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{{Short description|Bakery chain in the Philippines}}
{{Distinguish|Goldilocks and the Three Bears}} {{Short description|Bakery chain in the Philippines}}
{{Use mdy dates|date=November 2022}}
{{Use mdy dates|date=November 2022}}
{{Use Philippine English|date=November 2022}}
{{Use Philippine English|date=November 2022}}
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| type = [[Privately held company|Private]] (1966–2021)<br>[[Subsidiary]] (since 2021)
| type = [[Privately held company|Private]] (1966–2021)<br>[[Subsidiary]] (since 2021)
| genre =
| genre =
| foundation = {{start date and age|1966|5|15|mf=y}} in [[Makati]], [[Metro Manila]], [[Philippines]]
| foundation = {{start date and age|1966|5|15|mf=y}} in [[Makati]], [[Rizal (province)|Rizal]], [[Philippines]]
| founders = Milagros Leelin Yee<br>Clarita Leelin Go<br>Doris Wilson Leelin
| founders = Milagros Leelin Yee<br>Clarita Leelin Go<br>Doris Wilson Leelin
| hq_location = [[Shaw Boulevard]]
| hq_location = [[Shaw Boulevard]]
Line 23: Line 23:
| net_income =
| net_income =
| num_employees = 2000 <small>(2013<ref name=trailblazerceo>{{cite news|last1=Arcangel|first1=Xianne|title=CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs|url=http://www.gmanetwork.com/news/story/322171/news/pinoyabroad/cnn-cites-goldilocks-bakeshop-founders-among-world-s-trailblazer-female-ceos|accessdate=January 12, 2016|publisher=GMA News|date=August 15, 2013}}</ref>)</small>
| num_employees = 2000 <small>(2013<ref name=trailblazerceo>{{cite news|last1=Arcangel|first1=Xianne|title=CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs|url=http://www.gmanetwork.com/news/story/322171/news/pinoyabroad/cnn-cites-goldilocks-bakeshop-founders-among-world-s-trailblazer-female-ceos|accessdate=January 12, 2016|publisher=GMA News|date=August 15, 2013}}</ref>)</small>
| parent = [[SM Investments|SM Investments Corporation]] (74%)<ref>{{Cite news|url=https://www.rappler.com/business/sm-investments-corporation-to-acquire-majority-stake-goldilocks-bakeshop|title=SM Investments to acquire majority stake in Goldilocks|website=Rappler}}</ref>
| parent = [[SM Investments|SM Investments Corporation]] (74%)<ref name="smic">{{Cite news|url=https://www.rappler.com/business/sm-investments-corporation-to-acquire-majority-stake-goldilocks-bakeshop|title=SM Investments to acquire majority stake in Goldilocks|website=Rappler|date=August 4, 2021}}</ref>
| subsid =
| subsid =
| owner =
| owner =
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==History==
==History==
[[File:Goldilocks Bakeshop products.jpg|thumb|Food products for sale on display in a Goldilocks outlet]]
[[File:Goldilocks Bakeshop.jpg|thumb|A Goldilocks Bakeshop branch (2009)]]
⚫
On May 15, 1966, [[Chinese Filipino]] sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a {{convert|70|sqm|sqft|adj=on|sp=us}} space on the ground floor of a three-story building along [[Chino Roces Avenue|Pasong Tamo Street]] in [[Makati]] and started with only 10 employees.<ref name=mdwk>{{cite journal|last1=Escobar|first1=Allyson|title=Goldilocks: From family fairy tale to global phenomenon|journal=MDWK Magazine|date=January 28, 2015|page=2|url=http://asianjournal.com/aj-magazines/goldilocks-from-family-fairy-tale-to-global-phenomenon/|accessdate=January 12, 2016|archive-date=February 6, 2015|archive-url=https://web.archive.org/web/20150206121108/http://asianjournal.com/aj-magazines/goldilocks-from-family-fairy-tale-to-global-phenomenon/|url-status=dead}}</ref><ref name=pana>{{cite web|title=Goldilocks Bakeshop, Inc.|url=http://pana.com.ph/directories/goldilocks-bakeshop-inc/|accessdate=January 12, 2016|publisher=PANA.COM.PH}}</ref><ref>{{cite news|last1=Aspiras|first1=Reggie|title=The Goldilocks story–from childhood bakery to baking institution|url=http://lifestyle.inquirer.net/153263/the-goldilocks-story-from-childhood-bakery-to-baking-institution|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=March 6, 2014}}</ref>


⚫
In 1976, Goldilocks opened its first store in the [[United States]] in [[Los Angeles]]. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' stores across The Philippines.<ref name=mdwk/><ref>{{cite news|title=Franchising a fairtytale|url=https://news.google.com/newspapers?id=31M1AAAAIBAJ&sjid=ZiUMAAAAIBAJ&pg=3178%2C3061761|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=April 7, 2006}}</ref>
⚫
On May 15, 1966, [[Chinese Filipino]] sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a {{convert|70|sqm|sqft|abbr=on}} space on the ground floor of a three-story building along Pasong Tamo Street in [[Makati]] and started with only 10 employees.<ref name=mdwk>{{cite journal|last1=Escobar|first1=Allyson|title=Goldilocks: From family fairy tale to global phenomenon|journal=MDWK Magazine|date=January 28, 2015|page=2|url=http://asianjournal.com/aj-magazines/goldilocks-from-family-fairy-tale-to-global-phenomenon/|accessdate=January 12, 2016|archive-date=February 6, 2015|archive-url=https://web.archive.org/web/20150206121108/http://asianjournal.com/aj-magazines/goldilocks-from-family-fairy-tale-to-global-phenomenon/|url-status=dead}}</ref><ref name=pana>{{cite web|title=Goldilocks Bakeshop, Inc.|url=http://pana.com.ph/directories/goldilocks-bakeshop-inc/|accessdate=January 12, 2016|publisher=PANA.COM.PH}}</ref><ref>{{cite news|last1=Aspiras|first1=Reggie|title=The Goldilocks story–from childhood bakery to baking institution|url=http://lifestyle.inquirer.net/153263/the-goldilocks-story-from-childhood-bakery-to-baking-institution|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=March 6, 2014}}</ref>

⚫
In 1976, Goldilocks opened its first store in the [[United States]] in [[Los Angeles]]. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in [[Metro Manila]].<ref name=mdwk/><ref>{{cite news|title=Franchising a fairtytale|url=https://news.google.com/newspapers?id=31M1AAAAIBAJ&sjid=ZiUMAAAAIBAJ&pg=3178%2C3061761|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=April 7, 2006}}</ref>


Other stores were later set up in other parts of [[California]] such as [[San Francisco]], [[San Jose, California|San Jose]], and in [[Las Vegas]], [[Nevada]].<ref name=mdwk/>
Other stores were later set up in other parts of [[California]] such as [[San Francisco]], [[San Jose, California|San Jose]], and in [[Las Vegas]], [[Nevada]].<ref name=mdwk/>


Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for {{Philippine peso|2 billion}}.<ref>{{cite news|last1=Lacson|first1=Elizabeth|title=Pancake House to buy bakeshop, Spanish resto|url=https://news.google.com/newspapers?id=mVU1AAAAIBAJ&sjid=gCUMAAAAIBAJ&pg=794%2C12915077|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=July 30, 2007}}</ref><ref>{{cite news|last1=Cuevas-Miel|first1=Likha|title=Pancake House buys Le Coeur de France|url=https://news.google.com/newspapers?id=A05aAAAAIBAJ&sjid=DCgMAAAAIBAJ&pg=1214%2C4280445|accessdate=January 12, 2016|publisher=The Manila Times|date=February 12, 2008}}</ref>
Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for {{Philippine peso|2 billion}}.<ref>{{cite news|last1=Lacson|first1=Elizabeth|title=Pancake House to buy bakeshop, Spanish resto|url=https://news.google.com/newspapers?id=mVU1AAAAIBAJ&sjid=gCUMAAAAIBAJ&pg=794%2C12915077|accessdate=January 12, 2016|publisher=Philippine Daily Inquirer|date=July 30, 2007}}</ref><ref>{{cite news|last1=Cuevas-Miel|first1=Likha|title=Pancake House buys Le Coeur de France|url=https://news.google.com/newspapers?id=A05aAAAAIBAJ&sjid=DCgMAAAAIBAJ&pg=1214%2C4280445|accessdate=January 12, 2016|publisher=The Manila Times|date=February 12, 2008}}</ref>


In 2024, Goldilocks Bakeshop Inc. owned by [[SM Investments]] announced plans to launch 60 stores to end the year with 986 branches. “From a customer focus standpoint, we continue to be committed to their needs and wants by building 60 new Goldilocks stores, with the aim of creating more delightful celebrations with our signature cakes and food offerings,” Frederic C DyBuncio said.<ref>{{cite news |last1= Camus |first1=Miguel |title=Goldilocks nears 1,000th store mark|url= https://business.inquirer.net/446381/goldilocks-nears-1000th-store-mark|accessdate=February 22, 2024 |publisher=[[Philippine Daily Inquirer]] |date=February 21, 2024}}</ref>
In 2018, [[SM Investments]] acquired the 34% stake of Goldilocks Bakeshop, months after its full acquisition deal fell. It later made Goldilocks its subsidiary by acquiring the bakeshop chain's majority stake in 2021.<ref name="smic" /> In 2024, Goldilocks announced plans to launch 60 more stores to finish the year with 986 branches.<ref name="1k">{{cite news |last1= Camus |first1=Miguel |title=Goldilocks nears 1,000th store mark|url= https://business.inquirer.net/446381/goldilocks-nears-1000th-store-mark|accessdate=February 22, 2024 |publisher=[[Philippine Daily Inquirer]] |date=February 21, 2024}}</ref>


==Branch locations==
==Branch locations==
In 2019, <!---don't change figures without backing it with a new reference---> it was reported that there are at least 400 full-service stores in the Philippines, 6 in Thailand, 10 in California and 1 in Nevada, United States, and 2 in Canada.<ref name=mdwk/>
In 2019, <!---don't change figures without backing it with a new reference---> it was reported that there are at least 900 full-service stores in the Philippines,<ref name="1k" /> 6 in Thailand, 10 in California and 1 in Nevada, United States, and 2 in Canada.<ref name=mdwk/>


==Brand image==
==Brand image==
[[File:Goldilocks Bakeshop products.jpg|thumb|Food products for sale on display in a Goldilocks outlet]]
Goldilocks Bakeshop was named after Goldilocks, a character from the fairy tale [[Goldilocks and the Three Bears]] to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor.<ref name=trailblazerceo/><ref name=mdwk/><ref name=pana/>
Goldilocks Bakeshop was named after Goldilocks, a character from the fairy tale [[Goldilocks and the Three Bears]] to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor.<ref name=trailblazerceo/><ref name=mdwk/><ref name=pana/>


Latest revision as of 22:32, 23 October 2024

Not to be confused with Goldilocks and the Three Bears.

Goldilocks Bakeshop
Company typePrivate (1966–2021)
Subsidiary (since 2021)
FoundedMay 15, 1966; 58 years ago (1966-05-15) in Makati, Rizal, Philippines
FoundersMilagros Leelin Yee
Clarita Leelin Go
Doris Wilson Leelin
HeadquartersShaw Boulevard,
Mandaluyong, Metro Manila
,
Philippines
Number of locations
418 (2015)
Area served
Philippines
Key people
Richard L. Yee (President)
ProductsFast food, bakery
Number of employees
2000 (2013[1])
ParentSM Investments Corporation (74%)[2]
Websitewww.goldilocks.com.ph Edit this at Wikidata

Goldilocks Bakeshop is a bakery chain based in the Philippines, which produces and distributes Philippine cakes and pastries.

History

[edit]
A Goldilocks Bakeshop branch (2009)

On May 15, 1966, Chinese Filipino sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a 70-square-meter (750 sq ft) space on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees.[3][4][5]

In 1976, Goldilocks opened its first store in the United States in Los Angeles. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' stores across The Philippines.[3][6]

Other stores were later set up in other parts of California such as San Francisco, San Jose, and in Las Vegas, Nevada.[3]

Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for ₱2 billion.[7][8]

In 2018, SM Investments acquired the 34% stake of Goldilocks Bakeshop, months after its full acquisition deal fell. It later made Goldilocks its subsidiary by acquiring the bakeshop chain's majority stake in 2021.[2] In 2024, Goldilocks announced plans to launch 60 more stores to finish the year with 986 branches.[9]

Branch locations

[edit]

In 2019, it was reported that there are at least 900 full-service stores in the Philippines,[9] 6 in Thailand, 10 in California and 1 in Nevada, United States, and 2 in Canada.[3]

Brand image

[edit]
Food products for sale on display in a Goldilocks outlet

Goldilocks Bakeshop was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor.[1][3][4]

In 2010, Goldilocks underwent a full re-branding.[1]

See also

[edit]

References

[edit]
  1. ^ a b c Arcangel, Xianne (August 15, 2013). "CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs". GMA News. Retrieved January 12, 2016.
  2. ^ a b "SM Investments to acquire majority stake in Goldilocks". Rappler. August 4, 2021.
  3. ^ a b c d e Escobar, Allyson (January 28, 2015). "Goldilocks: From family fairy tale to global phenomenon". MDWK Magazine: 2. Archived from the original on February 6, 2015. Retrieved January 12, 2016.
  4. ^ a b "Goldilocks Bakeshop, Inc". PANA.COM.PH. Retrieved January 12, 2016.
  5. ^ Aspiras, Reggie (March 6, 2014). "The Goldilocks story–from childhood bakery to baking institution". Philippine Daily Inquirer. Retrieved January 12, 2016.
  6. ^ "Franchising a fairtytale". Philippine Daily Inquirer. April 7, 2006. Retrieved January 12, 2016.
  7. ^ Lacson, Elizabeth (July 30, 2007). "Pancake House to buy bakeshop, Spanish resto". Philippine Daily Inquirer. Retrieved January 12, 2016.
  8. ^ Cuevas-Miel, Likha (February 12, 2008). "Pancake House buys Le Coeur de France". The Manila Times. Retrieved January 12, 2016.
  9. ^ a b Camus, Miguel (February 21, 2024). "Goldilocks nears 1,000th store mark". Philippine Daily Inquirer. Retrieved February 22, 2024.
[edit]
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