Jump to content

Chokito: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
No edit summary
Updating the date Chokito launched in Australia, based on a newspaper ad source.
 
(38 intermediate revisions by 6 users not shown)
Line 1: Line 1:
{{Short description|Brand of chocolate bar}}
[[File:Chokito-Wrapper-Small.jpg|300px|right|Chokito]]
{{Infobox brand
[[File:Chokito-Split.jpg|290px|thumb|right|A Chokito, clinically cut]]
| name = Chokito
A '''Chokito''' is a [[chocolate]]-covered [[chocolate bar]] containing [[caramel]] [[fudge]] with crisped [[rice]],<ref name="Chocoblog">{{cite web |url=http://www.chocablog.com/reviews/nestle-chokito/ |title=Nestlé Chokito review |author=Kath |date=17 April 2007 |work=Chocablog |access-date=4 June 2011 }}</ref> manufactured by [[Nestlé]] in [[Australia]],<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref> [[Switzerland]],<ref>{{cite web|url=http://ww1.nestle.ch/fr/Brands/Products/Pages/NESTL%C3%89%20CHOKITO.aspx|title=Nestlé Chokito|publisher=Nestlé Suisse|language=fr|access-date=4 June 2011 }}</ref> and [[Brazil]].<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011 }}</ref> The current slogan for Chokito in Australia is "big feed, big taste",<ref>{{cite web |url=http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |title=Archived copy |access-date=2009-02-07 |url-status=dead |archive-url=https://web.archive.org/web/20110312114708/http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |archive-date=2011-03-12 }}</ref> while in the 1970s the tag line was "Chokito gets you going".
| logo = Chokito Bar.jpg
| logo_size =
| image = Chokito.jpg
| image_size =
| caption = A Chokito bar and its wrapper
| producttype = [[Chocolate bar]]
| currentowner = [[Nestlé]]
| producedby =
| origin = Switzerland
| introduced = {{start date and age|1964}}
| discontinued =
| related =
| markets = Europe, South America, Oceania
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.nestle.com.au/en/brands/chokito|nestle.com.au/chokito}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
}}
'''Chokito''' is a combination [[chocolate bar]] brand, created and owned by [[Nestlé]]. The original bar consists of an ingot-shaped [[fudge|caramel fudge]] center, with a coating of [[milk chocolate]] and [[crisped rice]] on the outside.<ref name=Industry>{{cite book | url=https://books.google.com/books?id=18NaAAAAYAAJ | title=Candy and Snack Industry: Volume 145, Issues 1-6 | publisher=Magazines for Industry, Incorporated | year=1980 | pages=32 |quote=The [Broc] plant also operates six coating lines, five of which are equipped with machines from [[Winkler + Dünnebier|Winkler & Dunnebier]] and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.}}</ref> It is manufactured by Nestlé in [[Switzerland]], [[Brazil]],<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011|archive-date=10 June 2011|archive-url=https://web.archive.org/web/20110610081021/http://www.nestle.com.br/site/marcas/chokito.aspx|url-status=dead}}</ref> and [[Australia]].<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref>

The Chokito bar is originally made in Switzerland at the Nestlé-owned [[Cailler]] factory in [[Broc]] since 1964, as a modernized version of the long-established [[Branche (chocolate)|Branche chocolate bar]], to counter competition from other brands.<ref>{{cite web | url=https://www.nestle.ch/sites/g/files/pydnoa506/files/asset-library/documents/media/pr2012fr/dossier%20de%20presse_maisoncailler_240112.pdf | title=Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » | work=[[Nestlé]] | date=24 January 2012 | accessdate=5 May 2022 | quote=La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito |trans-quote=The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito}}</ref><ref>{{cite news | title=«Cervelas de la chocolaterie», la branche reste une exclusivité suisse | work=[[24 heures (Switzerland)|24 heures]] | date=16 May 1998 | author=Métral, Nicole | location=[[Lausanne]] | pages=43 |quote=Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito |trans-quote=To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito}}</ref> Shortly after, in 1965, a modified version was launched in the United Kingdom.<ref>{{cite book | url=https://books.google.com/books?id=QLRZAAAAYAAJ | title=Management Monographs, Numéro 37 | publisher=[[Business International Corporation]] | year=1966 | pages=24 |quote=Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.}}</ref> The bar became very popular on the Swiss market<ref name=Industry/> and soon faced competition from [[Chocolat Frey|Frey]], who introduced the equivalent Risoletto in 1967.<ref>{{cite web |url=https://informatiktage.ch/blog/3WWMb46F-E28rjXS1SeR8EJQ/wieviel-it-steckt-in-einem-risoletto- |title=Wieviel IT steckt in einem Risoletto |author=<!--Not stated--> |date=9 March 2017 |language=German |trans-title=How much IT is there in a Risoletto |website=informatiktage.ch |publisher=Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich |access-date=9 June 2021 |quote=Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. |trans-quote=With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school. |archive-date=8 June 2021 |archive-url=https://web.archive.org/web/20210608163707/https://informatiktage.ch/blog/3WWMb46F-E28rjXS1SeR8EJQ/wieviel-it-steckt-in-einem-risoletto- |url-status=dead }}</ref> The chocolate bar was then launched in Australia in 1968<ref>https://trove.nla.gov.au/newspaper/article/107061951?searchTerm=Chokito</ref> and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.<ref>{{cite web | url=https://www.facebook.com/RTSinfo/videos/les-chokito-quittent-broc/956228727873649/ | title=Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse. |trans-title=Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland. | work=[[RTS Info]] | date=16 March 2018 | accessdate=5 May 2022}}</ref>


==Advertising==
==Advertising==
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |access-date=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites [[YouTube]] and Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |access-date=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |access-date=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites [[YouTube]] and Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |access-date=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",<ref>{{cite web |url=http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |title=Nestlé Chokito « Snacks Across the Pond |access-date=2009-02-07 |url-status=dead |archive-url=https://web.archive.org/web/20110312114708/http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |archive-date=2011-03-12 }}</ref> while in the 1970s the tag line was "Chokito gets you going".


==See also==
==See also==
* [[100 Grand Bar]], a similar chocolate sold in the United States
* [[100 Grand Bar]], a similar chocolate bar also introduced by Nestlé in 1964
* [[Crunch (chocolate bar)|Crunch]], another crisped rice bar from Nestlé
* [[List of Nestlé brands]]
* [[List of Nestlé brands]]
⚫
[[Category:Australian confectionery]]


==References==
==References==
{{reflist}}
<references/>

==External links==
* {{official website}}
* [http://www.chocablog.com/reviews/nestle-chokito/ Chokito review] on the Chocablog


{{Nestlé}}
{{Nestlé}}

⚫
[[Category:Australian confectionery]]
[[Category:2010 establishments in Australia]]
[[Category:2010 establishments in Australia]]
[[Category:Chocolate bars]]
[[Category:Chocolate bars]]
[[Category:Nestlé brands]]
[[Category:Nestlé brands]]
[[Category:Swiss confectionery]]

{{food-product-stub}}

Latest revision as of 00:47, 18 November 2024

Chokito
A Chokito bar and its wrapper
Product typeChocolate bar
OwnerNestlé
CountrySwitzerland
Introduced1964; 60 years ago (1964)
MarketsEurope, South America, Oceania
Websitenestle.com.au/chokito

Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside.[1] It is manufactured by Nestlé in Switzerland, Brazil,[2] and Australia.[3]

The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands.[4][5] Shortly after, in 1965, a modified version was launched in the United Kingdom.[6] The bar became very popular on the Swiss market[1] and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967.[7] The chocolate bar was then launched in Australia in 1968[8] and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.[9]

Advertising

[edit]

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[10] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[11] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",[12] while in the 1970s the tag line was "Chokito gets you going".

See also

[edit]

References

[edit]
  1. ^ a b Candy and Snack Industry: Volume 145, Issues 1-6. Magazines for Industry, Incorporated. 1980. p. 32. The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.
  2. ^ "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Archived from the original on 10 June 2011. Retrieved 4 June 2011.
  3. ^ "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
  4. ^ "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
  5. ^ Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
  6. ^ Management Monographs, Numéro 37. Business International Corporation. 1966. p. 24. Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.
  7. ^ "Wieviel IT steckt in einem Risoletto" [How much IT is there in a Risoletto]. informatiktage.ch (in German). Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich. 9 March 2017. Archived from the original on 8 June 2021. Retrieved 9 June 2021. Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. [With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school.]
  8. ^ https://trove.nla.gov.au/newspaper/article/107061951?searchTerm=Chokito
  9. ^ "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse" [Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland.]. RTS Info. 16 March 2018. Retrieved 5 May 2022.
  10. ^ "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
  11. ^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
  12. ^ "Nestlé Chokito « Snacks Across the Pond". Archived from the original on 2011-03-12. Retrieved 2009-02-07.
[edit]
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Chokito&oldid=1258073749"