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{{Infobox company
{{Infobox company
| name = iD Mobile
| name = iD Mobile
| logo = ID Updated Logo.png
| type = [[Subsidiary]]
| type = [[Subsidiary]]
| founded = {{start date and age|2015|5|12|df=yes}}
| founded = {{start date and age|2015|5|12|df=yes}}
| location_city = London
| location_city = London
| area_served = United Kingdom
| areas_served = {{Unbulleted list|Ireland (until 2018)|United Kingdom}}
| products = Mobile telecommunications services
| products = Mobile telecommunications services
| parent = [[Dixons Carphone|Dixons Carphone plc]]
| parent = [[Currys plc]]
| homepage = {{Official URL}}
| homepage = {{Official URL}}
}}
}}
'''iD Mobile''' is a [[mobile virtual network operator]] (MVNO) operating in the United Kingdom as iD Mobile Limited, using the [[Three UK|Three]] network. The company is a wholly owned subsidiary of [[Dixons Carphone]], and its services were launched on 12 May 2015.<ref>{{Cite web|url=http://www.moneysavingexpert.com/news/phones/2015/05/carphone-warehouse-launches-mobile-network-but-is-id-any-good|title=Carphone Warehouse launches mobile network. But is iD any good?|date=May 2015|website=MoneySavingExpert.com|accessdate=2015-09-05}}</ref> Until April 2018, service was also provided in the Republic of Ireland, again using the Three network.
'''iD Mobile''' is a British [[mobile virtual network operator]] (MVNO) operating as iD Mobile Limited, using the [[Three UK|Three]] network. The company is a wholly owned subsidiary of [[Currys plc]], and its services were launched on 12 May 2015.<ref>{{cite web|url=http://www.moneysavingexpert.com/news/phones/2015/05/carphone-warehouse-launches-mobile-network-but-is-id-any-good|work=[[MoneySavingExpert.com]]|title=Carphone Warehouse launches mobile network. But is iD any good?|first=Helen|last=Knapman|date=15 May 2015|access-date=29 July 2022}}</ref> Until April 2018, service was also provided in Ireland, again using the Three network.


== Products and services ==
== Products and services ==
All services use the [[3G]] or [[4G]] signal from the Three network. iD offers pay-monthly contracts for 24 months with a handset, or 30-day rolling SIM-only contracts. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a [[Carphone Warehouse]] store.<ref>{{Cite web|title = The exciting new 4G network from Carphone Warehouse that puts you in control|url = http://www.idmobile.co.uk/|website = iD|accessdate = 2015-09-05|last = idmobile.co.uk}}</ref>
iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the [[3G]], [[4G]] or [[5G]] signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a [[Currys]] or [[Carphone Warehouse]] store.


Features include bill capping, tethering and rollover of unused data allowance (to the next month only).<ref>{{Cite web|url=https://www.techradar.com/uk/deals/id-mobile-deals-simo-phone-contracts|title=iD Mobile deals: what is iD and how good are its SIMO and phone contracts?|last=Huges|first=Alex|date=4 October 2019|website=TechRadar|language=en|access-date=2019-10-19}}</ref>
Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).<ref>{{cite web|url=https://www.techradar.com/uk/deals/id-mobile-deals-simo-phone-contracts|work=[[TechRadar]]|title=iD Mobile: what is it and how good are its SIMO and phone deals?|first=Alex|last=Hughes|date=7 July 2021|access-date=29 July 2022}}</ref>


== Ireland ==
== Ireland ==
On 28 June 2017, Dixons Carphone announced their intention to remove iD Mobile from the market in Ireland.<ref>{{Cite news|url=https://goosed.ie/id-mobile-set-to-leave-irish-market/|title=Carphone Warehouse network iD Mobile set to leave Irish Market|last=Martin|date=2017-06-28|work=Goosed.ie|access-date=2017-07-09|language=en-GB}}</ref> On 6 March 2018, Dixons Carphone announced the appointment of a liquidator to wind up the Irish arm of the company, after failed attempts to find a buyer.<ref>{{Cite news|url=https://goosed.ie/id-mobile-files-for-liquidation/|title=iD Mobile Files for Liquidation {{!}} goosed.ie|date=2018-03-06|work=goosed.ie|access-date=2018-03-06|language=en-GB}}</ref>
In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in [[Republic of Ireland|Ireland]].<ref>{{Cite news|url=https://goosed.ie/id-mobile-set-to-leave-irish-market/|website=goosed.ie|title=iD Mobile Set to Leave Irish Market – Who'll Replace Them?|date=28 June 2017|access-date=29 July 2022}}</ref> Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.<ref>{{cite web|url=https://goosed.ie/id-mobile-liquidation/|url-status=dead |archive-url=https://web.archive.org/web/20180826122617/https://goosed.ie/id-mobile-liquidation/|archive-date=26 August 2018|website=goosed.ie|title=iD Mobile Liquidation: What It Means for Irish Customers|date=6 March 2018}}</ref>


==Advertising campaigns==
==Advertising campaigns==
iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.
iD mobile started their network with the advertising campaign of being "Personal, Flexible, Control and Fuss free" as a tagline.


Previous advertising has included the [[Fletcher Street Urban Riding Club]] from North Philadelphia, British comedian [[Asim Chaudhry]], and a year-long partnership with the [[Kiss (UK radio station)|Kiss]] Breakfast Radio show.<ref name=lipscombe>{{cite news|url=https://www.mobilenewscwp.co.uk/News/article/id-mobile-hits-one-million-postpaid-customer-milestone|work=Mobile News|title=Exclusive: iD Mobile hits one million postpaid customer milestone|first=Paul|last=Lipscombe|date=16 May 2019|access-date=29 July 2022}}</ref>
In 2016, iD Mobile used taglines "The network as individual as you are" and "#DoYourOwnThing". Advertising featured the [[Fletcher Street Urban Riding Club]] from North Philadelphia.


In 2022, they sponsored ''[[Friends]]'' on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored [[ITV (TV network)|ITV]]'s broadcasts of ''[[Family Guy]]'', with a series of sketches involving families texting and video calling each other to make jokes.
⚫
== Financials ==
The company's immediate parent is [[Carphone Warehouse]] Europe Limited, which in turn is part of [[Dixons Carphone]] plc.<ref name=":0">{{Cite web|url=https://beta.companieshouse.gov.uk/company/09304672/filing-history/MzIzMTkzNjY4NmFkaXF6a2N4/document?format=pdf&download=0|title=iD Mobile Limited: Annual Report and Financial Statements|date=April 2018|website=Companies House|access-date=19 October 2019}}</ref>


⚫
== Financials and statistics ==
Profit in 2017–18 was £33.1m, on turnover of £120.5m. This followed a loss of £21.9m in the previous year, arising largely from changes in assumptions regarding customer behaviour (such as the extent to which customers continue their contracts beyond the minimum term, and the amounts they incur in "out-of-bundle" charges).<ref name=":0" />
iD Mobile is part of [[Currys plc]].<ref>{{cite web|url=https://find-and-update.company-information.service.gov.uk/company/09304672/filing-history/MzI4NDk2NTM4MWFkaXF6a2N4/document?format=pdf&download=0|work=[[Companies House]]|title=iD Mobile Limited: Annual Report and Financial Statements|date=May 2020|access-date=29 July 2022|format=pdf}}</ref> In 2023, iD Mobile announced they had reached 1.5 million subscriptions.<ref name=mobilenews>{{cite news|url=https://www.mobilenewscwp.co.uk/News/article/three-mvno-id-mobile-hits-1-5-million-users-milestone|work=Mobile News|title=Currys MVNO iD Mobile hits the 1.5 million users milestone|author=Staff Reporter|date=23 November 2023|access-date=11 December 2023}}</ref>

For the year ending 30 April 2022, iD reported turnover of £100{{nbsp}}million and profit before tax of £23.9{{nbsp}}million.{{Citation needed|date=November 2022}}


==References==
==References==
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* {{Official website}}
* {{Official website}}


{{Currys plc}}
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{{UK mobile phone companies}}{{Irish mobile phone companies}}
{{UK mobile phone companies}}
⚫
{{Irish mobile phone companies}}

⚫
[[Category:2015 establishments in England]]
⚫
[[Category:Companies based in the London Borough of Ealing]]
⚫
[[Category:Currys plc]]
[[Category:Mobile phone companies of the United Kingdom]]
[[Category:Mobile phone companies of the United Kingdom]]
⚫
[[Category:Dixons Carphone]]
[[Category:Mobile virtual network operators]]
[[Category:Mobile virtual network operators]]
⚫
[[Category:Companies based in the London Borough of Ealing]]
[[Category:Telecommunications companies established in 2015]]
[[Category:Telecommunications companies established in 2015]]
⚫
[[Category:2015 establishments in England]]

Latest revision as of 15:11, 7 November 2024

iD Mobile
Company typeSubsidiary
Founded12 May 2015; 9 years ago (2015-05-12)
Headquarters
London
Areas served
  • Ireland (until 2018)
  • United Kingdom
ProductsMobile telecommunications services
ParentCurrys plc
Websitewww.idmobile.co.uk Edit this at Wikidata

iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly owned subsidiary of Currys plc, and its services were launched on 12 May 2015.[1] Until April 2018, service was also provided in Ireland, again using the Three network.

Products and services

[edit]

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4G or 5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a Currys or Carphone Warehouse store.

Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).[2]

Ireland

[edit]

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.[3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.[4]

Advertising campaigns

[edit]

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

Previous advertising has included the Fletcher Street Urban Riding Club from North Philadelphia, British comedian Asim Chaudhry, and a year-long partnership with the Kiss Breakfast Radio show.[5]

In 2022, they sponsored Friends on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored ITV's broadcasts of Family Guy, with a series of sketches involving families texting and video calling each other to make jokes.

Financials and statistics

[edit]

iD Mobile is part of Currys plc.[6] In 2023, iD Mobile announced they had reached 1.5 million subscriptions.[7]

For the year ending 30 April 2022, iD reported turnover of £100 million and profit before tax of £23.9 million.[citation needed]

References

[edit]
  1. ^ Knapman, Helen (15 May 2015). "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com. Retrieved 29 July 2022.
  2. ^ Hughes, Alex (7 July 2021). "iD Mobile: what is it and how good are its SIMO and phone deals?". TechRadar. Retrieved 29 July 2022.
  3. ^ "iD Mobile Set to Leave Irish Market – Who'll Replace Them?". goosed.ie. 28 June 2017. Retrieved 29 July 2022.
  4. ^ "iD Mobile Liquidation: What It Means for Irish Customers". goosed.ie. 6 March 2018. Archived from the original on 26 August 2018.
  5. ^ Lipscombe, Paul (16 May 2019). "Exclusive: iD Mobile hits one million postpaid customer milestone". Mobile News. Retrieved 29 July 2022.
  6. ^ "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House. May 2020. Retrieved 29 July 2022.
  7. ^ Staff Reporter (23 November 2023). "Currys MVNO iD Mobile hits the 1.5 million users milestone". Mobile News. Retrieved 11 December 2023.
[edit]
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