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{{Short description|Israeli businesswoman (1951–2021)}}
[[File:ג' יפית.jpg|thumb|right|Yafit Greenberg]]
{{Expand Hebrew|topic=bio|date=December 2021}}
{{Use dmy dates|date=November 2021}}
{{Infobox person
| image = ג' יפית.jpg
| caption = Greenberg in 2020
| name = Yafit Greenberg
| birth_date = {{birth date|1951|8|9|df=y}}
| birth_place = [[Bnei Brak]], Israel
| death_date = {{death date and age|2021|11|30|1951|8|9|df=y}}
| death_place = [[Petah Tikva]], Israel
| burial_place = [[Kiryat Shaul Cemetery]]
| education = [[Bar-Ilan University]]
| occupation = [[Advertiser]]<br />[[Businessperson]]
}}


'''Yafit Greenberg''' ({{lang-he|יפית גרינברג}}, 9 August 1951 – 30 November 2021), commonly known as '''G. Yafit''' ({{lang-he|ג. יפית}}, ''Gimmel Yafit''), was an [[Israel]]i businesswoman specialising in advertising.<ref>[http://www.globes.co.il/serveen/globes/docview.asp?did=1000894707 Lauder to sell Channel 10 stake to Yafit Greenberg] Globes, 17 November 2013</ref>
'''Yafit Greenberg''' ({{langx|he|יפית גרינברג}}; 9 August 1951 – 30 November 2021), commonly known as '''G. Yafit''' ({{langx|he|ג. יפית}}, ''Gimmel Yafit''), was an Israeli businesswoman specialising in advertising.<ref>[http://www.globes.co.il/serveen/globes/docview.asp?did=1000894707 Lauder to sell Channel 10 stake to Yafit Greenberg] Globes, 17 November 2013</ref>


==Life and career==
==Biography==
Greenberg was born Yaffa Maimon<ref name=W>[https://b.walla.co.il/item/3474126 אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70] Walla, 30 November 1951</ref> in [[Bnei Brak]] in 1951 to a traditionalist Jewish family who had [[aliyah|immigrated]] from [[Tripoli]] in [[Libya]], and was one of five daughters. She studied geography and education at [[Bar-Ilan University]]. Greenberg began working as an accountant at for [[Hilton Hotels]].
Greenberg was born Yaffa Maimon<ref name=W>[https://b.walla.co.il/item/3474126 אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70] Walla, 30 November 1951</ref> in [[Bnei Brak]] in 1951 to a [[Traditionalist conservatism|traditionalist]] Jewish family who had [[aliyah|immigrated]] from [[Tripoli, Libya|Tripoli]] in Libya, and was one of five daughters. She studied geography and education at [[Bar-Ilan University]].<ref name=Y>[https://www.ynet.co.il/news/article/skdnflxff ג. יפית הלכה לעולמה בגיל 70] Yedioth Ahronoth, 30 November 2021</ref>


She switched to advertising, establishing the G. Yafit company in 1977.<ref name=about>[http://g-yafit.co.il/us.asp About Us] {{Webarchive|url=https://web.archive.org/web/20110721135058/http://g-yafit.co.il/us.asp |date=2011-07-21 }} G. Yafit {{in lang|he}}</ref> The company initially posted advertisements in newspapers, the first of which was an advert for [[Tadiran]] [[refrigerator]]s in ''[[Yedioth Ahronoth]]''.<ref name=about/> When [[Channel 2 (Israel)|commercial television]] began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style<ref>{{cite news |author=Orna Coussin |url=http://www.haaretz.com/culture/arts-leisure/a-woman-s-work-is-still-not-done-1.182109 |title=A woman's work is still not done |newspaper=Haaretz |date=8 March 2006 |accessdate=13 January 2014}}</ref> sees her front the advert herself to talk about the product. In recent years her daughter-in-law, Maya Yeshayahu, has appeared alongside her in the adverts.
She began working in marketing for Lahitun magazine,<ref name=Y/> before switching to advertising, establishing the G. Yafit company in 1977.<ref name="about">[http://g-yafit.co.il/us.asp About Us] {{Webarchive|url=https://web.archive.org/web/20110721135058/http://g-yafit.co.il/us.asp |date=21 July 2011 }} G. Yafit {{in lang|he}}</ref> The company initially posted advertisements in newspapers, the first of which was an advert for [[Tadiran]] [[refrigerator]]s in ''[[Yedioth Ahronoth]]''.<ref name="about" /> When [[Channel 2 (Israel)|commercial television]] began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style<ref>{{cite news |author=Orna Coussin |url=http://www.haaretz.com/culture/arts-leisure/a-woman-s-work-is-still-not-done-1.182109 |title=A woman's work is still not done |newspaper=Haaretz |date=8 March 2006 |accessdate=13 January 2014}}</ref> saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.<ref name=W/>


In June 2014 a group of investors led by G. Yafit acquired the [[Steimatzky]] bookstore chain from [[Markstone Capital Partners]].
In June 2014 a group of investors led by G. Yafit acquired the [[Steimatzky]] bookstore chain from [[Markstone Capital Partners]].<ref>[https://www.haaretz.com/israel-news/business/.premium-g-yafit-buys-steimatzky-1.5252586 Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit] Haaretz, 20 June 2014</ref>


She died of cancer on 30 November 2021 aged 70.<ref name=W/>
She died of cancer on 30 November 2021 at the age of 70.<ref name=W/>


==References==
==References==
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==External links==
==External links==
*{{IMDb name|1813909|G. Yafit}}
*{{IMDb name|1813909|G. Yafit}}

{{Authority control}}


{{DEFAULTSORT:Yafit, G.}}
{{DEFAULTSORT:Yafit, G.}}
[[Category:1951 births]]
[[Category:1951 births]]
[[Category:2021 deaths]]
[[Category:Bar-Ilan University alumni]]
[[Category:Bar-Ilan University alumni]]
[[Category:Israeli women in business]]
[[Category:21st-century Israeli businesswomen]]
[[Category:21st-century Israeli businesspeople]]
[[Category:Israeli television personalities]]
[[Category:Israeli television personalities]]
[[Category:People from Bnei Brak]]
[[Category:People from Bnei Brak]]
[[Category:Israeli people of Libyan-Jewish descent]]
[[Category:Israeli people of Libyan-Jewish descent]]
[[Category:2021 deaths]]
[[Category:21st-century Israeli Jews]]
[[Category:20th-century Israeli businesswomen]]
[[Category:20th-century Israeli businesspeople]]
[[Category:Deaths from cancer in Israel]]

Latest revision as of 03:38, 4 November 2024

Yafit Greenberg
Greenberg in 2020
Born(1951-08-09)9 August 1951
Bnei Brak, Israel
Died30 November 2021(2021-11-30) (aged 70)
Petah Tikva, Israel
Burial placeKiryat Shaul Cemetery
EducationBar-Ilan University
Occupation(s)Advertiser
Businessperson

Yafit Greenberg (Hebrew: יפית גרינברג; 9 August 1951 – 30 November 2021), commonly known as G. Yafit (Hebrew: ג. יפית, Gimmel Yafit), was an Israeli businesswoman specialising in advertising.[1]

Biography

[edit]

Greenberg was born Yaffa Maimon[2] in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University.[3]

She began working in marketing for Lahitun magazine,[3] before switching to advertising, establishing the G. Yafit company in 1977.[4] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth.[4] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style[5] saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.[2]

In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners.[6]

She died of cancer on 30 November 2021 at the age of 70.[2]

References

[edit]
  1. ^ Lauder to sell Channel 10 stake to Yafit Greenberg Globes, 17 November 2013
  2. ^ a b c אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70 Walla, 30 November 1951
  3. ^ a b ג. יפית הלכה לעולמה בגיל 70 Yedioth Ahronoth, 30 November 2021
  4. ^ a b About Us Archived 21 July 2011 at the Wayback Machine G. Yafit (in Hebrew)
  5. ^ Orna Coussin (8 March 2006). "A woman's work is still not done". Haaretz. Retrieved 13 January 2014.
  6. ^ Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit Haaretz, 20 June 2014
[edit]
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