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{{short description|Brand of rum}}
{{short description|Brand of rum}}
{{about|a brand of rum|the Welsh privateer|Henry Morgan}}
{{about|a brand of rum|the Welsh privateer|Henry Morgan|other uses|Captain Morgan (disambiguation)}}
{{Use dmy dates|date=March 2013}}
{{Use dmy dates|date=July 2022}}
{{More citations needed|date=January 2010}}
{{Infobox drink
{{Infobox drink
| name = Captain Morgan
| name = Captain Morgan
| image = File:Captain_Morgan_Rum_-_Bottle.png
| bgcolour =
| image = Captainlogo 2005.PNG
⚫
| image_size = 150px
| abv = 35%
| abv = 35%
| proof = 70 (Original)
| proof = 70 (Original)
| manufacturer = [[Diageo]]
| manufacturer = [[Diageo]]
| origin = [[United States Virgin Islands]]
| distributor =
| origin = [[Jamaica]]
| introduced = 1944
| introduced = 1944
| discontinued =
| colour = Golden
| colour = Golden
| variants = {{plainlist|
| flavour =
* Private Stock
| variants = Private Stock<br />Silver Spiced<br />Tattoo<br />100 Proof<br />Long Island Iced Tea<br />Lime Bite<br />Black<br />1671<br />Gingerbread (Christmas 2020)
* Silver Spiced
* Tattoo
* 100 Proof
* Long Island Iced Tea
* Lime Bite
* Black
* 1671
* Gingerbread (Christmas 2020) }}
* Tiki
| related = [[List of rum producers]]
| related = [[List of rum producers]]
| website = [https://www.captainmorgan.com/ captainmorgan.com]
| website = [https://www.captainmorgan.com/ captainmorgan.com]
⚫
| image_size = 75px
}}
}}

'''Captain Morgan''' is a brand of flavored [[rum|rums]] (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate [[Diageo]]. It is named after the 17th-century [[Welsh people|Welsh]] [[privateer]] of the [[Caribbean]], [[Sir]] [[Henry Morgan]].<ref name="Reader">{{Cite web |url=https://www.rd.com/food/fun/captain-morgan-real-person/ |title=Captain Morgan Was Actually a Real Person—and He Didn't Make Rum |date=4 December 2017 |website=Reader's Digest |access-date=9 April 2019}}</ref> Since 2017, the label has used the slogan "Live like the Captain".
'''Captain Morgan''' is a brand of flavored [[rum]]s (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate [[Diageo]]. It is named after the 17th-century [[Welsh people|Welsh]] [[privateer]] of the [[Caribbean]], [[Sir Henry Morgan]].<ref name="Reader">{{Cite web |url=https://www.rd.com/food/fun/captain-morgan-real-person/ |title=Captain Morgan Was Actually a Real Person—and He Didn't Make Rum |date=4 December 2017 |website=Reader's Digest |access-date=9 April 2019 |archive-date=30 May 2019 |archive-url=https://web.archive.org/web/20190530130843/https://www.rd.com/food/fun/captain-morgan-real-person/ |url-status=dead }}</ref>


==History==
==History==
⚫
In 1944 the [[Seagram Company]] started manufacturing the Captain Morgan brand of [[rum]].<ref>{{cite book|last=Curtis|first=Wayne|title=And a Bottle of Rum: A History of the New World in Ten Cocktails|url=https://books.google.com/books?id=TrExKFNmKFcC&pg=PP1|year=2007|publisher=Three Rivers Press|location=New York|isbn=978-0-307-51285-7}}</ref> In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.<ref>{{Cite web |url=http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |title=Diageo Company History |url-status=dead |archive-url=https://web.archive.org/web/20070404041342/http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |archive-date=4 April 2007 |access-date=2007-04-13}}</ref> In 2001 the Captain Morgan brand was sold to [[Diageo]], a multinational drinks company based in London.<ref>{{Cite web|url=http://www.diageo.com/en-row/AboutDiageo/OurHistory/|access-date=13 April 2007|title=Diageo Company History|archive-url=https://web.archive.org/web/20070404041342/http://www.diageo.com/en-row/AboutDiageo/OurHistory/|archive-date=4 April 2007|ref={{sfnRef|Diageo Company History}}|url-status=dead}}</ref> On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat' [[Aftertaste|finish]] became another addition to the Captain Morgan line. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. {{As of|2007|alt=In 2007}}, 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.<ref>[http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ "Captain Morgan"] {{webarchive |url=https://web.archive.org/web/20071126083143/http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ |date=26 November 2007}} Diageo. 9 August 2008</ref>
In 1944, the [[Seagram]] Company, based in Canada, started producing rum under the name Captain Morgan Rum Company.


⚫
In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate {{US$|10000|2009}} to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by [[Brent Celek]] of the [[Philadelphia Eagles]].<ref>{{Cite news |url=http://content.usatoday.com/communities/thehuddle/post/2009/11/nfl-to-captain-morgan-players-ambush-marketing-wont-be-tolerated/1 |title=NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated |date=12 November 2009 |work=USA Today |access-date=2010-04-29}}</ref>
Seagram CEO [[Samuel Bronfman]] purchased a [[distillery]] named Long Pond from the [[Jamaica]]n government. Among the buyers of raw rum from the Long Pond distillery was a [[Kingston, Jamaica|Kingston]] pharmacy named Levy Brothers. The Levy family had been purchasing raw rum, adding medicinal herbs and spices, ageing, and bottling it. Bronfman liked the rum product and bought the rights to it.


⚫
In 2010, two US territories, Puerto Rico and the [[United States Virgin Islands]] argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.<ref>{{Cite news |last=Lever |first=Rob |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22324&start=0&category_id=19 |title=Daggers in Washington in Captain Morgan rum battle |date=29 March 2010 |work=[[Caribbean Net News]] |access-date=2010-08-30}}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.<ref>{{Cite news |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22580&start=0&category_id=19 |title=USVI governor asks US senator to reconsider legislation harming territory's economic future |date=13 April 2010 |work=[[Caribbean Net News]] |access-date=2010-08-30}}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes}}</ref>
In the 1950s the governments of both the United States and its [[Puerto Rico]] commonwealth territory instituted a number of job creation programs in Puerto Rico. Taxes on rum entering the contiguous 48 states from Puerto Rico were made lower than those on rum coming from foreign countries. At this time both Seagram and the [[Bacardi]] family built large new plants near [[San Juan, Puerto Rico|San Juan]]. In 1985, Seagram sold its rum distillery and manufacturing facilities in [[Camuy, Puerto Rico|Camuy]] and [[Arecibo, Puerto Rico|Arecibo]]&nbsp;— and doing business as ''Puerto Rican Destillers''&nbsp;— to [[Destilería Serrallés]], a Puerto Rican concern that had been producing the [[Don Q]] brand in Puerto Rico since 1865. As part of the contract Seagram also licensed to Serralles the rights to produce and distribute the "Captain Morgan" brand in Puerto Rico and the rest of the [[Caribbean]] until 2012.


⚫
In 2014, Diageo Canada filed a [[trade dress]] infringement lawsuit against [[Heaven Hill|Heaven Hill Distilleries Inc]], claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.<ref>{{Cite web |url=https://www.thedrinksbusiness.com/2014/04/diageo-sues-copycat-captain-morgan-rum/ |title=Diageo sues 'copycat' Admiral Nelson's rum |last=Eads |first=Lauren |website=The Drinks Business |date=April 2014 |access-date=19 June 2019}}</ref> Diageo Canada won the lawsuit in 2017.<ref>{{Cite news |last=Robertson |first=Susan |url=https://www.theglobeandmail.com/report-on-business/industry-news/marketing/captain-morgan-defends-trademark-as-admiral-nelsons-is-ordered-to-weigh-anchor/article35375101/ |title=Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor |access-date=19 June 2019 |website=The Globe and Mail}}</ref>
In 2001, Seagram sold the "Captain Morgan" brand to [[Diageo]]. Diageo made an announcement on 24 June 2008, that it would build and operate a new rum distillery on [[St. Croix, Virgin Islands]] beginning in 2010 and source from it beginning at the end of their supply contract in 2012.
[[File:Captain Morgan, 2007.jpg|right|thumb|An actor portraying Captain Morgan at the 2007 [[Scream Awards]]. The event was sponsored by Diageo.]]
[[File:Captain Morgan Bottle.jpg|right|thumb|An Original Spiced Gold bottle. Note the 'Premium Spirit Drink' label]]


⚫
In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, the Czech Republic and Germany.<ref name=":0">{{Cite web|date=March 2020|title=Captain Morgan creates tiki-themed spirit drink|url=https://www.thespiritsbusiness.com/2020/03/captain-morgan-creates-tiki-themed-spirit-drink/|url-status=live|archive-url=https://web.archive.org/web/20200324151347/https://www.thespiritsbusiness.com/2020/03/captain-morgan-creates-tiki-themed-spirit-drink/ |archive-date=24 March 2020 }}</ref>
⚫
In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.<ref>{{Cite web |url=http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |title=Diageo Company History |url-status=dead |archive-url=https://web.archive.org/web/20070404041342/http://www.diageo.com/en-row/AboutDiageo/OurHistory/ |archive-date=4 April 2007 |access-date=2007-04-13 |df=dmy}}</ref> Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. {{As of|2007|alt=In 2007}}, 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.<ref>[http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ "Captain Morgan"] {{webarchive |url=https://web.archive.org/web/20071126083143/http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ |date=26 November 2007 }} Diageo. 9 August 2008</ref>

⚫
In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate $10,000 to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by [[Brent Celek]] of the [[Philadelphia Eagles]].<ref>{{Cite news |url=http://content.usatoday.com/communities/thehuddle/post/2009/11/nfl-to-captain-morgan-players-ambush-marketing-wont-be-tolerated/1 |title=NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated |date=12 November 2009 |work=USA Today |access-date=2010-04-29}}</ref>

⚫
In 2010 two American territories, Puerto Rico and the [[United States Virgin Islands]] bickered over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.<ref>{{Cite news |last=Lever |first=Rob |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22324&start=0&category_id=19 |title=Daggers in Washington in Captain Morgan rum battle |date=29 March 2010 |work=[[Caribbean Net News]] |access-date=2010-08-30}}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.<ref>{{Cite news |url=http://www.caribbeannetnews.com/usvi/usvi.php?news_id=22580&start=0&category_id=19 |title=USVI governor asks US senator to reconsider legislation harming territory's economic future |date=13 April 2010 |work=[[Caribbean Net News]] |access-date=2010-08-30}}{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

In 2011, to bring it into line with the international version, Morgan's Spiced in the UK was rebranded as Captain Morgan's Spiced. This was accompanied by a large media campaign and parties hosted around the UK in clubs and bars to advertise the new rum. The "Captain Morgan" mascot was introduced along with "Morganettes".

⚫
In 2014, Diageo Canada filed a [[trade dress]] infringement lawsuit against [[Heaven Hill|Heaven Hill Distilleries Inc]], claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.<ref>{{Cite web |url=https://www.thedrinksbusiness.com/2014/04/diageo-sues-copycat-captain-morgan-rum/ |title=Diageo sues 'copycat' Admiral Nelson's rum |last=Eads |first=Lauren |website=The Drinks Business |access-date=19 June 2019}}</ref> Diageo Canada won the lawsuit in 2017.<ref>{{Cite news |last=Robertson |first=Susan |url=https://www.theglobeandmail.com/report-on-business/industry-news/marketing/captain-morgan-defends-trademark-as-admiral-nelsons-is-ordered-to-weigh-anchor/article35375101/ |title=Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor |access-date=19 June 2019 |website=The Globe and Mail}}</ref>

The likeness of the Captain Morgan character was created by award-winning artist [[Don Maitz]].

⚫
In 2020, the brand launch a new product called Captain Morgan Tiki. This new pineapple mango flavors rum is available in the United Kingdom, the Czech Republic and Germany.<ref name=":0">{{Cite web|last=|first=|date=March 2020|title=Captain Morgan creates tiki-themed spirit drink|url=https://www.thespiritsbusiness.com/2020/03/captain-morgan-creates-tiki-themed-spirit-drink/|url-status=live|archive-url=|archive-date=|access-date=|website=}}</ref>

==Distillation process==
Captain Morgan's Rum is [[distillation|distilled]] from [[sugar cane]]. The combination of the type of [[yeast]]s employed for [[Fermentation (food)|fermentation]], distillation method, ageing conditions, and blending determines the characteristic flavour of rum. Made with [[molasses]], water, [[Mashing|mash]] and yeast, ''Captain Morgan Original Spiced rum'' is distilled in a continuous still. Once distilled, the clear spirit is aged in oak barrels for up to a year, adding a golden colour and character to the rum before the flavours and spices are added. The brand's taste is achieved through a proprietary recipe, which is blended into the rum mixture at the final stages of production, making use of spices indigenous to the [[Caribbean Islands]].


==Varieties==
==Varieties==
*'''Original Spiced Rum''' – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
*'''Black''' — The original Captain Morgan rum, this is a full-bodied blend of pot and continuous still rums from Jamaica, Guyana & Barbados aged in oak, has a dark colour and distinctive, rich taste. Available only in the United Kingdom, Germany, Scandinavia, South Africa, and some other countries, it is packaged in a traditional Captain Morgan bottle with a black label, highlighting the words "Jamaica Rum". [[Alcoholic proof|100 proof (USA — 80 proof)]]
*'''100 Proof Spiced Rum''' – Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
*'''Black Spiced Rum''' — Crafted from Caribbean Blackstrap rum and select ingredients, including “rich clove spice and premium cassia bark ... finished with double charred blackened oak for a premium, smooth taste”. Advertised as a bold alcohol that carries the taste of cinnamon and clove, followed by “hints of warm spice and vanilla for a smooth finish". Only available in the United States, Canada, and Australia. Packaged in a distinct stout-bodied clear-glass bottle with a white label printed on both sides. [[Alcoholic proof|94.6 proof (Australia — 80 proof)]]
⚫
*'''White Rum''' – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.<ref>{{cite web |last1=April 13 |first1=Russ Martin |title=Captain Morgan honours its East Coast connection |url=http://marketingmag.ca/brands/captain-morgans-east-coast-connection-143223/ |website=Marketingmag.ca}}</ref><ref>{{Cite news |url=http://cocktailenthusiast.com/captain-morgan-white-rum-review-3 |title=Captain Morgan White Rum Review |date=2014-02-09 |work=Cocktail Enthusiast |access-date=2017-01-28 |language=en-US}}</ref> Bottled at 40% alcohol by volume (80 proof).
*[[File:Captain Morgan Black Label.jpg|thumb|Captain Morgan Black Label from the 1970s. A product of Jamaica, Guyana and Barbados, produced by the Seagram company.]]'''Dark Rum''' — A blend of Caribbean and Canadian Rum. [[Alcoholic proof|80 proof]]
*'''Black Spiced Rum''' – A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
*'''Deluxe Dark''' — A blend of dark Caribbean rums, aged in white oak barrels, only available in Canada. [[Alcoholic proof|80 proof]]
*'''Spiced Gold''' - A spiced rum with a taste of vanilla and brown sugar.<ref>{{Cite web |title=Captain Morgan Original Spiced Gold {{!}} Captain Morgan |url=https://www.captainmorgan.com/en-row/spirit-drinks/captain-morgan-original-spiced-gold/ |access-date=2022-12-13 |website=www.captainmorgan.com |language=en}}</ref>
*'''Lime Bite''' — A silver lime-spiked spiced rum. [[Alcoholic proof|70 proof]]
⚫
* '''Tiki''' – A limited edition rum with pineapple and mango flavors to pair with lemonade.<ref name=":0" />
*'''Limited Edition Spiced''' — Similar to Spiced Gold. [[Alcoholic proof|70 proof]]
* '''Spiced Gold 0.0% Alcohol Free Spirit''' - [[Non-alcoholic drink|Non-alcoholic]] alternative to Spiced Gold variety.<ref>{{Cite web |title=Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit {{!}} Captain Morgan |url=https://www.captainmorgan.com/en-row/spirit-drinks/captain-morgan-spiced-gold-0-0-alcohol-free-spirit/ |access-date=20 July 2024 |website=www.captainmorgan.com}}</ref>
*'''Long Island Iced Tea''' — A pre-mixed cocktail of rum, vodka, whiskey, gin and triple-sec liqueur. Only available in the United States and Canada. [[Alcoholic proof|35 proof]]
*'''Original Spiced''' — Aged Caribbean rum, with spices and other natural flavours. [[Alcoholic proof|70 proof]]
*'''Original Spiced Gold''' — A blend of rum and other spirits. Mellow aged and enhanced with fruit flavours, spices, and a heavy touch of vanilla. [[Alcoholic proof|70 proof]]
*'''Private Stock''' — Rich, dark and full-bodied, blends hints of island spices with a smooth texture. Packaged in a distinctive squat bottle with a small label. [[Alcoholic proof|80 proof]]
*'''Silver Spiced''' — Aged in oak barrels for over a year, with a smooth taste and a well-rounded, vanilla character. [[Alcoholic proof|70 proof]]
*'''Tattoo''' — An extra-dark, lower-proof rum with fruit flavours described as berry or citrus, introduced to compete with [[Jägermeister]] for market share. Unavailable in Canada. [[Alcoholic proof|70 proof]]
⚫
*'''White Rum''' — A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.<ref>{{cite web |last1=April 13 |first1=Russ Martin |title=Captain Morgan honours its East Coast connection |url=http://marketingmag.ca/brands/captain-morgans-east-coast-connection-143223/ |website=Marketingmag.ca}}</ref><ref>{{Cite news |url=http://cocktailenthusiast.com/captain-morgan-white-rum-review-3 |title=Captain Morgan White Rum Review |date=2014-02-09 |work=Cocktail Enthusiast |access-date=2017-01-28 |language=en-US}}</ref> [[Alcoholic proof|80 proof]]
*'''White Rum flavoured''' — White Rum in a variety of flavourings including coconut, grapefruit & pineapple. [[Alcoholic proof|70 proof]]
*'''100 Proof''' — The highest alcoholic content of the Captain Morgan line of drinks. Closest relation is Captain Morgan's Original Spiced Rum. [[Alcoholic proof|100 proof]]
*'''1671''' — A smooth, dark sipping rum. [[Alcoholic proof|70 proof]]
*'''Cannon Blast''' — A sweet citrus flavoured rum, often used for a shot. [[Alcoholic proof|70 proof]]
*'''Sherry Oak''' — A limited edition rum with either sherry oak chips soaked in it, or some sherry has been added. [[Alcoholic proof|70 proof]]
*'''Loco-Nut''' — A strong-flavoured blend of Caribbean rum, coconut liqueur, spice and natural flavors.
A sweet, coconut-flavoured rum, often used for a shot. [[Alcoholic proof|70 proof]]
*'''Jack-O-Blast''' - A sweet, pumpkin-flavoured rum, often used for a shot. [[Alcoholic proof|70 proof]]
*'''Sliced Apple''' - Just sweet nectars from the Gods' themselves. [[Alcoholic proof|70 proof]]
⚫
* '''Tiki''' — A limited edition rum with pineapple and mango flavors to pair with lemonade.<ref name=":0" />


==In popular culture==
==In popular culture==
Before and after the [[SummerSlam (2015)|2015 SummerSlam event]], [[John Cena]] used the brand as a nickname for [[Seth Rollins]] (the [[WWE World Heavyweight Championship|WWE World Heavyweight Champion]]) on [[WWE]]'s ''[[WWE Raw|Monday Night Raw]]'' show.<ref>{{Cite web |url=https://www.youtube.com/watch?v=sJR0M7Li9hE&t=2m28s |title=John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015 |quote=I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!}}</ref><ref>{{Cite web |url=https://www.youtube.com/watch?v=QwzmbeUVZZY&t=3m9s |title=Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015 |quote=John: "do I have a match against Captain Morgan&nbsp;... at [[Night of Champions (2015)|Night of Champions]]&nbsp;... for the United States Championship?" Stephanie: "Yes."}}</ref> In 2016, Diageo created special limited edition bottles to commemorate [[Wes Morgan]] captaining [[Leicester City F.C.]] to the [[2015-16 Premier League]] title.<ref>{{Cite web |url=https://uk.sports.yahoo.com/news/leicester-captain-wes-morgan-appears-102133661.html?cmp=ukfb |title=Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum}}</ref>
Before and after the [[SummerSlam (2015)|2015 SummerSlam event]], [[John Cena]] used the brand as a nickname for [[Seth Rollins]] during [[WWE]]'s ''[[WWE Raw|Monday Night Raw]]''.<ref>{{Cite web |url=https://www.youtube.com/watch?v=sJR0M7Li9hE&t=2m28s |archive-url=https://ghostarchive.org/varchive/youtube/20211212/sJR0M7Li9hE| archive-date=2021-12-12 |url-status=live|title=John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015 |via=[[YouTube]] |quote=I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!}}{{cbignore}}</ref><ref>{{Cite web |url=https://www.youtube.com/watch?v=QwzmbeUVZZY&t=3m9s |archive-url=https://ghostarchive.org/varchive/youtube/20211212/QwzmbeUVZZY| archive-date=2021-12-12 |url-status=live|title=Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015 |via=[[YouTube]] |quote=John: "do I have a match against Captain Morgan&nbsp;... at [[Night of Champions (2015)|Night of Champions]]&nbsp;... for the United States Championship?" Stephanie: "Yes."}}{{cbignore}}</ref>
In 2016, Diageo created special limited edition bottles to commemorate [[Wes Morgan]] captaining [[Leicester City F.C.]] to the [[2015–16 Premier League]] title.<ref>{{Cite web |url=https://uk.sports.yahoo.com/news/leicester-captain-wes-morgan-appears-102133661.html?cmp=ukfb |title=Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum}}</ref>


==See also==
==See also==
* {{annotated link|Captain Morgan Trophy}}
*[[List of Puerto Rican rums]]
*[[Captain Morgan Trophy]]
* [[List of Puerto Rican rums]]
*[[RumChata]]
* {{annotated link|RumChata}}


==References==
==References==
Line 88: Line 63:


==External links==
==External links==
*{{Commons-inline}}
* {{Commons-inline}}
*[http://www.captainmorgan.com ''Captain Morgan'' official website]
* [http://www.captainmorgan.com ''Captain Morgan'' official website]
*[https://uk.thebar.com/spirits/rum/captain-morgan-rum Captain Morgan] on thebar UK, owned by Diageo
* [https://uk.thebar.com/spirits/rum/captain-morgan-rum Captain Morgan] {{Webarchive|url=https://web.archive.org/web/20211026031210/https://uk.thebar.com/spirits/rum/captain-morgan-rum |date=26 October 2021 }} on thebar UK, owned by Diageo

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{{Diageo plc}}


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{{Diageo}}
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[[Category:Rums produced in Puerto Rico]]
[[Category:Diageo brands]]
[[Category:Diageo brands]]
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[[Category:Rum brands]]
[[Category:Rum produced in Jamaica]]
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[[Category:Rum produced in Puerto Rico]]
[[Category:Jamaican brands]]
[[Category:Jamaican brands]]
[[Category:Jamaican rum]]
[[Category:Food and drink introduced in 1944]]
[[Category:Rums]]
[[Category:Products introduced in 1944]]
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[[Category:Alcoholic drink brands]]
[[Category:Distilled drinks]]
[[Category:Cultural depictions of Henry Morgan]]
[[Category:Cultural depictions of Henry Morgan]]
[[Category:Sugar industry of the United States Virgin Islands]]

Latest revision as of 02:30, 9 November 2024

This article is about a brand of rum. For the Welsh privateer, see Henry Morgan. For other uses, see Captain Morgan (disambiguation).

Captain Morgan
ManufacturerDiageo
Country of origin United States Virgin Islands
Introduced1944
Alcohol by volume 35%
Proof (US)70 (Original)
ColourGolden
Variants
  • Private Stock
  • Silver Spiced
  • Tattoo
  • 100 Proof
  • Long Island Iced Tea
  • Lime Bite
  • Black
  • 1671
  • Gingerbread (Christmas 2020)
  • Tiki
Related productsList of rum producers
Websitecaptainmorgan.com

Captain Morgan is a brand of flavored rums (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.[1]

History

[edit]

In 1944 the Seagram Company started manufacturing the Captain Morgan brand of rum.[2] In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[3] In 2001 the Captain Morgan brand was sold to Diageo, a multinational drinks company based in London.[4] On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat' finish became another addition to the Captain Morgan line. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. In 2007, 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[5]

In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate US$10,000 (equivalent to $14,202 in 2023) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.[6]

In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[7] The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[8]

In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[9] Diageo Canada won the lawsuit in 2017.[10]

In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, the Czech Republic and Germany.[11]

Varieties

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  • Original Spiced Rum – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
  • 100 Proof Spiced Rum – Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
  • White Rum – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.[12][13] Bottled at 40% alcohol by volume (80 proof).
  • Black Spiced Rum – A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
  • Spiced Gold - A spiced rum with a taste of vanilla and brown sugar.[14]
  • Tiki – A limited edition rum with pineapple and mango flavors to pair with lemonade.[11]
  • Spiced Gold 0.0% Alcohol Free Spirit - Non-alcoholic alternative to Spiced Gold variety.[15]
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Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins during WWE's Monday Night Raw.[16][17]

In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.[18]

See also

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References

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  1. ^ "Captain Morgan Was Actually a Real Person—and He Didn't Make Rum". Reader's Digest. 4 December 2017. Archived from the original on 30 May 2019. Retrieved 9 April 2019.
  2. ^ Curtis, Wayne (2007). And a Bottle of Rum: A History of the New World in Ten Cocktails. New York: Three Rivers Press. ISBN 978-0-307-51285-7.
  3. ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  4. ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  5. ^ "Captain Morgan" Archived 26 November 2007 at the Wayback Machine Diageo. 9 August 2008
  6. ^ "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today. 12 November 2009. Retrieved 29 April 2010.
  7. ^ Lever, Rob (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". Caribbean Net News. Retrieved 30 August 2010.[permanent dead link‍]
  8. ^ "USVI governor asks US senator to reconsider legislation harming territory's economic future". Caribbean Net News. 13 April 2010. Retrieved 30 August 2010.[permanent dead link‍]
  9. ^ Eads, Lauren (April 2014). "Diageo sues 'copycat' Admiral Nelson's rum". The Drinks Business. Retrieved 19 June 2019.
  10. ^ Robertson, Susan. "Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor". The Globe and Mail. Retrieved 19 June 2019.
  11. ^ a b "Captain Morgan creates tiki-themed spirit drink". March 2020. Archived from the original on 24 March 2020.
  12. ^ April 13, Russ Martin. "Captain Morgan honours its East Coast connection". Marketingmag.ca.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ "Captain Morgan White Rum Review". Cocktail Enthusiast. 9 February 2014. Retrieved 28 January 2017.
  14. ^ "Captain Morgan Original Spiced Gold | Captain Morgan". www.captainmorgan.com. Retrieved 13 December 2022.
  15. ^ "Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit | Captain Morgan". www.captainmorgan.com. Retrieved 20 July 2024.
  16. ^ "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015". Archived from the original on 12 December 2021 – via YouTube. I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
  17. ^ "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015". Archived from the original on 12 December 2021 – via YouTube. John: "do I have a match against Captain Morgan ... at Night of Champions ... for the United States Championship?" Stephanie: "Yes."
  18. ^ "Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
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