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{{Short description|Hungarian telecommunications service}}
{{Short description|Hungarian telecommunications service}}
{{more citations needed|date=May 2018}}
{{expand Hungarian|topic=|otherarticle=|date=May 2018}}

{{Use dmy dates|date=August 2020}}
{{Use dmy dates|date=August 2020}}
{{Multiple issues|
{{Advert|date=August 2022}}
{{Primary sources|date=August 2022}}
{{COI|date=August 2022}}
}}
{{Infobox company
{{Infobox company
| name = Magyar Telekom Nyrt.
| name = Magyar Telekom Nyrt.
| logo = Deutsche Telekom 2022.svg
| logo = Deutsche Telekom 2022.svg
| logo_size = 150px
| logo_size = 150px
| type = [[Public company|Public limited company]]
| type = [[Public company|Public]] [[Subsidiary]]
| traded_as = {{BPSE|MTELEKOM|isin=HU0000073507}}<br />''[[BUX]] Component<br />[[CETOP20]] Component
| traded_as = {{BPSE|MTELEKOM|isin=HU0000073507}}<br />''[[BUX]] Component<br />[[CETOP20]] Component
| industry = Telecommunication
| industry = [[Telecommunications]]
| location_city = [[Budapest]]
| location_city = [[Budapest]]
| location_country = [[Hungary]]
| location_country = [[Hungary]]
| foundation = 1991
| foundation =
| area_served = Central and Eastern Europe
| area_served = Central and Eastern Europe
| key_people = [[Rékasi Tibor]] (CEO)
| key_people = [[Rékasi Tibor]] (CEO)
| products = [[Landline|Fixed Telephony]], [[Mobile phone|Mobile Telephony]], [[Broadband Internet]], [[Information technology|IT Services]], [[Telecommunications network|Networking Solutions]], [[Digital TV]]
| products = [[Landline|Fixed Telephony]], [[Mobile phone|Mobile Telephony]], [[Broadband Internet]], [[Information technology|IT Services]], [[Telecommunications network|Networking Solutions]], [[Digital TV]]
| revenue = HUF 746,669 million (2022)
| revenue = HUF 700,120 million (2021)<ref name="AR2021">{{cite web |url=https://www.telekom.hu/static-tr/sw/file/IFRS_Group_ENG_20211231.pdf |title=Annual Report 2021 | access-date=15 August 2022 |publisher=Magyar Telekom}}</ref>
| operating_income = HUF 92,809 million (2021)<ref name="AR2021" />
| operating_income = HUF 109,178 million (2022)
| net_income = HUF 58,997 million (2021)<ref name="AR2021" />
| net_income = HUF 62,954 million (2022)
| assets = HUF 1,400,671 million (2021)<ref name="AR2021" />
| assets = HUF 1,456,417 million (2022)
| equity = HUF 692,975 million (2021)<ref name="AR2021" />
| equity = HUF 734,776 million (2022)
| num_employees = 6,786 (2021)<ref name="AR2021" />
| num_employees = 6,711 (2022)
| parent = [[Deutsche Telekom]] (61.39% of shares)
| parent = [[Deutsche Telekom]] (61.39%)
| subsid = [[Makedonski Telekom]]<br> [[T-Systems Magyarország]]<br>
| subsid = [[Makedonski Telekom]]<br>
| homepage = {{URL|www.telekom.hu/}}
| homepage = {{URL|www.telekom.hu/}}
}}
}}
[[File:Magyar Telekom HQ t07.tif|thumb|300x300px|Headquarters of Magyar Telekom in [[Budapest]]]]
[[File:Magyar Telekom HQ t07.tif|thumb|300x300px|Headquarters of Magyar Telekom in [[Budapest]]]]
[[File:Rrobert-Hauber-dr.png|thumb|266x266px|Dr. Robert Haubner, Chairperson of Magyar Telekom's Board since April 2017]]
[[File:Rrobert-Hauber-dr.png|thumb|266x266px|Dr. Robert Hauber, Chairperson of Magyar Telekom's Board since April 2017]]
[[File:Rékasi Tibor Magyar Telekom vezérigazgató.jpg|thumb|299x299px|Tibor Rékasi, Magyar Telekom's Chief Executive Officer]]
[[File:Rékasi Tibor Magyar Telekom vezérigazgató.jpg|thumb|299x299px|Tibor Rékasi, Magyar Telekom's Chief Executive Officer]]
'''Magyar Telekom [[List of legal entity types by country#Hungary|Nyrt.]]''' (officially ''Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság, Magyar Telekom Telecommunications Public Limited Company''<ref>{{Cite web |title=The Registration Court registered the merger of Magyar Telekom and T-Mobile Hungary |url=https://www.telekom.hu/about_us/press_room/press_releases/2006/february_28 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> {{Literal translation|Hungarian Telecom Telecommunications Public Limited Company}}) is the leading Hungarian telecommunications service provider company. It is a subsidiary of [[Deutsche Telekom]]. Deutsche Telekom AG holds a 61.39% stake in Magyar Telekom Plc.<ref>{{Cite web |title=Ownership structure |url=https://www.telekom.hu/about_us/investor_relations/magyar_telekom_shares/ownership_structure |url-status=live |access-date=2022-08-15 |website= |language=hu}}</ref>
'''Magyar Telekom [[List of legal entity types by country#Hungary|Nyrt.]]''' (officially ''Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság, Magyar Telekom Telecommunications Public Limited Company''<ref>{{Cite web |title=The Registration Court registered the merger of Magyar Telekom and T-Mobile Hungary |url=https://www.telekom.hu/about_us/press_room/press_releases/2006/february_28 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> {{Literal translation|Hungarian Telecom Telecommunications Public Limited Company}}) is one of the leading Hungarian telecommunications service provider company. It is a subsidiary of [[Deutsche Telekom]].<ref>{{Cite web |title=Ownership structure |url=https://www.telekom.hu/about_us/investor_relations/magyar_telekom_shares/ownership_structure |access-date=2022-08-15 |website= |language=hu}}</ref>


The company provides telecommunications and info-communications (ICT) services, including fixed and mobile voice and data services, as well as IT and systems integration services. It offers its services under the Telekom brand for residential, small and medium-sized business customers, and under the T-Systems brand for enterprise, public administration and institutional customers. Magyar Telekom Plc. is the 100% owner of T-Systems Hungary Zrt. and the majority owner of Makedonski Telekom, the leading integrated telecommunications operator in North Macedonia.<ref>{{Cite web |title=Company profile |url=https://bse.hu/pages/company_profile |url-status=live |access-date=2022-08-15 |website=Bet site |language=en}}</ref>
Magyar Telekom provides a full range of telecommunications and information communication (ICT) services to private individuals as well as small, medium and large corporate customers, including landline and mobile phone, data transfer and non-voice based, as well as IT and system integration services uniformly under the Telekom brand. Magyar Telekom is connected to the lives of its customers by millions of threads, telephone, internet, TV and IT: it has a high-quality, reliable and uniquely wide range of services in all areas. Magyar Telekom Nyrt. is the 100% owner of Telekom Regszerintegració Zrt., as well as the majority owner of Makedonski Telekom, the leading integrated service provider in North Macedonia.


⚫
Until 6 May 2005, it was known as Matáv (''Magyar Távközlési Rt.'' – Hungarian Telecommunications PLC). The company was formed under the name of ''Magyar Távközlési Vállalat'' (Hungarian Telecommunications Enterprise) in December 1989, when ''[[Magyar Posta]]'' (Hungarian Post) was split into three separate enterprises. On 31 December 1991, the company was re-structured as a [[public limited company]] as ''Magyar Távközlési Rt.'', and the company remained in 100% state ownership until the end of 1993. On 1 July 1993, the Telecommunications Act came into effect, making it possible to privatize the company. A [[consortium]] was formed between Deutsche Telekom and [[Ameritech]], which was named ''MagyarCom'', and bought into the company a share of 30.1% for a price of US$875 million.


⚫
Until 6 May 2005, it was known as Matáv (''Magyar Távközlési Rt.'' – Hungarian Telecommunications PLC). The company was formed under the name of ''Magyar Távközlési Vállalat'' (Hungarian Telecommunications Enterprise) in December 1989, when ''[[Magyar Posta]]'' (Hungarian Post) was split into three separate enterprises. On 31 December 1991, the company was re-structured as a [[public limited company]] as ''Magyar Távközlési Rt..'' On 1 July 1993, the Telecommunications Act came into effect, making it possible to privatize the company. The company remained 100% state owned until the end of 1993. At this point, a [[consortium]] was formed between Deutsche Telekom and [[Ameritech]], which was named MagyarCom. MagyarCom bought a company share of 30.1% for a price of US$875 million.
==History<ref>{{Cite web |title=Company history |url=https://www.telekom.hu/about_us/about_magyar_telekom/company_history |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref><ref>{{Cite web |title=Magyar Telekom Press Releases |url=https://www.telekom.hu/about_us/press_room/press_releases |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>==

==History==


=== Early years ===
=== Early years ===
On 31 December 1989, after becoming one of the three sections of the Hungarian Post service area, the Hungarian Telecommunications Company (Matáv) was founded in 1991 on 31 December as telecommunications operator Magyar Telecom Rt. The company was completely owned by the state until the end of 1993, when the Telecommunications Act, which is classified as a service concession to the public telephone, mobile telephone, paging and public service, came into effect 1 July 1993. A contract ended on 22 December, and Matáv became the owner of 30.1% of Deutsche Telekom and [[Ameritech]] International telecommunications companies, MagyarCom Consortium.<ref>{{Cite web |title=Company History |url=https://www.telekom.hu/about_us/about_magyar_telekom/company_history |url-status=live |access-date=23 June 2020 |website= |language=hu}}</ref> During the privatization process MagyarCom acquired a majority stake under the contract signed on 22 December 1995. The effect of the two companies forming a [[consortium]] of $852 million to 67.3% was Central and Eastern Europe's largest [[privatization]], and also the largest foreign investment in Hungary.<ref>{{Cite book|url=https://www.ebrd.com/downloads/legal/telecomms/private.pdf|title=Linking privatization and regulatory reform|publisher=David M. Eisenberg, Partner, White & Case*}}</ref>
On 31 December 1989, after becoming one of the three sections of the Hungarian Post service area, the Hungarian Telecommunications Company (Matáv) was founded, as telecommunications operator Magyar Telecom Rt. The company was wholly owned by the state until the end of 1993, but became privatized after the Telecommunications Act came into effect 1 July 1993. In 1993, 30.1% ownership of Matáv was purchased by Deutsche Telekom and [[Ameritech]] International telecommunications companies, under the new name, MagyarCom Consortium.<ref>{{Cite web |title=Company History |url=https://www.telekom.hu/about_us/about_magyar_telekom/company_history |access-date=23 June 2020 |website= |language=hu}}</ref> During the privatization process MagyarCom acquired a majority stake of the company, under a contract signed on 22 December 1995. The effect of the two companies forming a [[consortium]] was Central and Eastern Europe's largest [[privatization]], and also the largest foreign investment in Hungary.<ref>{{Cite book|url=https://www.ebrd.com/downloads/legal/telecomms/private.pdf|title=Linking privatization and regulatory reform|publisher=David M. Eisenberg, Partner, White & Case*}}</ref>


=== Deutsche Telekom's majority ===
=== Deutsche Telekom's majority ===
On 14 November 1997, the trading of Matáv shares began in [[Budapest]] and [[New York City]], placing 26.31% of the shares on the market, which was the largest share subscription ever held in Hungary, making Matáv the first Central European company to be listed on the [[New York Stock Exchange]]. In the summer of 1999, ÁPV Rt. (Hungary's State Privatization Property Agency) sold the last package of shares of Hungary's 5.75%, but still held the [[golden share]].<ref name=":0">{{Cite web|title=Magyar Telekom|url=https://magyarbrands.hu/magyar-markak/magyar-markak-adatlapjai/magyar-telekom/|access-date=23 June 2020|website=magyarbrands.hu}}</ref>
On 14 November 1997, Matáv share trading began in [[Budapest]] and [[New York City]], placing 26.31% of the shares on the market, which was the largest share subscription ever held in Hungary, making Matáv the first Central European company to be listed on the [[New York Stock Exchange]]. In the summer of 1999, ÁPV Rt. (Hungary's State Privatization Property Agency) sold the last package of shares of Hungary's 5.75%, but still held the [[golden share]].<ref name=":0">{{Cite web|title=Magyar Telekom|url=https://magyarbrands.hu/magyar-markak/magyar-markak-adatlapjai/magyar-telekom/|access-date=23 June 2020|website=magyarbrands.hu}}</ref>


On 3 July 2000, in accordance with the shareholder agreement between [[SBC Telecom|SBC]] and Deutsche Telekom, Deutsche Telekom acquired SBC's 50% stake in MagyarCom. As a result of the change in the ownership structure of MagyarCom, Deutsche Telekom's ownership in Matáv increased to 59.52%, the remaining 40.48% public shareholding, while the golden share was owned by Hungary.<ref name=":0" />
On 3 July 2000, Deutsche Telekom acquired SBC's 50% stake in MagyarCom in compliance of their shareholder agreement. As a result of the change in the ownership structure of MagyarCom, Deutsche Telekom's ownership in Matáv increased to 59.52%, the remaining 40.48% public shareholding, while the golden share was owned by Hungary.<ref name=":0" />


=== Internationalization ===
=== Internationalization ===
Since 2001, it was possible for Matáv to become an international telecommunications group. The consortium led by Matáv acquired a majority stake in [[North Macedonia|Macedonia]]'s national telecommunications company Makedonski Telekomunikacii ([[Makedonski Telekom|MakTel]]), which became a consolidated subsidiary of the group.<ref name=":0" /> As a further step, Matáv acquired the remaining 50% stake in Emitel Rt.
Since 2001, it was possible for Matáv to become an international telecommunications group. The consortium led by Matáv acquired a majority stake in [[North Macedonia|Macedonia]]'s national telecommunications company Makedonski Telekomunikacii ([[Makedonski Telekom|MakTel]]), which became a consolidated subsidiary of the group.<ref name=":0" /> As a further step, Matáv acquired the remaining 50% stake in Emitel Rt.


The group's companies took leading positions in the mobile phone, internet and business data communications markets, with a share of over 80% in the [[Landline|fixed phone]] market.<ref>{{Cite news |date= |title=Magyarország térképekben - Távközlés |pages=1 |url=http://www.mtafki.hu/konyvtar/Magyarorszag/Magyarorszag_terkepekben_Tavkozles.pdf}}</ref>
The group's companies took leading positions in the mobile phone, internet and business data communications markets, with a share of over 80% in the [[Landline|fixed phone]] market.<ref>{{Cite news |title=Magyarország térképekben - Távközlés |pages=1 |url=http://www.mtafki.hu/konyvtar/Magyarorszag/Magyarorszag_terkepekben_Tavkozles.pdf}}</ref>


A new governance structure of the group was adopted at the end of 2001.<ref name=":0" /> As of January 2002, a new corporate structure was introduced, where four business areas were the basis for the operation: retail services, business solutions, Internet, and mobile.
A new governance structure of the group was adopted at the end of 2001.<ref name=":0" />


=== Rebranding ===
=== Rebranding ===
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Matáv also wanted to lead telecommunications and Internet services in Hungary, as evidenced by the 100,000th [[ADSL]] subscription acquired in December 2003. In mobile telephones, number portability was a minor difficulty, but the Westel division of the group solved the problem in 2004.<ref name=":0" />
Matáv also wanted to lead telecommunications and Internet services in Hungary, as evidenced by the 100,000th [[ADSL]] subscription acquired in December 2003. In mobile telephones, number portability was a minor difficulty, but the Westel division of the group solved the problem in 2004.<ref name=":0" />


In March 2004, the group decided to replace the Westel name, which had existed since 1989, and joined the global [[T-Mobile]] brand on 1 May 2004. Subsequently, the Matáv Group decided to consolidate and merge, subordinating the structure of the group of companies on 1 January 2005, and then on 6 May all its services and operational organizations under central management and the group of companies. It changed its company name, and from that date, the Magyar Telekom Group operated as a group of "T" brand names.<ref>{{Cite web|last=Reading 5 April 2005|first=News Wire Feed Light|title=Hungary's Matav Changes Name|url=https://www.lightreading.com/hungarys-matav-changes-name/d/d-id/613198|access-date=23 June 2020|website=Light Reading|language=en}}</ref>
In March 2004, the group decided to replace the Westel name, which had existed since 1989, and joined the global [[T-Mobile International AG|T-Mobile]] brand on 1 May 2004. Subsequently, the Matáv Group decided to consolidate and merge, subordinating the structure of the group of companies on 1 January 2005, and then on 6 May all its services and operational organizations under central management and the group of companies. It changed its company name, and from that date, the Magyar Telekom Group operated as a group of "T" brand names.<ref>{{Cite web|date= 5 April 2005 |title=Hungary's Matav Changes Name|url=https://www.lightreading.com/hungarys-matav-changes-name/d/d-id/613198|access-date=23 June 2020|website=Light Reading|language=en}}</ref>


On 8 November 2005, Magyar Telekom agreed to purchase Orbitel ([[Bulgaria]]'s telecommunications provider), a transaction that ended on 3 February 2006.<ref>{{Cite web |date=2008-12-08 |title=Magyar Telekom |url=http://sajtoszoba.magyartelekom.hu/process?action=notice&id=2901 |access-date=2022-06-23 |archive-url=https://web.archive.org/web/20081208143301/http://sajtoszoba.magyartelekom.hu/process?action=notice&id=2901 |archive-date=8 December 2008 }}</ref>
On 8 November 2005, Magyar Telekom purchased Orbitel ([[Bulgaria]]'s telecommunications provider), a transaction that ended on 3 February 2006.<ref>{{Cite web |date=2008-12-08 |title=Magyar Telekom |url=http://sajtoszoba.magyartelekom.hu/process?action=notice&id=2901 |access-date=2022-06-23 |archive-url=https://web.archive.org/web/20081208143301/http://sajtoszoba.magyartelekom.hu/process?action=notice&id=2901 |archive-date=8 December 2008 }}</ref>


The merge caused T-Mobile Magyarország Rt. and Magyar Telekom Rt. to stop existing,<ref>{{Cite book|url=https://www.goetzpartners.com/uploads/tx_gp/V24_Studie_Ungarn.pdf|title=Closed shop? The Hungarian Telecommunication Service Market 2006/2007|publisher=Goetzpartners and Consolidus}}</ref> and András Sugár, CEO of T-Mobile, resigned. At the same time, ''Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság'' took over their role from 1 March 2006.<ref name=":0" />
The merge caused T-Mobile Magyarország Rt. and Magyar Telekom Rt. to stop existing,<ref>{{Cite book|url=https://www.goetzpartners.com/uploads/tx_gp/V24_Studie_Ungarn.pdf|title=Closed shop? The Hungarian Telecommunication Service Market 2006/2007|publisher=Goetzpartners and Consolidus}}</ref> and András Sugár, CEO of T-Mobile, resigned. At the same time, ''Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság'' took over their role on 1 March 2006.<ref name=":0" />


=== 2007 ===
=== 2007 ===
According to the decision of Magyar Telekom’s Board of Directors as approved by the Company’s General Meeting, T-Online Hungary’s Internet access area and the regional fixed line subsidiary Emitel were integrated within Magyar Telekom as of October 1, 2007. T-Online Hungary’s web and content services business area continued to operate under the name Origo Media and Communications as a Magyar Telekom Group subsidiary.<ref>{{Cite web |title=T-Online Hungary's access business and Emitel merged with Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2007/october_01 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
According to the decision of Magyar Telekom's board of directors as approved by the company's General Meeting, T-Online Hungary's Internet access area and the regional fixed line subsidiary Emitel were integrated within Magyar Telekom as of 1 October 2007. T-Online Hungary's web and content services business area continued to operate under the name Origo Media and Communications as a Magyar Telekom Group subsidiary.<ref>{{Cite web |title=T-Online Hungary's access business and Emitel merged with Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2007/october_01 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


On September 25, 2007 Magyar Telekom’s Board of Directors took a decision to change the management and organization structure of the Company, in order to raise the standard of services, improve cost efficiency and exploit new, innovative service and  business opportunities. The decision to change the organization model shifted the focus from technology to the demands of customer segments. Consequently, the new management structure of Magyar Telekom determines the operating model of the Group on the basis of customer segments. The new management structure, developed in order to reach the strategic objectives and based on customer segments, was implemented with effect January 1, 2008.<ref name=":1">{{Cite web |title=Magyar Telekom announces changes to its organizational structure |url=https://www.telekom.hu/about_us/press_room/press_releases/2007/september_25_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
On 25 September 2007, Magyar Telekom's board of directors took a decision to change the management and organization structure of the company, in order to raise the standard of services, improve cost efficiency and exploit new, innovative service and business opportunities. The decision to change the organization model shifted the focus from technology to the demands of customer segments. Consequently, the new management structure of Magyar Telekom determines the operating model of the Group on the basis of customer segments. The new management structure, developed in order to reach the strategic objectives and based on customer segments, was implemented on January 1, 2008.<ref name=":1">{{Cite web |title=Magyar Telekom announces changes to its organizational structure |url=https://www.telekom.hu/about_us/press_room/press_releases/2007/september_25_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2008 ===
=== 2008 ===
From January 2008 the organization of T-Systems business unit was simplified through integration of subsidiaries in an effort to provide better service to customers and increase efficiency. The number of T-Systems subsidiaries was reduced from six to two, while retaining the flexibility and customer focus.<ref name=":1" />
From January 2008 the organization of {{Clarify|reason=Not defined.|date=August 2022|text=T-Systems business unit}} was simplified through integration of subsidiaries in an effort to provide better service to customers and increase efficiency. The number of T-Systems subsidiaries was reduced from six to two, while retaining the flexibility and customer focus.<ref name=":1" />


As part of Magyar Telekom’s integration processes, with effect June 30, 2008, iWiW and Adnetwork Online Marketing merged into Origo. iWiW is the most popular social site of Hungarian language Internet.<ref>{{Cite web |last=Origo |title=Felvásárlások és fejlesztések a T-Online-nál |url=https://www.origo.hu/techbazis/20060517to.html |access-date=2022-08-15 |website=https://www.origo.hu/ |language=hu}}</ref>
As part of Magyar Telekom's integration processes, iWiW and Adnetwork Online Marketing merged into Origo 30 June 2008.<ref>{{Cite web |last=Origo |title=Felvásárlások és fejlesztések a T-Online-nál |url=https://www.origo.hu/techbazis/20060517to.html |access-date=2022-08-15 |website=Origo|date=17 May 2006 |language=hu}}</ref>


Following the Board of Directors decision in June 2008, Magyar Telekom introduced the T-Home brand in September, which replaced the  T-Com, T-Online and T-Kábel brands and has become the single brand representing fixed line communications and entertainment services at home. The corporate “T” brand has been renewed simultaneously, and it functions as an umbrella brand for the brands offered by T-Home, T-Mobile and the T-Systems. Magyar Telekom’s new slogan “Life is for sharing” was also introduced and is used both by T-Home and T-Mobile. The rebranding has created a simpler brand structure, easier to identify for customers. Along with the introduction of T-Home brand, we also repositioned Magyar Telekom as Hungary’s only “double triple-play” provider, which, through T-Home and T-Mobile, offers Internet, television and telephone services on the fixed line and mobile networks alike, at home and on the move.<ref>{{Cite web |title=Magyar Telekom to renew its brand structure and introduce the T-Home brand as part of the change |url=https://www.telekom.hu/about_us/press_room/press_releases/2008_2/june_26 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
Following the board of directors decision in June 2008, Magyar Telekom introduced the T-Home brand in September, which replaced the T-Com, T-Online and T-Kábel brands and has become the single brand representing fixed line communications and entertainment services at home. The corporate “T” brand has been renewed simultaneously, and it functions as an umbrella brand for the brands offered by T-Home, T-Mobile and the T-Systems. Magyar Telekom's new slogan “Life is for sharing” was also introduced and is used both by T-Home and T-Mobile. The rebranding has created a simpler brand structure, easier to identify for customers. Along with the introduction of T-Home brand, we also repositioned Magyar Telekom as Hungary's only “double triple-play” provider, which, through T-Home and T-Mobile, offers Internet, television and telephone services on the fixed line and mobile networks alike, at home and on the move.<ref>{{Cite web |title=Magyar Telekom to renew its brand structure and introduce the T-Home brand as part of the change |url=https://www.telekom.hu/about_us/press_room/press_releases/2008_2/june_26 |access-date=2022-08-15 |website= |language=en}}</ref>


=== 2009 ===
=== 2009 ===
Based on the decision of Magyar Telekom's Board of Directors,an integrated strategy and corporate development management unit has been set up as of September 1, 2009, headed by the Chief Strategic and Corporate Development Officer. In order to enhance operational efficiency and leverage intra-group synergies, strategy and corporate development will be linked more closely than ever within the new unit.<ref>{{Cite web |title=Strategy and corporate development in one unit at Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2009/september_01 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
According to the decision of Magyar Telekom's board of directors as approved by the company's extraordinary General Meeting on June 29, 2009, the merger of cable TV subsidiaries T-Kabel Hungary and Del-Vonal into Magyar Telekom was completed 30 September 2009.<ref>{{Cite web |title=T-Kábel and Dél-Vonal merge into Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2009/october_01 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

According to the decision of Magyar Telekom’s Board of Directors as approved by the Company’s extraordinary General Meeting on June 29, 2009, the merger of Cable TV subsidiaries T-Kabel Hungary and Del-Vonal into Magyar Telekom was completed on September 30, 2009. The merger represents a further important step in Magyar Telekom’s integration process which is focusing on improving service quality and customer care as well as increasing efficiency and exploiting synergies.<ref>{{Cite web |title=T-Kábel and Dél-Vonal merge into Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2009/october_01 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2010 ===
=== 2010 ===
In April 2010 the Board of Directors has decided on changes, effective as of July 1, to the management structure of the company, in order to further improve its effectiveness in responding to quickly changing market and economic conditions. All consumer market product management, communications, market research and branding competencies have been combined under the Chief Marketing Officer. The Chief Sales and Services Officer has been appointed to ensure seamless end-to-end service to consumer market customers. A number of policy and governance functions including legal, regulatory, compliance, internal audit and security, operate under the Chief Legal and Corporate Affairs Officer. The new Chief Officers have become members of the Management Committee.<ref>{{Cite web |title=Magyar Telekom Announces Organizational and Management Changes |url=https://www.telekom.hu/about_us/press_room/press_releases/2010/april_21 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
In April 2010 the board of directors made changes effective July 1 to the management structure of the company to improve its efficiency in responding to changing market and economic conditions.<ref>{{Cite web |title=Magyar Telekom Announces Organizational and Management Changes |url=https://www.telekom.hu/about_us/press_room/press_releases/2010/april_21 |access-date=2022-08-15 |website= |language=en}}</ref>


⚫
Magyar Telekom withdrew from the New York Stock Exchange on 12 November 2010 to simplify the structure of financial reporting and reduce administrative costs.<ref>{{Cite journal |last=Martin |first=Roderick |date=1 January 2010 |title=Transferring Corporate Governance Codes: Form or Substance? Corporate Governance in Hungary |journal=Europe-Asia Studies |volume=62 |issue=1 |pages=145–171 |doi=10.1080/09668130903385440 |issn=0966-8136 |s2cid=153379764}}</ref><ref>{{Cite web |title=Magyar Telekom files for delisting from NYSE |url=https://www.telekom.hu/about_us/press_room/press_releases/2010/okt_20_2 |access-date=2022-08-15 |website= |language=en}}</ref>
==== Leaving the New York Stock Exchange ====
⚫
In order to simplify the structure of financial reporting and reduce administrative costs, Magyar Telekom withdrew from the New York Stock Exchange on 12 November 2010, while continuing its listing on the Budapest Stock Exchange.<ref>{{Cite journal |last=Martin |first=Roderick |date=1 January 2010 |title=Transferring Corporate Governance Codes: Form or Substance? Corporate Governance in Hungary |journal=Europe-Asia Studies |volume=62 |issue=1 |pages=145–171 |doi=10.1080/09668130903385440 |issn=0966-8136 |s2cid=153379764}}</ref><ref>{{Cite web |title=Magyar Telekom files for delisting from NYSE |url=https://www.telekom.hu/about_us/press_room/press_releases/2010/okt_20_2 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>


=== 2011 ===
=== 2012 ===
In May, Magyar Telekom has embarked on another large scale modernisation of its mobile network. As the first stage of the modernisation, T-Mobile customers were able to experience the benefits of the super fast broadband services in the summer, te mobile Internet offering 21 Mbps speed. The upgraded mobile network will be able to serve many times the earlier network capacity and will also be ready for the new generation LTE (4G) technology.<ref>{{Cite web |title=Magyar Telekom offers super fast mobile net in 200 locations throughout Hungary already by this summer in cooperation with Ericsson |url=https://www.telekom.hu/about_us/press_room/press_releases/2011/may_04 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>


⚫
==== 4G technology in Hungary ====
In October, Magyar Telekom's mobile network modernization has arrived at a siginficant mileston: the operator launched an extended network test of the 4G/LTE technology involving customers. Telekom’s 4G/LTE based mobile internet service was launched on January 1, 2012.<ref>{{Cite web |title=New Mobile Technology Debut in Hungary: 4G/LTE Network Customer Test at Telekom - T-Mobile Also About to Launch Its 4G/LTE Mobile Internet Service on 1st January, 2012 |url=https://www.telekom.hu/about_us/press_room/press_releases/2011/okt_07 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
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On 1 January, Telekom was the first telecommunications company in Hungary to launch its 4G/LTE-based mobile Internet service, which provided full outdoor 4G coverage of Budapest and 4G mobile internet to almost 27% of the country's population.<ref>{{Cite web |title=T-Mobile Hungary deploying 4G/LTE services with Cisco mobile internet solution |url=https://www.commsupdate.com/articles/2012/02/21/t-mobile-hungary-deploying-4glte-services-with-cisco-mobile-internet-solution/ |access-date=24 June 2020 |website=www.commsupdate.com}}</ref><ref>{{Cite web |title=T-Mobile Launching the First 4G/LTE commercial service in Hungary—Over 40 per cent of Budapest citizens can have access already to the broadband network |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/january_02 |access-date=2022-08-15 |website= |language=en}}</ref><ref>{{Cite web |title=T-Mobile's 4G/LTE service now available for 99% of Budapest residents—also for smart phone! |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/december_07 |access-date=2022-08-15 |website= |language=en}}</ref>


In December, Telekom reached yet another important milestone: as first in Hungary it introduced an innovative satellite TV service offering interactive features. Using the Internet connection, interactive TV services will also be available to customers who had no access to the IPTV service earlier.<ref>{{Cite web |title=Milestone reached in the TV market: Interactive Sat TV services offered by T-Home |url=https://www.telekom.hu/about_us/press_room/press_releases/2011/november_23 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
At its meeting held in June, Magyar Telekom's board of directors approved the mid- and long-term strategic direction of the company's operations. One of the first steps is the establishment of a new management structure. The changes, started from January 2013, will enable Magyar Telekom to exploit the new, innovative service and business opportunities by responding more flexibly to changes in customer demand and to market challenges. The company's new organizational structure is also designed to enable Magyar Telekom to serve its customers in a high-quality, state-of-the-art and efficient way. In this framework the executive positions chief commercial officer residential and chief commercial officer SMB have been created to head the management areas in charge of serving the respective customer segments.<ref>{{Cite web |title=Magyar Telekom's Board of Directors decides upon new management structure |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/june_18_2 |access-date=2022-08-15 |website= |language=en}}</ref>


=== 2012 ===
=== 2013 ===
In September, Magyar Telekom's frequency usage rights in the 1800&nbsp;MHz and in the 900&nbsp;MHz frequency band have been extended until 2022 by way of an amendment to authority contract with the President of the National Media and Infocommunications Authority. For Magyar Telekom, the amendment has secured the foundations for providing high quality mobile services in the future.<ref>{{Cite web |title=Frequency licenses of Magyar Telekom extended - Investor News - Investor Relations |url=https://www.telekom.hu/about_us/investor_relations/investor_news/2013/september_6 |access-date=2022-08-15 |website= |language=en}}</ref>


⚫
Magyar Telekom won the Excellence in Customer Service Award of 2013 in the telephone customer service (call center) enterprise category in October. With this Telekom proved to be Hungary's best in call center services among enterprises.<ref>{{Cite web |title=Telekom operates the country's best call center |url=https://www.telekom.hu/about_us/press_room/press_releases/2013/november_08 |access-date=2022-08-15 |website= |language=en}}</ref>
⚫
==== 4G technology in Hungary ====
⚫
On 1 January 2012, Telekom was the first telecommunications company in Hungary to launch its 4G/LTE-based mobile Internet service, which provided full outdoor 4G coverage of Budapest and 4G mobile internet to almost 27% of the country's population.<ref>{{Cite web |title=T-Mobile Hungary deploying 4G/LTE services with Cisco mobile internet solution |url=https://www.commsupdate.com/articles/2012/02/21/t-mobile-hungary-deploying-4glte-services-with-cisco-mobile-internet-solution/ |access-date=24 June 2020 |website=www.commsupdate.com}}</ref><ref>{{Cite web |title=T-Mobile Launching the First 4G/LTE commercial service in Hungary—Over 40 per cent of Budapest citizens can have access already to the broadband network |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/january_02 |access-date=2022-08-15 |website= |language=en}}</ref><ref>{{Cite web |title=T-Mobile’s 4G/LTE service now available for 99% of Budapest residents—also for smart phone! |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/december_07 |access-date=2022-08-15 |website= |language=en}}</ref>


Magyar Telekom acquired nine cable networks in Hungary during the year.<ref>{{Cite web |title=Magyar Telekom Group acquires 9 smaller cable networks |url=https://www.telekom.hu/about_us/press_room/press_release/2013/december_12 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
At its meeting held in June, Magyar Telekom’s Board of Directors approved the mid- and long-term strategic direction of the company’s operations. One of the first steps is the establishment of a new management structure. The changes, started from January 2013, will enable Magyar Telekom to exploit the new, innovative service and business opportunities by responding more flexibly to changes in customer demand and to market challenges. The company’s new organizational structure is also designed to enable Magyar Telekom to serve its customers in a high-quality, state-of-the-artand efficient way. In this framework the executive positions Chief Commercial Officer Residential and Chief Commercial Officer SMB have been created to head the management areas in charge of serving the respective customer segments.<ref>{{Cite web |title=Magyar Telekom’s Board of Directors decides upon new management structure |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/june_18_2 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>


⚫
=== 2014 ===
In October, Magyar Telekom won the Excellence in Customer Service Award in the personal service category and it has come out first in the sales category of call center activities in the Top 10 Call Center competition. With this Telekom has been proven the country’s best among enterprises in the area of customer service. Telekom also won the Best HungarianEmployer and the Best Central Eastern European Employer title for the second time in the large enterprise category.<ref>{{Cite web |title=Magyar Telekom: Leader in Customer Service |url=https://www.telekom.hu/about_us/press_room/press_releases/2012/october_12 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
⚫
The Government of Hungary and Magyar Telekom signed a partnership agreement in February. The Government and the market-leading telecom group have established a long-term cooperation for the country's digital development. The goal is to establish a Digital Hungary, through providing broadband Internet for all, promoting digital literacy and increasing the competitiveness of businesses.<ref>{{Cite web |title=Partnership for Digital Hungary - The Government of Hungary and Magyar Telekom enter into partnershi - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/february_21 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


⚫
=== 2015 ===
On October 1, 2012 T-Systems Hungary Zrt. began operations as the country’s sole service provider with a full-scale infocommunication technology (ICT) product portfolio. A 100%-owned subsidiary of Magyar Telekom, the company was brought to life through the merger of four long-established industry stakeholders in the Hungarian market: IQSYS, Dataplex and ISH merged into T-Systems Hungary on 30 September 2012 with Daten-Kontor having followed suit as of April 2013. T-Systems Hungary provides large corporations and the public administration and institutions comprehensive telecommunications and IT infrastructure and application development as well as systems integration services.<ref>{{Cite web |title=Október 1-jén kezdi meg működését az új T-Systems |url=https://www.hwsw.hu/hirek/49114/t-systems-kfki-dataplex-daten-kontor-ish-magyar-telekom.html |url-status=live |access-date=2022-08-15 |website=HWSW |language=hu}}</ref>
⚫
Magyar Telekom and Telenor Hungary entered an agreement to jointly develop and operate their 4G networks, and Telekom increased its nationwide residential 4G coverage to 97% i.e. almost complete by the end of 2015.<ref>{{Cite web |title=Customers benefit from 4G network sharing between Magyar Telekom and Telenor Hungary - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/february_25 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2013 ===
=== 2016 ===
Magyar Telekom was unifying its branding architecture during 2013, moulding its earlier powerful product brands into a single brand and also introducing a new, more dynamic image. Customers in the future will be able to access every service, whether mobile or fixed line telephone, home or mobile internet, interactive TV, health or insurance, under the Telekom brand. For enterprise customers T-Systems Hungary continues to provide comprehensive ICT services under the T-Systems brand.<ref>{{Cite web |title=Telekom: Unified brand structure, brand new solutions improving customer experience and expanding 4G |url=https://www.telekom.hu/about_us/press_room/press_releases/2013/august_22 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
In February Magyar Telekom's board of directors decided to keep Christopher Mattheisen as CEO until 31 May 2019.<ref>{{Cite web |title=The Board of Directors of Magyar Telekom renews Christopher Mattheisen's mandate - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2016/february_24_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


In September, Magyar Telekom’s frequency usage rights in the 1800 MHz and in the 900 MHz frequency band have been extended until 2022 by way of an amendment to authority contract with the President of the National Media and Infocommunications Authority. For Magyar Telekom, the amendment has secured the foundations for providing high quality mobile services in the future.<ref>{{Cite web |title=Frequency licenses of Magyar Telekom extended - Investor News - Investor Relations |url=https://www.telekom.hu/about_us/investor_relations/investor_news/2013/september_6 |access-date=2022-08-15 |website= |language=en}}</ref>
Magyar Telekom became the named sponsor of the Veszprém handball team. According to the agreement from the 2016/2017 championship season the teams of the Veszprém Handball Team Zrt., from the U10 age group to the adult team, will be called as Telekom Veszprém Handball Team in all domestic and international championships.<ref>{{Cite web |title=Telekom became name sponsor of the Veszprém Handball Team - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2016/may_23 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2017 ===
⚫
Magyar Telekom won the Excellence in Customer Service Award of 2013 in the telephone customer service (call center) enterprise category in October. With this Telekom proved to be Hungary’s best in call center services among enterprises.<ref>{{Cite web |title=Telekom operates the country's best call center |url=https://www.telekom.hu/about_us/press_room/press_releases/2013/november_08 |url-status=live |access-date=2022-08-15 |website= |language=en}}</ref>
On 11 January, Tibor Rékasi was appointed as Magyar Telekom's chief residential commercial officer. On April 1, Kim Kyllesbech Larsen became Magyar Telekom's Chief Technical and IT Officer, and on May 15, Zsuzsanna Friedl became Chief People Officer.Robert Hauber, Deutsche Telekom's Senior Vice President Finance Europe, was appointed as chairman of Magyar Telekom's board of directors.<ref>{{Cite press release |title=Change in Magyar Telekom Group's top management |url=https://www.telekom.hu/about_us/press_room/press_releases/2017/january_10 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite press release|title=Magyar Telekom appoints new Chief Technology and IT Officer|url=https://www.telekom.hu/about_us/press_room/press_releases/2017/february_10 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite press release |title=Magyar Telekom appoints new Chief Human Resources Officer |url=https://www.telekom.hu/about_us/press_room/press_releases/2017/march_27 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite press release |title=Magyar Telekom's Board of Directors elects Chairman |url=https://www.telekom.hu/about_us/press_room/press_releases/2017/april_13 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Magyar Telekom has successfully acquired a total of 9 cable networks in Hungary during 2013. With a combined household coverage of 33,000, these networks have the capability of providing TV, broadband internet and voice services. These transactions have further increase Magyar Telekom’s high speed internet coverage and strengthened its market positions in fixed line services.<ref>{{Cite web |title=Magyar Telekom Group acquires 9 smaller cable networks |url=https://www.telekom.hu/about_us/press_room/press_release/2013/december_12 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Magyar Telekom signed a share sale agreement with Hrvatski Telekom d.d. to transfer its majority stake in Crnogorski Telekom. As a result of the transaction Magyar Telekom's majority stake (76.53%) in Crnogorski AD. was transferred to Hrvatski Telekom d.d. for a total of 123.5 million EUR.<ref>{{Cite press release |title=Magyar Telekom disposes of its majority stake in Crnogorski Telekom|url=https://www.telekom.hu/about_us/press_room/press_releases/2017/january_10_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Magyar Telekom was the first mobile operator in Hungary to launch voice services on the 4G network. The 4G Voice service has the advantage of providing an uninterrupted 4G data connection even during calls.<ref>{{Cite press release |title=Further to data, the 4G network already transmits voice also – Magyar Telekom launches 4G Voice |url=https://www.telekom.hu/about_us/press_room/press_releases/2017/april_27 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
⚫
=== 2014 ===
⚫
The Government of Hungary and Magyar Telekom signed a partnership agreement in February. The Government and the market-leading telecom group have established a long-term cooperation for the country’s digital development. The goal is to estabish a Digital Hungary, through providing broadband Internet for all, promoting digital literacy and increasing the competitiveness of businesses.<ref>{{Cite web |title=Partnership for Digital Hungary - The Government of Hungary and Magyar Telekom enter into partnershi - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/february_21 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


From May Telekom as first in Hungary offered the experience of „multi-screen” TV. Using the TV GO service customers can follow TV programs anywhere in Hungary, on various devices: tablets, notebooks and smartphones. The innovative product, based on Telekom’s integrated service provider and network operator capabilities, properly addresses the latest content consumption trends.<ref>{{Cite web |title=Television service on all screens, offered uniquely by Telekom - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/may_07 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Magyar Telekom began building a 5G test network at the automotive test track in Zalaegerszeg.<ref>{{Cite press release|title=Magyar Telekom starts building a 5G test network in Zalaegerszeg |url=https://www.telekom.hu/about_us/press_room/press_releases/2017/june_1 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2018 ===
In October Telekom was the first among market players to start using the new frequency blocks won in the tender procedure and through this it has immediately expanded the nationwide 4G residential coverage of its 4G mobile broadband network to 73% and increased its download speed to the highest achievable level, up to 150 Mbit/s.<ref>{{Cite web |title=Telekom´s 4G mobile internet to be accessible nationwide - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/october_17 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Mattheisen resigned from Magyar Telekom on 1 July, with Rékasi succeeding him,<ref>{{Cite press release |title=Management changes at Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2018/april_24 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> and Melinda Szabó became Magyar Telekom's chief residential commercial officer.<ref>{{Cite web |title=Share ownership of Magyar Telekom's new Chief Executive Officer and member of the Board of Directors, and new Chief Commercial Officer Residential - Investor News - Investor Relations |url=https://www.telekom.hu/about_us/investor_relations/investor_news/2018/july_02_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Christopher Mattheisen, Magyar Telekom’s CEO announced in November that Magyar Telekom launched extensive developments in order to implement Digital Hungary, the first stage of which will be the city of Nyíregyháza. The pillars of the development program: development of digital infrastructure, digital services and digital competencies.<ref>{{Cite web |title=Digital Hungary to be launched in Nyíregyháza - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/november_12 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Telekom was the first company on the Hungarian market to enable the use of embedded SIM cards (eSIM) on its network.<ref>{{Cite press release |title=Telekom is the first operator in Hungary that offers eSIM cards on its network that is built into the device|url=https://www.telekom.hu/about_us/press_room/press_releases/2018/june_13 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> It also introduced MultiSIM, which allows customers to use both mobile internet and voice services on multiple SIMs with a single subscription. MultiSIM supports both traditional SIM and eSIM cards.<ref>{{Cite press release |title=A single subscription for multiple devices: MultiSIM has arrived! - |url=https://www.telekom.hu/about_us/press_room/press_releases/2018/november_13 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Magyar Telekom won in November the „Excellence in Customer Service – Best Online Customer Service” Award. With this Telekom proved to be the country’s best in the area of online customer service through its customer service provided via the corporate website www.telekom.hu.<ref>{{Cite web |title=Telekom has the country's best online customer service - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2014/november_11 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Magyar Telekom was the first in Hungary to present a 5G network operating under real conditions at its headquarters in Krisztina Körút, Budapest.<ref>{{Cite press release|title=Telekom presented the first 5G connection established under real-life conditions in Hungary |url=https://www.telekom.hu/about_us/press_room/press_releases/2018/july_02 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


According to GKI Digital's market analysis Magyar Telekom was the largest mobile handset and tablet supplier on the Hungarian online retail market in 2018.<ref>{{Cite press release |title=Telekom ranks No. 1 in the field of online mobile telephone sales |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/april_25 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
⚫
=== 2015 ===

⚫
Magyar Telekom and Telenor Hungary entered into a cooperation agreement for the joint development and operation of their 4G networks. The main goal of the agreement is to provide 4G coverage and 4G mobile Internet for customers in rural areas as early as possible. As a result Telekom increased its nationwide residential 4G coverage to 97% i.e. almost complete by the end of 2015.<ref>{{Cite web |title=Customers benefit from 4G network sharing between Magyar Telekom and Telenor Hungary - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/february_25 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Between 2014 and 2018 the company spent nearly HUF 240 billion in Hungary to develop the infrastructure of its fixed and mobile networks.<ref name=":2">{{Cite press release|title=Telekom is offering gigabit speed for more than 1.7 million homes and businesses – from September via most parts of the cable network, in addition to optical connections |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/september_05 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

=== 2019 ===
At the end of January, Magyar Telekom launched its first standard 5G station in the center of Zalaegerszeg. The gigabit speed test network was implemented as a standard 5G system and was using commercially mature 5G network equipment.<ref>{{Cite press release |title=Magyar Telekom launched Hungary's first standard 5G test station at Zalaegerszeg |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/january_28 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite press release |title=Successful tests at Telekom's first standard 5g test station in Zalaegerszeg -|url=https://www.telekom.hu/about_us/press_room/press_releases/2019/may_24 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

Magyar Telekom extended its sponsorship contract with Telekom Veszprém men's handball team. According to the agreement Telekom continued to support the adult and junior teams for another three years, until the end of the 2021–2022 championship season.<ref>{{Cite press release |title=Telekom ranks No. 1 in the field of online mobile telephone salesMagyar Telekom held its Annual General Meeting-2 |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/may_10 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

On October 1, 2019, Lubor Zatko was appointed Chief Technical and IT Officer of Magyar Telekom.<ref>{{Cite press release |title=New CTIO at Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/august_06_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

Magyar Telekom's intensive network development continued in 2019 and as a result the operator covered more than 1.7 million access points with its gigabit speed network, either on fibre and cable technology by September.<ref name=":2" />

Magyar Telekom started the transition to an agile way of working in 2019. The aim of the corporate-level agile transformation was to respond more quickly and effectively to customer needs and the changing market environment.<ref>{{Cite press release |title=Magyar Telekom changes its management structure |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/december_6_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite web |date=2021-06-11 |title=Hatalmas kihívás az agilis átalakulás, de működik- HR Portál |url=https://www.hrportal.hu/hr/hatalmas_kihivas_az_agilis_atalakulas__de_mukodik-20210611.html |access-date=2022-08-15 |website=www.hrportal.hu |language=hu}}</ref><ref>{{Cite web |date=2021-06-16 |title=Káosz nem ott van, ahol nincs főnök, hanem ahol hiányzik a közös alap {{!}} G7 - Gazdasági sztorik érthetően |url=https://g7.hu/vallalat/20210616/kaosz-nem-ott-van-ahol-nincs-fonok-hanem-ahol-hianyzik-a-kozos-alap/ |access-date=2022-08-15 |language=hu}}</ref>

=== 2020 ===
On March 1, Darja Dodonova, former vice president of Europe segment Technology Controlling at Deutsche Telekom, became the chief financial officer of Magyar Telekom.<ref>{{Cite press release |title=Change in Magyar Telekom's top management |url=https://www.telekom.hu/about_us/press_room/press_releases/2019/december_6_1 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

Magyar Telekom's board of directors extended Rékasi's contract as CEO for until June 30, 2024.<ref>{{Cite press release |title=Management announcement at Magyar Telekom |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/december_1 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> On November 2, Gábor Gonda became CEO of T-Systems Hungary Zrt. and a member of Magyar Telekom's executive management.<ref>{{Cite press release |title=Change in Magyar Telekom Group's top management |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/september_22 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

Magyar Telekom was successful in the auction for frequency usage rights for 5G and mobile broadband services<ref>{{Cite press release |title=Magyar Telekom succeeded in the 5G auction procedure – commercial 5G service to be launched soon |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/march_26 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> and launched its commercial 5G service in April.<ref>{{Cite press release |title=Telekom launches commercial 5G service - |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/april_9 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref> By the end of August, the service reached another milestone with dozens of new stations connected in 23 municipalities - Budapest, Budaörs, Zalaegerszeg, Debrecen, Kecskemét, Szeged and parts of Szombathely, as well as in 16 localities around Lake Balaton.<ref>{{Cite press release |title=Telekom offers gigabit speed 5G in 23 settlements already |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/august_26 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite press release |title=Telekom expands its 5G coverage in Budapest using Ericsson Spectrum Sharing - Press |url=https://www.telekom.hu/about_us/press_room/press_releases/2020/november_20 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>

=== 2021 ===
Magyar Telekom acquired frequency usage rights in the auction for the 900&nbsp;MHz and 1800&nbsp;MHz frequency bands.<ref>{{Cite press release|title=Magyar Telekom acquires frequency usage rights |url=https://www.telekom.hu/about_us/press_room/press_releases/2021/january_28 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Magyar Telekom acquired 100% stake in the alternative ICT provider GTS Hungary from Deutsche Telekom. With the transaction completed in April Magyar Telekom has further strengthened its positions in the business services market.<ref>{{Cite web |title=Magyar Telekom to acquire GTS Hungary - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/february_25_2 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Based on the company's 2020 sustainability results, Magyar Telekom was nominated among the best performing companies in the telecommunications sector by ISS Corporate Solutions.<ref>{{Cite press release |title=Magyar Telekom among top sustainable companies globally - |url=https://www.telekom.hu/about_us/press_room/press_releases/2021/october_20 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Based on PwC Hungary's annual research, Magyar Telekom won the Most Attractive Workplace Award in the telecom sector for the fourth year in a row in 2021.<ref>{{Cite press release|last=PricewaterhouseCoopers |title=Money, flexibility, and a cool boss - this is what young workforce is after when choosing a workplace |url=https://www.pwc.com/hu/en/pressroom/2021/employee_preference_survey_2021.html |access-date=2022-08-15 |website=PwC |language=hu-hu}}</ref>
Magyar Telekom and MET signed an agreement in March to establish an equally shared joint venture that provides gas and electricity services for business customers. E2 Hungary will enter the market of business energy services with favourable terms and competitive offers on January 1, 2016. As of this date, Magyar Telekom’s B2B energy service operations were transferred to the new company.<ref>{{Cite web |title=Telekom-MET partnership in energy services provided for business customers - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/march_11 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


=== 2022 ===
Magyar Telekom has signed in May an agreement to build the company's new headquarters and take a long-term lease on it. According to plans the company will relocate in the second half of 2018 to its new operating center to be built in the spirit of sustainability, which will meet the 21 st century requirements. The construction works are to begin in the first quarter of 2016.<ref>{{Cite web |title=Magyar Telekom: agreement on the new headquarters - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/may_19 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Magyar Telekom renewed its sponsorship contract with the Telekom Veszprém men's handball team. According to the agreement, Telekom continues to support the men's adult and junior teams of the Veszprém club for another four years, until the end of the 2025–2026 championship season.<ref>{{Cite press release|title=Magyar Telekom extends contract with Telekom Veszprém |url=https://www.telekom.hu/about_us/press_room/press_releases/2022/june_15 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>


Magyar Telekom signed an agreement in December to sell its 100% shareholding in Origo Zrt. to New Wave Media Kft. The transaction is in line with Magyar Telekom’s increased strategic focus on its core business and on further strengthening its free cash flow generation.<ref>{{Cite web |title=Magyar Telekom signs agreement to sell Origo Zrt. - Press Releases - Press Room |url=https://www.telekom.hu/about_us/press_room/press_releases/2015/december_17 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref>
Magyar Telekom switched off its 3G network on 1 July 2022.<ref>{{Cite press release|title=Final stage of disconnecting the 3G network – The most affected customers were directly notified by the service provider |url=https://www.telekom.hu/about_us/press_room/press_releases/2022/june_13 |access-date=2022-08-15 |website=Magyar Telekom |language=en}}</ref><ref>{{Cite web |title=Magyar Telekom switches off 3G mobile network - BBJ |url=https://bbj.hu/business/tech/telco/magyar-telekom-switches-off-3g-mobile-network |access-date=2022-08-15 |website=BBJ.hu |date=2 July 2022 |language=en}}</ref>


=== 2023 ===
In 2015 Telekom’s fixed line broadband internet service became available to further 440,000 households. As a result of developments Telekom’s high speed internet coverage increased to more than 2.2 million homes, and in line with Telekom’s goals, the broadband service coverage of rural regions improved significantly.<ref>{{Cite web |title=Telekom a Digitális Nyíregyházáért - Sajtóközlemények - Sajtószoba |url=https://www.telekom.hu/rolunk/sajtoszoba/sajtokozlemenyek/2015/oktober_06 |url-status=live |access-date=2022-08-15 |website=Magyar Telekom |language=hu}}</ref>
From February 1, 2023, Magyar Telekom provides new IT and telecommunications services from a single source for its customers of medium and large companies. Magyar Telekom's medium-sized and large company customers can use the telecommunications and IT services under the Telekom brand name, in the form of a monthly fee, from one source, from one service provider. The unique system integration needs of domestic companies are supported in the usual form, in a separate company, by Telekom Rendszerintegráció Zrt.


== Controversies ==
== Controversies ==


In July 2017, [[T-Systems Hungary]], a subsidiary of Magyar Telekom, launched an online ticket service for BKK, the unified transport operator of Budapest, Hungary. The application allegedly contained multiple security bugs. T-Systems Hungary reported online attacks on the application to the local authorities. One major bug was reported to BKK by an 18-year-old student, who was later detained by the police in the middle of the night, causing a public outcry, as it was revealed that the detention was ordered after the report by T-Systems. Many comments and negative ratings were added to T-Systems and BKK's social media pages.<ref>{{Cite web |last=Zrt |first=HVG Kiadó |date=2017-08-04 |title=Etikus hackelés: a jó szándék kevés |url=https://hvg.hu/tudomany/20170804_fresz_ferenc_etikus_hackeles_a_jo_szandek_keves |access-date=2022-08-15 |website=hvg.hu |language=hu}}</ref><ref>{{cite web|url=https://blog.marai.me/2017/07/24/18-year-old-arrested-bkk-tsystems-e-ticket/|title=18 year old guy arrested for reporting a shamefully stupid bug in the new Budapest e-Ticket system|first=László|last=Márai|date=24 July 2017}}</ref><ref>{{cite web|url=http://index.hu/belfold/2017/07/21/ejjel_elvittek_a_rendorok_a_bkk_hekkeret/|title=Éjjel elvitték a rendőrök a BKK e-jegyének hibáit feltáró fiatalt}}</ref><ref>{{cite web|url=https://444.hu/2017/07/21/ejszaka-elvittek-a-rendorok-a-18-eves-fiut-aki-szolni-mereszelt-a-bkk-nak-hogy-szar-a-webjegye|title=Éjszaka elvitték a rendőrök a 18 éves fiút, aki szólni merészelt a BKK-nak, hogy szar a webjegye|first=Magyari|last=Péter|date=21 July 2017|website=444}}</ref>
In July 2017, [[T-Systems Hungary]], a subsidiary of Magyar Telekom, launched an online ticket service for BKK, the unified transport operator of Budapest, Hungary. The application allegedly contained multiple security bugs. T-Systems Hungary reported online attacks on the application to the local authorities. One major bug was reported to BKK by an 18-year-old student, who was later detained by the police in the middle of the night, causing a public outcry, as it was revealed that the detention was ordered after the report by T-Systems. Many comments and negative ratings were added to T-Systems and BKK's social media pages.<ref>{{Cite web |last=Zrt |first=HVG Kiadó |date=2017-08-04 |title=Etikus hackelés: a jó szándék kevés |url=https://hvg.hu/tudomany/20170804_fresz_ferenc_etikus_hackeles_a_jo_szandek_keves |access-date=2022-08-15 |website=hvg.hu |language=hu}}</ref><ref>{{cite web|url=https://blog.marai.me/2017/07/24/18-year-old-arrested-bkk-tsystems-e-ticket/|title=18 year old guy arrested for reporting a shamefully stupid bug in the new Budapest e-Ticket system|first=László|last=Márai|date=24 July 2017}}</ref><ref>{{cite web|url=http://index.hu/belfold/2017/07/21/ejjel_elvittek_a_rendorok_a_bkk_hekkeret/|title=Éjjel elvitték a rendőrök a BKK e-jegyének hibáit feltáró fiatalt|date=21 July 2017 }}</ref><ref>{{cite web|url=https://444.hu/2017/07/21/ejszaka-elvittek-a-rendorok-a-18-eves-fiut-aki-szolni-mereszelt-a-bkk-nak-hogy-szar-a-webjegye|title=Éjszaka elvitték a rendőrök a 18 éves fiút, aki szólni merészelt a BKK-nak, hogy szar a webjegye|first=Magyari|last=Péter|date=21 July 2017|website=444}}</ref>


== References ==
== References ==
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* [https://web.archive.org/web/20060510115100/http://sajtoszoba.magyartelekom.hu/process?action=notice&lang=eng&id=2746 Today Matáv has officially changed its name to Magyar Telekom] (article)
* [https://web.archive.org/web/20060510115100/http://sajtoszoba.magyartelekom.hu/process?action=notice&lang=eng&id=2746 Today Matáv has officially changed its name to Magyar Telekom] (article)


{{Hungarian mobile phone companies}}
{{Deutsche Telekom}}
{{Deutsche Telekom}}
{{BUX companies}}
{{BUX companies}}
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[[Category:Telecommunications companies of Hungary]]
[[Category:Telecommunications companies of Hungary]]
[[Category:Telecommunications companies established in 1991]]
[[Category:Telecommunications companies established in 1991]]
[[Category:Companies in the BUX]]
[[Category:Companies in the Central European Blue Chip Index]]

Latest revision as of 17:32, 12 November 2024

Magyar Telekom Nyrt.
Company typePublic Subsidiary
BPSE: MTELEKOM
BUX Component
CETOP20 Component
IndustryTelecommunications
Headquarters
Budapest
,
Hungary
Area served
Central and Eastern Europe
Key people
Rékasi Tibor (CEO)
ProductsFixed Telephony, Mobile Telephony, Broadband Internet, IT Services, Networking Solutions, Digital TV
RevenueHUF 746,669 million (2022)
HUF 109,178 million (2022)
HUF 62,954 million (2022)
Total assetsHUF 1,456,417 million (2022)
Total equityHUF 734,776 million (2022)
Number of employees
6,711 (2022)
ParentDeutsche Telekom (61.39%)
SubsidiariesMakedonski Telekom
Websitewww.telekom.hu
Headquarters of Magyar Telekom in Budapest
Dr. Robert Hauber, Chairperson of Magyar Telekom's Board since April 2017
Tibor Rékasi, Magyar Telekom's Chief Executive Officer

Magyar Telekom Nyrt. (officially Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság, Magyar Telekom Telecommunications Public Limited Company[1] lit. 'Hungarian Telecom Telecommunications Public Limited Company') is one of the leading Hungarian telecommunications service provider company. It is a subsidiary of Deutsche Telekom.[2]

Magyar Telekom provides a full range of telecommunications and information communication (ICT) services to private individuals as well as small, medium and large corporate customers, including landline and mobile phone, data transfer and non-voice based, as well as IT and system integration services uniformly under the Telekom brand. Magyar Telekom is connected to the lives of its customers by millions of threads, telephone, internet, TV and IT: it has a high-quality, reliable and uniquely wide range of services in all areas. Magyar Telekom Nyrt. is the 100% owner of Telekom Regszerintegració Zrt., as well as the majority owner of Makedonski Telekom, the leading integrated service provider in North Macedonia.


Until 6 May 2005, it was known as Matáv (Magyar Távközlési Rt. – Hungarian Telecommunications PLC). The company was formed under the name of Magyar Távközlési Vállalat (Hungarian Telecommunications Enterprise) in December 1989, when Magyar Posta (Hungarian Post) was split into three separate enterprises. On 31 December 1991, the company was re-structured as a public limited company as Magyar Távközlési Rt.. On 1 July 1993, the Telecommunications Act came into effect, making it possible to privatize the company. The company remained 100% state owned until the end of 1993. At this point, a consortium was formed between Deutsche Telekom and Ameritech, which was named MagyarCom. MagyarCom bought a company share of 30.1% for a price of US$875 million.

History

[edit]

Early years

[edit]

On 31 December 1989, after becoming one of the three sections of the Hungarian Post service area, the Hungarian Telecommunications Company (Matáv) was founded, as telecommunications operator Magyar Telecom Rt. The company was wholly owned by the state until the end of 1993, but became privatized after the Telecommunications Act came into effect 1 July 1993. In 1993, 30.1% ownership of Matáv was purchased by Deutsche Telekom and Ameritech International telecommunications companies, under the new name, MagyarCom Consortium.[3] During the privatization process MagyarCom acquired a majority stake of the company, under a contract signed on 22 December 1995. The effect of the two companies forming a consortium was Central and Eastern Europe's largest privatization, and also the largest foreign investment in Hungary.[4]

Deutsche Telekom's majority

[edit]

On 14 November 1997, Matáv share trading began in Budapest and New York City, placing 26.31% of the shares on the market, which was the largest share subscription ever held in Hungary, making Matáv the first Central European company to be listed on the New York Stock Exchange. In the summer of 1999, ÁPV Rt. (Hungary's State Privatization Property Agency) sold the last package of shares of Hungary's 5.75%, but still held the golden share.[5]

On 3 July 2000, Deutsche Telekom acquired SBC's 50% stake in MagyarCom in compliance of their shareholder agreement. As a result of the change in the ownership structure of MagyarCom, Deutsche Telekom's ownership in Matáv increased to 59.52%, the remaining 40.48% public shareholding, while the golden share was owned by Hungary.[5]

Internationalization

[edit]

Since 2001, it was possible for Matáv to become an international telecommunications group. The consortium led by Matáv acquired a majority stake in Macedonia's national telecommunications company Makedonski Telekomunikacii (MakTel), which became a consolidated subsidiary of the group.[5] As a further step, Matáv acquired the remaining 50% stake in Emitel Rt.

The group's companies took leading positions in the mobile phone, internet and business data communications markets, with a share of over 80% in the fixed phone market.[6]

A new governance structure of the group was adopted at the end of 2001.[5]

Rebranding

[edit]

In 2002, the Matáv Group obtained group-level certification in accordance with ISO 9001:2000, certified by SGS S.A.[5]

Matáv also wanted to lead telecommunications and Internet services in Hungary, as evidenced by the 100,000th ADSL subscription acquired in December 2003. In mobile telephones, number portability was a minor difficulty, but the Westel division of the group solved the problem in 2004.[5]

In March 2004, the group decided to replace the Westel name, which had existed since 1989, and joined the global T-Mobile brand on 1 May 2004. Subsequently, the Matáv Group decided to consolidate and merge, subordinating the structure of the group of companies on 1 January 2005, and then on 6 May all its services and operational organizations under central management and the group of companies. It changed its company name, and from that date, the Magyar Telekom Group operated as a group of "T" brand names.[7]

On 8 November 2005, Magyar Telekom purchased Orbitel (Bulgaria's telecommunications provider), a transaction that ended on 3 February 2006.[8]

The merge caused T-Mobile Magyarország Rt. and Magyar Telekom Rt. to stop existing,[9] and András Sugár, CEO of T-Mobile, resigned. At the same time, Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság took over their role on 1 March 2006.[5]

2007

[edit]

According to the decision of Magyar Telekom's board of directors as approved by the company's General Meeting, T-Online Hungary's Internet access area and the regional fixed line subsidiary Emitel were integrated within Magyar Telekom as of 1 October 2007. T-Online Hungary's web and content services business area continued to operate under the name Origo Media and Communications as a Magyar Telekom Group subsidiary.[10]

On 25 September 2007, Magyar Telekom's board of directors took a decision to change the management and organization structure of the company, in order to raise the standard of services, improve cost efficiency and exploit new, innovative service and business opportunities. The decision to change the organization model shifted the focus from technology to the demands of customer segments. Consequently, the new management structure of Magyar Telekom determines the operating model of the Group on the basis of customer segments. The new management structure, developed in order to reach the strategic objectives and based on customer segments, was implemented on January 1, 2008.[11]

2008

[edit]

From January 2008 the organization of T-Systems business unit[clarification needed] was simplified through integration of subsidiaries in an effort to provide better service to customers and increase efficiency. The number of T-Systems subsidiaries was reduced from six to two, while retaining the flexibility and customer focus.[11]

As part of Magyar Telekom's integration processes, iWiW and Adnetwork Online Marketing merged into Origo 30 June 2008.[12]

Following the board of directors decision in June 2008, Magyar Telekom introduced the T-Home brand in September, which replaced the T-Com, T-Online and T-Kábel brands and has become the single brand representing fixed line communications and entertainment services at home. The corporate “T” brand has been renewed simultaneously, and it functions as an umbrella brand for the brands offered by T-Home, T-Mobile and the T-Systems. Magyar Telekom's new slogan “Life is for sharing” was also introduced and is used both by T-Home and T-Mobile. The rebranding has created a simpler brand structure, easier to identify for customers. Along with the introduction of T-Home brand, we also repositioned Magyar Telekom as Hungary's only “double triple-play” provider, which, through T-Home and T-Mobile, offers Internet, television and telephone services on the fixed line and mobile networks alike, at home and on the move.[13]

2009

[edit]

According to the decision of Magyar Telekom's board of directors as approved by the company's extraordinary General Meeting on June 29, 2009, the merger of cable TV subsidiaries T-Kabel Hungary and Del-Vonal into Magyar Telekom was completed 30 September 2009.[14]

2010

[edit]

In April 2010 the board of directors made changes effective July 1 to the management structure of the company to improve its efficiency in responding to changing market and economic conditions.[15]

Magyar Telekom withdrew from the New York Stock Exchange on 12 November 2010 to simplify the structure of financial reporting and reduce administrative costs.[16][17]

2012

[edit]

4G technology in Hungary

[edit]

On 1 January, Telekom was the first telecommunications company in Hungary to launch its 4G/LTE-based mobile Internet service, which provided full outdoor 4G coverage of Budapest and 4G mobile internet to almost 27% of the country's population.[18][19][20]

At its meeting held in June, Magyar Telekom's board of directors approved the mid- and long-term strategic direction of the company's operations. One of the first steps is the establishment of a new management structure. The changes, started from January 2013, will enable Magyar Telekom to exploit the new, innovative service and business opportunities by responding more flexibly to changes in customer demand and to market challenges. The company's new organizational structure is also designed to enable Magyar Telekom to serve its customers in a high-quality, state-of-the-art and efficient way. In this framework the executive positions chief commercial officer residential and chief commercial officer SMB have been created to head the management areas in charge of serving the respective customer segments.[21]

2013

[edit]

In September, Magyar Telekom's frequency usage rights in the 1800 MHz and in the 900 MHz frequency band have been extended until 2022 by way of an amendment to authority contract with the President of the National Media and Infocommunications Authority. For Magyar Telekom, the amendment has secured the foundations for providing high quality mobile services in the future.[22]

Magyar Telekom won the Excellence in Customer Service Award of 2013 in the telephone customer service (call center) enterprise category in October. With this Telekom proved to be Hungary's best in call center services among enterprises.[23]

Magyar Telekom acquired nine cable networks in Hungary during the year.[24]

2014

[edit]

The Government of Hungary and Magyar Telekom signed a partnership agreement in February. The Government and the market-leading telecom group have established a long-term cooperation for the country's digital development. The goal is to establish a Digital Hungary, through providing broadband Internet for all, promoting digital literacy and increasing the competitiveness of businesses.[25]

2015

[edit]

Magyar Telekom and Telenor Hungary entered an agreement to jointly develop and operate their 4G networks, and Telekom increased its nationwide residential 4G coverage to 97% i.e. almost complete by the end of 2015.[26]

2016

[edit]

In February Magyar Telekom's board of directors decided to keep Christopher Mattheisen as CEO until 31 May 2019.[27]

Magyar Telekom became the named sponsor of the Veszprém handball team. According to the agreement from the 2016/2017 championship season the teams of the Veszprém Handball Team Zrt., from the U10 age group to the adult team, will be called as Telekom Veszprém Handball Team in all domestic and international championships.[28]

2017

[edit]

On 11 January, Tibor Rékasi was appointed as Magyar Telekom's chief residential commercial officer. On April 1, Kim Kyllesbech Larsen became Magyar Telekom's Chief Technical and IT Officer, and on May 15, Zsuzsanna Friedl became Chief People Officer.Robert Hauber, Deutsche Telekom's Senior Vice President Finance Europe, was appointed as chairman of Magyar Telekom's board of directors.[29][30][31][32]

Magyar Telekom signed a share sale agreement with Hrvatski Telekom d.d. to transfer its majority stake in Crnogorski Telekom. As a result of the transaction Magyar Telekom's majority stake (76.53%) in Crnogorski AD. was transferred to Hrvatski Telekom d.d. for a total of 123.5 million EUR.[33]

Magyar Telekom was the first mobile operator in Hungary to launch voice services on the 4G network. The 4G Voice service has the advantage of providing an uninterrupted 4G data connection even during calls.[34]

Magyar Telekom began building a 5G test network at the automotive test track in Zalaegerszeg.[35]

2018

[edit]

Mattheisen resigned from Magyar Telekom on 1 July, with Rékasi succeeding him,[36] and Melinda Szabó became Magyar Telekom's chief residential commercial officer.[37]

Telekom was the first company on the Hungarian market to enable the use of embedded SIM cards (eSIM) on its network.[38] It also introduced MultiSIM, which allows customers to use both mobile internet and voice services on multiple SIMs with a single subscription. MultiSIM supports both traditional SIM and eSIM cards.[39]

Magyar Telekom was the first in Hungary to present a 5G network operating under real conditions at its headquarters in Krisztina Körút, Budapest.[40]

According to GKI Digital's market analysis Magyar Telekom was the largest mobile handset and tablet supplier on the Hungarian online retail market in 2018.[41]

Between 2014 and 2018 the company spent nearly HUF 240 billion in Hungary to develop the infrastructure of its fixed and mobile networks.[42]

2019

[edit]

At the end of January, Magyar Telekom launched its first standard 5G station in the center of Zalaegerszeg. The gigabit speed test network was implemented as a standard 5G system and was using commercially mature 5G network equipment.[43][44]

Magyar Telekom extended its sponsorship contract with Telekom Veszprém men's handball team. According to the agreement Telekom continued to support the adult and junior teams for another three years, until the end of the 2021–2022 championship season.[45]

On October 1, 2019, Lubor Zatko was appointed Chief Technical and IT Officer of Magyar Telekom.[46]

Magyar Telekom's intensive network development continued in 2019 and as a result the operator covered more than 1.7 million access points with its gigabit speed network, either on fibre and cable technology by September.[42]

Magyar Telekom started the transition to an agile way of working in 2019. The aim of the corporate-level agile transformation was to respond more quickly and effectively to customer needs and the changing market environment.[47][48][49]

2020

[edit]

On March 1, Darja Dodonova, former vice president of Europe segment Technology Controlling at Deutsche Telekom, became the chief financial officer of Magyar Telekom.[50]

Magyar Telekom's board of directors extended Rékasi's contract as CEO for until June 30, 2024.[51] On November 2, Gábor Gonda became CEO of T-Systems Hungary Zrt. and a member of Magyar Telekom's executive management.[52]

Magyar Telekom was successful in the auction for frequency usage rights for 5G and mobile broadband services[53] and launched its commercial 5G service in April.[54] By the end of August, the service reached another milestone with dozens of new stations connected in 23 municipalities - Budapest, Budaörs, Zalaegerszeg, Debrecen, Kecskemét, Szeged and parts of Szombathely, as well as in 16 localities around Lake Balaton.[55][56]

2021

[edit]

Magyar Telekom acquired frequency usage rights in the auction for the 900 MHz and 1800 MHz frequency bands.[57]

Based on the company's 2020 sustainability results, Magyar Telekom was nominated among the best performing companies in the telecommunications sector by ISS Corporate Solutions.[58]

Based on PwC Hungary's annual research, Magyar Telekom won the Most Attractive Workplace Award in the telecom sector for the fourth year in a row in 2021.[59]

2022

[edit]

Magyar Telekom renewed its sponsorship contract with the Telekom Veszprém men's handball team. According to the agreement, Telekom continues to support the men's adult and junior teams of the Veszprém club for another four years, until the end of the 2025–2026 championship season.[60]

Magyar Telekom switched off its 3G network on 1 July 2022.[61][62]

2023

[edit]

From February 1, 2023, Magyar Telekom provides new IT and telecommunications services from a single source for its customers of medium and large companies. Magyar Telekom's medium-sized and large company customers can use the telecommunications and IT services under the Telekom brand name, in the form of a monthly fee, from one source, from one service provider. The unique system integration needs of domestic companies are supported in the usual form, in a separate company, by Telekom Rendszerintegráció Zrt.

Controversies

[edit]

In July 2017, T-Systems Hungary, a subsidiary of Magyar Telekom, launched an online ticket service for BKK, the unified transport operator of Budapest, Hungary. The application allegedly contained multiple security bugs. T-Systems Hungary reported online attacks on the application to the local authorities. One major bug was reported to BKK by an 18-year-old student, who was later detained by the police in the middle of the night, causing a public outcry, as it was revealed that the detention was ordered after the report by T-Systems. Many comments and negative ratings were added to T-Systems and BKK's social media pages.[63][64][65][66]

References

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  2. ^ "Ownership structure" (in Hungarian). Retrieved 15 August 2022.
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  65. ^ "Éjjel elvitték a rendőrök a BKK e-jegyének hibáit feltáró fiatalt". 21 July 2017.
  66. ^ Péter, Magyari (21 July 2017). "Éjszaka elvitték a rendőrök a 18 éves fiút, aki szólni merészelt a BKK-nak, hogy szar a webjegye". 444.
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