Bhurit Bhirombhakdi: Difference between revisions
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{{short description|Fourth-generation businessman of Singha Corporation}} |
{{short description|Fourth-generation businessman of Singha Corporation}} |
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{{Like resume|date=November 2022}} |
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{{Infobox |
{{Infobox person |
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| name = Bhurit Bhirombhakdi |
| name = Bhurit Bhirombhakdi |
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| occupation = Businessman |
| occupation = Businessman |
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| title = Chief Executive Officer of Boon Rawd Trading Co.,Ltd. <br> The Chairman of Singha Ventures |
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| title = {{ubl|Group Chief Executive Officer | Boon Rawd Brewery Co., Ltd. | Chief Executive Officer | Boon Rawd Trading Co., Ltd. | Chief Executive Officer | Singha Worldwide PTE. Ltd.| Chairman Singha Venture Capital Fund Ltd.}} |
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| birth_date = {{Birth date and age|1977|1|12}} |
| nickname = Tae |
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| birth_date = {{Birth date and age|1977|1|12}} |
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| birth_place = [[Bangkok]], Thailand |
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| father = Santi Bhirombhakdi |
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| father = [[Santi Bhirombhakdi]] |
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| relatives = [[Woranuch Bhirombhakdi]] (sister-in-law) |
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| spouse = Nisamanee Bhirombhakdi |
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| children = Nisa Bhirombhakdi the best Nakrit Bhirombhakdi |
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'''Bhurit Bhirombhakdi''' is a fourth generation family member of the Thai business conglomerate family, the [[Bhirombhakdi]]. The family created Thailand's first beer brewery called [[Boon Rawd Brewery]] which produces the [[Singha]] Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi. He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi. He is currently Boon Rawd Brewery's group chief executive officer and manages Boon Rawd Group's businesses and subsidiaries.<ref name="brandbuffet_2022-09">[https://www.brandbuffet.in.th/2022/09/boonrawd-approved-the-appointment-of-bhurit-bhirombhakdi-to-be-the-ceo/ แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่] {{in lang|th}}. brandbuffet</ref> |
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==Education== |
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'''Bhurit Bhirombhakdi''' ({{lang-th|ภูริต ภิรมย์ภักดี}}, nicknamed “Tae”) was born on 12th January 1977. He is the fourth-generation businessman of [[Singha]] Corporation. <ref name=generation>[http://www.forbesthailand.com/people-detail.php?did=231 สิงห์รุ่น 4 คอนเนคชันผ่านสายเลือด] {{th icon}}. Forbes Thailand.</ref> |
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Bhurit attended grade school up until the second year high school at [[Satit Prasarnmit]]. He then finished high school at the [[Wilbraham & Monson Academy]] in [[Massachusetts]]. He later finished his bachelor's degree with a Business Management concentration from [[Bentley College]] in [[Boston]].<ref>[https://www.thairath.co.th/lifestyle/life/2513576 ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่] {{in lang|th}}. thairath</ref> |
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== |
== Career == |
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After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department.{{citation needed|date=November 2022}} In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, [[Prachuab Bhirombhakdi]] (Thailand's first Brewmaster) and his uncle, [[Piya Bhirombhakdi]]. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, [[Ogilvy & Mather]], to educate and train himself in marketing and advertising.{{citation needed|date=November 2022}} |
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After graduated the bachelor’s degree of Business Management from USA, Bhurit started his first job as a beer tank supervisor of his family business, then he moved to apprentice about advertisement and marketing at Ogilvy & Mather (Thailand) before came back to work with [[Boon Rawd Brewery|Boonrawd Trading Co., Ltd.]] once again. He also graduated the Master of Brewery from Germany and the Master of Business Administration from Sasin Graduate Institute of Business Administration of Chulalongkorn University.<ref>[https://positioningmag.com/7384 นักล่าแห่งบุญรอด] {{th icon}}. Positioningmag</ref> |
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After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager. He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from [[Sasin Graduate Institute of Business Administration of Chulalongkorn University]].<ref>[https://www.prachachat.net/marketing/news-1065060 เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่] {{in lang|th}}. prachachat</ref><ref>[https://www.thebangkokinsight.com/news/ceo-insight/958113/ ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’] {{in lang|th}}. the bangkok insight</ref> |
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In 2004, Bhurit was promoted to be the Business Development and Marketing Manager for non-alcoholic products.<ref name=generation /> As the new generation businessman, he used the proactive approach to organizational development by creating new non-alcohol products such as rice, fried seaweed, mineral water, functional drink and sport drink that increased company’s income around 1,500 million baht in each year, <ref>[https://www.youtube.com/watch?v=kDvvU14cuDA อายุน้อยร้อยล้าน เปิดตำนานบุญรอดบริวเวอรี่] {{th icon}}. Youtube</ref> creating business alliance’s products such as Japanese green tea and baked snack, and investing in real estate business. |
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In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director.<ref>[https://forbesthailand.com/people/cover-story/%e0%b8%a0%e0%b8%b9%e0%b8%a3%e0%b8%b4%e0%b8%95-%e0%b8%a0%e0%b8%b4%e0%b8%a3%e0%b8%a1%e0%b8%a2%e0%b9%8c%e0%b8%a0%e0%b8%b1%e0%b8%81%e0%b8%94%e0%b8%b5-%e0%b8%aa%e0%b8%b4%e0%b8%87%e0%b8%ab%e0%b9%8c%e0%b8%ab ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน] {{in lang|th}}. Forbes Thailand</ref> In 2010, he was promoted to the Boon Rawd Brewery's board of directors. Again in 2016, he was promoted to chief executive officer of the marketing and distribution arms of the company. |
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Nowadays, Bhurit is the Chief Executive Officer of Boonrawd Trading Co., Ltd. and has the responsibility to look after all marketing and distribution of the business.<ref>[https://brandthinkbiz.com/p/เปิดแนวคิด-พลิกวิธีบริหาร-กับทายาทบุญรอดฯ-lhkfou เปิดแนวคิด พลิกวิธีบริหาร กับทายาทบุญรอดฯ] {{th icon}}. BrandThinkBiz</ref> Moreover, in 2017, he started his new project, corporate venture capital fund (CVC), called “Singha Ventures” which firstly invested in the Startup Ecosystem of Indonesia and Singapore and would be expanded in the future. The purpose of Singha Ventures is to look for some technologies and ideas from international startups and then adapt them into the main business by investing at least 25% and supporting their startup businesses.<ref>[https://brandinside.asia/singha-ventures-invest-start-up ยักษ์ขยับตัว! สิงห์ตั้ง “Singha Ventures” ลงทุนสตาร์ทอัพ ติดสปีดการเติบโต] {{th icon}}. Brandinside</ref> |
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Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.<ref>[https://www.bangkokbiznews.com/business/909373 เบียร์เก่าไป เบียร์ใหม่มา สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!!] {{in lang|th}}. bangkokbiznews</ref><ref>[https://brandinside.asia/singha-lemon-soda/ ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol] {{in lang|th}}. brandinside</ref> In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages.<ref>[https://mgronline.com/business/detail/9650000054394 “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม] {{in lang|th}}. mgronline</ref> |
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Bhurit also interests in other lifestyles included music which he used to be a singer, and sport which he won many racings and also owned a Thai boxing school named “RSM Academy”. |
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In 2018, he founded Singha Ventures Capital Fund,<ref>[https://techsauce.co/news/singha-ventures ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร] {{in lang|th}}. techsauce</ref> which is the Corporate Venture Capital investing arm of [[Boon Rawd Brewery]]. He is the chairman of the executive board. In 2020, Bhurit was selected by the board of directors, as the CEO of [[Singha Worldwide PTE. Ltd.|Singha Worldwide PTE]], appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to executive vice president of Boon Rawd Brewery Co., Ltd. |
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In September 2022, the Boon Rawd Brewery Group's board of directors unanimously selected Bhurit as the group company's new chief executive officer to lead and to guide the company forward into the future.<ref name="brandbuffet_2022-09"/> |
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==Interest== |
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Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current president of the Thailand Extreme Sports Association.<ref>[https://www.thaipost.net/sport-news/249292/ 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก] {{in lang|th}}. thaipost</ref> |
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{{DEFAULTSORT:Bhirombhakdi, Bhurit}} |
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[[Category:Chief executive officers]] |
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[[Category:Thai chief executives|Bhurit Bhirombhakdi]] |
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[[Category:Thai businesspeople|Bhurit Bhirombhakdi]] |
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[[Category:Chulalongkorn University alumni|Bhurit Bhirombhakdi]] |
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[[Category:1977 births]] |
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[[Category:Living people]] |
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[[Category:Bhirombhakdi family|Bhurit Bhirombhakdi]] |
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Latest revision as of 19:13, 10 November 2024
 | This biographical article is written like a résumé. (November 2022) |
Bhurit Bhirombhakdi | |
|---|---|
| Born | January 12, 1977 Bangkok, Thailand |
| Other names | Tae |
| Occupation | Businessman |
| Title |
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| Spouse | Nisamanee Bhirombhakdi |
| Children | Nisa Bhirombhakdi the best Nakrit Bhirombhakdi |
| Father | Santi Bhirombhakdi |
| Relatives | Woranuch Bhirombhakdi (sister-in-law) |
Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called Boon Rawd Brewery which produces the Singha Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi. He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi. He is currently Boon Rawd Brewery's group chief executive officer and manages Boon Rawd Group's businesses and subsidiaries.[1]
Education
[edit]Bhurit attended grade school up until the second year high school at Satit Prasarnmit. He then finished high school at the Wilbraham & Monson Academy in Massachusetts. He later finished his bachelor's degree with a Business Management concentration from Bentley College in Boston.[2]
Career
[edit]After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department.[citation needed] In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, Prachuab Bhirombhakdi (Thailand's first Brewmaster) and his uncle, Piya Bhirombhakdi. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, Ogilvy & Mather, to educate and train himself in marketing and advertising.[citation needed]
After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager. He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from Sasin Graduate Institute of Business Administration of Chulalongkorn University.[3][4]
In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director.[5] In 2010, he was promoted to the Boon Rawd Brewery's board of directors. Again in 2016, he was promoted to chief executive officer of the marketing and distribution arms of the company.
Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.[6][7] In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages.[8]
In 2018, he founded Singha Ventures Capital Fund,[9] which is the Corporate Venture Capital investing arm of Boon Rawd Brewery. He is the chairman of the executive board. In 2020, Bhurit was selected by the board of directors, as the CEO of Singha Worldwide PTE, appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to executive vice president of Boon Rawd Brewery Co., Ltd.
In September 2022, the Boon Rawd Brewery Group's board of directors unanimously selected Bhurit as the group company's new chief executive officer to lead and to guide the company forward into the future.[1]
Interest
[edit]Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current president of the Thailand Extreme Sports Association.[10]
References
[edit]- ^ a b แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่ (in Thai). brandbuffet
- ^ ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่ (in Thai). thairath
- ^ เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่ (in Thai). prachachat
- ^ ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’ (in Thai). the bangkok insight
- ^ ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน (in Thai). Forbes Thailand
- ^ เบียร์เก่าไป เบียร์ใหม่มา สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!! (in Thai). bangkokbiznews
- ^ ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol (in Thai). brandinside
- ^ “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม (in Thai). mgronline
- ^ ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร (in Thai). techsauce
- ^ 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก (in Thai). thaipost