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{{Short description|Portuguese entrepreneur, spokesperson (Born 1976)}}
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{{Infobox person
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'''José Filipe Torres''' (born 13 April 1976) is a [[People of Portugal|Portuguese]] [[entrepreneur]], [[public relations|spokesperson]], [[Branding national myths and symbols|country branding]] and [[nation branding]] expert.
| name = José Filipe Torres
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| image = Jose Filipe Torres.png
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| alt =
| caption = [[Jose Filipe Torres]] at The Berlin International Economics Congress in 2011
| birth_date = {{birth date and age|1976|04|13|df=y}}
| nationality = [[Portugal|Portuguese]]
| occupation = [[CEO]] of [[Bloom Consulting]]
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}}

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'''José Filipe Torres''' (born 13 April 1976) is a [[People of Portugal|Portuguese]] [[entrepreneur]], [[public relations|spokesperson]], one of to 3 international experts on [[Branding national myths and symbols|country branding]] and [[nation branding]] consultant.


==Biography==
==Biography==
Never having studied at a university, he started working as a paper cutter at the age of 18 for the publicity agency Novo Design (Brandia).<ref>{{cite web |title=A Primeira Fronteira|url=http://www.ionline.pt/conteudo/34979-a-primeira-fronteira-uma-historia-aventureiros-dos-nossos-tempos---video.html|date=2009-11-26|accessdate=2011-08-08}}</ref> He became interested in the work of designers and his potential, which the company management realized, helped him study in [[New York City|New York]] and [[London]].<ref>|url=http://www.dn.pt/inicio/interior.aspx?content_id=661290|title=Um português que ama Portugal a partir de Espanha|date=2007-07-14|accessdate=2011-08-08</ref>]
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As of 2003, he is the CEO and Founder of [[Bloom Consulting]], a company he set up in 2003 and, according to [[The Economist]] and other sources, he is cited as being "a world renowned specialist in country branding".<ref>{{cite web |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV}}</ref> He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"<ref name=Forbes>{{cite journal|magazine=Forbes|url=http://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref> His clients include [[Spain]] and other international clients.<ref name=Forbes />


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Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]],<ref>{{Cite web|url=http://www.citynationplace.com/global/speakers#|title = City Nation Place Global Conference Speakers 2021}}</ref> a company he set up in 2003.<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref> He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".<ref name=Forbes>{{cite journal|journal=Forbes|url=https://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>
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In 2011, Mr. Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking.<ref>http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology</ref> and has been published all around the world including [http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/ CNN]

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In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref>{{Cite web|url=http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology|title = Rankings - Country by Country - CountryBrandingWiki}}</ref> and has been published all around the world including CNN.<ref>{{Cite web|url=http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/|title=CNN Travel &#124; Global Destinations, Tips & Video}}</ref>

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==References==
{{Reflist}}


==External links==
==External links==
* [http://www.bloom-consulting.com/ Bloom Consulting]
* [http://www.bloom-consulting.com/ Bloom Consulting]
* [http://www.economist.com/ The Economist]
* [http://countrybranding-josefilipetorres.blogspot.com// Country Branding Blog]
* [http://www.CNN.com/ CNN]
* [http://www.imdb.es/name/nm4145236/ Spanish imdb]


{{Authority control}}
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==References==
{{reflist}}
{{more footnotes|date=August 2011}}
* http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711
* http://nation-branding.info/2009/06/17/exclusive-interview-country-branding-consultant-jose-filipe-torres
* http://www.eleconomista.es/economia/noticias/1441306/07/09/Economia-Turismo-Un-57-de-los-europeos-estaria-dispuesto-a-pagar-mas-por-alojarse-en-un-hotel-ecologico.html
* http://www.startracking.org/home/speakersView.asp?c=11
* http://tv1.rtp.pt/antena1/index.php?t=Entrevista-a-Jose-Filipe-Torres.rtp&article=1609&visual=11&tm=16&headline=13
* http://blog.tupolska.com/?tag=jose-filipe-torres
* http://www.tvp.pl/publicystyka/polityka/minela-dwudziesta/wideo/14032011/4048690
* http://www.sfora.biz/Polske-znaja-juz-wszyscy-To-swietna-marka-a33163
* http://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html
* http://nation-branding.info/2009/03/18/country-branding-consultant-jose-filipe-torres-branding-serbia/
* http://www.culturaldiplomacy.org/academy/index.php?en_biec2011_conference-report
* http://www.prezydent.pl/pierwsza-dama/wypowiedzi-pierwszej-damy/listy/art,47,list-pierwszej-damy-z-okazji-konferencji-polska-jako-marka.html
* http://www.brief4poland.pl/Wiki/viewtext/386fb3dff558a3cd
* http://ca.travel.yahoo.com/guides/Other/776/worlds-most-well-liked-countries
* http://aeiou.expresso.pt/chegar-ver-e-vencer-no-coracao-de-madrid=f530751
* http://www.dn.pt/inicio/interior.aspx?content_id=661290
* http://tv.rtp.pt/programas-rtp/index.php?p_id=25612&e_id=&c_id=8&dif=tv


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
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| NAME = Torres, Jose Filipe
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION = Portuguese businessman
| DATE OF BIRTH = 1976-04-13
| PLACE OF BIRTH =
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| DATE OF DEATH =
| PLACE OF DEATH =
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}}
{{DEFAULTSORT:Torres, Jose Filipe}}
{{DEFAULTSORT:Torres, Jose Filipe}}
[[Category:Living people]]
[[Category:Living people]]
[[Category:Portuguese businesspeople]]
[[Category:Portuguese businesspeople]]
[[Category:1976 births]]
[[Category:1976 births]]
[[Category:Place of birth missing (living people)]]


{{Europe-business-bio-stub}}
{{Portugal-bio-stub}}

Latest revision as of 07:36, 4 October 2024

José Filipe Torres
Jose Filipe Torres at The Berlin International Economics Congress in 2011
Born (1976-04-13) 13 April 1976 (age 48)
NationalityPortuguese
OccupationCEO of Bloom Consulting

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant.

Biography

[edit]

Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting,[1] a company he set up in 2003.[2] He was quoted by Forbes about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".[3]

In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking[4] and has been published all around the world including CNN.[5]

References

[edit]
  1. ^ "City Nation Place Global Conference Speakers 2021".
  2. ^ "Country branding consultant Jose Filipe Torres on branding Serbia". The Economist. 2006-11-11.
  3. ^ "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
  4. ^ "Rankings - Country by Country - CountryBrandingWiki".
  5. ^ "CNN Travel | Global Destinations, Tips & Video".
[edit]
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