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{{More citations needed|date=October 2019}}
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{{Article for deletion/dated|page=MoneyFarm|timestamp=20160612084122|year=2016|month=June|day=12|substed=yes|help=off}}
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{{Infobox company
{{Infobox company
| name = MoneyFarm
| name = Moneyfarm
| logo =Moneyfarm-logo-blue-256.png
| logo = Logo Moneyfarm.png
| founded = {{Start date and age|2011}} in [[Milan]], Italy
⚫
| type = [[Private company|Private]]
⚫
| founders = {{Unbulleted list|[[Giovanni Daprà]]|[[Paolo Galvani]]}}
| traded_as =
⚫
| type = [[Private limited company|Private]]
| predecessor =
| industry = [[Digital Wealth Management]]
| successor =
| area_served = {{Unbulleted list|[[United Kingdom]]|[[Italy]]}}
⚫
| founder = Giovanni Daprà, Paolo Galvani
⚫
| hq_location_city = {{Unbulleted list|[[London]]|[[Milan]]|[[Cagliari]]}}
| defunct =
| num_locations = 3 offices
| fate =
⚫
| num_employees = 130
| area_served = UK, Italy
| key_people = {{Unbulleted list|Paolo Galvani ([[chairman]])|Giovanni Daprà ([[Chief Executive officer|CEO]])|Isabelle Pinson ([[Chief Commercial and Product Officer|CCPO]])|Richard Flax ([[Chief Investment Officer|CIO]])|Emanuele Blanco ([[Chief Technology Officer|CTO]])|Giuseppe Trettenero ([[Chief Financial Officer|CFO]])}}
| key_people = {{plainlist |
| services = {{Unbulleted list|[[Investment advice]]|[[Active portfolio management]]}}
* Paolo Galvani ([[Co-Founder]], [[Chairman]])
| products = {{Unbulleted list|[[Individual savings account|ISA]]|[[General investment account|GIA]]|[[Self-invested personal pension|SIPP]]|[[Environmental, social and corporate governance|ESG]]}}
* Giovanni Daprà ([[Co-Founder]], [[Chief executive officer|CEO]])
| aum = $2.2 billion
* David Jeffery ([[Chief Technology officer|CTO]])
| owners = {{Unbulleted list|[[Allianz Global Investors|Allianz Asset Management]]|[[Poste Italiane]]|[[Cabot Square|Cabot Square Capital]]|[[United Ventures]]|[[Endeavor Catalyst]]|[[Fondazione Sardegna]]}}
* Michele Battelli, ([[Chief Product Officer|CPO]])
⚫
| homepage = {{URL|http://www.moneyfarm.com}}
* Alessandro Onano ([[Chief Marketing Officer|CMO]])
* Sebastiano Picone ([[Head of CRM]])
* Francesco Zola ([[Head of Sales]])
}}
}}


⚫
'''Moneyfarm''' (MFM Investment Ltd.) is an online [[Financial adviser|investment advisor]] and one of the largest digital [[wealth management]] companies in Europe, regulated by the [[Financial Conduct Authority|FCA]]<ref>{{cite web|url=https://register.fca.org.uk/ShPo_FirmDetailsPage?id=001b000000aQtQkAAK |title=Financial Conduct Authority |publisher=Register.fca.org.uk |date=1990-01-01 |access-date=2016-06-12}}</ref> (UK) and [[Commissione Nazionale per le Società e la Borsa|CONSOB]]<ref>{{Cite web|title=Imprese di paesi terzi autorizzate in Italia con succursale|url=https://www.consob.it/web/area-pubblica/imprese-di-paesi-terzi-autorizzate-in-italia-con-succursale|access-date=2021-09-03|website=www.consob.it}}</ref> (ITA).
| industry = [[Investment|Investment services]]
| genre =
| products = Financial services, asset management, portfolio management
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
⚫
| num_employees = 45
| parent =
| divisions =
| subsid =
⚫
| homepage = {{URL|www.moneyfarm.com}}
| footnotes =
| intl =
| caption =
| foundation = 2011
⚫
| location_city = [[London]], [[Milan]], [[Cagliari]]
| location_country =
| locations =
}}
⚫
'''MoneyFarm''' (MFM Investment ltd) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA<ref>{{cite web|author=Name&nbsp; |url=https://register.fca.org.uk/ShPo_FirmDetailsPage?id=001b000000aQtQkAAK |title=Financial Conduct Authority |publisher=Register.fca.org.uk |date=1990-01-01 |accessdate=2016-06-12}}</ref> (UK) and Banca d'Italia (ITA).


==History==
==History==
MoneyFarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO, MoneyFarm leverages a digital wealth management platform to provide independent investment advisory services to small savers through its website.
Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal [[pension]].<ref>{{Cite news|url=https://www.ftadviser.com/pensions/2018/03/28/moneyfarm-launches-digital-sipp/|title=Moneyfarm launches digital Sipp|date=2018-03-27|access-date=2018-05-14|language=en}}</ref>


==Overview==
==Overview==
Moneyfarm creates a profile based on a customer's investment target and risk propensity.<ref>{{Cite web |title=Moneyfarm: investire online non è mai stato semplice come oggi |url=https://www.moneyfarm.com/ |access-date=2023-04-13 |website=www.moneyfarm.com}}</ref>
The company’s technology allows the company to create a unique profile based on a customer’s investment target and risk propesity. A team of experts monitors the investment state and provides recommendations, if needed, to rebalance portfolio according to market trends.


Moneyfarm operates from offices in London, Milan, and Cagliari.
MoneyFarm operates from offices in London, Milan and Cagliari. As the first European robo-advisor, it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.<ref>{{cite web|url=https://www.finextra.com/newsarticle/28927/robots-on-the-high-street-moneyfarm-opens-pop-up-shop |title=Robots on the high street: MoneyFarm opens pop-up shop |publisher=Finextra.com |date= |accessdate=2016-06-12}}</ref>


On September 2015, MoneyFarm raised €16m in venture capital funding.<ref>{{cite web|url=https://www.crunchbase.com/organization/moneyfarm#/|title=MoneyFarm – CrunchBase|publisher=|accessdate=12 June 2016}}</ref><ref>{{cite web|author=By FinSMEs |url=http://www.finsmes.com/2015/11/moneyfarm-raises-e16m-in-venture-capital-funding.html |title=MoneyFarm Raises €16M in Venture Capital Funding |publisher=Finsmes.com |date= |accessdate=2016-06-12}}</ref>
Moneyfarm received £96 million in backing from [[Allianz Global Investors|Allianz Asset Management]], [[Poste Italiane]], [[Cabot Square Capital]], and [[Venture Capital fund]], [[United Ventures]].<ref>{{cite web|author=FinSMEs |url=http://www.finsmes.com/2015/11/moneyfarm-raises-e16m-in-venture-capital-funding.html |title=MoneyFarm Raises €16M in Venture Capital Funding |publisher=Finsmes.com |date= |access-date=2016-06-12}}</ref>


==References==
==References==
{{Reflist}}
{{Reflist}}

==Further reading==
* {{cite web | last=Walker | first=Peter | title=MoneyFarm acts over misleading advice status on website | website=[[Financial Times]] | date=March 8, 2016 | url=http://www.ftadviser.com/2016/03/08/ifa-industry/technology/moneyfarm-acts-over-misleading-advice-status-on-website-Z6rJFTtXG3rDys5wPkQ8oK/article.html | access-date=June 19, 2016}}
* {{cite web | author=Shead, Sam | title=A former Morgan Stanley VP wants investors to trust his 'robo-advisor' app with their savings | website=[[Business Insider]] | date=February 28, 2016 | url=http://www.businessinsider.com/morgan-stanley-vp-wants-investors-to-trust-his-robo-advisor-app-with-their-savings-2016-2 | ref={{sfnref | Business Insider | 2016}} | access-date=June 19, 2016}}
* {{cite web | title=Sedici milioni di euro, investimento record per MoneyFarm | website=[[Corriere della Sera]] | date=November 9, 2015 | url=http://corriereinnovazione.corriere.it/2015/11/09/sedici-milioni-euro-investimento-record-moneyfarm-08643c06-8706-11e5-858b-c98d4f30b0b8.shtml | language=it | ref={{sfnref | Corriere della Sera | 2015}} | access-date=June 19, 2016}}
*[https://www.finextra.com/newsarticle/32984/moneyfarm-acquires-german-digital-wealth-outfit-vaamo "Moneyfarm acquires German digital wealth outfit vaamo". Finextra]. November 20, 2018
*[https://www.reuters.com/article/us-moneyfarm-fundraising/wealth-manager-moneyfarm-wins-poste-italiane-allianz-backing-idUSKBN1WB10O "Wealth manager Moneyfarm wins Poste Italiane, Allianz backing"]. Reuters. September 26, 2019.
*[https://www.finextra.com/pressarticle/89039/moneyfarm-reaches-16bn-under-management Moneyfarm reaches £1.6 billion under management]. Finextra. August 26, 2021.


== External links ==
== External links ==
*[http://www.moneyfarm.com/ Official website]
*[http://www.moneyfarm.com/ Official website]


[[Category:Financial services]]
[[Category:Robo-advisors]]
[[Category:Investment companies of the United Kingdom]]
[[Category:Investment companies of the United Kingdom]]
[[Category:Online financial services companies of the United Kingdom]]

Latest revision as of 18:49, 7 October 2024

Moneyfarm
Company typePrivate
IndustryDigital Wealth Management
Founded2011; 13 years ago (2011) in Milan, Italy
Founders
Headquarters
Number of locations
3 offices
Area served
Key people
  • Paolo Galvani (chairman)
  • Giovanni Daprà (CEO)
  • Isabelle Pinson (CCPO)
  • Richard Flax (CIO)
  • Emanuele Blanco (CTO)
  • Giuseppe Trettenero (CFO)
Products
Services
AUM$2.2 billion
Owners
Number of employees
130
Websitewww.moneyfarm.com

Moneyfarm (MFM Investment Ltd.) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA[1] (UK) and CONSOB[2] (ITA).

History

[edit]

Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.[3]

Overview

[edit]

Moneyfarm creates a profile based on a customer's investment target and risk propensity.[4]

Moneyfarm operates from offices in London, Milan, and Cagliari.

Moneyfarm received £96 million in backing from Allianz Asset Management, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[5]

References

[edit]
  1. ^ "Financial Conduct Authority". Register.fca.org.uk. 1 January 1990. Retrieved 12 June 2016.
  2. ^ "Imprese di paesi terzi autorizzate in Italia con succursale". www.consob.it. Retrieved 3 September 2021.
  3. ^ "Moneyfarm launches digital Sipp". 27 March 2018. Retrieved 14 May 2018.
  4. ^ "Moneyfarm: investire online non è mai stato semplice come oggi". www.moneyfarm.com. Retrieved 13 April 2023.
  5. ^ FinSMEs. "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 12 June 2016.

Further reading

[edit]
[edit]
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