Huggies: Difference between revisions
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{{Short description|American brand of baby products}} |
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{{more citations needed|date=July 2016}} |
{{more citations needed|date=July 2016}} |
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{{Infobox company |
{{Infobox company |
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| image = Huggies Disposable Diapers at Kroger.jpg |
| image = Huggies Disposable Diapers at Kroger.jpg |
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| type = Subsidiary brand of baby diapers. |
| type = Subsidiary brand of baby diapers. |
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| foundation = {{start date and age|1968}} (test market)<br>{{start date and age|1978}} ( |
| foundation = {{start date and age|1968}} (test market as Kimbies)<br>{{start date and age|1978}} (as Kleenex Huggies) |
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| products = [[Diapers]], [[training pants]], [[baby wipes]] |
| products = [[Diapers]], [[training pants]], [[baby wipes]] |
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| owner = [[Kimberly-Clark]] |
| owner = [[Kimberly-Clark]] |
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'''Huggies''' is an American company that sells [[disposable]] [[diapers]] and [[baby wipes]] that is marketed by [[Kimberly-Clark]]. Huggies were first [[test market]]ed in 1968, then introduced to the public in |
'''Huggies''' is an American company that sells [[disposable]] [[diapers]] and [[baby wipes]] that is marketed by [[Kimberly-Clark]]. Huggies were first [[test market]]ed in 1968, then introduced to the public in 1977 to replace the Kimbies brand. |
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==History== |
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[[Kimberly-Clark]] started delving into the diaper market in 1966. They introduced the Kimbies brand of diapers in 1968. Kimberly-Clark scientist Frederick J. Hrubecky <ref>{{Cite web |title=Frederick John Hrubecky Obituary 2023 |url=https://www.hovcremation.com/obituaries/frederick-hrubecky |access-date=2023-08-29 |website=Heart of the Valley Cremation Services |language=en}}</ref> designed the initial diaper and was granted a patent in 1973. Hrubecky experimented with diaper technology<ref>{{Cite web |title=Kimberly-Clark Corporation |url=https://www.kimberly-clark.com/ |access-date=2024-05-24 |website=Kimberly Clark News |language=en-us}}</ref> that included [[body contouring]] which would adapt better than standard fit diapers. Kimberly-Clark installed $1 million of fold production equipment, including the first experimental folding machine in a mill in [[Memphis, Tennessee]]. Hrubecky incorporated diaper adhesive tapes that replaced safety pins |
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after consumer tests in [[Denver]] and [[Salt Lake City]] proved they were one of the best features. Kimbies production suffered in the early 1970s after a strike occurred at the Memphis plant. In 1974, the adhesives were switched from [[plastisol]] to [[latex]] due to increased costs. This led to negative feedback due to latex being less durable. Engineers in the Memphis, [[Beech Island, South Carolina]], and [[New Milford, Connecticut]] mills devised a wide variety of tissue machine designs that would eventually incorporate layers of absorbent padding of varying thickness. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December 1977.<ref>{{Cite book |last=Heinrich |first=Thomas |url=https://books.google.com/books?id=xlPNB5HpRDIC&dq=kimbies+huggies&pg=PA187 |title=Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business |last2=Batchelor |first2=Bob |date=2004 |publisher=Ohio State University Press |isbn=978-0-8142-0976-9 |language=en}}</ref><ref>{{Cite book |last=Office |first=United States Patent |url=https://books.google.com/books?id=TnHfjO5FdJoC&dq=frederick+hrubecky+kimberly+clark&pg=PA996 |title=Index of Patents Issued from the United States Patent Office |date=1973 |publisher=U.S. Government Printing Office |language=en}}</ref> |
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==Products== |
==Products== |
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Huggies are diapers designed for premature babies, newborns, and infants, with varieties available for both daytime and nighttime use. Additionally, Huggies is the creator of Pull-Ups and Natural Care Wipes.{{cn|date=October 2024}} |
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{{ad|date=October 2022}} |
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Huggies carries diapers for premature babies, newborns, and infants. They have varieties for daytime and nighttime. They also offer [[Huggies Pull-Ups|Pull-Ups]], training pants for toddlers transitioning from diapers to underwear. Huggies also sells Natural Care wipes. |
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Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. |
Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. In 2024, Huggies introducted Skin Essentials, replacing Special Delivery.<ref>{{Cite web |title=Huggies' new Special Delivery diapers feature dads and moms on the boxes with babies |url=https://www.usatoday.com/picture-gallery/money/2019/07/16/huggies-new-special-delivery-diapers-feature-dads-and-moms-boxes/1741471001/ |access-date=2024-05-24 |website=USA TODAY |language=en-US}}</ref> |
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[[GoodNites]] |
[[GoodNites]] is a line of disposable diapers made for children and adolescents who [[Nocturnal enuresis|wet the bed at night]]. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand.{{cn|date=October 2024}} |
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===Sex specific diapers=== |
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In [[Australia]] and certain other countries, Huggies diapers are typically marketed in |
In [[Australia]] and certain other countries, Huggies diapers are typically marketed in sex-specific versions for boys and girls.<ref>{{Cite web|url=https://www.huggies.com.au/nappies/huggies-nappies|title=Nappies|website=www.huggies.com.au|language=en|access-date=2018-11-04}}</ref> |
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==Discontinued products== |
==Discontinued products== |
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| ⚫ | * Huggies Clean Team<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=gtBB6LrLMHk |title=Huggies Cleanteam Commercial (2008) |date=2021-01-12 |last=The Classic For TV - (Robbit Hawo) |access-date=2024-05-24 |via=YouTube}}</ref> was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups". |
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{{references|section|date=October 2022}} |
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* Introduced in 2003,<ref>{{Cite web |title=Kimberly-Clark Corporation |url=https://www.kimberly-clark.com/ |access-date=2024-05-24 |website=Kimberly Clark News |language=en-us}}</ref> Huggies Convertibles were discontinued due to leak problems. |
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| ⚫ | |||
* Introduced in 2004, Huggies Convertibles were discontinued due to leak problems. |
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==References== |
==References== |
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Latest revision as of 05:06, 28 October 2024
 | This article needs additional citations for verification. (July 2016) |
 | |
| Company type | Subsidiary brand of baby diapers. |
|---|---|
| Founded | 1968 (test market as Kimbies) 1978 (as Kleenex Huggies) |
| Products | Diapers, training pants, baby wipes |
| Owner | Kimberly-Clark |
| Website | www.huggies.com |
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
History
[edit]Kimberly-Clark started delving into the diaper market in 1966. They introduced the Kimbies brand of diapers in 1968. Kimberly-Clark scientist Frederick J. Hrubecky [1] designed the initial diaper and was granted a patent in 1973. Hrubecky experimented with diaper technology[2] that included body contouring which would adapt better than standard fit diapers. Kimberly-Clark installed $1 million of fold production equipment, including the first experimental folding machine in a mill in Memphis, Tennessee. Hrubecky incorporated diaper adhesive tapes that replaced safety pins after consumer tests in Denver and Salt Lake City proved they were one of the best features. Kimbies production suffered in the early 1970s after a strike occurred at the Memphis plant. In 1974, the adhesives were switched from plastisol to latex due to increased costs. This led to negative feedback due to latex being less durable. Engineers in the Memphis, Beech Island, South Carolina, and New Milford, Connecticut mills devised a wide variety of tissue machine designs that would eventually incorporate layers of absorbent padding of varying thickness. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December 1977.[3][4]
Products
[edit]Huggies are diapers designed for premature babies, newborns, and infants, with varieties available for both daytime and nighttime use. Additionally, Huggies is the creator of Pull-Ups and Natural Care Wipes.[citation needed]
Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. In 2024, Huggies introducted Skin Essentials, replacing Special Delivery.[5]
GoodNites is a line of disposable diapers made for children and adolescents who wet the bed at night. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand.[citation needed]
Sex specific diapers
[edit]In Australia and certain other countries, Huggies diapers are typically marketed in sex-specific versions for boys and girls.[6]
Discontinued products
[edit]- Huggies Clean Team[7] was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups".
- Introduced in 2003,[8] Huggies Convertibles were discontinued due to leak problems.
References
[edit]- ^ "Frederick John Hrubecky Obituary 2023". Heart of the Valley Cremation Services. Retrieved 2023-08-29.
- ^ "Kimberly-Clark Corporation". Kimberly Clark News. Retrieved 2024-05-24.
- ^ Heinrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business. Ohio State University Press. ISBN 978-0-8142-0976-9.
- ^ Office, United States Patent (1973). Index of Patents Issued from the United States Patent Office. U.S. Government Printing Office.
- ^ "Huggies' new Special Delivery diapers feature dads and moms on the boxes with babies". USA TODAY. Retrieved 2024-05-24.
- ^ "Nappies". www.huggies.com.au. Retrieved 2018-11-04.
- ^ The Classic For TV - (Robbit Hawo) (2021-01-12). Huggies Cleanteam Commercial (2008). Retrieved 2024-05-24 – via YouTube.
- ^ "Kimberly-Clark Corporation". Kimberly Clark News. Retrieved 2024-05-24.