Jump to content

Napoleon Perdis: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
Added content
Tags: Mobile edit Mobile web edit
formatting; changed infobox photo; added photo
 
(33 intermediate revisions by 20 users not shown)
Line 1: Line 1:
{{Short description|Australian makeup artist (born 1970)}}
{{multiple issues|
{{Use Australian English|date=June 2020}}
{{Use dmy dates|date=August 2019}}
{{BLP sources|date=January 2014}}
{{BLP sources|date=January 2014}}
{{COI|date=January 2014}}
{{autobiography|date=January 2014}}
{{over-coverage|date=January 2014}}
{{BLP primary sources|date=January 2014}}
{{BLP self-published|date=January 2014}}
}}
{{Infobox person
{{Infobox person
| name = Napoleon Perdis
| name = Napoleon Perdis
| image = Napoleon_Perdis_2016.jpg
| image = Napoleon Perdis 2016.jpg
| alt =
| alt =
| caption = Napoleon in [[Sydney, Australia|Sydney]], August 2015
| caption =
| birth_name = <!-- only use if different from name -->
| birth_name = <!-- only use if different from name -->
| birth_date = {{Birth date and age|1970|3|19|df=yes}}
| birth_date = {{Birth date and age|df=y|1970|3|19}}
| birth_place = [[Australia]]
| birth_place = Sydney
| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} or {{Death-date and age|death date†|birth date†}} -->
| death_date = <!-- {{Death date and age|df=y|YYYY|MM|DD|YYYY|MM|DD}} or {{Death-date and age|death date†|birth date†}} -->
| death_place =
| death_place =
| nationality =
| nationality =
| other_names =
| other_names =
| occupation = [[Make-up artist]], [[Businessmen]]
| occupation = [[Make-up artist]], businessman
| years_active =
| years_active =
| known_for =
| known_for =
| notable_works = Cosmetics line through distribution sales, marketing, and creation
| notable_works = Napoleon Perdis cosmetics line
}}
}}
'''Napoleon Perdis''' (born 19 March 1970) is an Australian make-up artist and businessman. Perdis launched a small makeup studio in the Sydney suburb of [[Leichhardt, New South Wales|Leichhardt]] in 1992. He created a line of cosmetic products which he sold through his own store in the Sydney suburb of [[Paddington, New South Wales|Paddington]] in 1995 and later through major department stores.<ref>{{Cite web|url=http://www.napoleonperdis.com/Shared/Home/Menu/CodeNapoleon/About_Napoleon.aspx|title = Napoleon Perdis &#124; Official Site &#124; Makeup, Skincare & Beauty Tools}}</ref> By 2011, the brand operated 65 stores across Australia and [[New Zealand]] and sold its cosmetics from 4,500 locations. His business expanded to the United States with a number of stores; his products are also stocked by [[Ulta Beauty|Ulta]] beauty product stores and independent retailers throughout the country.{{Citation needed|date=February 2019}}
'''Napoleon Perdis''' (born 19 March 1970) is an [[Australian]] makeup artist and businessman from [[Sydney, Australia|Sydney]].


Perdis set up ''The Napoleon Perdis Makeup Academy'' in 1993 which provides makeup education by professional trainers for people who want to pursue a career in makeup.{{Citation needed|date=February 2019}} Perdis' business partners are his younger brother Emanuel Perdis and his wife Soula-Marie, with both of whom he co-founded his cosmetics company.<ref>{{Cite web|url=http://www.rescu.com.au/council/Napoleon-Perdis|title = Napoleon Perdis|date = 6 February 2013}}</ref>
Napoleon launched a small makeup studio in the [[Sydney]] suburb of [[Leichhardt, New South Wales|Leichhardt]] in 1992. He created a line of cosmetic products like he sold through his own store in the [[Sydney]] suburb of [[Paddington, New South Wales|Paddington]] in 1995 and later through major department stores.<ref>http://www.napoleonperdis.com/Shared/Home/Menu/CodeNapoleon/About_Napoleon.aspx</ref> By 2011, the brand operated 65 stores across [[Australia]] and [[New Zealand]] and sold its cosmetics from 4,500 locations. His business expanded to the [[United States]] with a number of stores; his products are also stocked by [[Ulta]] beauty product stores and independent retailers throughout the country.


==Career==
<!-- Deleted image removed: [[File:Napoleon Perdis logo 2013.jpg|thumb|right|250px|Logo of the Napoleon Perdis brand]] -->
[[File:Napoleon Perdis Westfield Sydney.jpg|thumb|A Napoleon Perdis Concept Store in downtown Sydney]]
Perdis started his career as a make-up artist doing bridal make-up.<ref name=":0">{{Cite web|url=https://www.smh.com.au/lifestyle/two-of-us-napoleon-and-soulamarie-perdis-20141203-11zk2c.html|title=Two of us: Napoleon and Soula-Marie Perdis|last=Koziol|first=Michael|date=16 December 2014|website=[[The Sydney Morning Herald]]|archive-url=https://web.archive.org/web/20180315064647/https://www.smh.com.au/lifestyle/two-of-us-napoleon-and-soulamarie-perdis-20141203-11zk2c.html|archive-date=2018-03-15|url-status=live|access-date=10 February 2019}}</ref> In 1992, he opened his own make-up studio in a small shop in [[Leichhardt, New South Wales]].<ref>{{Cite web|url=https://www.smh.com.au/entertainment/celebrity/date-with-kate-napoleon-perdis-20140328-35mbl.html|title=Date with Kate: Napoleon Perdis|last=Waterhouse|first=Kate|date=29 March 2014|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190211043638/https://www.smh.com.au/entertainment/celebrity/date-with-kate-napoleon-perdis-20140328-35mbl.html|archive-date=2019-02-11|url-status=live|access-date=11 February 2019}}</ref> In 1993, he won a make-up competition at a beauty expo with a look that was inspired by [[Cher]]. He won a trip to Los Angeles, where he met Cher's make-up artist and agreed to become the Australian distributor for his 'Taut' make-up products. Perdis sold the make-up to brides through his Ultimo studio and hair salons. He sold the business when he launched his own make-up products under the successive names, ''The Look'', then ''The Look by Napoleon'', followed with ''Napoleon'' and finally to its current ''Napoleon Perdis'' name from 1994.{{Citation needed|date=February 2019}}


Perdis opened the first Napoleon Perdis store in [[Paddington, New South Wales|Paddington]] in 1995 with the help of a $30,000 loan from his father.<ref name=":0" /><ref name=":2">{{Cite web|url=https://www.afr.com/business/retail/napoleon-perdis-what-went-wrong-20190201-h1ar2i|title=Napoleon Perdis: what went wrong?|last=Sams|first=Lauren|date=1 February 2019|website=Australian Financial Review|archive-url=https://web.archive.org/web/20190210135324/https://www.afr.com/business/retail/napoleon-perdis-what-went-wrong-20190201-h1ar2i|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> His wife Soula-Mari was the company's chief financial officer and his brother Emanuel is the managing director.<ref name=":2" />
Napoleon set up ''The Napoleon Perdis Makeup Academy'' in 1993 which provides makeup education by professional trainers for people who want to pursue a career in makeup. Napoleon's business partners are his younger brother Emanuel Perdis and his wife Soula-Marie, with both of whom he co-founded his cosmetics company.


Perdis made his debut on [[BRW (magazine)|''BRW'']]'s Young Rich List in 2004, with a net worth of $20&nbsp;million.<ref>{{Cite web|url=https://www.smh.com.au/business/young-entrepreneurs-not-afraid-of-risk-20040918-gdjrg2.html|title=Young entrepreneurs not afraid of risk|date=18 September 2004|website=The Sydney Morning Herald|access-date=10 February 2019}}</ref>
<ref>http://www.rescu.com.au/council/Napoleon-Perdis</ref>
A statement filed by Worrells to the Australian Securities and Investments Commission on Monday shows that the firm's Simon Cathro first held meetings with Napoleon Perdis on March 29, 2018.At that meeting with Mr Perdis and his brother and co-owners Emanuel, they discussed its "financial position and insolvency options" and also provided "background on the sale of business process", which was being run by FTI Consulting and Atelier Capital.


In 2006, the Napoleon Perdis business expanded to the United States.<ref name=":2" /> Their flagship store was located in [[Beverly Hills, California]].<ref name=":3" /> To reduce costs, a distribution centre was set up in Los Angeles to distribute products instead of relying on middlemen.<ref>{{Cite web|url=https://www.smh.com.au/business/napoleon-knocks-back-offers-to-go-it-alone-20090318-9289.html|title=Napoleon knocks back offers to go it alone|last=Lee|first=Julian|date=18 March 2009|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190210162338/https://www.smh.com.au/business/napoleon-knocks-back-offers-to-go-it-alone-20090318-9289.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> Napoleon Perdis products was stocked in stores including [[Bergdorf Goodman]], [[Neiman Marcus]], [[Nordstrom]] and [[Dillard's]], along with [[Target Corporation|Target]] stores which carried the NP Set diffusion range.<ref name=":3">{{Cite web|url=https://www.smh.com.au/lifestyle/private-sydney-napoleon-perdis-quits-america-to-focus-on-australia-20150528-ghbj0a.html|title=Private Sydney: Napoleon Perdis quits America to focus on Australia|last=Hornery|first=Andrew|date=28 May 2015|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190210140532/https://www.smh.com.au/lifestyle/private-sydney-napoleon-perdis-quits-america-to-focus-on-australia-20150528-ghbj0a.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> In 2015, the company pulled out completely from the country. Perdis said "The retail scene there is being driven by equity groups rather than great creative retailers who once made American department stores such fantastic places. Just doing business there, on that huge scale, was costing us millions of dollars a year, it just wasn't profitable for us."<ref name=":3" />
Mr Cathro met with the company again in April, May and August that year, and by September the situation had deteriorated to the point where they were discussing "preliminary planning on insolvency options".


In 2008, Napoleon Perdis launched a budget-conscious [[diffusion line]], NP Set, which was sold in Target stores in [[Target Australia|Australia]] and the United States.<ref>{{Cite web|url=https://www.smh.com.au/lifestyle/beauty/napoleon-perdis-finds-his-target-20081016-gdsyw3.html|title=Napoleon Perdis finds his Target|last=Hughes|first=Natasha|date=16 October 2008|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190210174204/https://www.smh.com.au/lifestyle/beauty/napoleon-perdis-finds-his-target-20081016-gdsyw3.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref>
The Perdis brothers met Mr Cathro once more on November 7 to discuss their administration options, and on Tuesday and Wednesday last week met again to appoint Mr Cathro as administrator.


In 2012, Perdis opened a Napoleon Perdis Life.Style concept store in a former post office in [[Woollahra, New South Wales]]. The store sold home furnishings, furniture, art, jewellery and other items that reflected Perdis' tastes.<ref>{{Cite web|url=https://theinteriorsaddict.com/napoleon-perdis-on-the-first-6-months-of-his-woollahra-concept-store-life-style|title=Napoleon Perdis on the first 6 months of his Woollahra concept store Life.Style|last=Bishop|first=Jen|date=6 December 2012|website=The Interiors Addict|archive-url=https://web.archive.org/web/20190211035955/https://theinteriorsaddict.com/napoleon-perdis-on-the-first-6-months-of-his-woollahra-concept-store-life-style|archive-date=2019-02-11|url-status=live|access-date=11 February 2019}}</ref> A second store was opened in the Como Centre in [[South Yarra, Victoria]] the following year.<ref>{{Cite web|url=http://www.couturing.com/napoleon-perdis-life-style-store/|title=Napoleon Perdis: Life.Style Store|last=Gower|first=Camille|date=25 April 2013|website=Couturing.com|archive-url=https://web.archive.org/web/20190211040811/http://www.couturing.com/napoleon-perdis-life-style-store/|archive-date=2019-02-11|url-status=live|access-date=11 February 2019}}</ref>
The document shows the Australian Taxation Office is one of the creditors waiting to be paid, as Warrells now tries to find new owners or investors for the beauty store. The total amount owed is not yet known.


Following the expiration of the company's five-year exclusive contract with [[David Jones Limited|David Jones]] in 2013, Perdis began stocking his products at rival department store [[Myer]].<ref>{{Cite web|url=https://www.theaustralian.com.au/business/companies/cosmetics-brand-napoleon-perdis-planning-a-myer-campaign/news-story/204287b2e4070dcec74a53427ba06a78|title=Napoleon planning Myer campaign|date=11 February 2013|website=The Australian|access-date=11 February 2019|url-access=subscription }}</ref> In 2015, Perdis signed a deal with Dubai-based Luxuria Trading to distribute his products in the Middle East.<ref name=":3" /> In 2017, Perdis installed his then-17-year-old daughter, Lianna, as creative director of diffusion line Total Bae.<ref name=":2" /> In August 2018, Napoleon Perdis entered into an exclusive supply deal with the [[Priceline (Australia)|Priceline]] chain.<ref name=":4" /> The company also withdrew from David Jones due to the Priceline partnership.
Other creditors include ANZ Bank, the company's landlord Stockland and the Priceline Pharmacy chain, which is owned by the listed group Australian Pharmaceutical Industries.


In late January 2019, Napoleon Perdis went into [[voluntary administration]].<ref>{{Cite web|url=https://www.smh.com.au/business/companies/make-up-empire-napoleon-perdis-has-collapsed-20190131-p50ur6.html|title=Make-up empire Napoleon Perdis collapses with hundreds of jobs at risk|last1=Cummins|first1=Carolyn|last2=Hatch|first2=Patrick|date=31 January 2019|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190204044135/https://www.smh.com.au/business/companies/make-up-empire-napoleon-perdis-has-collapsed-20190131-p50ur6.html|archive-date=2019-02-04|url-status=live|access-date=10 February 2019|last3=Hornery|first3=Andrew}}</ref> The company has 56 stores across Australia at the time, 28 of which was closed by administrators Worrells Solvency & Forensic Accountants in February 2019 as part of a right-sizing process.<ref name=":4">{{Cite web|url=https://www.smh.com.au/business/companies/napoleon-perdis-28-stores-shuttered-as-chain-put-up-for-sale-20190204-p50vln.html|title=28 Napoleon Perdis stores shuttered as chain put up for sale|last=Hatch|first=Patrick|date=4 February 2019|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190205155400/https://www.smh.com.au/business/companies/napoleon-perdis-28-stores-shuttered-as-chain-put-up-for-sale-20190204-p50vln.html|archive-date=2019-02-05|url-status=live|access-date=10 February 2019}}</ref> In April 2019, it was announced that KUBA investments would purchase Napoleon Perdis and restructure the business. <ref>{{Cite web|date=2019-04-09|title=Napoleon Perdis to be restructured under $1.6 million deal|url=https://www.smartcompany.com.au/industries/retail/napoleon-perdis-bought/|access-date=2021-09-19|website=SmartCompany|language=en-US}}</ref> In June 2019, Napoleon Perdis severed ties with Napoleon Perdis Cosmetics.<ref>{{Cite web|date=2019-06-17|title=Napoleon Perdis severs ties with Napoleon Perdis Cosmetics|url=https://www.afr.com/companies/retail/napoleon-perdis-severs-ties-with-napoleon-perdis-cosmetics-20190617-p51ye6|access-date=2021-09-19|website=Australian Financial Review|language=en}}</ref><ref>{{Cite web|date=2019-03-28|title=Make-up king Perdis dethroned after company sold|url=https://thewest.com.au/business/make-up-king-napoleon-perdis-dethroned-after-company-sold-ng-b881151203z|access-date=2021-09-19|website=The West Australian|language=en}}</ref>
Napoleon Perdis entered an exclusive supply deal with Priceline pharmacies in August last year, and Priceline has pledged to continue to stock its products through the administration.
[[File:Napoleon Perdis, Westfield Booragoon 02.jpg|thumb|Napoleon Perdis kiosk in [[Westfield Booragoon]]]]
As of 2024, Napoleon Perdis remains in business and is actively trading, with 25 stores and 250 independent stockists across Australia, including in-store and mobile makeup services.<ref>{{Cite web |title=Store Locator & Stockists |url=https://napoleonperdis.com/pages/store-locator |access-date=2024-09-17 |website=Napoleon Perdis Cosmetics |language=en}}</ref> Its products are also available through multiple online retailers<ref>{{Cite web |title=Buy Napoleon Perdis Stockist - Napoleon Perdis |url=https://www.adorebeauty.com.au/b/napoleon-perdis.html |access-date=2024-09-17 |website=Adore Beauty |language=en}}</ref> for sale in China.


==Popular culture==
Three local product manufacturers - Ross Cosmetics, Natural Beauty Care, and Livingstone International - are also owed money. So is Maia Financial, a private firm that "enables businesses that have exhausted traditional funding avenues, to unlock new capital for growth", according to its website.
In 2005 to 2008, Perdis appeared as a special guest on a few episodes of the reality television show ''[[Australia's Next Top Model]]'', and the winner of the first 4 cycles became the face of Perdis's cosmetic, as part of their prizes. Australian [[Melissa George]] campaigned as the face of the Napoleon ''DeVine Goddess'' line of cosmetics in 2007.{{Citation needed|date=February 2019}}


In 2008, he starred in his own reality television show ''[[Get Your Face On]]'', which followed him as he looked for a protégé to help the brand expand in the American market. ''Get Your Face On'' began airing in August 2008 on [[TLC (TV network)|TLC]].<ref name="Ref_c">{{Cite web|url=http://www.sassybella.com/2008/07/napoleon-perdis-looks-for-a-protege-and-launches-a-diffusion-make-up-line-for-target-2/|title=Napoleon Perdis wants a protege and launches a make-up line for Target|last=Lee|first=Helen|date=15 July 2008|website=Sassybella.com|access-date=11 February 2019}}</ref>
Mr Perdis, a high-profile make-up artist, opened his first store in Sydney's Paddington in 1995, and at the time of its collapse he still owned the business, along with his wife and brother.


==Biography==
== Personal life ==
Perdis was born in Sydney to John and Liana Perdis.<ref name=":1" /><ref>{{Cite web|url=http://www.dailylife.com.au/dl-beauty/makeup/how-napoleon-conquered-the-cosmetics-industry-20131024-2w31u.html|title=How Napoleon conquered the cosmetics industry|last=Idato|first=Michael|date=27 October 2013|website=Daily Life|archive-url=https://web.archive.org/web/20190210143429/http://www.dailylife.com.au/dl-beauty/makeup/how-napoleon-conquered-the-cosmetics-industry-20131024-2w31u.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> His parents were [[Greeks|Greek]] immigrants who arrived in Australia in the 1950s.<ref>{{Cite web|url=https://www.smh.com.au/lifestyle/beauty/perdis-builds-on-his-foundation-20120215-1t6b8.html|title=Perdis builds on his foundation|last=Safe|first=Georgina|date=15 February 2012|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190210164352/https://www.smh.com.au/lifestyle/beauty/perdis-builds-on-his-foundation-20120215-1t6b8.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> Perdis went to school at [[Arthur Phillip High School]] and later at the [[Redeemer Baptist School]].{{citation needed|date=June 2019}} He completed a Bachelor of Arts at [[Macquarie University]], where he met his wife Soula-Marie.{{Citation needed|date=February 2019}} They married in 1991 and have four daughters, which include triplets.<ref name=":0" /> He worked as a [[barrister]]'s assistant while his wife was completing her actuary studies.{{Citation needed|date=February 2019}}
[[File:Napoleon Perdis Westfield Sydney.jpg|thumb|300px|A Napoleon Perdis Concept Store in downtown Sydney]]
Napoleon's parents were [[Greeks|Greek]] immigrants, who settled in [[Greater Western Sydney|Sydney's western suburbs]]. Napoleon went to school at [[Arthur Phillip High School]] and later at the [[Redeemer Baptist School]]. He completed a [[Bachelor of Arts]] at [[Macquarie University]], where he met his wife Soula-Marie. They married in 1991 and have four daughters, which include triplets. He worked as a [[barrister]]'s assistant while his wife was completing her actuary studies. He worked as a make-up artist for brides on weekends and in 1992 opened his own make-up studio in a small shop in [[Ultimo, New South Wales]]. In 1993, he won a make-up competition at a beauty expo with a look that was inspired by [[Cher]]. He won a trip to Los Angeles, where he met Cher's make-up artist and agreed to become the Australian distributor for his 'Taut' make-up products. Napoleon sold the make-up to brides through his Ultimo studio and hair salons. He sold the business when he launched his own make-up products under the successive names, ''The Look'', then ''The Look by Napoleon'', followed with ''Napoleon'' and finally to its current '''Napoleon Perdis''' name from 1994.

==Popular culture==
In 2007, Napoleon Perdis appeared as a special guest on a few episodes of the reality television show ''[[Australia's Next Top Model, Cycle 3|Australia's Next Top Model]]''. Australian [[Melissa George]] campaigned as the face of the Napoleon ''DeVine Goddess'' line of cosmetics in 2007.


In 2015, Perdis and his family moved from Los Angeles to live in [[Athens]], Greece.<ref>{{Cite news|url=https://www.perthnow.com.au/lifestyle/fashion/napolean-perdis-paves-way-for-next-generation-to-step-up-ng-b88857283z|title=Make-up mogul brings daughter into fold|date=5 June 2018|website=PerthNow|archive-url=https://web.archive.org/web/20190211042411/https://www.perthnow.com.au/lifestyle/fashion/napolean-perdis-paves-way-for-next-generation-to-step-up-ng-b88857283z|archive-date=2019-02-11|url-status=live|access-date=11 February 2019|quote=Napoleon, you relocated your family from LA to Athens three years ago…}}</ref><ref>{{Cite web|url=https://www.smh.com.au/business/companies/sick-of-being-milked-for-money-how-napoleon-lost-his-beauty-empire-20190131-p50usk.html|title='Sick of being milked for money': How Napoleon lost his beauty empire|last=Hornery|first=Andrew|date=31 January 2019|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190203225205/https://www.smh.com.au/business/companies/sick-of-being-milked-for-money-how-napoleon-lost-his-beauty-empire-20190131-p50usk.html|archive-date=2019-02-03|url-status=live|access-date=10 February 2019}}</ref> As of 2013, he also had homes in Los Angeles and Sydney.<ref name=":1">{{Cite web|url=https://www.smh.com.au/lifestyle/inside-the-eccentric-home-of-napoleon-perdis-20131021-2vwiv.html|title=Inside the eccentric home of Napoleon Perdis|last=Horton|first=Shelly|date=23 October 2013|website=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20190210133448/https://www.smh.com.au/lifestyle/inside-the-eccentric-home-of-napoleon-perdis-20131021-2vwiv.html|archive-date=2019-02-10|url-status=live|access-date=10 February 2019}}</ref> Perdis is a collector of [[owl]]s and books.<ref name=":1" /> He has had [[lap band surgery]] to lose weight.<ref>{{Cite web|url=https://www.heraldsun.com.au/entertainment/confidential/napoleon-perdis-loses-65kg-after-lapband-surgery/news-story/f9e476814b2933fd3069c509c58596d8|title=How losing 65kg helped my sex life|last=Koha|first=Nui Te|date=8 March 2015|website=Herald Sun|access-date=10 February 2019}}</ref><ref>{{Cite web|url=https://www.afr.com/business/health/the-implant-files-napoleon-perdis-cleans-up-after-lap-band-gift-20181126-h18d65|title=The Implant Files: Napoleon Perdis cleans up after lap band gift|last=Margo|first=Jill|date=26 November 2018|website=Australian Financial Review|archive-url=https://web.archive.org/web/20181126152430/https://www.afr.com/business/health/the-implant-files-napoleon-perdis-cleans-up-after-lap-band-gift-20181126-h18d65|archive-date=2018-11-26|url-status=live|access-date=10 February 2019}}</ref>
In 2008, he starred in his own reality television show ''[[Get Your Face On]]'', which followed him as he looked for a protégé to help the brand expand in the American market. He also launched an exclusive 85-piece diffusion make up line through American Target called NP Set. ''Get Your Face On'' went to air on cable's TLC channel.<ref name="Ref_c">[http://www.sassybella.com/index.php/2008/07/15/napoleon-perdis-looks-for-a-protege-and-launches-a-diffusion-make-up-line-for-target-2/ Napoleon Perdis wants a protege and launches a make-up line for Target<!-- Bot generated title -->]</ref>


==References==
==References==
Line 62: Line 58:


==External links==
==External links==
{{Commons category}}
{{Sister project links |wikt=no |commons=Napoleon Perdis |b=no |n=no |q=no |s=no |v=no |species=no |display=Napoleon Perdis}}
*{{official website|http://www.napoleonperdis.com}}
*{{official website|http://www.napoleonperdis.com}}
* [http://www.ry.com.au/ontrend/napoleon-perdis/ Napoleon Perdis Life]


{{DEFAULTSORT:Perdis, Napoleon}}
{{DEFAULTSORT:Perdis, Napoleon}}
Line 72: Line 67:
[[Category:1970 births]]
[[Category:1970 births]]
[[Category:American cosmetics businesspeople]]
[[Category:American cosmetics businesspeople]]
[[Category:Australian make-up artists]]

Latest revision as of 06:17, 22 October 2024

Napoleon Perdis
Born (1970-03-19) 19 March 1970 (age 54)
Sydney
Occupation(s)Make-up artist, businessman
Notable workNapoleon Perdis cosmetics line

Napoleon Perdis (born 19 March 1970) is an Australian make-up artist and businessman. Perdis launched a small makeup studio in the Sydney suburb of Leichhardt in 1992. He created a line of cosmetic products which he sold through his own store in the Sydney suburb of Paddington in 1995 and later through major department stores.[1] By 2011, the brand operated 65 stores across Australia and New Zealand and sold its cosmetics from 4,500 locations. His business expanded to the United States with a number of stores; his products are also stocked by Ulta beauty product stores and independent retailers throughout the country.[citation needed]

Perdis set up The Napoleon Perdis Makeup Academy in 1993 which provides makeup education by professional trainers for people who want to pursue a career in makeup.[citation needed] Perdis' business partners are his younger brother Emanuel Perdis and his wife Soula-Marie, with both of whom he co-founded his cosmetics company.[2]

Career

[edit]
A Napoleon Perdis Concept Store in downtown Sydney

Perdis started his career as a make-up artist doing bridal make-up.[3] In 1992, he opened his own make-up studio in a small shop in Leichhardt, New South Wales.[4] In 1993, he won a make-up competition at a beauty expo with a look that was inspired by Cher. He won a trip to Los Angeles, where he met Cher's make-up artist and agreed to become the Australian distributor for his 'Taut' make-up products. Perdis sold the make-up to brides through his Ultimo studio and hair salons. He sold the business when he launched his own make-up products under the successive names, The Look, then The Look by Napoleon, followed with Napoleon and finally to its current Napoleon Perdis name from 1994.[citation needed]

Perdis opened the first Napoleon Perdis store in Paddington in 1995 with the help of a $30,000 loan from his father.[3][5] His wife Soula-Mari was the company's chief financial officer and his brother Emanuel is the managing director.[5]

Perdis made his debut on BRW's Young Rich List in 2004, with a net worth of $20 million.[6]

In 2006, the Napoleon Perdis business expanded to the United States.[5] Their flagship store was located in Beverly Hills, California.[7] To reduce costs, a distribution centre was set up in Los Angeles to distribute products instead of relying on middlemen.[8] Napoleon Perdis products was stocked in stores including Bergdorf Goodman, Neiman Marcus, Nordstrom and Dillard's, along with Target stores which carried the NP Set diffusion range.[7] In 2015, the company pulled out completely from the country. Perdis said "The retail scene there is being driven by equity groups rather than great creative retailers who once made American department stores such fantastic places. Just doing business there, on that huge scale, was costing us millions of dollars a year, it just wasn't profitable for us."[7]

In 2008, Napoleon Perdis launched a budget-conscious diffusion line, NP Set, which was sold in Target stores in Australia and the United States.[9]

In 2012, Perdis opened a Napoleon Perdis Life.Style concept store in a former post office in Woollahra, New South Wales. The store sold home furnishings, furniture, art, jewellery and other items that reflected Perdis' tastes.[10] A second store was opened in the Como Centre in South Yarra, Victoria the following year.[11]

Following the expiration of the company's five-year exclusive contract with David Jones in 2013, Perdis began stocking his products at rival department store Myer.[12] In 2015, Perdis signed a deal with Dubai-based Luxuria Trading to distribute his products in the Middle East.[7] In 2017, Perdis installed his then-17-year-old daughter, Lianna, as creative director of diffusion line Total Bae.[5] In August 2018, Napoleon Perdis entered into an exclusive supply deal with the Priceline chain.[13] The company also withdrew from David Jones due to the Priceline partnership.

In late January 2019, Napoleon Perdis went into voluntary administration.[14] The company has 56 stores across Australia at the time, 28 of which was closed by administrators Worrells Solvency & Forensic Accountants in February 2019 as part of a right-sizing process.[13] In April 2019, it was announced that KUBA investments would purchase Napoleon Perdis and restructure the business. [15] In June 2019, Napoleon Perdis severed ties with Napoleon Perdis Cosmetics.[16][17]

Napoleon Perdis kiosk in Westfield Booragoon

As of 2024, Napoleon Perdis remains in business and is actively trading, with 25 stores and 250 independent stockists across Australia, including in-store and mobile makeup services.[18] Its products are also available through multiple online retailers[19] for sale in China.

[edit]

In 2005 to 2008, Perdis appeared as a special guest on a few episodes of the reality television show Australia's Next Top Model, and the winner of the first 4 cycles became the face of Perdis's cosmetic, as part of their prizes. Australian Melissa George campaigned as the face of the Napoleon DeVine Goddess line of cosmetics in 2007.[citation needed]

In 2008, he starred in his own reality television show Get Your Face On, which followed him as he looked for a protégé to help the brand expand in the American market. Get Your Face On began airing in August 2008 on TLC.[20]

Personal life

[edit]

Perdis was born in Sydney to John and Liana Perdis.[21][22] His parents were Greek immigrants who arrived in Australia in the 1950s.[23] Perdis went to school at Arthur Phillip High School and later at the Redeemer Baptist School.[citation needed] He completed a Bachelor of Arts at Macquarie University, where he met his wife Soula-Marie.[citation needed] They married in 1991 and have four daughters, which include triplets.[3] He worked as a barrister's assistant while his wife was completing her actuary studies.[citation needed]

In 2015, Perdis and his family moved from Los Angeles to live in Athens, Greece.[24][25] As of 2013, he also had homes in Los Angeles and Sydney.[21] Perdis is a collector of owls and books.[21] He has had lap band surgery to lose weight.[26][27]

References

[edit]
  1. ^ "Napoleon Perdis | Official Site | Makeup, Skincare & Beauty Tools".
  2. ^ "Napoleon Perdis". 6 February 2013.
  3. ^ a b c Koziol, Michael (16 December 2014). "Two of us: Napoleon and Soula-Marie Perdis". The Sydney Morning Herald. Archived from the original on 15 March 2018. Retrieved 10 February 2019.
  4. ^ Waterhouse, Kate (29 March 2014). "Date with Kate: Napoleon Perdis". The Sydney Morning Herald. Archived from the original on 11 February 2019. Retrieved 11 February 2019.
  5. ^ a b c d Sams, Lauren (1 February 2019). "Napoleon Perdis: what went wrong?". Australian Financial Review. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  6. ^ "Young entrepreneurs not afraid of risk". The Sydney Morning Herald. 18 September 2004. Retrieved 10 February 2019.
  7. ^ a b c d Hornery, Andrew (28 May 2015). "Private Sydney: Napoleon Perdis quits America to focus on Australia". The Sydney Morning Herald. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  8. ^ Lee, Julian (18 March 2009). "Napoleon knocks back offers to go it alone". The Sydney Morning Herald. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  9. ^ Hughes, Natasha (16 October 2008). "Napoleon Perdis finds his Target". The Sydney Morning Herald. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  10. ^ Bishop, Jen (6 December 2012). "Napoleon Perdis on the first 6 months of his Woollahra concept store Life.Style". The Interiors Addict. Archived from the original on 11 February 2019. Retrieved 11 February 2019.
  11. ^ Gower, Camille (25 April 2013). "Napoleon Perdis: Life.Style Store". Couturing.com. Archived from the original on 11 February 2019. Retrieved 11 February 2019.
  12. ^ "Napoleon planning Myer campaign". The Australian. 11 February 2013. Retrieved 11 February 2019.
  13. ^ a b Hatch, Patrick (4 February 2019). "28 Napoleon Perdis stores shuttered as chain put up for sale". The Sydney Morning Herald. Archived from the original on 5 February 2019. Retrieved 10 February 2019.
  14. ^ Cummins, Carolyn; Hatch, Patrick; Hornery, Andrew (31 January 2019). "Make-up empire Napoleon Perdis collapses with hundreds of jobs at risk". The Sydney Morning Herald. Archived from the original on 4 February 2019. Retrieved 10 February 2019.
  15. ^ "Napoleon Perdis to be restructured under $1.6 million deal". SmartCompany. 9 April 2019. Retrieved 19 September 2021.
  16. ^ "Napoleon Perdis severs ties with Napoleon Perdis Cosmetics". Australian Financial Review. 17 June 2019. Retrieved 19 September 2021.
  17. ^ "Make-up king Perdis dethroned after company sold". The West Australian. 28 March 2019. Retrieved 19 September 2021.
  18. ^ "Store Locator & Stockists". Napoleon Perdis Cosmetics. Retrieved 17 September 2024.
  19. ^ "Buy Napoleon Perdis Stockist - Napoleon Perdis". Adore Beauty. Retrieved 17 September 2024.
  20. ^ Lee, Helen (15 July 2008). "Napoleon Perdis wants a protege and launches a make-up line for Target". Sassybella.com. Retrieved 11 February 2019.
  21. ^ a b c Horton, Shelly (23 October 2013). "Inside the eccentric home of Napoleon Perdis". The Sydney Morning Herald. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  22. ^ Idato, Michael (27 October 2013). "How Napoleon conquered the cosmetics industry". Daily Life. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  23. ^ Safe, Georgina (15 February 2012). "Perdis builds on his foundation". The Sydney Morning Herald. Archived from the original on 10 February 2019. Retrieved 10 February 2019.
  24. ^ "Make-up mogul brings daughter into fold". PerthNow. 5 June 2018. Archived from the original on 11 February 2019. Retrieved 11 February 2019. Napoleon, you relocated your family from LA to Athens three years ago…
  25. ^ Hornery, Andrew (31 January 2019). "'Sick of being milked for money': How Napoleon lost his beauty empire". The Sydney Morning Herald. Archived from the original on 3 February 2019. Retrieved 10 February 2019.
  26. ^ Koha, Nui Te (8 March 2015). "How losing 65kg helped my sex life". Herald Sun. Retrieved 10 February 2019.
  27. ^ Margo, Jill (26 November 2018). "The Implant Files: Napoleon Perdis cleans up after lap band gift". Australian Financial Review. Archived from the original on 26 November 2018. Retrieved 10 February 2019.
[edit]