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| name = AppNexus Inc.
| name = AppNexus Inc.
| logo =
| logo =
| type = Subsidiary
| type = [[Subsidiary]]
| industry = [[Online advertising]]
| industry = [[Online advertising]]
| foundation = 2007
| foundation = {{start date and age|2007}}
| area_served = Worldwide
| area_served = Worldwide
| location = [[New York City]], United States
| location = [[New York City]], United States
| key_people = Michael Rubenstein (president)
| key_people = Michael Rubenstein ([[President (corporate title)|president]])
| products = [[Infrastructure as a service]] <br/> [[Ad serving]] <br/> [[Analytics]]
| products = [[Infrastructure as a service]] <br/> [[Ad serving]] <br/> [[Analytics]]
| revenue =
| revenue =
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| num_employees = 1000+
| num_employees = 1000+
| owner =
| owner =
| parent = [[Xandr]]
| parent = [[Xandr]] (2018-present)
| subsid =
| subsid =
| footnotes =
| footnotes =
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AppNexus offers [[Online auction business model|online auction]] infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated [[advertising campaign]]s. It has both [[demand-side platform]] (DSP), [[supply-side platform]] (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, [[Magnite_Inc|Magnite]], [[Pubmatic]] and other aggregators.<ref name=press>{{cite press release |title=AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising |url=http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html |work= Press release| author= AppNexus| publisher=[[PR Newswire]] |date=2010-03-12 |access-date=2010-03-12| archive-url= https://web.archive.org/web/20100322191221/http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html| archive-date= 22 March 2010 | url-status= live}}</ref><ref>{{Cite web|url=http://www.mediapost.com/publications/article/271701/appnexus-expands-video-buying-adds-new-video-dema.html|title=AppNexus Expands Video Buying, Adds New Video Demand Partners|website=www.mediapost.com|access-date=2016-05-22}}</ref> It operates out of multiple [[data center]]s, including one in [[Amsterdam]] serving [[Europe]] and the [[Middle East]], in a facility shared with [[Equinix]].<ref name="gig2010"/>
AppNexus offers [[Online auction business model|online auction]] infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated [[advertising campaign]]s. It has both [[demand-side platform]] (DSP), [[supply-side platform]] (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, [[Magnite_Inc|Magnite]], [[Pubmatic]] and other aggregators.<ref name=press>{{cite press release |title=AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising |url=http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html |work= Press release| author= AppNexus| publisher=[[PR Newswire]] |date=2010-03-12 |access-date=2010-03-12| archive-url= https://web.archive.org/web/20100322191221/http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html| archive-date= 22 March 2010 | url-status= live}}</ref><ref>{{Cite web|url=http://www.mediapost.com/publications/article/271701/appnexus-expands-video-buying-adds-new-video-dema.html|title=AppNexus Expands Video Buying, Adds New Video Demand Partners|website=www.mediapost.com|access-date=2016-05-22}}</ref> It operates out of multiple [[data center]]s, including one in [[Amsterdam]] serving [[Europe]] and the [[Middle East]], in a facility shared with [[Equinix]].<ref name="gig2010"/>


⚫
In June 2018, [[AT&T]] announced it was acquiring the company and putting it under its [[Xandr]] division as a [[subsidiary]].<ref>{{cite web |title=AT&T to Acquire AppNexus |url=https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus |website=www.businesswire.com |access-date=23 December 2019 |language=en |date=25 June 2018}}</ref> AppNexus was reportedly sold for $1.6 billion, while most news outlets speculated the company did not sell for less than $2 billion.<ref>{{Cite news|url=https://adexchanger.com/tv-2/att-will-acquire-appnexus/|title=AT&T Will Acquire AppNexus {{!}} AdExchanger|date=2018-06-25|work=AdExchanger|access-date=2018-07-13|language=en-US}}</ref>
In 2016, AppNexus was ranked #21 on ''[[Forbes]]'' Magazine's "The Cloud 100" list.<ref>{{cite web|url=https://www.forbes.com/cloud100/|title=The Cloud 100|work=Forbes|access-date=17 November 2016}}</ref>


⚫
In October 2019, Xandr purchased Clypd, a privately-held technology company focused on enabling programmatic buying of linear television advertising.<ref>{{cite web|url=https://adage.com/article/digital/xandr-acquires-clypd-move-build-connected-tv-empire/2208371|title=Xandr Acquired Clypt in Move to Build Connevted TV Empire|date=18 October 2019 }}.</ref>
⚫
In June 2018, [[AT&T]] announced it was acquiring the company and putting it under its [[Xandr]] division as a [[subsidiary]].<ref>{{cite web |title=AT&T to Acquire AppNexus |url=https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus |website=www.businesswire.com |access-date=23 December 2019 |language=en |date=25 June 2018}}</ref> AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.<ref>{{Cite news|url=https://adexchanger.com/tv-2/att-will-acquire-appnexus/|title=AT&T Will Acquire AppNexus {{!}} AdExchanger|date=2018-06-25|work=AdExchanger|access-date=2018-07-13|language=en-US}}</ref>

⚫
In October, 2019, Xandr purchased Clypt, a privately-held technology company focused on enabling programmatic buying of linear television advertising. <ref>{{cite web|url=https://adage.com/article/digital/xandr-acquires-clypd-move-build-connected-tv-empire/2208371|title=Xandr Acquired Clypt in Move to Build Connevted TV Empire}}.</ref>


In December 2021, AT&T announced that they had agreed to sell Xandr to [[Microsoft]] for an undisclosed price, subject to customary closing conditions, including regulatory reviews.<ref>{{cite web|title=Microsoft to buy Xandr ad marketplace from AT&T|url=https://www.zdnet.com/article/microsoft-to-buy-xandr-ad-marketplace-from-at-t/|work=[[ZDNet]]|first=Mary Jo|last=Foley|date=December 21, 2021|access-date=December 21, 2021}}</ref>
In December 2021, AT&T announced that they had agreed to sell Xandr to [[Microsoft]] for an undisclosed price, subject to customary closing conditions, including regulatory reviews.<ref>{{cite web|title=Microsoft to buy Xandr ad marketplace from AT&T|url=https://www.zdnet.com/article/microsoft-to-buy-xandr-ad-marketplace-from-at-t/|work=[[ZDNet]]|first=Mary Jo|last=Foley|date=December 21, 2021|access-date=December 21, 2021}}</ref>


==Founders and financing==
==Founders and financing==
AppNexus was founded by former [[Right Media]] staff, [[Chief Technical Officer|CTO]] [[Brian O’Kelley]], and Mike Nolet, product manager and director of analytics,<ref>{{cite web|url=http://www.appnexus.com/about/ |title=Who We Are |publisher=AppNexus |access-date=2011-05-11| archive-url= https://web.archive.org/web/20110517201506/http://appnexus.com/about/| archive-date= 17 May 2011 | url-status= live}}</ref> with Michael Rubenstein, a former vice president and general manager at Google [[DoubleClick]], who joined AppNexus as president in September 2009.<ref>[http://appnexus.com/documents/09-09-rubenstein-release.pdf ] {{webarchive |url=https://web.archive.org/web/20101212033706/http://appnexus.com/documents/09-09-rubenstein-release.pdf |date=December 12, 2010 }}</ref> The company was financially backed by [[Microsoft]], [[Khosla Ventures]], [[First Round Capital]], [[Venrock]],<ref>{{cite web|url=http://www.pr-inside.com/appnexus-secures-8-million-in-series-r821371.htm |title=AppNexus Secures $8 Million in Series B Funding |publisher=Pr-inside.com |access-date=2011-05-11 |url-status=dead |archive-url=https://web.archive.org/web/20120614091316/http://www.pr-inside.com/appnexus-secures-8-million-in-series-r821371.htm |archive-date=2012-06-14 }}</ref> Kodiak Venture Partners, [[Marc Andreessen]], [[Ben Horowitz]], and [[Ron Conway]]; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.<ref>[https://adexchanger.com/online-advertising/brian-okelley-steps-down-as-appnexus-ceo/ Brian O’Kelley Steps Down As AppNexus CEO] Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019</ref>
AppNexus was founded by former [[Right Media]] staff, [[Chief Technical Officer|CTO]] [[Brian O'Kelley]], and Mike Nolet, product manager and director of analytics,<ref>{{cite web|url=http://www.appnexus.com/about/ |title=Who We Are |publisher=AppNexus |access-date=2011-05-11| archive-url= https://web.archive.org/web/20110517201506/http://appnexus.com/about/| archive-date= 17 May 2011 | url-status= live}}</ref> with Michael Rubenstein, a former vice president and general manager at Google [[DoubleClick]], who joined AppNexus as president in September 2009.<ref>[http://appnexus.com/documents/09-09-rubenstein-release.pdf] {{webarchive|url=https://web.archive.org/web/20101212033706/http://appnexus.com/documents/09-09-rubenstein-release.pdf|date=December 12, 2010}}</ref> The company was financially backed by [[Microsoft]], [[Khosla Ventures]], [[First Round Capital]], [[Venrock]],<ref>{{cite web|url=http://www.pr-inside.com/appnexus-secures-8-million-in-series-r821371.htm |title=AppNexus Secures $8 Million in Series B Funding |publisher=Pr-inside.com |access-date=2011-05-11 |url-status=dead |archive-url=https://web.archive.org/web/20120614091316/http://www.pr-inside.com/appnexus-secures-8-million-in-series-r821371.htm |archive-date=2012-06-14 }}</ref> Kodiak Venture Partners, [[Marc Andreessen]], [[Ben Horowitz]], and [[Ron Conway]]; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.<ref>[https://adexchanger.com/online-advertising/brian-okelley-steps-down-as-appnexus-ceo/ Brian O’Kelley Steps Down As AppNexus CEO] Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019</ref>


== References ==
== References ==
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{{AT&T}}
{{Microsoft}}


{{DEFAULTSORT:Appnexus}}
{{DEFAULTSORT:Appnexus}}
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[[Category:Marketing companies established in 2007]]
[[Category:Marketing companies established in 2007]]
[[Category:Online advertising services and affiliate networks]]
[[Category:Online advertising services and affiliate networks]]
[[Category:Companies based in New York City]]
[[Category:Mass media companies based in New York City]]
[[Category:Microsoft acquisitions]]
[[Category:Microsoft subsidiaries]]
[[Category:Former AT&T subsidiaries]]
[[Category:Former AT&T subsidiaries]]
[[Category:2018 mergers and acquisitions]]
[[Category:2018 mergers and acquisitions]]

{{US-internet-company-stub}}

Latest revision as of 23:19, 27 October 2024

AppNexus Inc.
Company typeSubsidiary
IndustryOnline advertising
Founded2007; 18 years ago (2007)
HeadquartersNew York City, United States
Area served
Worldwide
Key people
Michael Rubenstein (president)
ProductsInfrastructure as a service
Ad serving
Analytics
Number of employees
1000+
ParentXandr (2018-present)

Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.[1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.[citation needed]

AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.[2][3] It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix.[4]

In June 2018, AT&T announced it was acquiring the company and putting it under its Xandr division as a subsidiary.[5] AppNexus was reportedly sold for $1.6 billion, while most news outlets speculated the company did not sell for less than $2 billion.[6]

In October 2019, Xandr purchased Clypd, a privately-held technology company focused on enabling programmatic buying of linear television advertising.[7]

In December 2021, AT&T announced that they had agreed to sell Xandr to Microsoft for an undisclosed price, subject to customary closing conditions, including regulatory reviews.[8]

Founders and financing

[edit]

AppNexus was founded by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet, product manager and director of analytics,[9] with Michael Rubenstein, a former vice president and general manager at Google DoubleClick, who joined AppNexus as president in September 2009.[10] The company was financially backed by Microsoft, Khosla Ventures, First Round Capital, Venrock,[11] Kodiak Venture Partners, Marc Andreessen, Ben Horowitz, and Ron Conway; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.[12]

References

[edit]
  1. ^ Stephanie Clifford (2010-03-12). "Instant Ads Set the Pace on the Web". The New York Times. Archived from the original on 17 March 2010. Retrieved 2010-03-12.
  2. ^ AppNexus (2010-03-12). "AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising". Press release (Press release). PR Newswire. Archived from the original on 22 March 2010. Retrieved 2010-03-12.
  3. ^ "AppNexus Expands Video Buying, Adds New Video Demand Partners". www.mediapost.com. Retrieved 2016-05-22.
  4. ^ Liz Gannes (2010-10-05). "AppNexus Raises $50M for Real-time Ad Platform: Tech News and Analysis «". Gigaom.com. Retrieved 2011-05-11.
  5. ^ "AT&T to Acquire AppNexus". www.businesswire.com. 25 June 2018. Retrieved 23 December 2019.
  6. ^ "AT&T Will Acquire AppNexus | AdExchanger". AdExchanger. 2018-06-25. Retrieved 2018-07-13.
  7. ^ "Xandr Acquired Clypt in Move to Build Connevted TV Empire". 18 October 2019..
  8. ^ Foley, Mary Jo (December 21, 2021). "Microsoft to buy Xandr ad marketplace from AT&T". ZDNet. Retrieved December 21, 2021.
  9. ^ "Who We Are". AppNexus. Archived from the original on 17 May 2011. Retrieved 2011-05-11.
  10. ^ [1] Archived December 12, 2010, at the Wayback Machine
  11. ^ "AppNexus Secures $8 Million in Series B Funding". Pr-inside.com. Archived from the original on 2012-06-14. Retrieved 2011-05-11.
  12. ^ Brian O’Kelley Steps Down As AppNexus CEO Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019
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