SABA (electronics manufacturer): Difference between revisions
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{{short description|German consumer electronics company}} |
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{{Other uses|Saba (disambiguation)}} |
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{{More citations needed|date=July 2016}} |
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{{Infobox company |
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| name = SABA |
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The Schwarzwälder Apparate-Bau-Anstalt (SABA) is a [[Germany|German]] brand for electronic equipment founded in 1923 at [[Triberg im Schwarzwald]] ([[Black Forest]]), present-day [[Baden-Württemberg]]. |
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SABA was at the very beginning of the Consumer electronics industry in Europe. Being one of the pioneers in term of electronics helped SABA understanding our today’s needs. The brand was part of our everyday life thanks to major innovations and industrialization enhancements. Many of those innovations are still essential to manufacturing. For instance SABA was the first to introduce a failure diagnosis system. |
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SABA started at the early stage as a clock making company, but quickly adapted itself to society’s and modern times needs and became in 1927 a radio set manufacturer. The consumer electronics industry benefited from SABA as a dynamic new business player. The company even launched a recording label before selling it a few years later. |
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SABA proved to be a long-time rival of the leading [[Telefunken]] company in Germany. |
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| fate = |
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In 1968, when faced with increasing competitive pressure, SABA shareholders sold the majority of the company to [[GTE]] Corporation (an American telephone company) in order to generate potential synergy with GTE's [[Sylvania Electric Products|Sylvania]] brand. In 1980 the company was finally purchased by [[Thomson SA]]. and integrated as a separate business unit and an innovative brand. Within Thomson group, SABA launched a new product line designed by the well-known Philippe Starck, with, among others: “Jim Nature”, a revolutionary portable television set made of recycled high-density wood particles. |
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| founded = {{start date and age|1835}} in [[Villingen-Schwenningen]]<!-- if known: {{Start date and age|YYYY|MM|DD}} in [[city]], country --> |
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The brand is intended for mainstream families, but also for younger couples, ecologically minded, with a taste for innovative design. |
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| founder = <!-- or: | founders = --> |
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Since the 90’s, SABA affordable and reliable products are being distributed in major European markets, enabling thus generations of families to continue enjoying the pleasure of technology. |
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| defunct = <!-- {{End date|YYYY|MM|DD}} --> |
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| hq_location_city = Paris |
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| hq_location_country = France |
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| area_served = <!-- or: | areas_served = --> |
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| products = [[Televisions]], [[home security]], [[home appliances]] |
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| owner = <!-- or: | owners = --> |
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| num_employees = |
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| num_employees_year = <!-- Year of num_employees data (if known) --> |
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| parent = [[Technicolor SA|Technicolor]] |
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| website = <!-- {{URL|https://www.mysaba.eu/}} --> |
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}} |
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'''SABA''' (Schwarzwälder Apparate-Bau-Anstalt lit. Black Forest Apparatus Construction Institution) is a German electronics company founded in 1923 at [[Triberg im Schwarzwald]] ([[Black Forest]]), present-day [[Baden-Württemberg]]. SABA started as a clock-making company, then became a radio manufacturer, and a few years later a record label. In 1968, SABA sold the majority of the company to [[GTE]], an American telephone company. In 1980, the company was purchased by [[Thomson SA]] and integrated as a separate business unit. |
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==History== |
==History== |
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SABA |
SABA began as a clock-maker in Triberg (Black Forest), founded in 1835 by Joseph Benedikt Schwer. In 1918 it moved to [[Villingen-Schwenningen|Villingen]]. Herman Schwer, the founder's grandson, started the manufacturing of [[headphones]], radio parts, and a variety of products from radio components to [[Radio receiver|receivers]]. |
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1931 was a remarkable year in term of sales. In a single year were produced more than 100,000 units of the legendary SABA Radio Typ S-35. SABA introduced for the first time on the market dynamic loud-speakers which became soon a best seller. |
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The company kept growing and, a few years later, reached 800 employees and developed the world first radio receiver with radio programs search and automatic fine tuning adjustment in all bandwidths. Quickly, the daily manufacturing capacity exceeded 1,000 units per day. |
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In 1951 IFA, a consumer industry electronics Show in Berlin, allowed SABA to show the first TV receiver to the world. SABA successes enabled the company to manufacture audio tape recorders too. The brand SABA was and still is a synonym of innovation in term of technology and materials. It introduced the large TV screen Projector ‘Telerama’ on the market. And it launched the first Color TV set with wireless remote control. |
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In 1968 the American Company, GTE International, purchased 85% of SABA’s capital in order to create synergies with Sylvania product line. SABA built the first Hi-fi Audio set with wireless remote control and introduced a failure diagnosis system, which enabled the recognition of failures and therefore significantly simplified the after sales service process. All these innovations made of SABA a major player of the Consumer electronics industry. |
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With a strong focus on customer satisfaction, the company introduced a 24-hour product operating life test. Each TV and Hi-fi Audio product was submitted to this test. Thanks to this innovation, 70% of early product failures were thus eliminated. Moreover SABA launched the very first fully modularized Color TV set on the market, built only of pluggable sub-assembly boards. Those are only a few examples of the most significant achievements reached by SABA towards a further simplification of after sales services. |
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In 1976 SABA became a 100% subsidiary of the American company GTE International. In 1980 GTE exited the consumer electronic distribution. Then, the European consumer electronics Group “Thomson-Brandt” (with Headquarters in Paris) purchased SABA manufacturing and distribution. The brand became one of the market leaders in video and created the first German video training school. |
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Ten years later SABA launched the 1st portable LCD TV set and was repositioned as a brand not only for mainstream families, but also for younger couples, ecologically minded, with a reference to nature and a taste for innovative design. |
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| ⚫ | SABA launched several products designed by |
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Throughout the 1990’s, the 2000’s and even until now, SABA continues to be distributed in major European markets, enabling people to enjoy affordable and reliable products trusted by generations of families. |
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In 1931, SABA produced more than 100,000 units of the SABA Radio Type S-35. It introduced for the first time on the market dynamic [[loudspeakers]] which soon became a bestseller. The company developed the first radio receiver with search and automatic fine tuning in all [[Bandwidth (signal processing)|bandwidths]]. In 1951, [[Internationale Funkausstellung Berlin|IFA]], a consumer industry electronics show in [[Berlin]] allowed SABA to show their first [[TV]] receiver. SABA successes enabled the company to manufacture [[tape recorders]]. It introduced the [[Large-screen television technology|large TV screen projector]] 'Telerama' on the market, and it launched the first color TV with wireless remote control. |
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==Purchase== |
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In 1968, the American Company GTE purchased 85% of SABA with the aim of achieving the greatest possible synergy with its own Sylvania brand. SABA built the first [[hi-fi]] audio set with wireless remote control and introduced a failure diagnosis system. SABA launched first modularized color TV built only of pluggable sub-assembly boards. In 1973, SABA was at this period a serious competitor to the leading [[Telefunken]] and [[Grundig]] brands.<ref>{{cite book |title=Global Market Survey Electronics Components |volume=57 |date=October 1974 |publisher=US Dept of Commerce |location=Washington |page=50 |url=https://books.google.com/books?id=HikuAAAAMAAJ&pg=PA50 |access-date=7 April 2020}}</ref> In 1976, SABA became a subsidiary of the American company GTE |
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==Thomson era== |
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In 1980, GTE left consumer electronic distribution. [[Thomson-CSF|Thomson-Brandt]], a consumer electronics group with headquarters in Paris, took over 100% of SABA-Werke GmbH (Villingen). The brand became one of the market leaders in video and created the first German video training school. Ten years later, SABA launched the first portable [[LCD television]]. The production of the TV sets was switched to the most modern, fully automatic production lines with new, comprehensive color television set technologies. 60% of the new television chassis was digitized. Its functionality and reliability set new standards. In 1987, the "Quality Dealer Distribution System" was introduced in Germany with the strong involvement of the wholesale trade, specialist retail purchasing groups and the qualified wholesale sales markets.<ref>{{Cite book|url=https://books.google.com/books?id=UUmcAQAAQBAJ&q=Quality+Dealer+Distribution+System+saba&pg=PA299|title = Cases and Materials on UK and EC Competition Law|isbn = 978-0-19-929039-0|last1 = Middleton|first1 = Kirsty|last2 = Rodger|first2 = Barry|last3 = MacCulloch|first3 = Angus|last4 = Galloway|first4 = Jonathan|date = 27 August 2009}}</ref> |
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| ⚫ | SABA launched several products designed by [[Philippe Starck]], the director of consumer electronics at Thomson. These included: "Jim Nature" (1994), a portable TV set made of recycled high-density wood, now exhibited in the [[Museum of Modern Art]] (MoMA) in New York City, and "Oye-Oye", a small radio with an innovative [[Form factor (design)|form factor]]. |
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In 2010, Thomson finalized a [[restructuring]] leading to a better focus on its [[Business-to-business|B2B]] activities and a change of its company name to Technicolor. The brand SABA remains in the ownership of Technicolor SA (ex-Thomson) which relies on several companies to manufacture and commercialize SABA products. |
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Today, the products of the SABA brand are offered and sold in many European countries as well as in some other countries outside of the EU. |
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==Record label== |
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Saba had a record label founded by [[Hans Georg Brunner-Schwer]], grandson of the electronics company's founder, to produce music for [[Vehicle audio|automobile tape players]]. In 1967 Saba's catalogue included [[Oscar Peterson]], [[Nathan Davis (saxophonist)|Nathan Davis]], and the [[Clarke-Boland Big Band]]. Saba bought distribution rights from [[Prestige Records]]. Saba's parent company was bought by an American company that discontinued the recording operation. Brunner-Schwer then established [[MPS Records]].<ref name="New Grove">{{cite book|last1=Rye|first1=Howard|editor1-last=Kernfeld|editor1-first=Barry|title=The New Grove Dictionary of Jazz|date=2002|publisher=Grove's Dictionaries Inc.|location=New York|isbn=1-56159-284-6|page=172|volume=3|edition=2nd}}</ref> |
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==References== |
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{{reflist}} |
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==External links== |
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{{Commons category|SABA|SABA (electronics manufacturer)}} |
{{Commons category|SABA|SABA (electronics manufacturer)}} |
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* {{cite web|title=SABA Website, gathering all the information about the brand and current products commercialized under SABA brand|url=https://www.mysaba.eu/|language=en|publication-date=}} |
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{{Authority control}} |
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{{Germany-company-stub}} |
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[[Category:German jazz record labels]] |
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[[Category:Radio manufacturers]] |
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Latest revision as of 17:45, 4 November 2024
 | This article needs additional citations for verification. (July 2016) |
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| Founded | 1835 in Villingen-Schwenningen |
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| Headquarters | Paris , France |
| Products | Televisions, home security, home appliances |
| Parent | Technicolor |
SABA (Schwarzwälder Apparate-Bau-Anstalt lit. Black Forest Apparatus Construction Institution) is a German electronics company founded in 1923 at Triberg im Schwarzwald (Black Forest), present-day Baden-Württemberg. SABA started as a clock-making company, then became a radio manufacturer, and a few years later a record label. In 1968, SABA sold the majority of the company to GTE, an American telephone company. In 1980, the company was purchased by Thomson SA and integrated as a separate business unit.
History
[edit]SABA began as a clock-maker in Triberg (Black Forest), founded in 1835 by Joseph Benedikt Schwer. In 1918 it moved to Villingen. Herman Schwer, the founder's grandson, started the manufacturing of headphones, radio parts, and a variety of products from radio components to receivers.
In 1931, SABA produced more than 100,000 units of the SABA Radio Type S-35. It introduced for the first time on the market dynamic loudspeakers which soon became a bestseller. The company developed the first radio receiver with search and automatic fine tuning in all bandwidths. In 1951, IFA, a consumer industry electronics show in Berlin allowed SABA to show their first TV receiver. SABA successes enabled the company to manufacture tape recorders. It introduced the large TV screen projector 'Telerama' on the market, and it launched the first color TV with wireless remote control.
Purchase
[edit]In 1968, the American Company GTE purchased 85% of SABA with the aim of achieving the greatest possible synergy with its own Sylvania brand. SABA built the first hi-fi audio set with wireless remote control and introduced a failure diagnosis system. SABA launched first modularized color TV built only of pluggable sub-assembly boards. In 1973, SABA was at this period a serious competitor to the leading Telefunken and Grundig brands.[1] In 1976, SABA became a subsidiary of the American company GTE
Thomson era
[edit]In 1980, GTE left consumer electronic distribution. Thomson-Brandt, a consumer electronics group with headquarters in Paris, took over 100% of SABA-Werke GmbH (Villingen). The brand became one of the market leaders in video and created the first German video training school. Ten years later, SABA launched the first portable LCD television. The production of the TV sets was switched to the most modern, fully automatic production lines with new, comprehensive color television set technologies. 60% of the new television chassis was digitized. Its functionality and reliability set new standards. In 1987, the "Quality Dealer Distribution System" was introduced in Germany with the strong involvement of the wholesale trade, specialist retail purchasing groups and the qualified wholesale sales markets.[2]
SABA launched several products designed by Philippe Starck, the director of consumer electronics at Thomson. These included: "Jim Nature" (1994), a portable TV set made of recycled high-density wood, now exhibited in the Museum of Modern Art (MoMA) in New York City, and "Oye-Oye", a small radio with an innovative form factor.
In 2010, Thomson finalized a restructuring leading to a better focus on its B2B activities and a change of its company name to Technicolor. The brand SABA remains in the ownership of Technicolor SA (ex-Thomson) which relies on several companies to manufacture and commercialize SABA products.
Today, the products of the SABA brand are offered and sold in many European countries as well as in some other countries outside of the EU.
Record label
[edit]Saba had a record label founded by Hans Georg Brunner-Schwer, grandson of the electronics company's founder, to produce music for automobile tape players. In 1967 Saba's catalogue included Oscar Peterson, Nathan Davis, and the Clarke-Boland Big Band. Saba bought distribution rights from Prestige Records. Saba's parent company was bought by an American company that discontinued the recording operation. Brunner-Schwer then established MPS Records.[3]
References
[edit]- ^ Global Market Survey Electronics Components. Vol. 57. Washington: US Dept of Commerce. October 1974. p. 50. Retrieved 7 April 2020.
- ^ Middleton, Kirsty; Rodger, Barry; MacCulloch, Angus; Galloway, Jonathan (27 August 2009). Cases and Materials on UK and EC Competition Law. ISBN 978-0-19-929039-0.
- ^ Rye, Howard (2002). Kernfeld, Barry (ed.). The New Grove Dictionary of Jazz. Vol. 3 (2nd ed.). New York: Grove's Dictionaries Inc. p. 172. ISBN 1-56159-284-6.
External links
[edit]