Reputation parasitism: Difference between revisions

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Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market their own product.^[1] The legal concept of reputation parasitism originates in the Nordic nations.^[2] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450).

The Finnish Market Court expanded its interpretation of the Unfair Business Practices Act to treat reputation parasitism as an enforceable violation of fair business practices, bringing Finnish law more closely in line with Swedish law.^[2]

Examples of reputation parasitism include having a product in a design that is very similar to an existing product^[3] or using a similar name.^[4] The concept of reputation parasitism has also been applied to counterfeit consumer goods, which can also leech off of and damage the reputation of established brands.^[5]

References

^ Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel
^ ^a ^b Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.
^ MD 2005:13
^ SMH: Versace puts stopper in local wine of same name
^ Busby, J.S. (2019). "The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting". European Journal of Operational Research. 276 (1): 300–313. doi:10.1016/j.ejor.2018.12.039.

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[1] Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel

[Lex-2] Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.

[3] MD 2005:13

[4] SMH: Versace puts stopper in local wine of same name

[5] Busby, J.S. (2019). "The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting". European Journal of Operational Research. 276 (1): 300–313. doi:10.1016/j.ejor.2018.12.039.

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+{{Short description|Legal term regarding marketing}}
-[[File:RedBullCopies.jpg|thumb|Variations on the [[Red Bull]] theme.]]
-'''Reputation parasitism''' is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market his own product.<ref>[http://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450). Examples include having a product in a design that is very similar to an existing product.<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> It can also be a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref>
+'''Reputation parasitism''', reputation leeching or credibility leeching is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market their own product.<ref>[https://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> The legal concept of reputation parasitism originates in the [[Nordic nations]].<ref name="Lex">{{Cite web |last=Samelin |first=Jessica |date=2016-08-29 |title=Reputation parasitism: functioning concept or failed attempt? |url=https://www.lexology.com/library/detail.aspx?g=fc1d0eba-7616-444f-ad4c-a014949df17f |access-date=2024-04-24 |website=Lexology}}</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450).
+The [[Judicial_system_of_Finland#Market_Court|Finnish Market Court]] expanded its interpretation of the Unfair Business Practices Act to treat reputation parasitism as an enforceable violation of fair business practices, bringing Finnish law more closely in line with Swedish law.<ref name="Lex" />
+Examples of reputation parasitism include having a product in a design that is very similar to an existing product<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> or using a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref> The concept of reputation parasitism has also been applied to [[counterfeit consumer good]]s, which can also leech off of and damage the reputation of established brands.<ref>{{Cite journal |last=Busby |first=J.S. |date=2019 |title=The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting |url=https://linkinghub.elsevier.com/retrieve/pii/S0377221718311135 |journal=European Journal of Operational Research |volume=276 |issue=1 |pages=300–313 |doi=10.1016/j.ejor.2018.12.039}}</ref>
+==See also==
+* [[Zombie trademark]]
 == References ==
 {{reflist}}
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 [[Category:Trademark law]]
-[[sv:Renommésnyltning]]
+{{Trademark law}}