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{{short description|South Korean live video streaming service}}
{{short description|South Korean live video streaming service}}
{{other uses}}
{{hatnote|For other meanings, see [[V Live (disambiguation)]].}}
{{Use mdy dates|date=January 2022}}
{{Use mdy dates|date=January 2022}}
{{Infobox website
{{Infobox website
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| logo = V LIVE app icon.png
| logo = V LIVE app icon.png
| logo_size = 150px
| logo_size = 150px
| url = {{webarchive |url=https://web.archive.org/web/*/http://www.vline.tv/ |date=December 31, 2022 |title=Archived official website}}
| url = {{URL|vlive.tv}}
| commercial = Yes
| commercial = Yes
| type = Video streaming
| type = Video streaming
| registration = Optional
| registration = Optional
| language = Korean, English, Thai, Spanish, Vietnamese, Portuguese, Indonesian, Chinese (simplified), Chinese (traditional), Japanese
| language = Korean, English, Thai, Spanish, Vietnamese, Portuguese, Indonesian, Chinese (simplified), Chinese (traditional), Japanese
| successor = [[Weverse]]
| owner = {{ubl|[[Naver (corporation)|Naver Corporation]]{{efn|V-Live will soon be transferred to Weverse Company, a subsidiary of HYBE Corporation. Weverse Company is owned in a 51% by HYBE Corp. and 49% by Naver Corp.|name="Weverse"}}| (2015-2022) | Weverse Company |(2022)}}
| owner = {{ubl|[[Naver (corporation)|Naver Corporation]]{{efn|V-Live was transferred to Weverse Company, a subsidiary of HYBE Corporation. Weverse Company is owned in a 51% by HYBE Corp. and 49% by Naver Corp.|name="Weverse"}}| (2015–2022) | Weverse Company |(2022)}}
| launch_date = {{start date and age|2015|08}}
| dissolved = {{end date and age|2022|12|31}}
| launch_date = {{start date|2015|08}}
| dissolved = {{end date|2022|12|31}}
}}
}}


'''V Live''' (stylized as '''VLIVE'''), sometimes referred to as '''V App''', is a South Korean [[Livestreaming|live video streaming service]] that allows celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows and award shows on the internet. The service is available for streaming via web browsers on [[Windows]], [[macOS]], and [[Linux]], as well as apps on [[iOS]] and [[Android (operating system)|Android]] devices.<ref>{{Cite news|url=http://m.vlive.tv/about|title=About V LIVE|access-date=March 7, 2018|language=en|archive-date=March 8, 2018|archive-url=https://web.archive.org/web/20180308081624/http://m.vlive.tv/about|url-status=live}}</ref> The company was launched by [[Naver (corporation)|Naver Corporation]] in late August 2015,<ref name="Herald">{{Cite news|url=http://www.koreaherald.com/view.php?ud=20150729000975|title=Naver to launch global streaming app for K-pop|last=Herald|first=The Korea|date=July 29, 2015|access-date=March 14, 2018|language=en|archive-date=July 31, 2015|archive-url=https://web.archive.org/web/20150731043815/http://www.koreaherald.com/view.php?ud=20150729000975|url-status=live}}</ref>{{efn|name="Weverse"}} and transferred to [[Weverse|Weverse Company]] on March 2, 2022. It is expected to end on December 31, 2022.
'''V Live''' (stylized as '''VLIVE'''), sometimes referred to as '''V App''', was a South Korean [[Livestreaming|live video streaming service]] that allowed celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows and award shows on the internet. The service was available for streaming via web browsers on [[Windows]], [[macOS]], and [[Linux]], as well as apps on [[iOS]] and [[Android (operating system)|Android]] devices.<ref>{{Cite news|url=http://m.vlive.tv/about|title=About V LIVE|access-date=March 7, 2018|language=en|archive-date=March 8, 2018|archive-url=https://web.archive.org/web/20180308081624/http://m.vlive.tv/about|url-status=live}}</ref> The company was launched by [[Naver (corporation)|Naver Corporation]] in late August 2015,<ref name="Herald">{{Cite news|url=http://www.koreaherald.com/view.php?ud=20150729000975|title=Naver to launch global streaming app for K-pop|date=July 29, 2015|access-date=March 14, 2018|language=en|archive-date=July 31, 2015|newspaper=[[The Korea Herald]]|archive-url=https://web.archive.org/web/20150731043815/http://www.koreaherald.com/view.php?ud=20150729000975|url-status=live}}</ref> and transferred to [[Weverse|Weverse Company]] on March 2, 2022. It was shut down after merging with Weverse on December 31, 2022.


== History ==
== History ==
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In early August 2015, [[Naver Corporation]] released the live streaming app, V Live. The application was originally available only on the [[Google Play|Google Play Store]] for [[Android (operating system)|Android]], but later launched on [[App Store]] for iOS. The app was aimed at reaching international fan bases, particularly those in Japan, China, Taiwan, Thailand and Vietnam.<ref name="Herald"/> Therefore, there were no region restrictions and the website had a variety of language options, such as English, Chinese and Japanese.
In early August 2015, [[Naver Corporation]] released the live streaming app, V Live. The application was originally available only on the [[Google Play|Google Play Store]] for [[Android (operating system)|Android]], but later launched on [[App Store]] for iOS. The app was aimed at reaching international fan bases, particularly those in Japan, China, Taiwan, Thailand and Vietnam.<ref name="Herald"/> Therefore, there were no region restrictions and the website had a variety of language options, such as English, Chinese and Japanese.


V Live provided beta service on August 1, 2015, and the official service started on September 1, 2015.<ref>{{cite web|url=http://www.nspna.com/news/?mode=view&newsid=131757|title=네이버, 라이브스트리밍 동영상 서비스 'V' 출시…빅뱅 등 셀럽 참여|access-date=June 24, 2020|archive-date=June 26, 2020|archive-url=https://web.archive.org/web/20200626064038/http://www.nspna.com/news/?mode=view&newsid=131757|url-status=live}}</ref>
V Live provided beta service on August 1, 2015, and the official service started on September 1, 2015.<ref>{{cite web|url=http://www.nspna.com/news/?mode=view&newsid=131757|script-title=ko:네이버, 라이브스트리밍 동영상 서비스 'V' 출시…빅뱅 등 셀럽 참여|access-date=June 24, 2020|archive-date=June 26, 2020|archive-url=https://web.archive.org/web/20200626064038/http://www.nspna.com/news/?mode=view&newsid=131757|url-status=live}}</ref>


V Live released the full Android version on September 2, 2015, and the full iOS version was released in mid-September 2015.<ref>{{cite web|url=http://www.artkoreatv.com/news/articleView.html?idxno=19511|title=네이버 'V(브이)'…"안드로이드 정식 버전 출시하며 빅뱅 'V LIVE' 시작"|access-date=June 24, 2020|archive-date=June 25, 2020|archive-url=https://web.archive.org/web/20200625003929/http://www.artkoreatv.com/news/articleView.html?idxno=19511|url-status=live}}</ref>
V Live released the full Android version on September 2, 2015, and the full iOS version was released in mid-September 2015.<ref>{{cite web|url=http://www.artkoreatv.com/news/articleView.html?idxno=19511|title=네이버 'V(브이)'…"안드로이드 정식 버전 출시하며 빅뱅 'V LIVE' 시작"|date=September 2, 2015 |access-date=June 24, 2020|archive-date=June 25, 2020|archive-url=https://web.archive.org/web/20200625003929/http://www.artkoreatv.com/news/articleView.html?idxno=19511|url-status=live}}</ref>


According to Sensor Tower, the application had 200,000 downloads and earned $600,000 in Aug 2017; by May 2018, the V Live app had over 1 million downloads on the Google Play Store and iTunes.<ref>{{Cite web|url=https://sensortower.com/|title=Sensor Tower - Mobile App Store Marketing Intelligence|last=Tower|first=Sensor|website=Sensor Tower|access-date=May 1, 2018|archive-date=May 16, 2013|archive-url=https://web.archive.org/web/20130516044027/https://sensortower.com/|url-status=live}}</ref>
According to Sensor Tower, the application had 200,000 downloads and earned $600,000 in Aug 2017; by May 2018, the V Live app had over 1 million downloads on the Google Play Store and iTunes.<ref>{{Cite web|url=https://sensortower.com/|title=Sensor Tower - Mobile App Store Marketing Intelligence|last=Tower|first=Sensor|website=Sensor Tower|access-date=May 1, 2018|archive-date=May 16, 2013|archive-url=https://web.archive.org/web/20130516044027/https://sensortower.com/|url-status=live}}</ref>


On January 27, 2021, it was announced that [[Naver Corporation]], will transfer their V Live service to [[Hybe Corporation]]'s technology subsidiary, Weverse Company Inc. (formerly known as beNX Inc.).<ref>{{Cite web|date=January 27, 2021|title=빅히트·네이버 협업, 팬 커뮤니티 플랫폼 강화 [공식입장]|url=http://www.xportsnews.com/?ac=article_view&entry_id=1382865|access-date=January 27, 2021|website=www.xportsnews.com|language=ko|archive-date=August 4, 2021|archive-url=https://web.archive.org/web/20210804180729/https://www.xportsnews.com/?ac=article_view&entry_id=1382865|url-status=live}}</ref> The transfer are scheduled to start on March 2, 2022, onwards starting with transfer of users information and change of management company prior to the gradual phase out of the service in favor of a consolidated yet to be named service.<ref>{{Cite web|title=V LIVE, Notice 4549|url=https://www.vlive.tv/notice/4549|access-date=January 28, 2022|website=www.vlive.tv|language=en|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128123034/https://www.vlive.tv/notice/4549|url-status=live}}</ref><ref>{{Cite web|title=V LIVE|url=https://www.vlive.tv/notice/4533|access-date=January 28, 2022|website=www.vlive.tv|language=en|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128123037/https://www.vlive.tv/notice/4533|url-status=live}}</ref>
On January 27, 2021, it was announced that [[Naver Corporation]], would transfer their V Live service to [[Hybe Corporation]]'s technology subsidiary, Weverse Company Inc. (formerly known as beNX Inc.).<ref>{{Cite web|date=January 27, 2021|script-title=ko:빅히트·네이버 협업, 팬 커뮤니티 플랫폼 강화 [공식입장]|url=http://www.xportsnews.com/?ac=article_view&entry_id=1382865|access-date=January 27, 2021|website=www.xportsnews.com|language=ko|archive-date=August 4, 2021|archive-url=https://web.archive.org/web/20210804180729/https://www.xportsnews.com/?ac=article_view&entry_id=1382865|url-status=live}}</ref> The transfer started on March 2, 2022, starting with transfer of users information and change of management company leading to the gradual phase out of the service in favor of a consolidated service.<ref>{{Cite web|title=V LIVE, Notice 4549|url=https://www.vlive.tv/notice/4549|access-date=January 28, 2022|website=www.vlive.tv|language=en|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128123034/https://www.vlive.tv/notice/4549|url-status=live}}</ref><ref>{{Cite web|title=V LIVE|url=https://www.vlive.tv/notice/4533|access-date=January 28, 2022|website=www.vlive.tv|language=en|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128123037/https://www.vlive.tv/notice/4533|url-status=live}}</ref>


== Services and features ==
== Services and features ==
V Live has over 1,450 channels associated with different [[K-pop]] stars, including [[BTS]], [[Big Bang (band)|Big Bang]], [[Blackpink]], [[Winner (band)|Winner]], [[iKon]], [[Exo (band)|Exo]], [[Red Velvet (group)|Red Velvet]], [[Got7]], [[Gfriend]], [[TXT (band)|TXT]], [[Ateez]], [[Treasure (band)|Treasure]], [[Monsta X]], [[BtoB (band)|BtoB]], [[Astro (South Korean band)|Astro]], [[Apink]], [[T-ara]], [[NCT (band)|NCT]], [[Twice]], [[Stray Kids]], [[Itzy]], [[Iz*One]], [[Infinite (band)|Infinite]], [[Mamamoo]], [[Rocket Punch]], [[Golden Child (band)|Golden Child]], [[Enhypen]], [[Oneus]], [[Victon]] and [[Seventeen (South Korean band)|Seventeen]] as well as several actors, such as [[Lee Jong-suk]], [[Lee Dong-wook]], and [[Park Bo-young]].<ref>{{Cite news|url=http://www.vlive.tv/channels|title=Channels : V LIVE|access-date=March 14, 2018|language=en|archive-date=April 28, 2022|archive-url=https://web.archive.org/web/20220428225321/https://www.vlive.tv/channels|url-status=live}}</ref> V Live may broadcast programs that range from live chat sessions with fans, performances, reality shows, and award shows.
V Live had over 1,450 channels associated with different [[K-pop]] stars, including [[BTS]], [[Big Bang (band)|Big Bang]], [[Blackpink]], [[Winner (band)|Winner]], [[iKon]], [[Exo]], [[Red Velvet (group)|Red Velvet]], [[Got7]], [[Gfriend]], [[TXT (band)|TXT]], [[Ateez]], [[Treasure (band)|Treasure]], [[Monsta X]], [[BtoB (band)|BtoB]], [[Astro (South Korean band)|Astro]], [[Apink]], [[T-ara]], [[NCT (band)|NCT]], [[Twice]], [[Stray Kids]], [[Itzy]], [[Iz*One]], [[Infinite (group)|Infinite]], [[Mamamoo]], [[Rocket Punch]], [[Golden Child (band)|Golden Child]], [[Enhypen]], [[Oneus]], [[Victon]], [[Seventeen (South Korean band)|Seventeen]], [[Shinhwa]], [[Super Junior]], [[Double S 301]], [[Heo Young-saeng]], and [[Jessica Jung]]. It also hosted channels for various actors and actresses, including [[Lee Jong-suk]], [[Lee Dong-wook]], and [[Park Bo-young]].<ref>{{Cite news|url=http://www.vlive.tv/channels|title=Channels : V LIVE|access-date=March 14, 2018|language=en|archive-date=April 28, 2022|archive-url=https://web.archive.org/web/20220428225321/https://www.vlive.tv/channels|url-status=live}}</ref> V Live broadcast programs that ranged from live performances and chat sessions with fans, to reality and award shows.


V Live makes it easy for fans to interact with the website. Users are alerted when a channel they follow begins a live stream or uploads new content.<ref name="Aisyah">{{Cite journal|last=Aisyah|first=Aznur|last2=Jin|first2=Nam Yun|date=December 28, 2017|title=K-Pop V Fansubs, V LIVE and NAVER Dictionary: Fansubbers' Synergy in Minimising Language Barriers|url=http://ejournal.ukm.my/3l/article/view/21518|journal=3L: Language, Linguistics, Literature|language=en|volume=23|issue=4|issn=2550-2247|access-date=May 3, 2018|archive-date=January 10, 2018|archive-url=https://web.archive.org/web/20180110231810/http://ejournal.ukm.my/3l/article/view/21518|url-status=live}}</ref> Users can also comment or send hearts on videos, which the idol or idols can also see in real time. Special effects will occur on the screen when the hearts add up to a certain amount. (e.g., congratulations for reaching 100 million)<ref>{{Cite web|title=About V LIVE|url=https://www.vlive.tv/about|access-date=September 14, 2020|website=www.vlive.tv|language=en|archive-date=March 11, 2016|archive-url=https://web.archive.org/web/20160311081451/https://www.vlive.tv/about|url-status=live}}</ref> Every interaction contributes to the user's "chemi-beat". The chemi-beat tracks the users chemistry with a celebrity. Users can increase their chemi-beat by regularly engaging with a channel, turning on push notifications and sharing videos.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=16513|title=What is a chemi-beat?|website=help.naver.com|language=en|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> Having a high chemi-beat increases the user's chances of winning an event hosted by an idol.<ref name=":0" />
V Live also made it easy for fans to interact with the website. Users were alerted when a channel they followed began a live stream or uploaded new content.<ref name="Aisyah">{{Cite journal|last1=Aisyah|first1=Aznur|last2=Jin|first2=Nam Yun|date=December 28, 2017|title=K-Pop V Fansubs, V LIVE and NAVER Dictionary: Fansubbers' Synergy in Minimising Language Barriers|url=http://ejournal.ukm.my/3l/article/view/21518|journal=3L: Language, Linguistics, Literature|volume=23|issue=4|pages=112–127 |doi=10.17576/3L-2017-2304-09 |issn=2550-2247|access-date=May 3, 2018|archive-date=January 10, 2018|archive-url=https://web.archive.org/web/20180110231810/http://ejournal.ukm.my/3l/article/view/21518|url-status=live|doi-access=free}}</ref> They could comment or send hearts on videos, which were visible to the idol or celebrity in real time. A [[special effects]] congratulatory message appeared on screen whenever the heart count exceeded 1, 10, or 100 million hearts.<ref>{{Cite web|title=About V LIVE|url=https://www.vlive.tv/about|access-date=September 14, 2020|website=www.vlive.tv|archive-date=March 11, 2016|archive-url=https://web.archive.org/web/20160311081451/https://www.vlive.tv/about|url-status=live}}</ref> Every interaction contributed to the user's "chemi-beat", which tracked the users chemistry with a celebrity. Users could increase their chemi-beat by regularly engaging with a channel, turning on push notifications, and sharing videos.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=16513|title=What is a chemi-beat?|website=help.naver.com|language=en|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> Having a high chemi-beat increased users chances of winning an event hosted by an idol.<ref name=":0" />


=== V Live+ (Plus) ===
=== V Live+ (Plus) ===
V Live+ refers to paid content types that offer unreleased, downloadable and fan catered content.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=15362&lang=en|title=What is V Live +(PLUS)?|website=help.naver.com|language=en|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> V Live+ content can be purchased with V coins, which roughly amount to 50 for US$1,<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=15363|title=What are coins and how can I buy them?|website=help.naver.com|language=en|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> or redeemed using a code presented with an external purchase, such as an album.<ref>{{Cite web|url=https://www.vlive.tv/product/ds00u00u00000081|title=GOT7 <Present: YOU> Voice Thanks To|website=www.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085358/https://www.vlive.tv/product/ds00u00u00000081|url-status=live}}</ref>
V Live+ referred to paid content types that offer unreleased, downloadable, and fan catered content.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=15362&lang=en|title=What is V Live +(PLUS)?|website=help.naver.com|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> V Live+ content could be purchased with V coins, which roughly amounted to 50 for US$1,<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=15363|title=What are coins and how can I buy them?|website=help.naver.com|access-date=March 14, 2018|archive-date=August 27, 2022|archive-url=https://web.archive.org/web/20220827151320/https://help.naver.com/index.help|url-status=live}}</ref> or redeemed using a code presented with an external purchase, such as an album.<ref>{{Cite web|url=https://www.vlive.tv/product/ds00u00u00000081|title=GOT7 <Present: YOU> Voice Thanks To|website=www.vlive.tv|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085358/https://www.vlive.tv/product/ds00u00u00000081|url-status=live}}</ref>


=== CH+ (Channel+) ===
=== CH+ (Channel+) ===
Some idols also offer CH+, a premium channel that can only be accessed with a subscription. CH+ channels can be purchased with V coins on a 30-day, 3 month, 6 month or yearly basis.<ref>{{Cite news|url=http://www.vlive.tv/channelplus/E832DF|title=[V LIVE] TWICE+|access-date=April 26, 2018|language=en|archive-date=April 23, 2018|archive-url=https://web.archive.org/web/20180423090549/http://www.vlive.tv/channelplus/E832DF|url-status=live}}</ref> CH+ channels differ from regular channels in that they provide hidden broadcasts, videos and posts.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=17275|title=The difference between regular channels and CHANNEL+|website=help.naver.com|language=en|access-date=April 26, 2018}}</ref>
Some idols also offered CH+, a premium channel accessible only via subscription. CH+ channels could be purchased with V coins on a 30-day, 3 month, 6 month, or yearly basis.<ref>{{Cite news|url=http://www.vlive.tv/channelplus/E832DF|title=[V LIVE] TWICE+|access-date=April 26, 2018|archive-date=April 23, 2018|archive-url=https://web.archive.org/web/20180423090549/http://www.vlive.tv/channelplus/E832DF|url-status=live}}</ref> CH+ channels differed from regular channels in that they provided hidden broadcasts, videos, and posts.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.nhn?serviceNo=12240&categoryNo=17275|title=The difference between regular channels and CHANNEL+|website=help.naver.com|access-date=April 26, 2018}}</ref> [[Behind-the-scenes]] footage of V Live-exclusive dramas, for example: ''Welcome to Heal Inn'' and ''We See Winter'', both featuring [[Fromis 9]], was also available.{{citation needed|date=July 2019}}


Reality shows that have aired exclusively on V Live CH+ include ''Real GOT7'' and ''BTS: Bon Voyage''.{{citation needed|date=July 2019}}
Reality shows that aired exclusively on V Live CH+ included ''Real GOT7'' and ''BTS: Bon Voyage''.{{citation needed|date=July 2019}}

Behind the scenes of VLive-only dramas can also be seen in the CH+ channel. For example: ''Welcome to Heal Inn'' and ''We See Winter'', both series with [[Fromis 9]].{{citation needed|date=July 2019}}


=== V COIN ===
=== V COIN ===
'V COIN' refers to the electronic currency within 'service' to purchase 'paid product'. 'Paid product' means various products (viewing rights to certain 'content', and/or download rights, specific features within 'service', etc.) that the 'member' can purchase within the 'service'. 'V COIN' can be purchased/recharged through and by app market purchase, credit card, cell phone, bank transfer, and other payment methods set by the company within the service platform. However, if 'member' selects the payment method with an independent operator, the 'member' must follow the payment procedures set by the relevant operator to continue with purchase (iOS only).<ref>{{Cite web|title=V LIVE - Paid Service Terms|url=https://www.vlive.tv/policies/paid|access-date=September 14, 2020|website=www.vlive.tv|archive-date=August 8, 2020|archive-url=https://web.archive.org/web/20200808172937/https://www.vlive.tv/policies/paid|url-status=live}}</ref>
'V COIN' referred to the electronic currency within 'service' to purchase 'paid product'. 'Paid product' means various products (viewing rights to certain 'content', and/or download rights, specific features within 'service', etc.) that the 'member' can purchase within the 'service'. 'V COIN' could be purchased/recharged through and by app market purchase, credit card, cell phone, bank transfer, and other payment methods set by the company within the service platform. However, if 'member' selected the payment method with an independent operator, the 'member' must follow the payment procedures set by the relevant operator to continue with purchase (iOS only).<ref>{{Cite web|title=V LIVE - Paid Service Terms|url=https://www.vlive.tv/policies/paid|access-date=September 14, 2020|website=www.vlive.tv|archive-date=August 8, 2020|archive-url=https://web.archive.org/web/20200808172937/https://www.vlive.tv/policies/paid|url-status=live}}</ref>


=== Stickers ===
=== Stickers ===
Stickers are image items that can be used in V Live chat. Some sticker packs are restricted to particular channels and can only be used in these channel's chats.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16857|title=What are "stickers"?|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050339/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16857|url-status=live}}</ref> Stickers could be purchased in the STORE using V coins. Most sticker packs are either free or 100 coins (US$1.99).<ref>{{Cite web|url=https://www.vlive.tv/vstore/sticker|title=STICKERS|website=www.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085420/https://www.vlive.tv/vstore/sticker|url-status=live}}</ref>
Stickers were image items that could be used in V Live chat. Some sticker packs were restricted to particular channels and could only be used in these channel's chats.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16857|title=What are "stickers"?|website=help.naver.com|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050339/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16857|url-status=live}}</ref> Stickers could be purchased in the STORE using V coins. Most sticker packs were either free or 100 coins (US$1.99).<ref>{{Cite web|url=https://www.vlive.tv/vstore/sticker|title=STICKERS|website=www.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085420/https://www.vlive.tv/vstore/sticker|url-status=live}}</ref>


The stickers ceased sales on December 1, 2021.<ref name=":1" />
The stickers ceased sales on December 1, 2021.<ref name=":1" />


=== V Lightstick ===
=== V Lightstick ===
V Lightstick (stylized in [[all caps]]) is a digital item that acts as a special "heart" icon. The V Lightstick provides the user with double the "hearts" when tapped, a special on-screen effect when heart milestones are hit and a 3 dimensional interactive object representing the lightstick.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21117|title=About V Lightstick|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050840/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21117|url-status=live}}</ref> 1-day and 30-day passes were available for purchase in the STORE for 50 coins and 150 coins respectively.<ref>{{Cite web|url=https://www.vlive.tv/vstore/lightStick|title=LIGHTSTICK|website=www.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085400/https://www.vlive.tv/vstore/lightStick|url-status=live}}</ref> V Lightstick was only been able to be used on the mobile app.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21119|title=We introduce you V LIGHT STICk 2nd lineup|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050745/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21119|url-status=live}}</ref>
V Lightstick (stylized in [[all caps]]) was a digital item that acted as a special "heart" icon. The V Lightstick provided the user with double the "hearts" when tapped, a special on-screen effect when heart milestones were hit and a 3 dimensional interactive object representing the lightstick.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21117|title=About V Lightstick|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050840/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21117|url-status=live}}</ref> 1-day and 30-day passes were available for purchase in the STORE for 50 coins and 150 coins respectively.<ref>{{Cite web|url=https://www.vlive.tv/vstore/lightStick|title=LIGHTSTICK|website=www.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085400/https://www.vlive.tv/vstore/lightStick|url-status=live}}</ref> V Lightstick was only able to be used on the mobile app.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21119|title=We introduce you V LIGHT STICk 2nd lineup|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615050745/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=21119|url-status=live}}</ref>


V Lightstick was introduced on December 7, 2018, and was originally only available for [[BTS (band)|BTS]], [[GOT7]], [[Red Velvet (group)|Red Velvet]], [[Monsta X]], [[NU'EST W]], and [[Twice]]. On December 27, 2018, V Live announced the expansion of V Lightstick to include [[Blackpink]], [[iKon]], [[Seventeen (South Korean band)|Seventeen]], [[Winner (band)|Winner]] and [[Cosmic Girls]].<ref>{{Cite web|url=https://channels.vlive.tv/BEF807/celeb/0.9451786|title=V Lightstick Use Restrictions|website=channels.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203143527/https://channels.vlive.tv/BEF807/celeb/0.9451786|url-status=live}}</ref>
V Lightstick was introduced on December 7, 2018, and was originally only available for [[BTS (band)|BTS]], [[GOT7]], [[Red Velvet (group)|Red Velvet]], [[Monsta X]], [[NU'EST W]], and [[Twice]]. On December 27, 2018, V Live announced the expansion of V Lightstick to include [[Blackpink]], [[iKon]], [[Seventeen (South Korean band)|Seventeen]], [[Winner (band)|Winner]] and [[Cosmic Girls]].<ref>{{Cite web|url=https://channels.vlive.tv/BEF807/celeb/0.9451786|title=V Lightstick Use Restrictions|website=channels.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203143527/https://channels.vlive.tv/BEF807/celeb/0.9451786|url-status=live}}</ref>
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=== V Fansubs ===
=== V Fansubs ===
V Fansubs refers to the subtitling service that allows users to submit their own foreign-language subtitle translations for V Live videos. These subtitles are reviewed by a team from V Fansubs before they are uploaded onto V Live.<ref>{{Cite web|url=https://subtitle.vlive.tv/guide/translation|title=Guidelines|website=subtitle.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085240/https://subtitle.vlive.tv/guide/translation|url-status=live}}</ref> This subtitling feature has been a significant aspect of V Live's growth, attracting a large international fanbase outside of South Korea.
V Fansubs referred to the subtitling service that allowed users to submit their own foreign-language subtitle translations for V Live videos. These subtitles were reviewed by a team from V Fansubs before they were uploaded onto V Live.<ref>{{Cite web|url=https://subtitle.vlive.tv/guide/translation|title=Guidelines|website=subtitle.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203085240/https://subtitle.vlive.tv/guide/translation|url-status=live}}</ref> This subtitling feature had been a significant aspect of V Live's growth, attracting a large international fanbase outside of South Korea.


=== Chemi-beat ===
=== Chemi-beat ===
Chemi-beat refers to the level of "chemistry and beat" a user has with a certain channel.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16513|title=What is Chemi-beat?|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615043112/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16513|url-status=live}}</ref> This corresponds to the amounts of interaction a user has with a certain channel. There are seven levels of Chemi-beat which a user can obtain. In additional, all users of each channel are ranked based on their Chemi-beat. These ranks are updated daily and the TOP 100 users are displayed on each channel's home page.<ref>{{Cite web|url=https://m.vlive.tv/v2/intro/chemi?lang=en|title=What is CHEMI-BEAT?|website=m.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203143526/https://m.vlive.tv/v2/intro/chemi?lang=en|url-status=live}}</ref>
Chemi-beat referred to the level of "chemistry and beat" a user has with a certain channel.<ref>{{Cite web|url=https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16513|title=What is Chemi-beat?|website=help.naver.com|language=en|access-date=February 2, 2019|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615043112/https://help.naver.com/support/contents/contents.help?serviceNo=12240&categoryNo=16513|url-status=live}}</ref> This corresponded to the amounts of interaction a user has with a certain channel. There were seven levels of Chemi-beat which a user could obtain. In addition, all users of each channel were ranked based on their Chemi-beat. These ranks were updated daily and the TOP 100 users were displayed on each channel's home page.<ref>{{Cite web|url=https://m.vlive.tv/v2/intro/chemi?lang=en|title=What is CHEMI-BEAT?|website=m.vlive.tv|language=en|access-date=February 2, 2019|archive-date=February 3, 2019|archive-url=https://web.archive.org/web/20190203143526/https://m.vlive.tv/v2/intro/chemi?lang=en|url-status=live}}</ref>

While there are currently no additional benefits based on Chemi-beat, V Live has stated they have plans to provide additional benefits in the future.<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.naver.vapp&hl=en_US|title=V LIVE - Star Live App|website=play.google.com|language=en|access-date=February 2, 2019|archive-date=March 21, 2019|archive-url=https://web.archive.org/web/20190321074432/https://play.google.com/store/apps/details?id=com.naver.vapp&hl=en_US|url-status=live}}</ref>


=== Beyond LIVE ===
=== Beyond LIVE ===
By April 2020, it was announced South Korean largest entertainment company [[SM Entertainment]] and Naver had signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to global audience. The joint efforts lead to the creation of "[[Beyond LIVE]]", a series of online live concerts which - according to SM representative - combine "SM's content development capabilities with Naver's platform technology".<ref name="hankyoreh">{{cite web|access-date=April 30, 2020|title=K-pop stars look to online platforms to fill gap left by canceled performances|url=http://english.hani.co.kr/arti/english_edition/e_international/942233.html|website=[[The Hankyoreh]] (english.hani.co.kr)|archive-date=September 12, 2020|archive-url=https://web.archive.org/web/20200912003619/http://english.hani.co.kr/arti/english_edition/e_international/942233.html|url-status=live}}</ref> The concerts are hosted on Vlive app.
In April 2020, it was announced South Korean largest entertainment company [[SM Entertainment]] and Naver had signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to global audience. The joint efforts lead to the creation of "[[Beyond LIVE]]", a series of online live concerts which - according to SM representative - combine "SM's content development capabilities with Naver's platform technology".<ref name="hankyoreh">{{cite web|access-date=April 30, 2020|title=K-pop stars look to online platforms to fill gap left by canceled performances|url=http://english.hani.co.kr/arti/english_edition/e_international/942233.html|website=[[The Hankyoreh]] (english.hani.co.kr)|archive-date=September 12, 2020|archive-url=https://web.archive.org/web/20200912003619/http://english.hani.co.kr/arti/english_edition/e_international/942233.html|url-status=live}}</ref> The concerts were hosted on Vlive app.


== Awards ==
== Awards ==
The platform holds yearly awards, colloquially called the V Live Awards, to honor the most popular people and content on the website. The primary awards, the Global Top 10 and Rookie Top 5, are awarded to the top ten most popular V Live channels, the latter specifically for new artists.<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201902281415593625176_2&ACE_SEARCH=1|title=[V Report] Roundup of BTS, GOT7, WJSN's V Live award party|date=February 18, 2019|access-date=July 18, 2019|work=[[The Korea Herald]]|archive-date=July 17, 2019|archive-url=https://web.archive.org/web/20190717000851/http://kpopherald.koreaherald.com/view.php?ud=201902281415593625176_2&ACE_SEARCH=1|url-status=live}}</ref><ref>{{cite news|url=https://www.theguardian.com/music/2018/jun/05/the-a-z-of-k-pop-know-your-sasaengs-from-your-monster-rookies|title=The A-Z of K-pop: know your sasaengs from your monster rookies|last=Glasby|first=Taylor|date=June 5, 2019|access-date=July 18, 2019|work=[[The Guardian]]|archive-date=July 18, 2019|archive-url=https://web.archive.org/web/20190718030239/https://www.theguardian.com/music/2018/jun/05/the-a-z-of-k-pop-know-your-sasaengs-from-your-monster-rookies|url-status=live}}</ref> Additional popularity awards are selected via online voting.<ref name="kh">{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201801241814290675664_2&ACE_SEARCH=1|title=[V Report Plus] Vote for 'Special Award' winner via V app|date=January 24, 2018|access-date=July 18, 2019|work=[[The Korea Herald]]|archive-date=July 17, 2019|archive-url=https://web.archive.org/web/20190717000146/http://kpopherald.koreaherald.com/view.php?ud=201801241814290675664_2&ACE_SEARCH=1|url-status=live}}</ref> Initially, the fifteen channels held an individual broadcast where they received the award,<ref name="kh" /> however, starting in 2019, V Live began presenting the awards at a ceremony entitled V Heartbeat.<ref>{{cite news|script-title=ko:방탄소년단·몬스타엑스, 2관왕 영예‥ITZY→CIX 루키 도약(종합)[V하트비트]|url=https://entertain.naver.com/now/read?oid=609&aid=0000204327|via=[[Naver]]|language=ko|trans-title=BTS, Monsta X, honors of two daesangs... ITZY → CIX Rookie Take Off (General) [V Heartbeat]|work=Newsen|date=November 16, 2019|access-date=December 25, 2019|last=Lee|first=Ha-na|archive-date=November 17, 2019|archive-url=https://web.archive.org/web/20191117142121/https://entertain.naver.com/now/read?oid=609&aid=0000204327|url-status=live}}</ref>
The platform held yearly awards, colloquially called the V Live Awards, to honor the most popular people and content on the website. The primary awards, the Global Top 10 and Rookie Top 5, were awarded to the top ten most popular V Live channels, the latter specifically for new artists.<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201902281415593625176_2&ACE_SEARCH=1|title=[V Report] Roundup of BTS, GOT7, WJSN's V Live award party|date=February 18, 2019|access-date=July 18, 2019|work=[[The Korea Herald]]|archive-date=July 17, 2019|archive-url=https://web.archive.org/web/20190717000851/http://kpopherald.koreaherald.com/view.php?ud=201902281415593625176_2&ACE_SEARCH=1|url-status=live}}</ref><ref>{{cite news|url=https://www.theguardian.com/music/2018/jun/05/the-a-z-of-k-pop-know-your-sasaengs-from-your-monster-rookies|title=The A-Z of K-pop: know your sasaengs from your monster rookies|last=Glasby|first=Taylor|date=June 5, 2019|access-date=July 18, 2019|work=[[The Guardian]]|archive-date=July 18, 2019|archive-url=https://web.archive.org/web/20190718030239/https://www.theguardian.com/music/2018/jun/05/the-a-z-of-k-pop-know-your-sasaengs-from-your-monster-rookies|url-status=live}}</ref> Additional popularity awards were selected via online voting.<ref name="kh">{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201801241814290675664_2&ACE_SEARCH=1|title=[V Report Plus] Vote for 'Special Award' winner via V app|date=January 24, 2018|access-date=July 18, 2019|work=[[The Korea Herald]]|archive-date=July 17, 2019|archive-url=https://web.archive.org/web/20190717000146/http://kpopherald.koreaherald.com/view.php?ud=201801241814290675664_2&ACE_SEARCH=1|url-status=live}}</ref> Initially, the fifteen channels held an individual broadcast where they received the award,<ref name="kh" /> however, starting in 2019, V Live began presenting the awards at a ceremony entitled V Heartbeat.<ref>{{cite news|script-title=ko:방탄소년단·몬스타엑스, 2관왕 영예‥ITZY→CIX 루키 도약(종합)[V하트비트]|url=https://entertain.naver.com/now/read?oid=609&aid=0000204327|via=[[Naver]]|language=ko|trans-title=BTS, Monsta X, honors of two daesangs... ITZY → CIX Rookie Take Off (General) [V Heartbeat]|work=Newsen|date=November 16, 2019|access-date=December 25, 2019|last=Lee|first=Ha-na|archive-date=November 17, 2019|archive-url=https://web.archive.org/web/20191117142121/https://entertain.naver.com/now/read?oid=609&aid=0000204327|url-status=live}}</ref>


== Influence on Hallyu ==
== Influence on Hallyu ==
{{See also|Hallyu wave}}
{{See also|Hallyu wave}}
V Live is a medium in which Korean celebrities can reach a global audience and has allowed non-Korean speaking fans worldwide to intimately interact with their favorite Hallyu idols. There is an online community on V Live for fan translators who create foreign subtitles so that more people can enjoy the content worldwide. Translators are ranked by the number of lines that they have translated.<ref>{{Cite web|url=http://subtitle.vlive.tv/|title=홈 :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=March 26, 2018|archive-url=https://web.archive.org/web/20180326195346/http://subtitle.vlive.tv/|url-status=live}}</ref> The subtitling process is made user-friendly so that fans do not need any specific technical skills.<ref name="Aisyah"/> Contests and events are held to encourage fan-subbing. For example, fan translators in the past have won V coins<ref>{{Cite web|url=http://subtitle.vlive.tv/notice/detail?no=22|title=NOTICE :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417013754/http://subtitle.vlive.tv/notice/detail?no=22|url-status=live}}</ref> and video calls with their favorite idols.<ref>{{Cite web|url=http://subtitle.vlive.tv/notice/detail?no=17|title=NOTICE :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=January 13, 2018|archive-url=https://web.archive.org/web/20180113091035/http://subtitle.vlive.tv/notice/detail?no=17|url-status=live}}</ref> Because of fan translators, some videos have as many as 17 subtitle options.<ref>{{Cite news|url=http://www.vlive.tv/video/68148?channelCode=FE619|title=[V LIVE] Run BTS! 2018 - EP.50|access-date=April 28, 2018|language=en|archive-date=December 23, 2018|archive-url=https://web.archive.org/web/20181223030047/https://www.vlive.tv/video/68148?channelCode=FE619|url-status=live}}</ref>
V Live was a medium in which Korean celebrities could reach a global audience and has allowed non-Korean speaking fans worldwide to intimately interact with their favorite Hallyu idols. There was an online community on V Live for fan translators who created foreign subtitles so that more people could enjoy the content worldwide. Translators were ranked by the number of lines that they have translated.<ref>{{Cite web|url=http://subtitle.vlive.tv/|script-title=ko:홈 :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=March 26, 2018|archive-url=https://web.archive.org/web/20180326195346/http://subtitle.vlive.tv/|url-status=live}}</ref> The subtitling process was made user-friendly so that fans did not need any specific technical skills.<ref name="Aisyah"/> Contests and events were held to encourage fan-subbing. For example, fan translators in the past had won V coins<ref>{{Cite web|url=http://subtitle.vlive.tv/notice/detail?no=22|title=NOTICE :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417013754/http://subtitle.vlive.tv/notice/detail?no=22|url-status=live}}</ref> and video calls with their favorite idols.<ref>{{Cite web|url=http://subtitle.vlive.tv/notice/detail?no=17|title=NOTICE :: V LIVE Fansubs|website=subtitle.vlive.tv|language=ko-KR|access-date=April 26, 2018|archive-date=January 13, 2018|archive-url=https://web.archive.org/web/20180113091035/http://subtitle.vlive.tv/notice/detail?no=17|url-status=live}}</ref> Because of fan translators, some videos had as many as 17 subtitle options.<ref>{{Cite news|url=http://www.vlive.tv/video/68148?channelCode=FE619|title=[V LIVE] Run BTS! 2018 - EP.50|access-date=April 28, 2018|language=en|archive-date=December 23, 2018|archive-url=https://web.archive.org/web/20181223030047/https://www.vlive.tv/video/68148?channelCode=FE619|url-status=live}}</ref>


V Live has collaborated with RBW Entertainment Vietnam (a subsidiary of [[RBW (company)|the Korean entertainment company]]) to produce a lot of Vietnamese-based shows. Moreover, V Live launched special mini-concerts called "V Heartbeat" to connect K-pop and V-pop stars. For their opening show they invited Winner to perform in Vietnam.<ref>{{Cite news|url=https://aminoapps.com/c/k-pop/page/blog/winner-for-vlive-v-heartbeat-in-vietnam/bkIo_uXZR283n5GmjLRqagz123LLlj|title=V Live V Heartbeat Opening Show With WINNER|access-date=July 8, 2018|language=en|archive-date=October 31, 2018|archive-url=https://web.archive.org/web/20181031005255/https://aminoapps.com/c/k-pop/page/blog/winner-for-vlive-v-heartbeat-in-vietnam/bkIo_uXZR283n5GmjLRqagz123LLlj|url-status=live}}</ref>
V Live had collaborated with RBW Entertainment Vietnam (a subsidiary of [[RBW (company)|the Korean entertainment company]]) to produce a lot of Vietnamese-based shows. Moreover, V Live launched special mini-concerts called "V Heartbeat" to connect K-pop and V-pop stars. For their opening show they invited Winner to perform in Vietnam.<ref>{{Cite news|url=https://aminoapps.com/c/k-pop/page/blog/winner-for-vlive-v-heartbeat-in-vietnam/bkIo_uXZR283n5GmjLRqagz123LLlj|title=V Live V Heartbeat Opening Show With WINNER|access-date=July 8, 2018|language=en|archive-date=October 31, 2018|archive-url=https://web.archive.org/web/20181031005255/https://aminoapps.com/c/k-pop/page/blog/winner-for-vlive-v-heartbeat-in-vietnam/bkIo_uXZR283n5GmjLRqagz123LLlj|url-status=live}}</ref>

==Notes==
⚫
{{Notelist}}


== References ==
== References ==
{{reflist}}
{{reflist}}

==Notelist==
⚫
{{Notelist}}


{{Naver}}
{{Naver}}
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[[Category:Naver Corporation]]
[[Category:Naver Corporation]]
[[Category:Former video hosting services]]
[[Category:Live streaming services]]
[[Category:Live streaming services]]
[[Category:Multilingual websites]]
[[Category:Multilingual websites]]

Latest revision as of 20:56, 29 October 2024

For other uses, see V Live (disambiguation).

V Live
Type of site
Video streaming
Available inKorean, English, Thai, Spanish, Vietnamese, Portuguese, Indonesian, Chinese (simplified), Chinese (traditional), Japanese
DissolvedDecember 31, 2022 (2022-12-31)
Successor(s)Weverse
Owner
URLArchived official website at the Wayback Machine (archive index)
CommercialYes
RegistrationOptional
LaunchedAugust 2015 (2015-08)

V Live (stylized as VLIVE), sometimes referred to as V App, was a South Korean live video streaming service that allowed celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows and award shows on the internet. The service was available for streaming via web browsers on Windows, macOS, and Linux, as well as apps on iOS and Android devices.[1] The company was launched by Naver Corporation in late August 2015,[2] and transferred to Weverse Company on March 2, 2022. It was shut down after merging with Weverse on December 31, 2022.

History

[edit]

In 2007, Naver Corporation launched its video platform channel, but availability was highly restricted and unavailable in many countries.[3]

In early August 2015, Naver Corporation released the live streaming app, V Live. The application was originally available only on the Google Play Store for Android, but later launched on App Store for iOS. The app was aimed at reaching international fan bases, particularly those in Japan, China, Taiwan, Thailand and Vietnam.[2] Therefore, there were no region restrictions and the website had a variety of language options, such as English, Chinese and Japanese.

V Live provided beta service on August 1, 2015, and the official service started on September 1, 2015.[4]

V Live released the full Android version on September 2, 2015, and the full iOS version was released in mid-September 2015.[5]

According to Sensor Tower, the application had 200,000 downloads and earned $600,000 in Aug 2017; by May 2018, the V Live app had over 1 million downloads on the Google Play Store and iTunes.[6]

On January 27, 2021, it was announced that Naver Corporation, would transfer their V Live service to Hybe Corporation's technology subsidiary, Weverse Company Inc. (formerly known as beNX Inc.).[7] The transfer started on March 2, 2022, starting with transfer of users information and change of management company leading to the gradual phase out of the service in favor of a consolidated service.[8][9]

Services and features

[edit]

V Live had over 1,450 channels associated with different K-pop stars, including BTS, Big Bang, Blackpink, Winner, iKon, Exo, Red Velvet, Got7, Gfriend, TXT, Ateez, Treasure, Monsta X, BtoB, Astro, Apink, T-ara, NCT, Twice, Stray Kids, Itzy, Iz*One, Infinite, Mamamoo, Rocket Punch, Golden Child, Enhypen, Oneus, Victon, Seventeen, Shinhwa, Super Junior, Double S 301, Heo Young-saeng, and Jessica Jung. It also hosted channels for various actors and actresses, including Lee Jong-suk, Lee Dong-wook, and Park Bo-young.[10] V Live broadcast programs that ranged from live performances and chat sessions with fans, to reality and award shows.

V Live also made it easy for fans to interact with the website. Users were alerted when a channel they followed began a live stream or uploaded new content.[11] They could comment or send hearts on videos, which were visible to the idol or celebrity in real time. A special effects congratulatory message appeared on screen whenever the heart count exceeded 1, 10, or 100 million hearts.[12] Every interaction contributed to the user's "chemi-beat", which tracked the users chemistry with a celebrity. Users could increase their chemi-beat by regularly engaging with a channel, turning on push notifications, and sharing videos.[13] Having a high chemi-beat increased users chances of winning an event hosted by an idol.[3]

V Live+ (Plus)

[edit]

V Live+ referred to paid content types that offer unreleased, downloadable, and fan catered content.[14] V Live+ content could be purchased with V coins, which roughly amounted to 50 for US$1,[15] or redeemed using a code presented with an external purchase, such as an album.[16]

CH+ (Channel+)

[edit]

Some idols also offered CH+, a premium channel accessible only via subscription. CH+ channels could be purchased with V coins on a 30-day, 3 month, 6 month, or yearly basis.[17] CH+ channels differed from regular channels in that they provided hidden broadcasts, videos, and posts.[18] Behind-the-scenes footage of V Live-exclusive dramas, for example: Welcome to Heal Inn and We See Winter, both featuring Fromis 9, was also available.[citation needed]

Reality shows that aired exclusively on V Live CH+ included Real GOT7 and BTS: Bon Voyage.[citation needed]

V COIN

[edit]

'V COIN' referred to the electronic currency within 'service' to purchase 'paid product'. 'Paid product' means various products (viewing rights to certain 'content', and/or download rights, specific features within 'service', etc.) that the 'member' can purchase within the 'service'. 'V COIN' could be purchased/recharged through and by app market purchase, credit card, cell phone, bank transfer, and other payment methods set by the company within the service platform. However, if 'member' selected the payment method with an independent operator, the 'member' must follow the payment procedures set by the relevant operator to continue with purchase (iOS only).[19]

Stickers

[edit]

Stickers were image items that could be used in V Live chat. Some sticker packs were restricted to particular channels and could only be used in these channel's chats.[20] Stickers could be purchased in the STORE using V coins. Most sticker packs were either free or 100 coins (US$1.99).[21]

The stickers ceased sales on December 1, 2021.[22]

V Lightstick

[edit]

V Lightstick (stylized in all caps) was a digital item that acted as a special "heart" icon. The V Lightstick provided the user with double the "hearts" when tapped, a special on-screen effect when heart milestones were hit and a 3 dimensional interactive object representing the lightstick.[23] 1-day and 30-day passes were available for purchase in the STORE for 50 coins and 150 coins respectively.[24] V Lightstick was only able to be used on the mobile app.[25]

V Lightstick was introduced on December 7, 2018, and was originally only available for BTS, GOT7, Red Velvet, Monsta X, NU'EST W, and Twice. On December 27, 2018, V Live announced the expansion of V Lightstick to include Blackpink, iKon, Seventeen, Winner and Cosmic Girls.[26]

The V Lightstick ceased sales on December 1, 2021.[22]

V Fansubs

[edit]

V Fansubs referred to the subtitling service that allowed users to submit their own foreign-language subtitle translations for V Live videos. These subtitles were reviewed by a team from V Fansubs before they were uploaded onto V Live.[27] This subtitling feature had been a significant aspect of V Live's growth, attracting a large international fanbase outside of South Korea.

Chemi-beat

[edit]

Chemi-beat referred to the level of "chemistry and beat" a user has with a certain channel.[28] This corresponded to the amounts of interaction a user has with a certain channel. There were seven levels of Chemi-beat which a user could obtain. In addition, all users of each channel were ranked based on their Chemi-beat. These ranks were updated daily and the TOP 100 users were displayed on each channel's home page.[29]

Beyond LIVE

[edit]

In April 2020, it was announced South Korean largest entertainment company SM Entertainment and Naver had signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to global audience. The joint efforts lead to the creation of "Beyond LIVE", a series of online live concerts which - according to SM representative - combine "SM's content development capabilities with Naver's platform technology".[30] The concerts were hosted on Vlive app.

Awards

[edit]

The platform held yearly awards, colloquially called the V Live Awards, to honor the most popular people and content on the website. The primary awards, the Global Top 10 and Rookie Top 5, were awarded to the top ten most popular V Live channels, the latter specifically for new artists.[31][32] Additional popularity awards were selected via online voting.[33] Initially, the fifteen channels held an individual broadcast where they received the award,[33] however, starting in 2019, V Live began presenting the awards at a ceremony entitled V Heartbeat.[34]

Influence on Hallyu

[edit]
See also: Hallyu wave

V Live was a medium in which Korean celebrities could reach a global audience and has allowed non-Korean speaking fans worldwide to intimately interact with their favorite Hallyu idols. There was an online community on V Live for fan translators who created foreign subtitles so that more people could enjoy the content worldwide. Translators were ranked by the number of lines that they have translated.[35] The subtitling process was made user-friendly so that fans did not need any specific technical skills.[11] Contests and events were held to encourage fan-subbing. For example, fan translators in the past had won V coins[36] and video calls with their favorite idols.[37] Because of fan translators, some videos had as many as 17 subtitle options.[38]

V Live had collaborated with RBW Entertainment Vietnam (a subsidiary of the Korean entertainment company) to produce a lot of Vietnamese-based shows. Moreover, V Live launched special mini-concerts called "V Heartbeat" to connect K-pop and V-pop stars. For their opening show they invited Winner to perform in Vietnam.[39]

Notes

[edit]
  1. ^ V-Live was transferred to Weverse Company, a subsidiary of HYBE Corporation. Weverse Company is owned in a 51% by HYBE Corp. and 49% by Naver Corp.

References

[edit]
  1. ^ "About V LIVE". Archived from the original on March 8, 2018. Retrieved March 7, 2018.
  2. ^ a b "Naver to launch global streaming app for K-pop". The Korea Herald. July 29, 2015. Archived from the original on July 31, 2015. Retrieved March 14, 2018.
  3. ^ a b "Linking You to Hallyu: The V Live Broadcasting App". seoulbeats. September 7, 2015. Archived from the original on March 14, 2018. Retrieved March 14, 2018.
  4. ^ 네이버, 라이브스트리밍 동영상 서비스 'V' 출시…빅뱅 등 셀럽 참여. Archived from the original on June 26, 2020. Retrieved June 24, 2020.
  5. ^ "네이버 'V(브이)'…"안드로이드 정식 버전 출시하며 빅뱅 'V LIVE' 시작"". September 2, 2015. Archived from the original on June 25, 2020. Retrieved June 24, 2020.
  6. ^ Tower, Sensor. "Sensor Tower - Mobile App Store Marketing Intelligence". Sensor Tower. Archived from the original on May 16, 2013. Retrieved May 1, 2018.
  7. ^ 빅히트·네이버 협업, 팬 커뮤니티 플랫폼 강화 [공식입장]. www.xportsnews.com (in Korean). January 27, 2021. Archived from the original on August 4, 2021. Retrieved January 27, 2021.
  8. ^ "V LIVE, Notice 4549". www.vlive.tv. Archived from the original on January 28, 2022. Retrieved January 28, 2022.
  9. ^ "V LIVE". www.vlive.tv. Archived from the original on January 28, 2022. Retrieved January 28, 2022.
  10. ^ "Channels : V LIVE". Archived from the original on April 28, 2022. Retrieved March 14, 2018.
  11. ^ a b Aisyah, Aznur; Jin, Nam Yun (December 28, 2017). "K-Pop V Fansubs, V LIVE and NAVER Dictionary: Fansubbers' Synergy in Minimising Language Barriers". 3L: Language, Linguistics, Literature. 23 (4): 112–127. doi:10.17576/3L-2017-2304-09. ISSN 2550-2247. Archived from the original on January 10, 2018. Retrieved May 3, 2018.
  12. ^ "About V LIVE". www.vlive.tv. Archived from the original on March 11, 2016. Retrieved September 14, 2020.
  13. ^ "What is a chemi-beat?". help.naver.com. Archived from the original on August 27, 2022. Retrieved March 14, 2018.
  14. ^ "What is V Live +(PLUS)?". help.naver.com. Archived from the original on August 27, 2022. Retrieved March 14, 2018.
  15. ^ "What are coins and how can I buy them?". help.naver.com. Archived from the original on August 27, 2022. Retrieved March 14, 2018.
  16. ^ "GOT7 <Present: YOU> Voice Thanks To". www.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  17. ^ "[V LIVE] TWICE+". Archived from the original on April 23, 2018. Retrieved April 26, 2018.
  18. ^ "The difference between regular channels and CHANNEL+". help.naver.com. Retrieved April 26, 2018.
  19. ^ "V LIVE - Paid Service Terms". www.vlive.tv. Archived from the original on August 8, 2020. Retrieved September 14, 2020.
  20. ^ "What are "stickers"?". help.naver.com. Archived from the original on June 15, 2020. Retrieved February 2, 2019.
  21. ^ "STICKERS". www.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  22. ^ a b "V LIVE". www.vlive.tv. Archived from the original on January 28, 2022. Retrieved January 28, 2022.
  23. ^ "About V Lightstick". help.naver.com. Archived from the original on June 15, 2020. Retrieved February 2, 2019.
  24. ^ "LIGHTSTICK". www.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  25. ^ "We introduce you V LIGHT STICk 2nd lineup". help.naver.com. Archived from the original on June 15, 2020. Retrieved February 2, 2019.
  26. ^ "V Lightstick Use Restrictions". channels.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  27. ^ "Guidelines". subtitle.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  28. ^ "What is Chemi-beat?". help.naver.com. Archived from the original on June 15, 2020. Retrieved February 2, 2019.
  29. ^ "What is CHEMI-BEAT?". m.vlive.tv. Archived from the original on February 3, 2019. Retrieved February 2, 2019.
  30. ^ "K-pop stars look to online platforms to fill gap left by canceled performances". The Hankyoreh (english.hani.co.kr). Archived from the original on September 12, 2020. Retrieved April 30, 2020.
  31. ^ "[V Report] Roundup of BTS, GOT7, WJSN's V Live award party". The Korea Herald. February 18, 2019. Archived from the original on July 17, 2019. Retrieved July 18, 2019.
  32. ^ Glasby, Taylor (June 5, 2019). "The A-Z of K-pop: know your sasaengs from your monster rookies". The Guardian. Archived from the original on July 18, 2019. Retrieved July 18, 2019.
  33. ^ a b "[V Report Plus] Vote for 'Special Award' winner via V app". The Korea Herald. January 24, 2018. Archived from the original on July 17, 2019. Retrieved July 18, 2019.
  34. ^ Lee, Ha-na (November 16, 2019). 방탄소년단·몬스타엑스, 2관왕 영예‥ITZY→CIX 루키 도약(종합)[V하트비트] [BTS, Monsta X, honors of two daesangs... ITZY → CIX Rookie Take Off (General) [V Heartbeat]]. Newsen (in Korean). Archived from the original on November 17, 2019. Retrieved December 25, 2019 – via Naver.
  35. ^ 홈 :: V LIVE Fansubs. subtitle.vlive.tv (in Korean). Archived from the original on March 26, 2018. Retrieved April 26, 2018.
  36. ^ "NOTICE :: V LIVE Fansubs". subtitle.vlive.tv (in Korean). Archived from the original on April 17, 2018. Retrieved April 26, 2018.
  37. ^ "NOTICE :: V LIVE Fansubs". subtitle.vlive.tv (in Korean). Archived from the original on January 13, 2018. Retrieved April 26, 2018.
  38. ^ "[V LIVE] Run BTS! 2018 - EP.50". Archived from the original on December 23, 2018. Retrieved April 28, 2018.
  39. ^ "V Live V Heartbeat Opening Show With WINNER". Archived from the original on October 31, 2018. Retrieved July 8, 2018.
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