Hofmeister Lager: Difference between revisions
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{{Short description| |
{{Short description|German beer distributed in Great Britain}} |
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'''Hofmeister''' is a [[ |
'''Hofmeister''' is a [[pale lager]] with 5% [[alcohol by volume]] distributed in Great Britain. |
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== Brewing == |
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Hofmeister is brewed in Bavaria, Germany according to the purity regulations within the national ''[[Reinheitsgebot]]''.<ref>{{Cite web|url=http://hofmeister.co.uk/reinheitsgebot-purity-brewing|title=Hofmeister Beer — Crafted to Reinheitsgebot Law with Hallertau Hops|website=hofmeister.co.uk|access-date=2017-10-10}}</ref> This is a traditional brewing method which dates back to 1516. Beers brewed with this method only contain barley, hops, and water. |
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== History == |
== History == |
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From the 1980s to 2003, Hofmeister was a 3.2% alcohol by volume pale lager produced by Scottish & Newcastle (later Scottish Courage). |
From the 1980s to 2003, Hofmeister was a 3.2% alcohol by volume pale lager produced by Scottish & Newcastle (later Scottish Courage). In 2007, [[Heineken International]] and [[Carlsberg Group|Carlsberg]] jointly acquired [[Scottish & Newcastle]], including the Hofmeister brand.<ref>{{Cite web|url=http://www.scotsman.com/business/companies/brewing-big-guns-are-refused-another-drink-1-1005187|title=Brewing big guns are refused another drink|website=www.scotsman.com|language=en|access-date=2017-09-14}}</ref><ref>{{Cite news|url=http://news.bbc.co.uk/2/hi/uk_news/scotland/3496871.stm|title=Further fears after brewery cuts|date=2004-02-18|access-date=2017-09-14|language=en-GB}}</ref><ref>{{Cite news|url=http://www.campaignlive.co.uk/article/follow-bear-door-hofmeister-axed/192212?src_site=brandrepublic|title=Follow the bear... out the door as Hofmeister is axed|access-date=2017-09-14}}</ref> |
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In 2016, Spencer Chambers and Richard Longhurst acquired Hofmeister from Heineken. The beer relaunched |
In 2016, Spencer Chambers and Richard Longhurst acquired Hofmeister from Heineken. The beer was relaunched with new branding and a revised recipe.<ref>{{Cite news|url=https://www.theguardian.com/business/2016/nov/21/george-the-bear-hofmeister-lager-facebook-twitter-craft-ale|title=George the bear seeks new followers as Hofmeister lager returns|last=Davies|first=Rob|date=2016-11-21|work=The Guardian|access-date=2017-09-14|language=en-GB|issn=0261-3077}}</ref><ref>{{Cite news|url=http://www.express.co.uk/news/uk/719463/Beer-brand-Hofmeister-comeback|title=Follow the bear again! Hofmeister to make a comeback 13 years after it was axed|date=2016-10-10|work=Express.co.uk|access-date=2017-09-14|language=en}}</ref><ref>{{Cite web|url=http://www.theweek.co.uk/78589/follow-the-bear-hofmeister-brings-george-out-of-hibernation|title=Follow the bear: Hofmeister brings George out of hibernation|website=The Week Portfolio|language=en|access-date=2017-09-14}}</ref> |
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In 2017, Hofmeister won the Best Lager award at the International Wine & Spirits Competition (IWSC), becoming the first lager to be given five stars at the awards.<ref>{{Cite news|url=https://www.theguardian.com/business/2017/oct/18/hofmeister-bavarian-craft-lager-win-beer-award-iwsc|title=Hofmeister redux as real Bavarian craft lager wins global beer award|last=Davies|first=Rob|date=2017-10-18|work=The Guardian|access-date=2017-10-20|language=en-GB|issn=0261-3077}}</ref><ref>{{Cite news|url=https://www.independent.co.uk/life-style/food-and-drink/british-beer-best-lager-in-world-winner-iwsc-awards-2017-a8006706.html|title=This is officially the best beer in the world|date=2017-10-18|work=The Independent|access-date=2017-10-20|language=en-GB}}</ref> |
In 2017, Hofmeister won the Best Lager award at the International Wine & Spirits Competition (IWSC), becoming the first lager to be given five stars at the awards.<ref>{{Cite news|url=https://www.theguardian.com/business/2017/oct/18/hofmeister-bavarian-craft-lager-win-beer-award-iwsc|title=Hofmeister redux as real Bavarian craft lager wins global beer award|last=Davies|first=Rob|date=2017-10-18|work=The Guardian|access-date=2017-10-20|language=en-GB|issn=0261-3077}}</ref><ref>{{Cite news|url=https://www.independent.co.uk/life-style/food-and-drink/british-beer-best-lager-in-world-winner-iwsc-awards-2017-a8006706.html|title=This is officially the best beer in the world|date=2017-10-18|work=The Independent|access-date=2017-10-20|language=en-GB}}</ref> |
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== Advertising == |
== Advertising == |
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The brand was marketed in the 1980s with the slogan "Follow the Bear" and an advertising campaign featuring a bear, George, with a shiny, yellow jacket and a [[pork pie hat]].<ref>{{Cite news|url=http://news.bbc.co.uk/2/hi/business/3188382.stm|title=The death of cheap lager|date=2003-10-16|access-date=2017-09-14}}</ref> |
The brand was marketed in the 1980s with the slogan "Follow the Bear" and an advertising campaign featuring a bear, George, with a shiny, yellow jacket and a [[pork pie hat]].<ref>{{Cite news|url=http://news.bbc.co.uk/2/hi/business/3188382.stm|title=The death of cheap lager|date=2003-10-16|access-date=2017-09-14}}</ref> |
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==References== |
==References== |
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[[Category:Beer brands of the United Kingdom]] |
[[Category:Beer brands of the United Kingdom]] |
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[[Category:Beer in the United Kingdom]] |
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Latest revision as of 13:55, 8 October 2024
Hofmeister is a pale lager with 5% alcohol by volume distributed in Great Britain.
History
[edit]From the 1980s to 2003, Hofmeister was a 3.2% alcohol by volume pale lager produced by Scottish & Newcastle (later Scottish Courage). In 2007, Heineken International and Carlsberg jointly acquired Scottish & Newcastle, including the Hofmeister brand.[1][2][3]
In 2016, Spencer Chambers and Richard Longhurst acquired Hofmeister from Heineken. The beer was relaunched with new branding and a revised recipe.[4][5][6]
In 2017, Hofmeister won the Best Lager award at the International Wine & Spirits Competition (IWSC), becoming the first lager to be given five stars at the awards.[7][8]
Production
[edit]Since 2016, Hofmeister has been brewed by Schweiger, a German brewery located in Markt Schwaben near the Ebersberger Forest in Bavaria.[9]
Hofmeister uses spring water from Schweiger's well, as well as locally grown barley and hops from the Hallertau region. The beer is slow brewed and light golden blonde in colour, with low carbonation. The product is imported from Bavaria for sale in the U.K.
Advertising
[edit]The brand was marketed in the 1980s with the slogan "Follow the Bear" and an advertising campaign featuring a bear, George, with a shiny, yellow jacket and a pork pie hat.[10]
References
[edit]- ^ "Brewing big guns are refused another drink". www.scotsman.com. Retrieved 2017-09-14.
- ^ "Further fears after brewery cuts". 2004-02-18. Retrieved 2017-09-14.
- ^ "Follow the bear... out the door as Hofmeister is axed". Retrieved 2017-09-14.
- ^ Davies, Rob (2016-11-21). "George the bear seeks new followers as Hofmeister lager returns". The Guardian. ISSN 0261-3077. Retrieved 2017-09-14.
- ^ "Follow the bear again! Hofmeister to make a comeback 13 years after it was axed". Express.co.uk. 2016-10-10. Retrieved 2017-09-14.
- ^ "Follow the bear: Hofmeister brings George out of hibernation". The Week Portfolio. Retrieved 2017-09-14.
- ^ Davies, Rob (2017-10-18). "Hofmeister redux as real Bavarian craft lager wins global beer award". The Guardian. ISSN 0261-3077. Retrieved 2017-10-20.
- ^ "This is officially the best beer in the world". The Independent. 2017-10-18. Retrieved 2017-10-20.
- ^ "Start - Privatbrauerei Schweiger". Privatbrauerei Schweiger (in German). Retrieved 2017-09-14.
- ^ "The death of cheap lager". 2003-10-16. Retrieved 2017-09-14.