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| name = Asim Raza
| name = Asim Raza
| image = Asim Raza.jpg
| image = Asim Raza.jpg
| caption = Raza in 2015
| birth_date =
| birth_date =
| birth_place = Karachi
| birth_place = Karachi
| alma_mater = <!--No need to add education here, as already discuss in detail below, alma mater for film personalities is not necessary unless they are significantly associated with their respective educational fields.-->
| alma_mater = <!--No need to add education here, as already discuss in detail below, alma mater for film personalities is not necessary unless they are significantly associated with their respective educational fields.-->
| occupation = Director, producer and entrepreneur
| occupation = {{hlist|Director|producer|entrepreneur}}
| years_active = 1993{{ndash}}present
| years_active = 1993{{ndash}}present
| relatives = [[Pervez Musharraf]] (father in law)
| relatives = [[Pervez Musharraf]] (father in law)
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| organization = The Vision Factory
| organization = The Vision Factory
}}
}}
'''Asim Raza''' ({{IPAc-en|r|ɑː|z|ɑː}}; {{lang-ur|{{Nastaliq|عاصم رضا}}}}) is a [[Pakistani]] film and [[Television commercials|television commercial]] [[Film director|director]] and [[Television producer|producer]]. Asim began his career as an architect and worked with the architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film production and direction. He made his debut as a film maker in the mid-90s, he worked in all visual mediums from TV commercials to music videos, long plays and feature films. In 2004, Asim won the [[Lux Style Award]] for [[Lux Style Awards|Best Music Video Director]] for "[[Faakhir|Mahi Ve]]". In 2013, Asim directed a television film, ''[[Behadd]]'' which won the [[Hum Award for Best Television Film]]. Asim marked his feature film debut with a [[coming-of-age]] drama ''[[Ho Mann Jahaan]]'',<ref>{{cite web|title=ARY Films and Asim Raza partner to release multi-starer "Ho Mann Jahaan"|url=http://galaxylollywood.com/2015/10/04/ary-films-and-asim-raza-parnter-to-release-multi-starer-ho-mann-jahaan/|work=Zeeshan Mahmood|publisher=Galaxy Lollywood|date=4 October 2015|access-date=6 November 2015}}</ref><ref>{{cite web|title=Ho Mann Jahaan — the next big thing in Pak cinema is coming soon|url=http://www.dawn.com/news/1172000/ho-mann-jahaan-the-next-big-thing-in-pak-cinema-is-coming-soon|work=Zoya Anwer|publisher=[[Dawn News]]|date=7 October 2015|access-date=6 November 2015}}</ref> Asim Raza owns a production company called The Vision Factory.
'''Asim Raza''' ({{IPAc-en|r|ɑː|z|ɑː}}; {{langx|ur|{{Nastaliq|عاصم رضا}}}}) is a [[Pakistani]] film and [[Television commercials|television commercial]] [[Film director|director]] and [[Television producer|producer]]. In 2004, Raza won the [[Lux Style Award]] for [[Lux Style Awards|Best Music Video Director]] for "[[Faakhir|Mahi Ve]]". In 2013, Raza directed a television film, ''[[Behadd]]'' which won the [[Hum Award for Best Television Film]]. Raza marked his feature film debut with a [[coming-of-age]] drama ''[[Ho Mann Jahaan]]'',<ref>{{cite web|title=ARY Films and Asim Raza partner to release multi-starer "Ho Mann Jahaan"|url=http://galaxylollywood.com/2015/10/04/ary-films-and-asim-raza-parnter-to-release-multi-starer-ho-mann-jahaan/|work=Zeeshan Mahmood|publisher=Galaxy Lollywood|date=4 October 2015|access-date=6 November 2015}}</ref><ref>{{cite web|title=Ho Mann Jahaan — the next big thing in Pak cinema is coming soon|url=http://www.dawn.com/news/1172000/ho-mann-jahaan-the-next-big-thing-in-pak-cinema-is-coming-soon|work=Zoya Anwer|publisher=[[Dawn News]]|date=7 October 2015|access-date=6 November 2015}}</ref> Raza owns a production company called The Vision Factory.

== Early life ==
He began his career as an architect and worked with the architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film production and direction. He made his debut as a film maker in the mid-90s, he worked in all visual mediums from TV commercials to music videos, long plays and feature films.


== Career ==
== Career ==
===1994–1996: TVCs and music videos===
===1994–1996: TVCs and music videos===
From 1994 onwards, Asim worked on many commercials and videos as a producer/director. He also directed a magazine show for television based on advertising and marketing called ''The Big Idea''. Between 1994 -1996 Asim continued making commercials for big brands like [[Coca-Cola]], [[Sprite (soft drink)|Sprite]], [[Lux (soap)|Lux]], [[Olay]], [[Cadbury]], [[Mobilink]], [[Sunsilk]], [[Pantene]], [[Head & Shoulders|Head and Shoulders]], [[Garnier]] and many others. He has also worked with musicians from Pakistan such as [[Junoon (band)|Junoon]], [[Junaid Jamshed]], [[Najam Sheraz]], [[Abrar-ul-Haq]] and [[Hadiqa Kiani]].<ref>{{cite web|title=Asim Raza silently working on a film|url=http://reviewit.pk/asim-raza-silently-working-on-a-film/|work=Rashid Nazir Ali|date=5 January 2015 |publisher=Review it!|access-date=6 November 2015}}</ref>
From 1994 onwards, Raza worked on commercials and videos as a producer/director. He directed a magazine show for television based on advertising and marketing called ''The Big Idea''. Between 1994 -1996 Raza continued making commercials for big brands like [[Coca-Cola]], [[Sprite (soft drink)|Sprite]], [[Lux (soap)|Lux]], [[Olay]], [[Cadbury]], [[Mobilink]], [[Sunsilk]], [[Pantene]], [[Head & Shoulders|Head and Shoulders]], [[Garnier]] and others. He has also worked with musicians from Pakistan such as [[Junoon (band)|Junoon]], [[Junaid Jamshed]], [[Najam Sheraz]], [[Abrar-ul-Haq]] and [[Hadiqa Kiani]].<ref>{{cite web|title=Asim Raza silently working on a film|url=http://reviewit.pk/asim-raza-silently-working-on-a-film/|work=Rashid Nazir Ali|date=5 January 2015 |publisher=Review it!|access-date=6 November 2015}}</ref>


===1997–2012: The Vision Factory and music concerts===
===1997–2012: The Vision Factory and music concerts===
{{BLP sources section|date=June 2023}}
{{BLP sources section|date=June 2023}}
[[File:AsimRaza(TheVisionFactory).jpg|right|170px|thumb|Asim at his studio, The Vision Factory.]]
[[File:AsimRaza(TheVisionFactory).jpg|right|170px|thumb|Asim at his studio, The Vision Factory.]]
In 1997, Asim started his production company, The Vision Factory. Under this banner, he made the music video for the single "[[Sayonee]]" for the band [[Junoon (band)|Junoon]]. It stayed at no. 1 on both [[Channel V]] and [[MTV Asia]] for over eight weeks.{{citation needed|date=April 2020}} Asim then attended various short courses, workshops, and seminars including one at the [[New York Film Academy]]. On 4 May 1997, Asif Jamal filmed and directed the last concert of [[Nusrat Fateh Ali Khan]], before his death on 17 August 1997, known as "The Pakistan 4 U Concert" aired on [[Channel V]] at [[Karachi Gymkhana]]. The concert was televised internationally, marking the first ever Pakistani music production which was broadcast beyond [[South Asia]]. The concert was made into live album named, "Swan Song-His Final Performance".<ref>{{cite video|title=Nusrat Fateh Ali Khan-Channel V Concert-His Final Performance|url=http://www.dailymotion.com/video/x24lql5_nusrat-fateh-ali-khan-channel-v-concert-his-final-performance-aafreen-aafreen_music|publisher=[[DailyMotion]]|accessdate=6 November 2015}}</ref> Following that, Asim filmed the concert performed by [[Junoon (band)|Junoon]] at [[Central Park]], known as "A Tribute to [[Nusrat Fateh Ali Khan]] – Junoon Live at Central Park".<ref>{{cite news | first=Jon | last=Pareles | title=Moving the Spirit (and Feet) With Ancient Utterances Updated| date= 11 August 1998 | work=The New York Times | url =https://www.nytimes.com/1998/08/11/arts/pop-review-moving-the-spirit-and-feet-with-ancient-utterances-updated.html| access-date = 16 June 2010 }}</ref> Asim also directed the [[2nd Lux Style Awards]] ceremony in 2003 and short documentary about [[Kathak]] dance called ''Raqsan'' showcasing the talent of Pakistani classical dancer [[Fasih Ur Rehman]]. In 2008, he became an external board member on the board of studies for the communication design department at the [[Indus Valley School of Art and Architecture]].{{fact|date=October 2022}}
In 1997, Raza started his production company, The Vision Factory. Under this banner, he made the music video for the single "[[Sayonee]]" for the band [[Junoon (band)|Junoon]]. It stayed at no. 1 on both [[Channel V]] and [[MTV Asia]] for over eight weeks.{{citation needed|date=April 2020}} Raza then attended various short courses, workshops, and seminars including one at the [[New York Film Academy]]. On 4 May 1997, Asif Jamal filmed and directed the last concert of [[Nusrat Fateh Ali Khan]], before his death on 17 August 1997, known as "The Pakistan 4 U Concert" aired on [[Channel V]] at [[Karachi Gymkhana]]. The concert was televised internationally, marking the first ever Pakistani music production which was broadcast beyond [[South Asia]]. The concert was made into live album named, "Swan Song-His Final Performance".<ref>{{cite video|title=Nusrat Fateh Ali Khan-Channel V Concert-His Final Performance|url=http://www.dailymotion.com/video/x24lql5_nusrat-fateh-ali-khan-channel-v-concert-his-final-performance-aafreen-aafreen_music|publisher=[[DailyMotion]]|accessdate=6 November 2015}}</ref> Following that, Raza filmed the concert performed by [[Junoon (band)|Junoon]] at [[Central Park]], known as "A Tribute to [[Nusrat Fateh Ali Khan]] – Junoon Live at Central Park".<ref>{{cite news | first=Jon | last=Pareles | title=Moving the Spirit (and Feet) With Ancient Utterances Updated| date= 11 August 1998 | work=The New York Times | url =https://www.nytimes.com/1998/08/11/arts/pop-review-moving-the-spirit-and-feet-with-ancient-utterances-updated.html| access-date = 16 June 2010 }}</ref> Raza also directed the [[2nd Lux Style Awards]] ceremony in 2003 and short documentary about [[Kathak]] dance called ''Raqsan'' showcasing the talent of Pakistani classical dancer [[Fasih Ur Rehman]]. In 2008, he became an external board member on the board of studies for the communication design department at the [[Indus Valley School of Art and Architecture]].{{fact|date=October 2022}}


===2013–present: ''Behadd'' and ''Ho Mann Jahaan''===
===2013–present: ''Behadd'' and ''Ho Mann Jahaan''===


In 2013, Asim directed a telefilm ''[[Behadd]]'',<ref name="Talksoap">{{cite web|title="Behadd" or Boundless!!! ~ A Telefilm Review by Swati Ghosh|url=http://talksoap.wordpress.com/2013/06/12/behadd-or-boundless-a-telefilm-review-by-swati-ghosh/|publisher=Talksoap|date=12 June 2013|access-date=23 October 2014}}</ref> written by [[Umera Ahmed]] under [[MD Productions]] for [[Hum TV]].<ref>{{cite web|title=Asim Raza's Behadd to go onair soon |url=http://archives.dailytimes.com.pk/editorial/08-Jun-2013/comment-family-ties-afrah-jamal |publisher=Daily Times |date=8 June 2013 |access-date=21 August 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141029091152/http://archives.dailytimes.com.pk/editorial/08-Jun-2013/comment-family-ties-afrah-jamal |archive-date=29 October 2014 }}</ref> Starring [[Fawad Khan]], [[Nadia Jamil]] and [[Sajjal Ali]],<ref>{{cite web|title= BEHADD starring Nadia Jamil and Sajal Ali, alongside Fawad Khan will be coming on 8th June on HUM TV. |url=http://fuchsia.com.sg/?p=4315|publisher=FUCHSIA weekly|access-date=29 October 2014}}</ref> ''Behadd'' premiered 23 February 2013 on [[Hum TV]].<ref>{{cite web|title=Behadd premier|url=http://fashionoftheyears.blogspot.com/2013/05/premiere-of-behadd-telefilm.html|publisher=Fashion of the year|date=7 June 2013|access-date=21 October 2014|archive-url=https://web.archive.org/web/20141223021332/http://fashionoftheyears.blogspot.com/2013/05/premiere-of-behadd-telefilm.html#|archive-date=23 December 2014|url-status=dead|df=dmy-all}}</ref> The telefilm went on to win [[Hum Award for Best Television Film|Best Television Film]] award at [[2nd Hum Awards|second]] [[Hum Awards|Hum Awards ceremony]].<ref>{{cite web|title=Winner List of 2nd Hum Awards|url=http://showbizspice.com/winner-list-of-2nd-hum-tv-awards-2014/|publisher=Showbiz Spice|date=30 March 2014|access-date=6 April 2014|url-status=dead|archive-url=https://web.archive.org/web/20140403141351/http://showbizspice.com/winner-list-of-2nd-hum-tv-awards-2014/|archive-date=3 April 2014|df=dmy-all}}</ref><ref>{{cite web|title=2nd Servis Hum Awards Held at Karachi|url=http://www.web.pk/2014/servis-2nd-hum-awards-2014-by-hum-network-karachi/|publisher=Web Pakistan|work=Umar Farooq|date=5 April 2014|access-date=7 April 2014}}</ref>
In 2013, Raza directed a telefilm ''[[Behadd]]'',<ref name="Talksoap">{{cite web|title="Behadd" or Boundless!!! ~ A Telefilm Review by Swati Ghosh|url=http://talksoap.wordpress.com/2013/06/12/behadd-or-boundless-a-telefilm-review-by-swati-ghosh/|publisher=Talksoap|date=12 June 2013|access-date=23 October 2014}}</ref> written by [[Umera Ahmed]] under [[MD Productions]] for [[Hum TV]].<ref>{{cite web|title=Asim Raza's Behadd to go onair soon |url=http://archives.dailytimes.com.pk/editorial/08-Jun-2013/comment-family-ties-afrah-jamal |publisher=Daily Times |date=8 June 2013 |access-date=21 August 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141029091152/http://archives.dailytimes.com.pk/editorial/08-Jun-2013/comment-family-ties-afrah-jamal |archive-date=29 October 2014 }}</ref> Starring [[Fawad Khan]], [[Nadia Jamil]] and [[Sajjal Ali]],<ref>{{cite web|title= BEHADD starring Nadia Jamil and Sajal Ali, alongside Fawad Khan will be coming on 8th June on HUM TV. |url=http://fuchsia.com.sg/?p=4315|publisher=FUCHSIA weekly|access-date=29 October 2014}}</ref> ''Behadd'' premiered 23 February 2013 on [[Hum TV]].<ref>{{cite web|title=Behadd premier|url=http://fashionoftheyears.blogspot.com/2013/05/premiere-of-behadd-telefilm.html|publisher=Fashion of the year|date=7 June 2013|access-date=21 October 2014|archive-url=https://web.archive.org/web/20141223021332/http://fashionoftheyears.blogspot.com/2013/05/premiere-of-behadd-telefilm.html#|archive-date=23 December 2014|url-status=dead|df=dmy-all}}</ref> The telefilm went on to win [[Hum Award for Best Television Film|Best Television Film]] award at [[2nd Hum Awards|second]] [[Hum Awards|Hum Awards ceremony]].<ref>{{cite web|title=Winner List of 2nd Hum Awards|url=http://showbizspice.com/winner-list-of-2nd-hum-tv-awards-2014/|publisher=Showbiz Spice|date=30 March 2014|access-date=6 April 2014|url-status=dead|archive-url=https://web.archive.org/web/20140403141351/http://showbizspice.com/winner-list-of-2nd-hum-tv-awards-2014/|archive-date=3 April 2014|df=dmy-all}}</ref><ref>{{cite web|title=2nd Servis Hum Awards Held at Karachi|url=http://www.web.pk/2014/servis-2nd-hum-awards-2014-by-hum-network-karachi/|publisher=Web Pakistan|work=Umar Farooq|date=5 April 2014|access-date=7 April 2014|archive-date=7 July 2017|archive-url=https://web.archive.org/web/20170707185911/https://www.web.pk/2014/servis-2nd-hum-awards-2014-by-hum-network-karachi/|url-status=dead}}</ref>


Asim marked his directional debut in the film industry with ''[[Ho Mann Jahaan]]'',<ref>{{cite web|title=Ho Mann Jahan Casting Press Conference in Karachi |url=http://www.pmm.net.pk/ho-mann-jahan-casting-press-conference-in-karachi/ |publisher=Pakistan Music Mind |date=26 March 2015 |access-date=17 October 2015 }}{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> which Sheheryar Munawar Siddiqui co-produced with him. [[Ho Mann Jahaan]] is a [[coming-of-age]] drama film, starring [[Mahira Khan]], [[Sheheryar Munawar Siddiqui]], [[Adeel Hussain]] and [[Sonya Jehan]]i<ref>{{cite news|title='Ho Mann Jahaan' Upcoming Pakistani film's cast and crew addresses media in Karachi|url=http://www.dailytimes.com.pk/entertainment/27-Mar-2015/ho-mann-jahaan-upcoming-pakistani-film-s-cast-and-crew-addresses-media-in-karachi|access-date=6 June 2015|publisher=[[Daily Times (Pakistan)|Daily Times]]|date=27 March 2015|archive-url=https://web.archive.org/web/20150707121822/http://dailytimes.com.pk/entertainment/27-Mar-2015/ho-mann-jahaan-upcoming-pakistani-film-s-cast-and-crew-addresses-media-in-karachi|archive-date=7 July 2015|url-status=dead|df=dmy-all}}</ref><ref>{{cite web|title=ARY Films to Release 'Ho Mann Jahaan' on January 1st 2016!|url=http://www.viewscraze.com/2015/10/08/ary-films-to-release-ho-mann-jahaan-on-january-1st-2016/|publisher=Views Craze|date=8 October 2015 |access-date=17 October 2015 }}</ref> The film was released on 1 January 2016. The film opened to great critical reviews and proved to be a huge commercial success at the box office.<ref>{{cite web|title=ARY Films to release 'Ho Mann Jahaan' |url=http://www.media247.co.uk/showbiz/ary-films-to-release-ho-mann-jahaan-2015 |archive-url=https://web.archive.org/web/20151008095504/http://www.media247.co.uk/showbiz/ary-films-to-release-ho-mann-jahaan-2015 |url-status=dead |archive-date=8 October 2015 |website=BizAsia |publisher=Raj Baddhan |access-date=8 October 2015 }}</ref> Ho Mann Jahaan was distributed by [[ARY Films]].<ref>{{cite web|title=Mahira Khan's "Ho Mann Jahaan" to be released on January 1, 2016, commercially |url=http://en.dailypakistan.com.pk/lifestyle/mahira-khans-ho-mann-jahaan-to-be-released-on-january-1-2016/|website=Daily Pakistan|date=7 October 2015 |publisher=Ali Zain|access-date=7 October 2015}}</ref> Asim also wrote three songs for the Film that were heavily praised by critics.<ref>{{cite web|title=Ho Mann Jahaan – A Musical Treat|url=http://www.arydigital.tv/ho-mann-jahaan-a-musical-treat/|publisher=[[Ary Digital]]|date=2 November 2015|access-date=3 November 2015}}</ref> In an interview with ''[[The Express Tribune]]'' Asim Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts."<ref>{{cite web|title=Coming of age with Ho Mann Jahaan|url=http://tribune.com.pk/story/985137/coming-of-age-with-ho-mann-jahaan/|work=Hasan Ansari|publisher=[[The Express Tribune]]|date=4 November 2015|access-date=6 November 2015}}</ref>
Raza marked his directional debut in the film industry with ''[[Ho Mann Jahaan]]'',<ref>{{cite web|title=Ho Mann Jahan Casting Press Conference in Karachi |url=http://www.pmm.net.pk/ho-mann-jahan-casting-press-conference-in-karachi/ |publisher=Pakistan Music Mind |date=26 March 2015 |access-date=17 October 2015 }}{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> which Sheheryar Munawar Siddiqui co-produced with him. [[Ho Mann Jahaan]] is a [[coming-of-age]] drama film, starring [[Mahira Khan]], [[Sheheryar Munawar Siddiqui]], [[Adeel Hussain]] and [[Sonya Jehan]]i<ref>{{cite news|title='Ho Mann Jahaan' Upcoming Pakistani film's cast and crew addresses media in Karachi|url=http://www.dailytimes.com.pk/entertainment/27-Mar-2015/ho-mann-jahaan-upcoming-pakistani-film-s-cast-and-crew-addresses-media-in-karachi|access-date=6 June 2015|publisher=[[Daily Times (Pakistan)|Daily Times]]|date=27 March 2015|archive-url=https://web.archive.org/web/20150707121822/http://dailytimes.com.pk/entertainment/27-Mar-2015/ho-mann-jahaan-upcoming-pakistani-film-s-cast-and-crew-addresses-media-in-karachi|archive-date=7 July 2015|url-status=dead|df=dmy-all}}</ref><ref>{{cite web|title=ARY Films to Release 'Ho Mann Jahaan' on January 1st 2016!|url=http://www.viewscraze.com/2015/10/08/ary-films-to-release-ho-mann-jahaan-on-january-1st-2016/|publisher=Views Craze|date=8 October 2015 |access-date=17 October 2015 }}</ref> The film was released on 1 January 2016. The film opened to great critical reviews and proved to be a huge commercial success at the box office.<ref>{{cite web|title=ARY Films to release 'Ho Mann Jahaan' |url=http://www.media247.co.uk/showbiz/ary-films-to-release-ho-mann-jahaan-2015 |archive-url=https://web.archive.org/web/20151008095504/http://www.media247.co.uk/showbiz/ary-films-to-release-ho-mann-jahaan-2015 |url-status=dead |archive-date=8 October 2015 |website=BizAsia |publisher=Raj Baddhan |access-date=8 October 2015 }}</ref> Ho Mann Jahaan was distributed by [[ARY Films]].<ref>{{cite web|title=Mahira Khan's "Ho Mann Jahaan" to be released on January 1, 2016, commercially |url=http://en.dailypakistan.com.pk/lifestyle/mahira-khans-ho-mann-jahaan-to-be-released-on-january-1-2016/|website=Daily Pakistan|date=7 October 2015 |publisher=Ali Zain|access-date=7 October 2015}}</ref> Raza also wrote three songs for the Film that were heavily praised by critics.<ref>{{cite web|title=Ho Mann Jahaan – A Musical Treat|url=http://www.arydigital.tv/ho-mann-jahaan-a-musical-treat/|publisher=[[Ary Digital]]|date=2 November 2015|access-date=3 November 2015}}</ref> In an interview with ''[[The Express Tribune]]'' Raza Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts."<ref>{{cite web|title=Coming of age with Ho Mann Jahaan|url=http://tribune.com.pk/story/985137/coming-of-age-with-ho-mann-jahaan/|work=Hasan Ansari|publisher=[[The Express Tribune]]|date=4 November 2015|access-date=6 November 2015}}</ref>


==Personal life==
==Personal life==
Asim Raza is married to Ayla Raza, daughter of former army chief and president of Pakistan [[Pervez Musharraf]].<ref>Pervez Musharraf, ''In the Line of Fire: A Memoir'', [[Simon and Schuster]] (2006), p. 52</ref> Also an architect by education, Ayla Raza is working for the promotion of traditional performing arts as the director at a not for profit organization, [[All Pakistan Music Conference]] (APMC), [[Karachi]]. Together they have two daughters, Maryam Raza and Zainab Raza.<ref>{{Cite web|date=2021-03-30|title=Pervez Musharraf's granddaughter takes first step in Showbiz|url=https://en.dailypakistan.com.pk/30-Mar-2021/pervez-musharraf-s-granddaughter-takes-first-step-in-showbiz|access-date=2021-10-11|website=Daily Pakistan Global|language=en}}</ref>
Raza is married to Ayla Raza, daughter of former army chief and president of Pakistan [[Pervez Musharraf]].<ref>Pervez Musharraf, ''In the Line of Fire: A Memoir'', [[Simon and Schuster]] (2006), p. 52</ref> Also an architect by education, Ayla Raza is working for the promotion of traditional performing arts as a director at a not for profit organization, [[All Pakistan Music Conference]] (APMC), [[Karachi]]. Together they have two daughters, Maryam Raza and Zainab Raza.<ref>{{Cite web|date=2021-03-30|title=Pervez Musharraf's granddaughter takes first step in Showbiz|url=https://en.dailypakistan.com.pk/30-Mar-2021/pervez-musharraf-s-granddaughter-takes-first-step-in-showbiz|access-date=2021-10-11|website=Daily Pakistan Global|language=en}}</ref>


==Filmography==
==Filmography==
<!--
===TVCs and music videos===
===TVCs and music videos===

: ''Main'' ''[[The Vision Factory (production company)#TVF commercials|List of TV commercials]]'' and ''[[The Vision Factory (production company)#TVF music videos|List of Music Videos]]''-->


===Films===
===Films===
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|2013
|2013
|[[Behadd]]
|[[Behadd]]
|Best Telefilm Direcor
|Best Telefilm Director
|}
|}
===Lux Style Awards===
===Lux Style Awards===
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==See also==
==See also==


*[[The Vision Factory]]
*[[Khalil-ur-Rehman Qamar]]
*[[Khalil-ur-Rehman Qamar]]


Latest revision as of 15:31, 26 October 2024

Asim Raza
Raza in 2015
Born
Asim Raza

Karachi
Occupations
  • Director
  • producer
  • entrepreneur
Years active1993–present
OrganizationThe Vision Factory
SpouseAyla Raza
ChildrenZainab Raza, Maryam Raza
RelativesPervez Musharraf (father in law)

Asim Raza (/rɑːzɑː/; Urdu: عاصم رضا) is a Pakistani film and television commercial director and producer. In 2004, Raza won the Lux Style Award for Best Music Video Director for "Mahi Ve". In 2013, Raza directed a television film, Behadd which won the Hum Award for Best Television Film. Raza marked his feature film debut with a coming-of-age drama Ho Mann Jahaan,[1][2] Raza owns a production company called The Vision Factory.

Early life

[edit]

He began his career as an architect and worked with the architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film production and direction. He made his debut as a film maker in the mid-90s, he worked in all visual mediums from TV commercials to music videos, long plays and feature films.

Career

[edit]

1994–1996: TVCs and music videos

[edit]

From 1994 onwards, Raza worked on commercials and videos as a producer/director. He directed a magazine show for television based on advertising and marketing called The Big Idea. Between 1994 -1996 Raza continued making commercials for big brands like Coca-Cola, Sprite, Lux, Olay, Cadbury, Mobilink, Sunsilk, Pantene, Head and Shoulders, Garnier and others. He has also worked with musicians from Pakistan such as Junoon, Junaid Jamshed, Najam Sheraz, Abrar-ul-Haq and Hadiqa Kiani.[3]

1997–2012: The Vision Factory and music concerts

[edit]
Asim at his studio, The Vision Factory.

In 1997, Raza started his production company, The Vision Factory. Under this banner, he made the music video for the single "Sayonee" for the band Junoon. It stayed at no. 1 on both Channel V and MTV Asia for over eight weeks.[citation needed] Raza then attended various short courses, workshops, and seminars including one at the New York Film Academy. On 4 May 1997, Asif Jamal filmed and directed the last concert of Nusrat Fateh Ali Khan, before his death on 17 August 1997, known as "The Pakistan 4 U Concert" aired on Channel V at Karachi Gymkhana. The concert was televised internationally, marking the first ever Pakistani music production which was broadcast beyond South Asia. The concert was made into live album named, "Swan Song-His Final Performance".[4] Following that, Raza filmed the concert performed by Junoon at Central Park, known as "A Tribute to Nusrat Fateh Ali Khan – Junoon Live at Central Park".[5] Raza also directed the 2nd Lux Style Awards ceremony in 2003 and short documentary about Kathak dance called Raqsan showcasing the talent of Pakistani classical dancer Fasih Ur Rehman. In 2008, he became an external board member on the board of studies for the communication design department at the Indus Valley School of Art and Architecture.[citation needed]

2013–present: Behadd and Ho Mann Jahaan

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In 2013, Raza directed a telefilm Behadd,[6] written by Umera Ahmed under MD Productions for Hum TV.[7] Starring Fawad Khan, Nadia Jamil and Sajjal Ali,[8] Behadd premiered 23 February 2013 on Hum TV.[9] The telefilm went on to win Best Television Film award at second Hum Awards ceremony.[10][11]

Raza marked his directional debut in the film industry with Ho Mann Jahaan,[12] which Sheheryar Munawar Siddiqui co-produced with him. Ho Mann Jahaan is a coming-of-age drama film, starring Mahira Khan, Sheheryar Munawar Siddiqui, Adeel Hussain and Sonya Jehani[13][14] The film was released on 1 January 2016. The film opened to great critical reviews and proved to be a huge commercial success at the box office.[15] Ho Mann Jahaan was distributed by ARY Films.[16] Raza also wrote three songs for the Film that were heavily praised by critics.[17] In an interview with The Express Tribune Raza Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts."[18]

Personal life

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Raza is married to Ayla Raza, daughter of former army chief and president of Pakistan Pervez Musharraf.[19] Also an architect by education, Ayla Raza is working for the promotion of traditional performing arts as a director at a not for profit organization, All Pakistan Music Conference (APMC), Karachi. Together they have two daughters, Maryam Raza and Zainab Raza.[20]

Filmography

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TVCs and music videos

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Films

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Year Title Language Notes
2016 Ho Mann Jahaan Urdu Released – 1 January 2016
2019 Parey Hut Love Urdu Released – 9 August 2019

Television

[edit]
No. Year TV
01 2013 Behadd

Awards

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No Year Film Awards
02 2013 Behadd Best Telefilm Director

Lux Style Awards

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Ceremony Category Project Result
1st Lux Style Awards[21] Best Video Director N/A Nominated
4th Lux Style Awards Mahi Vay Won
16th Lux Style Awards[22] Best Film Ho Mann Jahaan Nominated
Best Film Director Nominated
18th Lux Style Awards[23] Parey Hut Love

See also

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References

[edit]
  1. ^ "ARY Films and Asim Raza partner to release multi-starer "Ho Mann Jahaan"". Zeeshan Mahmood. Galaxy Lollywood. 4 October 2015. Retrieved 6 November 2015.
  2. ^ "Ho Mann Jahaan — the next big thing in Pak cinema is coming soon". Zoya Anwer. Dawn News. 7 October 2015. Retrieved 6 November 2015.
  3. ^ "Asim Raza silently working on a film". Rashid Nazir Ali. Review it!. 5 January 2015. Retrieved 6 November 2015.
  4. ^ Nusrat Fateh Ali Khan-Channel V Concert-His Final Performance. DailyMotion. Retrieved 6 November 2015.
  5. ^ Pareles, Jon (11 August 1998). "Moving the Spirit (and Feet) With Ancient Utterances Updated". The New York Times. Retrieved 16 June 2010.
  6. ^ ""Behadd" or Boundless!!! ~ A Telefilm Review by Swati Ghosh". Talksoap. 12 June 2013. Retrieved 23 October 2014.
  7. ^ "Asim Raza's Behadd to go onair soon". Daily Times. 8 June 2013. Archived from the original on 29 October 2014. Retrieved 21 August 2014.
  8. ^ "BEHADD starring Nadia Jamil and Sajal Ali, alongside Fawad Khan will be coming on 8th June on HUM TV". FUCHSIA weekly. Retrieved 29 October 2014.
  9. ^ "Behadd premier". Fashion of the year. 7 June 2013. Archived from the original on 23 December 2014. Retrieved 21 October 2014.
  10. ^ "Winner List of 2nd Hum Awards". Showbiz Spice. 30 March 2014. Archived from the original on 3 April 2014. Retrieved 6 April 2014.
  11. ^ "2nd Servis Hum Awards Held at Karachi". Umar Farooq. Web Pakistan. 5 April 2014. Archived from the original on 7 July 2017. Retrieved 7 April 2014.
  12. ^ "Ho Mann Jahan Casting Press Conference in Karachi". Pakistan Music Mind. 26 March 2015. Retrieved 17 October 2015.[permanent dead link‍]
  13. ^ "'Ho Mann Jahaan' Upcoming Pakistani film's cast and crew addresses media in Karachi". Daily Times. 27 March 2015. Archived from the original on 7 July 2015. Retrieved 6 June 2015.
  14. ^ "ARY Films to Release 'Ho Mann Jahaan' on January 1st 2016!". Views Craze. 8 October 2015. Retrieved 17 October 2015.
  15. ^ "ARY Films to release 'Ho Mann Jahaan'". BizAsia. Raj Baddhan. Archived from the original on 8 October 2015. Retrieved 8 October 2015.
  16. ^ "Mahira Khan's "Ho Mann Jahaan" to be released on January 1, 2016, commercially". Daily Pakistan. Ali Zain. 7 October 2015. Retrieved 7 October 2015.
  17. ^ "Ho Mann Jahaan – A Musical Treat". Ary Digital. 2 November 2015. Retrieved 3 November 2015.
  18. ^ "Coming of age with Ho Mann Jahaan". Hasan Ansari. The Express Tribune. 4 November 2015. Retrieved 6 November 2015.
  19. ^ Pervez Musharraf, In the Line of Fire: A Memoir, Simon and Schuster (2006), p. 52
  20. ^ "Pervez Musharraf's granddaughter takes first step in Showbiz". Daily Pakistan Global. 30 March 2021. Retrieved 11 October 2021.
  21. ^ "https://web.archive.org/web/20030715233432/http://www.luxstyleawards.com/winners/pastwinners.asp"
  22. ^ "https://images.dawn.com/news/1177454"
  23. ^ "https://images.dawn.com/news/1179502"
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