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{{Short description|Portuguese entrepreneur, spokesperson (Born 1976)}}
JoséFilipeTorres (born 13 April 1976) is a Portuguese Entrepreneur, a Keynote Speaker and a Country Branding expert. He isthe CEO andFounderofBloomConsulting a companyhesetupin 2003.According to Forbes and TheEconomist he is cited as being “a world renowned specialist in country branding”.
{{Multiple issues|
{{notability|Biographies|date=September 2016}}
{{POV|date=September 2016}}
}}


{{Infobox person
| name = José Filipe Torres
| image = Jose Filipe Torres.png
| alt =
| caption = [[Jose Filipe Torres]] at The Berlin International Economics Congress in 2011
| birth_date = {{birth date and age|1976|04|13|df=y}}
| nationality = [[Portugal|Portuguese]]
| occupation = [[CEO]] of [[Bloom Consulting]]
}}


'''José Filipe Torres''' (born 13 April 1976) is a [[People of Portugal|Portuguese]] [[entrepreneur]], [[public relations|spokesperson]], one of to 3 international experts on [[Branding national myths and symbols|country branding]] and [[nation branding]] consultant.
Jose spent most of its early life in [[Estoril]], [[Portugal]] and in an estate near [[Ourém]], [[Portugal]]. Having skipped college, at age of 18 he worked as paper cutter for the Novo Design / Brandia publicity agency in Lisbon where he become interested by the designers work.<ref name="dn"/>


==Biography==
One job interview in London earned him a job in Madrid at the American [[Branding agency]] Future Brand as Brands Responsible for the Iberian Market. After two years he decided to start his own business.<ref name="dn">
{{cite web
|title=Um português que ama Portugal a partir de Espanha
|publisher=[[Diário de Notícias]]
|url=http://dn.sapo.pt/2007/07/14/dngente/um_portugues_ama_portugal_a_partir_e.html
|archiveurl=http://dn.sapo.pt/2007/07/14/dngente/um_portugues_ama_portugal_a_partir_e.html
|archivedate=2009-03-12
}}</ref>


Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]],<ref>{{Cite web|url=http://www.citynationplace.com/global/speakers#|title = City Nation Place Global Conference Speakers 2021}}</ref> a company he set up in 2003.<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref> He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".<ref name=Forbes>{{cite journal|journal=Forbes|url=https://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>
In 2003 he founded [[Branding agency]], [[Bloom Consulting]] in Madrid, Spain, where he actually works as CEO. According to [[The Economist]], this is the third largest enterprise concerning expertise in [[Nation Branding]]<ref name="presidencia">
{{cite web
|title=Prémio Empreendedorismo Inovador na Diáspora Portuguesa
|publisher=Presidencia Portuguesa
|url=http://www.presidencia.pt/diadeportugal2008/?idc=536&idi=17075
|archiveurl=http://www.presidencia.pt/diadeportugal2008/?idc=536&idi=17075
|archivedate=2009-03-12
}}</ref>.

In November 2006 José was interviewed by [[The Economist]] Magazine for the reference article on Nation Branding "National Branding: A new sort of beauty contest" alongside with [[Simon Anholt]] and [[Wally Olins]] <ref name="economist">
{{cite journal
|last=
|first=
|author=
|authorlink=
|coauthors=
|date= November 9, 2006 |title= National Branding: A new sort of Beauty Contest
|journal=The Economist
|volume=381
|series=
|issue=8503
|page=
|pages=
|publisher=
|location=
|issn=0013-0613
|pmid=
|pmc=
|doi=
|bibcode=
|oclc=
|id=
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|accessdate=
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</ref>.

⚫
==External links==
⚫
BloomConsultinghttp://www.bloom-consulting.com/
Forbeshttp://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html
TheEconomist


In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref>{{Cite web|url=http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology|title = Rankings - Country by Country - CountryBrandingWiki}}</ref> and has been published all around the world including CNN.<ref>{{Cite web|url=http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/|title=CNN Travel &#124; Global Destinations, Tips & Video}}</ref>


==References==
==References==
{{reflist}}
{{Reflist}}
http://nation-branding.info/2009/06/17/exclusive-interview-country-branding-consultant-jose-filipe-torres/


⚫
==External links==
http://www.eleconomista.es/economia/noticias/1441306/07/09/Economia-Turismo-Un-57-de-los-europeos-estaria-dispuesto-a-pagar-mas-por-alojarse-en-un-hotel-ecologico.html
⚫
* [http://www.bloom-consulting.com/ Bloom Consulting]

* [http://countrybranding-josefilipetorres.blogspot.com// Country Branding Blog]
http://www.startracking.org/home/speakersView.asp?c=11

http://tv1.rtp.pt/antena1/index.php?t=Entrevista-a-Jose-Filipe-Torres.rtp&article=1609&visual=11&tm=16&headline=13

http://www.dn.pt/inicio/interior.aspx?content_id=661290

http://blog.tupolska.com/?tag=jose-filipe-torres

http://www.tvp.pl/publicystyka/polityka/minela-dwudziesta/wideo/14032011/4048690

http://www.sfora.biz/Polske-znaja-juz-wszyscy-To-swietna-marka-a33163


{{Authority control}}


{{DEFAULTSORT:Torres, Jose Filipe}}
[[Category:Living people]]
[[Category:Living people]]
[[Category:Portuguese businesspeople]]
[[Category:Portuguese businesspeople]]
[[Category:1976 births]]

[[Category:Place of birth missing (living people)]]

{{Euro-business-bio-stub}}
{{Portugal-bio-stub}}

Latest revision as of 07:36, 4 October 2024

José Filipe Torres
Jose Filipe Torres at The Berlin International Economics Congress in 2011
Born (1976-04-13) 13 April 1976 (age 48)
NationalityPortuguese
OccupationCEO of Bloom Consulting

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant.

Biography

[edit]

Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting,[1] a company he set up in 2003.[2] He was quoted by Forbes about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".[3]

In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking[4] and has been published all around the world including CNN.[5]

References

[edit]
  1. ^ "City Nation Place Global Conference Speakers 2021".
  2. ^ "Country branding consultant Jose Filipe Torres on branding Serbia". The Economist. 2006-11-11.
  3. ^ "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
  4. ^ "Rankings - Country by Country - CountryBrandingWiki".
  5. ^ "CNN Travel | Global Destinations, Tips & Video".
[edit]
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