Jump to content

Ayam Brand: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
m Reverted edits by 1.241.203.6 (talk) to last version by Chipmunkdavis
Added Taiwan
 
(20 intermediate revisions by 17 users not shown)
Line 1: Line 1:
{{Short description|Singaporean multinational food company}}
{{Advert|date=March 2012}}
{{Infobox company
{{Infobox company
| name = Ayam Brand
| name = Ayam Brand
Line 9: Line 9:
| location = [[Singapore]]
| location = [[Singapore]]
| locations =
| locations =
| area_served = [[Singapore]], [[Malaysia]], [[Thailand]], [[Brunei]], [[Indonesia]], [[Hong Kong]], [[Macau]], [[Japan]], [[China]], [[Australia]], [[Sri Lanka]], [[Philippines]], [[Netherlands]], [[New Zealand]], [[India]], [[France]], [[Sweden]], [[Cambodia]], [[Portugal]], [[United Kingdom]] & [[Vietnam]]
| area_served = [[Singapore]], [[Malaysia]], [[Thailand]], [[Brunei]], [[Indonesia]], [[Hong Kong]], [[Macau]], [[Japan]], [[China]], [[Australia]], [[Sri Lanka]], [[Philippines]], [[Netherlands]], [[New Zealand]], [[India]], [[France]], [[Sweden]], [[Cambodia]], [[Belgium]], [[Portugal]], [[Taiwan]], [[United Kingdom]] and [[Vietnam]]
| key_people = Ting Seng Hee, Fabien Alexandre Reyjal<small></small>
| key_people = Ting Seng Hee, Fabien Alexandre Reyjal<small></small>
| industry = [[Food processing]]
| industry = [[Food processing]]
Line 28: Line 28:
}}
}}


'''Ayam Brand''' (simply known as '''Ayam''') is a [[Singaporean]] multi-national food company, specialising in prepared foods, including seafood, canned fish ([[sardines as food|sardines]], [[mackerel as food|mackerel]], [[tuna#As food|tuna]]) and canned vegetables, especially baked beans. Ayam's product offerings vary by country.<ref name="Range">{{cite web |title=Our Product Range (Singapore) |url=https://www.ayambrand.com.sg/index.php/our-range |website=Ayum Brand |access-date=4 June 2021}}</ref>
'''Ayam Brand''' (simply known as '''Ayam''') is a multinational food company, specialising in prepared foods, including seafood, canned fish ([[sardines as food|sardines]], [[mackerel as food|mackerel]], [[tuna#As food|tuna]]) and canned vegetables, especially baked beans. Ayam's product offerings vary by country.<ref name="Range">{{cite web |title=Our Product Range (Singapore) |url=https://www.ayambrand.com.sg/index.php/our-range |website=Ayum Brand |access-date=4 June 2021}}</ref> The sole owner of Ayam Brand is a company called Ayam S.A.R.L.

Ayam Brand produces over 60 million cans of food annually and employs around 1,000 people.


==History==
==History==
Alfred Clouet, a French citizen, founded Ayam Brand in 1892 Singapore, which was at that time part of [[British Malaya]]. The business focused on supplying food for colonial staff. They also produced building materials. The food brand was created to be a seal of quality as [[canned food]] was then regarded as a luxury, inaccessible to the general public. Clouet took the rooster, [[Gallic rooster|a symbol of his home country]], for the logo of the brand. The brand name was self generated by local traders and consumers, as they started referring to the canned sardines or salmon as Ayam Brand (''ayam'' being the [[Malay language|Malay]] word for 'chicken' or 'rooster').<ref name=Douvert2013 /><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref><ref>{{Cite web|last=|first=|date=30 June 2018|title=How a symbol of France ended up on the cans of Asia’s Ayam Brand|url=https://www.scmp.com/lifestyle/food-drink/article/2153039/story-ayam-brand-set-singapore-frenchman-and-how-it-got-its|url-status=live|archive-url=|archive-date=|access-date=20 September 2020|website=[[South China Morning Post]]|language=en}}</ref>
Alfred Clouet, a [[French Third Republic|French]] citizen, founded Ayam Brand in 1892 in Singapore, which at that time was a [[Straits Settlements|part]] of [[British Malaya]]. The business focused on supplying food for colonial staff. They also produced building materials. At that historic era, the food brand was created to be a seal of quality, as [[canned food]] was then regarded as a luxury, inaccessible to the general public. Clouet used a rooster as the logo of the brand; it was a [[Gallic rooster|symbol of his home country]]. The brand name was generated by local traders and consumers, as they started referring to the canned sardines or salmon as Ayam Brand (''ayam'' being the [[Malay language|Malay]] word for 'chicken' or 'rooster').<ref name=Douvert2013 /><ref>{{cite book|title=The French in Singapore (1819-today)|first=Maxime|last1=Pilon|first2=Danièle|last2=Weiler|publisher=Edition Didier Millet Pte Ltd|location=Singapore|year=2011|ISBN=978-981-4260-44-2|page=88}}</ref><ref>{{Cite web|last=|first=|date=30 June 2018|title=How a symbol of France ended up on the cans of Asia's Ayam Brand|url=https://www.scmp.com/lifestyle/food-drink/article/2153039/story-ayam-brand-set-singapore-frenchman-and-how-it-got-its|url-status=live|archive-url=https://web.archive.org/web/20180630110511/http://www.scmp.com/lifestyle/food-drink/article/2153039/story-ayam-brand-set-singapore-frenchman-and-how-it-got-its |archive-date=2018-06-30 |access-date=20 September 2020|website=[[South China Morning Post]]|language=en}}</ref>


In 1954, the company was taken over by the Denis Frères Group of Companies.<ref>Commerce et colonisation en Indochine (1860-1945): Les maisons de commerce françaises, un siècle d'aventure humaine Les Indes Savantes {{ISBN|2-84654-063-2}}<!-- Bot generated title --></ref><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref> The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. for Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for Australia – New Zealand. The sole owner of Ayam Brand is a company called Ayam S.A.R.L.
In 1954, the company was taken over by the Denis Frères Group of Companies.<ref>Commerce et colonisation en Indochine (1860-1945): Les maisons de commerce françaises, un siècle d'aventure humaine Les Indes Savantes {{ISBN|2-84654-063-2}}<!-- Bot generated title --></ref><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref> The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. For Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for [[Australia]] – [[New Zealand]].


Active in Malaya in the 19th and first half of the 20th centuries, the brand only expanded out of its historical boundaries after the 1950s. Ayam Brand is a brand leader in specific Asian markets such as Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong for mass market products such as sardines, tuna, coconut or baked beans, while Ayam is a brand for cooking ingredients in Asian cuisine markets such as Australia, New Zealand, France, and the United Kingdom.<ref name=Douvert2013>{{cite book |last1=Dovert |first1=Stéphane |title=Malaisie-France |date=2013 |publisher=Institut Terjemahan & Buku Malaysia |isbn=9789674302641 |url=https://www.google.co.id/books/edition/Malaisie_France/pttHngEACAAJ?hl=en |access-date=4 June 2021 |language=fr}}</ref>
Active in Malaya in the 19th and first half of the 20th centuries, the brand expanded out of its historical boundaries after the 1950s. Ayam Brand is a brand leader in specific Asian markets such as Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong for mass market products such as sardines, tuna, coconut or baked beans, while it is centred around Asian cuisine in Australia, [[New Zealand]], [[France]], and the [[United Kingdom]].<ref name=Douvert2013>{{cite book |last1=Dovert |first1=Stéphane |title=Malaisie-France |date=2013 |publisher=Institut Terjemahan & Buku Malaysia |isbn=9789674302641 |url=https://books.google.com/books?id=pttHngEACAAJ |access-date=4 June 2021 |language=fr}}</ref>


==References==
==References==
Line 44: Line 42:
==External links==
==External links==
* [http://www.ayambrand.com/ Official website]
* [http://www.ayambrand.com/ Official website]

[[Category:Canned food]]
[[Category:Canned food]]
[[Category:Food and drink companies established in 1892]]
[[Category:Food and drink companies established in 1892]]
[[Category:Food manufacturers of Singapore]]
[[Category:Food manufacturers of Singapore]]
[[Category:Multinational food companies]]
[[Category:Singaporean brands]]
[[Category:Singaporean brands]]
[[Category:1892 establishments in Singapore]]
[[Category:1892 establishments in Singapore]]
[[Category:Companies of Singapore]]

Latest revision as of 02:13, 18 October 2024

Ayam Brand
Company typePrivate Limited
IndustryFood processing
Founded1892; 133 years ago (1892)
FounderAlfred Clouet
HeadquartersSingapore
Area served
Singapore, Malaysia, Thailand, Brunei, Indonesia, Hong Kong, Macau, Japan, China, Australia, Sri Lanka, Philippines, Netherlands, New Zealand, India, France, Sweden, Cambodia, Belgium, Portugal, Taiwan, United Kingdom and Vietnam
Key people
Ting Seng Hee, Fabien Alexandre Reyjal
ProductsSardines, mackerel, tuna, coconut, Asian sauces and pastes, fruits, vegetables, baked beans
OwnerAyam S.A.R.L.
Number of employees
1,000+
ParentDenis Frères Group of Companies
Websitewww.ayambrand.com

Ayam Brand (simply known as Ayam) is a multinational food company, specialising in prepared foods, including seafood, canned fish (sardines, mackerel, tuna) and canned vegetables, especially baked beans. Ayam's product offerings vary by country.[1] The sole owner of Ayam Brand is a company called Ayam S.A.R.L.

History

[edit]

Alfred Clouet, a French citizen, founded Ayam Brand in 1892 in Singapore, which at that time was a part of British Malaya. The business focused on supplying food for colonial staff. They also produced building materials. At that historic era, the food brand was created to be a seal of quality, as canned food was then regarded as a luxury, inaccessible to the general public. Clouet used a rooster as the logo of the brand; it was a symbol of his home country. The brand name was generated by local traders and consumers, as they started referring to the canned sardines or salmon as Ayam Brand (ayam being the Malay word for 'chicken' or 'rooster').[2][3][4]

In 1954, the company was taken over by the Denis Frères Group of Companies.[5][6] The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. For Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for Australia – New Zealand.

Active in Malaya in the 19th and first half of the 20th centuries, the brand expanded out of its historical boundaries after the 1950s. Ayam Brand is a brand leader in specific Asian markets such as Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong for mass market products such as sardines, tuna, coconut or baked beans, while it is centred around Asian cuisine in Australia, New Zealand, France, and the United Kingdom.[2]

References

[edit]
  1. ^ "Our Product Range (Singapore)". Ayum Brand. Retrieved 4 June 2021.
  2. ^ a b Dovert, Stéphane (2013). Malaisie-France (in French). Institut Terjemahan & Buku Malaysia. ISBN 9789674302641. Retrieved 4 June 2021.
  3. ^ Pilon, Maxime; Weiler, Danièle (2011). The French in Singapore (1819-today). Singapore: Edition Didier Millet Pte Ltd. p. 88. ISBN 978-981-4260-44-2.
  4. ^ "How a symbol of France ended up on the cans of Asia's Ayam Brand". South China Morning Post. 30 June 2018. Archived from the original on 2018-06-30. Retrieved 20 September 2020.
  5. ^ Commerce et colonisation en Indochine (1860-1945): Les maisons de commerce françaises, un siècle d'aventure humaine Les Indes Savantes ISBN 2-84654-063-2
  6. ^ The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) ISBN 978-981-4260-44-2
[edit]
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Ayam_Brand&oldid=1251787057"