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{{Short description|American brand of household cleaners}}
{{Infobox brand
{{Infobox brand
| name = OxiClean
| name = OxiClean
| logo = OxiClean_logo.svg
| logo = OxiClean_logo.svg
| logo_caption = The current logo, in use since 2006
| logo_caption = The current logo, in use since 2003
| image = OxiClean (50841206693).jpg
⚫
| producttype = Stain remover<br>Laundry detergent
| caption = Different OxiClean Products
⚫
| producttype = Stain remover<br />Laundry detergent
| currentowner = [[Church & Dwight]]
| currentowner = [[Church & Dwight]]
| producedby =
| producedby =
| country = [[United States]]
| country = United States
| introduced = 1997
| introduced = {{start date|1997}}
| discontinued =
| discontinued =
| related = OxiClean Free Versatile Stain Remover<br />OxiClean Laundry Stain Remover<br />OxiClean MaxForce Spray<br />OxiClean Power Paks<br />OxiClean Triple Power Stain Fighter<br />OxiClean White Retriever<br />OxiClean Baby Stain Soaker<br />OxiClean Laundry Detergent
| related =
| markets =
| markets = Worldwide
| previousowners = Orange Glo International
| previousowners = Orange Glo International
| trademarkregistrations =
| trademarkregistrations =
| ambassadors =
| ambassadors =
| tagline =
| tagline = ''OxiClean Gets The Tough Stains Out!''
| website = {{URL|oxiclean.com}}
| website = {{URL|oxiclean.com}}
| module = <!-- or: misc -->
| module = <!-- or: misc -->
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}}
}}


'''OxiClean''' is a line of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by [[Church & Dwight]].<ref>{{cite news|title= OxiClean elaunch ads wait in wings|date=July 26, 2007|work=[[Marketing Week]]|quote=Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ...}}</ref><ref name=FAQ>{{cite news |url= |title=OxiClean Frequently Asked Questions |quote=OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home. |publisher=[[Church and Dwight]]}}</ref> It was formerly owned by Orange Glo International from 1997 until it was acquired in 2006.
'''OxiClean''' is an American brand of [[Household chemicals|household cleaners]], including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by [[Church & Dwight]].<ref>{{cite news|title= OxiClean elaunch ads wait in wings|date=July 26, 2007|work=[[Marketing Week]]}}</ref><ref name=FAQ>{{cite news |title=OxiClean Frequently Asked Questions |publisher=[[Church and Dwight]]}}</ref> It was formerly owned by [[Orange Glo International]] from its introduction in 1997 until it was acquired in 2006.


==History==
==History==
When it was introduced, it was marketed through [[infomercial]]s with [[Billy Mays]] in the U.S. and Canada as a "miracle cleanser."<ref name=acs>{{cite journal| last = McCoy| first = Michael| date = 2003-01-20| title = Diverging Trends Drive Percarbonate| url = | journal = [[Chemical and Engineering News]]| publisher = [[American Chemical Society]]| volume = 81| issue = 3| pages = 17| issn = 0009-2347| quote = Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties.}}</ref> Church and Dwight acquired the OxiClean brand through its acquisition of [[Orange Glo International]] in 2006; at that point the OxiClean brand expanded into [[laundry detergent]] with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014. It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend & co-worker [[Anthony Sullivan (pitchman)|Anthony Sullivan]]. Mays and Sullivan were featured on the show ''[[Pitchmen]]'' on the [[Discovery Channel]] in which the product was featured on several occasions.
When it was introduced by [[Orange Glo International]] in 1997, it was marketed through [[infomercial]]s with [[Billy Mays]] in the US and Canada as a "miracle cleanser" starting in 2000.<ref name=acs>{{cite journal| last= McCoy| first= Michael| date= 2003-01-20| title= Diverging Trends Drive Percarbonate| journal= [[Chemical and Engineering News]]| publisher= [[American Chemical Society]]| volume= 81| issue= 3| pages= 17| doi= 10.1021/cen-v081n044.p017| issn= 0009-2347}}</ref>


Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into [[laundry detergent]] with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.
⚫
One of the active ingredients in OxiClean is [[sodium percarbonate]] (Na<sub>2</sub>CO<sub>3</sub>•H<sub>2</sub>O<sub>2</sub>), an [[adduct]] of [[sodium carbonate]] (Na<sub>2</sub>CO<sub>3</sub>) and [[hydrogen peroxide]] (H<sub>2</sub>O<sub>2</sub>).<ref name=acs/> This breaks down into hydrogen peroxide when dissolved in water. [[Tetraacetylethylenediamine|TAED]] is often used as activator. These ingredients break down safely in the environment and leave no toxic by products.<ref>{{Cite web|url=https://www.stevespanglerscience.com/lab/experiments/the-science-of-cleaning-products/|title=The Science of Cleaning Products &#124; Experiments &#124; Steve Spangler Science}}</ref>


It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker [[Anthony Sullivan (pitchman)|Anthony Sullivan]]. Mays and Sullivan were featured on the show ''[[PitchMen]]'' on the [[Discovery Channel]] in which the product was featured on several occasions.
⚫
Related products include OxiClean Free Versatile Stain Remover, OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Retriever and OxiClean Baby Stain Soaker.<ref>{{cite news| url= | first=Paula | last=Moore | title=OxiClean breathes new life into cleaning line | date=2004-05-02}}</ref> The Clorox company also has a competitor product called Clorox 2 with similar ingredients using a powdered peroxide based bleaching system.<ref>{{Cite web|url=https://www.thecloroxcompany.com/brands/what-were-made-of/ingredients-inside/ingredients-post/|title=Ingredients Inside|date=August 3, 2016}}</ref> Another competitor product, [[Biz (detergent)|Biz]] Laundry Booster, is another stain fighter based on powdered peroxide but has added enzymes to break down organic stains. It claims to be better than OxiClean in a wider variety of situations.<ref>{{Cite web|url=https://bizstainfighter.com/tests-prove-it/|title=TESTS PROVE IT}}</ref>

==Description==
⚫
One of the active ingredients in OxiClean is [[sodium percarbonate]] (Na<sub>2</sub>CO<sub>3</sub>•H<sub>2</sub>O<sub>2</sub>), an [[adduct]] of [[sodium carbonate]] (Na<sub>2</sub>CO<sub>3</sub>) and [[hydrogen peroxide]] (H<sub>2</sub>O<sub>2</sub>).<ref name= acs/> This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts.<ref>{{Cite web |url= https://www.stevespanglerscience.com/lab/experiments/the-science-of-cleaning-products/ |title= The Science of Cleaning Products &#124; Experiments | website= SteveSpanglerScience.com}}</ref>

⚫
Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker.<ref>{{cite news| first=Paula | last=Moore | title=OxiClean breathes new life into cleaning line | work= [[Denver Business Journal]]| url= https://www.bizjournals.com/denver/stories/2004/05/03/focus1.html | date=2004-05-02| access-date= 2020-01-06}}</ref> [[Clorox|The Clorox Company]] has a competing product, [[Clorox 2]], which has similar ingredients but also includes the activator [[tetraacetylethylenediamine|TAED]] (tetraacetylethylenediamine) to convert the peroxide into [[peracetic acid]] (also known as peroxyacetic acid, or PAA).<ref>{{Cite web| url= https://www.thecloroxcompany.com/en-us/what-were-made-of/ingredients-inside/clorox-2/clorox-2-stain-remover-color-booster-original-dry-44600030982/ |title= Ingredients Inside| date= 2016-08-03 | website= thecloroxcompany.com}}</ref> Another competing product, [[Biz (detergent)|Biz]] Laundry Booster, has added [[enzyme]]s to break down organic stains and claims to outperform OxiClean in some situations.<ref>{{Cite web| url= https://bizstainfighter.com/tests-prove-it/ |title= Tests Prove It| website= bizstainfighter.com}}</ref>


==References==
==References==
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*{{Official website|http://www.oxiclean.com}}
*{{Official website|http://www.oxiclean.com}}
{{Church & Dwight}}
{{Church & Dwight}}

{{DEFAULTSORT:Oxiclean}}
{{DEFAULTSORT:Oxiclean}}
[[Category:Cleaning products]]
[[Category:Cleaning products]]
[[Category:Church & Dwight brands]]
[[Category:Church & Dwight brands]]
[[Category:Infomercials]]
[[Category:Infomercials]]
[[Category:Cleaning product brands]]

Latest revision as of 21:23, 3 October 2024

OxiClean
The current logo, in use since 2003
Different OxiClean Products
Product typeStain remover
Laundry detergent
OwnerChurch & Dwight
CountryUnited States
Introduced1997 (1997)
Related brandsOxiClean Free Versatile Stain Remover
OxiClean Laundry Stain Remover
OxiClean MaxForce Spray
OxiClean Power Paks
OxiClean Triple Power Stain Fighter
OxiClean White Retriever
OxiClean Baby Stain Soaker
OxiClean Laundry Detergent
MarketsWorldwide
Previous ownersOrange Glo International
TaglineOxiClean Gets The Tough Stains Out!
Websiteoxiclean.com

OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight.[1][2] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.

History

[edit]

When it was introduced by Orange Glo International in 1997, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser" starting in 2000.[3]

Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.

It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show PitchMen on the Discovery Channel in which the product was featured on several occasions.

Description

[edit]

One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2).[3] This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts.[4]

Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker.[5] The Clorox Company has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into peracetic acid (also known as peroxyacetic acid, or PAA).[6] Another competing product, Biz Laundry Booster, has added enzymes to break down organic stains and claims to outperform OxiClean in some situations.[7]

References

[edit]
  1. ^ "OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
  2. ^ "OxiClean Frequently Asked Questions". Church and Dwight.
  3. ^ a b McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News. 81 (3). American Chemical Society: 17. doi:10.1021/cen-v081n044.p017. ISSN 0009-2347.
  4. ^ "The Science of Cleaning Products | Experiments". SteveSpanglerScience.com.
  5. ^ Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line". Denver Business Journal. Retrieved 2020-01-06.
  6. ^ "Ingredients Inside". thecloroxcompany.com. 2016-08-03.
  7. ^ "Tests Prove It". bizstainfighter.com.
[edit]
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