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{{Short description|Portuguese entrepreneur, spokesperson (Born 1976)}}
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{{notability|Biographies|date=September 2016}}
{{POV|date=September 2016}}
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{{Infobox person
{{Infobox person
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| name = José Filipe Torres
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'''José Filipe Torres''' (born 13 April 1976) is a [[People of Portugal|Portuguese]] [[entrepreneur]], [[public relations|spokesperson]], one of to 3 international experts on [[Branding national myths and symbols|country branding]] and [[nation branding]], providing advisory for the OECD. 22 years of experience, 16 of which dedicated to Country Branding<ref>http://placebrandobserver.com/interview-jose-torres-bloom-consulting/</ref>.
'''José Filipe Torres''' (born 13 April 1976) is a [[People of Portugal|Portuguese]] [[entrepreneur]], [[public relations|spokesperson]], one of to 3 international experts on [[Branding national myths and symbols|country branding]] and [[nation branding]] consultant.


==Biography==
==Biography==


Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]]<ref>http://www.citynationplace.com/global/speakers#</ref>, a company he set up in 2003 and, according to [[The Economist]] and other sources<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref>, he is cited as being "a world renowned specialist in country branding". He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"<ref name=Forbes>{{cite journal|magazine=Forbes|url=https://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>. His clients include Bulgaria, Finland, Spain, Portugal, Paraguay, Jamaica, Sweden, Germany, Norway and many more spread through 4 different continents<ref>http://www.cd-n.org/index.php?An-Interview-with-Jose-Filipe-Torres-CEO-and-Head-of-Strategy-at-Bloom-Counceling</ref> <ref>{{cite news |title=How to sell a country: the booming business of nation branding|url=https://www.theguardian.com/news/2017/nov/07/nation-branding-industry-how-to-sell-a-country?fbclid=IwAR0ZVjlRewih9FKMdcd0yPBMcJJV47I_yGwSyMUgIJDOT-HSyeWtkl-Ad-4| work=The Guardian| date=2017-11-07}}</ref>.
Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]],<ref>{{Cite web|url=http://www.citynationplace.com/global/speakers#|title = City Nation Place Global Conference Speakers 2021}}</ref> a company he set up in 2003.<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref> He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".<ref name=Forbes>{{cite journal|journal=Forbes|url=https://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>


In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref>http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology</ref> and has been published all around the world including CNN<ref>http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/</ref>. Most recently Torres developed a new analytical software called Digital Demand D2© enabling Countries, Regions and Cities to measure their Brand appeal and reputation in the Digital World<ref>http://www.digitalcountryindex.com/</ref>. With this tool Bloom Consulting developed the Digital Country Index<ref>http://placebrandobserver.com/digital-country-index-2017/</ref>.
In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref>{{Cite web|url=http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology|title = Rankings - Country by Country - CountryBrandingWiki}}</ref> and has been published all around the world including CNN.<ref>{{Cite web|url=http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/|title=CNN Travel &#124; Global Destinations, Tips & Video}}</ref>

⚫
==References==
{{Reflist}}


==External links==
==External links==
* [http://www.bloom-consulting.com/ Bloom Consulting]
* [http://www.bloom-consulting.com/ Bloom Consulting]
* [http://countrybranding-josefilipetorres.blogspot.com// Country Branding Blog]
* [http://countrybranding-josefilipetorres.blogspot.com// Country Branding Blog]
* [http://www.economist.com/ The Economist]
* [http://www.CNN.com/ CNN]
* [http://www.imdb.es/name/nm4145236/ Spanish imdb]


{{Authority control}}
⚫
==References==
{{reflist}}


{{DEFAULTSORT:Torres, Jose Filipe}}
{{DEFAULTSORT:Torres, Jose Filipe}}

Latest revision as of 07:36, 4 October 2024

José Filipe Torres
Jose Filipe Torres at The Berlin International Economics Congress in 2011
Born (1976-04-13) 13 April 1976 (age 48)
NationalityPortuguese
OccupationCEO of Bloom Consulting

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant.

Biography

[edit]

Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting,[1] a company he set up in 2003.[2] He was quoted by Forbes about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment".[3]

In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking[4] and has been published all around the world including CNN.[5]

References

[edit]
  1. ^ "City Nation Place Global Conference Speakers 2021".
  2. ^ "Country branding consultant Jose Filipe Torres on branding Serbia". The Economist. 2006-11-11.
  3. ^ "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
  4. ^ "Rankings - Country by Country - CountryBrandingWiki".
  5. ^ "CNN Travel | Global Destinations, Tips & Video".
[edit]
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