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{{Short description|Street fashion website}}
{{advert|date=October 2011}}
{{advert|date=October 2011}}
{{Infobox website
{{Infobox website
| name = Weardrobe
| name = Weardrobe
| logo = WeardrobeLogo.jpg
| logo = WeardrobeLogo.jpg
| url = http://www.weardrobe.com/
| url = {{URL|https://www.weardrobe.com/}}
| type = [[Street fashion]] community
| type = [[Street fashion]] community
| language = English
| language = English
| author = Suzanne Xie and Rich Tong
| author = Suzanne Xie and Rich Tong
| owner = [[Like.com]]
| owner = [[Like.com]]
| launch_date = January 2008<ref name="businessweek1">{{cite web |title=How 20 Business Ideas Were Hatched|publisher=Bloomberg Businessweek|url=http://images.businessweek.com/ss/09/10/1009_entrepreneurs_eureka_moments/20.htm}}</ref>
| launch_date = January 2008<ref name="businessweek1">{{cite web |title=How 20 Business Ideas Were Hatched|publisher=Bloomberg Businessweek|url=http://images.businessweek.com/ss/09/10/1009_entrepreneurs_eureka_moments/20.htm|archive-url=https://web.archive.org/web/20091012094723/http://images.businessweek.com/ss/09/10/1009_entrepreneurs_eureka_moments/20.htm|url-status=dead|archive-date=October 12, 2009}}</ref>
| current_status = Online
| current_status = Online
}}
}}


'''Weardrobe''' is an online street fashion community for both novice and established bloggers and allows members to share their outfits and comment on others' photographs.
'''Weardrobe''' is an online [[Street style|street fashion]] community for both novice and established [[Blog|bloggers]] that allows members to share their outfits and comment on others' [[Photograph|photographs]].


==History==
==History==
The idea for the community originated in a [[University of Chicago]] dorm room in September 2004, where Weardrobe co-founder Suzanne Xie kept track of everything she had in her closet via a Microsoft Excel spreadsheet. In late 2007, she along with friend and co-founder Rich Tong, noted that there was no application to organize clothing online and began discussing the possibility of developing such a forum.<ref name="businessweek1"/> Their discussions spawned the basis for Weardrobe, and the site officially went online in January 2008.
The concept originated in September 2004, when Weardrobe [[Organizational founder|co-founders]] Suzanne Xie Rich Tong realized that there were no online [[App store|applications]] available to organize clothing. To address the issue,<ref name="businessweek1"/> their discussions led to the concept for Weardrobe, and the [[website]] officially went online in January 2008.


In 2009, Weardrobe was named one of 20 winners of Facebook's fbFund Competition for startups and nonprofit companies, and was invited to participate in Facebook's Summer Incubator Program in Palo Alto, California.<ref>{{cite web|url=http://www.insidefacebook.com/2009/05/28/facebook-announces-19-2009-fbfund-winners/|title=Facebook Announces 2009 fbFund Winners|publisher=InsideFacebook.com|accessdate=2017-12-05}}</ref> There, Xie and Tong worked on integrating Facebook Connect with the online fashion network so users could see which of their friends were on the site and include those friends' activity through Facebook news feeds.<ref>{{cite web|url=http://www.insidefacebook.com/2009/06/30/a-visit-to-fbfund-rev-weardrobe-and-networked-blogs-on-fashion-and-blogging/|title=A Visit to fbFund REV: Weardrobe and Networked Blogs on Fashion and Blogging|publisher=InsideFacebook.com|accessdate=2017-12-05}}</ref>
In 2009, Weardrobe was named one of 20 winners of [[Facebook|Facebook's]] fbFund Competition for startups and nonprofit companies, and invited to participate in Facebook's Summer Incubator Program in [[Palo Alto, California|Palo Alto]], California.<ref>{{cite web|url=http://www.insidefacebook.com/2009/05/28/facebook-announces-19-2009-fbfund-winners/|title=Facebook Announces 2009 fbFund Winners|publisher=InsideFacebook.com|accessdate=2017-12-05}}</ref> There, Xie and Tong worked on integrating Facebook Connect with the online fashion network expanding the feature set to Facebook-connected users through friend activity tracking.<ref>{{cite web|url=http://www.insidefacebook.com/2009/06/30/a-visit-to-fbfund-rev-weardrobe-and-networked-blogs-on-fashion-and-blogging/|title=A Visit to fbFund REV: Weardrobe and Networked Blogs on Fashion and Blogging|publisher=InsideFacebook.com|accessdate=2017-12-05}}</ref>


The founders also created a partnership with Urban Outfitters where the company sends clothing out to specific Weardrobe users. The individuals then post images of the items styled to their preference, before sending the clothing back to the company.<ref>{{cite web|url=http://www.urbanoutfitters.com/urban/catalog/category.jsp?_DARGS=/urban/catalog/common/highlited_itemcount.jsp_A&_DAV=true&itemCount=60&navCount=7&navAction=poppushpush&popId=WOMENS&pushId=WOMENS_WHATSNEW&id=W_COLL_WEARDROBEGATEWAY&090608hp|title=The Way They Wore It|publisher=Urban Outfitters|accessdate=2017-12-05}}</ref>
In 2012, the founders entered a partnership with [[Urban Outfitters]], where select styles would be sent to users who would then post their created outfit on the Weardrobe site.<ref>{{cite web |title=The Way They Wore It |url=http://www.urbanoutfitters.com/urban/catalog/category.jsp?_DARGS=/urban/catalog/common/highlited_itemcount.jsp_A&_DAV=true&itemCount=60&navCount=7&navAction=poppushpush&popId=WOMENS&pushId=WOMENS_WHATSNEW&id=W_COLL_WEARDROBEGATEWAY&090608hp |url-status=dead |archive-url=https://web.archive.org/web/20120331184656/http://www.urbanoutfitters.com/urban/catalog/category.jsp?_DARGS=/urban/catalog/common/highlited_itemcount.jsp_A&_DAV=true&itemCount=60&navCount=7&navAction=poppushpush&popId=WOMENS&pushId=WOMENS_WHATSNEW&id=W_COLL_WEARDROBEGATEWAY&090608hp |archive-date=2012-03-31 |accessdate=2017-12-05 |publisher=Urban Outfitters}}</ref>


On November 18, 2009, the community was acquired by [[Like.com]].<ref>{{cite web|url=https://techcrunch.com/2009/11/18/like-com-acquires-street-style-fashion-community-weardrobe/|title=Like.com Acquires Street Style Fashion Community Weardrobe|publisher=TechCrunch.com|accessdate=2017-12-05}}</ref> Accordingly, the site has undergone several changes, including the addition of search functionality that allows readers to find and purchase similar articles of clothing if they so desire.<ref name="Switched">{{cite web|url=http://www.switched.com/2009/11/19/street-style-for-sale-like-com-and-weardrobe-sell-bloggers-loo/|title=Street Style for Sale: Like.com and Weardrobe Sell Blogger's Looks|publisher=Switched|accessdate=2017-12-05}}</ref> Subsequently, like.com was acquired by Google on August 20, 2010 for a rumored price of $100,000.<ref>{{cite web|url=https://techcrunch.com/2010/08/20/its-official-google-acquires-like-com/|title=It's Official: Google Acquires Like.com|publisher=TechCrunch.com|accessdate=2017-12-05}}</ref> The reasoning is said to be for the strength of visual search within the database of Like.com, which now supports Boutiques.com.<ref>{{cite web|url=https://techcrunch.com/2010/11/17/google-boutiques/|title=Google Rocks Fashion, Personalized Shopping, And Like's Visual Search With Boutiques.com|publisher=TechCrunch.com|accessdate=2017-12-05}}</ref>
On November 18 2009, the community was acquired by [[Like.com]].<ref>{{cite web|url=https://techcrunch.com/2009/11/18/like-com-acquires-street-style-fashion-community-weardrobe/|title=Like.com Acquires Street Style Fashion Community Weardrobe|publisher=TechCrunch.com|accessdate=2017-12-05}}</ref> Subsequently, Like.com was acquired by [[Google]] on August 20, 2010 for a rumored price of $100,000.<ref>{{cite web|url=https://techcrunch.com/2010/08/20/its-official-google-acquires-like-com/|title=It's Official: Google Acquires Like.com|publisher=TechCrunch.com|accessdate=2017-12-05}}</ref>


==Features==
==Features==
Weardrobe provides members with the opportunity to create their own user profiles and post photographs of themselves. Members can create and view a virtual representation of their real-life closet by tagging clothing in the images that they upload to the site and translating those articles into color-coded items for organizational purposes.<ref>{{cite web|url=http://mashable.com/2008/04/30/weardrobe-out-to-be-the-shelfari-of-fashion/|title=Weardrobe out to be the Shelfari of Fashion|publisher=Mashable|accessdate=2017-12-05}}</ref>
Weardrobe provides members with the opportunity to create their own user profiles and post photographs of themselves. Members can create and view a virtual representation of their real-life closet by manually tagging clothing in the images uploaded to the site.<ref>{{cite web|url=http://mashable.com/2008/04/30/weardrobe-out-to-be-the-shelfari-of-fashion/|title=Weardrobe out to be the Shelfari of Fashion|publisher=Mashable|accessdate=2017-12-05}}</ref>


=== Likesense ===
One of the site's most recently added features is an extension of Likesense ([[Like.com]]'s visual search capabilities). It aesthetically identifies items in a given outfit photograph, culls similar ones from one of Like.com's 5000 suppliers, and then displays the results to the user with the option for them to purchase those articles. This allows people to easily buy replicas of clothing that they see and like in the site's photographs, even though the piece in the outfit might have originally been a vintage one-of-a-kind. Likesense first displays two items, and if one of the two is clicked, further variations on that piece of clothing are shown. Currently, it only runs this process on the front page, which displays daily featured looks; however, there are plans to expand so that the entire site will eventually be searchable with Like.com.<ref name="Switched"/>
Likesense is an automated feature that was introduced by Weardrobe. This feature identifies clothing items in a given photograph, finds similarities in Weardrobes database, and then displays likely matches to the user. Likesense first displays two items and if one of the two is clicked, further variations on that piece of clothing are shown. Currently, this process is only displayed on the front page. However, this will expand to the entire site.<ref name="Switched">{{cite web |title=Street Style for Sale: Like.com and Weardrobe Sell Blogger's Looks |url=http://www.switched.com/2009/11/19/street-style-for-sale-like-com-and-weardrobe-sell-bloggers-loo/ |url-status=unfit |archive-url=https://web.archive.org/web/20120321221205/http://www.switched.com/2009/11/19/street-style-for-sale-like-com-and-weardrobe-sell-bloggers-loo/ |archive-date=2012-03-21 |accessdate=2017-12-05 |publisher=Switched}}</ref>


==Community==
==Community==
On occasion, the site sponsors contests in which members submit photographs of outfits based on given themes. Sometimes, Weardrobe pairs up with other fashion-related sites such as [[Modcloth]] and Market Publique - both online vintage American retailers - to offer different prizes for winning. Weardrobe's collaboration with Modcloth, the Mod Honor Roll Contest, asked for members' favorite back-to-school inspired outfits; the prize for the top three submissions included a special Modcloth outfit that the bloggers then styled and modeled.<ref>{{cite web|url=http://blog.modcloth.com/2010/09/10/the-style-mavens-on-our-mod-honor-roll/|title=The Style Mavens on Our Mod Honor Roll|publisher=Modcloth|accessdate=2017-12-05}}</ref> Their collaboration with Market Publique, Time After Time, asked for vintage-inspired outfit entries and the winner was flown into Brooklyn for a photo shoot session with Market Publique.<ref>{{cite web|url=http://blog.marketpublique.com/content/lookbook-brooklyn-bayou-featuring-weardrobe-contest-winner-rachel-of-studio-swag|title=LookBook-Brooklyn Bayou-Featuring Weardrobe Contest Winner Rachel of Studio Swag!|publisher=Market Publique|accessdate=2017-12-05}}</ref> Modcloth also held another competition in which they supplied the New York City Weardrobe community with a vintage black Modcloth dress (called the "Weardrobe Dress") and asked the members to come up with ways to style it.<ref>{{cite web|url=http://blog.modcloth.com/2009/10/23/your-weardrobe-essential-the-lbd/|title=Your ‘Weardrobe’ Essential – the LBD|publisher=Modcloth|accessdate=2017-12-05}}</ref> The dress was a simple black garment, and contestants submitted photos of how they would style an outfit around the piece. In its collaboration with other fashion-focused sites, Weardrobe provides a platform where people interested in fashion can come together and demonstrate their creativity and knowledge. It also provides an outlet for fashion-related sites to show off their clothing items to a specified online niche with similar interests.
On occasion, the site sponsors contests in which members submit photographs of outfits based on given themes. Sometimes, Weardrobe pairs up with other fashion-related sites such as [[Modcloth]] and Market Publique to offer discounted prizes. Weardrobe's collaboration with Modcloth, the Mod Honor Roll Contest, asked for members' favorite back-to-school inspired outfits; the prize for the top three submissions included a special Modcloth outfit that the bloggers then styled and modeled.<ref>{{cite web|url=http://blog.modcloth.com/2010/09/10/the-style-mavens-on-our-mod-honor-roll/|title=The Style Mavens on Our Mod Honor Roll|publisher=Modcloth|accessdate=2017-12-05}}</ref> Their collaboration with Market Publique, Time After Time, asked for vintage-inspired outfit entries and the winner was flown into Brooklyn for a photo shoot session with Market Publique.<ref>{{cite web|url=http://blog.marketpublique.com/content/lookbook-brooklyn-bayou-featuring-weardrobe-contest-winner-rachel-of-studio-swag|title=LookBook-Brooklyn Bayou-Featuring Weardrobe Contest Winner Rachel of Studio Swag!|publisher=Market Publique|accessdate=2017-12-05}}</ref> Modcloth also held another competition in which they supplied the New York City Weardrobe community with a vintage black Modcloth dress (called the "Weardrobe Dress") and asked the members to come up with ways to style it.<ref>{{cite web|url=http://blog.modcloth.com/2009/10/23/your-weardrobe-essential-the-lbd/|title=Your ‘Weardrobe’ Essential – the LBD|publisher=Modcloth|accessdate=2017-12-05}}</ref> The dress was a simple black garment and contestants submitted photos of how they would style an outfit around that piece. In its collaboration with other fashion-focused sites, Weardrobe provides a platform where people interested in fashion can come together and demonstrate their creativity and knowledge. It also provides an outlet for fashion-related sites to show off their clothing items to a specified online niche with similar interests.


===Weardrobe Conference===
===Weardrobe Conference===
In early September 2009, Weardrobe sponsored a conference in New York City for 19 popular fashion bloggers - many of whom have been featured in Teen Vogue, New York Magazine, and Lucky Magazine.<ref name="apparelnews1">{{cite web|url=http://www.apparelnews.net/blog/383_fashion_bloggers_converge_for_inaugural_conference_in_nyc.html|title=Fashion Bloggers Converge for Inaugural Conference in NYC|publisher=Apparelnews.net|accessdate=2017-12-05}}</ref> There, the bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans,<ref>{{cite web|url=http://community.psunserv.net/posts/2009/09/22/weardrobecom-features-diy-bullhead-denim|title=Weardrobe.com Features DIY Bullhead Denim &#124; PacSun Community|date=2009-09-22|publisher=Community.psunserv.net|accessdate=2017-12-05}}</ref> which were voted the #1 Jean of the Summer by Seventeen Magazine for 2009.<ref>{{cite web|url=http://community.psunserv.net/posts/2009/08/12/voted-best-skinny-jean-seventeen-magazine-readers?page=1#http://images3.pacsun.com/is/image/pacsun/SeventeenMag_BullheadSolana?$09_comm_main$|title=Voted BEST Skinny Jean by Seventeen Magazine Readers &#124; PacSun Community|date=2009-08-12|publisher=Community.psunserv.net|accessdate=2017-12-05}}</ref> The conference was meant to create a space for some of the fashion industry's most active style bloggers (including the minds behind the sites [http://www.thestylerookie.com/ Style Rookie], [http://www.calivintage.com/ Calivintage], [http://www.theclothes.blogspot.com/ The Clothes Horse], [http://www.theglamourai.com/ The Glamourai], [http://whatiwore.tumblr.com/ What I Wore], [http://thistimetomorrow-krystal.blogspot.com/ This Time Tomorrow], and [http://fashionispoison.blogspot.com/ Fashion is Poison]) to collaborate and exchange ideas about fashion.<ref name="apparelnews1"/><ref>{{cite web|url=http://www.seventeen.com/fashion/blog/weardrobe-conference|title=weardrobe conference in nyc!|date=2009-09-09|work=Seventeen Magazine Style Blog|publisher=Seventeen Magazine|accessdate=2017-12-05}}</ref>
In early September 2009, Weardrobe sponsored a conference in New York City for 19 popular fashion bloggers.<ref name="apparelnews1">{{cite web|url=http://www.apparelnews.net/blog/383_fashion_bloggers_converge_for_inaugural_conference_in_nyc.html|title=Fashion Bloggers Converge for Inaugural Conference in NYC|publisher=Apparelnews.net|accessdate=2017-12-05}}</ref> There, the bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans.<ref>{{cite web|url=http://community.psunserv.net/posts/2009/09/22/weardrobecom-features-diy-bullhead-denim|title=Weardrobe.com Features DIY Bullhead Denim &#124; PacSun Community|date=2009-09-22|publisher=Community.psunserv.net|accessdate=2017-12-05}}</ref> The conference was meant to create a space for some of the fashion industry's most active style bloggers to collaborate and exchange ideas about fashion.<ref name="apparelnews1"/><ref>{{cite web|url=http://www.seventeen.com/fashion/blog/weardrobe-conference|title=weardrobe conference in nyc!|date=2009-09-09|work=Seventeen Magazine Style Blog|publisher=Seventeen Magazine|accessdate=2017-12-05}}</ref>


===Notable Members===
===Notable Members===


Weardrobe has previously been known to hire staff from among their notable members, including Krystal Bick from [http://thistimetomorrow-krystal.blogspot.com/ This Time Tomorrow], who acted as the site's community manager,<ref>{{cite web|url=http://stylenik.com/2011/01/18/google-fashion-once-an-oxymoron-now-a-truism/|title=Google Fashion: Once an Oxymoron, Now a Truism|author=Kristen Philipkoski|date=2011-01-18|publisher=Stylenik.com|accessdate=2017-12-05}}</ref> and Jessica Quirk of the blog [http://whatiwore.tumblr.com/ What I Wore], who served as community director and also did some creative work, including writing and illustrating weekly contest images.<ref>{{cite web|url=http://www.maggieroseonline.com/2009/09/01/getting-to-know-you-jessica-schroeder-of-what-i-wore/|title=Getting to Know You: Jessica Schroeder of What I Wore « Maggie Rose|publisher=Maggieroseonline.com|accessdate=2017-12-05}}</ref> Since the launch of her online blogging career, Quirk has also written a book entitled ''What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style'', in which she answers frequently asked style questions, features several of her own favorite outfits and illustrations, and gives tips for organizing a closet.<ref>{{cite web|url=http://www.seattleite.com/cooking-up-style-with-jessica-quirk/|title=Style Scene: Cooking Up Style With Jessica Quirk|date=2011-07-15|publisher=Seattleite|accessdate=2017-12-05}}</ref>
Weardrobe has previously been known to hire staff from among their notable members, including Krystal Bick from This Time Tomorrow, who acted as the site's community manager,<ref>{{cite web|url=http://stylenik.com/2011/01/18/google-fashion-once-an-oxymoron-now-a-truism/|title=Google Fashion: Once an Oxymoron, Now a Truism|author=Kristen Philipkoski|date=2011-01-18|publisher=Stylenik.com|accessdate=2017-12-05}}</ref> and Jessica Quirk of the blog What I Wore, who served as community director and also did some creative work, including writing and illustrating weekly contest images.<ref>{{cite web|url=http://www.maggieroseonline.com/2009/09/01/getting-to-know-you-jessica-schroeder-of-what-i-wore/|title=Getting to Know You: Jessica Schroeder of What I Wore « Maggie Rose|publisher=Maggieroseonline.com|accessdate=2017-12-05}}</ref>


==Similar Websites==
==Similar Websites==
There are other sites with similar features and goals to Weardrobe, such as Closet Couture.<ref>{{cite web|url=http://venturebeatprofiles.com/company/profile/weardrobe/competitors|title=Weardrobe - Competitors|publisher=Venturebeatprofiles.com|accessdate=2017-12-05}}</ref> Weardrobe contributors are sometimes also contributors on Chictopia or [[Lookbook]].<ref>{{cite web|url=http://www.chictopia.com/photo/show/116980-so+not+me+pt+1-american-apparel-accessories-dirty-violet-from-urban-outfitters-shirt-americ|title=American Apparel Accessories, Dirty Violet From Urban Outfitters Shirts, Americas &#124; "so not me pt. 1" by calivintage|date=2009-05-29|publisher=Chictopia|accessdate=2017-12-05}}</ref> The two communities, like Weardrobe, offer "the common fashionista" the ability to publicly post their looks to an online community of people interested in fashion.<ref name="collective fashion consciousness">{{cite web|url=http://lookbook.nu/faq|title=collective fashion consciousness|publisher=Lookbook.Nu|accessdate=2017-12-05}}</ref><ref name="The People's Fashion Destination">{{cite web|url=http://www.chictopia.com/about|title=The People's Fashion Destination|publisher=Chictopia|accessdate=2017-12-05}}</ref> The sites also contain photo blogs and competitions for online contributors.<ref name="collective fashion consciousness"/><ref name="The People's Fashion Destination"/><ref>{{cite web|url=http://www.killerstartups.com/Web20/weardrobe-com-organize-and-share-your-wardrobe|title=Weardrobe.com - Organize and Share Your Wardrobe &#124; Visit weardrobe.com|publisher=Killerstartups.com|accessdate=2017-12-05}}</ref>
There are other sites with similar features and goals to Weardrobe, such as Closet Couture. Weardrobe contributors are sometimes also contributors on Chictopia or [[Lookbook]].<ref>{{cite web|url=http://www.chictopia.com/photo/show/116980-so+not+me+pt+1-american-apparel-accessories-dirty-violet-from-urban-outfitters-shirt-americ|title=American Apparel Accessories, Dirty Violet From Urban Outfitters Shirts, Americas &#124; "so not me pt. 1" by calivintage|date=2009-05-29|publisher=Chictopia|accessdate=2017-12-05}}</ref> The two communities, like Weardrobe, offer "the common fashionista" the ability to publicly post their looks to an online community of people interested in fashion.<ref name="collective fashion consciousness">{{cite web|url=http://lookbook.nu/faq|title=collective fashion consciousness|publisher=Lookbook.Nu|accessdate=2017-12-05}}</ref><ref name="The People's Fashion Destination">{{cite web|url=http://www.chictopia.com/about|title=The People's Fashion Destination|publisher=Chictopia|accessdate=2017-12-05}}</ref> The sites also contain photo blogs and competitions for online contributors.<ref name="collective fashion consciousness"/><ref name="The People's Fashion Destination"/><ref>{{cite web|url=http://www.killerstartups.com/Web20/weardrobe-com-organize-and-share-your-wardrobe|title=Weardrobe.com - Organize and Share Your Wardrobe &#124; Visit weardrobe.com|publisher=Killerstartups.com|accessdate=2017-12-05}}</ref>


==References==
==References==

Latest revision as of 08:12, 3 November 2024

Weardrobe
Type of site
Street fashion community
Available inEnglish
OwnerLike.com
Created bySuzanne Xie and Rich Tong
URLwww.weardrobe.com
LaunchedJanuary 2008[1]
Current statusOnline

Weardrobe is an online street fashion community for both novice and established bloggers that allows members to share their outfits and comment on others' photographs.

History

[edit]

The concept originated in September 2004, when Weardrobe co-founders Suzanne Xie Rich Tong realized that there were no online applications available to organize clothing. To address the issue,[1] their discussions led to the concept for Weardrobe, and the website officially went online in January 2008.

In 2009, Weardrobe was named one of 20 winners of Facebook's fbFund Competition for startups and nonprofit companies, and invited to participate in Facebook's Summer Incubator Program in Palo Alto, California.[2] There, Xie and Tong worked on integrating Facebook Connect with the online fashion network expanding the feature set to Facebook-connected users through friend activity tracking.[3]

In 2012, the founders entered a partnership with Urban Outfitters, where select styles would be sent to users who would then post their created outfit on the Weardrobe site.[4]

On November 18 2009, the community was acquired by Like.com.[5] Subsequently, Like.com was acquired by Google on August 20, 2010 for a rumored price of $100,000.[6]

Features

[edit]

Weardrobe provides members with the opportunity to create their own user profiles and post photographs of themselves. Members can create and view a virtual representation of their real-life closet by manually tagging clothing in the images uploaded to the site.[7]

Likesense

[edit]

Likesense is an automated feature that was introduced by Weardrobe. This feature identifies clothing items in a given photograph, finds similarities in Weardrobes database, and then displays likely matches to the user. Likesense first displays two items and if one of the two is clicked, further variations on that piece of clothing are shown. Currently, this process is only displayed on the front page. However, this will expand to the entire site.[8]

Community

[edit]

On occasion, the site sponsors contests in which members submit photographs of outfits based on given themes. Sometimes, Weardrobe pairs up with other fashion-related sites such as Modcloth and Market Publique to offer discounted prizes. Weardrobe's collaboration with Modcloth, the Mod Honor Roll Contest, asked for members' favorite back-to-school inspired outfits; the prize for the top three submissions included a special Modcloth outfit that the bloggers then styled and modeled.[9] Their collaboration with Market Publique, Time After Time, asked for vintage-inspired outfit entries and the winner was flown into Brooklyn for a photo shoot session with Market Publique.[10] Modcloth also held another competition in which they supplied the New York City Weardrobe community with a vintage black Modcloth dress (called the "Weardrobe Dress") and asked the members to come up with ways to style it.[11] The dress was a simple black garment and contestants submitted photos of how they would style an outfit around that piece. In its collaboration with other fashion-focused sites, Weardrobe provides a platform where people interested in fashion can come together and demonstrate their creativity and knowledge. It also provides an outlet for fashion-related sites to show off their clothing items to a specified online niche with similar interests.

Weardrobe Conference

[edit]

In early September 2009, Weardrobe sponsored a conference in New York City for 19 popular fashion bloggers.[12] There, the bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans.[13] The conference was meant to create a space for some of the fashion industry's most active style bloggers to collaborate and exchange ideas about fashion.[12][14]

Notable Members

[edit]

Weardrobe has previously been known to hire staff from among their notable members, including Krystal Bick from This Time Tomorrow, who acted as the site's community manager,[15] and Jessica Quirk of the blog What I Wore, who served as community director and also did some creative work, including writing and illustrating weekly contest images.[16]

Similar Websites

[edit]

There are other sites with similar features and goals to Weardrobe, such as Closet Couture. Weardrobe contributors are sometimes also contributors on Chictopia or Lookbook.[17] The two communities, like Weardrobe, offer "the common fashionista" the ability to publicly post their looks to an online community of people interested in fashion.[18][19] The sites also contain photo blogs and competitions for online contributors.[18][19][20]

References

[edit]
  1. ^ a b "How 20 Business Ideas Were Hatched". Bloomberg Businessweek. Archived from the original on October 12, 2009.
  2. ^ "Facebook Announces 2009 fbFund Winners". InsideFacebook.com. Retrieved 2017-12-05.
  3. ^ "A Visit to fbFund REV: Weardrobe and Networked Blogs on Fashion and Blogging". InsideFacebook.com. Retrieved 2017-12-05.
  4. ^ "The Way They Wore It". Urban Outfitters. Archived from the original on 2012-03-31. Retrieved 2017-12-05.
  5. ^ "Like.com Acquires Street Style Fashion Community Weardrobe". TechCrunch.com. Retrieved 2017-12-05.
  6. ^ "It's Official: Google Acquires Like.com". TechCrunch.com. Retrieved 2017-12-05.
  7. ^ "Weardrobe out to be the Shelfari of Fashion". Mashable. Retrieved 2017-12-05.
  8. ^ "Street Style for Sale: Like.com and Weardrobe Sell Blogger's Looks". Switched. Archived from the original on 2012-03-21. Retrieved 2017-12-05.
  9. ^ "The Style Mavens on Our Mod Honor Roll". Modcloth. Retrieved 2017-12-05.
  10. ^ "LookBook-Brooklyn Bayou-Featuring Weardrobe Contest Winner Rachel of Studio Swag!". Market Publique. Retrieved 2017-12-05.
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  12. ^ a b "Fashion Bloggers Converge for Inaugural Conference in NYC". Apparelnews.net. Retrieved 2017-12-05.
  13. ^ "Weardrobe.com Features DIY Bullhead Denim | PacSun Community". Community.psunserv.net. 2009-09-22. Retrieved 2017-12-05.
  14. ^ "weardrobe conference in nyc!". Seventeen Magazine Style Blog. Seventeen Magazine. 2009-09-09. Retrieved 2017-12-05.
  15. ^ Kristen Philipkoski (2011-01-18). "Google Fashion: Once an Oxymoron, Now a Truism". Stylenik.com. Retrieved 2017-12-05.
  16. ^ "Getting to Know You: Jessica Schroeder of What I Wore « Maggie Rose". Maggieroseonline.com. Retrieved 2017-12-05.
  17. ^ "American Apparel Accessories, Dirty Violet From Urban Outfitters Shirts, Americas | "so not me pt. 1" by calivintage". Chictopia. 2009-05-29. Retrieved 2017-12-05.
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