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{{short description|French sociologist and philosopher}}
{{Short description|French sociologist and philosopher (1929–2007)}}
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{{Use dmy dates|date=December 2022}}
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{{Infobox philosopher
https://en.wikipedia.org/enwiki/w/index.php?title=Jean_Baudrillard&oldid=1128710588
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{{sfn|Poole|2007a}}{{sfn|Poole|2007b}}{{sfn|Poole|2007c}} are similar and by the same writer.

-->{{Infobox philosopher
|region = [[Western philosophy]]
|region = [[Western philosophy]]
|era = [[20th-century philosophy|20th-]]/[[21st-century philosophy]]
|era = [[20th-century philosophy|20th-]]/[[21st-century philosophy]]
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|thesis_year = 1968
|thesis_year = 1968
|doctoral_advisor = [[Henri Lefebvre]]
|doctoral_advisor = [[Henri Lefebvre]]
|school_tradition = {{hlist | [[Continental philosophy]]<ref name="russell">{{cite book
|school_tradition = {{hlist |
[[Continental philosophy]]|
[[Post-Marxism]] |
|title=A Brief Guide to Philosophical Classics: From Plato to Winnie the Pooh
[[Pataphysics]] |
|author=James M. Russell
[[Post-structuralism]] |
|chapter=Meaning and Interpretation: The Continental Tradition
[[postmodern philosophy|Postmodernism]] | }}
}}</ref><ref>Gane, M. (2017). Baudrillard. In ''A Companion to Continental Philosophy'' (eds S. Critchley and W.R. Schroeder). https://doi.org/10.1002/9781405164542.ch53</ref> (debated<ref name="kpunk">{{cite web |url=http://k-punk.abstractdynamics.org/archives/009126.html |archive-url=https://web.archive.org/web/20220106102748/http://k-punk.abstractdynamics.org/archives/009126.html |archive-date=6 January 2022 |author-link=Mark Fisher |first=Mark |last=Fisher |title=My Death Is Everywhere, My Death Dreams |date=9 March 2007 |quote=Baudrillard was never quite laborious or detached enough to qualify as a Continentalist, nor even as a philosopher (he was based, improbably, in a Sociology department). Always an outsider, projected out of the peasantry into the elite academic class, he ensured his marginalization with the marvellously provocative Forget Foucault, which wittily targeted Deleuze and Guattari's micropolitics as much as it insouciantly announced the redundancy of Fo[u]cault's vast edifice.}}</ref>) | [[French Nietzscheanism]] |[[Post-Marxism]]<ref>{{cite book |first=Stephen |last=Baker |title=The Fiction of Postmodernity |publisher=[[Rowman & Littlefield]] |date=2000 |page=64}}</ref> | [[Non-representational theory]]<ref>{{cite journal |author-link=Richard G. Smith (geographer) |last=Smith |first=Richard G. |date=2003 |title=Baudrillard's nonrepresentational theory: burn the signs and journey without maps |journal=[[Environment and Planning|Environment and Planning D: Society and Space]] |volume=21 |pages=67–84|doi=10.1068/d280t |s2cid=18273234 }}</ref><!--Copied from Non-representational theory--> | [[Nihilism]] | [[Pataphysics]] | [[Post-structuralism]] (debated) | [[postmodern philosophy|Postmodernism]] (disavowed) | }}
|main_interests = {{hlist | | [[Philosophy of language]]<!--Semiotics-->| [[Philosophy of death]]<ref>{{citation
|main_interests = {{hlist | [['Pataphysics]] | [[Semiotics]] | [[Social philosophy]] }}
|notable_ideas = {{hlist | [[Hyperreality]] | [[Sign value]]
|url=http://www.losguardo.net/wp-content/uploads/2017/05/2017-23-Christodoulou.pdf
}}
|date=14 October 2016
}}
|archive-url=https://web.archive.org/web/20200724110838/http://www.losguardo.net/wp-content/uploads/2017/05/2017-23-Christodoulou.pdf
'''Jean Baudrillard''' ({{IPAc-en|UK|ˈ|b|oʊ|d|r|ɪ|j|ɑːr}},<ref>{{Cite encyclopedia |url=http://www.lexico.com/definition/Baudrillard,+Jean |archive-url=https://web.archive.org/web/20210414011242/https://www.lexico.com/definition/baudrillard,_jean |url-status=dead |archive-date=2021-04-14 |title=Baudrillard, Jean |dictionary=[[Lexico]] UK English Dictionary |publisher=[[Oxford University Press]]}}</ref> {{IPAc-en|US|ˌ|b|oʊ|d|r|i|ˈ|ɑːr}}; {{IPA|fr|ʒɑ̃ bodʁijaʁ|lang}}; {{nowrap|27 July 1929}} – 6 March 2007) was a French [[sociology|sociologist]] and philosopher with an interest in [[cultural studies]]. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as [[hyperreality]]. Baudrillard wrote about diverse subjects, including [[consumerism]], [[critique of economy]], [[social history]], [[aesthetics]], Western [[foreign policy]], and popular culture. Among his most well-known works are ''Seduction'' (1978), ''[[Simulacra and Simulation]]'' (1981), {{nowrap|''America'' (1986)}}, and ''[[The Gulf War Did Not Take Place]]'' (1991). His work is frequently associated with [[Postmodern philosophy|postmodernism]] and specifically [[post-structuralism]].<ref>{{harvp|Kellner|2019}}; {{harvp|Aylesworth|2015}}; {{harvp|Redhead|2013}}</ref><ref name='Guerre'>{{cite journal |id={{Project MUSE|666299}} |last1=Brennan |first1=Eugene |title=Pourquoi la guerre aujourd'hui? by Jean Baudrillard, Jacques Derrida (review) |journal=French Studies: A Quarterly Review |date=2017 |volume=71 |issue=3 |pages=449 |doi=10.1093/fs/knx092 }}</ref> Nevertheless, Baudrillard had also opposed {{nowrap|post-structuralism}},<ref>{{harvp|Attias|2011}}; {{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}; {{harvp|Wolters|2015}}</ref><ref>{{cite web |url=https://euppublishingblog.com/2015/07/15/nobody-needs-french-theory-an-extract-from-jean-baudrillard-from-hyperreality-to-disappearance/ |first1= |last1= |title='Nobody Needs French Theory' – an extract from Jean Baudrillard: From Hyperreality to Disappearance |website=[[Edinburgh University Press]] |date=15 July 2015 |archive-url=https://web.archive.org/web/20230105202753/https://euppublishingblog.com/2015/07/15/nobody-needs-french-theory-an-extract-from-jean-baudrillard-from-hyperreality-to-disappearance/ |archive-date=5 January 2023 |url-status=live |access-date=16 February 2023}}</ref> and had distanced himself from postmodernism.<ref name ="pass">{{harvp|Antonio|2007}}: "Asked about postmodernism, Baudrillard said: “I have nothing to do with it. I don’t know who came up with the term... But I have no faith in ‘postmodernism’ as an analytical term. When people say: ‘you are a postmodernist,’ I answer: “Well why not?’ The term simply avoids the issue itself.” He declared that he was a “nihilist, not a postmodernist.” (Baudrillard and Lie 2007:3–4)."; {{harvp|Zurbrugg|2006|pp=482–500}}; {{harvp|Aylesworth|2015}}; {{harvp|Kellner|2019}}</ref><ref name="disappear">{{Cite web |date=22 January 2021 |title=The art of disappearing – BAUDRILLARD NOW |url=https://www.baudrillard-scijournal.com/the-art-of-disappearing/ |access-date=2022-03-02 |archive-url=https://web.archive.org/web/20210122100701/https://www.baudrillard-scijournal.com/the-art-of-disappearing/ |archive-date=22 January 2021 |quote=[[Transmodernism]] is "better terms than “postmodernism”. It is not about modernity; it is about every system that has developed its mode of expression to the extent that it surpasses itself and its own logic. This is what I am trying to analyze." "There is no longer any [[ontology|ontologically]] secret [[Substance theory|substance]]. I perceive this to be nihilism rather than postmodernism. To me, nihilism is a good thing – I am a nihilist, not a postmodernist." "Paul Virilio uses the term 'transpolitical'."}}</ref>
|archive-date=24 July 2020
|title=Reversed Necropolitics and the Death Imaginary
}}</ref><ref>[https://web.archive.org/web/20220323060711/https://thenewpolis.com/2019/04/15/terror-and-performance-asymmetric-warfare-martyrdom-and-necropolitics-axelle-van-wynsberghe/ Terror And Performance – Asymmetric Warfare, Martyrdom, And Necropolitics]. An application of [[Achille Mbembe]]'s study of [[Necropolitics]] to Baudrillard's notion of death.</ref> <!--| [[Philosophy of love]]{{cref|a}} <ref group=note>{{see also-text|[[Mario Perniola#Post-structuralism]]}}</ref>--> | [[Philosophy of war]] | [[Philosophy of architecture]] | [[Philosophy of information]] | [[Aesthetics|Philosophy of art]] | [[Philosophy of social science]] | [[Philosophy of history]] <!--([[Historicity (philosophy)|historicity]]|[[end of history]])-->|[[critique of economy]] ([[Value criticism]]{{citation needed|date=January 2023}}|[[value-form]]) | [[Social philosophy]] | [[Sociology]] (early) | [[anthropology]] | [['Pataphysics]] | photography |[[semiotics]] | [[Terrorism studies]] <!--|[[poetics]]| [[Event (philosophy)|the event]] | [[alterity]] | [[Object (philosophy)|the object]] | [[Power (social and political)|power]] | [[System theory]]{{citation needed|date=January 2022}} ([[Singularity (system theory)|singularity]]{{citation needed|date=January 2022}} | [[Social entropy]]{{citation needed|date=January 2022}}) | Mass media and [[Media theory]] | communication and [[communication theory]]{{citation needed|date=September 2022}}| [[simulacrum]] | [[postmodernity]] | [[consumerism]] | --><!--[[Gender role|gender relations]] | --><!--economics -->|[[social history]] | Western [[foreign policy]] | popular culture }}
|notable_ideas = {{hlist | [[Hyperreality]] | [[sign value]] | desert of the real | "transpolitical"<ref name="FatalStrategies"/>{{rp|87}}<ref name="UCLAKellner"/> | "transaesthetic"<ref>Baudrillard, J. (2005) ''The Conspiracy of Art: Manifestos, Interviews, Essays'', New York, Los Angeles: [[Semiotext]](e).</ref><ref name="UCLAKellner"/> | 'raw phenomenology'<ref>[https://web.archive.org/web/20170815073932/https://macsphere.mcmaster.ca/bitstream/11375/15584/1/Geniusas%20Saulius.pdf From Nietzsche to Baudrillard: Semiological Absorption and Seductive Attunement] 'Chapter Four: Raw Phenomenology and the Fundamental Rule of Reversibility' "Baudrillard has referred to his work as raw phenomenology"</ref> | "transfinite"<ref>''[[Simulacra and Simulation]]'', "Value's Last Tango", "Moebius: spiralling negativity"</ref><ref>''Seduction'', Jean Baudrillard, English language copyright New World Perspectives, 1990. translated by Brian Singer, {{ISBN|0-920393-25-X}}, page 134, "The Passion for Rules" "For us the finite is always set against the infinite; but the sphere of [[ritual]] is neither finite nor infinite- transfinite perhaps. It has its own finite contours, with which it resists the infinity of analytic space. To reinvent a rule is to resist the linear infinitude of analytic space in order to recover a reversible space." "For us the finite is always set against the infinite; but the sphere of games is neither finite nor infinite – transfinite perhaps. It has its own finite contours, with which it resists the infinity of analytic space. To reinvent a rule is to resist the linear infinitude of analytic space in order to recover a reversible space."</ref><ref name="woodward">"The transfinite is a concept originating in [[set theory]], and was developed for linguistics by [[Julia Kristeva]]." "Baudrillard introduces the idea of a new stage of value, beyond the structural revolution, and uses the concept of the "transfinite" to further characterize the generalized implosion of [[Theory of Categories|categories]] and erasure of distinctions that characterized modern thought and modern societies." ''Nihilism in Postmodernity: Lyotard, Baudrillard, [[Gianni Vattimo|Vattimo]]''. Ashley Woodward (2009). {{ISBN|978-1-934542-08-8}}. The Davies Group, Publishers</ref><ref>Mike Gane: the transfinite "indicates that which has passed beyond the finite, which is thus 'more than' a finite figure, but is not infinite." ''Baudrillard's Bestiary: Baudrillard and Culture'' (London; New York: Routledge, 1991). 126-7.</ref><ref group=note>{{see also-text|[[Georg Wilhelm Friedrich Hegel]]|[[German idealism#Hegel]]|[[German idealism#Maimon]]}}</ref> | 'theory-fiction'<ref>{{harvp|Zurbrugg|2006|pp=482–500}}; {{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}</ref><ref group=note>{{see also-text|[[Nick Land]]}}</ref> }}
|influences = [[Karl Marx]]{{•}} [[Marcel Mauss]]{{•}} [[Marshall McLuhan]]{{•}} [[Alfred Jarry]]{{•}} [[Ferdinand de Saussure]]{{•}} [[Roland Barthes]]{{•}} [[Michel Foucault]]{{•}} [[Guy Debord]]{{•}} [[Henri Lefebvre]]{{•}} [[Georges Bataille]]{{•}} [[Antonin Artaud]]<ref name="FatalStrategies"/>{{•}} [[Friedrich Nietzsche]]{{•}} [[Søren Kierkegaard]]<ref>''Baudrillard, Žižek, and the Seduction of Christ''. Marcus Pound. Retrieved on 28 December 2021 https://philpapers.org/rec/POUBZA http://zizekstudies.org/index.php/IJZS/article/view/89/86 https://core.ac.uk/reader/162911705</ref><ref name="UCLAKellner">{{citation
|url=https://pages.gseis.ucla.edu/faculty/kellner/essays/2008_Kellner_Baudrillard%20and%20the%20Art%20Conspiracy.pdf
|archive-url=https://web.archive.org/web/20210912160431/https://pages.gseis.ucla.edu/faculty/kellner/essays/2008_Kellner_Baudrillard%20and%20the%20Art%20Conspiracy.pdf
|title=Baudrillard and the Art Conspiracy (ucla.edu)
|archive-date=12 September 2021
|quote=Baudrillard calls this situation "transaesthetics" which he relates to similar phenomena of "transpolitics," "transsexuality," and "transeconomics," in which everything becomes political, sexual, and economic, so that these domains, like art, lose their specificity, their boundaries, their distinctness. The result is a confused and imploded condition where there are no more criteria of value, of judgment, of taste, and the function of the normative thus collapses in a morass of indifference and inertia.}}
</ref>{{•}} [[Jorge Luis Borges]]{{•}} [[Adorno]]<ref>''Radical Thought''
Jean Baudrillard
Published
1995-04-19 Originally published as La Pensee Radicale</ref><ref name="FatalStrategies"/>{{rp|14 introduction}} {{•}} [[Thorstein Veblen]]{{sfn|Kellner|2019}}<ref>{{cite web |url=https://www.encyclopedia.com/people/social-sciences-and-law/economics-biographies/thorstein-veblen |first1= |last1= |title=Veblen, Thorstein |website=[[Encyclopedia.com]] |date=29 May 2018 |archive-url=https://web.archive.org/web/20221214052806/https://www.encyclopedia.com/people/social-sciences-and-law/economics-biographies/thorstein-veblen |archive-date=14 December 2022 |url-status=live |access-date=16 February 2023}}</ref> {{•}} [[Claude Lévi-Strauss]]<ref name="JamesWalters">''Baudrillard and Theology'', James Walters (2012), T&T Clark International, {{ISBN|978-0-5675-4395-0|978-0-5675-5972-2|978-0-5670-0989-0}}</ref>{{rp|13–14}}<ref>''[[Simulacra and Simulation]]'', "The Animals: Territory and Metamorphoses"</ref> {{•}} [[Charles Baudelaire]]<ref name="BB">Revenge of the Crystal: An Interview with Jean Baudrillard by Guy Bellavance</ref>{{rp|34}}<ref name="FatalStrategies"/>{{rp|147–150,225}} {{•}} [[Walter Benjamin]]<ref name="BB"/>{{rp|22}} {{•}} [[Elias Canetti]]<ref name="ff">''Forget Foucault'' SEMIOTEXT(E) FOREIGN AGENTS SERIES {{ISBN|978-1-58435-041-5}}
published in 1977 as ''Oublier Foucault''
Translated by Nicole Dufresne</ref>{{rp|71}}<ref name="FatalStrategies">''Fatal Strategies'' [[Semiotext(e)]] FOREIGN AGENTS SERIES Originally published in 1983 as Les Strategies fatales by Editions Grasset, Paris. Translated by Philippe Beitchman and W. G. J. Niesluchowski {{ISBN|978-1-58435-061-3}}</ref>{{rp|32–35}}<ref name="whyhasnt">[[Seagull Books]] 2009 Jean Baudrillard, Why Hasn't Everything Already Disappeared? English translation by Chris Turner 2009 First published in English by Seagull Books, 2009 {{ISBN|978-1-9064-9-740-8}}</ref>{{rp|20}}<ref name="cool">
{{Citation
| last = Baudrillard
| first = Jean
| author-link =
| title = Cool Memories: 1980–1985, Translated by Chris Turner
| place = Paris
| publisher = [[Verso Books]]
| series =
| volume =
| orig-date = 1987
| year = 1990
| edition =
| chapter =
| chapter-url =
| page =
| pages =
| language = en
| url = https://archive.org/details/Baudrillard/Baudrillard.1987.Cool-Memories-One <!--
| archive-url = https://archive.org/details/Baudrillard/Baudrillard.1987.Cool-Memories-One
| archive-date = 17 July 2021
-->
| doi =
| id =
| isbn = 9783882212488
| mr =
| zbl =
| jfm = }}</ref>{{rp|26}}<ref name="TIOE">''The Intelligence of Evil'', Berg (2005), Introduction and English translation by Chris Turner 2005 {{ISBN|9781845203276}}</ref>{{rp|159}}{{rp|166}}{{rp|189}}<ref>''The Agony of Power''. Translated by Ames Hodges. semiotext(e). 2010. {{ISBN|978-1-58435-092-7}} page 48, 90</ref> {{•}} [[Roger Caillois]]<ref>The Ecstasy of Communication</ref><ref name="FatalStrategies"/>{{rp|27–28}}{{rp|94–95}}<ref>"The Political Destiny Of Seduction, "Seduction", translated by Brian Singer, page 144, New World Perspectives, CultureTexts Series, {{ISBN|0-920393-25-X}}</ref> {{•}} [[Paul Virilio]]{{sfn|Attias|2011}}<ref name="disappear"/>{{•}} [[Julia Kristeva]]<ref name="woodward"/> {{•}} [[Georg Wilhelm Friedrich Hegel|Hegel]]<ref name="JamesWalters"/>{{rp|43, 152n. 10, 17, 81, 113, 31}}<ref name="Leitch"/><ref name="whyhasnt"/>{{rp|12}}{{rp|20}}{{additional citation needed|date=December 2022}}
|influenced = [[Richard G. Smith (geographer)]]{{•}} [[Jacques Ellul]]{{citation needed|date=July 2022}}{{•}} [[Sophie Calle]]{{•}} [[Peter Halley]]{{•}} [[Gerald Vizenor]]{{•}} [[The Wachowskis]]{{•}} [[Cody Wilson]]<ref>[https://web.archive.org/web/20220120225530/https://www.splcenter.org/hatewatch/2020/04/30/cody-wilson-uses-covid-19-crisis-re-enter-extremist-movement Cody Wilson Uses COVID-19 Crisis To Re-enter Extremist Movement]. [[Southern Poverty Law Center]]. Archived on 2022. "Citing Baudrillard, he spouts the conspiracy theory du jour: the current global pandemic is being leveraged to create a digital and philosophical police state. / Wilson suggests a solution to “check this system of deterrence in broad daylight,” again citing the post-Marxist cultural theorist: “This, Baudrillard tells us, only terrorism can do.”"</ref>{{•}} [[Gilles Lipovetsky]]{{•}} [[Slavoj Žižek]]{{•}}
[[Nick Land]]{{•}} [[Mario Perniola]] {{•}} [[Byung-Chul Han]] {{•}} [[Paul Virilio]]{{citation needed|date=January 2022}}{{•}} [[Adam Possamai]]<ref>Possamai, A. (2012) "Handbook of Hyper-real Religions", Lieden: Brill</ref>{{additional citation needed|date=October 2022}}{{•}} [[Arthur Kroker]]<ref>Sarup, Madan. An Introductory Guide to Post-structuralism and Postmodernism. Athens, II.: The University of Georgia Press, 1993. As quoted in ''[https://web.archive.org/web/20170815073932/https://macsphere.mcmaster.ca/bitstream/11375/15584/1/Geniusas%20Saulius.pdf From Nietzsche to Baudrillard: Semiological Absorption and Seductive Attunement]'': Kroker "in many ways attempt to out-Baudrillard Baudrillard". (Sarup, 167)"</ref>{{•}}[[Sylvère Lotringer]]<ref name="Lotringer07">Lotringer, Sylvère. [https://www.artforum.com/print/200706/jean-baudrillard-15371 "Jean Baudrillard,"] ''Artforum'', Summer 2007. Retrieved 7 October 2021.</ref>{{•}} [[Graham Ward (theologian)]]<ref>''Cities of God'' https://books.google.com/books?id=0FCFAgAAQBAJ&q=baudrillard</ref>{{additional citation needed|date=November 2022}}{{•}} [[Mark Fisher]]{{citation needed|date=November 2022}}{{•}} [[Marcella Althaus-Reid]]<ref>''Indecent Theology: Theological perversions in sex, gender and politics'' 2000 Marcella Althaus-Reid {{ISBN|0-203-46895-3|0-203-77719-0|0-415-23603-7|0-415-23604-5}} (pbk) pg 7, 96, 98, 99</ref><ref>2003 Marcella Althaus-Reid ''The Queer God'' page 140</ref>{{•}} }}

'''Jean Baudrillard''' ({{IPAc-en|UK|ˈ|b|oʊ|d|r|ɪ|j|ɑːr}} {{respell|BOHD|rih|yar}},<ref>{{Cite encyclopedia |url=http://www.lexico.com/definition/Baudrillard,+Jean |archive-url=https://web.archive.org/web/20210414011242/https://www.lexico.com/definition/baudrillard,_jean |url-status=dead |archive-date=2021-04-14 |title=Baudrillard, Jean |dictionary=[[Lexico]] UK English Dictionary |publisher=[[Oxford University Press]]}}</ref> {{IPAc-en|US|ˌ|b|oʊ|d|r|i|ˈ|ɑːr}} {{respell|BOHD|ree|AR}}, {{IPA-fr|ʒɑ̃ bodʁijaʁ|lang}}; {{nowrap|27 July 1929}} – 6 March 2007) was a French [[sociology|sociologist]], philosopher and [[French poetry|poet]]<ref>{{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}; {{harvp|Gane|1993}}; {{harvp|Coulter|2008}}; {{harvp|Smith|2010}}</ref> with interest in [[cultural studies]]<!-- [[sociology of culture|cultural theorist]]-->. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as [[hyperreality]]. Baudrillard wrote about diverse subjects, including [[consumerism]]<!--, [[Gender role|gender relations]]-->, [[critique of economy]],<!--, economics,--> [[social history]], [[aesthetics]], Western [[foreign policy]], and popular culture. Among his most well-known works are ''Seduction'' (1978), ''[[Simulacra and Simulation]]'' (1981), {{nowrap|''America'' (1986)}}, and ''[[The Gulf War Did Not Take Place]]'' (1991). His work is frequently associated with [[Postmodern philosophy|postmodernism]] and specifically [[post-structuralism]].<ref>{{harvp|Kellner|2019}}; {{harvp|Aylesworth|2015}}; {{harvp|Redhead|2013}}</ref><!--<ref>Aylesworth, Gary. 2015."Postmodernism." ''[[Stanford Encyclopedia of Philosophy|The Stanford Encyclopedia of Philosophy]]'', edited by [[Edward N. Zalta|E. N. Zalta]]. Retrieved 1 January 2020.

<q>The French, for example, work with concepts developed during the structuralist revolution in Paris in the 1950s and early 1960s, including structuralist readings of Marx and Freud. For this reason they are often called "poststructuralists". They also cite the events of May 1968 as a watershed moment for modern thought and its institutions, especially the universities.</q></ref>--><!--Repeated citation? Which warrants deletion?--><ref name='Guerre'>{{cite journal |id={{Project MUSE|666299}} |last1=Brennan |first1=Eugene |title=Pourquoi la guerre aujourd’hui? by Jean Baudrillard, Jacques Derrida (review) |journal=French Studies: A Quarterly Review |date=2017 |volume=71 |issue=3 |pages=449–449 }}</ref> Nevertheless, Baudrillard had also opposed {{nowrap|post-structuralism}}<ref>{{harvp|Attias|2011}}; {{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}; {{harvp|Wolters|2015}}</ref><ref>{{cite web |url=https://euppublishingblog.com/2015/07/15/nobody-needs-french-theory-an-extract-from-jean-baudrillard-from-hyperreality-to-disappearance/ |first1= |last1= |title='Nobody Needs French Theory' – an extract from Jean Baudrillard: From Hyperreality to Disappearance |website=[[Edinburgh University Press]] |date=15 July 2015 |archive-url=https://web.archive.org/web/20230105202753/https://euppublishingblog.com/2015/07/15/nobody-needs-french-theory-an-extract-from-jean-baudrillard-from-hyperreality-to-disappearance/ |archive-date=5 January 2023 |url-status=live |access-date=16 February 2023}}</ref> and had distanced himself from postmodernism.<ref name ="pass">{{harvp|Antonio|2007}}: "Asked about postmodernism, Baudrillard said: “I have nothing to do with it. I don’t know who came up with the term... But I have no faith in ‘postmodernism’ as an analytical term. When people say: ‘you are a postmodernist,’ I answer: “Well why not?’ The term simply avoids the issue itself.” He declared that he was a “nihilist, not a postmodernist.” (Baudrillard and Lie 2007:3-4)."; {{harvp|Zurbrugg|2006|pp=482–500}}; {{harvp|Aylesworth|2015}}; {{harvp|Kellner|2019}}</ref><ref name="disappear">{{Cite web |date=22 January 2021 |title=The art of disappearing – BAUDRILLARD NOW |url=https://www.baudrillard-scijournal.com/the-art-of-disappearing/ |access-date=2022-03-02 |archive-url=https://web.archive.org/web/20210122100701/https://www.baudrillard-scijournal.com/the-art-of-disappearing/ |archive-date=22 January 2021 |quote=[[Transmodernism]] is "better terms than “postmodernism”. It is not about modernity; it is about every system that has developed its mode of expression to the extent that it surpasses itself and its own logic. This is what I am trying to analyze." "There is no longer any [[ontology|ontologically]] secret [[Substance theory|substance]]. I perceive this to be nihilism rather than postmodernism. To me, nihilism is a good thing – I am a nihilist, not a postmodernist." "Paul Virilio uses the term 'transpolitical'."}}</ref>


== {{anchor|Life}}Biography ==
== {{anchor|Life}}Biography ==
Baudrillard was born in [[Reims]], northeastern France, on 27 July 1929. His grandparents were farm workers and his father a [[Gendarmerie|gendarme]]. During high school (at the [[Lycée]] at Reims), he became aware of [[pataphysics|'pataphysics]] via philosophy professor Emmanuel Peillet, which is said to be crucial for understanding Baudrillard's later thought.<ref name="LYvonnet">Francois L'Yvonnet, ed., Cahiers de l'Herne special volume on Baudrillard, Editions de l'Herne, 2004</ref>{{rp|317}} He became the first of his family to attend university when he moved to Paris to attend the [[University of Paris|Sorbonne]].{{sfn|Poole|2007b}} There he studied German language and [[German literature|literature]],<ref>In 1948, he completed his ''{{Interlanguage link|diplôme d'études supérieures|fr}}'' (roughly equivalent to an [[Master of Arts|MA]] thesis) on [[Friedrich Nietzsche]] and [[Martin Luther]] (see [http://www.larevuedesressources.org/+journees-jean-baudrillard-musee-du-quai-branly-paris-17-18-09-2010,863+.html Journées Jean Baudrillard Musée du quai Branly Paris 17-18/09/2010]).</ref> which led him to begin teaching the subject at several different lycées, both Parisian and provincial, from 1960 until 1966.<ref name="LYvonnet"/>{{rp|317}}
Baudrillard was born in [[Reims]], northeastern France, on 27 July 1929. His grandparents were farm workers and his father a [[Gendarmerie|gendarme]]. During high school (at the [[Lycée]] at Reims), he became aware of [[pataphysics|'pataphysics]], a [[parody]] of the philosophy of science, via philosophy professor Emmanuel Peillet, which is said to be crucial for understanding Baudrillard's later thought.<ref name="LYvonnet">Francois L'Yvonnet, ed., Cahiers de l'Herne special volume on Baudrillard, Editions de l'Herne, 2004</ref>{{rp|317}} He became the first of his family to attend university when he moved to Paris to attend the [[University of Paris|Sorbonne]].{{sfn|Poole|2007b}} There he studied German language and [[German literature|literature]],<ref>In 1948, he completed his ''{{Interlanguage link|diplôme d'études supérieures|fr}}'' (roughly equivalent to an [[Master of Arts|MA]] thesis) on [[Friedrich Nietzsche]] and [[Martin Luther]] (see [http://www.larevuedesressources.org/+journees-jean-baudrillard-musee-du-quai-branly-paris-17-18-09-2010,863+.html Journées Jean Baudrillard Musée du quai Branly Paris 17-18/09/2010]).</ref> which led him to begin teaching the subject at several different lycées, both Parisian and provincial, from 1960 until 1966.<ref name="LYvonnet"/>{{rp|317}}


=== Teaching career ===
=== Teaching career ===
While teaching, Baudrillard began to publish reviews of literature and translated the works of such authors as [[Peter Weiss]], [[Bertolt Brecht]], [[Karl Marx]], [[Friedrich Engels]], and [[Wilhelm Emil Mühlmann]].<ref name="LYvonnet"/>{{rp|317–328}} While teaching German, Baudrillard began to transfer to sociology, eventually completing and publishing in 1968 his doctoral thesis ''Le Système des Objets'' (''[[The System of Objects]]'') under the dissertation committee of [[Henri Lefebvre]], [[Roland Barthes]], and [[Pierre Bourdieu]]. Subsequently, he began teaching Sociology at the [[Paris X Nanterre]], a university campus just outside Paris which would become heavily involved in the uprising of [[May 1968 in France|May 1968]].<ref name="TIOE">''The Intelligence of Evil'', Berg (2005), Introduction and English translation by Chris Turner 2005 {{ISBN|9781845203276}}</ref>{{rp|2(Introduction)}} During this time, Baudrillard worked closely with Philosopher Humphrey De Battenburge, who described Baudrillard as a "visionary".<ref>{{cite book |last=Simmons |first=Arthur |date=1982 |title=French Philosophers in the 20th Century |page=9 |publisher=MacMillan |location=London}}</ref> At Nanterre he took up a position as ''Maître Assistant'' (Assistant Professor), then {{lang|fr|Maître de Conférences}} (Associate Professor), eventually becoming a professor after completing his accreditation, {{lang|fr|L'Autre par lui-même}} (''The Other by Himself'').
While teaching, Baudrillard began to publish reviews of literature and translated the works of such authors as [[Peter Weiss]], [[Bertolt Brecht]], [[Karl Marx]], [[Friedrich Engels]], and [[Wilhelm Emil Mühlmann]].<ref name="LYvonnet"/>{{rp|317–328}}


In 1970, Baudrillard made the first of his many trips to the United States ([[Aspen, Colorado|Aspen]], Colorado), and in 1973, the first of several trips to [[Kyoto]], Japan. He was given his first camera in 1981 in Japan, which led to him becoming a photographer.<ref name="LYvonnet" />{{rp|317–328}} In 1986, he moved to IRIS (Institut de Recherche et d'Information Socio-Économique) at the [[University of Paris|Université de Paris-IX Dauphine]], where he spent the latter part of his teaching career. During this time he had begun to move away from sociology as a discipline (particularly in its "classical" form), and, after ceasing to teach {{nowrap|full-time}}, he rarely identified himself with any particular discipline, although he remained linked to academia. During the 1980s and 1990s his books had gained a wide audience, and in his last years he became, to an extent, an intellectual celebrity,<ref>cf. Barry Sandywell's article "Forget Baudrillard", in ''Theory, Culture and Society'' (1995, issue 12)</ref> being published often in the French- and {{nowrap|English-speaking}} popular press. He nonetheless continued supporting the Institut de Recherche sur l'Innovation Sociale at the [[Centre National de la Recherche Scientifique]] and was ''[[Satrap]]'' at the [[Pataphysics|Collège de 'Pataphysique]]. Baudrillard taught at the [[European Graduate School]] in [[Saas-Fee]], Switzerland,<ref>[http://www.egs.edu/faculty/jean-baudrillard/biography/ Jean Baudrillard] Faculty page at [[European Graduate School]]</ref> and collaborated at the Canadian theory, culture, and technology review ''[[CTheory]]'', where he was abundantly cited. He also purportedly participated in the ''International Journal of Baudrillard Studies'' (as of 2022 hosted on [[Bishop's University]] domain) from its inception in 2004 until his death.<ref>{{cite web |url=https://www.ubishops.ca/baudrillardstudies |title=Baudrillard Studies |publisher=Ubishops.ca |access-date=17 August 2013 |archive-date=17 March 2019 |archive-url=https://web.archive.org/web/20190317233505/https://www2.ubishops.ca/baudrillardstudies/ |url-status=dead }}</ref>
While teaching German, Baudrillard began to transfer to sociology, eventually completing and publishing in 1968 his doctoral thesis ''Le Système des Objets'' (''[[The System of Objects]]'') under the dissertation committee of [[Henri Lefebvre]], [[Roland Barthes]], and [[Pierre Bourdieu]]. Subsequently, he began teaching Sociology at the [[Paris X Nanterre]], a university campus just outside Paris which would become heavily involved in the events of [[May 1968 in France|May 1968]].<ref name="TIOE"/>{{rp|2(Introduction)}} During this time, Baudrillard worked closely with Philosopher Humphrey De Battenburge, who described Baudrillard as a "visionary".<ref>{{cite book |last=Simmons |first=Arthur |date=1982 |title=French Philosophers in the 20th Century |page=9 |publisher=MacMillan |location=London}}</ref> At Nanterre he took up a position as ''Maître Assistant'' (Assistant Professor), then {{lang|fr|Maître de Conférences}} (Associate Professor), eventually becoming a professor after completing his accreditation, {{lang|fr|L'Autre par lui-même}} (''The Other by Himself'').

In 1970, Baudrillard made the first of his many trips to the United States ([[Aspen, Colorado|Aspen]], Colorado), and in 1973, the first of several trips to [[Kyoto]], Japan. He was given his first camera in 1981 in Japan, which led to him becoming a photographer.<ref name="LYvonnet"/>{{rp|317–328}}

In 1986 he moved to IRIS (Institut de Recherche et d'Information Socio-Économique) at the [[University of Paris|Université de Paris-IX Dauphine]], where he spent the latter part of his teaching career. During this time he had begun to move away from sociology as a discipline (particularly in its "classical" form), and, after ceasing to teach {{nowrap|full-time}}, he rarely identified himself with any particular discipline, although he remained linked to academia. During the 1980s and 1990s his books had gained a wide audience, and in his last years he became, to an extent, an intellectual celebrity,<ref>cf. Barry Sandywell's article "Forget Baudrillard", in ''Theory, Culture and Society'' (1995, issue 12)</ref> being published often in the French- and {{nowrap|English-speaking}} popular press. He nonetheless continued supporting the Institut de Recherche sur l'Innovation Sociale at the [[Centre National de la Recherche Scientifique]] and was ''[[Satrap]]'' at the [[Pataphysics|Collège de 'Pataphysique]]. Baudrillard taught at the [[European Graduate School]] in [[Saas-Fee]], Switzerland,<ref>[http://www.egs.edu/faculty/jean-baudrillard/biography/ Jean Baudrillard] Faculty page at [[European Graduate School]]</ref> and collaborated at the Canadian theory, culture, and technology review ''[[Ctheory]]'', where he was abundantly cited. He also purportedly participated in the ''International Journal of Baudrillard Studies'' (as of 2022 hosted on [[Bishop's University]] domain) from its inception in 2004 until his death.<ref>{{cite web |url=https://www.ubishops.ca/baudrillardstudies |title=Baudrillard Studies |publisher=Ubishops.ca |access-date=17 August 2013 |archive-date=17 March 2019 |archive-url=https://web.archive.org/web/20190317233505/https://www2.ubishops.ca/baudrillardstudies/ |url-status=dead }}</ref>


In 1999–2000, his photographs were exhibited at the [[Maison européenne de la photographie]] in Paris.<ref name="LYvonnet"/>{{rp|319}} In 2004, Baudrillard attended the major conference on his work, "Baudrillard and the Arts", at the [[Center for Art and Media Karlsruhe]] in [[Karlsruhe]], Germany.<ref name="LYvonnet"/>{{rp|317–328}}
In 1999–2000, his photographs were exhibited at the [[Maison européenne de la photographie]] in Paris.<ref name="LYvonnet"/>{{rp|319}} In 2004, Baudrillard attended the major conference on his work, "Baudrillard and the Arts", at the [[Center for Art and Media Karlsruhe]] in [[Karlsruhe]], Germany.<ref name="LYvonnet"/>{{rp|317–328}}
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=== Personal life ===
=== Personal life ===
[[File:Grave of Jean BAUDRILLARD in Montparnasse Cemetery.jpg|thumb|Grave of Jean Baudrillard with flowers and vines planted and growing over it in Montparnasse Cemetery, Paris, France.]]
[[File:Grave of Jean BAUDRILLARD in Montparnasse Cemetery.jpg|thumb|Grave of Jean Baudrillard with flowers and vines planted and growing over it in Montparnasse Cemetery, Paris, France.]]
Baudrillard enjoyed baroque music; a favorite composer was [[Claudio Monteverdi]]. He also favored rock music such as ''[[The Velvet Underground & Nico]]''.<ref name=":5">{{Cite web |title=Reinventing the Real: A Conversation with Marine Dupuis Baudrillard ...by Tomasso Fagioli and Eleonora de Conciliis, Kritikos V.15, Summer 2018 |url=https://intertheory.org/marinebaudrillard.htm |url-status=live |archive-url=https://web.archive.org/web/20210805183729/https://intertheory.org/marinebaudrillard.htm |archive-date=2021-08-05 |access-date=18 November 2020 |website=intertheory.org}}</ref>
Baudrillard enjoyed baroque music; a favorite composer was [[Claudio Monteverdi]]. He also favored rock music such as ''[[The Velvet Underground & Nico]]''.<ref name=":5">{{Cite web |title=Reinventing the Real: A Conversation with Marine Dupuis Baudrillard ...by Tomasso Fagioli and Eleonora de Conciliis, Kritikos V.15, Summer 2018 |url=https://intertheory.org/marinebaudrillard.htm |url-status=live |archive-url=https://web.archive.org/web/20210805183729/https://intertheory.org/marinebaudrillard.htm |archive-date=2021-08-05 |access-date=18 November 2020 |website=intertheory.org}}</ref> Baudrillard did his writing using "his old [[typewriter]], never at the computer".<ref name=":5" /><ref name="disappear" /> He has stated that a computer is not "merely a handier and more complex kind of typewriter", and with a typewriter he has a "physical relation to writing".<ref>''Violence of the Virtual and Integral Reality'' by Jean Baudrillard, translated by Marilyn Lambert-Drache. Taken from: ''Light Onwords / Light Onwards'',

Baudrillard did his writing using "his old [[typewriter]], never at the computer".<ref name=":5" /><ref name="disappear"/> He has stated that a computer is not "merely a handier and more complex kind of typewriter", whereas with a typewriter he has a "physical relation to writing".<ref>''Violence of the Virtual and Integral Reality'' by Jean Baudrillard, translated by Marilyn Lambert-Drache. Taken from: ''Light Onwords / Light Onwards'',
Living Literacies Text of the 14–16 November 2002 Conference – Part Three: E-Literacy</ref>
Living Literacies Text of the 14–16 November 2002 Conference – Part Three: E-Literacy</ref>


Baudrillard was married twice. He and his first wife Lucile Baudrillard had two children, Gilles and Anne.<ref name="Jean Baudrillard">{{Cite news |date=9 March 2007 |title=Jean Baudrillard |url=https://www.independent.co.uk/news/obituaries/jean-baudrillard-5547038.html |access-date=18 November 2020 |work=[[The Independent]] |language=en }}</ref><ref>{{Cite book |last=Samoyault |first=Tiphaine |url=https://books.google.com/books?id=1rvuDQAAQBAJ&q=Lucile+Baudrillard&pg=PT413 |title=Barthes: A Biography |date=13 January 2017 |publisher=[[John Wiley & Sons]] |isbn=978-1-5095-0569-2 |language=en |via=[[Google Books]]}}</ref>
Baudrillard was married twice. He and his first wife Lucile Baudrillard had two children, Gilles and Anne. Not much is known about their relationship, or why they separated.<ref name=":5" /><ref name="Jean Baudrillard">{{Cite news |date=9 March 2007 |title=Jean Baudrillard |url=https://www.independent.co.uk/news/obituaries/jean-baudrillard-5547038.html |access-date=18 November 2020 |work=[[The Independent]] |language=en }}</ref><ref>{{Cite book |last=Samoyault |first=Tiphaine |author-link=Tiphaine Samoyault |url=https://books.google.com/books?id=1rvuDQAAQBAJ&q=Lucile+Baudrillard&pg=PT413 |title=Barthes: A Biography |date=13 January 2017 |publisher=[[John Wiley & Sons]] |isbn=978-1-5095-0569-2 |language=en |via=[[Google Books]]}}</ref> In 1970, while working as a professor at the University of Paris-Nanterre, 41-year-old Baudrillard met 25-year-old Marine Dupuis, who had just come back from a sailing trip around the world with her then-boyfriend. In 1994, more than 20 years later, Jean and Marine got married. Marine went on to be a journalist and media artistic director.<ref>{{Cite web |title=Marine Dupuis Baudrillard |url=https://www.delerepress.com/contributors/marinedupuisbaudrillard |access-date=2020-11-18 |website=Delere Press |language=en-US}}</ref><ref name=":5" /> Diagnosed with cancer in 2005, Baudrillard battled the disease for two years from his apartment on Rue Sainte-Beuve, Paris, dying at the age of 77.<ref name="Jean Baudrillard" /><ref name=":5" /> Marine Baudrillard curates ''Cool Memories'', an association of Jean Baudrillard's friends.

In 1970 during his first marriage, Baudrillard met 25-year-old Marine Dupuis when she arrived at the Nanterre where he was a professor. Marine went on to be a media artistic director. They married in 1994 when he was 65.<ref>{{Cite web |title=Marine Dupuis Baudrillard |url=https://www.delerepress.com/contributors/marinedupuisbaudrillard |access-date=2020-11-18 |website=Delere Press |language=en-US}}</ref><ref name=":5" />

Diagnosed with cancer in 2005, Baudrillard battled the disease for two years from his apartment on Rue Sainte-Beuve, Paris, dying at the age of 77.<ref name="Jean Baudrillard"/><ref name=":5" /> Marine Baudrillard curates ''Cool Memories'', an association of Jean Baudrillard's friends.


== Key concepts ==
== Key concepts ==
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Baudrillard's published work emerged as part of a generation of French thinkers including [[Gilles Deleuze]], [[Jean-François Lyotard]], [[Michel Foucault]], [[Jacques Derrida]], and [[Jacques Lacan]] who all shared an interest in [[semiotics]], and he is often seen as a part of the [[post-structuralism|post-structuralist]] philosophical school.<ref>{{cite book |first=Peter Pericles |last=Trifonas |title=Barthes and the Empire of Signs |publisher=Icon Books |date=2001}}</ref>
Baudrillard's published work emerged as part of a generation of French thinkers including [[Gilles Deleuze]], [[Jean-François Lyotard]], [[Michel Foucault]], [[Jacques Derrida]], and [[Jacques Lacan]] who all shared an interest in [[semiotics]], and he is often seen as a part of the [[post-structuralism|post-structuralist]] philosophical school.<ref>{{cite book |first=Peter Pericles |last=Trifonas |title=Barthes and the Empire of Signs |publisher=Icon Books |date=2001}}</ref>


James M. Russell in 2015<ref name="russell">{{cite book
James M. Russell in 2015<ref name="russell"/>{{rp|283}} stated that "In common with many post-structuralists, his arguments consistently draw upon the notion that signification and meaning are both only understandable in terms of how particular words or 'signs' interrelate". Baudrillard thought, as do many post-structuralists, that meaning is brought about through ''systems'' of signs working together. Following on from the [[structuralism|structuralist]] [[linguistics|linguist]] [[Ferdinand de Saussure]], Baudrillard argued that meaning (''value'') is created through [[Difference (philosophy)|''difference'']]—through what something is not (so "dog" means "dog" because it is not-"cat", not-"goat", not-"tree", etc.). In fact, he viewed meaning as near enough [[Self-reference|self-referential]]: objects, images of objects, words and signs are situated in a web of meaning; one object's meaning is only understandable through its relation to the meaning of other objects; for instance, one thing's prestige relates to another's mundanity.
|title=A Brief Guide to Philosophical Classics: From Plato to Winnie the Pooh
|author=James M. Russell
|chapter=Meaning and Interpretation: The Continental Tradition
}}</ref>{{rp|283}} stated that "In common with many post-structuralists, his arguments consistently draw upon the notion that signification and meaning are both only understandable in terms of how particular words or 'signs' interrelate". Baudrillard thought, as do many post-structuralists, that meaning is brought about through ''systems'' of signs working together. Following on from the [[structuralism|structuralist]] [[linguistics|linguist]] [[Ferdinand de Saussure]], Baudrillard argued that meaning (''value'') is created through [[Difference (philosophy)|''difference'']]—through what something is not (so "dog" means "dog" because it is not-"cat", not-"goat", not-"tree", etc.). In fact, he viewed meaning as near enough [[Self-reference|self-referential]]: objects, images of objects, words and signs are situated in a web of meaning; one object's meaning is only understandable through its relation to the system of other objects; for instance, one thing's prestige relates to another's mundanity.<ref>{{cite book |last1=Baudrillard |first1=Jean |title=The System of Objects |date=31 March 2020 |publisher=Verso Books |isbn=978-1-78873-854-5}}</ref>


From this starting point Baudrillard theorized broadly about human society based upon this kind of self-referentiality. His writing portrays societies always searching for a sense of meaning—or a "total" understanding of the world—that remains consistently elusive. In contrast to [[post-structuralists|Post-structuralism]] (such as [[Michel Foucault]]), for whom the formations of knowledge emerge only as the result of relations of power, Baudrillard developed theories in which the excessive, fruitless search for total knowledge leads almost inevitably to a kind of delusion. In Baudrillard's view, the (human) subject may try to understand the (non-human) object, but because the object can only be understood according to what it signifies (and because the process of signification immediately involves a web of other signs from which it is distinguished) this never produces the desired results. The subject is, rather, ''seduced'' (in the original Latin sense: {{Lang-la|seducere|lit=to lead away|label=none}}) by the object. He argued therefore that, in the final analysis, a complete understanding of the minutiae of human life is impossible, and when people are seduced into thinking otherwise they become drawn toward a "[[simulated]]" version of reality, or, to use one of his [[neologism]]s, a state of "[[hyperreality]]". This is not to say that the world becomes unreal, but rather that the faster and more comprehensively societies begin to bring reality together into one supposedly coherent picture, the more insecure and unstable it looks and the more fearful societies become.<ref>see here Baudrillard's final major publication in English, ''The Intelligence of Evil'', where he discussed the political fallout of what he calls "Integral Reality"</ref> Reality, in this sense, "dies out."<ref>{{cite book |last=Baudrillard |first=Jean |date=1985 |title=The Perfect Crime |location=London |publisher=[[Verso Books]]}}</ref>
From this starting point Baudrillard theorized broadly about human society based upon this kind of self-referentiality. His writing portrays societies always searching for a sense of meaning—or a "total" understanding of the world—that remains consistently elusive. In contrast to [[post-structuralists|Post-structuralism]] (such as [[Michel Foucault]]), for whom the formations of knowledge emerge only as the result of relations of power, Baudrillard developed theories in which the excessive, fruitless search for total knowledge leads almost inevitably to a kind of delusion. In Baudrillard's view, the (human) subject may try to understand the (non-human) object, but because the object can only be understood according to what it signifies (and because the process of signification immediately involves a web of other signs from which it is distinguished) this never produces the desired results. The subject is, rather, ''seduced'' (in the original Latin sense: {{Langx|la|seducere|lit=to lead away|label=none}}) by the object. He argued therefore that, in the final analysis, a complete understanding of the minutiae of human life is impossible, and when people are seduced into thinking otherwise they become drawn toward a "[[simulated]]" version of reality, or, to use one of his [[neologism]]s, a state of "[[hyperreality]]". This is not to say that the world becomes unreal, but rather that the faster and more comprehensively societies begin to bring reality together into one supposedly coherent picture, the more insecure and unstable it looks and the more fearful societies become.<ref>see here Baudrillard's final major publication in English, ''The Intelligence of Evil'', where he discussed the political fallout of what he calls "Integral Reality"</ref> Reality, in this sense, "dies out."<ref>{{cite book |last=Baudrillard |first=Jean |date=1985 |title=The Perfect Crime |location=London |publisher=[[Verso Books]]}}</ref>


Russell states that Baudrillard argues that "in our present 'global' society, technological communication has created an excessive proliferation of meaning. Because of this, meaning's self-referentiality has prompted, not a 'global village,' but a world where meaning has been obliterated"<ref name="russell"/>{{rp|283}}
Russell states that Baudrillard argues that "in our present 'global' society, technological communication has created an excessive proliferation of meaning. Because of this, meaning's self-referentiality has prompted, not a 'global village,' but a world where meaning has been obliterated"<ref name="russell"/>{{rp|283}}
Accordingly, Baudrillard argued that the excess of signs and of meaning in late 20th century "global" society had caused (quite paradoxically) an effacement of reality. In this world neither [[Liberalism|liberal]] nor [[Marxist]] utopias are any longer believed in. We live, he argued, not in a "[[Global village (term)|global village]]", to use [[Marshall McLuhan]]'s phrase, but rather in a world that is ever more easily petrified by even the smallest event. Because the "global" world operates at the level of the exchange of signs and commodities, it becomes ever more blind to ''symbolic''<ref name='symbolic' group=note>{{cite journal |last1=Breindel |first1=Jesse Glenn |title=Fatal and Banal Reality: Comparative Thoughts on Simulation and Concreteness |journal=The Undecidable Unconscious: A Journal of Deconstruction and Psychoanalysis |date=2019 |volume=6 |issue=1 |pages=29–45 |id={{Project MUSE|751101}} |doi=10.1353/ujd.2019.0001 |quote=I am not interested in the rules of the game of the symbolic. By 'symbolic' I do not mean the [[Lacanianism|Lacanian]] [[The Symbolic|symbolic]] but the universe of mental simulation. . . . For me the symbolic order is the register of desire, where ideology is fatal. The Lacanian sign is a chain of representations, but I am interested in another kind of sign, which is elliptical, as in poetry, where the sign is fatal }}</ref> acts such as, for example, terrorism. In Baudrillard's work the symbolic realm (which he develops a perspective on through the [[anthropology|anthropological]] work of [[Marcel Mauss]] and [[Georges Bataille]]) is seen as quite distinct from that of signs and signification. Signs can be exchanged like commodities; symbols, on the other hand, operate quite differently: they are exchanged, like gifts, sometimes violently as a form of [[potlatch]]. Baudrillard, particularly in his later work, saw the "global" society as without this "symbolic" element, and therefore symbolically (if not militarily) defenseless against acts such as the [[The Satanic Verses controversy|Rushdie Fatwa]]<ref>see here ''The Transparency of Evil'', Verso (1993)</ref> or, indeed, the [[September 11 terrorist attack]]s against the United States and its military and economic establishment.
Accordingly, Baudrillard argued that the excess of signs and of meaning in late 20th century "global" society had caused (quite paradoxically) an effacement of reality. In this world neither liberal nor [[Marxist]] utopias are any longer believed in. We live, he argued, not in a "[[Global village (term)|global village]]", to use [[Marshall McLuhan]]'s phrase, but rather in a world that is ever more easily petrified by even the smallest event. Because the "global" world operates at the level of the exchange of signs and commodities, it becomes ever more blind to ''symbolic''<ref>{{cite journal |last1=Breindel |first1=Jesse Glenn |title=Fatal and Banal Reality: Comparative Thoughts on Simulation and Concreteness |journal=The Undecidable Unconscious: A Journal of Deconstruction and Psychoanalysis |date=2019 |volume=6 |issue=1 |pages=29–45 |id={{Project MUSE|751101}} |doi=10.1353/ujd.2019.0001 |s2cid=216774594 |quote=I am not interested in the rules of the game of the symbolic. By 'symbolic' I do not mean the [[Lacanianism|Lacanian]] [[The Symbolic|symbolic]] but the universe of mental simulation. . . . For me the symbolic order is the register of desire, where ideology is fatal. The Lacanian sign is a chain of representations, but I am interested in another kind of sign, which is elliptical, as in poetry, where the sign is fatal }}</ref> acts such as, for example, terrorism. In Baudrillard's work the symbolic realm (which he develops a perspective on through the [[anthropology|anthropological]] work of [[Marcel Mauss]] and [[Georges Bataille]]) is seen as quite distinct from that of signs and signification. Signs can be exchanged like commodities; symbols, on the other hand, operate quite differently: they are exchanged, like gifts, sometimes violently as a form of [[potlatch]]. Baudrillard, particularly in his later work, saw the "global" society as without this "symbolic" element, and therefore symbolically (if not militarily) defenseless against acts such as the [[The Satanic Verses controversy|Rushdie Fatwa]]<ref>see here ''The Transparency of Evil'', Verso (1993)</ref> or, indeed, the [[September 11 terrorist attack]]s against the United States and its military and economic establishment.


=== {{anchor|The object value system}} Value criticism ===
=== {{anchor|The object value system}} Value criticism ===
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He wrote that there are four ways of an object obtaining value. The four value-making processes are:<ref name=":1">{{cite book |last=Baudrillard |first=Jean |date=1983 |title=For a Critique of the Political Economy of the Sign |location=London |publisher=[[Verso Books]] |isbn=9781788734844}}</ref>
He wrote that there are four ways of an object obtaining value. The four value-making processes are:<ref name=":1">{{cite book |last=Baudrillard |first=Jean |date=1983 |title=For a Critique of the Political Economy of the Sign |location=London |publisher=[[Verso Books]] |isbn=9781788734844}}</ref>


# The [[Use value|'''functional''' value]]: an object's instrumental purpose (use value). Example: a pen writes; a refrigerator cools.
# The [[Use value|functional value]]: an object's instrumental purpose (use value). Example: a pen writes; a refrigerator cools.
# The [[Exchange value|'''exchange''' value]]: an object's economic value. Example: One pen may be worth three pencils, while one refrigerator may be worth the salary earned by three months of work.
# The [[exchange value]]: an object's economic value. Example: One pen may be worth three pencils, while one refrigerator may be worth the salary earned by three months of work.
# The '''symbolic'''<ref name='symbolic' group=note/> value: an object's value assigned by a subject ''in relation to another subject'' (i.e., between a giver and receiver). Example: a pen might symbolize a student's school graduation gift or a commencement speaker's gift; or a diamond may be a symbol of publicly declared marital love.
# The symbolic value: an object's value assigned by a subject ''in relation to another subject'' (i.e., between a giver and receiver). Example: a pen might symbolize a student's school graduation gift or a commencement speaker's gift; or a diamond may be a symbol of publicly declared marital love.
# The [[Sign value|'''sign''' value]]: an object's value within a ''system'' of objects. Example: a particular pen may, while having no added functional benefit, signify prestige relative to another pen; a diamond ring may have no function at all, but may suggest particular social values, such as taste or class.
# The [[sign value]]: an object's value within a ''system'' of objects. Example: a particular pen may, while having no added functional benefit, signify prestige relative to another pen; a diamond ring may have no function at all, but may suggest particular social values, such as taste or class.


Baudrillard's earlier books were attempts to argue that the first two of these values are not simply associated, but are disrupted by the third and, particularly, the fourth. Later, Baudrillard rejected Marxism totally (''[[The Mirror of Production]]'' and ''Symbolic Exchange and Death'').{{Citation needed|date=July 2019}} But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to [[Marcel Mauss|Maussian]] gift exchange) remained in his work up until his death. Indeed, it came to play a more and more important role, particularly in his writings on world events.
Baudrillard's earlier books were attempts to argue that the first two of these values are not simply associated, but are disrupted by the third and, particularly, the fourth. Later, Baudrillard rejected Marxism totally (''[[The Mirror of Production]]'' and ''Symbolic Exchange and Death'').{{Citation needed|date=July 2019}} But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to [[Marcel Mauss|Maussian]] gift exchange) remained in his work up until his death. Indeed, it came to play a more and more important role, particularly in his writings on world events.
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As Baudrillard developed his work throughout the 1980s, he moved from economic theory to mediation and [[mass communication]]. Although retaining his interest in [[Ferdinand de Saussure|Saussurean]] [[semiotics]] and the logic of symbolic exchange (as influenced by anthropologist [[Marcel Mauss]]), Baudrillard turned his attention to the work of [[Marshall McLuhan]], developing ideas about how the nature of social relations is determined by the forms of communication that a society employs. In so doing, Baudrillard progressed beyond both Saussure's and [[Roland Barthes]]'s formal semiology to consider the implications of a historically understood version of structural semiology. According to Kornelije Kvas, "Baudrillard rejects the structuralist principle of the equivalence of different forms of linguistic organization, the binary principle that contains oppositions such as: true-false, real-unreal, center-periphery. He denies any possibility of a (mimetic) duplication of reality; reality mediated through language becomes a game of signs. In his theoretical system all distinctions between the real and the fictional, between a copy and the original, disappear".<ref>{{Cite book |last=Kvas |first=Kornelije |title=The Boundaries of Realism in World Literature |publisher=[[Lexington Books]] |year=2020 |isbn=978-1-7936-0910-6 |location=Lanham, Boulder, New York, London |pages=13}}</ref>
As Baudrillard developed his work throughout the 1980s, he moved from economic theory to mediation and [[mass communication]]. Although retaining his interest in [[Ferdinand de Saussure|Saussurean]] [[semiotics]] and the logic of symbolic exchange (as influenced by anthropologist [[Marcel Mauss]]), Baudrillard turned his attention to the work of [[Marshall McLuhan]], developing ideas about how the nature of social relations is determined by the forms of communication that a society employs. In so doing, Baudrillard progressed beyond both Saussure's and [[Roland Barthes]]'s formal semiology to consider the implications of a historically understood version of structural semiology. According to Kornelije Kvas, "Baudrillard rejects the structuralist principle of the equivalence of different forms of linguistic organization, the binary principle that contains oppositions such as: true-false, real-unreal, center-periphery. He denies any possibility of a (mimetic) duplication of reality; reality mediated through language becomes a game of signs. In his theoretical system all distinctions between the real and the fictional, between a copy and the original, disappear".<ref>{{Cite book |last=Kvas |first=Kornelije |title=The Boundaries of Realism in World Literature |publisher=[[Lexington Books]] |year=2020 |isbn=978-1-7936-0910-6 |location=Lanham, Boulder, New York, London |pages=13}}</ref>


Simulation, Baudrillard claims, is the current stage of the simulacrum: all is composed of references with no referents, a hyperreality.<ref>{{cite web |url=http://www.egs.edu/faculty/jean-baudrillard/articles/simulacra-and-simulations-i-the-precession-of-simulacra/ |title=Simulacra and Simulations: I. The Precession of Simulacra |last=Baudrillard |first=Jean |website=[[European Graduate School]] |translator-first=S. F. |translator-last=Glaser |url-status=dead |archive-url=https://web.archive.org/web/20100729034203/http://www.egs.edu/faculty/jean-baudrillard/articles/simulacra-and-simulations-i-the-precession-of-simulacra |archive-date=29 July 2010}}</ref> Baudrillard argues that this is part of a historical progression. In the Renaissance, the dominant simulacrum was in the form of the counterfeit, where people or objects appear to stand for a real referent that does not exist (for instance, royalty, nobility, holiness, etc.). With the [[Industrial Revolution]], the dominant simulacrum becomes the product, which can be propagated on an endless production line. In current times, the dominant simulacrum is the model, which by its nature already stands for endless reproducibility, and is itself already reproduced.
Simulation, Baudrillard claims, is the current stage of the simulacrum: all is composed of references with no referents, a [[hyperreality]].<ref>{{cite web |url=http://www.egs.edu/faculty/jean-baudrillard/articles/simulacra-and-simulations-i-the-precession-of-simulacra/ |title=Simulacra and Simulations: I. The Precession of Simulacra |last=Baudrillard |first=Jean |website=[[European Graduate School]] |translator-first=S. F. |translator-last=Glaser |url-status=dead |archive-url=https://web.archive.org/web/20100729034203/http://www.egs.edu/faculty/jean-baudrillard/articles/simulacra-and-simulations-i-the-precession-of-simulacra |archive-date=29 July 2010}}</ref> Baudrillard argues that this is part of a historical progression. In the Renaissance, the dominant simulacrum was in the form of the counterfeit, where people or objects appear to stand for a real referent that does not exist (for instance, royalty, nobility, holiness, etc.). With the [[Industrial Revolution]], the dominant simulacrum becomes the product, which can be propagated on an endless production line. In current times, the dominant simulacrum is the model, which by its nature already stands for endless reproducibility, and is itself already reproduced.


=== The end of history and meaning ===
=== The end of history and meaning ===
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Within a society subject to and ruled by fast-paced electronic communication and global information networks the collapse of this façade was always going to be, he thought, inevitable. Employing a quasi-scientific vocabulary that [[Fashionable Nonsense|attracted the ire of]] the physicist [[Alan Sokal]], Baudrillard wrote that the speed society moved at had destabilized the linearity of history: "we have the [[particle accelerator]] that has smashed the referential orbit of things once and for all."<ref name="IOTE"/>{{rp|2}}
Within a society subject to and ruled by fast-paced electronic communication and global information networks the collapse of this façade was always going to be, he thought, inevitable. Employing a quasi-scientific vocabulary that [[Fashionable Nonsense|attracted the ire of]] the physicist [[Alan Sokal]], Baudrillard wrote that the speed society moved at had destabilized the linearity of history: "we have the [[particle accelerator]] that has smashed the referential orbit of things once and for all."<ref name="IOTE"/>{{rp|2}}


Russell stated that this "approach to history demonstrates Baudrillard's affinities with the [[postmodern philosophy]] of [[Jean-François Lyotard]]",<ref name="russell"/> who argued that in the late 20th century there was no longer any room for "[[metanarrative]]s". (The triumph of a coming communism being one such metanarrative.) But, in addition to simply lamenting this collapse of history, Baudrillard also went beyond Lyotard and attempted to analyse how the idea of positive progress was being employed in spite of the notion's declining validity. Baudrillard argued that although genuine belief in a universal endpoint of history, wherein all conflicts would find their resolution, had been deemed redundant, [[Universality (philosophy)|universality]] was still a notion used in world politics as an excuse for actions. Universal values which, according to him, no one any longer believed universal were and are still rhetorically employed to justify otherwise unjustifiable choices. The means, he wrote, are there even though the ends are no longer believed in, and are employed to hide the present's harsh realities (or, as he would have put it, unrealities). "In [[the Enlightenment]], [[universalization]] was viewed as unlimited growth and forward progress. Today, by contrast, universalization is expressed as a forward ''escape''."<ref>Baudrillard, Jean. "[https://web.archive.org/web/20100527152945/http://www.egs.edu/faculty/jean-baudrillard/articles/the-violence-of-the-global/ The Violence of the Global]," translated by F. Debrix. ''[[European Graduate School]]''. Archived from the [http://www.egs.edu/faculty/jean-baudrillard/articles/the-violence-of-the-global/ original] on 27 May 2010.</ref> This involves the notion of "[[escape velocity]]" as outlined in ''The Illusion of the End'' <!-- The Vital Illusion (2000) -->, which in turn, results in the postmodern ''fallacy of escape velocity'' on which the postmodern mind and critical view cannot, by definition, ever truly break free from the all-encompassing "[[self-referential]]" sphere of discourse.<ref group=note>Baudrillard: "Staying with this image, one might suppose that the acceleration of modernity, of technology, events and media, of all exchanges — economic, political and sexual — has propelled us to ‘escape velocity’, with the result that we have flown free of the referential sphere of the real and of history. We are ‘liberated’ in every sense of the term, so liberated that we have taken leave of a certain space-time, passed beyond a certain horizon in which the real is possible because gravitation is still strong enough for things to be reflected and thus in some way to endure and have some consequence."|name=Jean Baudrillard, The Illusion of the End
Russell stated that this "approach to history demonstrates Baudrillard's affinities with the [[postmodern philosophy]] of [[Jean-François Lyotard]]",<ref name="russell"/> who argued that in the late 20th century there was no longer any room for "[[metanarrative]]s". (The triumph of a coming communism being one such metanarrative.) But, in addition to simply lamenting this collapse of history, Baudrillard also went beyond Lyotard and attempted to analyse how the idea of positive progress was being employed in spite of the notion's declining validity. Baudrillard argued that although genuine belief in a universal endpoint of history, wherein all conflicts would find their resolution, had been deemed redundant, [[Universality (philosophy)|universality]] was still a notion used in world politics as an excuse for actions. Universal values which, according to him, no one any longer believed were universal and are still rhetorically employed to justify otherwise unjustifiable choices. The means, he wrote, are there even though the ends are no longer believed in, and are employed to hide the present's harsh realities (or, as he would have put it, unrealities). "In [[the Enlightenment]], [[universalization]] was viewed as unlimited growth and forward progress. Today, by contrast, universalization is expressed as a forward ''escape''."<ref>Baudrillard, Jean. "[https://web.archive.org/web/20100527152945/http://www.egs.edu/faculty/jean-baudrillard/articles/the-violence-of-the-global/ The Violence of the Global]," translated by F. Debrix. ''[[European Graduate School]]''. Archived from the [http://www.egs.edu/faculty/jean-baudrillard/articles/the-violence-of-the-global/ original] on 27 May 2010.</ref> This involves the notion of "[[escape velocity]]" as outlined in ''The Illusion of the End'', which in turn, results in the postmodern ''fallacy of escape velocity'' on which the postmodern mind and critical view cannot, by definition, ever truly break free from the all-encompassing "[[self-referential]]" sphere of discourse.
Translated by Chris Turner

This translation copyright © Polity Press 1994. ;
First published in France as L’illusion de la fin © Editions Galilée,
1992.

Published with the assistance of the French Ministry of Culture.</ref>

=== Hyperreality ===
{{main|Hyperreality}}<!--All copied from the main article--><!--
The concept of '''hyperreality''' captures the inability of [[consciousness]] to distinguish reality from a simulation of reality. Hyperreality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins.<ref name="Tiffin2">{{cite journal |last1=Tiffin |first1=John |first2=Nobuyoshi |last2=Terashima |year=2005 |title=Paradigm for the third millennium |journal=Hyperreality |page=1}}</ref>{{additional citations needed|date=November 2022}}

The study of hyperreality and the effects it has on the consumer falls under the study of [[semiotics]] and [[postmodernism]] studies. [[Semiotics]] is a tradition in the study of the philosophy of language, which focuses on the formal structures of signification and meaning making in culture. Semiotics was introduced as the theory of signs. Introduced by Ferdinand de Saussure, the sign was established as the basic unit of meaning, where two aspects of a sign coincide to project its meaning. The first being the signifier, which categorizes any material thing that signifies. This may be words on a page, a picture, facial expression, etc. The signified is the concept that a signifier refers to.<ref>{{Citation |title=Semiotics |date=2019 |url=https://sk.sagepub.com/reference/the-sage-encyclopedia-of-human-communication-sciences-and-disorders/i18110.xml |encyclopedia=The SAGE Encyclopedia of Human Communication Sciences and Disorders |location=Thousand Oaks, CA |publisher=[[SAGE Publications]], Inc. |doi=10.4135/9781483380810.n554 |isbn=978-1-4833-8083-4 |s2cid=239265998 |access-date=2022-04-11}}</ref> As the study of semiotics advances, codes are used to categorize a map of meanings. These codes are systems of ideas that people use to interpret behaviours and messages they receive. Cultural codes are specific sets of knowledge that provides reference points in the process of interpretation of signs. Thus codes connect semiotics systems of meaning with social values and structure.

The postmodern semiotic concept of "hyperreality" was contentiously coined by French sociologist [[Jean Baudrillard]] in ''[[Simulacra and Simulation]]''.<ref>{{Cite book |title=Minding Dolls: An Exercise in Archetype and Ideal |last=Pavlik-Malone |first=Lisa |date=2018 |publisher=Cambridge Scholars Publishing |isbn=9781527511583 |location=Newcastle upon Tyne |pages=35}}</ref> Baudrillard defined "hyperreality" as "the generation by models of a real without origin or reality";<ref>{{cite book |last=Baudrillard |first=Jean |title=Simulacra & Simulation |year=1994 |publisher=[[University of Michigan Press]] |location=The Precession of Simulacra |page=1 |url=https://www9.georgetown.edu/faculty/irvinem/theory/baudrillard-simulacra_and_simulation.pdf |archive-url=https://web.archive.org/web/20120309115319/https://www9.georgetown.edu/faculty/irvinem/theory/baudrillard-simulacra_and_simulation.pdf |archive-date=2012-03-09}}</ref> hyperreality is a representation, a sign, without an original referent. According to Baudrillard, the commodities in this theoretical state do not have use-value as defined by [[Karl Marx]] but can be understood as [[Signified and signifier|signs]] as defined by [[Ferdinand de Saussure]].<ref>{{Cite book |title=Encyclopedia of Postmodernism |last1=Taylor |first1=Victor E. |last2=Winquist |first2=Charles E. |date=2003 |publisher=[[Routledge]] |isbn=0415152941 |location=London |pages=183}}</ref> He believes hyperreality goes further than confusing or blending the 'real' with the symbol which represents it; it involves creating a symbol or set of signifiers which represent something that does not actually exist, like Santa Claus. Baudrillard borrows, from [[Jorge Luis Borges]]' "[[On Exactitude in Science]]" (already borrowed from [[Lewis Carroll]]), the example of a society whose [[Cartography|cartographers]] create a map so detailed that it covers the very things it was designed to represent. When the empire declines, the map fades into the landscape.<ref name=":0">{{Cite book |title=Sound in Motion: Cinema, Videogames, Technology and Audiences |last=Encabo |first=Enrique |date=2018 |publisher=Cambridge Scholars Publishing |isbn=978-1527508743 |location=Newcastle upon Tyne |pages=17}}</ref> He says that, in such a case, neither the representation nor the real remains, just the hyperreal.

Baudrillard's idea of hyperreality was heavily influenced by [[Phenomenology (philosophy)|phenomenology]], [[semiotics]], and [[Marshall McLuhan]]. Baudrillard and Eco explained that it is "the unlimited existence of [[hyperreal numbers|"hyperreal" number or "non-standard reals"]], infinite and infinitesimal, that cluster about assumedly fixed or real numbers and factor through transference differentials."<ref>{{Cite book |title=Cormac McCarthy: American Canticles |last=Lincoln |first=K. |date=2009 |publisher=Palgrave Macmillan |isbn=9780230617841 |location=New York |pages=19}}</ref> Baudrillard, however, challenges McLuhan's famous statement that "[[the medium is the message]]", by suggesting that information devours its own content. He also suggested that there is a difference between the media and reality and what they represent.<ref name=":0" /> Hyperreality is the inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced societies.<ref>{{cite journal |Last1=Zompetti |first1=J. P. |last2=Moffitt |first2=M. A. |date=2008 |title=Revisiting Concepts of Public Relations Audience Through Postmodern Concepts of Metanarrative, Decentered Subject, and Reality/Hyperreality |journal=Journal of Promotion Management |volume=14 |number=3/4 |pages=275–291 |doi=10.1080/10496490802623762}}</ref> However, Baudrillard's hyperreality theory goes a step further than McLuhan's medium theory: "There is not only an implosion of the message in the medium, there is, in the same movement, the implosion of the medium itself in the real, the implosion of the medium and of the real in a sort of hyperreal nebula, in which even the definition and distinct action of the medium can no longer be determined".<ref name="Laughey, D. 2010">{{cite book |last=Laughey |first=D. |date=2010 |title=Key themes in media theory |location=Maidenhead |publisher=[[Open University Press]]}}</ref>

American author Micah Dunham explores the notion of hyperreality further by suggesting that the action of hyperreality is to desire reality and in the attempt to achieve that desire, to fabricate a false reality that is to be consumed as real.<ref>{{cite web |last=Eco |first=Umberto |author-link=Umberto Eco |title=Travels in Hyperreality |url=http://public.callutheran.edu/~brint/Amcan/Eco.pdf |work=The fortress of Solitude |access-date=16 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130521085018/http://public.callutheran.edu/~brint/American/Eco.pdf |archive-date=21 May 2013}}</ref> Linked to contemporary [[western culture]] Umberto Eco and [[Post-structuralism|post-structuralists]] would argue, that in current cultures fundamental ideals are built on desire and particular [[Sign system|sign-systems]].

Hyperreality is significant as a [[paradigm]] to explain current cultural conditions. [[Consumerism]], because of its reliance on sign exchange value (e.g. brand X shows that one is fashionable, car Y indicates one's wealth), could be seen as a contributing factor in the creation of hyperreality or the hyperreal condition. Hyperreality tricks consciousness into detaching from any real emotional engagement, instead opting for artificial simulation, and endless reproductions of fundamentally empty appearance. Essentially (although Baudrillard himself may balk at the use of this word), fulfillment or happiness is found through simulation and imitation of a transient [[simulacrum]] of reality, rather than any interaction with any "real" reality.

While hyperreality is not a new concept, its effects are more relevant in modern society, incorporating technological advancements like artificial intelligence, virtual reality and [[neurotechnology]] ([[simulated reality]]). This is attributed to the way it effectively captured the postmodern condition, particularly how people in the postmodern world seek stimulation by creating unreal worlds of spectacle and seduction and nothing more.<ref>{{Cite book |title=Contemporary Social and Sociological Theory: Visualizing Social Worlds |last=Allan |first=Kenneth |publisher=[[SAGE Publications]] |year=2010 |isbn=9781412978200 |location=Thousand Oaks, CA |pages=311}}</ref> There are dangers to the use of hyperreality within our culture; individuals may observe and accept hyperreal images as role models when the images don't necessarily represent real physical people. This can result in a desire to strive for an unobtainable ideal, or it may lead to a lack of unimpaired role models. [[Daniel J. Boorstin]] cautions against confusing celebrity worship with hero worship, "we come dangerously close to depriving ourselves of all real models. We lose sight of the men and women who do not simply seem great because they are famous but who are famous because they are great".<ref>{{cite book |last=Boorstin |first=Daniel J. |title=The Image: A Guide to Pseudo-Events in America |year=1992 |publisher=[[Random House]] |location=New York, NY |page=48}}</ref> He bemoans the loss of old heroes like [[Moses]], [[Ulysses S. Grant]], [[Aeneas]], Jesus, [[Julius Caesar]], [[Muhammad|Muhammed]], [[Joan of Arc]], [[William Shakespeare]], [[George Washington]], [[Napoleon]], and [[Abraham Lincoln]], who did not have [[public relations]] (PR) agencies to construct hyperreal images of themselves.<ref>{{cite book|last=Boorstin|first=Daniel J.|title=The Image: A Guide to Pseudo-Events in America|year=1992|publisher=Random House|location=New York, NY|page=49}}</ref> The dangers of hyperreality are also facilitated by information technologies, which provide tools to dominant powers that seek to encourage it to drive consumption and materialism.<ref>{{Cite book |title=Knowledge and Critical Pedagogy: An Introduction |last=Kincheloe |first=Joe |publisher=[[Springer Science+Business Media]] |year=2008 |isbn=9781402082238 |location=New York |pages=206}}</ref> The danger in the pursuit of stimulation and seduction emerge not in the lack of meaning but, as Baudrillard maintained, "we are gorged with meaning and it is killing us."<ref>{{Cite book |title=Mapping the Subject: Geographies of Cultural Transformation |last1=Pile |first1=Steve |last2=Thrift |first2=Nigel |publisher=[[Routledge]] |year=1995 |isbn=0415102251 |location=London |pages=241}}</ref>-->


== Political commentary ==
== Political commentary ==
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Baudrillard reacted to the West's indifference to the [[Bosnian War]] in writings, mostly in essays in his column for ''[[Libération]]''. More specifically, he expressed his view on Europe's unwillingness to respond to "aggression and genocide in Bosnia", in which "New Europe" revealed itself to be a "sham." He criticized the Western media and intellectuals for their passivity, and for taking the role of bystanders, engaging in ineffective, hypocritical and self-serving action, and the public for its inability to distinguish ''simulacra'' from real world happenings, in which real death and destruction in Bosnia seemed unreal. He was determined in his columns to openly name the perpetrators, Serbs, and call their actions in Bosnia aggression and genocide.<ref name="Baudrillard-3-in-This Time We Knew">{{cite book |last1=Baudrillard |first1=Jean |title=This Time We Knew |last2=Petterson |first2=James |date=1996 |publisher=[[NYU Press]] |pages=79–89 |chapter=No Pity for Sarajevo; The West's Serbianization; When the West Stands in for the Dead |jstor=j.ctt9qfngn.7}}</ref>
Baudrillard reacted to the West's indifference to the [[Bosnian War]] in writings, mostly in essays in his column for ''[[Libération]]''. More specifically, he expressed his view on Europe's unwillingness to respond to "aggression and genocide in Bosnia", in which "New Europe" revealed itself to be a "sham." He criticized the Western media and intellectuals for their passivity, and for taking the role of bystanders, engaging in ineffective, hypocritical and self-serving action, and the public for its inability to distinguish ''simulacra'' from real world happenings, in which real death and destruction in Bosnia seemed unreal. He was determined in his columns to openly name the perpetrators, Serbs, and call their actions in Bosnia aggression and genocide.<ref name="Baudrillard-3-in-This Time We Knew">{{cite book |last1=Baudrillard |first1=Jean |title=This Time We Knew |last2=Petterson |first2=James |date=1996 |publisher=[[NYU Press]] |pages=79–89 |chapter=No Pity for Sarajevo; The West's Serbianization; When the West Stands in for the Dead |jstor=j.ctt9qfngn.7}}</ref>


Baudrillard "had famously attacked Susan Sontag"{{sfn|Poole|2007a}}{{sfn|Poole|2007b}}{{sfn|Poole|2007c}} for [[Susan Sontag#Waiting|directing a play in war-torn Bosnia]].{{sfn|Antonio|2007}}{{efn|Baudrillard (trans. Chris Turner): {{blockquote|even Susan Sontag [...] came to stage ''[[Waiting for Godot]]'' in Sarajevo. [...] the worst part [...] [is] the condescending attitude and the misconception regarding where strength and weakness lie. ''They'' are the strong ones. It is ''we'' who are weak, going over there searching for somethin g to compensate for our weakness and loss of reality. <br/> [...] In her opinion pieces, [[Susan Sontag]] confesses that the Bosnians do not really believe in the distress all around them [...] find the whole situation unreal, senseless, unintelligible. It is [...] an almost hyperreal hell [partly due to] media and humanitarian harassment [...] But Susan Sontag, who is from New York, must know better than they do what reality is because she has chosen them to embody it. [...] And Susan Sontag comes to convince them [...] of the 'reality' of their suffering, by culturalizing it, of course, by theatricalizing it so that it can serve as a point of reference in the theatre of Western values, one of which is solidarity. <br/>
Baudrillard heavily criticized [[Susan Sontag]] for directing a production of ''[[Waiting for Godot]]'' in war-torn Sarajevo during the siege.{{sfn|Poole|2007a}}{{sfn|Poole|2007b}}{{sfn|Poole|2007c}}{{sfn|Antonio|2007}}{{efn|Baudrillard (trans. Chris Turner): {{blockquote|even Susan Sontag [...] came to stage ''[[Waiting for Godot]]'' in Sarajevo. [...] the worst part [...] [is] the condescending attitude and the misconception regarding where strength and weakness lie. ''They'' are the strong ones. It is ''we'' who are weak, going over there searching for somethin g to compensate for our weakness and loss of reality. <br/> [...] In her opinion pieces, [[Susan Sontag]] confesses that the Bosnians do not really believe in the distress all around them [...] find the whole situation unreal, senseless, unintelligible. It is [...] an almost hyperreal hell [partly due to] media and humanitarian harassment [...] But Susan Sontag, who is from New York, must know better than they do what reality is because she has chosen them to embody it. [...] And Susan Sontag comes to convince them [...] of the 'reality' of their suffering, by culturalizing it, of course, by theatricalizing it so that it can serve as a point of reference in the theatre of Western values, one of which is solidarity. <br/> Yet Susan Sontag herself is not the issue. She is merely fashionably emblematic of what has now become a widespread situation, in which harmless, powerless intellectuals trade their woes with the wretched [...] Not so long ago, we saw [[Pierre Bourdieu|Bourdieu]] and the [[Abbe Pierre]] offering themselves up in televisual sacrifice, trading off between them the pathos-laden language and the sociological [[meta-language]] of misery.<ref>{{Cite book |last=Baudrillard |title=Screened Out |publisher=[[Verso]] |year=2002 |isbn=1-85984-385-9 |edition=translated |translator-last=Turner |translator-first=Chris |chapter=No Pity for Sarajevo}}</ref>}}}}{{efn|Baudrillard (trans. Patrice Riemens):{{blockquote|[...]Susan Sontag [...] came to have "[[Waiting for Godot]]" played in Sarajevo [...][...] the worse [''[[sic]]''] [...] is about the condescending manner in making out what is strength & [''[[sic]]''] what is weakness. They are strong. It is us who are weak and who go there to make good for our loss of strength and sense of reality. [...] <br/> Susan Sontag herself confesses in her diaries that the Bosnians do not really believe in the suffering which surrounds them [...] finding the whole situation unreal, senseless, and unexplainable. It is [...] hell of [...] a hyperreal kind, made even more hyperreal by the harassment of the media and the humanitarian agencies [...] But then Susan Sontag, hailing herself from New York, must know better than them what reality is, since she has chosen them to incarnate it [...] Susan Sontag comes to convince them of the "reality" of their suffering, by making something cultural and something theatrical out of it, so that it can be useful as a referent within the theatre of western values, including "solidarity". But Susan Sontag herself is not the issue. She is merely a societal instance of [...] the general situation whereby toothless intellectuals swap their distress with the misery of the poor [...] Thus, not so long ago, one could witness [[Pierre Bourdieu|Bourdieu]] and [[Abbe Pierre]] offering themselves as televisual slaughtering lambs trading with each other pathetic language and sociological garble about poverty.<ref>{{Cite web |last=Baudrillard |first=Jean |date=8 January 1994 |others=Translated to English by Patrice Riemens |title=No Reprieve For Sarajevo |url=https://journals.uvic.ca/index.php/ctheory/article/view/14354/5130 |url-status=dead |archive-url=https://web.archive.org/web/20210313032146/https://journals.uvic.ca/index.php/ctheory/article/view/14354/5130 |archive-date=13 March 2021 |website=[[University of Victoria]]}}</ref>}}}}
Yet Susan Sontag herself is not the issue. She is merely fashionably emblematic of what has now become a widespread situation, in which harmless, powerless intellectuals trade their woes with the wretched [...] Not so long ago, we saw [[Pierre Bourdieu|Bourdieu]] and the [[Abbe Pierre]] offering themselves up in televisual sacrifice, trading off between them the pathos-laden language and the sociological [[meta-language]] of misery.<ref>{{Cite book |last=Baudrillard |title=Screened Out |publisher=[[Verso]] |year=2002 |isbn=1-85984-385-9 |edition=translated |translator-last=Turner |translator-first=Chris |chapter=No Pity for Sarajevo}}</ref>}}}}{{efn|Baudrillard (trans. Patrice Riemens):{{blockquote|[...]Susan Sontag [...] came to have "[[Waiting for Godot]]" played in Sarajevo [...][...] the worse [''[[sic]]''] [...] is about the condescending manner in making out what is strength & [''[[sic]]''] what is weakness. They are strong. It is us who are weak and who go there to make good for our loss of strength and sense of reality. [...] <br/> Susan Sontag herself confesses in her diaries that the Bosnians do not really believe in the suffering which surrounds them [...] finding the whole situation unreal, senseless, and unexplainable. It is [...] hell of [...] a hyperreal kind, made even more hyperreal by the harassment of the media and the humanitarian agencies [...] But then Susan Sontag, hailing herself from New York, must know better than them what reality is, since she has chosen them to incarnate it [...] Susan Sontag comes to convince them of the "reality" of their suffering, by making something cultural and something theatrical out of it, so that it can be useful as a referent within the theatre of western values, including "solidarity". But Susan Sontag herself is not the issue. She is merely a societal instance of [...] the general situation whereby toothless intellectuals swap their distress with the misery of the poor [...] Thus, not so long ago, one could witness [[Pierre Bourdieu|Bourdieu]] and [[Abbe Pierre]] offering themselves as televisual slaughtering lambs trading with each other pathetic language and sociological garble about poverty.<ref>{{Cite web |last=Baudrillard |first=Jean |date=8 January 1994 |others=Translated to English by Patrice Riemens |title=No Reprieve For Sarajevo |url=https://journals.uvic.ca/index.php/ctheory/article/view/14354/5130 |url-status=dead |archive-url=https://web.archive.org/web/20210313032146/https://journals.uvic.ca/index.php/ctheory/article/view/14354/5130 |archive-date=13 March 2021 |website=[[University of Victoria]]}}</ref>}}}}


===On the Persian Gulf War===
===On the Persian Gulf War===
Baudrillard's provocative 1991 book, ''[[The Gulf War Did Not Take Place]]'',<ref name=":2">Baudrillard, Jean. 2004 [1991]. ''[[The Gulf War Did Not Take Place]]''.</ref> raised his public profile as an academic and political commentator. He argued that the first [[Gulf War]] was the inverse of the [[Clausewitz]]ian formula: not "the continuation of politics by other means," but "the continuation of the absence of politics by other means." Accordingly, [[Saddam Hussein]] was not fighting the [[Coalition of the Gulf War|Coalition]], but using the lives of his soldiers as a form of sacrifice to preserve his power.<ref name=":2" />{{Rp|72}} The Coalition fighting the [[Iraqi military]] was merely dropping 10,000 tonnes of bombs daily, as if proving to themselves that there was an enemy to fight.<ref name=":2" />{{Rp|61}} So, too, were the Western media complicit, presenting the war in real time, by recycling images of war to propagate the notion that the U.S.-led Coalition and the Iraqi government were actually fighting, but, such was not the case. Saddam Hussein did not use his military capacity (the [[Iraqi Air Force]]). His power was not weakened, evinced by his easy suppression of the 1991 [[1991 uprisings in Iraq|internal uprisings]] that followed afterwards. Over all, little had changed. Saddam remained undefeated, the "victors" were not victorious, and thus there was no war—i.e., the Gulf War did not occur.
Baudrillard's provocative 1991 book, ''[[The Gulf War Did Not Take Place]]'',<ref name=":2">Baudrillard, Jean. 2004 [1991]. ''[[The Gulf War Did Not Take Place]]''.</ref> raised his public profile as an academic and political commentator. He argued that the first [[Gulf War]] was the inverse of the [[Clausewitz]]ian formula: not "the continuation of politics by other means", but "the continuation of the absence of politics by other means." Accordingly, [[Saddam Hussein]] was not fighting the [[Coalition of the Gulf War|Coalition]], but using the lives of his soldiers as a form of sacrifice to preserve his power.<ref name=":2" />{{Rp|72}} The Coalition fighting the [[Iraqi military]] was merely dropping 10,000 tonnes of bombs daily, as if proving to themselves that there was an enemy to fight.<ref name=":2" />{{Rp|61}} So, too, were the Western media complicit, presenting the war in real time, by recycling images of war to propagate the notion that the U.S.-led Coalition and the Iraqi government were actually fighting, but, such was not the case. Saddam Hussein did not use his military capacity (the [[Iraqi Air Force]]). His power was not weakened, evinced by his easy suppression of the 1991 [[1991 uprisings in Iraq|internal uprisings]] that followed afterwards. Over all, little had changed. Saddam remained undefeated, the "victors" were not victorious, and thus there was no war—i.e., the Gulf War did not occur.


The book was originally a series of articles in the British newspaper ''[[The Guardian]]'' and the French newspaper ''[[Libération]]'', published in three parts: "The Gulf War Will Not Take Place," published during the American military and rhetorical buildup; "The Gulf War Is Not Taking Place," published during military action; and "The Gulf War Did Not Take Place" published afterwards.
The book was originally a series of articles in the British newspaper ''[[The Guardian]]'' and the French newspaper ''[[Libération]]'', published in three parts: "The Gulf War Will Not Take Place," published during the American military and rhetorical buildup; "The Gulf War Is Not Taking Place," published during military action; and "The Gulf War Did Not Take Place" published afterwards.
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<!-- This makes no sense as it stands: Much of the repute that Baudrillard found as a result of the book was based on his critique that the Gulf War was not ineffectual, as Baudrillard portrayed it: People died, the political map was altered, and Saddam Hussein's regime was harmed.-->Some critics, like [[Christopher Norris (critic)|Christopher Norris]]<ref name="philpapers.org">{{cite book | url=https://philpapers.org/rec/NORUTP | title=Uncritical Theory: Postmodernism, Intellectuals, and the Gulf War | year=1992 | publisher=[[Lawrence & Wishart]]|author=[[Christopher Norris (critic)|Christopher Norris]] |isbn= 0-87023-817-5}}</ref> accused Baudrillard of instant [[Historical revisionism (negationism)|revisionism]]; a denial of the physical action of the conflict (which was related to his denial of reality in general<ref name="philpapers.org"/>). Consequently, Baudrillard was accused of lazy amoralism, cynical scepticism, and [[George Berkeley|Berkelian]] [[subjective idealism]]. Sympathetic commentators such as William Merrin, in his book ''Baudrillard and the Media'', have argued that Baudrillard was more concerned with the West's technological and political dominance and the globalization of its commercial interests, and what that means for the present possibility of war. Merrin argued that Baudrillard was not denying that something had happened, but merely questioning whether that something was in fact war or a bilateral "atrocity masquerading as a war". Merrin viewed the accusations of amorality as redundant and based on a misreading. In Baudrillard's own words:<ref name=":2" />{{Rp|71–2}}
<!-- This makes no sense as it stands: Much of the repute that Baudrillard found as a result of the book was based on his critique that the Gulf War was not ineffectual, as Baudrillard portrayed it: People died, the political map was altered, and Saddam Hussein's regime was harmed.-->Some critics, like [[Christopher Norris (critic)|Christopher Norris]]<ref name="philpapers.org">{{cite book | url=https://philpapers.org/rec/NORUTP | title=Uncritical Theory: Postmodernism, Intellectuals, and the Gulf War | year=1992 | publisher=[[Lawrence & Wishart]]|author=[[Christopher Norris (critic)|Christopher Norris]] |isbn= 0-87023-817-5}}</ref> accused Baudrillard of instant [[Historical revisionism (negationism)|revisionism]]; a denial of the physical action of the conflict (which was related to his denial of reality in general<ref name="philpapers.org"/>). Consequently, Baudrillard was accused of lazy amoralism, cynical scepticism, and [[George Berkeley|Berkelian]] [[subjective idealism]]. Sympathetic commentators such as William Merrin, in his book ''Baudrillard and the Media'', have argued that Baudrillard was more concerned with the West's technological and political dominance and the globalization of its commercial interests, and what that means for the present possibility of war. Merrin argued that Baudrillard was not denying that something had happened, but merely questioning whether that something was in fact war or a bilateral "atrocity masquerading as a war". Merrin viewed the accusations of amorality as redundant and based on a misreading. In Baudrillard's own words:<ref name=":2" />{{Rp|71–2}}


{{blockquote|Saddam liquidates the communists, Moscow flirts even more with him; he gases the Kurds, it is not held against him; he eliminates the religious cadres, the whole of Islam makes peace with him. […] Even […] the 100,000 dead will only have been the final decoy that Saddam will have sacrificed, the blood money paid in forfeit according to a calculated equivalence[...] to preserve his power. What is worse is that these dead still serve as an alibi for those who do not want to have been excited for nothing: at least these dead will prove this war was indeed a war and not shameful and pointless.|author=|title=|source=}}
{{blockquote|Saddam liquidates the communists, Moscow flirts even more with him; he gases the Kurds, it is not held against him; he eliminates the religious cadres, the whole of Islam makes peace with him. […] Even […] the 100,000 dead will only have been the final decoy that Saddam will have sacrificed, the blood money paid in forfeit according to a calculated equivalence [...] to preserve his power. What is worse is that these dead still serve as an alibi for those who do not want to have been excited for nothing: at least these dead will prove this war was indeed a war and not shameful and pointless.|author=|title=|source=}}


==={{anchor|Terrorism comments}}On the terrorist attacks of 11 September 2001===
==={{anchor|Terrorism comments}}On the terrorist attacks of 11 September 2001===
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===Debate with Jacques Derrida===
===Debate with Jacques Derrida===
19 February 2003, with the [[2003 invasion of Iraq]] impending, {{ill|René Major|fr|René Major}} moderated a debate entitled ''"Pourquoi La Guerre Aujourd'hui?"'' between Baudrillard [[Jacques Derrida#Debate with Jean Baudrillard|and Jacques Derrida]], co-hosted by ''Major's Institute for Advanced Studies in Psychoanalysis'' and ''[[Le Monde Diplomatique]]''. The debate discussed the relation between terrorist attacks and the invasion.<ref name="Guerre"/> "Where Baudrillard situates 9/11 as the primary motivating force" behind the Iraq War, whereas "Derrida argues that the Iraq War was planned long before 9/11, and that 9/11 plays a secondary role".<ref name="Leitch">{{cite web | url=https://criticalinquiry.uchicago.edu/vincent_b._leitch_reviews_baudrillard_and_derrida | archive-url=https://web.archive.org/web/20210328160748/https://criticalinquiry.uchicago.edu/vincent_b._leitch_reviews_baudrillard_and_derrida | archive-date=28 March 2021 | title=Critical Inquiry |website=[[University of Oklahoma]] |author=Vincent Leitch}}</ref>
19 February 2003, with the [[2003 invasion of Iraq]] impending, {{ill|René Major|fr|René Major}} moderated a debate entitled ''"Pourquoi La Guerre Aujourd'hui?"'' between Baudrillard and [[Jacques Derrida#Debate with Jean Baudrillard|Jacques Derrida]], co-hosted by ''Major's Institute for Advanced Studies in Psychoanalysis'' and ''[[Le Monde Diplomatique]]''. The debate discussed the relation between terrorist attacks and the invasion.<ref name="Guerre"/> "Where Baudrillard situates 9/11 as the primary motivating force" behind the Iraq War, whereas "Derrida argues that the Iraq War was planned long before 9/11, and that 9/11 plays a secondary role".<ref name="Leitch">{{cite web | url=https://criticalinquiry.uchicago.edu/vincent_b._leitch_reviews_baudrillard_and_derrida | archive-url=https://web.archive.org/web/20210328160748/https://criticalinquiry.uchicago.edu/vincent_b._leitch_reviews_baudrillard_and_derrida | archive-date=28 March 2021 | title=Critical Inquiry |website=[[University of Oklahoma]] |author=Vincent Leitch}}</ref>


===''The Agony of Power''===
===''The Agony of Power''===
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During 2005, Baudrillard wrote three short pieces and gave a brief magazine interview, all treating similar ideas; following his death in 2007, the four pieces were collected and published posthumously as ''The Agony of Power'', a polemic against [[Power (social and political)|power]] itself.<ref name=":3" /> The first piece, "From Domination to Hegemony", contrasts its two subjects, modes of power; domination stands for historical, traditional power relations, while hegemony stands for modern, more sophisticated power relations as realized by states and businesses. Baudrillard decried the "cynicism" with which contemporary businesses openly state their [[business model]]s. For example, he cited French television channel [[TF1]] executive [[Patrick Le Lay]] [[TF1#Criticism|who stated]] that his business' job was "to help [[Coca-Cola]] sell its products."<ref name=":3" />{{Rp|37}} Baudrillard lamented that such honesty pre-empted and thus robbed the Left of its traditional role of critiquing governments and businesses: "In fact, Le Lay takes away the only power we had left. He steals our denunciation."<ref name=":3">Baudrillard, Jean. [2007] 2010. ''The Agony of Power'', translated by A. Hodges, [[Semiotext(e) Intervention Series]] 6. Los Angeles: Semiotext(e). {{ISBN|9781584350927}}.</ref>{{Rp|38–9}} Consequently, Baudrillard stated that "power itself must be abolished—and not solely in the refusal to be dominated [...] but also, just as violently, in the refusal to dominate."<ref name=":3" />{{Rp|47}}
During 2005, Baudrillard wrote three short pieces and gave a brief magazine interview, all treating similar ideas; following his death in 2007, the four pieces were collected and published posthumously as ''The Agony of Power'', a polemic against [[Power (social and political)|power]] itself.<ref name=":3" /> The first piece, "From Domination to Hegemony", contrasts its two subjects, modes of power; domination stands for historical, traditional power relations, while hegemony stands for modern, more sophisticated power relations as realized by states and businesses. Baudrillard decried the "cynicism" with which contemporary businesses openly state their [[business model]]s. For example, he cited French television channel [[TF1]] executive [[Patrick Le Lay]] [[TF1#Criticism|who stated]] that his business' job was "to help [[Coca-Cola]] sell its products."<ref name=":3" />{{Rp|37}} Baudrillard lamented that such honesty pre-empted and thus robbed the Left of its traditional role of critiquing governments and businesses: "In fact, Le Lay takes away the only power we had left. He steals our denunciation."<ref name=":3">Baudrillard, Jean. [2007] 2010. ''The Agony of Power'', translated by A. Hodges, [[Semiotext(e) Intervention Series]] 6. Los Angeles: Semiotext(e). {{ISBN|9781584350927}}.</ref>{{Rp|38–9}} Consequently, Baudrillard stated that "power itself must be abolished—and not solely in the refusal to be dominated [...] but also, just as violently, in the refusal to dominate."<ref name=":3" />{{Rp|47}}


The latter pieces included further analysis of the 11 September terrorist attacks, using the metaphor of the Native American [[potlatch]] to describe both American and Muslim societies, specifically the American state versus the hijackers. In the pieces' context, "potlatch" referred not to the gift-giving aspect of the ritual, but rather its wealth-destroying aspect: "The terrorists' potlatch against the West is their own death. Our potlatch is indignity, immodesty, obscenity, degradation and abjection."<ref name=":3" />{{Rp|67}} This criticism of the West carried notes of Baudrillard's simulacrum, the above cynicism of business, and contrast between Muslim and Western societies:<ref name=":3" />{{Rp|67–8}}<blockquote>We [the West] throw this indifference and abjection at others like a challenge: the challenge to defile themselves in return, to deny their values, to strip naked, confess, admit—to respond to a nihilism equal to our own.</blockquote>
The latter pieces included further analysis of the 11 September terrorist attacks, using the metaphor of the Native American [[potlatch]] to describe both American and Muslim societies, specifically the American state versus the hijackers. In the piece's context, "potlatch" referred not to the gift-giving aspect of the ritual, but rather its wealth-destroying aspect: "The terrorists' potlatch against the West is their own death. Our potlatch is indignity, immodesty, obscenity, degradation and abjection."<ref name=":3" />{{Rp|67}} This criticism of the West carried notes of Baudrillard's simulacrum, the above cynicism of business, and contrast between Muslim and Western societies:<ref name=":3" />{{Rp|67–8}}<blockquote>We [the West] throw this indifference and [[abjection]] at others like a challenge: the challenge to defile themselves in return, to deny their values, to strip naked, confess, admit—to respond to a nihilism equal to our own.</blockquote>


==Reception==
==Reception==
[[Jean-François Lyotard]]'s 1974 ''[[Libidinal Economy|Économie Libidinale]]'' criticised Baudrillard's work.
[[Jean-François Lyotard]]'s 1974 ''[[Libidinal Economy|Économie Libidinale]]'' criticised Baudrillard's work.


Lotringer notes that [[Gilles Deleuze]], "otherwise known for his generosity", "made it known around Paris" that he saw Baudrillard as "the shame of the profession" after Baudrillard published his views on Foucault's works.<ref name="ff"/>{{rp|20}}<ref name="on">{{cite journal |last1=Lotringer |first1=Sylvère |author-link=Sylvère Lotringer |date=July 2009 |title=On Jean Baudrillard |journal=International Journal of Baudrillard Studies |volume=6 |issue=2 |quote=Deleuze let it be known around town that he considered Baudrillard the shame of the profession. Felix condemned his fatalism and irresponsible politics, not realizing that Jean was political, if in very different ways}}</ref>
Lotringer notes that [[Gilles Deleuze]], "otherwise known for his generosity", "made it known around Paris" that he saw Baudrillard as "the shame of the profession" after Baudrillard published his views on Foucault's works.<ref name="FF">''Forget Foucault'' SEMIOTEXT(E) FOREIGN AGENTS SERIES {{ISBN|978-1-58435-041-5}}, published in 1977 as ''Oublier Foucault''. Translated by Nicole Dufresne</ref>{{rp|20}}<ref name="on">{{cite journal |last1=Lotringer |first1=Sylvère |author-link=Sylvère Lotringer |date=July 2009 |title=On Jean Baudrillard |journal=International Journal of Baudrillard Studies |volume=6 |issue=2 |quote=Deleuze let it be known around town that he considered Baudrillard the shame of the profession. Felix condemned his fatalism and irresponsible politics, not realizing that Jean was political, if in very different ways}}</ref>


Sontag, responding to [[#On the Bosnian War|Baudrillard's comments]] on her reactions to the Bosnian war, described him as "ignorant and cynical" and "a political idiot".<ref>{{harvp|Antonio|2007}}; {{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}</ref>
Sontag, responding to [[#On the Bosnian War|Baudrillard's comments]] on her reactions to the Bosnian war, described him as "ignorant and cynical" and "a political idiot".<ref>{{harvp|Antonio|2007}}; {{harvp|Poole|2007a}}; {{harvp|Poole|2007b}}; {{harvp|Poole|2007c}}</ref>
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{{blockquote|Baudrillard is not disputing the trivial issue that reason remains operative in some actions, that if I want to arrive at the next block, for example, I can assume a [[Newtonianism|Newtonian universe]] (common sense), plan a course of action (to walk straight for ''X''&nbsp;meters), carry out the action, and finally fulfill my goal by arriving at the point in question. What is in doubt is that this sort of thinking enables a historically informed grasp of the present in general. According to Baudrillard, it does not. The concurrent spread of the hyperreal through the media and the collapse of liberal and Marxist politics as the master narratives, deprives the rational subject of its privileged access to truth. In an important sense individuals are no longer citizens, eager to maximise their civil rights, nor [[proletarian]]s, anticipating the onset of communism. They are rather consumers, and hence the prey of objects as defined by the code.}}
{{blockquote|Baudrillard is not disputing the trivial issue that reason remains operative in some actions, that if I want to arrive at the next block, for example, I can assume a [[Newtonianism|Newtonian universe]] (common sense), plan a course of action (to walk straight for ''X''&nbsp;meters), carry out the action, and finally fulfill my goal by arriving at the point in question. What is in doubt is that this sort of thinking enables a historically informed grasp of the present in general. According to Baudrillard, it does not. The concurrent spread of the hyperreal through the media and the collapse of liberal and Marxist politics as the master narratives, deprives the rational subject of its privileged access to truth. In an important sense individuals are no longer citizens, eager to maximise their civil rights, nor [[proletarian]]s, anticipating the onset of communism. They are rather consumers, and hence the prey of objects as defined by the code.}}


<!--Only one of the two major confrontational books on Baudrillard's thought—-->Christopher Norris's ''Uncritical Theory: Postmodernism, Intellectuals and the Gulf War'',<ref name="philpapers.org" /> to Russell, "seeks to reject his media theory and position on "the real" out of hand".<ref name="russell"/>{{rp|285}}
Christopher Norris's ''Uncritical Theory: Postmodernism, Intellectuals and the Gulf War'',<ref name="philpapers.org" /> to Russell, "seeks to reject his media theory and position on "the real" out of hand".<ref name="russell"/>{{rp|285}}


<!--The other—postmodern theorist --->[[Frankfurt school]] critical theorist [[Douglas Kellner]]'s ''Jean Baudrillard: From Marxism to Postmodernism and Beyond''<ref name=":0">[[Douglas Kellner|Kellner, Douglas]]''. Jean Baudrillard: From Marxism to Postmodernism and Beyond''. {{ISBN|0-8047-1757-5}}.</ref>—seeks rather to analyse Baudrillard's relation to postmodernism (a concept with which Baudrillard has had a continued, if uneasy and rarely explicit, relationship) and to present a Marxist counter. Regarding the former, William Merrin (discussed above) published more than one denunciation of Norris' position. The latter Baudrillard himself characterised as reductive.{{vague|date=December 2022}}<ref>Zurbrugg, Nicholas. ''Jean Baudrillard: Art and Artefact''.</ref>
Frankfurt school critical theorist [[Douglas Kellner]]'s ''Jean Baudrillard: From Marxism to Postmodernism and Beyond''<ref name=":0">[[Douglas Kellner|Kellner, Douglas]]''. Jean Baudrillard: From Marxism to Postmodernism and Beyond''. {{ISBN|0-8047-1757-5}}.</ref>—seeks rather to analyse Baudrillard's relation to postmodernism (a concept with which Baudrillard has had a continued, if uneasy and rarely explicit, relationship) and to present a Marxist counter. Regarding the former, William Merrin (discussed above) published more than one denunciation of Norris' position. The latter Baudrillard himself characterised as reductive.{{vague|date=December 2022}}<ref>Zurbrugg, Nicholas. ''Jean Baudrillard: Art and Artefact''.</ref>


Kellner stated that "it is difficult to decide whether Baudrillard is best read as [[science fiction]] and pataphysics, or as philosophy, social theory, and cultural metaphysics, and whether his post-1970s work should be read under the sign of truth or fiction." To Kellner, Baudrillard during and after the 1970s "falls prey to a [[technological determinism]] and semiological [[idealism]] which posits an autonomous technology".{{sfn|Kellner|2019}}
Kellner stated that "it is difficult to decide whether Baudrillard is best read as science fiction and pataphysics, or as philosophy, social theory, and cultural metaphysics, and whether his post-1970s work should be read under the sign of truth or fiction." To Kellner, Baudrillard during and after the 1970s "falls prey to a [[technological determinism]] and semiological [[idealism]] which posits an autonomous technology".{{sfn|Kellner|2019}}


<!--Kellner commented that Baudrillard's views were 'ultra-leftist' in his writing of ''Symbolic Exchange and Death''.{{sfn|Kellner|2019}} Baudrillard later admitted that his views could be classified as right-wing "in objective terms", but found the [[Left–right political spectrum]] arbitrary.{{sfn|Attias|2011}}-->
In 1991, writing for ''[[Science Fiction Studies]]'', [[Vivian Sobchack]] alleged that "The man [Baudrillard] is really dangerous" for lacking "moral gaze", while [[J. G. Ballard]] (whose novel Baudrillard had written on) commented that Baudrillard was "trapped inside your [Baudrillard's] dismal jargon".<ref>*{{Cite journal |title=In Response To Jean Baudrillard (Hayles, Porush, Landon, Sobchack, Ballard) |url=https://www.depauw.edu/sfs/backissues/55/forum55.htm |access-date=2023-02-19 |website=www.depauw.edu
In 1991, writing for ''[[Science Fiction Studies]]'', [[Vivian Sobchack]] alleged that "The man [Baudrillard] is really dangerous" for lacking "moral gaze", while [[J. G. Ballard]] (whose novel Baudrillard had written on) commented that Baudrillard was "trapped inside your [Baudrillard's] dismal jargon".<ref>*{{Cite journal |title=In Response To Jean Baudrillard (Hayles, Porush, Landon, Sobchack, Ballard) |url=https://www.depauw.edu/sfs/backissues/55/forum55.htm |access-date=2023-02-19 |website=www.depauw.edu
|author=N. Katherine Hayles
|author=N. Katherine Hayles
Line 249: Line 164:


=== Tone and attitude ===
=== Tone and attitude ===
[[Mark Fisher]] pointed out that Baudrillard "is condemned, sometimes lionised, as the melancholic observer of a departed reality", asserting that Baudrillard "was certainly melancholic".<ref name="kpunk"/> Poster stated that "As the politics of the sixties receded so did Baudrillard's radicalism: from a position of firm leftism he gradually moved to one of bleak fatalism",{{sfn|Poster|2002}} a view [[Felix Guattari]] echoed.<ref name="on"/> [[Richard G. Smith (geographer)|Richard G. Smith]], David B. Clarke and Marcus A. Doel instead consider Baudrillard "an extreme optimist".<ref>{{cite journal |last=Richard G. Smith; David B. Clarke; Marcus A. Doel |title=Baudrillard Redux: Antidotes to Integral Reality |volume=7 |issue=3 |date=1 November 2011 |url=https://read.dukeupress.edu/cultural-politics/article/7/3/325/34220/Baudrillard-Redux-Antidotes-to-Integral-Reality |doi=10.2752/175174311X13069348235088 |access-date=1 January 2022 |archive-url=https://web.archive.org/web/20221202082542/https://read.dukeupress.edu/cultural-politics/article/7/3/325/34220/Baudrillard-Redux-Antidotes-to-Integral-Reality |archive-date=2 December 2022 |journal=[[Cultural Politics]] |pages=325–338 |doi-access=free}}</ref> In an exchange between critical theorist [[McKenzie Wark]] and EGS professor [[Geert Lovink]], Wark remarked of Baudrillard that "Everything he wrote was marked by a radical sadness and yet invariably expressed in the happiest of forms."<ref>{{cite web |url=https://baudrillardstudies.ubishops.ca/radical-sadness-theory-after-baudrillard/ |title=Radical Sadness: Theory After Baudrillard}}{{cite web |url=http://www.networkcultures.org/geert/irony-and-sadness-after-jean-baudrillard-2/ |title=Geert &#124; Irony and Sadness–After Jean Baudrillard}}{{cite web |url=http://www.nettime.org/Lists-Archives/nettime-l-0703/msg00022.html |title=Radical sadness--exchange between ken wark and geert Lovink}}</ref> Baudrillard himself stated "we have to fight against charges of unreality, lack of responsibility, nihilism, and despair".<ref>{{cite web |url=http://ctheory.net/articles.aspx?id=67 |archive-url=https://web.archive.org/web/20160513042009/http://ctheory.net/articles.aspx?id=67 |archive-date=13 May 2016 |title=CTheory.net}}</ref> Chris Turner's English translation of Baudrillard's ''Cool Memories: 1980–1985'' writes, "I accuse myself of[...] being profoundly carnal and melancholy [...] AMEN {{sic}}".<ref name="cool"/>{{rp|38}}
[[Mark Fisher]] pointed out that Baudrillard "is condemned, sometimes lionised, as the melancholic observer of a departed reality", asserting that Baudrillard "was certainly melancholic".<ref name="kpunk">{{cite web |url=http://k-punk.abstractdynamics.org/archives/009126.html |archive-url=https://web.archive.org/web/20220106102748/http://k-punk.abstractdynamics.org/archives/009126.html |archive-date=6 January 2022 |author-link=Mark Fisher |first=Mark |last=Fisher |title=My Death Is Everywhere, My Death Dreams |date=9 March 2007 |quote=Baudrillard was never quite laborious or detached enough to qualify as a Continentalist, nor even as a philosopher (he was based, improbably, in a Sociology department). Always an outsider, projected out of the peasantry into the elite academic class, he ensured his marginalization with the marvellously provocative Forget Foucault, which wittily targeted Deleuze and Guattari's micropolitics as much as it insouciantly announced the redundancy of Fo[u]cault's vast edifice.}}</ref> Poster stated that "As the politics of the sixties receded so did Baudrillard's radicalism: from a position of firm leftism he gradually moved to one of bleak fatalism",{{sfn|Poster|2002}} a view [[Felix Guattari]] echoed.<ref name="on"/> [[Richard G. Smith (geographer)|Richard G. Smith]], David B. Clarke and Marcus A. Doel instead consider Baudrillard "an extreme optimist".<ref>{{cite journal |last=Richard G. Smith; David B. Clarke; Marcus A. Doel |title=Baudrillard Redux: Antidotes to Integral Reality |volume=7 |issue=3 |date=1 November 2011 |url=https://read.dukeupress.edu/cultural-politics/article/7/3/325/34220/Baudrillard-Redux-Antidotes-to-Integral-Reality |doi=10.2752/175174311X13069348235088 |access-date=1 January 2022 |archive-url=https://web.archive.org/web/20221202082542/https://read.dukeupress.edu/cultural-politics/article/7/3/325/34220/Baudrillard-Redux-Antidotes-to-Integral-Reality |archive-date=2 December 2022 |journal=[[Cultural Politics]] |pages=325–338 |doi-access=free}}</ref> In an exchange between critical theorist [[McKenzie Wark]] and EGS professor [[Geert Lovink]], Wark remarked of Baudrillard that "Everything he wrote was marked by a radical sadness and yet invariably expressed in the happiest of forms."<ref>{{cite web |url=https://baudrillardstudies.ubishops.ca/radical-sadness-theory-after-baudrillard/ |title=Radical Sadness: Theory After Baudrillard}}{{cite web |url=http://www.networkcultures.org/geert/irony-and-sadness-after-jean-baudrillard-2/ |title=Geert &#124; Irony and Sadness–After Jean Baudrillard}}{{cite web |url=http://www.nettime.org/Lists-Archives/nettime-l-0703/msg00022.html |title=Radical sadness—exchange between ken wark and geert Lovink}}</ref> Baudrillard himself stated "we have to fight against charges of unreality, lack of responsibility, nihilism, and despair".<ref>{{cite web |url=http://ctheory.net/articles.aspx?id=67 |archive-url=https://web.archive.org/web/20160513042009/http://ctheory.net/articles.aspx?id=67 |archive-date=13 May 2016 |title=CTheory.net}}</ref> Chris Turner's English translation of Baudrillard's ''Cool Memories: 1980–1985'' writes, "I accuse myself of[...] being profoundly carnal and melancholy [...] AMEN {{sic}}".<ref name="cool">
{{Citation
| last = Baudrillard
| first = Jean
| author-link =
| title = Cool Memories: 1980–1985, Translated by Chris Turner
| place = Paris
| publisher = [[Verso Books]]
| series =
| volume =
| orig-date = 1987
| year = 1990
| edition =
| chapter =
| chapter-url =
| page =
| pages =
| language = en
| url = https://archive.org/details/Baudrillard/Baudrillard.1987.Cool-Memories-One <!--
| archive-url = https://archive.org/details/Baudrillard/Baudrillard.1987.Cool-Memories-One
| archive-date = 17 July 2021
-->
| doi =
| id =
| isbn = 9783882212488
| mr =
| zbl =
| jfm = }}</ref>{{rp|38}}


[[David Macey]] saw "extraordinary arrogance" in Baudrillard's take on Foucault.<ref name="ff"/>{{rp|22}} Sontag found Baudrillard 'condescending'.{{sfn|Antonio|2007}}
[[David Macey]] saw "extraordinary arrogance" in Baudrillard's take on Foucault.<ref name="FF"/>{{rp|22}} Sontag found Baudrillard 'condescending'.{{sfn|Antonio|2007}}


Russell wrote that "Baudrillard's writing, and his uncompromising - even arrogant - stance, have led to fierce criticism which in contemporary social scholarship can only be compared to the [[Jacques Lacan#Legacy and criticism|criticism received by Jacques Lacan]]."<ref name="russell"/>{{rp|285}}
Russell wrote that "Baudrillard's writing, and his uncompromising even arrogant stance, have led to fierce criticism which in contemporary social scholarship can only be compared to the [[Jacques Lacan#Legacy and criticism|criticism received by Jacques Lacan]]."<ref name="russell"/>{{rp|285}}


== Influence and legacy ==
== Influence and legacy ==
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=== In popular culture ===
=== In popular culture ===
{{see also-text|{{annotated link|Jonas Baes}}|{{annotated link|Apollo 440#Jean Baudrillard}}|{{annotated link|Karaoke Plays#7" vinyl #1 (Numbered white vinyl with free poster)}}|{{annotated link|J Church (band)#Partial discography}}}}
{{see also-text|{{annotated link|Jonas Baes}}|{{annotated link|Apollo 440#Jean Baudrillard}}|{{annotated link|Karaoke Plays#7" vinyl No. 1 (Numbered white vinyl with free poster)}}|{{annotated link|J Church (band)#Partial discography}}}}
[[The Wachowskis]] said that Baudrillard influenced ''[[The Matrix]]'' (1999), and Neo hides money and disks containing information in ''Simulacra and Simulation''. [[Adam Gopnik]] wondered whether Baudrillard, who had not embraced the movie, was "thinking of suing for a screen credit,"<ref>{{cite magazine |last=Gopnik |first=Adam \author-link=Adam Gopnik |url=http://www.newyorker.com/archive/2003/05/19/030519crat_atlarge |title=The Unreal Thing |magazine=[[The New Yorker]] |date=19 May 2003 }}</ref> but Baudrillard himself disclaimed any connection to ''The Matrix'', calling it at best a misreading of his ideas.<ref>{{cite journal |title=The Matrix Decoded: ''Le Nouvel Observateur'' Interview With Jean Baudrillard |journal=International Journal of Baudrillard Studies |url=https://www.ubishops.ca/baudrillardstudies/vol1_2/genosko.htm |issn=1705-6411 |location=Quebec, Canada |publisher=[[Bishop's University]], Dept. of Sociology and Anthropology |volume=1 |issue=2 |date= July 2004 |editor1-first=Gary |editor1-last=Genosko |editor2-first=Adam |editor2-last=Bryx |access-date=10 January 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120325171140/http://www.ubishops.ca/baudrillardstudies/vol1_2/genosko.htm |archive-date=25 March 2012 |df=dmy-all}}</ref><ref>{{cite web |url=http://www.empyree.org/divers/Matrix-Baudrillard_english.html |archive-url=https://web.archive.org/web/20080113012028/http://www.empyree.org/divers/Matrix-Baudrillard_english.html |archive-date=13 January 2008 |title=Le Nouvel Observateur with Baudrillard |access-date=23 August 2009 |work=[[Le Nouvel Observateur]]}}</ref><ref>{{cite news |url=https://www.nytimes.com/2002/05/24/opinion/editorial-observer-a-french-philosopher-talks-back-to-hollywood-and-the-matrix.html?pagewanted=all |work=[[The New York Times]] |first=Brent |last=Staples |title=Editorial Observer; A French Philosopher Talks Back to Hollywood and 'The Matrix' |date=24 May 2002}}</ref>
[[The Wachowskis]] said that Baudrillard influenced ''[[The Matrix]]'' (1999), and Neo hides money and disks containing information in ''Simulacra and Simulation''. [[Adam Gopnik]] wondered whether Baudrillard, who had not embraced the movie, was "thinking of suing for a screen credit,"<ref>{{cite magazine |last=Gopnik |first=Adam \author-link=Adam Gopnik |url=http://www.newyorker.com/archive/2003/05/19/030519crat_atlarge |title=The Unreal Thing |magazine=[[The New Yorker]] |date=19 May 2003 }}</ref> but Baudrillard himself disclaimed any connection to ''The Matrix'', calling it at best a misreading of his ideas.<ref>{{cite journal |title=The Matrix Decoded: ''Le Nouvel Observateur'' Interview With Jean Baudrillard |journal=International Journal of Baudrillard Studies |url=https://www.ubishops.ca/baudrillardstudies/vol1_2/genosko.htm |issn=1705-6411 |location=Quebec, Canada |publisher=[[Bishop's University]], Dept. of Sociology and Anthropology |volume=1 |issue=2 |date= July 2004 |editor1-first=Gary |editor1-last=Genosko |editor2-first=Adam |editor2-last=Bryx |access-date=10 January 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120325171140/http://www.ubishops.ca/baudrillardstudies/vol1_2/genosko.htm |archive-date=25 March 2012 |df=dmy-all}}</ref><ref>{{cite web |url=http://www.empyree.org/divers/Matrix-Baudrillard_english.html |archive-url=https://web.archive.org/web/20080113012028/http://www.empyree.org/divers/Matrix-Baudrillard_english.html |archive-date=13 January 2008 |title=Le Nouvel Observateur with Baudrillard |access-date=23 August 2009 |work=[[Le Nouvel Observateur]]}}</ref><ref>{{cite news |url=https://www.nytimes.com/2002/05/24/opinion/editorial-observer-a-french-philosopher-talks-back-to-hollywood-and-the-matrix.html?pagewanted=all |work=[[The New York Times]] |first=Brent |last=Staples |title=Editorial Observer; A French Philosopher Talks Back to Hollywood and 'The Matrix' |date=24 May 2002}}</ref>


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*[https://web.archive.org/web/20130602215546/https://www.thefreelibrary.com/The+violence+of+images,+violence+against+the+image.-a0182036057 The violence of images, violence against the image.]
*[https://web.archive.org/web/20130602215546/https://www.thefreelibrary.com/The+violence+of+images,+violence+against+the+image.-a0182036057 The violence of images, violence against the image.]
* ''Radical Thought'' ([[CTheory]])
* ''Radical Thought'' ([[CTheory]])
**https://web.archive.org/web/20160513042009/http://ctheory.net/articles.aspx?id=67
** [https://web.archive.org/web/20160513042009/http://ctheory.net/articles.aspx?id=67]
** [https://journals.uvic.ca/index.php/ctheory/article/view/14663/5533]
** [https://journals.uvic.ca/index.php/ctheory/article/view/14663/5533]


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== Notes ==
== Notes ==
{{Notelist|30em}}
{{Notelist|30em}}
{{reflist|group=note|30em}}

{{Reflist|group=note}}

{{Cnote|a|: Baudrillard: "The matter is complicated further by the play of terminology. Neither seduction nor love being precise notions (they have no place in the great conceptual systems, nor in psychoanalysis), they caneasily switch or be confused. So if one takes seduction to be a challenge, a game where the bets are never down, an uninterrupted ritual exchange, an infinite escalation of the ante, a secret complicity, etc., one can always answer: "But so defined, wouldn't seduction be simply love?"...
"We can even invert the relation and make love something more
decisive, more challenging than seduction."<ref name="FatalStrategies"/>}}


== References ==
== References ==
{{reflist}}
{{Reflist}}


=== Sources ===
=== Sources ===
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*{{cite web|url=http://www.robertexto.com/archivo9/baudrillard.htm |title=The world of Jean Baudrillard |publisher=Robertexto.com |access-date=17 August 2013}}
*{{cite web|url=http://www.robertexto.com/archivo9/baudrillard.htm |title=The world of Jean Baudrillard |publisher=Robertexto.com |access-date=17 August 2013}}
*''[https://baudrillardstudies.ubishops.ca/ International Journal of Baudrillard Studies].'' Retrieved 9 March 2022
*''[https://baudrillardstudies.ubishops.ca/ International Journal of Baudrillard Studies].'' Retrieved 9 March 2022
*[https://m.facebook.com/associationcoolmemories/ Cool Memories], association of Baudrillard's friends
* [[wikisource:Bacon's Essays/Of Simulation and Dissimulation|Bacon's Essays/Of Simulation and Dissimulation]] by Anglican philosopher [[Francis Bacon]]


{{Jean Baudrillard}}
{{Jean Baudrillard}}
{{Aesthetics}}
{{Aesthetics}}
{{Continental philosophy}}
{{Continental philosophy}}
{{Social and political philosophy}}{{Critique of political economy}}{{Authority control}}
{{Social and political philosophy}}
{{Critique of political economy}}
{{Authority control}}


{{DEFAULTSORT:Baudrillard, Jean}}
{{DEFAULTSORT:Baudrillard, Jean}}
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[[Category:20th-century French philosophers]]
[[Category:20th-century French philosophers]]
[[Category:21st-century French philosophers]]
[[Category:21st-century French philosophers]]
[[Category:Philosophers of technology]]
[[Category:French philosophers of technology]]
[[Category:French sociologists]]
[[Category:French sociologists]]
[[Category:Philosophers of nihilism]]
[[Category:Philosophers of nihilism]]

Latest revision as of 18:51, 5 November 2024

Jean Baudrillard
Baudrillard in 2004 at the European Graduate School
Born(1929-07-27)27 July 1929
Reims, France
Died6 March 2007(2007-03-06) (aged 77)
Paris, France
Alma materUniversity of Paris
Era20th-/21st-century philosophy
RegionWestern philosophy
School
Institutions
ThesisLe système des objets (1968)
Doctoral advisorHenri Lefebvre
Main interests
Notable ideas

Jean Baudrillard (UK: /ˈbdrɪjɑːr/,[1] US: /ˌbdriˈɑːr/; French: [ʒɑ̃ bodʁijaʁ]; 27 July 1929 – 6 March 2007) was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his most well-known works are Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism.[2][3] Nevertheless, Baudrillard had also opposed post-structuralism,[4][5] and had distanced himself from postmodernism.[6][7]

Biography

[edit]

Baudrillard was born in Reims, northeastern France, on 27 July 1929. His grandparents were farm workers and his father a gendarme. During high school (at the Lycée at Reims), he became aware of 'pataphysics, a parody of the philosophy of science, via philosophy professor Emmanuel Peillet, which is said to be crucial for understanding Baudrillard's later thought.[8]: 317  He became the first of his family to attend university when he moved to Paris to attend the Sorbonne.[9] There he studied German language and literature,[10] which led him to begin teaching the subject at several different lycées, both Parisian and provincial, from 1960 until 1966.[8]: 317 

Teaching career

[edit]

While teaching, Baudrillard began to publish reviews of literature and translated the works of such authors as Peter Weiss, Bertolt Brecht, Karl Marx, Friedrich Engels, and Wilhelm Emil Mühlmann.[8]: 317–328  While teaching German, Baudrillard began to transfer to sociology, eventually completing and publishing in 1968 his doctoral thesis Le Système des Objets (The System of Objects) under the dissertation committee of Henri Lefebvre, Roland Barthes, and Pierre Bourdieu. Subsequently, he began teaching Sociology at the Paris X Nanterre, a university campus just outside Paris which would become heavily involved in the uprising of May 1968.[11]: 2(Introduction)  During this time, Baudrillard worked closely with Philosopher Humphrey De Battenburge, who described Baudrillard as a "visionary".[12] At Nanterre he took up a position as Maître Assistant (Assistant Professor), then Maître de Conférences (Associate Professor), eventually becoming a professor after completing his accreditation, L'Autre par lui-même (The Other by Himself).

In 1970, Baudrillard made the first of his many trips to the United States (Aspen, Colorado), and in 1973, the first of several trips to Kyoto, Japan. He was given his first camera in 1981 in Japan, which led to him becoming a photographer.[8]: 317–328  In 1986, he moved to IRIS (Institut de Recherche et d'Information Socio-Économique) at the Université de Paris-IX Dauphine, where he spent the latter part of his teaching career. During this time he had begun to move away from sociology as a discipline (particularly in its "classical" form), and, after ceasing to teach full-time, he rarely identified himself with any particular discipline, although he remained linked to academia. During the 1980s and 1990s his books had gained a wide audience, and in his last years he became, to an extent, an intellectual celebrity,[13] being published often in the French- and English-speaking popular press. He nonetheless continued supporting the Institut de Recherche sur l'Innovation Sociale at the Centre National de la Recherche Scientifique and was Satrap at the Collège de 'Pataphysique. Baudrillard taught at the European Graduate School in Saas-Fee, Switzerland,[14] and collaborated at the Canadian theory, culture, and technology review CTheory, where he was abundantly cited. He also purportedly participated in the International Journal of Baudrillard Studies (as of 2022 hosted on Bishop's University domain) from its inception in 2004 until his death.[15]

In 1999–2000, his photographs were exhibited at the Maison européenne de la photographie in Paris.[8]: 319  In 2004, Baudrillard attended the major conference on his work, "Baudrillard and the Arts", at the Center for Art and Media Karlsruhe in Karlsruhe, Germany.[8]: 317–328 

Personal life

[edit]
Grave of Jean Baudrillard with flowers and vines planted and growing over it in Montparnasse Cemetery, Paris, France.

Baudrillard enjoyed baroque music; a favorite composer was Claudio Monteverdi. He also favored rock music such as The Velvet Underground & Nico.[16] Baudrillard did his writing using "his old typewriter, never at the computer".[16][7] He has stated that a computer is not "merely a handier and more complex kind of typewriter", and with a typewriter he has a "physical relation to writing".[17]

Baudrillard was married twice. He and his first wife Lucile Baudrillard had two children, Gilles and Anne. Not much is known about their relationship, or why they separated.[16][18][19] In 1970, while working as a professor at the University of Paris-Nanterre, 41-year-old Baudrillard met 25-year-old Marine Dupuis, who had just come back from a sailing trip around the world with her then-boyfriend. In 1994, more than 20 years later, Jean and Marine got married. Marine went on to be a journalist and media artistic director.[20][16] Diagnosed with cancer in 2005, Baudrillard battled the disease for two years from his apartment on Rue Sainte-Beuve, Paris, dying at the age of 77.[18][16] Marine Baudrillard curates Cool Memories, an association of Jean Baudrillard's friends.

Key concepts

[edit]

Baudrillard's published work emerged as part of a generation of French thinkers including Gilles Deleuze, Jean-François Lyotard, Michel Foucault, Jacques Derrida, and Jacques Lacan who all shared an interest in semiotics, and he is often seen as a part of the post-structuralist philosophical school.[21]

James M. Russell in 2015[22]: 283  stated that "In common with many post-structuralists, his arguments consistently draw upon the notion that signification and meaning are both only understandable in terms of how particular words or 'signs' interrelate". Baudrillard thought, as do many post-structuralists, that meaning is brought about through systems of signs working together. Following on from the structuralist linguist Ferdinand de Saussure, Baudrillard argued that meaning (value) is created through difference—through what something is not (so "dog" means "dog" because it is not-"cat", not-"goat", not-"tree", etc.). In fact, he viewed meaning as near enough self-referential: objects, images of objects, words and signs are situated in a web of meaning; one object's meaning is only understandable through its relation to the system of other objects; for instance, one thing's prestige relates to another's mundanity.[23]

From this starting point Baudrillard theorized broadly about human society based upon this kind of self-referentiality. His writing portrays societies always searching for a sense of meaning—or a "total" understanding of the world—that remains consistently elusive. In contrast to Post-structuralism (such as Michel Foucault), for whom the formations of knowledge emerge only as the result of relations of power, Baudrillard developed theories in which the excessive, fruitless search for total knowledge leads almost inevitably to a kind of delusion. In Baudrillard's view, the (human) subject may try to understand the (non-human) object, but because the object can only be understood according to what it signifies (and because the process of signification immediately involves a web of other signs from which it is distinguished) this never produces the desired results. The subject is, rather, seduced (in the original Latin sense: seducere, 'to lead away') by the object. He argued therefore that, in the final analysis, a complete understanding of the minutiae of human life is impossible, and when people are seduced into thinking otherwise they become drawn toward a "simulated" version of reality, or, to use one of his neologisms, a state of "hyperreality". This is not to say that the world becomes unreal, but rather that the faster and more comprehensively societies begin to bring reality together into one supposedly coherent picture, the more insecure and unstable it looks and the more fearful societies become.[24] Reality, in this sense, "dies out."[25]

Russell states that Baudrillard argues that "in our present 'global' society, technological communication has created an excessive proliferation of meaning. Because of this, meaning's self-referentiality has prompted, not a 'global village,' but a world where meaning has been obliterated"[22]: 283  Accordingly, Baudrillard argued that the excess of signs and of meaning in late 20th century "global" society had caused (quite paradoxically) an effacement of reality. In this world neither liberal nor Marxist utopias are any longer believed in. We live, he argued, not in a "global village", to use Marshall McLuhan's phrase, but rather in a world that is ever more easily petrified by even the smallest event. Because the "global" world operates at the level of the exchange of signs and commodities, it becomes ever more blind to symbolic[26] acts such as, for example, terrorism. In Baudrillard's work the symbolic realm (which he develops a perspective on through the anthropological work of Marcel Mauss and Georges Bataille) is seen as quite distinct from that of signs and signification. Signs can be exchanged like commodities; symbols, on the other hand, operate quite differently: they are exchanged, like gifts, sometimes violently as a form of potlatch. Baudrillard, particularly in his later work, saw the "global" society as without this "symbolic" element, and therefore symbolically (if not militarily) defenseless against acts such as the Rushdie Fatwa[27] or, indeed, the September 11 terrorist attacks against the United States and its military and economic establishment.

Value criticism

[edit]
Book cover, Éditions Gallimard

In his early books, such as The System of Objects, For a Critique of the Political Economy of the Sign, and The Consumer Society [fr], Baudrillard's main focus is upon consumerism, and how different objects are consumed in different ways. At this time Baudrillard's political outlook was loosely associated with Marxism (and Situationism), but in these books he differed from Karl Marx in one significant way. For Baudrillard, as for the situationists, it was consumption rather than production that was the main driver of capitalist society.

Baudrillard came to this conclusion by criticising Marx's concept of "use-value". Baudrillard thought that both Marx's and Adam Smith's economic thought accepted the idea of genuine needs relating to genuine uses too easily and too simply. Baudrillard argued, drawing from Georges Bataille, that needs are constructed, rather than innate. He stressed that all purchases, because they always signify something socially, have their fetishistic side. Objects always, drawing from Roland Barthes, "say something" about their users. And this was, for him, why consumption was and remains more important than production: because the "ideological genesis of needs" precedes the production of goods to meet those needs.[28]: 63 

He wrote that there are four ways of an object obtaining value. The four value-making processes are:[28]

  1. The functional value: an object's instrumental purpose (use value). Example: a pen writes; a refrigerator cools.
  2. The exchange value: an object's economic value. Example: One pen may be worth three pencils, while one refrigerator may be worth the salary earned by three months of work.
  3. The symbolic value: an object's value assigned by a subject in relation to another subject (i.e., between a giver and receiver). Example: a pen might symbolize a student's school graduation gift or a commencement speaker's gift; or a diamond may be a symbol of publicly declared marital love.
  4. The sign value: an object's value within a system of objects. Example: a particular pen may, while having no added functional benefit, signify prestige relative to another pen; a diamond ring may have no function at all, but may suggest particular social values, such as taste or class.

Baudrillard's earlier books were attempts to argue that the first two of these values are not simply associated, but are disrupted by the third and, particularly, the fourth. Later, Baudrillard rejected Marxism totally (The Mirror of Production and Symbolic Exchange and Death).[citation needed] But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Indeed, it came to play a more and more important role, particularly in his writings on world events.

Simulacra and Simulation

[edit]

As Baudrillard developed his work throughout the 1980s, he moved from economic theory to mediation and mass communication. Although retaining his interest in Saussurean semiotics and the logic of symbolic exchange (as influenced by anthropologist Marcel Mauss), Baudrillard turned his attention to the work of Marshall McLuhan, developing ideas about how the nature of social relations is determined by the forms of communication that a society employs. In so doing, Baudrillard progressed beyond both Saussure's and Roland Barthes's formal semiology to consider the implications of a historically understood version of structural semiology. According to Kornelije Kvas, "Baudrillard rejects the structuralist principle of the equivalence of different forms of linguistic organization, the binary principle that contains oppositions such as: true-false, real-unreal, center-periphery. He denies any possibility of a (mimetic) duplication of reality; reality mediated through language becomes a game of signs. In his theoretical system all distinctions between the real and the fictional, between a copy and the original, disappear".[29]

Simulation, Baudrillard claims, is the current stage of the simulacrum: all is composed of references with no referents, a hyperreality.[30] Baudrillard argues that this is part of a historical progression. In the Renaissance, the dominant simulacrum was in the form of the counterfeit, where people or objects appear to stand for a real referent that does not exist (for instance, royalty, nobility, holiness, etc.). With the Industrial Revolution, the dominant simulacrum becomes the product, which can be propagated on an endless production line. In current times, the dominant simulacrum is the model, which by its nature already stands for endless reproducibility, and is itself already reproduced.

The end of history and meaning

[edit]

Throughout the 1980s and 1990s, one of Baudrillard's most common themes was historicity, or, more specifically, how present-day societies use the notions of progress and modernity in their political choices. He argued, much like the political theorist Francis Fukuyama, that history had ended or "vanished" with the spread of globalization; but, unlike Fukuyama, Baudrillard averred that this end should not be understood as the culmination of history's progress,

The aim of this world order [...] is, in a sense, the end of history, not on the basis of a democratic fulfillment, as Fukuyama has it, but on the basis of preventive terror, of a counter-terror that puts an end to any possible events.

— Baudrillard, The Intelligence of Evil or the Lucidity Pact . New York: Berg Publishing, 2005, Translated by Chris Turner[31]

but as the collapse of the very idea of historical progress. For Baudrillard, the end of the Cold War did not represent an ideological victory; rather, it signaled the disappearance of utopian visions shared between both the political Right and Left. Giving further evidence of his opposition toward Marxist visions of global communism and liberal visions of global civil society, Baudrillard contended that the ends they hoped for had always been illusions; indeed, as The Illusion of the End argues, he thought the idea of an end itself was nothing more than a misguided dream:

The end of history is, alas, also the end of the dustbins of history. There are no longer any dustbins for disposing of old ideologies, old regimes, old values. Where are we going to throw Marxism, which actually invented the dustbins of history? (Yet there is some justice here since the very people who invented them have fallen in.) Conclusion: if there are no more dustbins of history, this is because History itself has become a dustbin. It has become its own dustbin, just as the planet itself is becoming its own dustbin.[32]: 263 

Within a society subject to and ruled by fast-paced electronic communication and global information networks the collapse of this façade was always going to be, he thought, inevitable. Employing a quasi-scientific vocabulary that attracted the ire of the physicist Alan Sokal, Baudrillard wrote that the speed society moved at had destabilized the linearity of history: "we have the particle accelerator that has smashed the referential orbit of things once and for all."[32]: 2 

Russell stated that this "approach to history demonstrates Baudrillard's affinities with the postmodern philosophy of Jean-François Lyotard",[22] who argued that in the late 20th century there was no longer any room for "metanarratives". (The triumph of a coming communism being one such metanarrative.) But, in addition to simply lamenting this collapse of history, Baudrillard also went beyond Lyotard and attempted to analyse how the idea of positive progress was being employed in spite of the notion's declining validity. Baudrillard argued that although genuine belief in a universal endpoint of history, wherein all conflicts would find their resolution, had been deemed redundant, universality was still a notion used in world politics as an excuse for actions. Universal values which, according to him, no one any longer believed were universal and are still rhetorically employed to justify otherwise unjustifiable choices. The means, he wrote, are there even though the ends are no longer believed in, and are employed to hide the present's harsh realities (or, as he would have put it, unrealities). "In the Enlightenment, universalization was viewed as unlimited growth and forward progress. Today, by contrast, universalization is expressed as a forward escape."[33] This involves the notion of "escape velocity" as outlined in The Illusion of the End, which in turn, results in the postmodern fallacy of escape velocity on which the postmodern mind and critical view cannot, by definition, ever truly break free from the all-encompassing "self-referential" sphere of discourse.

Political commentary

[edit]

On the Bosnian War

[edit]

Baudrillard reacted to the West's indifference to the Bosnian War in writings, mostly in essays in his column for Libération. More specifically, he expressed his view on Europe's unwillingness to respond to "aggression and genocide in Bosnia", in which "New Europe" revealed itself to be a "sham." He criticized the Western media and intellectuals for their passivity, and for taking the role of bystanders, engaging in ineffective, hypocritical and self-serving action, and the public for its inability to distinguish simulacra from real world happenings, in which real death and destruction in Bosnia seemed unreal. He was determined in his columns to openly name the perpetrators, Serbs, and call their actions in Bosnia aggression and genocide.[34]

Baudrillard heavily criticized Susan Sontag for directing a production of Waiting for Godot in war-torn Sarajevo during the siege.[35][9][36][37][a][b]

On the Persian Gulf War

[edit]

Baudrillard's provocative 1991 book, The Gulf War Did Not Take Place,[40] raised his public profile as an academic and political commentator. He argued that the first Gulf War was the inverse of the Clausewitzian formula: not "the continuation of politics by other means", but "the continuation of the absence of politics by other means." Accordingly, Saddam Hussein was not fighting the Coalition, but using the lives of his soldiers as a form of sacrifice to preserve his power.[40]: 72  The Coalition fighting the Iraqi military was merely dropping 10,000 tonnes of bombs daily, as if proving to themselves that there was an enemy to fight.[40]: 61  So, too, were the Western media complicit, presenting the war in real time, by recycling images of war to propagate the notion that the U.S.-led Coalition and the Iraqi government were actually fighting, but, such was not the case. Saddam Hussein did not use his military capacity (the Iraqi Air Force). His power was not weakened, evinced by his easy suppression of the 1991 internal uprisings that followed afterwards. Over all, little had changed. Saddam remained undefeated, the "victors" were not victorious, and thus there was no war—i.e., the Gulf War did not occur.

The book was originally a series of articles in the British newspaper The Guardian and the French newspaper Libération, published in three parts: "The Gulf War Will Not Take Place," published during the American military and rhetorical buildup; "The Gulf War Is Not Taking Place," published during military action; and "The Gulf War Did Not Take Place" published afterwards.

Some critics, like Christopher Norris[41] accused Baudrillard of instant revisionism; a denial of the physical action of the conflict (which was related to his denial of reality in general[41]). Consequently, Baudrillard was accused of lazy amoralism, cynical scepticism, and Berkelian subjective idealism. Sympathetic commentators such as William Merrin, in his book Baudrillard and the Media, have argued that Baudrillard was more concerned with the West's technological and political dominance and the globalization of its commercial interests, and what that means for the present possibility of war. Merrin argued that Baudrillard was not denying that something had happened, but merely questioning whether that something was in fact war or a bilateral "atrocity masquerading as a war". Merrin viewed the accusations of amorality as redundant and based on a misreading. In Baudrillard's own words:[40]: 71–2 

Saddam liquidates the communists, Moscow flirts even more with him; he gases the Kurds, it is not held against him; he eliminates the religious cadres, the whole of Islam makes peace with him. […] Even […] the 100,000 dead will only have been the final decoy that Saddam will have sacrificed, the blood money paid in forfeit according to a calculated equivalence [...] to preserve his power. What is worse is that these dead still serve as an alibi for those who do not want to have been excited for nothing: at least these dead will prove this war was indeed a war and not shameful and pointless.

On the terrorist attacks of 11 September 2001

[edit]

In his essay, "The Spirit of Terrorism", Baudrillard characterises the terrorist attacks of 11 September 2001 on the World Trade Center in New York City as the "absolute event".[42] Baudrillard contrasts the "absolute event" of 11 September 2001 with "global events", such as the death of Diana, Princess of Wales and World Cup. The essay culminates in Baudrillard regarding the U.S.-led Gulf War as a "non-event", or an "event that did not happen". Seeking to understand them as a reaction to the technological and political expansion of capitalist globalization, rather than as a war of religiously based or civilization-based warfare, he described the absolute event and its consequences as follows:

This is not a clash of civilisations or religions, and it reaches far beyond Islam and America, on which efforts are being made to focus the conflict to create the delusion of a visible confrontation and a solution based upon force. There is indeed a fundamental antagonism here, but one that points past the spectre of America (which is perhaps the epicentre, but in no sense the sole embodiment, of globalisation) and the spectre of Islam (which is not the embodiment of terrorism either) to triumphant globalisation battling against itself.[42]

In accordance with his theory of society, Baudrillard portrayed the attacks as a symbolic reaction to the inexorable rise of a world based on commodity exchange.

Baudrillard's stance on the 11 September 2001 attacks was criticised on two counts. Richard Wolin (in The Seduction of Unreason) forcefully accused Baudrillard and Slavoj Žižek of all but celebrating the terrorist attacks, essentially claiming that the United States received what it deserved. Žižek, however, countered that accusation to Wolin's analysis as a form of intellectual barbarism in the journal Critical Inquiry, saying that Wolin failed to see the difference between fantasising about an event and stating that one is deserving of that event. Merrin (in Baudrillard and the Media) argued that Baudrillard's position affords the terrorists a type of moral superiority. In the journal Economy and Society, Merrin further noted that Baudrillard gives the symbolic facets of society unfair privilege above semiotic concerns. Second, authors questioned whether the attacks were unavoidable. Bruno Latour, in Critical Inquiry, argued that Baudrillard believed that their destruction was forced by the society that created them, alluding to the notion that the Towers were "brought down by their own weight." In Latour's view, this was because Baudrillard conceived only of society in terms of a symbolic and semiotic dualism.[vague][43]

Debate with Jacques Derrida

[edit]

19 February 2003, with the 2003 invasion of Iraq impending, René Major [fr] moderated a debate entitled "Pourquoi La Guerre Aujourd'hui?" between Baudrillard and Jacques Derrida, co-hosted by Major's Institute for Advanced Studies in Psychoanalysis and Le Monde Diplomatique. The debate discussed the relation between terrorist attacks and the invasion.[3] "Where Baudrillard situates 9/11 as the primary motivating force" behind the Iraq War, whereas "Derrida argues that the Iraq War was planned long before 9/11, and that 9/11 plays a secondary role".[44]

The Agony of Power

[edit]

During 2005, Baudrillard wrote three short pieces and gave a brief magazine interview, all treating similar ideas; following his death in 2007, the four pieces were collected and published posthumously as The Agony of Power, a polemic against power itself.[45] The first piece, "From Domination to Hegemony", contrasts its two subjects, modes of power; domination stands for historical, traditional power relations, while hegemony stands for modern, more sophisticated power relations as realized by states and businesses. Baudrillard decried the "cynicism" with which contemporary businesses openly state their business models. For example, he cited French television channel TF1 executive Patrick Le Lay who stated that his business' job was "to help Coca-Cola sell its products."[45]: 37  Baudrillard lamented that such honesty pre-empted and thus robbed the Left of its traditional role of critiquing governments and businesses: "In fact, Le Lay takes away the only power we had left. He steals our denunciation."[45]: 38–9  Consequently, Baudrillard stated that "power itself must be abolished—and not solely in the refusal to be dominated [...] but also, just as violently, in the refusal to dominate."[45]: 47 

The latter pieces included further analysis of the 11 September terrorist attacks, using the metaphor of the Native American potlatch to describe both American and Muslim societies, specifically the American state versus the hijackers. In the piece's context, "potlatch" referred not to the gift-giving aspect of the ritual, but rather its wealth-destroying aspect: "The terrorists' potlatch against the West is their own death. Our potlatch is indignity, immodesty, obscenity, degradation and abjection."[45]: 67  This criticism of the West carried notes of Baudrillard's simulacrum, the above cynicism of business, and contrast between Muslim and Western societies:[45]: 67–8 

We [the West] throw this indifference and abjection at others like a challenge: the challenge to defile themselves in return, to deny their values, to strip naked, confess, admit—to respond to a nihilism equal to our own.

Reception

[edit]

Jean-François Lyotard's 1974 Économie Libidinale criticised Baudrillard's work.

Lotringer notes that Gilles Deleuze, "otherwise known for his generosity", "made it known around Paris" that he saw Baudrillard as "the shame of the profession" after Baudrillard published his views on Foucault's works.[46]: 20 [47]

Sontag, responding to Baudrillard's comments on her reactions to the Bosnian war, described him as "ignorant and cynical" and "a political idiot".[48]

James M. Russell in 2015 wrote that "The most severe" of Baudrillard's "critics accuse him of being a purveyor of a form of reality-denying irrationalism".[22]: 285–286  One of Baudrillard's editors, critical theory professor Mark Poster, remarked:[49]

Baudrillard's writing up to the mid-1980s is open to several criticisms. He fails to define key terms, such as the code; his writing style is hyperbolic and declarative, often lacking sustained, systematic analysis when it is appropriate; he totalizes his insights, refusing to qualify or delimit his claims. He writes about particular experiences, television images, as if nothing else in society mattered, extrapolating a bleak view of the world from that limited base. He ignores contradictory evidence such as the many benefits afforded by the new media 

But Poster still argued for his contemporary relevance; he also attempted to refute the most extreme of Baudrillard's critics:[50]

Baudrillard is not disputing the trivial issue that reason remains operative in some actions, that if I want to arrive at the next block, for example, I can assume a Newtonian universe (common sense), plan a course of action (to walk straight for X meters), carry out the action, and finally fulfill my goal by arriving at the point in question. What is in doubt is that this sort of thinking enables a historically informed grasp of the present in general. According to Baudrillard, it does not. The concurrent spread of the hyperreal through the media and the collapse of liberal and Marxist politics as the master narratives, deprives the rational subject of its privileged access to truth. In an important sense individuals are no longer citizens, eager to maximise their civil rights, nor proletarians, anticipating the onset of communism. They are rather consumers, and hence the prey of objects as defined by the code.

Christopher Norris's Uncritical Theory: Postmodernism, Intellectuals and the Gulf War,[41] to Russell, "seeks to reject his media theory and position on "the real" out of hand".[22]: 285 

Frankfurt school critical theorist Douglas Kellner's Jean Baudrillard: From Marxism to Postmodernism and Beyond[51]—seeks rather to analyse Baudrillard's relation to postmodernism (a concept with which Baudrillard has had a continued, if uneasy and rarely explicit, relationship) and to present a Marxist counter. Regarding the former, William Merrin (discussed above) published more than one denunciation of Norris' position. The latter Baudrillard himself characterised as reductive.[vague][52]

Kellner stated that "it is difficult to decide whether Baudrillard is best read as science fiction and pataphysics, or as philosophy, social theory, and cultural metaphysics, and whether his post-1970s work should be read under the sign of truth or fiction." To Kellner, Baudrillard during and after the 1970s "falls prey to a technological determinism and semiological idealism which posits an autonomous technology".[53]

In 1991, writing for Science Fiction Studies, Vivian Sobchack alleged that "The man [Baudrillard] is really dangerous" for lacking "moral gaze", while J. G. Ballard (whose novel Baudrillard had written on) commented that Baudrillard was "trapped inside your [Baudrillard's] dismal jargon".[54]

Sara Ahmed in 1996 remarked that Baudrillard's De la séduction was culpable of "celebrating [...] is precisely women's status as signs and commodities circulated by and for male spectators and consumers".[55] Kellner described De la séduction as an "affront to feminism".[51]

Art critic Adrian Searle in 1998 described Baudrillard's photography as "wistful, elegiac and oddly haunting", like "movie stills of unregarded moments".[35][9][36]

Tone and attitude

[edit]

Mark Fisher pointed out that Baudrillard "is condemned, sometimes lionised, as the melancholic observer of a departed reality", asserting that Baudrillard "was certainly melancholic".[56] Poster stated that "As the politics of the sixties receded so did Baudrillard's radicalism: from a position of firm leftism he gradually moved to one of bleak fatalism",[57] a view Felix Guattari echoed.[47] Richard G. Smith, David B. Clarke and Marcus A. Doel instead consider Baudrillard "an extreme optimist".[58] In an exchange between critical theorist McKenzie Wark and EGS professor Geert Lovink, Wark remarked of Baudrillard that "Everything he wrote was marked by a radical sadness and yet invariably expressed in the happiest of forms."[59] Baudrillard himself stated "we have to fight against charges of unreality, lack of responsibility, nihilism, and despair".[60] Chris Turner's English translation of Baudrillard's Cool Memories: 1980–1985 writes, "I accuse myself of[...] being profoundly carnal and melancholy [...] AMEN [sic]".[61]: 38 

David Macey saw "extraordinary arrogance" in Baudrillard's take on Foucault.[46]: 22  Sontag found Baudrillard 'condescending'.[37]

Russell wrote that "Baudrillard's writing, and his uncompromising – even arrogant – stance, have led to fierce criticism which in contemporary social scholarship can only be compared to the criticism received by Jacques Lacan."[22]: 285 

Influence and legacy

[edit]

Native American Anishinaabe writer Gerald Vizenor made extensive use of Baudrillard's concepts of simulation in his critical work.[62][clarification needed]

[edit]

The Wachowskis said that Baudrillard influenced The Matrix (1999), and Neo hides money and disks containing information in Simulacra and Simulation. Adam Gopnik wondered whether Baudrillard, who had not embraced the movie, was "thinking of suing for a screen credit,"[63] but Baudrillard himself disclaimed any connection to The Matrix, calling it at best a misreading of his ideas.[64][65][66]

Some reviewers have noted that Charlie Kaufman's film Synecdoche, New York seems inspired by Baudrillard's Simulacra and Simulation.[67][68][69]

The album Why Hasn't Everything Already Disappeared? by rock band Deerhunter was influenced by Baudrillard's essay of the same name.[70][71][72]

Bibliography

[edit]

Books (English translations)

[edit]
  • 1968. The System of Objects
  • 1970. The Consumer Society: Myths and Structures [fr]
  • 1972. For a Critique of the Political Economy of the Sign
  • 1973. The Mirror of Production
  • 1976. Symbolic Exchange and Death
  • 1977. Forget Foucault
  • 1979. Seduction
  • 1981. Simulacra and Simulation
  • 1982. In the Shadow of the Silent Majorities
  • 1983. Fatal Strategies
  • 1983. Simulations
  • 1986. America
  • 1987. Cool Memories 1980–1985
  • 1987. The Ecstasy of Communication
  • 1990. The Transparency of Evil
  • 1991. The Gulf War Did Not Take Place
  • 1992. The Illusion of the End
  • 1995. The Perfect Crime
  • 1996. Cool Memories II 1987–1990
  • 1997. Fragments: Cool Memories III 1990–1995
  • 1998. Paroxysm: Interviews with Philippe Petit
  • 1999. Impossible Exchange
  • 2000. Passwords
  • 2000. The Singular Objects of Architecture
  • 2000. The Vital Illusion
  • 2002. The Spirit of Terrorism And Requiem for the Twin Towers
  • 2003. Fragments (Interviews with François L'Yvonnet)
  • 2003. Cool Memories IV 1995–2000
  • 2005. The Intelligence of Evil or the Lucidity Pact
  • 2005. The Conspiracy of Art
  • 2006. Utopia Deferred: Writings for Utopie (1967–1978)
  • 2006. Cool Memories V 2000–2004
  • 2007. Exiles from Dialogue
  • 2008. Radical Alterity
  • 2009. Why Hasn't Everything Already Disappeared?
  • 2010. Carnival and Cannibal, or the Play of Global Antagonisms
  • 2010. The Agony of Power
  • 2011. Telemorphosis
  • 2014. Screened Out
  • 2014. The Divine Left: A Chronicle of the Years 1977–1984

Articles and essays

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  • The Evil Demon of Images. Power Institute of Fine Arts. 1987. pp. 83–98. ISBN 0909952078.
  • "Jean Baudrillard - Professor of Philosophy of Culture and Media Criticism - Articles". www.egs.edu. European Graduate School. Archived from the original on 27 May 2010. Retrieved 20 February 2023.
  • 1996. "No Pity for Sarajevo; The West's Serbianization; When the West Stands In for the Dead." Pp. 79–89 in This Time We Knew: Western Responses to Genocide in Bosnia. NYU Press. JSTOR j.ctt9qfngn.7.
  • 2001. "The Spirit of Terrorism." Telos 121(Fall):134–42.
  • 2005. "Divine Europe." Telos 131(Summer):188–90.
  • 2006. "The Pyres of Autumn." New Left Review 2(37).
  • The violence of images, violence against the image.
  • Radical Thought (CTheory)

Interviews

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  • Jocks, Heinz-Norbert: Die Fotografie und die Dinge. Ein Gespräch mit Jean Baudrillard. In: Kunstforum International., No: 172, Das Ende der Fotografie. Editor: Heinz-Norbert Jocks, 2004, p. 70–83.
  • Smith, Richard G., David B. Clarke, eds. 2015. Jean Baudrillard: From Hyperreality to Disappearance: Uncollected Interviews. Edinburgh, UK: Edinburgh University Press. ISBN 978-0-7486-9429-7.
  • Smith, Richard G., David B. Clarke, eds. 2017. Jean Baudrillard: The Disappearance of Culture: Uncollected Interviews. Edinburgh, UK: Edinburgh University Press. ISBN 978-1-4744-1778-5.

Audio CDs

[edit]

See also

[edit]

Notes

[edit]
  1. ^ Baudrillard (trans. Chris Turner):

    even Susan Sontag [...] came to stage Waiting for Godot in Sarajevo. [...] the worst part [...] [is] the condescending attitude and the misconception regarding where strength and weakness lie. They are the strong ones. It is we who are weak, going over there searching for somethin g to compensate for our weakness and loss of reality.
    [...] In her opinion pieces, Susan Sontag confesses that the Bosnians do not really believe in the distress all around them [...] find the whole situation unreal, senseless, unintelligible. It is [...] an almost hyperreal hell [partly due to] media and humanitarian harassment [...] But Susan Sontag, who is from New York, must know better than they do what reality is because she has chosen them to embody it. [...] And Susan Sontag comes to convince them [...] of the 'reality' of their suffering, by culturalizing it, of course, by theatricalizing it so that it can serve as a point of reference in the theatre of Western values, one of which is solidarity.
    Yet Susan Sontag herself is not the issue. She is merely fashionably emblematic of what has now become a widespread situation, in which harmless, powerless intellectuals trade their woes with the wretched [...] Not so long ago, we saw Bourdieu and the Abbe Pierre offering themselves up in televisual sacrifice, trading off between them the pathos-laden language and the sociological meta-language of misery.[38]

  2. ^ Baudrillard (trans. Patrice Riemens):

    [...]Susan Sontag [...] came to have "Waiting for Godot" played in Sarajevo [...][...] the worse [sic] [...] is about the condescending manner in making out what is strength & [sic] what is weakness. They are strong. It is us who are weak and who go there to make good for our loss of strength and sense of reality. [...]
    Susan Sontag herself confesses in her diaries that the Bosnians do not really believe in the suffering which surrounds them [...] finding the whole situation unreal, senseless, and unexplainable. It is [...] hell of [...] a hyperreal kind, made even more hyperreal by the harassment of the media and the humanitarian agencies [...] But then Susan Sontag, hailing herself from New York, must know better than them what reality is, since she has chosen them to incarnate it [...] Susan Sontag comes to convince them of the "reality" of their suffering, by making something cultural and something theatrical out of it, so that it can be useful as a referent within the theatre of western values, including "solidarity". But Susan Sontag herself is not the issue. She is merely a societal instance of [...] the general situation whereby toothless intellectuals swap their distress with the misery of the poor [...] Thus, not so long ago, one could witness Bourdieu and Abbe Pierre offering themselves as televisual slaughtering lambs trading with each other pathetic language and sociological garble about poverty.[39]

References

[edit]
  1. ^ "Baudrillard, Jean". Lexico UK English Dictionary. Oxford University Press. Archived from the original on 14 April 2021.
  2. ^ Kellner (2019); Aylesworth (2015); Redhead (2013)
  3. ^ a b Brennan, Eugene (2017). "Pourquoi la guerre aujourd'hui? by Jean Baudrillard, Jacques Derrida (review)". French Studies: A Quarterly Review. 71 (3): 449. doi:10.1093/fs/knx092. Project MUSE 666299.
  4. ^ Attias (2011); Poole (2007a); Poole (2007b); Poole (2007c); Wolters (2015)
  5. ^ "'Nobody Needs French Theory' – an extract from Jean Baudrillard: From Hyperreality to Disappearance". Edinburgh University Press. 15 July 2015. Archived from the original on 5 January 2023. Retrieved 16 February 2023.
  6. ^ Antonio (2007): "Asked about postmodernism, Baudrillard said: “I have nothing to do with it. I don’t know who came up with the term... But I have no faith in ‘postmodernism’ as an analytical term. When people say: ‘you are a postmodernist,’ I answer: “Well why not?’ The term simply avoids the issue itself.” He declared that he was a “nihilist, not a postmodernist.” (Baudrillard and Lie 2007:3–4)."; Zurbrugg (2006), pp. 482–500; Aylesworth (2015); Kellner (2019)
  7. ^ a b "The art of disappearing – BAUDRILLARD NOW". 22 January 2021. Archived from the original on 22 January 2021. Retrieved 2 March 2022. Transmodernism is "better terms than "postmodernism". It is not about modernity; it is about every system that has developed its mode of expression to the extent that it surpasses itself and its own logic. This is what I am trying to analyze." "There is no longer any ontologically secret substance. I perceive this to be nihilism rather than postmodernism. To me, nihilism is a good thing – I am a nihilist, not a postmodernist." "Paul Virilio uses the term 'transpolitical'."
  8. ^ a b c d e f Francois L'Yvonnet, ed., Cahiers de l'Herne special volume on Baudrillard, Editions de l'Herne, 2004
  9. ^ a b c Poole 2007b.
  10. ^ In 1948, he completed his diplôme d'études supérieures [fr] (roughly equivalent to an MA thesis) on Friedrich Nietzsche and Martin Luther (see Journées Jean Baudrillard Musée du quai Branly Paris 17-18/09/2010).
  11. ^ The Intelligence of Evil, Berg (2005), Introduction and English translation by Chris Turner 2005 ISBN 9781845203276
  12. ^ Simmons, Arthur (1982). French Philosophers in the 20th Century. London: MacMillan. p. 9.
  13. ^ cf. Barry Sandywell's article "Forget Baudrillard", in Theory, Culture and Society (1995, issue 12)
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  17. ^ Violence of the Virtual and Integral Reality by Jean Baudrillard, translated by Marilyn Lambert-Drache. Taken from: Light Onwords / Light Onwards, Living Literacies Text of the 14–16 November 2002 Conference – Part Three: E-Literacy
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  22. ^ a b c d e f James M. Russell. "Meaning and Interpretation: The Continental Tradition". A Brief Guide to Philosophical Classics: From Plato to Winnie the Pooh.
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  24. ^ see here Baudrillard's final major publication in English, The Intelligence of Evil, where he discussed the political fallout of what he calls "Integral Reality"
  25. ^ Baudrillard, Jean (1985). The Perfect Crime. London: Verso Books.
  26. ^ Breindel, Jesse Glenn (2019). "Fatal and Banal Reality: Comparative Thoughts on Simulation and Concreteness". The Undecidable Unconscious: A Journal of Deconstruction and Psychoanalysis. 6 (1): 29–45. doi:10.1353/ujd.2019.0001. S2CID 216774594. Project MUSE 751101. I am not interested in the rules of the game of the symbolic. By 'symbolic' I do not mean the Lacanian symbolic but the universe of mental simulation. . . . For me the symbolic order is the register of desire, where ideology is fatal. The Lacanian sign is a chain of representations, but I am interested in another kind of sign, which is elliptical, as in poetry, where the sign is fatal
  27. ^ see here The Transparency of Evil, Verso (1993)
  28. ^ a b Baudrillard, Jean (1983). For a Critique of the Political Economy of the Sign. London: Verso Books. ISBN 9781788734844.
  29. ^ Kvas, Kornelije (2020). The Boundaries of Realism in World Literature. Lanham, Boulder, New York, London: Lexington Books. p. 13. ISBN 978-1-7936-0910-6.
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  31. ^ https://web.archive.org/web/20220305234431/https://baudrillardstudies.ubishops.ca/virtuality-and-events-the-hell-of-power/ Retrieved 14 March 2022. "Virtuality and Events: The Hell of Power" ISSN 1705-6411. Jean Baudrillard. Translated by Chris Turner. From The Intelligence of Evil or the Lucidity Pact.
  32. ^ a b Baudrillard, Jean (1994). The Illusion of the End. Palo Alto, California: Stanford University Press. ISBN 978-0804725019.
  33. ^ Baudrillard, Jean. "The Violence of the Global," translated by F. Debrix. European Graduate School. Archived from the original on 27 May 2010.
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  35. ^ a b Poole 2007a.
  36. ^ a b Poole 2007c.
  37. ^ a b Antonio 2007.
  38. ^ Baudrillard (2002). "No Pity for Sarajevo". Screened Out. Translated by Turner, Chris (translated ed.). Verso. ISBN 1-85984-385-9.
  39. ^ Baudrillard, Jean (8 January 1994). "No Reprieve For Sarajevo". University of Victoria. Translated to English by Patrice Riemens. Archived from the original on 13 March 2021.
  40. ^ a b c d Baudrillard, Jean. 2004 [1991]. The Gulf War Did Not Take Place.
  41. ^ a b c Christopher Norris (1992). Uncritical Theory: Postmodernism, Intellectuals, and the Gulf War. Lawrence & Wishart. ISBN 0-87023-817-5.
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  43. ^ Latour, Bruno (2004). "Why Has Critique Run out of Steam? From Matters of Fact to Matters of Concern" (PDF). Critical Inquiry. 30 (2): 228. doi:10.1086/421123. JSTOR 10.1086/421123. S2CID 159523434. Retrieved 12 October 2017.
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  46. ^ a b Forget Foucault SEMIOTEXT(E) FOREIGN AGENTS SERIES ISBN 978-1-58435-041-5, published in 1977 as Oublier Foucault. Translated by Nicole Dufresne
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  48. ^ Antonio (2007); Poole (2007a); Poole (2007b); Poole (2007c)
  49. ^ Poster 2002, p. 8.
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  56. ^ Fisher, Mark (9 March 2007). "My Death Is Everywhere, My Death Dreams". Archived from the original on 6 January 2022. Baudrillard was never quite laborious or detached enough to qualify as a Continentalist, nor even as a philosopher (he was based, improbably, in a Sociology department). Always an outsider, projected out of the peasantry into the elite academic class, he ensured his marginalization with the marvellously provocative Forget Foucault, which wittily targeted Deleuze and Guattari's micropolitics as much as it insouciantly announced the redundancy of Fo[u]cault's vast edifice.
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