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{{short description|Cosmetics company}}
{{short description|Cosmetics company}}
{{Infobox company
{{Infobox company
| name = NYX Professional Makeup
| name = NYX DARIEN
| logo = NYX cosmetics logo.png
| logo = NYX cosmetics logo.png
| image = 20191220 130628906 iOS.jpg
| type =
| image_caption = NYX store in Paris, France
| type = [[Subsidiary]]
| foundation = {{start date and age|1999}}
| foundation = {{start date and age|1999}}
| founder = [[Toni Ko]]
| founder = [[Toni Ko]]
| location_city = [[Los Angeles, California]]
| location_city = [[Los Angeles, California]]
| location_country = U.S.2016 Switzerland (ZUG)
| location_country = U.S.
| area_served = Worldwide
| area_served = Worldwide
| parent = [[L'Oréal]]
| parent = [[L'Oréal]]
Line 14: Line 16:
}}
}}


'''NYX Professional Makeup''' ({{IPAc-en|n|ɪ|k|s}}) is an American cosmetics company that is a [[subsidiary]] of [[L'Oréal]]. The company was founded in [[Los Angeles]] by [[Toni Ko]] in 1999. It was named after [[Nyx]], the Greek goddess of the night.<ref name=Forbes>{{Cite web|url=https://www.forbes.com/sites/clareoconnor/2016/06/01/toni-ko-nyx-cosmetics-loreal-sale-richest-women/#1a0a41265ac0|title=Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand|last=O'Connor|first=Claire|date=2016-06-01|website=Forbes|access-date=2016-11-28}}</ref> NYX Professional Makeup is certified and acknowledged by [[People for the Ethical Treatment of Animals|PETA]] as a cruelty-free brand,<ref>{{Cite web|url=https://www.nyxcosmetics.com/faqs.html|title=FAQs {{!}} NYX Professional Makeup|website=www.nyxcosmetics.com|access-date=2019-03-19}}</ref>{{Third-party inline|date=September 2020}} and they offer a wide range of [[Veganism|vegan]]-friendly products.<ref>{{Cite web|url=https://www.nyxcosmetics.com/vegan-formula|title=Vegan Formula {{!}} NYX Professional Makeup|website=www.nyxcosmetics.com|access-date=2019-03-19}}</ref>{{Third-party inline|date=September 2020}} NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.<ref>{{Cite web|url=https://www.loreal.com/brand/consumer-products-division/nyx-professional-makeup|title=NYX Professional MakeUp - L’Oréal Group|website=www.loreal.com|access-date=2019-03-28}}</ref>
'''NYX DARIEN''' ({{IPAc-en|n|ɪ|k|s}}) is an American cosmetics company that is a [[subsidiary]] of [[L'Oréal]]. The company was founded in [[Los Angeles]] by [[Toni Ko]] in 1999. It was named after [[Nyx]], the Greek goddess of the night.<ref name=Forbes>{{Cite web|url=https://www.forbes.com/sites/clareoconnor/2016/06/01/toni-ko-nyx-cosmetics-loreal-sale-richest-women/#1a0a41265ac0|title=Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand|last=O'Connor|first=Claire|date=2016-06-01|website=Forbes|access-date=2016-11-28}}</ref> NYX Professional Makeup is "certified" and acknowledged by [[People for the Ethical Treatment of Animals|PETA]] as a cruelty-free brand,<ref>{{Cite web|url=https://www.nyxcosmetics.com/faqs.html|title=FAQs {{!}} NYX Professional Makeup|website=www.nyxcosmetics.com|access-date=2019-03-19}}</ref><ref>{{Cite web |last=img |title=Is NYX Professional Makeup (L'Oreal) Cruelty-Free? {{!}} PETA |url=https://crueltyfree.peta.org/company/nyx-professional-makeup-loreal/ |access-date=2022-07-10 |website=Beauty Without Bunnies |language=en-US}}</ref> and they offer a wide range of [[Veganism|vegan]]-friendly products.<ref>{{Cite web|url=https://www.nyxcosmetics.com/vegan-formula|title=Vegan Formula {{!}} NYX Professional Makeup|website=www.nyxcosmetics.com|access-date=2019-03-19}}</ref>{{Third-party inline|date=September 2020}} NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.<ref>{{Cite web|url=https://www.loreal.com/brand/consumer-products-division/nyx-professional-makeup|title=NYX Professional MakeUp - L'Oréal Group|website=www.loreal.com|access-date=2019-03-28}}</ref>


==History==
==History==
===Founding and early history===
Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents.<ref name=":1">{{Cite web|url=https://www.marieclaire.co.uk/news/beauty-news/nyx-cosmetics-1-10380|title=You need to know about NYX cosmetics, stat!|last=Bhagw|first=Anita|date=2016-04-21|website=Marie Claire|language=en-US|access-date=2019-12-05}}</ref> Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days.<ref>{{Cite web|last=Larkworthy|first=Jane|date=2020-01-24|title=This Beauty Expert Thinks Overdone Makeup Is Over|url=https://www.thecut.com/2020/01/the-creator-of-nyx-cosmetics-is-just-getting-started.html|access-date=2020-09-30|website=The Cut|language=en-us}}</ref> The company's first products were jumbo eye pencils,<ref name=history>{{Cite web|url=http://www.allure.com/story/nyx-cosmetics-history|title=5 Things You Didn't Know About NYX Cosmetics|last=Jacques|first=Renee|date=2016-02-24|website=Allure|access-date=2016-11-28}}</ref> which brought in revenue of $2 million within the first year.<ref name=":1" /> The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets.<ref name=":1" /> The products were marketed as having "department store beauty" while being sold at "drugstore prices."<ref name=Forbes/>
Toni Ko founded NYX Cosmetics in 1999 when she was 25 using a $250,000 loan from her parents.<ref name=":1">{{Cite web|url=https://www.marieclaire.co.uk/news/beauty-news/nyx-cosmetics-1-10380|title=You need to know about NYX cosmetics, stat!|last=Bhagw|first=Anita|date=2016-04-21|website=Marie Claire|language=en-US|access-date=2019-12-05}}</ref> Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days.<ref>{{Cite web|last=Larkworthy|first=Jane|date=2020-01-24|title=This Beauty Expert Thinks Overdone Makeup Is Over|url=https://www.thecut.com/2020/01/the-creator-of-nyx-cosmetics-is-just-getting-started.html|access-date=2020-09-30|website=The Cut|language=en-us}}</ref> The company's first products were jumbo eye pencils,<ref name=history>{{Cite web|url=http://www.allure.com/story/nyx-cosmetics-history|title=5 Things You Didn't Know About NYX Cosmetics|last=Jacques|first=Renee|date=2016-02-24|website=Allure|access-date=2016-11-28}}</ref> which brought in revenue of $2 million within the first year.<ref name=":1" /> The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets.<ref name=":1" /> The products were marketed as having "department store beauty" while being sold at "drugstore prices."<ref name=Forbes/>


In 2011, NYX launched the Freedom and Artistry for Creative Expression (FACE) awards competition.<ref>{{Cite web|last=Cosmetics|first=N. Y. X.|title=NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show|url=https://www.prnewswire.com/news-releases/nyx-cosmetics-names-mykie-of-glamgore-its-beauty-vlogger-of-the-year-at-the-fourth-annual-nyx-face-awards-show-300132754.html|access-date=2021-07-06|website=www.prnewswire.com|language=en}}</ref>
In 2011, NYX launched the Freedom and Artistry for Creative Expression (FACE) awards competition.<ref>{{Cite press release|last=Cosmetics|first=N. Y. X.|title=NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show|url=https://www.prnewswire.com/news-releases/nyx-cosmetics-names-mykie-of-glamgore-its-beauty-vlogger-of-the-year-at-the-fourth-annual-nyx-face-awards-show-300132754.html|access-date=2021-07-06|website=www.prnewswire.com|language=en}}</ref>


Sales in 2014 were $120 million.<ref name="KoreaHerald">{{Cite web|url=http://www.koreaherald.com/view.php?ud=20160715000262|title=NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women|last=Seo-young|first=Lee|date=2016-07-15|website=The Korea Herald|access-date=2016-11-30}}</ref> [[Ulta Beauty]] carries mass market NYX products.<ref>{{Cite web|url=https://www.wsj.com/articles/a-beauty-retailer-that-knows-what-you-want-1466536921|title=A beauty retailer that knows what you want|last=Holmes|first=Elizabeth|date=2016-06-21|website=The Wall Street Journal|access-date=30 November 2016}}</ref>
Sales in 2014 were $120 million.<ref name="KoreaHerald">{{Cite web|url=http://www.koreaherald.com/view.php?ud=20160715000262|title=NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women|last=Seo-young|first=Lee|date=2016-07-15|website=The Korea Herald|access-date=2016-11-30}}</ref> [[Ulta Beauty]] carries mass market NYX products.<ref>{{Cite web|url=https://www.wsj.com/articles/a-beauty-retailer-that-knows-what-you-want-1466536921|title=A beauty retailer that knows what you want|last=Holmes|first=Elizabeth|date=2016-06-21|website=The Wall Street Journal|access-date=30 November 2016}}</ref>


==L'Oréal Acquisition==
===L'Oréal acquisition and recent history===
In 2014, Ko sold NYX to the international beauty company [[L'Oréal]] for $500 million.<ref name=Forbes/> The sale had a five-year [[non-compete clause]].<ref name="LA Times">{{Cite web|url=http://www.latimes.com/business/la-fi-himi-ko-20160417-story.html|title=Toni Ko's next fortune could be made in shades|last=White|first=Ronald|date=2016-04-17|website=Los Angeles Times|access-date=2016-11-30}}</ref>
In 2014, Ko sold NYX to the French beauty company [[L'Oréal]] for $500 million.<ref name=Forbes/> The sale had a five-year [[non-compete clause]].<ref name="LA Times">{{Cite web|url=http://www.latimes.com/business/la-fi-himi-ko-20160417-story.html|title=Toni Ko's next fortune could be made in shades|last=White|first=Ronald|date=2016-04-17|website=Los Angeles Times|access-date=2016-11-30}}</ref>


NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation.<ref name=":1"/> In September 2015, L'Oréal introduced [[Brick and mortar|brick-and-mortar stores]] devoted to NYX cosmetics.<ref>{{Cite web|url=http://la.racked.com/2015/9/25/9397933/nyx-cosmetics-los-angeles-stores|title=Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall|last=Directo-Meston|first=Danielle|date=2015-09-25|website=Vox Media|access-date=2016-11-30}}</ref> NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. In 2016, NYX reported annual sales growth of 4.7 percent and launched NYX Professional Makeup.<ref name=bof2016>{{Cite web|url=https://www.businessoffashion.com/articles/news-analysis/loreal-shares-surge-as-demand-grows-for-premium-makeup|title=L'Oréal Shares Surge as Demand Grows for Premium Makeup|last=Buckley|first=Thomas|date=2016-11-04|website=The Business of Fashion|access-date=2016-11-30}}</ref>
NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation.<ref name=":1"/> In September 2015, L'Oréal introduced [[Brick and mortar|brick-and-mortar stores]] devoted to NYX cosmetics.<ref>{{Cite web|url=http://la.racked.com/2015/9/25/9397933/nyx-cosmetics-los-angeles-stores|title=Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall|last=Directo-Meston|first=Danielle|date=2015-09-25|website=Vox Media|access-date=2016-11-30}}</ref> NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. In 2016, NYX reported annual sales growth of 4.7 percent and launched NYX Professional Makeup.<ref name=bof2016>{{Cite web|url=https://www.businessoffashion.com/articles/news-analysis/loreal-shares-surge-as-demand-grows-for-premium-makeup|title=L'Oréal Shares Surge as Demand Grows for Premium Makeup|last=Buckley|first=Thomas|date=2016-11-04|website=The Business of Fashion|access-date=2016-11-30}}</ref>


⚫
In September 2018, NYX launched Masterclass, an exclusive online educational content library featuring a group of professional makeup artists and top beauty vloggers.<ref>{{Cite press release|last=Makeup|first=NYX Professional|title=NYX Professional Makeup Launches Educational Masterclass Program|url=https://www.prnewswire.com/news-releases/nyx-professional-makeup-launches-educational-masterclass-program-300719214.html|access-date=2021-07-06|website=www.prnewswire.com|language=en}}</ref> The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education.<ref>{{Cite press release|url=https://www.prnewswire.com/news-releases/nyx-professional-makeup-launches-educational-masterclass-program-300719214.html|title=NYX Professional Makeup Launches Educational Masterclass Program|last=Makeup|first=NYX Professional|website=www.prnewswire.com|language=en|access-date=2019-03-19}}</ref>
==Masterclass Program==
⚫
In September 2018, NYX launched Masterclass, an exclusive online educational content library featuring a group of professional makeup artists and top beauty vloggers.<ref>{{Cite web|last=Makeup|first=NYX Professional|title=NYX Professional Makeup Launches Educational Masterclass Program|url=https://www.prnewswire.com/news-releases/nyx-professional-makeup-launches-educational-masterclass-program-300719214.html|access-date=2021-07-06|website=www.prnewswire.com|language=en}}</ref> The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/nyx-professional-makeup-launches-educational-masterclass-program-300719214.html|title=NYX Professional Makeup Launches Educational Masterclass Program|last=Makeup|first=NYX Professional|website=www.prnewswire.com|language=en|access-date=2019-03-19}}</ref>


==Partnerships==
==Partnerships==
On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 [[Coachella Valley Music and Arts Festival]].<ref name=":0" /> The partnership will provide guests access to innovative digital beauty experiences on the festival grounds, ranging from an interactive beauty bar and touch up area fully equipped with glitter makeup and a glitter fountain, to a massive lip and tongue slide.<ref name=":0">{{Cite web|url=https://www.elitedaily.com/p/nyx-professional-makeup-is-partnering-with-coachella-so-the-glitter-wont-stop-this-festival-season-16815960|title=One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year|last=Zimmerman|first=Kelsi|website=Elite Daily|language=en|access-date=2019-03-19}}</ref>
On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 [[Coachella Valley Music and Arts Festival]].<ref name=":0" /> The partnership will provide guests access to innovative digital beauty experiences on the festival grounds, ranging from an interactive beauty bar and touch up area fully equipped with glitter makeup and a glitter fountain, to a massive lip and tongue slide.<ref name=":0">{{Cite web|url=https://www.elitedaily.com/p/nyx-professional-makeup-is-partnering-with-coachella-so-the-glitter-wont-stop-this-festival-season-16815960|title=One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year|last=Zimmerman|first=Kelsi|website=Elite Daily|date=6 March 2019 |language=en|access-date=2019-03-19}}</ref>

On June 23, 2021, [[esports]] organization [[Dignitas (esports)|Dignitas]] announced NYX as its "official beauty partner", including branded content via its women's esports platform Radiant, and sponsorship of its women's ''[[Counter-Strike: Global Offensive|Counter Strike: Global Offensive]]'' and ''[[Valorant]]'' teams.<ref>{{Cite news |last=Hyrliková |first=Henrieta |date=2021-06-23 |title=Dignitas announces NYX Professional Makeup partnership |url=https://www.esportsinsider.com/2021/06/dignitas-nyx-professional-makeup-partnership/ |access-date=2022-03-22 |newspaper=Esportsinsider |language=en-GB}}</ref>


==References==
==References==
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==External links==
==External links==
{{Commons category}}
* {{official|https://www.nyxcosmetics.com}}
* {{official|https://www.nyxcosmetics.com}}
* [https://switchlife.blog/cruelty-free/is-nyx-cruelty-free/ is NYX cruelty-free]
* [https://switchlife.blog/cruelty-free/is-nyx-cruelty-free/ is NYX cruelty-free]
* https://interbody.net/best-is-cerave-cruelty-free-and-cerave-reviews-2021/ is NYX cruelty-free]
* [https://interbody.net/best-is-cerave-cruelty-free-and-cerave-reviews-2021/ is NYX cruelty-free]
{{Cosmetics}}
{{Cosmetics}}
{{L'Oreal Brands}}
{{L'Oreal Brands}}


[[Category:1999 establishments in California]]

[[Category:Cosmetics companies of the United States]]
[[Category:Cosmetics companies of the United States]]
[[Category:American companies established in 1999]]
[[Category:American companies established in 1999]]
[[Category:Chemical companies established in 1999]]
[[Category:L'Oréal brands]]
[[Category:L'Oréal brands]]
[[Category:2014 mergers and acquisitions]]
[[Category:Nyx]]
[[Category:Companies based in Los Angeles]]
[[Category:American subsidiaries of foreign companies]]

Latest revision as of 22:01, 21 October 2024

NYX DARIEN
Company typeSubsidiary
IndustryCosmetics
Founded1999; 25 years ago (1999)
FounderToni Ko
Headquarters
Los Angeles, California
,
U.S.
Area served
Worldwide
ParentL'Oréal
Websitewww.nyxcosmetics.com

NYX DARIEN (/nɪks/) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night.[1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand,[2][3] and they offer a wide range of vegan-friendly products.[4][third-party source needed] NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.[5]

History

[edit]

Founding and early history

[edit]

Toni Ko founded NYX Cosmetics in 1999 when she was 25 using a $250,000 loan from her parents.[6] Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days.[7] The company's first products were jumbo eye pencils,[8] which brought in revenue of $2 million within the first year.[6] The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets.[6] The products were marketed as having "department store beauty" while being sold at "drugstore prices."[1]

In 2011, NYX launched the Freedom and Artistry for Creative Expression (FACE) awards competition.[9]

Sales in 2014 were $120 million.[10] Ulta Beauty carries mass market NYX products.[11]

L'Oréal acquisition and recent history

[edit]

In 2014, Ko sold NYX to the French beauty company L'Oréal for $500 million.[1] The sale had a five-year non-compete clause.[12]

NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation.[6] In September 2015, L'Oréal introduced brick-and-mortar stores devoted to NYX cosmetics.[13] NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. In 2016, NYX reported annual sales growth of 4.7 percent and launched NYX Professional Makeup.[14]

In September 2018, NYX launched Masterclass, an exclusive online educational content library featuring a group of professional makeup artists and top beauty vloggers.[15] The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education.[16]

Partnerships

[edit]

On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival.[17] The partnership will provide guests access to innovative digital beauty experiences on the festival grounds, ranging from an interactive beauty bar and touch up area fully equipped with glitter makeup and a glitter fountain, to a massive lip and tongue slide.[17]

On June 23, 2021, esports organization Dignitas announced NYX as its "official beauty partner", including branded content via its women's esports platform Radiant, and sponsorship of its women's Counter Strike: Global Offensive and Valorant teams.[18]

References

[edit]
  1. ^ a b c O'Connor, Claire (2016-06-01). "Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand". Forbes. Retrieved 2016-11-28.
  2. ^ "FAQs | NYX Professional Makeup". www.nyxcosmetics.com. Retrieved 2019-03-19.
  3. ^ img. "Is NYX Professional Makeup (L'Oreal) Cruelty-Free? | PETA". Beauty Without Bunnies. Retrieved 2022-07-10.
  4. ^ "Vegan Formula | NYX Professional Makeup". www.nyxcosmetics.com. Retrieved 2019-03-19.
  5. ^ "NYX Professional MakeUp - L'Oréal Group". www.loreal.com. Retrieved 2019-03-28.
  6. ^ a b c d Bhagw, Anita (2016-04-21). "You need to know about NYX cosmetics, stat!". Marie Claire. Retrieved 2019-12-05.
  7. ^ Larkworthy, Jane (2020-01-24). "This Beauty Expert Thinks Overdone Makeup Is Over". The Cut. Retrieved 2020-09-30.
  8. ^ Jacques, Renee (2016-02-24). "5 Things You Didn't Know About NYX Cosmetics". Allure. Retrieved 2016-11-28.
  9. ^ Cosmetics, N. Y. X. "NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show". www.prnewswire.com (Press release). Retrieved 2021-07-06.
  10. ^ Seo-young, Lee (2016-07-15). "NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women". The Korea Herald. Retrieved 2016-11-30.
  11. ^ Holmes, Elizabeth (2016-06-21). "A beauty retailer that knows what you want". The Wall Street Journal. Retrieved 30 November 2016.
  12. ^ White, Ronald (2016-04-17). "Toni Ko's next fortune could be made in shades". Los Angeles Times. Retrieved 2016-11-30.
  13. ^ Directo-Meston, Danielle (2015-09-25). "Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall". Vox Media. Retrieved 2016-11-30.
  14. ^ Buckley, Thomas (2016-11-04). "L'Oréal Shares Surge as Demand Grows for Premium Makeup". The Business of Fashion. Retrieved 2016-11-30.
  15. ^ Makeup, NYX Professional. "NYX Professional Makeup Launches Educational Masterclass Program". www.prnewswire.com (Press release). Retrieved 2021-07-06.
  16. ^ Makeup, NYX Professional. "NYX Professional Makeup Launches Educational Masterclass Program". www.prnewswire.com (Press release). Retrieved 2019-03-19.
  17. ^ a b Zimmerman, Kelsi (6 March 2019). "One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year". Elite Daily. Retrieved 2019-03-19.
  18. ^ Hyrliková, Henrieta (2021-06-23). "Dignitas announces NYX Professional Makeup partnership". Esportsinsider. Retrieved 2022-03-22.
[edit]
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