Jump to content

Clearly Canadian: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
m →top: Style
rm, youtube isnt WP:RS
 
(46 intermediate revisions by 36 users not shown)
Line 1: Line 1:
{{Short description|Brand of bottled water}}
{{Primary sources|date=August 2007}}
{{Primary sources|date=August 2007}}
{{Infobox beverage
{{Infobox beverage
Line 7: Line 8:
|manufacturer = Clearly Food & Beverage Company Ltd.
|manufacturer = Clearly Food & Beverage Company Ltd.
|origin = [[Canada]]
|origin = [[Canada]]
|key_people = [[Paul Tepperman]]<br>{{small|([[CEO]])}}<br>[[John Wilkening]]<br>{{small|([[CFO]])}}
|key_people = [[Paul Tepperman]]<br />{{small|([[CEO]])}}<br />[[John Wilkening]]<br />{{small|([[CFO]])}}
|headquarters = Franchisees across Canada
|headquarters = Franchisees across Canada
|introduced = {{start date| December 1987}}
|introduced = {{start date| December 1987}}
|color = Clear
|color = Clear
|flavor = Sparkling Flavoured & Non-Flavoured Spring Water
|flavor = Sparkling Flavoured & Non-Flavoured Spring Water
|variants = {{plainlist|
|variants =
|related =
*Non-Flavoured Sparkling
*Wild Cherry
*Mountain Blackberry
*Country Raspberry
*Orchard Peach
}}
|related = Clearly Canadian O+2<br />Reebok Fitness Water<br />Clearly Tea<br />Tre Limone<br />Clearly 2<br />[[Orbitz (drink)|Orbitz]]
|website = {{URL|http://www.clearlycanadian.com}}
|website = {{URL|http://www.clearlycanadian.com}}
}}
}}


'''Clearly Canadian''' is a premium multi-SKU beverage brand established in 1987{{citation needed|date=November 2012}} and produced by the Clearly Food & Beverage Company Ltd. of Canada.<ref name="Federal">{{cite web |url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=8232091 |title=Federal Corporation Information |work=Corporations Canada |accessdate=2018-10-06}}</ref> The brand was founded in [[British Columbia]], [[Canada]], and is well-known throughout [[North America]], [[Scandinavia]], parts of [[Europe]], and [[Japan]].
'''Clearly Canadian''' is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada.<ref name="Federal">{{cite web |url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=8232091 |title=Federal Corporation Information |work=Corporations Canada |accessdate=2018-10-06}}</ref> The brand was founded in 1987{{citation needed|date=November 2012}}<ref>{{Cite journal|last=McCullough|first=Michael|date=December 1996|title=Just Add Hype|journal=[[Canadian Business]]|volume=69|issue=15|pages=130–132|via=ProQuest}}</ref> in [[British Columbia]], Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.{{citation needed|date=May 2020}}


==History==
==History==
Founded in 1987 by Gordon Sim, Doug Mason and others in British Columbia, the Clearly Canadian is considered by many as the first premium "new age beverage" offer that precipitated the multibillion-dollar market as it exists today, and has produced product every year since 1987 except for 2010 and 2011.
Founded in 1987 by Gordon Sim, Doug Mason and others in British Columbia, Clearly Canadian is considered by many as the first premium "new age beverage" product that precipitated the multibillion-dollar market as it exists today, and has produced product every year since 1987 except for 2010 and 2011.


Clearly Canadian experienced broad corporate mismanagement during much of the last decade that led to it being acquired by a [[Fast-moving_consumer_goods|CPG]] focused turnaround team in 2012. Large-scale commercial production has resumed again in Canada after a number of limited short production runs during the 2012 to 2014 period. The company's turnaround was precipitated by an online consumer promoted crowd-sourcing campaign that pre-sold in excess of 25,000 cases. [[Rhett and Link]], hosts of an internet comedy show named "[[Good Mythical Morning]]", played a major role in promoting the campaign, attempting to help save the beverage of their childhood.<ref>https://www.youtube.com/watch?v=XnZcCN5KjVk</ref>
Clearly Canadian experienced rapid market-dominating growth throughout the 1990s alongside [[Snapple]] and [[Red Bull]], but fell into broad corporate mismanagement beginning in 2000 and up to 2012, when it was acquired by serial entrepreneur, Robert R. Khan, under his 4NCapital Partners investment firm. Large-scale commercial production resumed shortly thereafter in Canada and was precipitated by an online crowd-sourcing campaign that pre-sold in excess of 40,000 cases. [[Rhett and Link]], celebrity hosts of internet comedy show "[[Good Mythical Morning]]", played a major role in promoting the campaign to save the beverage of their childhood.{{cn|date=October 2024}}

===Acquisitions===
The firm has owned at one time or another My Organic Baby, DMR Food Corporation, and Cascade Clear Water Co.


=== Timeline ===
=== Timeline ===
{{more sources needed|date=May 2024}}
*1987: Clearly Canadian flavoured sparkling water is introduced.
*1987: Clearly Canadian flavoured sparkling water is introduced.
*1993: Annual sales hit $155 million.
*1993: Annual sales hit $155 million.
Line 43: Line 36:
*1998: Clearly Canadian O+2, Battery, and Refresher drinks are introduced.
*1998: Clearly Canadian O+2, Battery, and Refresher drinks are introduced.
*2000: Packaging of flagship line is redesigned and diet flavours are added.
*2000: Packaging of flagship line is redesigned and diet flavours are added.
*2001: Founding Management exits.
*2001: Founding management exits.
*2005: Recapitalization brings about new ownership and management.
*2005: Recapitalization brings about new ownership and management.
*2006: Company founder resigns as chairman.
*2006: Company founder resigns as chairman.
Line 49: Line 42:
*2007: My Organic Baby is acquired.
*2007: My Organic Baby is acquired.
*2010: Successful creditor reorganization.
*2010: Successful creditor reorganization.
*2012: 4NCapital Partners, led by Robert Khan, acquires company.
*2013: Fan-sourced (crowd-sourcing) direct-to-consumer pre-sales campaign.
*2013: Fan-sourced (crowd-sourcing) direct-to-consumer pre-sales campaign.
*2015: Pre-sale campaign reached its goal of 25,000 cases pre-sold, pushing the product back into production.<ref>[http://www.clearlycanadian.com/faq]</ref>
*2015: Pre-sale campaign reached its goal of 25,000 cases pre-sold, pushing the product back into production.<ref>{{cite web |url=https://clearlycanadian.com/faq-s|title=About Our Products|last= |first= |date=2023|website=clearlycanadian.com|publisher=Clearly Food & Beverage Company Ltd.}}</ref>
*2017: Clearly Canadian producing at national levels in both Vancouver and Montreal.
*2017: Clearly Canadian producing at national levels in both Vancouver and Montreal.
*2021: Clearly Canadian is sold in a non-disclosed sale to private investors.

*2023: Clearly Canadian launches Zero Sugar & Essence Unsweetened portfolios.
==Brands, products & flavours==
*2024: Clearly Canadian launches its "Originals" in 6-pack SleekCans.<ref>{{cite web |url=https://www.courtlistener.com/docket/67021821/13714-llc-v-khan/|title=13714, LLC v. Khan (4:23-cv-00960)|last= |first= |date=2023|website=www.courtlistener.com|publisher=Free Law Project}}</ref>
[[Image:ClearlyCanadian Cherry2.jpg|thumb|150px|Cherry-flavoured 14 oz. bottle (Generation #2)]]
Clearly Canadian has released many product SKUs and formats over the years, including the following flavoured sparkling waters (with current offerings as of 2018 in ''italics''):

*''Wild Cherry''
* Green Apple
* Peach Mango
*''Orchard Peach''<ref>{{cite web|url=http://www.beveragesdirect.com/Brands/Clearly-Canadian-Sparkling-Waters.aspx |title=Clearly Canadian Sparkling Waters |publisher=Beveragesdirect.com |date= |accessdate=2013-12-22}}</ref>
*''Mountain Blackberry''
* Coastal Cranberry
* Summer Strawberry
*''Country Raspberry''
* Western Loganberry
* Tropical Tangerine
* Alpine Fruit & Berries

Additionally, the brand has released the following products:

* Clearly Tea
* Clearly Sparkling Tea
* Clearly Canadian Sparkling Water (non-flavoured)
* Reebok Fitness Water by Clearly Canadian
* DailyHydration
* DailyEnergy
* DailyVitamin
* DailyBeauty *(never released)
* Clearly O+2
* Tre Limone
* [[Orbitz (drink)|Orbitz]]

==Bottle history==
Clearly Canadian has been released in a number of packaging formats, principally in [[glass]] and [[Polyethylene terephthalate|PET]] bottles, that have always highlighted their distinctive flavours with vibrant colours and graphics.{{citation needed|date=November 2012}} The brand's first generation signature "tear drop" glass bottle, shown to the right and for which the brand is famous, is an 11-oz (325-ml) light blue conical bottle. This bottle has come in two styles, one embossed with the name Clearly Canadian on it, the other not. The brand's second generation glass bottle was a 14-oz (414-ml) cylindrical bottle, which has been discontinued. In PET plastic, the brand has been available from time-to-time in standard 16 oz. (448ml) formats.

[[Image:ClearlyCanadian Cherry1.jpg|thumb|150px|Cherry-flavoured 11 oz. bottle (Generation #1)]]

==Beverage ingredients==
The beverages have used a number of different ingredients and formulas over the years.{{citation needed|date=November 2012}} Its flagship sparkling flavoured water line uses natural Canadian spring water and natural flavorings. Depending on formulation, the drinks have been sweetened with raw cane sugar, [[high fructose corn syrup]], sucrose and others.

==In popular culture==
Throughout the 1990s, Clearly Canadian was featured in numerous mainstream television shows and films, including ''[[Sex and the City]]'', ''[[Seinfeld]]'', ''[[Friends]]'', ''[[Dawson's Creek]]'', ''[[Weekend at Bernie's]]'', ''[[Jerry Maguire]]'' and ''[[The Vanishing (1993 film)|The Vanishing]]''.


== See also ==
== See also ==
Line 99: Line 55:
==References==
==References==
{{reflist}}
{{reflist}}

==External links==
* {{Official website|http://www.clearlycanadian.com}}
* [https://www.facebook.com/ClearlyCanadian Clearly Canadian | Facebook]


[[Category:Soft drinks]]
[[Category:Soft drinks]]

Latest revision as of 05:38, 28 October 2024

Clearly Canadian
TypeSparkling water
ManufacturerClearly Food & Beverage Company Ltd.
Country of origin Canada
IntroducedDecember 1987 (December 1987)
ColorClear
FlavorSparkling Flavoured & Non-Flavoured Spring Water
Websitewww.clearlycanadian.com

Clearly Canadian is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada.[1] The brand was founded in 1987[citation needed][2] in British Columbia, Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.[citation needed]

History

[edit]

Founded in 1987 by Gordon Sim, Doug Mason and others in British Columbia, Clearly Canadian is considered by many as the first premium "new age beverage" product that precipitated the multibillion-dollar market as it exists today, and has produced product every year since 1987 except for 2010 and 2011.

Clearly Canadian experienced rapid market-dominating growth throughout the 1990s alongside Snapple and Red Bull, but fell into broad corporate mismanagement beginning in 2000 and up to 2012, when it was acquired by serial entrepreneur, Robert R. Khan, under his 4NCapital Partners investment firm. Large-scale commercial production resumed shortly thereafter in Canada and was precipitated by an online crowd-sourcing campaign that pre-sold in excess of 40,000 cases. Rhett and Link, celebrity hosts of internet comedy show "Good Mythical Morning", played a major role in promoting the campaign to save the beverage of their childhood.[citation needed]

Timeline

[edit]
  • 1987: Clearly Canadian flavoured sparkling water is introduced.
  • 1993: Annual sales hit $155 million.
  • 1993: Royalty agreement with Camfrey Resources is terminated for $22.9 million.
  • 1994: Clearly Tea and Clearly Two beverages are test-marketed.
  • 1996: Hostile acquisition pursuit of Sun-Rype Products Ltd. initiated.
  • 1996: Orbitz, with free-floating gel spheres, is introduced.
  • 1997: Cascade Clear Water Co. is acquired.
  • 1998: Clearly Canadian O+2, Battery, and Refresher drinks are introduced.
  • 2000: Packaging of flagship line is redesigned and diet flavours are added.
  • 2001: Founding management exits.
  • 2005: Recapitalization brings about new ownership and management.
  • 2006: Company founder resigns as chairman.
  • 2007: DMR Food Corporation is acquired.[3]
  • 2007: My Organic Baby is acquired.
  • 2010: Successful creditor reorganization.
  • 2012: 4NCapital Partners, led by Robert Khan, acquires company.
  • 2013: Fan-sourced (crowd-sourcing) direct-to-consumer pre-sales campaign.
  • 2015: Pre-sale campaign reached its goal of 25,000 cases pre-sold, pushing the product back into production.[4]
  • 2017: Clearly Canadian producing at national levels in both Vancouver and Montreal.
  • 2021: Clearly Canadian is sold in a non-disclosed sale to private investors.
  • 2023: Clearly Canadian launches Zero Sugar & Essence Unsweetened portfolios.
  • 2024: Clearly Canadian launches its "Originals" in 6-pack SleekCans.[5]

See also

[edit]

References

[edit]
  1. ^ "Federal Corporation Information". Corporations Canada. Retrieved 2018-10-06.
  2. ^ McCullough, Michael (December 1996). "Just Add Hype". Canadian Business. 69 (15): 130–132 – via ProQuest.
  3. ^ "DMR Food Corporation Acquired by Clearly Canadian". Food Ingredients 1st. February 9, 2007. Retrieved December 22, 2013.
  4. ^ "About Our Products". clearlycanadian.com. Clearly Food & Beverage Company Ltd. 2023.
  5. ^ "13714, LLC v. Khan (4:23-cv-00960)". www.courtlistener.com. Free Law Project. 2023.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Clearly_Canadian&oldid=1253845933"