Fenty Beauty: Difference between revisions

Fenty Beauty LLC
	A Fenty Beauty display at Sephora on September 23, 2017, shortly after launch
Industry	Cosmetics
Founded	September 8, 2017; 7 years ago
Founder	Robyn Rihanna Fenty
Headquarters	425 Market Street, 19th Floor, San Francisco, California, United States
Area served	Worldwide
Key people	Rihanna (CEO, Owner), ; Jahleel Weaver (Creative Director)
Products	Cosmetics
Owner	Robyn Rihanna Fenty (50%) ; LVMH (50%)
Number of employees	200
Parent	Kendo Holdings; LVMH; Fenty Corp
Website	fentybeauty.com

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Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

Background

In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music.^[1] Fenty Beauty was among these new trademarks.^[2]^[3]

Rihanna launched Fenty Beauty in 2017, when she was 29 years old.^[4] Previously, she had collaborated with MAC Cosmetics,^[5]^[6] as well as released 10 fragrances via Parlux Ltd,^[7]^[8]^[9] but Fenty Beauty was her first solo cosmetics brand.^[10] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division.^[7] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products^[11] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets.^[7] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines.^[7]

Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones.^[12]

History

Launch

Fenty Beauty's first products went on sale on September 8, 2017.^[13] The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores^[14] until May 2019, where the line would also become available in the high street chemist Boots UK.^[15] Currently, Fenty Beauty is available in 17 countries.^[16]^[17]^[18]

2017–2019

Fenty Beauty products have drawn universal acclaim for the range of shades offered,^[19]^[20]^[21]^[22]^[23] particularly for the inclusion of darker shades for its Pro Filt'R foundation,^[24] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections.^[25]^[26] Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty,^[27]^[28] Tarte's Shape Tape Foundation,^[25] and Benefit's Hello Happy Foundation.^[29]

On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm.^[30]^[31]^[32]^[33]^[34] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic".^[35] Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black.^[36]

On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday.^[37] Taken from the line's popular Killawatt Freestyle Highlighter "Trophy Wife" (metallic gold),^[38] "Dirty Thirty" was packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo.^[39]

On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination.^[40] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the vanilla-coconut scented pom pom was packed with rose gold glitter designed to fit all skin tones.^[41] Shortly after the luminizer products were released, Fenty Beauty launched in Saudi Arabia.^[42]

On October 4, 2018, Fenty Beauty launched their winter collection "ChillOwt",^[43] which included a variety of winter-themed and cool-toned products. This collection included the Killawatt Foil Palette^[44] (highlighter palette with seven metallic shades),^[45] "Snow Daze" and "Snow Nights" (two lipstick sets), and sets of crayons for lip and eye and "Avalanche Powders" (loose pigmented powder).^[43]

On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades.^[46] Additionally, the Pro Filt’r Foundation added 10 new shades,^[47] with the concealer and foundation shades corresponding with the same number. The Pro Filt’r Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.^[48]

2020–Present

On February 17, 2022, Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products beginning March 6, 2022.^[49]

On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, Ghana, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe on May 27, 2022.^[50]

In August 2022, Madison Beer was announced as the latest ambassador of Fenty Beauty joining Madison Bailey, Kane Lim, and Nikita Kering.^[51]

In 2023, Fenty Beauty provided experiences within Roblox, including user-creation of their own Fenty products. ^[52]

On October 1, 2023, Fenty Beauty began being sold at Ulta Beauty inside Target stores.^[53]

On April 1, 2024, Rihanna announced that Fenty Beauty would be launching in mainland China.^[54]

Pricing

The initial products released by Fenty Beauty were seen as reasonably priced (compared to other prestige brands)^[55]^[56] and accessible to a broad range of consumers,^[57] following Rihanna's approach to her fragrance releases.

Marketing

In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value,^[58] ahead of other high-profile brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and, NYX.^[4] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube.^[59]

In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl.^[60] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch".^[61]

Rihanna performed at the 2023 Super Bowl Halftime Show where she featured Fenty Beauty to touch up her makeup.^[62] The feature reportedly earned the brand $5.6 million within 12 hours. ^[63]

Diversity

As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color.^[56] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot.^[64] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oréal started ad campaigns aimed at women of color.^[65]

Fenty Beauty has embraced makeup use across gender lines,^[66] producing an ad in March 2018, called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand.^[67]^[68] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490).^[69] Time magazine described him as looking "luminous";^[70] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level."^[71] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.^[71]^[72]

Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns.^[68] In response, she invoked a desire to avoid tokenism and respect privacy, stating:

"...worked with many gifted trans women throughout the years. However, I don't go around doing trans castings! Just like I don't do straight non-trans women castings! I respect all women, and whether they're trans or not is none of my business! It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool!"^[73]

Fenty Beauty did make a sponsored post on Instagram with transgender model Rose Montoya.^[74] They later partnered with transgender model and social media influencer Emira D'Spain.^[75]

Sales

Within one month of release, Fenty Beauty's sales were valued at $72 million,^[76] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores.)^[77] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes.^[76] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%.^[78]

According to Bernard Arnault, chairman and chief executive officer (CEO) of LVMH, Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018.^[79] ^[80] Forbes reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue.^[81] The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna.^[82]

Awards

Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,^[83] alongside NASA's Martian spacecraft InSight,^[84] Apple's iPhone X,^[85] Nike's Pro Hijab,^[86] and the Tesla Model 3.^[87] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out.^[65]

Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector.^[35]

In 2018, Fenty Beauty also won WWD beauty Digital innovator of the year.^[88]

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External links

Official website

[1] "Rihanna trademarks her name for use on a clothing empire". The Independent. August 8, 2014. Archived from the original on February 19, 2018. Retrieved February 26, 2023.

[2] Sharkey, Linda (August 8, 2014). "Rihanna trademarks her name for use on a clothing empire". The Independent. Archived from the original on February 19, 2018. Retrieved April 17, 2018.

[3] "A$AP Rocky teams up with Rihanna for Fenty Skin lip balm campaign". cosmeticsbusiness.com. Retrieved February 14, 2024.

[:1-4] Gray, Yasmine (November 22, 2017). "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017". Billboard. Archived from the original on March 3, 2018. Retrieved March 26, 2018.

[5] Conti, Samantha; Naughton, Julie (February 20, 2013). "MAC Joins Forces With Rihanna". Women's Wear Daily. Archived from the original on March 28, 2018. Retrieved March 28, 2018.

[6] Univer, Eden. "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves". Teen Vogue. Archived from the original on March 28, 2018. Retrieved March 28, 2018.

[:4-7] Born, Pete (April 14, 2016). "LVMH Signs Rihanna to Create a Makeup Brand". Women's Wear Daily. Archived from the original on March 28, 2018. Retrieved March 28, 2018.

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@@ Line 3: / Line 3: @@
 {{Infobox company
 | name = Fenty Beauty LLC
-| logo =
+| logo = Fenty beauty logo.png
 | logo_size =
 | logo_alt =
@@ Line 11: / Line 11: @@
 | image_alt = A Sephora storefront with large posters showing two close-up photos of [[Rihanna]] and one Fenty Beauty cosmetic item
 | image_caption = A Fenty Beauty display at [[Sephora]] on September 23, 2017, shortly after launch
-| trading_name = FEИTY BEAUTY
+| trading_name =
 | industry = Cosmetics
 | products = [[Cosmetics]]
@@ Line 20: / Line 20: @@
 | hq_location_country = California, United States
 | area_served = Worldwide
-| key_people = Rihanna (Founder, CEO, Owner), <br/>[[Jahleel Weaver]]  (Creative Director)
+| key_people = Rihanna (CEO, Owner), <br/>[[Jahleel Weaver]]  (Creative Director)
-| owner = [[Robyn Fenty]] (50%) <br/> [[LVMH]]  (50%)
+| owner = Robyn Rihanna Fenty (50%) <br/> [[LVMH]]  (50%)
 | num_employees = 200
 | parent = Kendo Holdings<br>[[LVMH]]<br>Fenty Corp
-| estimated value = $ 2.8 Billion (as of 2019)
 | website = {{URL|fentybeauty.com}}
 }}
-'''Fenty Beauty''' (stylized as '''FEИTY BEAUTY''') is a [[cosmetics]] brand by [[Rihanna]], that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R [[Foundation (cosmetics)|foundation]] became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.
+'''Fenty Beauty LLC''' (stylized as '''FEИTY BEAUTY''') is a [[cosmetics]] brand by [[Rihanna]], that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R [[Foundation (cosmetics)|foundation]] became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.
 == Background ==
-In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music.<ref>{{Cite web |date=2014-08-08 |title=Rihanna trademarks her name for use on a clothing empire |url=https://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html |access-date=2023-02-26 |website=The Independent |language=en}}</ref> Fenty Beauty was among these new trademarks.<ref>{{Cite news|url=https://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html|title=Rihanna trademarks her name for use on a clothing empire|last=Sharkey|first=Linda|date=August 8, 2014|work=The Independent|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180219101907/http://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html|archive-date=February 19, 2018|url-status=live}}</ref>
+In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music.<ref>{{Cite web |date=2014-08-08 |title=Rihanna trademarks her name for use on a clothing empire |url=https://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html |access-date=2023-02-26 |website=The Independent |language=en |archive-date=February 19, 2018 |archive-url=https://web.archive.org/web/20180219101907/http://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html |url-status=live }}</ref> Fenty Beauty was among these new trademarks.<ref>{{Cite news|url=https://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html|title=Rihanna trademarks her name for use on a clothing empire|last=Sharkey|first=Linda|date=August 8, 2014|work=The Independent|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180219101907/http://www.independent.co.uk/life-style/fashion/news/rihanna-trademarks-her-name-9656814.html|archive-date=February 19, 2018|url-status=live}}</ref><ref>{{Cite web |title=A$AP Rocky teams up with Rihanna for Fenty Skin lip balm campaign |url=https://cosmeticsbusiness.com/a-ap-rocky-teams-up-with-rihanna-for-fenty |access-date=2024-02-14 |website=cosmeticsbusiness.com |language=en}}</ref>
-Rihanna launched Fenty Beauty in 2017, when she was 29 years old.<ref name=":1">{{Cite magazine|url=https://www.billboard.com/articles/news/lifestyle/8046279/rihanna-fenty-beauty-time-best-inventions-2017|title=5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017|last=Gray|first=Yasmine|date=November 22, 2017|magazine=[[Billboard (magazine)|Billboard]]|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180303115928/https://www.billboard.com/articles/news/lifestyle/8046279/rihanna-fenty-beauty-time-best-inventions-2017|archive-date=March 3, 2018|url-status=live}}</ref> Previously, she had collaborated with [[MAC Cosmetics]],<ref>{{Cite news|url=http://wwd.com/beauty-industry-news/color-cosmetics/mac-joins-forces-with-rihanna-6780854/|title=MAC Joins Forces With Rihanna|last1=Conti|first1=Samantha|date=February 20, 2013|work=Women's Wear Daily|access-date=March 28, 2018|last2=Naughton|first2=Julie|archive-url=https://web.archive.org/web/20180328103146/http://wwd.com/beauty-industry-news/color-cosmetics/mac-joins-forces-with-rihanna-6780854/|archive-date=March 28, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.teenvogue.com/gallery/rihanna-hearts-mac-collection|title=Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves|last=Univer|first=Eden|work=Teen Vogue|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328102550/https://www.teenvogue.com/gallery/rihanna-hearts-mac-collection|archive-date=March 28, 2018|url-status=live}}</ref> as well as released 10 fragrances via Parlux Ltd,<ref name=":4">{{Cite news|url=http://wwd.com/beauty-industry-news/color-cosmetics/lvmh-rihanna-makeup-brand-10409670/|title=LVMH Signs Rihanna to Create a Makeup Brand|last=Born|first=Pete|date=April 14, 2016|work=Women's Wear Daily|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328102752/http://wwd.com/beauty-industry-news/color-cosmetics/lvmh-rihanna-makeup-brand-10409670/|archive-date=March 28, 2018|url-status=live}}</ref><ref>{{Cite web|url=https://www.theguardian.com/media/2014/jun/04/rihanna-rogue-perfume-ad-restricted-sexually-suggestive|title=Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image|date=June 4, 2014|website=The Guardian|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327144934/https://www.theguardian.com/media/2014/jun/04/rihanna-rogue-perfume-ad-restricted-sexually-suggestive|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=http://www.glamourmagazine.co.uk/article/rihanna-male-fragrance-rogue-man|title=Rihanna unveils her first ever men's scent: Rogue Man|last=Bayley|first=Leanne|date=November 13, 2014|work=Glamour UK|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20190405204827/https://www.glamourmagazine.co.uk/article/rihanna-male-fragrance-rogue-man|archive-date=April 5, 2019|url-status=live}}</ref> but Fenty Beauty was her first solo cosmetics brand.<ref name=":6">{{Cite news|url=https://www.nytimes.com/2017/09/06/fashion/new-york-fashion-week-rihanna.html|title=Is It New York Fashion Week? Or Is It Rihanna Inc.?|last=Friedman|first=Vanessa|date=September 6, 2017|work=The New York Times|access-date=March 28, 2018|issn=0362-4331|archive-url=https://web.archive.org/web/20180328104704/https://www.nytimes.com/2017/09/06/fashion/new-york-fashion-week-rihanna.html|archive-date=March 28, 2018|url-status=live}}</ref> She developed the line with luxury conglomerate [[Louis Vuitton Moët Hennessey]] (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division.<ref name=":4" /> Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as [[white-label product]]s<ref>{{Cite web|url=http://www.kendobrands.com/|title=Home|website=Kendo|access-date=March 14, 2018|archive-url=https://web.archive.org/web/20180315134412/http://www.kendobrands.com/|archive-date=March 15, 2018|url-status=live}}</ref> for sale through cosmetics retailer [[Sephora]], another LVMH subsidiary, as well as other outlets.<ref name=":4" /> ''[[Women's Wear Daily]]'' reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce [[Marc Jacobs|Marc Jacobs Beauty]] and [[Kat Von D|Kat Von D Beauty]] lines.<ref name=":4" />
+Rihanna launched Fenty Beauty in 2017, when she was 29 years old.<ref name=":1">{{Cite magazine|url=https://www.billboard.com/articles/news/lifestyle/8046279/rihanna-fenty-beauty-time-best-inventions-2017|title=5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017|last=Gray|first=Yasmine|date=November 22, 2017|magazine=[[Billboard (magazine)|Billboard]]|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180303115928/https://www.billboard.com/articles/news/lifestyle/8046279/rihanna-fenty-beauty-time-best-inventions-2017|archive-date=March 3, 2018|url-status=live}}</ref> Previously, she had collaborated with [[MAC Cosmetics]],<ref>{{Cite news|url=http://wwd.com/beauty-industry-news/color-cosmetics/mac-joins-forces-with-rihanna-6780854/|title=MAC Joins Forces With Rihanna|last1=Conti|first1=Samantha|date=February 20, 2013|work=Women's Wear Daily|access-date=March 28, 2018|last2=Naughton|first2=Julie|archive-url=https://web.archive.org/web/20180328103146/http://wwd.com/beauty-industry-news/color-cosmetics/mac-joins-forces-with-rihanna-6780854/|archive-date=March 28, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.teenvogue.com/gallery/rihanna-hearts-mac-collection|title=Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves|last=Univer|first=Eden|work=Teen Vogue|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328102550/https://www.teenvogue.com/gallery/rihanna-hearts-mac-collection|archive-date=March 28, 2018|url-status=live}}</ref> as well as released 10 fragrances via Parlux Ltd,<ref name=":4">{{Cite news|url=http://wwd.com/beauty-industry-news/color-cosmetics/lvmh-rihanna-makeup-brand-10409670/|title=LVMH Signs Rihanna to Create a Makeup Brand|last=Born|first=Pete|date=April 14, 2016|work=Women's Wear Daily|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328102752/http://wwd.com/beauty-industry-news/color-cosmetics/lvmh-rihanna-makeup-brand-10409670/|archive-date=March 28, 2018|url-status=live}}</ref><ref>{{Cite web|url=https://www.theguardian.com/media/2014/jun/04/rihanna-rogue-perfume-ad-restricted-sexually-suggestive|title=Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image|date=June 4, 2014|website=The Guardian|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327144934/https://www.theguardian.com/media/2014/jun/04/rihanna-rogue-perfume-ad-restricted-sexually-suggestive|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=http://www.glamourmagazine.co.uk/article/rihanna-male-fragrance-rogue-man|title=Rihanna unveils her first ever men's scent: Rogue Man|last=Bayley|first=Leanne|date=November 13, 2014|work=Glamour UK|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20190405204827/https://www.glamourmagazine.co.uk/article/rihanna-male-fragrance-rogue-man|archive-date=April 5, 2019|url-status=live}}</ref> but Fenty Beauty was her first solo cosmetics brand.<ref name=":6">{{Cite news|url=https://www.nytimes.com/2017/09/06/fashion/new-york-fashion-week-rihanna.html|title=Is It New York Fashion Week? Or Is It Rihanna Inc.?|last=Friedman|first=Vanessa|date=September 6, 2017|work=The New York Times|access-date=March 28, 2018|issn=0362-4331|archive-url=https://web.archive.org/web/20180328104704/https://www.nytimes.com/2017/09/06/fashion/new-york-fashion-week-rihanna.html|archive-date=March 28, 2018|url-status=live}}</ref> She developed the line with luxury conglomerate [[Louis Vuitton Moët Hennessey]] (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division.<ref name=":4" /> Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as [[white-label product]]s<ref>{{Cite web|url=http://www.kendobrands.com/|title=Home|website=Kendo|access-date=March 14, 2018|archive-url=https://web.archive.org/web/20180315134412/http://www.kendobrands.com/|archive-date=March 15, 2018|url-status=live}}</ref> for sale through cosmetics retailer [[Sephora]], another LVMH subsidiary, as well as other outlets.<ref name=":4" /> ''[[Women's Wear Daily]]'' reported that LVMH may have paid $10 million (USD) for the agreement, which followed Kendo deals to produce [[Marc Jacobs|Marc Jacobs Beauty]] and [[Kat Von D|Kat Von D Beauty]] lines.<ref name=":4" />
 Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones.<ref>{{cite web|url=https://www.fentybeauty.com/about-fenty|title=Fenty Beauty by Rihanna – About|website=Fenty Beauty|access-date=April 19, 2018|archive-url=https://web.archive.org/web/20180416225851/https://www.fentybeauty.com/about-fenty|archive-date=April 16, 2018|url-status=live}}</ref>
@@ Line 40: / Line 39: @@
 [[File:2017 Harvey Nichols, Knightsbridge store 03.jpg|thumb|In the UK, Fenty Beauty was initially exclusive to [[Harvey Nichols]] department stores.]]
-Fenty Beauty's first products went on sale on September 8, 2017.<ref>{{Cite news|url=http://fortune.com/2017/09/08/rihanna-makeup-fenty-beauty-launch/|title=Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire|last=Bach|first=Natasha|date=September 8, 2017|work=Fortune|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023457/http://fortune.com/2017/09/08/rihanna-makeup-fenty-beauty-launch/|archive-date=March 27, 2018|url-status=live}}</ref> The launch coincided with Rihanna's collaboration with [[Puma (brand)|Puma]] during [[New York Fashion Week]]. In the [[United States]], the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the [[United Kingdom]], Fenty Beauty was exclusive to [[Harvey Nichols]] department stores<ref>{{Cite news|url=http://metro.co.uk/2017/12/21/buy-rihannas-fenty-beauty-time-christmas-7176570/|title=Where to buy Rihanna's Fenty Beauty in time for Christmas|last=Scott|first=Ellen|date=December 21, 2017|work=[[Metro (British newspaper)|Metro]]|location=UK|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180326091658/http://metro.co.uk/2017/12/21/buy-rihannas-fenty-beauty-time-christmas-7176570/|archive-date=March 26, 2018|url-status=live}}</ref> until May 2019, where the line would also become available in the high street [[Pharmacist|chemist]] [[Boots UK]].<ref>{{Cite web |url=https://www.mirror.co.uk/3am/style/rihanna-confirms-fenty-beauty-heading-14992396 |title=Rihanna confirms Fenty Beauty products are heading to a Boots stores near you |website=[[Daily Mirror]] |date=May 3, 2019 |access-date=May 4, 2019 |archive-url=https://web.archive.org/web/20190504183535/https://www.mirror.co.uk/3am/style/rihanna-confirms-fenty-beauty-heading-14992396 |archive-date=May 4, 2019 |url-status=live }}</ref> Currently, Fenty Beauty is available in 17 countries.<ref>{{Cite news|url=https://www.forbes.com/sites/walterloeb/2013/04/18/sephora-department-stores-cannot-stop-its-global-growth/|title=Sephora: Department Stores Cannot Stop Its Global Growth|last=Loeb|first=Walter|work=Forbes|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417110613/https://www.forbes.com/sites/walterloeb/2013/04/18/sephora-department-stores-cannot-stop-its-global-growth/|archive-date=April 17, 2018|url-status=dead}}</ref><ref>{{Cite news|url=https://www.sephora.com/international-websites|title=International Websites {{!}} Sephora|work=Sephora|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417105947/https://www.sephora.com/international-websites|archive-date=April 17, 2018|url-status=live}}</ref><ref>{{Cite web |last=Rihanna |first=Fenty Beauty by |title=Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries |url=https://www.prnewswire.com/news-releases/rihanna-launches-fenty-beauty-a-global-makeup-brand-in-17-countries-643185393.html |access-date=2022-05-15 |website=www.prnewswire.com |language=en}}</ref>
+Fenty Beauty's first products went on sale on September 8, 2017.<ref>{{Cite news|url=http://fortune.com/2017/09/08/rihanna-makeup-fenty-beauty-launch/|title=Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire|last=Bach|first=Natasha|date=September 8, 2017|work=Fortune|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023457/http://fortune.com/2017/09/08/rihanna-makeup-fenty-beauty-launch/|archive-date=March 27, 2018|url-status=live}}</ref> The launch coincided with Rihanna's collaboration with [[Puma (brand)|Puma]] during [[New York Fashion Week]]. In the [[United States]], the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the [[United Kingdom]], Fenty Beauty was exclusive to [[Harvey Nichols]] department stores<ref>{{Cite news|url=http://metro.co.uk/2017/12/21/buy-rihannas-fenty-beauty-time-christmas-7176570/|title=Where to buy Rihanna's Fenty Beauty in time for Christmas|last=Scott|first=Ellen|date=December 21, 2017|work=[[Metro (British newspaper)|Metro]]|location=UK|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180326091658/http://metro.co.uk/2017/12/21/buy-rihannas-fenty-beauty-time-christmas-7176570/|archive-date=March 26, 2018|url-status=live}}</ref> until May 2019, where the line would also become available in the high street [[Pharmacist|chemist]] [[Boots UK]].<ref>{{Cite web |url=https://www.mirror.co.uk/3am/style/rihanna-confirms-fenty-beauty-heading-14992396 |title=Rihanna confirms Fenty Beauty products are heading to a Boots stores near you |website=[[Daily Mirror]] |date=May 3, 2019 |access-date=May 4, 2019 |archive-url=https://web.archive.org/web/20190504183535/https://www.mirror.co.uk/3am/style/rihanna-confirms-fenty-beauty-heading-14992396 |archive-date=May 4, 2019 |url-status=live }}</ref> Currently, Fenty Beauty is available in 17 countries.<ref>{{Cite news|url=https://www.forbes.com/sites/walterloeb/2013/04/18/sephora-department-stores-cannot-stop-its-global-growth/|title=Sephora: Department Stores Cannot Stop Its Global Growth|last=Loeb|first=Walter|work=Forbes|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417110613/https://www.forbes.com/sites/walterloeb/2013/04/18/sephora-department-stores-cannot-stop-its-global-growth/|archive-date=April 17, 2018|url-status=dead}}</ref><ref>{{Cite news|url=https://www.sephora.com/international-websites|title=International Websites {{!}} Sephora|work=Sephora|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180417105947/https://www.sephora.com/international-websites|archive-date=April 17, 2018|url-status=live}}</ref><ref>{{Cite press release |last=Rihanna |first=Fenty Beauty by |title=Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries |url=https://www.prnewswire.com/news-releases/rihanna-launches-fenty-beauty-a-global-makeup-brand-in-17-countries-643185393.html |access-date=2022-05-15 |website=www.prnewswire.com |language=en |archive-date=May 15, 2022 |archive-url=https://web.archive.org/web/20220515170058/https://www.prnewswire.com/news-releases/rihanna-launches-fenty-beauty-a-global-makeup-brand-in-17-countries-643185393.html |url-status=live }}</ref>
-===2017–2018===
+===2017–2019===
-Fenty Beauty products have drawn international praise for the range of shades offered,<ref>{{Cite news|url=https://www.telegraph.co.uk/beauty/make-up/wore-fenty-beauty-rihanna-make-up-every-day-week-happened/|title=I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think|last=Turner|first=Krissy|date=September 15, 2017|work=The Telegraph|access-date=March 26, 2018|issn=0307-1235|archive-url=https://web.archive.org/web/20180327030629/https://www.telegraph.co.uk/beauty/make-up/wore-fenty-beauty-rihanna-make-up-every-day-week-happened/|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.lexpress.fr/styles/maquillage/rihanna-la-diversite-a-l-honneur-avec-sa-ligne-de-maquillage-fenty-beauty_1940897.html|title=Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité?|last=Moreau|first=Camille|date=September 6, 2017|work=L'Express|access-date=March 26, 2018|language=fr|trans-title="Why there's unanimity for Rihanna's makeup line Fenty Beauty"|archive-url=https://web.archive.org/web/20180327023846/https://www.lexpress.fr/styles/maquillage/rihanna-la-diversite-a-l-honneur-avec-sa-ligne-de-maquillage-fenty-beauty_1940897.html|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.huffingtonpost.fr/2017/09/08/fenty-beauty-la-marque-de-cosmetiques-de-rihanna-saluee-pour-avoir-pense-a-toutes-les-carnations_a_23201876/|title=La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations|last=Toussay|first=Jade|date=September 8, 2017|work=Le Huffington Post|access-date=March 26, 2018|language=fr-FR|trans-title="Rihanna's cosmetics line hailed for having thought of all skin tones"|archive-url=https://web.archive.org/web/20180327144804/https://www.huffingtonpost.fr/2017/09/08/fenty-beauty-la-marque-de-cosmetiques-de-rihanna-saluee-pour-avoir-pense-a-toutes-les-carnations_a_23201876/|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://o.nouvelobs.com/mode/beaute/20170920.OBS4929/fenty-beauty-voici-pourquoi-la-marque-de-rihanna-cartonne.html|title=Fenty Beauty : voici pourquoi la marque de Rihanna cartonne|last=Thévenot|first=Juliette|date=September 21, 2017|access-date=March 26, 2018|newspaper=Le Nouvel Observateur|language=fr-FR|trans-title="Fenty Beauty: here's why Rihanna's line is a hit"|archive-url=https://web.archive.org/web/20180327023559/https://o.nouvelobs.com/mode/beaute/20170920.OBS4929/fenty-beauty-voici-pourquoi-la-marque-de-rihanna-cartonne.html|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=http://gulfnews.com/life-style/glamour/beauty-beat/the-beauty-beat-fenty-beauty-is-almost-here-1.2086113|title=The Beauty Beat: Fenty Beauty is almost here|last=Barretto|first=Jennifer|date=September 6, 2017|work=Gulf News|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180418031855/http://gulfnews.com/life-style/glamour/beauty-beat/the-beauty-beat-fenty-beauty-is-almost-here-1.2086113|archive-date=April 18, 2018|url-status=live}}</ref> particularly for the inclusion of darker shades for its Pro Filt'R [[Foundation (cosmetics)|foundation]],<ref>{{Cite news|url=https://www.bet.com/style/beauty/2017/09/19/riri-to-the-rescue--how-fenty-beauty-is-giving-us-life.html|title=Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For|last=Blaec|first=Jagger|date=September 19, 2017|work=BET.com|access-date=March 30, 2018|archive-url=https://web.archive.org/web/20180331041925/https://www.bet.com/style/beauty/2017/09/19/riri-to-the-rescue--how-fenty-beauty-is-giving-us-life.html|archive-date=March 31, 2018|url-status=live}}</ref> addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections.<ref name=":0">{{Cite news|url=https://www.glamour.com/story/nude-makeup-inclusive|title='Nude' Is No Longer One Shade Fits All|last=Cruel|first=Jessica|date=March 21, 2018|work=Glamour|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233019/https://www.glamour.com/story/nude-makeup-inclusive|archive-date=March 25, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.elle.com/es/belleza/belleza-novedades/news/a797410/llega-a-espana-fenty-beauty-by-rihanna/|title=Fenty Beauty by Rihanna llega a España|date=September 8, 2017|work=Elle (Es)|access-date=March 26, 2018|language=es-ES|trans-title=Fenty Beauty by Rihanna arrives in Spain|archive-url=https://web.archive.org/web/20180327084210/https://www.elle.com/es/belleza/belleza-novedades/news/a797410/llega-a-espana-fenty-beauty-by-rihanna/|archive-date=March 27, 2018|url-status=live}}</ref> Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as [[Kim Kardashian]]'s line KKW Beauty,<ref>{{Cite news|url=https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a19477685/kim-kardashian-concealer-shade-range/|title=Kim Kardashian is being dragged online for her new concealer shade range|last=Stiegman|first=Kelsey|date=March 19, 2018|work=Cosmopolitan|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233447/https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a19477685/kim-kardashian-concealer-shade-range/|archive-date=March 25, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.bet.com/style/beauty/2018/03/14/kkw-new-multi-generational-diverse-beauty-campaign.html|title=Look Familiar? Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign|date=March 14, 2018|work=BET.com|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233330/https://www.bet.com/style/beauty/2018/03/14/kkw-new-multi-generational-diverse-beauty-campaign.html|archive-date=March 25, 2018|url-status=live}}</ref> [[Tarte Cosmetics|Tarte]]'s Shape Tape Foundation,<ref name=":0" /> and [[Benefit Cosmetics|Benefit]]'s Hello Happy Foundation.<ref>{{Cite news|url=https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19570387/benefit-is-launching-a-new-hello-happy-foundation/|title=Benefit is launching a new 'Hello Happy' foundation|last=Capon|first=Laura|date=March 23, 2018|work=Cosmopolitan|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180324044858/https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19570387/benefit-is-launching-a-new-hello-happy-foundation/|archive-date=March 24, 2018|url-status=live}}</ref>
+Fenty Beauty products have drawn universal acclaim for the range of shades offered,<ref>{{Cite news|url=https://www.telegraph.co.uk/beauty/make-up/wore-fenty-beauty-rihanna-make-up-every-day-week-happened/|title=I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think|last=Turner|first=Krissy|date=September 15, 2017|work=The Telegraph|access-date=March 26, 2018|issn=0307-1235|archive-url=https://web.archive.org/web/20180327030629/https://www.telegraph.co.uk/beauty/make-up/wore-fenty-beauty-rihanna-make-up-every-day-week-happened/|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.lexpress.fr/styles/maquillage/rihanna-la-diversite-a-l-honneur-avec-sa-ligne-de-maquillage-fenty-beauty_1940897.html|title=Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité?|last=Moreau|first=Camille|date=September 6, 2017|work=L'Express|access-date=March 26, 2018|language=fr|trans-title="Why there's unanimity for Rihanna's makeup line Fenty Beauty"|archive-url=https://web.archive.org/web/20180327023846/https://www.lexpress.fr/styles/maquillage/rihanna-la-diversite-a-l-honneur-avec-sa-ligne-de-maquillage-fenty-beauty_1940897.html|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.huffingtonpost.fr/2017/09/08/fenty-beauty-la-marque-de-cosmetiques-de-rihanna-saluee-pour-avoir-pense-a-toutes-les-carnations_a_23201876/|title=La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations|last=Toussay|first=Jade|date=September 8, 2017|work=Le Huffington Post|access-date=March 26, 2018|language=fr-FR|trans-title="Rihanna's cosmetics line hailed for having thought of all skin tones"|archive-url=https://web.archive.org/web/20180327144804/https://www.huffingtonpost.fr/2017/09/08/fenty-beauty-la-marque-de-cosmetiques-de-rihanna-saluee-pour-avoir-pense-a-toutes-les-carnations_a_23201876/|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://o.nouvelobs.com/mode/beaute/20170920.OBS4929/fenty-beauty-voici-pourquoi-la-marque-de-rihanna-cartonne.html|title=Fenty Beauty : voici pourquoi la marque de Rihanna cartonne|last=Thévenot|first=Juliette|date=September 21, 2017|access-date=March 26, 2018|newspaper=Le Nouvel Observateur|language=fr-FR|trans-title="Fenty Beauty: here's why Rihanna's line is a hit"|archive-url=https://web.archive.org/web/20180327023559/https://o.nouvelobs.com/mode/beaute/20170920.OBS4929/fenty-beauty-voici-pourquoi-la-marque-de-rihanna-cartonne.html|archive-date=March 27, 2018|url-status=live}}</ref><ref>{{Cite news|url=http://gulfnews.com/life-style/glamour/beauty-beat/the-beauty-beat-fenty-beauty-is-almost-here-1.2086113|title=The Beauty Beat: Fenty Beauty is almost here|last=Barretto|first=Jennifer|date=September 6, 2017|work=Gulf News|access-date=April 17, 2018|archive-url=https://web.archive.org/web/20180418031855/http://gulfnews.com/life-style/glamour/beauty-beat/the-beauty-beat-fenty-beauty-is-almost-here-1.2086113|archive-date=April 18, 2018|url-status=live}}</ref> particularly for the inclusion of darker shades for its Pro Filt'R [[Foundation (cosmetics)|foundation]],<ref>{{Cite news|url=https://www.bet.com/article/6jchku/fenty-beauty-is-winning-because-rihanna-delivered|title=Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For|last=Blaec|first=Jagger|date=September 19, 2017|work=BET.com|access-date=March 30, 2018|archive-url=https://web.archive.org/web/20180331041925/https://www.bet.com/style/beauty/2017/09/19/riri-to-the-rescue--how-fenty-beauty-is-giving-us-life.html|archive-date=March 31, 2018|url-status=live}}</ref> addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections.<ref name=":0">{{Cite news|url=https://www.glamour.com/story/nude-makeup-inclusive|title='Nude' Is No Longer One Shade Fits All|last=Cruel|first=Jessica|date=March 21, 2018|work=Glamour|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233019/https://www.glamour.com/story/nude-makeup-inclusive|archive-date=March 25, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.elle.com/es/belleza/belleza-novedades/news/a797410/llega-a-espana-fenty-beauty-by-rihanna/|title=Fenty Beauty by Rihanna llega a España|date=September 8, 2017|work=Elle (Es)|access-date=March 26, 2018|language=es-ES|trans-title=Fenty Beauty by Rihanna arrives in Spain|archive-url=https://web.archive.org/web/20180327084210/https://www.elle.com/es/belleza/belleza-novedades/news/a797410/llega-a-espana-fenty-beauty-by-rihanna/|archive-date=March 27, 2018|url-status=live}}</ref> Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as [[Kim Kardashian]]'s line KKW Beauty,<ref>{{Cite news|url=https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a19477685/kim-kardashian-concealer-shade-range/|title=Kim Kardashian is being dragged online for her new concealer shade range|last=Stiegman|first=Kelsey|date=March 19, 2018|work=Cosmopolitan|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233447/https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a19477685/kim-kardashian-concealer-shade-range/|archive-date=March 25, 2018|url-status=live}}</ref><ref>{{Cite news|url=https://www.bet.com/article/lqtbtq/see-why-twitter-is-roasting-kkw-beauty|title=Look Familiar? Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign|date=March 14, 2018|work=BET.com|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325233330/https://www.bet.com/style/beauty/2018/03/14/kkw-new-multi-generational-diverse-beauty-campaign.html|archive-date=March 25, 2018|url-status=live}}</ref> [[Tarte Cosmetics|Tarte]]'s Shape Tape Foundation,<ref name=":0" /> and [[Benefit Cosmetics|Benefit]]'s Hello Happy Foundation.<ref>{{Cite news|url=https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19570387/benefit-is-launching-a-new-hello-happy-foundation/|title=Benefit is launching a new 'Hello Happy' foundation|last=Capon|first=Laura|date=March 23, 2018|work=Cosmopolitan|access-date=March 25, 2018|archive-url=https://web.archive.org/web/20180324044858/https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19570387/benefit-is-launching-a-new-hello-happy-foundation/|archive-date=March 24, 2018|url-status=live}}</ref>
 [[File:Rihanna Fenty 2018.png|thumb|left|200px|Rihanna in a promotional campaign for Fenty in 2018]]
@@ Line 55: / Line 54: @@
 On October 4, 2018, Fenty Beauty launched their winter collection "ChillOwt",<ref name=":15">{{Cite web|url=https://www.allure.com/story/fenty-beauty-chill-owt-holiday-makeup-collection|title=Fenty Beauty's Chill Owt Holiday Collection Is Finally Available|website=Allure|date=October 5, 2018|access-date=December 14, 2018|archive-url=https://web.archive.org/web/20181215022140/https://www.allure.com/story/fenty-beauty-chill-owt-holiday-makeup-collection|archive-date=December 15, 2018|url-status=live}}</ref> which included a variety of winter-themed and cool-toned products. This collection included the Killawatt Foil Palette<ref>{{Cite web|url=https://www.elle.com/beauty/makeup-skin-care/a23581649/fenty-beauty-launching-highlighter-palette-holiday-2018/|title=Here's the First Look at Fenty Beauty's #CHILLOWT Holiday Collection|last=Penrose|first=Nerisha|date=October 3, 2018|website=ELLE|access-date=January 3, 2019|archive-url=https://web.archive.org/web/20190103142602/https://www.elle.com/beauty/makeup-skin-care/a23581649/fenty-beauty-launching-highlighter-palette-holiday-2018/|archive-date=January 3, 2019|url-status=live}}</ref> (highlighter palette with seven metallic shades),<ref>{{Cite web|url=https://madamenoire.com/1044393/fenty-beauty-chill-owt/|title=Rihanna Shows Us How To Use Her New Holiday Collection|last=James|first=Danielle|date=October 17, 2018|website=MadameNoire|access-date=January 3, 2019|archive-url=https://web.archive.org/web/20190104030700/https://madamenoire.com/1044393/fenty-beauty-chill-owt/|archive-date=January 4, 2019|url-status=live}}</ref> "Snow Daze" and "Snow Nights" (two lipstick sets), and sets of crayons for lip and eye and "Avalanche Powders" (loose pigmented powder).<ref name=":15" />
+On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades.<ref>{{Cite web|url=https://www.cosmopolitan.com/style-beauty/beauty/a25728757/rihanna-fenty-beauty-concealer-launch/|title=OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades|last=Metzger|first=Chloe|date=January 2, 2019|website=Cosmopolitan|access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190109045226/https://www.cosmopolitan.com/style-beauty/beauty/a25728757/rihanna-fenty-beauty-concealer-launch/|archive-date=January 9, 2019|url-status=live}}</ref> Additionally, the Pro Filt’r Foundation added 10 new shades,<ref>{{Cite web|url=https://www.revelist.com/beauty-news-/new-fenty-foundation-shades/14382|title=Fenty Is Expanding The Pro Filt'r Foundation Range – Here Are All 10 New Shades|website=Revelist.com|access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190110014102/http://www.revelist.com/beauty-news-/new-fenty-foundation-shades/14382|archive-date=January 10, 2019|url-status=live}}</ref> with the concealer and foundation shades corresponding with the same number. The Pro Filt’r Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.<ref>{{Cite web|url=https://www.elitedaily.com/p/when-does-fenty-beautys-pro-filtr-concealer-drop-youll-be-able-to-choose-from-50-shades-soon-15582648|title= ($200.00 per ounce). |last=Gerard|first=Bella|website=Elite Daily|date= January 2, 2019 |access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190109205258/https://www.elitedaily.com/p/when-does-fenty-beautys-pro-filtr-concealer-drop-youll-be-able-to-choose-from-50-shades-soon-15582648|archive-date=January 9, 2019|url-status=live}}</ref>
-===2019–2020===
-On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades.<ref>{{Cite web|url=https://www.cosmopolitan.com/style-beauty/beauty/a25728757/rihanna-fenty-beauty-concealer-launch/|title=OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades|last=Metzger|first=Chloe|date=January 2, 2019|website=Cosmopolitan|access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190109045226/https://www.cosmopolitan.com/style-beauty/beauty/a25728757/rihanna-fenty-beauty-concealer-launch/|archive-date=January 9, 2019|url-status=live}}</ref> Additionally, the Pro Filt’r Foundation added 10 new shades,<ref>{{Cite web|url=https://www.revelist.com/beauty-news-/new-fenty-foundation-shades/14382|title=Fenty Is Expanding The Pro Filt'r Foundation Range – Here Are All 10 New Shades|website=Revelist.com|access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190110014102/http://www.revelist.com/beauty-news-/new-fenty-foundation-shades/14382|archive-date=January 10, 2019|url-status=live}}</ref> with the concealer and foundation shades corresponding with the same number. The Pro Filt’r Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.<ref>{{Cite web|url=https://www.elitedaily.com/p/when-does-fenty-beautys-pro-filtr-concealer-drop-youll-be-able-to-choose-from-50-shades-soon-15582648|title= ($200.00 per ounce). |last=Gerard|first=Bella|website=Elite Daily|access-date=January 9, 2019|archive-url=https://web.archive.org/web/20190109205258/https://www.elitedaily.com/p/when-does-fenty-beautys-pro-filtr-concealer-drop-youll-be-able-to-choose-from-50-shades-soon-15582648|archive-date=January 9, 2019|url-status=live}}</ref>
-===2023–Present===
+===2020–Present===
-On February 17, 2022, Rihanna announced that [[Ulta Beauty]] stores would begin carrying Fenty Beauty products beginning March 6, 2022.<ref>{{Cite magazine|last=Aniftos|first=Rania|title=Rihanna Is 'Bout to Be in My Ulta Bag' As Fenty Beauty Hits the Shelves at Beauty Retailer|url=https://www.billboard.com/culture/lifestyle/rihanna-fenty-beauty-ulta-1235033176/|date=February 17, 2022|access-date=February 17, 2022|magazine=Billboard}}</ref>
+On February 17, 2022, Rihanna announced that [[Ulta Beauty]] stores would begin carrying Fenty Beauty products beginning March 6, 2022.<ref>{{Cite magazine|last=Aniftos|first=Rania|title=Rihanna Is 'Bout to Be in My Ulta Bag' As Fenty Beauty Hits the Shelves at Beauty Retailer|url=https://www.billboard.com/culture/lifestyle/rihanna-fenty-beauty-ulta-1235033176/|date=February 17, 2022|access-date=February 17, 2022|magazine=Billboard|archive-date=February 17, 2022|archive-url=https://web.archive.org/web/20220217210607/https://www.billboard.com/culture/lifestyle/rihanna-fenty-beauty-ulta-1235033176/|url-status=live}}</ref>
-On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, [[Kenya]], [[Botswana]], [[South Africa]], [[Namibia]], [[Nigeria]], [[Zambia]], and [[Zimbabwe]] on May 27, 2022.<ref>{{Cite web |title=Fenty Beauty And Fenty Skin Are Dropping In Africa |url=https://news.yahoo.com/fenty-beauty-fenty-skin-dropping-183815181.html |access-date=2022-05-10 |website=news.yahoo.com |language=en-US}}</ref>
+On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, [[Ghana]], [[Kenya]], [[Botswana]], [[South Africa]], [[Namibia]], [[Nigeria]], [[Zambia]], and [[Zimbabwe]] on May 27, 2022.<ref>{{Cite web |title=Fenty Beauty And Fenty Skin Are Dropping In Africa |url=https://news.yahoo.com/fenty-beauty-fenty-skin-dropping-183815181.html |access-date=2022-05-10 |website=news.yahoo.com |date=May 10, 2022 |language=en-US |archive-date=May 10, 2022 |archive-url=https://web.archive.org/web/20220510195116/https://news.yahoo.com/fenty-beauty-fenty-skin-dropping-183815181.html |url-status=live }}</ref>
-In August 2022, [[Madison Beer]] was announced as the latest ambassador of Fenty Beauty joining [[Madison Bailey]], Kane Lim, and [[Nikita Kering]].<ref>{{cite web |last1=C |first1=Widjojo |title=Madison Beer Tapped as Fenty Beauty Ambassador |url=https://wwd.com/fashion-news/fashion-scoops/madison-beer-fenty-beauty-ambassador-info-123530662 |website=WWD |date=August 29, 2022 |access-date=December 23, 2022}}</ref>
+In August 2022, [[Madison Beer]] was announced as the latest ambassador of Fenty Beauty joining [[Madison Bailey]], Kane Lim, and [[Nikita Kering]].<ref>{{cite web |last1=C |first1=Widjojo |title=Madison Beer Tapped as Fenty Beauty Ambassador |url=https://wwd.com/fashion-news/fashion-scoops/madison-beer-fenty-beauty-ambassador-info-123530662 |website=WWD |date=August 29, 2022 |access-date=December 23, 2022 |archive-date=November 3, 2023 |archive-url=https://web.archive.org/web/20231103125542/https://wwd.com/fashion-news/fashion-scoops/madison-beer-fenty-beauty-ambassador-info-1235306623/ |url-status=live }}</ref>
+In 2023, Fenty Beauty provided experiences within [[Roblox]], including user-creation of their own Fenty products. <ref>{{Cite web |date=2023-06-27 |title=Fenty Beauty makes its Roblox debut |url=https://www.glossy.co/beauty/fenty-beauty-makes-its-roblox-debut/ |access-date=2023-11-28 |website=Glossy |language=en}}</ref>
+On October 1, 2023, Fenty Beauty began being sold at Ulta Beauty inside Target stores.<ref>{{Cite web |last=Pile |first=Tatiana |date=2023-09-28 |title=Fenty Beauty is coming to Ulta Beauty at Target |url=https://www.glossy.co/pop/fenty-beauty-ulta-beauty-target/ |access-date=2023-11-28 |website=Glossy |language=en}}</ref>
+On April 1, 2024, Rihanna announced that Fenty Beauty would be launching in mainland China.<ref>{{Cite web |title=Rihanna’s Fenty Beauty to launch in mainland China in April |url=https://cosmeticsbusiness.com/rihanna-s-fenty-beauty-to-launch-in-mainland-china |access-date=2024-05-28 |website=cosmeticsbusiness.com |language=en}}</ref>
 ==Pricing==
@@ Line 74: / Line 78: @@
 In February 2018, Fenty Beauty released an ad featuring rapper [[Saweetie]] that showed a group of women getting ready to attend the [[Super Bowl]].<ref>{{Cite news|url=http://www.glamourmagazine.co.uk/article/fenty-super-bowl-advert|title=All 90s kids will relate to the hilarious Fenty Beauty Super Bowl advert taking the internet by storm|last=Moscrop|first=Jade|date=February 6, 2018|work=Glamour UK|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180407224910/http://www.glamourmagazine.co.uk/article/fenty-super-bowl-advert|archive-date=April 7, 2018|url-status=live}}</ref> The spot drew enthusiasm for its send-up of the award-winning 1990s [[Budweiser]] ad campaign "[[Whassup?|Whassup]]" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "[[Bitch (slang)|bitch]]".<ref>{{Cite news|url=http://thesource.com/2018/02/03/rihanna-releases-new-fenty-beauty-super-bowl-ad/|title=Rihanna Releases New Fenty Beauty Super Bowl Ad With Some Controversy|last=Kalu|first=Comfort Nnana|date=February 3, 2018|work=The Source|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328103056/http://thesource.com/2018/02/03/rihanna-releases-new-fenty-beauty-super-bowl-ad/|archive-date=March 28, 2018|url-status=live}}</ref>
-Rihanna performed at the 2023 Super Bowl Halftime Show where she featured Fenty Beauty to touch up her makeup.<ref>{{Cite web |date=14 February 2023 |title=Les secrets de... Fenty Beauty by Rihanna, la marque qui cartonne plus que jamais depuis le Super Bowl |url=https://fr.style.yahoo.com/les-secrets-de-fenty-beauty-by-rihanna-092241632.html |access-date=19 May 2023 |website=Yahoo Style}}</ref> The feature reportedly earned the brand $5.6 million within 12 hours. <ref>{{Cite web |last=Santoreneos |first=Anastasia |date=2023-02-14 |title=Rihanna’s US$6 million payday from 3 second act |url=https://www.forbes.com.au/news/billionaires/super-bowl-halftime-show-rihanna-earns-5-6-million-from-makeup-touchup/ |access-date=2023-04-11 |website=Forbes Australia |language=en-US}}</ref>
+Rihanna performed at the 2023 Super Bowl Halftime Show where she featured Fenty Beauty to touch up her makeup.<ref>{{Cite web |date=14 February 2023 |title=Les secrets de... Fenty Beauty by Rihanna, la marque qui cartonne plus que jamais depuis le Super Bowl |url=https://fr.style.yahoo.com/les-secrets-de-fenty-beauty-by-rihanna-092241632.html |access-date=19 May 2023 |website=Yahoo Style |archive-date=May 19, 2023 |archive-url=https://web.archive.org/web/20230519141233/https://fr.style.yahoo.com/les-secrets-de-fenty-beauty-by-rihanna-092241632.html |url-status=live }}</ref> The feature reportedly earned the brand $5.6 million within 12 hours. <ref>{{Cite web |last=Santoreneos |first=Anastasia |date=2023-02-14 |title=Rihanna's US$6 million payday from 3 second act |url=https://www.forbes.com.au/news/billionaires/super-bowl-halftime-show-rihanna-earns-5-6-million-from-makeup-touchup/ |access-date=2023-04-11 |website=Forbes Australia |language=en-US |archive-date=April 11, 2023 |archive-url=https://web.archive.org/web/20230411004035/https://www.forbes.com.au/news/billionaires/super-bowl-halftime-show-rihanna-earns-5-6-million-from-makeup-touchup/ |url-status=live }}</ref>
 ===Diversity===
 As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color.<ref name=":12" /> Faces of the initial Fenty Beauty campaign included [[Slick Woods]], [[Halima Aden]], [[Leomie Anderson]], Indyamarie Jean, [[Paloma Elsesser]], [[Selena Forrest]], Camila Costa, and [[Duckie Thot]].<ref>{{cite news|url=https://www.bustle.com/p/who-are-the-models-in-the-fenty-beauty-video-the-internet-is-obsessed-with-the-campaigns-diverse-stars-80510|title=Who Are The Models in the Fenty Beauty Video? The Internet Is Obsessed with the Campaign's Diverse Stars|last1=Simmons|first1=Shea|date=September 1, 2017|work=Bustle|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180804014226/https://www.bustle.com/p/who-are-the-models-in-the-fenty-beauty-video-the-internet-is-obsessed-with-the-campaigns-diverse-stars-80510|archive-date=August 4, 2018|url-status=live}}</ref> Soon after Rihanna released her line, other brands such as [[Make Up For Ever]] and [[L'Oréal]] started ad campaigns aimed at women of color.<ref name=":13" />
-Fenty Beauty has embraced makeup use across gender lines,<ref>{{Cite news|url=https://www.elle.com/beauty/makeup-skin-care/a19436222/fenty-beauty-men-makeup/|title=I Was a Male Makeup Virgin Until Rihanna Came into My Life|last=Thomas|first=R. Eric|date=March 15, 2018|work=ELLE|access-date=March 24, 2018|archive-url=https://web.archive.org/web/20180325045325/https://www.elle.com/beauty/makeup-skin-care/a19436222/fenty-beauty-men-makeup/|archive-date=March 25, 2018|url-status=live}}</ref> producing an ad in March 2018, called "My Fenty, My Mood", in which [[Instagram]] star and comedian Kway plays his comic character Titi promoting the brand.<ref>{{Cite news|url=https://i-d.vice.com/en_us/article/3kj8bj/blameitonkway-fenty-beauty-commercial-rihanna|title=@blameitonkway talks about his insane fenty commercial|last=Sunnucks|first=Jack|date=March 16, 2018|work=i-D|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328231037/https://i-d.vice.com/en_us/article/3kj8bj/blameitonkway-fenty-beauty-commercial-rihanna|archive-date=March 28, 2018|url-status=live}}</ref><ref name=":8">{{Cite news|url=https://www.wmagazine.com/story/rihanna-fenty-beauty-blameitonkway-video|title=Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick|last=Muller|first=Marissa G.|date=March 15, 2018|work=W Magazine|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180325045325/https://www.wmagazine.com/story/rihanna-fenty-beauty-blameitonkway-video|archive-date=March 25, 2018|url-status=live}}</ref> Also in March 2018, [[Daniel Kaluuya]], nominated for the [[Academy Award for Best Actor]] for his starring role in ''[[Get Out]]'', appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490).<ref>{{Cite news|url=https://www.teenvogue.com/story/daniel-kaluuya-oscars-2018-fenty-foundation|title=Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet|last=Minton|first=Melissa|date=March 6, 2018|work=Teen Vogue|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165042/https://www.teenvogue.com/story/daniel-kaluuya-oscars-2018-fenty-foundation|archive-date=March 28, 2018|url-status=live}}</ref> ''Time'' magazine described him as looking "luminous";<ref>{{Cite magazine|url=http://time.com/5189434/daniel-kaluuya-oscars-2018-red-carpet-fenty-beauty/|title=Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet|last=Lang|first=Cady|date=March 7, 2018|magazine=Time|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180411095105/http://time.com/5189434/daniel-kaluuya-oscars-2018-red-carpet-fenty-beauty/|archive-date=April 11, 2018|url-status=live}}</ref> in the UK edition of ''[[The Huffington Post]]'', Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level."<ref name=":10">{{Cite news|url=https://www.huffingtonpost.co.uk/entry/daniel-kaluuya-fenty-beauty-foundation-twitter_uk_5a9fc013e4b002df2c5f26a8|title='Black Panther' Star Daniel Kaluuya Wore Fenty Beauty Foundation to the Oscars|last=Ekall|first=Patricia|date=March 7, 2018|work=HuffPost|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165332/https://www.huffingtonpost.co.uk/entry/daniel-kaluuya-fenty-beauty-foundation-twitter_uk_5a9fc013e4b002df2c5f26a8|archive-date=March 28, 2018|url-status=live}}</ref> Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.<ref name=":10" /><ref name=":9">{{Cite news|url=https://www.harpersbazaar.com/beauty/makeup/a19155658/oscars-2018-daniel-kaluuya-fenty-beauty/|title=Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook|last=Gonzales|first=Erica|date=March 7, 2018|work=[[Harper's Bazaar]]|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165518/https://www.harpersbazaar.com/beauty/makeup/a19155658/oscars-2018-daniel-kaluuya-fenty-beauty/|archive-date=March 28, 2018|url-status=live}}</ref>
+Fenty Beauty has embraced makeup use across gender lines,<ref>{{Cite news|url=https://www.elle.com/beauty/makeup-skin-care/a19436222/fenty-beauty-men-makeup/|title=I Was a Male Makeup Virgin Until Rihanna Came into My Life|last=Thomas|first=R. Eric|date=March 15, 2018|work=ELLE|access-date=March 24, 2018|archive-url=https://web.archive.org/web/20180325045325/https://www.elle.com/beauty/makeup-skin-care/a19436222/fenty-beauty-men-makeup/|archive-date=March 25, 2018|url-status=live}}</ref> producing an ad in March 2018, called "My Fenty, My Mood", in which [[Instagram]] star and comedian Kway plays his comic character Titi promoting the brand.<ref>{{Cite news|url=https://i-d.vice.com/en_us/article/3kj8bj/blameitonkway-fenty-beauty-commercial-rihanna|title=@blameitonkway talks about his insane fenty commercial|last=Sunnucks|first=Jack|date=March 16, 2018|work=i-D|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328231037/https://i-d.vice.com/en_us/article/3kj8bj/blameitonkway-fenty-beauty-commercial-rihanna|archive-date=March 28, 2018|url-status=live}}</ref><ref name=":8">{{Cite news|url=https://www.wmagazine.com/story/rihanna-fenty-beauty-blameitonkway-video|title=Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick|last=Muller|first=Marissa G.|date=March 15, 2018|work=W Magazine|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180325045325/https://www.wmagazine.com/story/rihanna-fenty-beauty-blameitonkway-video|archive-date=March 25, 2018|url-status=live}}</ref> Also in March 2018, [[Daniel Kaluuya]], nominated for the [[Academy Award for Best Actor]] for his starring role in ''[[Get Out]]'', appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490).<ref>{{Cite news|url=https://www.teenvogue.com/story/daniel-kaluuya-oscars-2018-fenty-foundation|title=Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet|last=Minton|first=Melissa|date=March 6, 2018|work=Teen Vogue|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165042/https://www.teenvogue.com/story/daniel-kaluuya-oscars-2018-fenty-foundation|archive-date=March 28, 2018|url-status=live}}</ref> ''Time'' magazine described him as looking "luminous";<ref>{{Cite magazine|url=https://time.com/5189434/daniel-kaluuya-oscars-2018-red-carpet-fenty-beauty/|title=Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet|last=Lang|first=Cady|date=March 7, 2018|magazine=Time|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180411095105/http://time.com/5189434/daniel-kaluuya-oscars-2018-red-carpet-fenty-beauty/|archive-date=April 11, 2018|url-status=live}}</ref> in the UK edition of ''[[The Huffington Post]]'', Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level."<ref name=":10">{{Cite news|url=https://www.huffingtonpost.co.uk/entry/daniel-kaluuya-fenty-beauty-foundation-twitter_uk_5a9fc013e4b002df2c5f26a8|title='Black Panther' Star Daniel Kaluuya Wore Fenty Beauty Foundation to the Oscars|last=Ekall|first=Patricia|date=March 7, 2018|work=HuffPost|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165332/https://www.huffingtonpost.co.uk/entry/daniel-kaluuya-fenty-beauty-foundation-twitter_uk_5a9fc013e4b002df2c5f26a8|archive-date=March 28, 2018|url-status=live}}</ref> Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.<ref name=":10" /><ref name=":9">{{Cite news|url=https://www.harpersbazaar.com/beauty/makeup/a19155658/oscars-2018-daniel-kaluuya-fenty-beauty/|title=Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook|last=Gonzales|first=Erica|date=March 7, 2018|work=[[Harper's Bazaar]]|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328165518/https://www.harpersbazaar.com/beauty/makeup/a19155658/oscars-2018-daniel-kaluuya-fenty-beauty/|archive-date=March 28, 2018|url-status=live}}</ref>
 Rihanna has drawn some criticism for failing to cast [[transgender]] models in Fenty Beauty campaigns.<ref name=":8" /> In response, she invoked a desire to avoid [[tokenism]] and respect privacy, stating: <blockquote>"...worked with many gifted trans women throughout the years. However, I don't go around doing trans castings! Just like I don't do straight non-trans women castings! I respect all women, and whether they're trans or not is none of my business! It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool!"<ref>{{Cite news|url=https://www.wmagazine.com/story/rihanna-criticizes-brands-for-exploiting-trans-people|title=Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool'|last=Muller|first=Marissa G.|date=November 30, 2017|work=W Magazine|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328170147/https://www.wmagazine.com/story/rihanna-criticizes-brands-for-exploiting-trans-people|archive-date=March 28, 2018|url-status=live}}</ref></blockquote>
-Fenty Beauty did make a sponsored post on [[Instagram]] with transgender model [[Rose Montoya]].<ref>{{cite web | url=https://rosemontoya.com/sponsoredposts | title=Social Media Sponsorships }}</ref> They later partnerd with transgender model and social media influencer [[Emira D'Spain]].<ref name= girlsunited>{{Cite web|url=https://girlsunited.essence.com/article/meet-emira-dspain/|title=Emira D’Spain Is The First Black Transgender Victoria’s Secret Model|date=February 4, 2022}}</ref>
+Fenty Beauty did make a sponsored post on [[Instagram]] with transgender model [[Rose Montoya]].<ref>{{cite web | url=https://rosemontoya.com/sponsoredposts | title=Social Media Sponsorships | access-date=January 5, 2023 | archive-date=January 5, 2023 | archive-url=https://web.archive.org/web/20230105024242/https://rosemontoya.com/sponsoredposts | url-status=live }}</ref> They later partnered with transgender model and social media influencer [[Emira D'Spain]].<ref name= girlsunited>{{Cite web|url=https://girlsunited.essence.com/article/meet-emira-dspain/|title=Emira D'Spain Is The First Black Transgender Victoria's Secret Model|date=February 4, 2022|access-date=May 19, 2023|archive-date=June 11, 2023|archive-url=https://web.archive.org/web/20230611005349/https://girlsunited.essence.com/article/meet-emira-dspain/|url-status=live}}</ref>
 ==Sales==
@@ Line 88: / Line 92: @@
 According to [[Bernard Arnault]], [[chairman]] and [[chief executive officer|chief executive officer (CEO)]] of [[LVMH]], Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018.<ref>{{Cite news|url=https://snobette.com/2019/02/fenty-beauty-500-million-euros-revenue-2018/|title=LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018|date=February 1, 2019|work=Snobette|access-date=February 1, 2019|archive-url=https://web.archive.org/web/20190202212326/https://snobette.com/2019/02/fenty-beauty-500-million-euros-revenue-2018/|archive-date=February 2, 2019|url-status=live}}</ref>
-<ref>{{Cite news|url=https://www.instagram.com/p/BtUgJmcBq8W/|title=#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales|date=February 1, 2019|work=Snobette|access-date=February 1, 2019|archive-url=https://web.archive.org/web/20190428190139/https://www.instagram.com/p/BtUgJmcBq8W/|archive-date=April 28, 2019|url-status=live}}</ref> ''[[Forbes]]'' reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue.<ref name="Forbes">{{cite web|url=https://www.forbes.com/sites/natalierobehmed/2019/06/04/rihanna-worth-fenty-beauty/amp/|title=How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician|work=[[Forbes]]|first=Natalie|last=Robehmed|date=June 4, 2019|access-date=June 4, 2019|archive-url=https://web.archive.org/web/20190604135454/https://www.forbes.com/sites/natalierobehmed/2019/06/04/rihanna-worth-fenty-beauty/amp/|archive-date=June 4, 2019|url-status=live}}</ref> The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna.<ref>{{Cite web|last=Berg|first=Madeline|title=Fenty's Fortune: Rihanna Is Now Officially A Billionaire|url=https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/|access-date=2021-08-25|website=Forbes|language=en}}</ref>
+<ref>{{Cite news|url=https://www.instagram.com/p/BtUgJmcBq8W/|title=#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales|date=February 1, 2019|work=Snobette|access-date=February 1, 2019|archive-url=https://web.archive.org/web/20190428190139/https://www.instagram.com/p/BtUgJmcBq8W/|archive-date=April 28, 2019|url-status=live}}</ref> ''[[Forbes]]'' reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue.<ref name="Forbes">{{cite web|url=https://www.forbes.com/sites/natalierobehmed/2019/06/04/rihanna-worth-fenty-beauty/amp/|title=How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician|work=[[Forbes]]|first=Natalie|last=Robehmed|date=June 4, 2019|access-date=June 4, 2019|archive-url=https://web.archive.org/web/20190604135454/https://www.forbes.com/sites/natalierobehmed/2019/06/04/rihanna-worth-fenty-beauty/amp/|archive-date=June 4, 2019|url-status=live}}</ref> The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna.<ref>{{Cite web|last=Berg|first=Madeline|title=Fenty's Fortune: Rihanna Is Now Officially A Billionaire|url=https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/|access-date=2021-08-25|website=Forbes|language=en|archive-date=August 4, 2021|archive-url=https://web.archive.org/web/20210804152613/https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/|url-status=live}}</ref>
 ==Awards==
-Fenty Beauty was named to [[Time (magazine)|''Time'']] magazine's list of the 25 best inventions of 2017,<ref>{{Cite news|url=https://www.forbes.com/sites/jannamandell/2017/11/20/rihannas-fenty-beauty-named-one-of-time-magazines-best-inventions-of-2017/|title=Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017|last=Mandell|first=Janna|date=November 20, 2017|work=Forbes|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327024118/https://www.forbes.com/sites/jannamandell/2017/11/20/rihannas-fenty-beauty-named-one-of-time-magazines-best-inventions-of-2017/|archive-date=March 27, 2018|url-status=live}}</ref> alongside [[NASA]]'s Martian spacecraft [[InSight]],<ref>{{Cite news|url=https://i-d.vice.com/en_au/article/8x5jnp/fenty-beauty-named-one-of-times-best-inventions-of-2017|title=fenty beauty named one of TIME's best inventions of 2017|last=Hellyer|first=Isabelle|date=November 20, 2017|work=i-D|access-date=March 27, 2018|publisher=Vice|archive-url=https://web.archive.org/web/20180328102607/https://i-d.vice.com/en_au/article/8x5jnp/fenty-beauty-named-one-of-times-best-inventions-of-2017|archive-date=March 28, 2018|url-status=live}}</ref> [[Apple Inc.|Apple]]'s [[iPhone X]],<ref>{{Cite news|url=https://www.popsugar.com/beauty/Fenty-Beauty-Time-Best-Inventions-2017-List-44272313|title=Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017|last=Demopoulos|first=Alaina|date=December 7, 2017|work=POPSUGAR Beauty|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023747/https://www.popsugar.com/beauty/Fenty-Beauty-Time-Best-Inventions-2017-List-44272313|archive-date=March 27, 2018|url-status=live}}</ref> [[Nike, Inc.|Nike]]'s [[Pro Hijab]],<ref>{{Cite news|url=https://www.essence.com/beauty/rihanna-fenty-beauty-time-25-best-inventions-2017|title=Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017|last=Dirshe|first=Siraad|date=November 17, 2017|work=[[Essence (magazine)|Essence]]|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023604/https://www.essence.com/beauty/rihanna-fenty-beauty-time-25-best-inventions-2017|archive-date=March 27, 2018|url-status=live}}</ref> and the [[Tesla Model 3]].<ref>{{Cite news|url=http://www.thefader.com/2017/11/16/rihanna-fenty-beauty-time-best-invention-2017|title=Rihanna's Fenty Beauty is one of Time's best inventions of 2017|last=Darville|first=Jordan|date=November 16, 2017|work=The Fader|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327084440/http://www.thefader.com/2017/11/16/rihanna-fenty-beauty-time-best-invention-2017|archive-date=March 27, 2018|url-status=live}}</ref> ''Time'' cited Fenty Beauty's 40-shade range of foundations that quickly sold out.<ref name=":13">{{Cite magazine|url=http://time.com/5023212/best-inventions-of-2017/|title=The 25 Best Inventions of 2017|last=Lang|first=Cady|date=November 16, 2017|magazine=Time|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327200234/http://time.com/5023212/best-inventions-of-2017/|archive-date=March 27, 2018|url-status=live}}</ref>
+Fenty Beauty was named to [[Time (magazine)|''Time'']] magazine's list of the 25 best inventions of 2017,<ref>{{Cite news|url=https://www.forbes.com/sites/jannamandell/2017/11/20/rihannas-fenty-beauty-named-one-of-time-magazines-best-inventions-of-2017/|title=Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017|last=Mandell|first=Janna|date=November 20, 2017|work=Forbes|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327024118/https://www.forbes.com/sites/jannamandell/2017/11/20/rihannas-fenty-beauty-named-one-of-time-magazines-best-inventions-of-2017/|archive-date=March 27, 2018|url-status=live}}</ref> alongside [[NASA]]'s Martian spacecraft [[InSight]],<ref>{{Cite news|url=https://i-d.vice.com/en_au/article/8x5jnp/fenty-beauty-named-one-of-times-best-inventions-of-2017|title=fenty beauty named one of TIME's best inventions of 2017|last=Hellyer|first=Isabelle|date=November 20, 2017|work=i-D|access-date=March 27, 2018|publisher=Vice|archive-url=https://web.archive.org/web/20180328102607/https://i-d.vice.com/en_au/article/8x5jnp/fenty-beauty-named-one-of-times-best-inventions-of-2017|archive-date=March 28, 2018|url-status=live}}</ref> [[Apple Inc.|Apple]]'s [[iPhone X]],<ref>{{Cite news|url=https://www.popsugar.com/beauty/Fenty-Beauty-Time-Best-Inventions-2017-List-44272313|title=Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017|last=Demopoulos|first=Alaina|date=December 7, 2017|work=POPSUGAR Beauty|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023747/https://www.popsugar.com/beauty/Fenty-Beauty-Time-Best-Inventions-2017-List-44272313|archive-date=March 27, 2018|url-status=live}}</ref> [[Nike, Inc.|Nike]]'s [[Pro Hijab]],<ref>{{Cite news|url=https://www.essence.com/beauty/rihanna-fenty-beauty-time-25-best-inventions-2017|title=Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017|last=Dirshe|first=Siraad|date=November 17, 2017|work=[[Essence (magazine)|Essence]]|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327023604/https://www.essence.com/beauty/rihanna-fenty-beauty-time-25-best-inventions-2017|archive-date=March 27, 2018|url-status=live}}</ref> and the [[Tesla Model 3]].<ref>{{Cite news|url=http://www.thefader.com/2017/11/16/rihanna-fenty-beauty-time-best-invention-2017|title=Rihanna's Fenty Beauty is one of Time's best inventions of 2017|last=Darville|first=Jordan|date=November 16, 2017|work=The Fader|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327084440/http://www.thefader.com/2017/11/16/rihanna-fenty-beauty-time-best-invention-2017|archive-date=March 27, 2018|url-status=live}}</ref> ''Time'' cited Fenty Beauty's 40-shade range of foundations that quickly sold out.<ref name=":13">{{Cite magazine|url=https://time.com/5023212/best-inventions-of-2017/|title=The 25 Best Inventions of 2017|last=Lang|first=Cady|date=November 16, 2017|magazine=Time|access-date=March 26, 2018|archive-url=https://web.archive.org/web/20180327200234/http://time.com/5023212/best-inventions-of-2017/|archive-date=March 27, 2018|url-status=live}}</ref>
 Fenty Beauty also won the [[Women's Wear Daily|WWD]] Beauty Inc. award in 2017 for launch of the year in the prestige sector.<ref name=":5">{{Cite news|url=https://www.buzzfeed.com/leticiamiranda/heres-why-rihanna-is-the-perfect-person-to-sell-you-red|title=Here's Why Rihanna Is The Perfect Person To Sell You Red Lipstick|last=Miranda|first=Leticia|date=December 22, 2017|work=BuzzFeed|access-date=March 28, 2018|archive-url=https://web.archive.org/web/20180221081526/https://www.buzzfeed.com/leticiamiranda/heres-why-rihanna-is-the-perfect-person-to-sell-you-red|archive-date=February 21, 2018|url-status=live}}</ref>
+In 2018, Fenty Beauty also won WWD beauty Digital innovator of the year.<ref>{{Cite web |last=Tietjen |first=Alexa |date=2018-12-13 |title=WWD Beauty Inc Awards: Fenty Beauty Wins Digital Innovator of the Year |url=https://wwd.com/beauty-industry-news/beauty-features/wwd-beauty-inc-awards-fenty-beauty-digital-innovator-of-the-year-1202926816/ |access-date=2024-06-03 |website=WWD |language=en-US}}</ref>
 ==References==
@@ Line 108: / Line 114: @@
 [[Category:Organizations established in 2017]]
 [[Category:Rihanna]]
+[[Category:Cosmetics companies by country]]
+[[Category:Black-owned businesses]]

v t e Rihanna
Albums Singles Videography Awards and nominations Live performances Songs
Studio albums	Music of the Sun A Girl Like Me Good Girl Gone Bad Reloaded Rated R Loud Talk That Talk Unapologetic Anti
Soundtrack albums	Home Black Panther: Wakanda Forever – Music from and Inspired By
Remix albums	Good Girl Gone Bad: The Remixes Rated R: Remixed
Video albums	Good Girl Gone Bad Live Loud Tour Live at the O2 Rihanna 777 Documentary... 7Countries7Days7Shows
Performances	Rihanna: Live in Concert Good Girl Gone Bad Tour A Girl's Night Out Last Girl on Earth Loud Tour Diamonds World Tour The Monster Tour Anti World Tour Super Bowl LVII halftime show
Retail	Rihanna (book) Reb'l Fleur Rebelle Nude Rogue Fenty X Puma Fenty Beauty Fenty (fashion house) Savage X Fenty Savage X Fenty Show
Related topics	Clara Lionel Foundation Styled to Rock British TV series American TV series
Category

v t e LVMH
Board of directors	Albert Frère Antoine Arnault Bernadette Chirac Bernard Arnault Charles Powell Charles de Croisset Delphine Arnault Diego Della Valle Felix Rohatyn Gilles Hennessy Hubert Védrine Yves-Thibault de Silguy
Fashion and leather goods	Berluti Celine Christian Dior Emilio Pucci Fendi Givenchy JW Anderson Kenzo Loewe Loro Piana Louis Vuitton Marc Jacobs Moynat Off-White Patou Phoebe Philo Rimowa Stella McCartney
Perfumes and cosmetics	Acqua di Parma Benefit Cosmetics Cha Ling Fenty Beauty by Rihanna Fresh Parfums Givenchy Guerlain Kenzo Parfums KVD Vegan Beauty Maison Francis Kurkdjian Make Up For Ever Marc Jacobs Beauty Officine Universelle Buly Ole Henriksen Parfums Christian Dior Perfumes Loewe STELLA by Stella McCartney
Selective retailing	DFS La Grande Epicerie La Samaritaine Le Bon Marché Sephora Starboard Cruise Services
Watches and jewelry	Bulgari Chaumet Daniel Roth Fred Hublot Repossi TAG Heuer Tiffany & Co. Zenith
Wines and spirits	Ao Yun Ardbeg Armand de Brignac Belvedere Bodega Numanthia Cape Mentelle Chandon Château Cheval Blanc Chateau d'Esclans Château d'Yquem Chateau Galoupet Cheval des Andes Clos des Lambrays Cloudy Bay Colgin Cellars Dom Pérignon Glenmorangie Hennessy Joseph Phelps Vineyards Krug Mercier Moët & Chandon Newton Vineyard Ruinart SirDavis Terrazas de los Andes Veuve Clicquot Volcan de mi Tierra Woodinville Whiskey Company
Travel	Belmond Cheval Blanc
Media	Connaissance des Arts Les Echos Investir Medici.tv (50%) Mezzo TV (50%) Le Parisien Paris Match Radio Classique
Other	Cova Jardin d'Acclimatation Royal Van Lent