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{{Short description|Chinese car manufacturer owned by Chery}}
{{Infobox company
{{Infobox company
| type = [[Brand]]
⚫
| founded = {{Start date and age|1999}}
| founded = 2009
| defunct = {{End date|2012}}
⚫
| defunct = {{End date and age|2021}}
| hq_location_city = [[Wuhu]]
| hq_location_country = China
| hq_location_country = China
| area_served = China
| area_served = China
| key_people = Yin Tongyue
| products = [[Automobile]]s
| parent = [[Chery]]
| owner = [[Chery Automobile]] (100%)
| website = https://www.relyauto.com/
}}
}}


'''Rely''' ({{Lang-zh|trad=威麟|c=威麟}}) was a Chinese passenger car manufacturer owned by [[Chery]]. Headquartered in [[Wuhu]], it operated from 2009 to 2021.
The Rely brand is a mid-to-high-end all-round commercial vehicle brand under Chery. It takes "foresight, progress, and control" as its core and relies on the brand concept of "Engines & Drivers" to meet consumers' diverse needs for commercial vehicles by producing practical, reliable, economical and environmentally friendly high-quality products.


⚫
== History ==
Rely was Discontinued in 2012.
===Beginnings===
In the spring of 2009, the Chinese automotive corporation [[Chery Automobile]] announced plans to expand its portfolio with two new brands aimed at improving the image of the company, which was previously known mainly for cheap cars. Together with [[Riich]], the Rely branch was also launched<ref>{{cite web|access-date=2024-11-03 |title=Chery gets literal, launches two new sub-brands |url=https://www.motorauthority.com/news/1032595_uaw-president-ron-gettelfinger-retiring-in-2010}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>. In September 2009, the first products were presented in the form of a mid-size SUV [[Rely X5]]<ref>{{cite web|access-date=2024-11-03 |language=zh |title=[原创]威麟X5年内上市 欲向硬派越野市场进军 |url=http://info.xcar.com.cn/200909/news_67510_2.html}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>, which was originally developed as a product of the parent brand Chery. In the same month, the mid-size station wagon [[Rely V5]] debuted<ref>{{cite web|access-date=2024-11-03 |language=en |title=Chery Auto launches Rely brand, Rely V5 model |url=https://autonews.gasgoo.com/m/Detail/1012108.html}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>, previously known as the Chery model.


In 2010, the Rely range was expanded with the [[Rely H-Series|H-Series]] family of passenger and delivery models with a design reminiscent of the Japanese [[Toyota HiAce|Toyota HiAce]]<ref>{{cite web|access-date=2024-11-03 |language=pl |title=Chery/Rely H5 - kopia Toyoty Hiace czy nie ? |url=http://www.autazchin.motohobby.net/auto/chery/h5.php}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>. That same year, another model was to be launched in the form of the mid-sized [[minivan]]Rely V8, which, however, never made it beyond the prototype stage.<ref>{{cite web|access-date=2024-11-03 |language=en |title=Chery-Rely V8 MPV on Sale Soon |url=https://carnewschina.com/2010/12/10/chery-rely-v8-mpv-on-sale-soon/}}<!-- auto-translated from Polish by Module:CS1 translator --></ref> In addition, in December 2010, Chery announced that Rely would officially compete in the upcoming Dakar Rally with a specially modified high-performance version of the X5 SUV.<ref>{{cite web|access-date=2024-11-03 |language=en |title=Chery set to participate in 2010 Dakar Rally |url=https://autonews.gasgoo.com/m/1013357.html}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>
⚫
== Products ==


===Range reduction and profile change===
* [[Rely X5]]
Like the related brand [[Riich]], Rely did not achieve the expected popularity<ref name=":1">{{cite web|access-date=2024-11-03 |language=en |title=The Big Read – Chery (3/4) – Brand madness |url=https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/}}<!-- auto-translated from Polish by Module:CS1 translator --></ref>. In 2012, the management of the Chery Group decided to discontinue further development of unsuccessful brands, gradually phasing out their presence on the Chinese market.<ref name=":1" /> As a result, the X5 SUV, among others, did not go on sale after extensive modernization, disappearing from production in its previous form completely in 2013. That same year, the V5 model was incorporated into the Chery lineup as the [[Chery CrossEastar]], and the Rely's role was eventually reduced to a line offering the [[Rely H-Series|H-Series]]<ref name=":1" />. However, the production was taken over by another company, Chery, which produces buses [[Chery & Wanda Bus]], offering this model for the next 8 years until 2021 as one of its products<ref name=":1" />. Then, due to the tightening of exhaust emission standards in China, the H-Series disappeared from the market, and with it - the Rely brand<ref name=":1" />.
<gallery>
== Products ==
⚫
File:Rely V5 -- Auto Chongqing -- 2012-06-07.jpg|Rely V5
{{main|List of Chery vehicles}}[[Rely X5|X5]] (2009–2012)
[[Rely V5|V5]] (2009-2012)
[[Rely H series|H-Series]] (2010–2021)<gallery>
File:2011 Chery Rely X5, front 8.11.18.jpg|Rely X5
File:Rely H5 -- Auto Chongqing -- 2012-06-07.jpg|Rely H5
File:Rely H5 -- Auto Chongqing -- 2012-06-07.jpg|Rely H5
File:Rely X5 01 -- Auto Chongqing -- 2012-06-07.jpg|Rely X5
File:2008 Chery Rely V5, front 8.9.18.jpg|Rely V5
⚫
File:Rely H3 China 2014-04-16.jpg|Rely H3
</gallery>
</gallery>

=== Concept vehicles ===
* Rely V8 (2010)

{{Clear}}

== References ==
{{reflist}}

{{Chery}}

[[Category:Chery]]
[[Category:Chery]]
[[Category:Car brands]]
[[Category:Car manufacturers of China]]

Latest revision as of 09:02, 15 November 2024

Rely
Company typeBrand
Founded2009
Defunct2021; 3 years ago (2021)
Headquarters
Wuhu
,
China
Area served
China
Key people
Yin Tongyue
OwnerChery Automobile (100%)
Websitehttps://www.relyauto.com/

Rely (Chinese: 威麟) was a Chinese passenger car manufacturer owned by Chery. Headquartered in Wuhu, it operated from 2009 to 2021.

History

[edit]

Beginnings

[edit]

In the spring of 2009, the Chinese automotive corporation Chery Automobile announced plans to expand its portfolio with two new brands aimed at improving the image of the company, which was previously known mainly for cheap cars. Together with Riich, the Rely branch was also launched[1]. In September 2009, the first products were presented in the form of a mid-size SUV Rely X5[2], which was originally developed as a product of the parent brand Chery. In the same month, the mid-size station wagon Rely V5 debuted[3], previously known as the Chery model.

In 2010, the Rely range was expanded with the H-Series family of passenger and delivery models with a design reminiscent of the Japanese Toyota HiAce[4]. That same year, another model was to be launched in the form of the mid-sized minivanRely V8, which, however, never made it beyond the prototype stage.[5] In addition, in December 2010, Chery announced that Rely would officially compete in the upcoming Dakar Rally with a specially modified high-performance version of the X5 SUV.[6]

Range reduction and profile change

[edit]

Like the related brand Riich, Rely did not achieve the expected popularity[7]. In 2012, the management of the Chery Group decided to discontinue further development of unsuccessful brands, gradually phasing out their presence on the Chinese market.[7] As a result, the X5 SUV, among others, did not go on sale after extensive modernization, disappearing from production in its previous form completely in 2013. That same year, the V5 model was incorporated into the Chery lineup as the Chery CrossEastar, and the Rely's role was eventually reduced to a line offering the H-Series[7]. However, the production was taken over by another company, Chery, which produces buses Chery & Wanda Bus, offering this model for the next 8 years until 2021 as one of its products[7]. Then, due to the tightening of exhaust emission standards in China, the H-Series disappeared from the market, and with it - the Rely brand[7].

Products

[edit]
Main article: List of Chery vehicles

X5 (2009–2012)

V5 (2009-2012)

H-Series (2010–2021)

  • Rely X5
    Rely X5
  • Rely H5
    Rely H5
  • Rely V5
    Rely V5
  • Rely H3
    Rely H3

Concept vehicles

[edit]
  • Rely V8 (2010)

References

[edit]
  1. ^ "Chery gets literal, launches two new sub-brands". Retrieved 2024-11-03.
  2. ^ "[原创]威麟X5年内上市 欲向硬派越野市场进军" (in Chinese). Retrieved 2024-11-03.
  3. ^ "Chery Auto launches Rely brand, Rely V5 model". Retrieved 2024-11-03.
  4. ^ "Chery/Rely H5 - kopia Toyoty Hiace czy nie ?" (in Polish). Retrieved 2024-11-03.
  5. ^ "Chery-Rely V8 MPV on Sale Soon". Retrieved 2024-11-03.
  6. ^ "Chery set to participate in 2010 Dakar Rally". Retrieved 2024-11-03.
  7. ^ a b c d e "The Big Read – Chery (3/4) – Brand madness". Retrieved 2024-11-03.
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