Business networking: Difference between revisions
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| ⚫ | '''Business networking''' is the practice of building relationships with individuals and businesses for professional purposes.<ref name=":13">{{Cite journal |last=Öberg |first=Christina |date=April 2019 |title=The role of business networks for innovation |url=https://linkinghub.elsevier.com/retrieve/pii/S2444569X18300076 |journal=Journal of Innovation & Knowledge |language=en |volume=4 |issue=2 |pages=124–128 |doi=10.1016/j.jik.2017.10.001 |hdl-access=free |hdl=10419/260897}}</ref> It involves the strategic exchange of information and resources to create connections that can be mutually beneficial.<ref name=":02">{{Cite journal |last1=Håkansson |first1=Håkan |last2=Ford |first2=David |date=February 2002 |title=How should companies interact in business networks? |url=https://linkinghub.elsevier.com/retrieve/pii/S014829630000148X |journal=Journal of Business Research |language=en |volume=55 |issue=2 |pages=133–139 |doi=10.1016/S0148-2963(00)00148-X}}</ref> Business networking can be conducted in person, online, or through a combination of both. Through repeated interactions, companies create deeper connections. This encourages knowledge exchange, mutual adaptation, and a commitment of resources, which can be both financial and social, to one another.<ref name=":13" /> |
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Business networking helps individuals achieve effective networking which can result in career advancement, building mutually beneficial relationships and knowledge sharing. There are two main approaches of networking: in-person events like conferences and online platforms like [[LinkedIn]]. To maximize the value of these interactions, there are some strategies for effective business networking, from setting clear goals beforehand to following up with connections after the event. While there are many benefits to successful connections, there are still some challenges to consider and be aware of when expanding as an organization. |
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| ⚫ | '''Business networking''' is the practice of building relationships with individuals and businesses for professional purposes.<ref name=": |
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== Goal of Business Networking == |
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== Overview == |
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Business networking offers a variety of advantages for professionals at all stages of their careers. Some goals individuals can achieve through effective networking include: career advancement opportunities, gain access to valuable knowledge and expertise, and build mutually beneficial relationships.<ref name=":2">{{Cite journal |last1=Hoang |first1=Ha |last2=Antoncic |first2=Bostjan |date=1 November 2001 |title=Network-based research in entrepreneurship |url=https://linkinghub.elsevier.com/retrieve/pii/S0883902602000812 |journal=Journal of Business Venturing |language=en |volume=18 |issue=2 |pages=165–187 |doi=10.1016/S0883-9026(02)00081-2}}</ref> |
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There are many ways to network, whether the traditional way of making connections through a group or club or non-traditional through hobbies or unrelated events. They all serve the same purpose of making close and valuable connections that allow for an equal exchange of knowledge or advice.<ref>{{Citation|title=Potter, Rupert Barnadiston, (23 Oct. 1899–19 Aug. 1970), President (late Chairman), Simon Engineering Ltd|date=2007-12-01|url=http://dx.doi.org/10.1093/ww/9780199540884.013.u58005|work=Who Was Who|publisher=Oxford University Press|doi=10.1093/ww/9780199540884.013.u58005 |access-date=2021-11-09}}</ref> Business networks are types of [[Social network|social networks]] which are developed to help executives connect with other managers and entrepreneurs to further each other's interests by forming mutually beneficial business relationships. By doing so, they can both each other's business interests by forming mutually beneficial business relationships. Business networking is a way of leveraging your business and personal connections to help you bring in new customers, vendors or to get great advice for running your business.<ref>{{cite web |url=https://www.entrepreneur.com/article/196758 |title=What Is Business Networking, Anyway? |last=Misner |first=Ivan|work=entrepreneur |date=2008-08-29 |access-date=2018-04-29 }}</ref> There are several prominent business networking organizations that create models of networking events. When followed, the models allow the business person to build new business relationships and generate business opportunities simultaneously. A [[professional network service]] is an implementation of [[information technology]] in support of business networking. Chambers of Commerce and other business-oriented groups may also organize networking activities. However, there are multiple networking groups, and there is no one-size-fits-all for every person or company. The models will vary based on their field of business and what they want their outcomes/goals to be. |
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Networks can be a powerful tool for identifying new job openings, particularly positions that are not advertised.<ref name=":3">{{Cite book |last=Pierson |first=Orville |title=Highly effective networking: meet the right people and get a great job |date=2009 |publisher=Career Press |isbn=978-1-60163-050-6 |location=Franklin Lakes, NJ}}</ref> Connections can provide valuable recommendations and introductions to hiring managers. Networking allows individuals to showcase their skills and experience to potential employers. By building relationships with potential clients and partners at networking events, one can significantly increase awareness of their brand or business. A strong network can act as a referral source, bringing in new business opportunities through trusted recommendations.<ref>{{Cite journal |last1=Stocking |first1=George W. |last2=Mueller |first2=Willard F. |date=April 1957 |title=Business Reciprocity and the Size of Firms |url=https://www.jstor.org/stable/2350827 |journal=The Journal of Business |language=en |volume=30 |issue=2 |pages=73 |doi=10.1086/294135 |jstor=2350827 |issn=0021-9398}}</ref> These connections can become a source of valuable knowledge and expertise. Through conversations and potential mentorship opportunities with experienced professionals, valuable insights can be gained into industry trends and best practices.<ref name=":13" /> Business networking fosters the development of mutually beneficial relationships. By connecting with like-minded professionals, organizations can build long-term, trusted bonds that offer support, advice, and collaboration opportunities.<ref name=":3" /> |
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It is important to note; networking works mainly in favor of small businesses. The owners have to dabble with a variety of job functions in a small set-up. When they meet up with like-minded people, they learn from their experiences and guidance on essential. They can even find partners and angel investors through a networking group of experienced business owners. A plethora of networking events takes place in every country where entrepreneurs can meet, expand their affiliations, educate themselves and feel empowered. Adopting smart tactics can go a long way in securing partnerships, friendships and acquaintances.<ref>{{Cite web|url=https://www.forbes.com/sites/theyec/2018/09/04/creative-networking-tips-for-small-businesses/#4f56c1506b88|title=Creative Networking Tips For Small Businesses|website=[[Forbes]] }}</ref> Collaboration is also a huge part of networking. According to Sorenson, Ritch L., et al. it can create stronger relationships, better conflict management and build better connections.<ref>{{Cite journal|last1=Sorenson|first1=Ritch L.|last2=Folker|first2=Cathleen A.|last3=Brigham|first3=Keith H.|date=July 2008|title=The Collaborative Network Orientation: Achieving Business Success through Collaborative Relationships|url=http://dx.doi.org/10.1111/j.1540-6520.2008.00245.x|journal=Entrepreneurship Theory and Practice|volume=32|issue=4|pages=615–634|doi=10.1111/j.1540-6520.2008.00245.x|s2cid=155055215 |issn=1042-2587}}</ref> Networking works best when supported by good conflict resolution and collaboration when trying to solve a problem. |
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== Types of Business Networking == |
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== History == |
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Business networking can be broadly categorized into two main approaches: in-person networking and online networking.<ref name=":5">{{Cite journal |last1=Indrupati |first1=Joel |last2=Henari |first2=Tara |date=2012-01-01 |title=Entrepreneurial success, using online social networking: evaluation |url=https://doi.org/10.1108/17537981211225853 |journal=Education, Business and Society: Contemporary Middle Eastern Issues |volume=5 |issue=1 |pages=47–62 |doi=10.1108/17537981211225853 |issn=1753-7983}}</ref> In-person networking allows organizations and entrepreneurs to connect with professionals face-to-face. Industry conferences and trade shows are a resource to meet potential clients, partners, and colleagues while also learning about current trends. |
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Before online business networking, face-to-face networking was the only option for business people. This was achieved through a number of techniques such as [[Trade fair|trade show]] marketing and loyalty programs. Though these techniques have been proven to still be an effective source of making connections and growing a business, many companies now focus more on online marketing due to the ability to track every detail of a campaign and justify the expenditure involved in setting up one of these campaigns.<ref>Peter Symonds [http://www.displaywizard.co.uk/display-hub/why-offline-marketing-still-works Why Offline Marketing Still Works in a Digital World] {{Webarchive|url=https://web.archive.org/web/20140913081157/http://www.displaywizard.co.uk/display-hub/why-offline-marketing-still-works/ |date=13 September 2014 }}, ''The Display Hub by Display Wizard'', 28 July 2014</ref> |
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Online networking provides another resource to connect with professionals virtually. Platforms like LinkedIn are designed specifically for professional networking, allowing individuals to build their network, share their expertise, and participate in industry discussions.<ref name=":6">{{Cite journal |last1=Dwivedi |first1=Yogesh K. |last2=Ismagilova |first2=Elvira |last3=Rana |first3=Nripendra P. |last4=Raman |first4=Ramakrishnan |date=2023-06-01 |title=Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review |journal=Information Systems Frontiers |language=en |volume=25 |issue=3 |pages=971–993 |doi=10.1007/s10796-021-10106-y |issn=1572-9419|doi-access=free }}</ref> Online forums and communities focused on specific industries can be a valuable resource for connecting with like-minded individuals and asking questions about the industry. Industry-specific discussion boards offer another avenue for online networking, where individuals can showcase their knowledge, learn from others, and potentially find new collaborators or clients.<ref name=":6" /> |
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In the second half of the twentieth century, networking was promoted to help business people to build their [[social capital]]. In the US, workplace equity advocates encouraged business networking by members of marginalized groups (e.g., women, [[African-Americans]], etc.) to identify and address the challenges barring them from [[profession]]al success. Mainstream business literature subsequently adopted the terms and concepts, promoted them as pathways to success for all career climbers. |
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== Strategies for Effective Business Networking == |
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== Ethics == |
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Successful business networking relies on a well-defined strategy implemented before, during, and after networking events. By planning a proactive approach, professionals can maximize the value gained from these interactions and connect to a network that promotes career growth and business development.<ref name=":02" /> It is beneficial for organizations to establish clear goals for their interactions and to tailor the approach according to each connection one is trying to form. Researching event attendees beforehand, if possible, is beneficial.<ref name=":72">{{Cite journal |last=Terziovski |first=Milé |date=2003-01-01 |title=The relationship between networking practices and business excellence: a study of small to medium enterprises (SMEs) |url=https://doi.org/10.1108/13683040310478011 |journal=Measuring Business Excellence |volume=7 |issue=2 |pages=78–92 |doi=10.1108/13683040310478011 |issn=1368-3047}}</ref> Identifying individuals whose work aligns with interests or professional goals allows for unique conversation starters. This demonstrates genuine interest in connecting and establishing rapport which can in turn increase an organizations or individuals reputation.<ref name=":13" /> Once the initial connection is made, following up after a networking event with a professional email that shows gratitude for the interaction and knowledge gained can continue the conversation and can begin the foundation for a strong business network connection.<ref name=":3" /> |
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| ⚫ | Networking can be an effective way for job-seekers to gain a competitive edge over others in the job-market. The skilled networker cultivates personal relationships with prospective employers and selection panelists, in the hope that these personal affections will influence future hiring decisions. This form of networking has raised ethical concerns. The objection is that it constitutes an attempt to corrupt formal selection processes. The networker is accused of seeking non-meritocratic advantage over other candidates; advantage that is based on personal fondness rather than on any objective appraisal of which candidate is most qualified for the position.<ref>{{cite news |last=Dobos |first=Ned |date=2013-10-01 |title=Just What are you Trying to Pull? |url=http://www.canberratimes.com.au/national/public-service/just-what-are-you-trying-to-pull-20130928-2ul2m.html |url-status=dead |archive-url=https://web.archive.org/web/20171009201017/http://www.canberratimes.com.au/national/public-service/just-what-are-you-trying-to-pull-20130928-2ul2m.html |archive-date=9 October 2017 |work=[[The Canberra Times]]}}</ref><ref>{{Cite journal |last=Dobos |first=Ned |date=2017-09-01 |title=Networking, Corruption, and Subversion |url=https://doi.org/10.1007/s10551-015-2853-4 |journal=Journal of Business Ethics |language=en |volume=144 |issue=3 |pages=467–478 |doi=10.1007/s10551-015-2853-4 |issn=1573-0697}}</ref> |
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== Benefits of Successful Business Networking == |
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There are some risks that must be considered when using and publishing on social media, because companies can be held liable for the content posted by their employees on blogs or social networks. According to Olswang it is necessary to prepare a clear privacy policy while also remaining compliant to protecting company data and adhering to the social media platform's privacy policy.<ref>{{Citation|title=Evolution and Impact of Advanced Technologies on Humankind and Business|date=2017-09-29|url=http://dx.doi.org/10.1002/9781119449911.ch1|work=Ethics in Social Networking and Business 2|pages=1–55|place=Hoboken, NJ, USA|publisher=John Wiley & Sons, Inc.|doi=10.1002/9781119449911.ch1 |isbn=9781119449911 |access-date=2021-11-09}}</ref> This ensures the networker can still build their connections and not risk damaging the relationships they've built. |
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One of the most significant advantages is the potential for increased career opportunities. A strong network can provide opportunities such as unadvertised job openings through connections who might be aware of potential fits within their companies.<ref name=":2" /> These connections can also provide valuable recommendations and introductions to hiring managers or other individuals who are interested in forming business connections. Additionally, networking events and online platforms offer opportunities to show ones skills or an organizations capabilities and knowledge to a wider audience of potential employers, increasing overall visibility in the job market and business community.<ref name=":3" /> |
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Beyond career advancement, business networking builds brand awareness. By building strong relationships with potential clients and partners at networking events and through online interactions, organizations can significantly increase awareness of their brand or business.<ref name=":13" /> These connections can then develop into paying customers or business connections that can help expand an organization. A strong network acts as a referral source, bringing in new business opportunities through trusted recommendations from your network members. |
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== Networked business == |
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Many businesses utilize networking as a key element in their marketing plan. It helps to develop a strong feeling of trust between those involved and plays a big part in raising the profile of a company. [[Distribution (business)|Suppliers]] and businesses can be seen as networked businesses, and will tend to source the business and their suppliers through their existing relationships. As well as with the companies they work closely with. Networked businesses tend to be open, random, and supportive, whereas those relying on [[Social stratification|hierarchical]], traditional managed approaches are closed, selective, and controlling. These phrases were first used by Thomas Power, businessman and chairman of Ecademy, an online business network, in 2009.<ref>Thomas Power [https://www.sunzu.com/articles/closed-selective-controlling-meets-open-random-supportive-130926/ Closed Selective Controlling meets Open Random Supportive] {{Webarchive|url=https://web.archive.org/web/20190506165158/https://www.sunzu.com/articles/closed-selective-controlling-meets-open-random-supportive-130926/ |date=6 May 2019 }}, ''Sunzu The Art Of Business'', 30 June 2009</ref> |
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The larger the network an organization or individual has, the more access to knowledge and experience they have.<ref name=":72"/> This type of access proves to be valuable when attempting to expand the business into unknown territory or beginning your business career. Learning from those who have been in a certain industry for a long time can improve chances of recognition from other brands and businesses who would want to form connections and builds reputation for the organization or individual.<ref name=":13" /> |
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Additionally, social media has made a positive impact on networking as it also has allowed for more openness and inclusivity. To be successful with social media, it is vital to consider and plan an approach that can be maintainable and reliable.<ref name=":0">{{Cite web|last=Misner|first=Ivan|title=The 5 Types of Business Networking Organizations - #NetworkingLikeaPro excerpt #EntrepreneurBooks -|url=https://www.entrepreneur.com/article/302630|access-date=2021-11-16|website=Entrepreneur|date=November 1, 2017 |language=en}}</ref> The best method is to put time aside weekly and make a plan for a few days a week and block off time to improve a social media approach.<ref name=":0" /> |
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== Challenges of Business Networking == |
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Business networking fosters professional connections and promotes collaboration within various industries. In the realm of events and trade shows, businesses often seek the expertise of professionals, including exhibition booth designers,<ref>{{Cite web|url=https://vasant.in/exhibition-stalls-design/|title= Exhibition Design & Setup|access-date=2024-01-16}}</ref> to enhance their presence and make a lasting impression. An exhibition booth designer creates visually appealing and strategically designed booths that showcase a company's products or services. These designers play a pivotal role in the success of trade show participation, helping businesses stand out in a competitive environment. Through effective networking, businesses can connect with skilled exhibition booth designers, explore innovative design concepts, and elevate their brand visibility in the dynamic landscape of industry events. |
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| ⚫ | Networking can be an effective way for job-seekers to gain a competitive edge over others in the job-market. The skilled networker cultivates personal relationships with prospective employers and selection panelists, in the hope that these personal affections will influence future hiring decisions. This form of networking has raised ethical concerns. The objection is that it constitutes an attempt to corrupt formal selection processes. The networker is accused of seeking non-meritocratic advantage over other candidates; advantage that is based on personal fondness rather than on any objective appraisal of which candidate is most qualified for the position.<ref>{{cite news |last=Dobos |first=Ned |date=2013-10-01 |title=Just What are you Trying to Pull? |url=http://www.canberratimes.com.au/national/public-service/just-what-are-you-trying-to-pull-20130928-2ul2m.html |url-status=dead |archive-url=https://web.archive.org/web/20171009201017/http://www.canberratimes.com.au/national/public-service/just-what-are-you-trying-to-pull-20130928-2ul2m.html |archive-date=9 October 2017 |work=[[The Canberra Times]]}}</ref><ref>{{Cite journal |last=Dobos |first=Ned |date=2017-09-01 |title=Networking, Corruption, and Subversion |url=https://doi.org/10.1007/s10551-015-2853-4 |journal=Journal of Business Ethics |language=en |volume=144 |issue=3 |pages=467–478 |doi=10.1007/s10551-015-2853-4 |issn=1573-0697}}</ref> |
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While social media offers a powerful platform for business networking, it still has its downsides. Social media interactions can sometimes feel superficial or inauthentic. Building genuine relationships takes time and effort, which can be difficult in the fast-paced online world.<ref name=":5" /> It can be difficult to maintain a balance of showcasing your expertise and oversharing personal or confidential information and this type of oversharing can cause damage to an organizations reputation.<ref name=":6" /> Social media can be overwhelming, since it is filled with a constant stream of content. This can make it difficult for an organization or an individual to stand out and put their name out online. Social media can also be cruel to new content or those who post controversial topics, as these can also damage an organizations reputation. It's important to be prepared to handle these situations professionally. |
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== See also == |
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==See also== |
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* [[Brown Skin Brunchin']] |
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*Entrepreneur Media, Inc. "[https://www.entrepreneur.com/starting-a-business/the-right-way-to-network-on-social-media/241959 The Right Way to Network on Social Media]." Entrepreneur. Entrepreneur, 19 February 2015. Web. 9 May 2018. |
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*Schweitzer, Sharon. "[https://www.huffpost.com/entry/the-importance-and-value-of-business-networking_b_5983209ae4b03d0624b0ac65 The Importance and Value of Business Networking]." The Huffington Post. TheHuffingtonPost.com, 3 August 2017. Web. 9 May 2018. |
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*Rizk, Elias. "[https://info.myebcard.com/blog/how-to-improve-your-sales-performance-at-networking-events How to improve your sales performance at networking events?] {{Webarchive|url=https://web.archive.org/web/20191209191227/https://info.myebcard.com/blog/how-to-improve-your-sales-performance-at-networking-events |date=9 December 2019 }}" ebCard, 12 November 2019 |
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==References== |
==References== |
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Latest revision as of 13:19, 22 October 2024
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Business networking is the practice of building relationships with individuals and businesses for professional purposes.[1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial.[2] Business networking can be conducted in person, online, or through a combination of both. Through repeated interactions, companies create deeper connections. This encourages knowledge exchange, mutual adaptation, and a commitment of resources, which can be both financial and social, to one another.[1]
Business networking helps individuals achieve effective networking which can result in career advancement, building mutually beneficial relationships and knowledge sharing. There are two main approaches of networking: in-person events like conferences and online platforms like LinkedIn. To maximize the value of these interactions, there are some strategies for effective business networking, from setting clear goals beforehand to following up with connections after the event. While there are many benefits to successful connections, there are still some challenges to consider and be aware of when expanding as an organization.
Goal of Business Networking
[edit]Business networking offers a variety of advantages for professionals at all stages of their careers. Some goals individuals can achieve through effective networking include: career advancement opportunities, gain access to valuable knowledge and expertise, and build mutually beneficial relationships.[3]
Networks can be a powerful tool for identifying new job openings, particularly positions that are not advertised.[4] Connections can provide valuable recommendations and introductions to hiring managers. Networking allows individuals to showcase their skills and experience to potential employers. By building relationships with potential clients and partners at networking events, one can significantly increase awareness of their brand or business. A strong network can act as a referral source, bringing in new business opportunities through trusted recommendations.[5] These connections can become a source of valuable knowledge and expertise. Through conversations and potential mentorship opportunities with experienced professionals, valuable insights can be gained into industry trends and best practices.[1] Business networking fosters the development of mutually beneficial relationships. By connecting with like-minded professionals, organizations can build long-term, trusted bonds that offer support, advice, and collaboration opportunities.[4]
Types of Business Networking
[edit]Business networking can be broadly categorized into two main approaches: in-person networking and online networking.[6] In-person networking allows organizations and entrepreneurs to connect with professionals face-to-face. Industry conferences and trade shows are a resource to meet potential clients, partners, and colleagues while also learning about current trends.
Online networking provides another resource to connect with professionals virtually. Platforms like LinkedIn are designed specifically for professional networking, allowing individuals to build their network, share their expertise, and participate in industry discussions.[7] Online forums and communities focused on specific industries can be a valuable resource for connecting with like-minded individuals and asking questions about the industry. Industry-specific discussion boards offer another avenue for online networking, where individuals can showcase their knowledge, learn from others, and potentially find new collaborators or clients.[7]
Strategies for Effective Business Networking
[edit]Successful business networking relies on a well-defined strategy implemented before, during, and after networking events. By planning a proactive approach, professionals can maximize the value gained from these interactions and connect to a network that promotes career growth and business development.[2] It is beneficial for organizations to establish clear goals for their interactions and to tailor the approach according to each connection one is trying to form. Researching event attendees beforehand, if possible, is beneficial.[8] Identifying individuals whose work aligns with interests or professional goals allows for unique conversation starters. This demonstrates genuine interest in connecting and establishing rapport which can in turn increase an organizations or individuals reputation.[1] Once the initial connection is made, following up after a networking event with a professional email that shows gratitude for the interaction and knowledge gained can continue the conversation and can begin the foundation for a strong business network connection.[4]
Benefits of Successful Business Networking
[edit]One of the most significant advantages is the potential for increased career opportunities. A strong network can provide opportunities such as unadvertised job openings through connections who might be aware of potential fits within their companies.[3] These connections can also provide valuable recommendations and introductions to hiring managers or other individuals who are interested in forming business connections. Additionally, networking events and online platforms offer opportunities to show ones skills or an organizations capabilities and knowledge to a wider audience of potential employers, increasing overall visibility in the job market and business community.[4]
Beyond career advancement, business networking builds brand awareness. By building strong relationships with potential clients and partners at networking events and through online interactions, organizations can significantly increase awareness of their brand or business.[1] These connections can then develop into paying customers or business connections that can help expand an organization. A strong network acts as a referral source, bringing in new business opportunities through trusted recommendations from your network members.
The larger the network an organization or individual has, the more access to knowledge and experience they have.[8] This type of access proves to be valuable when attempting to expand the business into unknown territory or beginning your business career. Learning from those who have been in a certain industry for a long time can improve chances of recognition from other brands and businesses who would want to form connections and builds reputation for the organization or individual.[1]
Challenges of Business Networking
[edit]Networking can be an effective way for job-seekers to gain a competitive edge over others in the job-market. The skilled networker cultivates personal relationships with prospective employers and selection panelists, in the hope that these personal affections will influence future hiring decisions. This form of networking has raised ethical concerns. The objection is that it constitutes an attempt to corrupt formal selection processes. The networker is accused of seeking non-meritocratic advantage over other candidates; advantage that is based on personal fondness rather than on any objective appraisal of which candidate is most qualified for the position.[9][10]
While social media offers a powerful platform for business networking, it still has its downsides. Social media interactions can sometimes feel superficial or inauthentic. Building genuine relationships takes time and effort, which can be difficult in the fast-paced online world.[6] It can be difficult to maintain a balance of showcasing your expertise and oversharing personal or confidential information and this type of oversharing can cause damage to an organizations reputation.[7] Social media can be overwhelming, since it is filled with a constant stream of content. This can make it difficult for an organization or an individual to stand out and put their name out online. Social media can also be cruel to new content or those who post controversial topics, as these can also damage an organizations reputation. It's important to be prepared to handle these situations professionally.
See also
[edit]References
[edit]- ^ a b c d e f Öberg, Christina (April 2019). "The role of business networks for innovation". Journal of Innovation & Knowledge. 4 (2): 124–128. doi:10.1016/j.jik.2017.10.001. hdl:10419/260897.
- ^ a b Håkansson, Håkan; Ford, David (February 2002). "How should companies interact in business networks?". Journal of Business Research. 55 (2): 133–139. doi:10.1016/S0148-2963(00)00148-X.
- ^ a b Hoang, Ha; Antoncic, Bostjan (1 November 2001). "Network-based research in entrepreneurship". Journal of Business Venturing. 18 (2): 165–187. doi:10.1016/S0883-9026(02)00081-2.
- ^ a b c d Pierson, Orville (2009). Highly effective networking: meet the right people and get a great job. Franklin Lakes, NJ: Career Press. ISBN 978-1-60163-050-6.
- ^ Stocking, George W.; Mueller, Willard F. (April 1957). "Business Reciprocity and the Size of Firms". The Journal of Business. 30 (2): 73. doi:10.1086/294135. ISSN 0021-9398. JSTOR 2350827.
- ^ a b Indrupati, Joel; Henari, Tara (1 January 2012). "Entrepreneurial success, using online social networking: evaluation". Education, Business and Society: Contemporary Middle Eastern Issues. 5 (1): 47–62. doi:10.1108/17537981211225853. ISSN 1753-7983.
- ^ a b c Dwivedi, Yogesh K.; Ismagilova, Elvira; Rana, Nripendra P.; Raman, Ramakrishnan (1 June 2023). "Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review". Information Systems Frontiers. 25 (3): 971–993. doi:10.1007/s10796-021-10106-y. ISSN 1572-9419.
- ^ a b Terziovski, Milé (1 January 2003). "The relationship between networking practices and business excellence: a study of small to medium enterprises (SMEs)". Measuring Business Excellence. 7 (2): 78–92. doi:10.1108/13683040310478011. ISSN 1368-3047.
- ^ Dobos, Ned (1 October 2013). "Just What are you Trying to Pull?". The Canberra Times. Archived from the original on 9 October 2017.
- ^ Dobos, Ned (1 September 2017). "Networking, Corruption, and Subversion". Journal of Business Ethics. 144 (3): 467–478. doi:10.1007/s10551-015-2853-4. ISSN 1573-0697.
