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{{Use dmy dates|date=March 2018}}
{{Use British English|date=March 2018}}
{{Infobox automobile
{{Infobox automobile
|image = Austin 3-Litre at Glamis.jpg
|image = Austin 3-Litre at Glamis.jpg
|caption =first registered 20 August 1971
|caption = 1971 Austin 3-Litre
|name = Austin 3-Litre
|name = Austin 3-Litre
|manufacturer = [[Austin Motor Company|Austin]] ([[British Leyland]])
|manufacturer = [[Austin Motor Company|Austin]]
|production = 1968–1971
|production = October 1967 – May 1971
| assembly = {{ubl
|class = [[Executive car]]
| United Kingdom: [[Cowley, Oxfordshire|Cowley]], Oxford
|body_style = 4-door [[sedan (car)|saloon]]<br>5-door [[stationwagon|estate]] (Crayford Conversion)
}}
|class = [[Executive car]] ([[E-segment|E]])
|body_style = 4-door [[sedan (car)|saloon]]<br />5-door [[stationwagon|estate]] (Crayford Conversion)
|layout = {{ubl
| [[Front-engine, rear-wheel-drive layout|Longitudinal front-engine, rear-wheel drive]]
}}
|related = [[BMC ADO17|Austin 1800-2200]]
|predecessor = [[Austin Westminster|Austin A110]]
|predecessor = [[Austin Westminster|Austin A110]]
|successor = [[Princess (car)|Austin 2200]]
|successor = None
|engine = 2912&nbsp;cc [[BMC C-Series engine|C-Series]] [[Straight-6]]
|engine = {{cvt|2912|cc|abbr=on}} [[BMC C-Series engine|C-Series]] [[Straight-6]]
|wheelbase = {{convert|114.5|in|mm|0|abbr=on}}<ref name=BritishCars>{{cite book |last=Culshaw |first= |authorlink= |author2=Horrobin |title=Complete Catalogue of British Cars |year=1974 |publisher=Macmillan |location=London |isbn=0-333-16689-2}}</ref>
|wheelbase = {{convert|114.5|in|mm|0|abbr=on}}<ref name=BritishCars>{{cite book |last=Culshaw |author2=Horrobin |title=Complete Catalogue of British Cars |year=1974 |publisher=Macmillan |location=London |isbn=0-333-16689-2}}</ref>
|length = {{convert|185.75|in|mm|0|abbr=on}}
|length = {{convert|185.75|in|mm|0|abbr=on}}
|width = {{convert|67|in|mm|0|abbr=on}}
|width = {{convert|67|in|mm|0|abbr=on}}
Line 17: Line 26:
}}
}}


The '''Austin 3-Litre''' is a British [[saloon car]] that was introduced by [[Austin Motor Company|Austin]] at the [[London Motor Show]] in 1967.<ref name=AutocarOct1967>{{cite magazine| magazine=[[Autocar (magazine)|Autocar]] |volume=127 |number=3740 |title=CARS Stand-by-stand| publisher=Iliffe Transport Publications Ltd |location=London |pages=27 (Austin)| date=October 1967}}</ref> Codenamed ADO61, the car was intended to be [[British Motor Corporation|BMC]]'s offering in the 3-litre [[executive car|executive]] class and was originally designed in the early 1960s,<ref>{{cite book |last=Daniels |first=Jeff |title=British Leyland: The truth about the cars |publisher=Osprey | year=1980 |isbn=0-85045-392-5 |page=85 }}</ref> before the British Leyland era. Unlike the visually similar (but smaller) [[front-wheel drive]] [[Morris 1800]] range, the 125&nbsp;bhp 3-litre engine (a 7-[[Bearing (mechanical)|bearing]] modification of the [[BMC C-Series engine|BMC C-Series]] with twin [[SU carburetor|SU]] carburettors) drove the rear wheels through a conventional 4-speed gearbox.


The car used [[Hydrolastic]] suspension with self-levelling hydraulic rams at the rear and was praised for its excellent ride and handling. [[Alec Issigonis]], who designed the front-wheel drive cars, had no part in the 3-Litre, which he was reportedly keen to point out.<ref>{{cite web |last1=Adams |first1=Keith |title=Austin 3 Litre development story – BMC's biggest executive failure |url=https://www.aronline.co.uk/cars/austin/3-litre/ado61-development-story/ |website=AROnline |access-date=18 October 2024 |date=1 February 2024}}</ref>
The '''Austin 3-Litre''' is a British [[saloon car]] that was introduced by [[Austin Motor Company|Austin]] at the [[London Motor Show]] in 1967.<ref name=AutocarOct1967>{{cite journal| journal = [[Autocar (magazine)|Autocar]] |volume = 127 (nbr 3740) | authorlink = Maurice Smith (Editor) |title = CARS Stand-by-stand| publisher=Iliffe Transport Publications Ltd|location= London SE1|pages = 27 (Austin)| date = October 1967}}</ref> It became apparent that [[British Motor Corporation|BMC]] were not geared up to producing the car: few or none seem to have been sold that year, but by July 1968 it was reported that the cars had begun to leave the factory.<ref name=Autocar1973>{{cite journal| authorlink = | title = Used Car Test: 1971 Austin 3-litre Automatic| journal = [[Autocar (magazine)|Autocar]] | volume = 138 (nbr 4015)| pages = 16–17 |date = 10 May 1973}}</ref> By that time the square headlights seen at the 1967 motor show had been replaced by conventional round twin headlamp units, and by the time of the October 1968 show the car had also acquired front quarter lights.<ref name=Autocar1973/> In July 1968, with cars beginning to emerge from the plant, the manufacturers were asked to detail improvements reportedly implemented since the car's "launch" the previous October. Mention was made of orifice modifications to hydraulic valves in the rear suspension, and it was stated that there was a "new" final drive ratio of 3.9:1, though this was actually the same final drive ratio included in the launch information the previous October.<ref name=Autocar196807>{{cite journal| authorlink = Unsigned| title = Those elusive 3-litres| journal = [[Autocar (magazine)|Autocar]] | volume = 129 (nbr 3780)| page = 53|date = 25 July 1968}}</ref>


To cater for its intended market, the interior was luxurious, featuring wood veneers and cloth headlining (but leather upholstery was not available, being replaced with a good-quality vinyl) and the boot was longer than that of the 1800, contributing to an overall length of {{convert|186|in|mm}} (the 1800 was {{convert|167|in|mm}} long).
Codenamed ADO61, the car was intended to be [[British Motor Corporation|BMC]]'s offering in the 3-litre [[executive car|executive]] class and was originally designed in the early 1960s,<ref>{{cite book |last=Daniels |first=Jeff |title=British Leyland: The truth about the cars |publisher=Osprey | year=1980 |isbn=0-85045-392-5 |page=85 }}</ref> before the British Leyland era. Unlike the visually similar (but smaller) [[front-wheel drive]] ADO17 range, the 125&nbsp;bhp 3-litre engine (a 7-[[Bearing (mechanical)|bearing]] modification of the [[BMC C-Series engine|BMC C-Series]] with twin [[SU carburetor|SU]] carburettors) drove the rear wheels through a conventional 4-speed gearbox. The car used [[Hydrolastic]] suspension with self-levelling hydraulic rams at the rear and was praised for its excellent ride and handling. [[Alec Issigonis]], who designed the front-wheel drive cars, had no part in the 3-Litre, which he was reportedly keen to point out.<ref>[http://www.aronline.co.uk/index.htm?ado61storyf.htm Austin 3Litre]</ref>


Luxurious [[Wolseley Motors|Wolseley]] and [[Vanden Plas]] 3-litre versions both reached prototype stage, but went no further.
To cater for its intended market the interior was luxurious, featuring wood veneers and cloth headlining (but leather upholstery was not available, being replaced with a good-quality vinyl) and the boot was longer than that of the 1800, contributing to an overall length of {{convert|186|in|mm}} (the 1800 was {{convert|167|in|mm}} long).


Luxurious [[Wolseley Motors|Wolseley]] and [[Vanden Plas]] 3-litre versions both reached prototype stage, but went no further. A small number of estate models were built however, converted by [[Crayford Engineering|Crayford]]. In the early days of British Leyland proposals for a [[Rover (marque)|Rover]]-branded version were considered to replace the [[Rover P5|Rover P5 3-Litre]] but these did not progress beyond the drawing board.
A small number of estate models were built however, converted by [[Crayford Engineering|Crayford]].


Other body variations of the 3-litre are known to exist including stretch limousines, hearses and ambulances.<ref>{{Cite web |last=Vincent |first=Greg |date=2023-10-04 |title=Working class Austin’s upper class contender |url=https://classiccar.co.nz/working-class-austins-upper-class-contender/ |access-date=2024-11-05 |website=New Zealand Classic Car |language=en-NZ}}</ref>
Sales were very poor. The standard version had been withdrawn by 1969 while the de luxe version soldiered on until the model was discontinued completely in May 1971,<ref name=Autocar1973/> after less than 10,000 had been produced. It suffered from a perception that it was merely an enlarged [[BMC ADO17|ADO17 "Landcrab"]] (indeed, it gained the nickname "Land-lobster"), with which it shared its central section and doors - a perception that was exacerbated further when the smaller [[Austin Maxi]] also used the same bodywork, although the 3-Litre was in fact a quite different car. BMC also failed to take into account the changing tastes in the 'executive' sector of the car market. Cars such as the [[Rover P6]] and the [[Triumph 2000]] had set new standards for handling in the class and had smaller but more efficient engines as well as more fashionable and modern styling. The 3-Litre was very much in the spirit of its [[Austin_Westminster#A110|Austin Westminster]] predecessor - a large car with an understressed large-capacity engine that put an emphasis on luxury and ride comfort over handling and economy, although both these last two factors were becoming more important in the sector.


It became apparent that [[British Motor Corporation|BMC]] were initially not geared up to producing the car: few or none seem to have been sold in 1967, but by July 1968, it was reported that the cars had begun to leave the factory.<ref name=Autocar1973>{{cite magazine| title=Used Car Test: 1971 Austin 3-litre Automatic| magazine=[[Autocar (magazine)|Autocar]] |volume=138 |number=4015| pages=16–17 |date=10 May 1973}}</ref> By that time, the square headlights seen at the 1967 motor show had been replaced by conventional round twin headlamp units, and by the time of the October 1968 show the car had also acquired front quarter lights.<ref name=Autocar1973/> In July 1968, with cars beginning to emerge from the plant, the manufacturers were asked to detail improvements reportedly implemented since the car's "launch" the previous October. Mention was made of orifice modifications to hydraulic valves in the rear suspension, and it was stated that there was a "new" final drive ratio of 3.9:1, though this was actually the same final drive ratio included in the launch information the previous October.<ref name=Autocar196807>{{cite magazine| title=Those elusive 3-litres| magazine=[[Autocar (magazine)|Autocar]] |volume=129 |number=3780| page=53| date=25 July 1968}}</ref>
The 3-Litre also arrived on the market just as BMC had taken over [[Jaguar Cars|Jaguar]] and had merged with [[Leyland Motors]] to create [[British Leyland]] (BL). Within the new conglomerate, the 3-Litre was now being sold alongside similarly sized rivals from Jaguar, [[Rover (car)|Rover]] and [[Triumph Motor Company|Triumph]] - all perceived as genuine performance/luxury brands compared to Austin, which was seen as a downmarket mainstream brand. For this reason the 3-Litre was not directly replaced, and ultimately Rover and Jaguar models fulfilled the 3-Litre's role in BL's portfolio.


In the early days of British Leyland, proposals for a [[Rover (marque)|Rover]]-branded version were considered to replace the [[Rover P5|Rover P5 3-Litre]] but these did not progress beyond the drawing board. A number were converted to hearses; the Woodhall Nicholson conversion was voted Hearse of the year in 1968.<ref>{{cite web | title=Austin 3-Litre Hearse | website=Austin 3-Litre | url=http://www.austinthreelitre.co.uk/hearse/default.html | access-date=2020-03-01}}</ref>
[[File:1970 Austin 3 litre automatic front.jpg|thumb|left|Austin 3 Litre front view]]

[[File:1970 Austin 3 litre automatic.jpg|thumb|left|Austin 3 Litre rear view]]
Sales were very poor. The standard version had been withdrawn by 1969, while the de-luxe version soldiered on until the model was discontinued completely in May 1971,<ref name=Autocar1973/> after fewer than 10,000 had been produced. It suffered from a perception that it was merely an enlarged Morris "Landcrab" (indeed, it gained the nickname "Land-lobster"), with which it shared its central section and doors a perception that was exacerbated further when the smaller [[Austin Maxi]] also used the same bodywork, although the 3-Litre was in fact a quite different car. BMC also failed to take into account the changing tastes in the 'executive' sector of the car market. Cars such as the [[Rover P6]] and the [[Triumph 2000]] had set new standards for handling in the class and had smaller but more efficient engines as well as more fashionable and modern styling. The 3-Litre was very much in the spirit of its [[Austin Westminster#A110|Austin Westminster]] predecessor a large car with an understressed large-capacity engine that put an emphasis on luxury and ride comfort over handling and economy, although both these last two factors were becoming more important in the sector.

The 3-Litre also arrived on the market just as BMC had taken over [[Jaguar Cars|Jaguar]] and had merged with [[Leyland Motors]] to create [[British Leyland]] (BL). Within the new conglomerate, the 3-Litre was now being sold alongside similarly sized rivals from Jaguar, [[Rover (car)|Rover]] and [[Triumph Motor Company|Triumph]] all perceived as genuine performance/luxury brands compared to Austin, which was seen as a downmarket mainstream brand. For this reason the 3-Litre was not directly replaced, and ultimately Rover and Jaguar models fulfilled the 3-Litre's role in BL's portfolio.

<gallery widths="200px" heights="175px">
1970 Austin 3 litre automatic front.jpg|Austin 3 Litre front view
1970 Austin 3 litre automatic.jpg|Austin 3 Litre rear view
</gallery>
{{-}}
{{-}}


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==External links==
==External links==
* [http://www.austinmemories.com Austin Memories]
* [http://www.austinmemories.com Austin Memories]
*[http://www.austin-rover.co.uk/index.htm?ado61storyf.htm The Unofficial Austin Rover Web Resource: BMC 3 litre]


{{British Motor Holdings and British Leyland cars, 1966-1986}}
{{British Motor Holdings and British Leyland cars, 1966-1986}}


[[Category:Austin vehicles|3]]
[[Category:Austin vehicles|3]]
[[Category:1960s automobiles]]
[[Category:Executive cars]]
[[Category:1970s automobiles]]
[[Category:1970s cars]]
[[Category:Cars introduced in 1968]]
[[Category:Cars introduced in 1967]]
[[Category:Cars discontinued in 1971]]
[[Category:Rear-wheel-drive vehicles]]
[[Category:Saloons]]
[[Category:Station wagons]]

Latest revision as of 15:38, 5 November 2024

Austin 3-Litre
1971 Austin 3-Litre
Overview
ManufacturerAustin
ProductionOctober 1967 – May 1971
Assembly
  • United Kingdom: Cowley, Oxford
Body and chassis
ClassExecutive car (E)
Body style4-door saloon
5-door estate (Crayford Conversion)
Layout
RelatedAustin 1800-2200
Powertrain
Engine2,912 cc (177.7 cu in) C-Series Straight-6
Dimensions
Wheelbase114.5 in (2,908 mm)[1]
Length185.75 in (4,718 mm)
Width67 in (1,702 mm)
Height56.6 in (1,438 mm)
Curb weight3,304 lb (1,499 kg)
Chronology
PredecessorAustin A110
SuccessorNone

The Austin 3-Litre is a British saloon car that was introduced by Austin at the London Motor Show in 1967.[2] Codenamed ADO61, the car was intended to be BMC's offering in the 3-litre executive class and was originally designed in the early 1960s,[3] before the British Leyland era. Unlike the visually similar (but smaller) front-wheel drive Morris 1800 range, the 125 bhp 3-litre engine (a 7-bearing modification of the BMC C-Series with twin SU carburettors) drove the rear wheels through a conventional 4-speed gearbox.

The car used Hydrolastic suspension with self-levelling hydraulic rams at the rear and was praised for its excellent ride and handling. Alec Issigonis, who designed the front-wheel drive cars, had no part in the 3-Litre, which he was reportedly keen to point out.[4]

To cater for its intended market, the interior was luxurious, featuring wood veneers and cloth headlining (but leather upholstery was not available, being replaced with a good-quality vinyl) and the boot was longer than that of the 1800, contributing to an overall length of 186 inches (4,700 mm) (the 1800 was 167 inches (4,200 mm) long).

Luxurious Wolseley and Vanden Plas 3-litre versions both reached prototype stage, but went no further.

A small number of estate models were built however, converted by Crayford.

Other body variations of the 3-litre are known to exist including stretch limousines, hearses and ambulances.[5]

It became apparent that BMC were initially not geared up to producing the car: few or none seem to have been sold in 1967, but by July 1968, it was reported that the cars had begun to leave the factory.[6] By that time, the square headlights seen at the 1967 motor show had been replaced by conventional round twin headlamp units, and by the time of the October 1968 show the car had also acquired front quarter lights.[6] In July 1968, with cars beginning to emerge from the plant, the manufacturers were asked to detail improvements reportedly implemented since the car's "launch" the previous October. Mention was made of orifice modifications to hydraulic valves in the rear suspension, and it was stated that there was a "new" final drive ratio of 3.9:1, though this was actually the same final drive ratio included in the launch information the previous October.[7]

In the early days of British Leyland, proposals for a Rover-branded version were considered to replace the Rover P5 3-Litre but these did not progress beyond the drawing board. A number were converted to hearses; the Woodhall Nicholson conversion was voted Hearse of the year in 1968.[8]

Sales were very poor. The standard version had been withdrawn by 1969, while the de-luxe version soldiered on until the model was discontinued completely in May 1971,[6] after fewer than 10,000 had been produced. It suffered from a perception that it was merely an enlarged Morris "Landcrab" (indeed, it gained the nickname "Land-lobster"), with which it shared its central section and doors – a perception that was exacerbated further when the smaller Austin Maxi also used the same bodywork, although the 3-Litre was in fact a quite different car. BMC also failed to take into account the changing tastes in the 'executive' sector of the car market. Cars such as the Rover P6 and the Triumph 2000 had set new standards for handling in the class and had smaller but more efficient engines as well as more fashionable and modern styling. The 3-Litre was very much in the spirit of its Austin Westminster predecessor – a large car with an understressed large-capacity engine that put an emphasis on luxury and ride comfort over handling and economy, although both these last two factors were becoming more important in the sector.

The 3-Litre also arrived on the market just as BMC had taken over Jaguar and had merged with Leyland Motors to create British Leyland (BL). Within the new conglomerate, the 3-Litre was now being sold alongside similarly sized rivals from Jaguar, Rover and Triumph – all perceived as genuine performance/luxury brands compared to Austin, which was seen as a downmarket mainstream brand. For this reason the 3-Litre was not directly replaced, and ultimately Rover and Jaguar models fulfilled the 3-Litre's role in BL's portfolio.

References

[edit]
  1. ^ Culshaw; Horrobin (1974). Complete Catalogue of British Cars. London: Macmillan. ISBN 0-333-16689-2.
  2. ^ "CARS Stand-by-stand". Autocar. Vol. 127, no. 3740. London: Iliffe Transport Publications Ltd. October 1967. pp. 27 (Austin).
  3. ^ Daniels, Jeff (1980). British Leyland: The truth about the cars. Osprey. p. 85. ISBN 0-85045-392-5.
  4. ^ Adams, Keith (1 February 2024). "Austin 3 Litre development story – BMC's biggest executive failure". AROnline. Retrieved 18 October 2024.
  5. ^ Vincent, Greg (4 October 2023). "Working class Austin's upper class contender". New Zealand Classic Car. Retrieved 5 November 2024.
  6. ^ a b c "Used Car Test: 1971 Austin 3-litre Automatic". Autocar. Vol. 138, no. 4015. 10 May 1973. pp. 16–17.
  7. ^ "Those elusive 3-litres". Autocar. Vol. 129, no. 3780. 25 July 1968. p. 53.
  8. ^ "Austin 3-Litre Hearse". Austin 3-Litre. Retrieved 1 March 2020.
[edit]