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A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store.^[1] Usually, the term refers to larger windows in the front façade of the shop.^[2]

History

The first display windows in shops were installed in the late 18th century in London, where levels of conspicuous consumption were growing rapidly. Retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in Charing Cross, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he "sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping.^[3] Display windows at boutiques usually have dressed-up mannequins in them.

Window dressing

Displaying merchandise in a store window is known as window dressing, which is also used to describe the items displayed themselves. A retail worker that arranges displays of goods is known as a window dresser.

As a figure of speech, window dressing means something done to make a better impression, and sometimes implies something dishonest or deceptive.^[4]

References

^ "SHOP WINDOW definição e significado | Dicionário Inglês Collins".
^ "Holiday window displays can help lure shoppers, study says". Archived from the original on 2019-10-13. Retrieved 2014-06-26.
^ Patrick Robertson (2011). Robertson's Book of Firsts: Who Did What for the First Time. Bloomsbury Publishing. ISBN 9781608197385. Retrieved 2013-02-07.
^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.

External links

[1] "SHOP WINDOW definição e significado | Dicionário Inglês Collins".

[2] "Holiday window displays can help lure shoppers, study says". Archived from the original on 2019-10-13. Retrieved 2014-06-26.

[3] Patrick Robertson (2011). Robertson's Book of Firsts: Who Did What for the First Time. Bloomsbury Publishing. ISBN 9781608197385. Retrieved 2013-02-07.

[4] Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.

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+{{For2|drapery, shades, shutters, etc|Window covering|cover or modification of a window|Window treatment}}
-[[Image:New York Transit Museum by David Shankbone.JPG|thumb|200px|right|Display window of the [[New York Transit Museum]] store in [[Grand Central Terminal]]]]
-[[Image:Tarnogród Gablota w Domu Handlowym.jpg|thumb|right|200px|Display window in a [[department store]] in [[Tarnogród]] during [[People's Republic of Poland|Communism]]]]
+[[Image:Sværtegade 3 - shop windows 02.jpg|thumb|right|Arch-headed display windows of a heritage listed shop front from 1847 at [[Sværtegade 3]] in [[Copenhagen]], Denmark]]
+A '''display window''', also a '''shop window''' ([[British English]]) or '''store window''' ([[American English]]), is a [[window]] in a [[retailer|shop]] displaying items for sale or otherwise designed to attract [[customer]]s to the store.<ref>{{Cite web|url=https://www.collinsdictionary.com/pt/dictionary/english/shop-window|title=SHOP WINDOW definição e significado &#124; Dicionário Inglês Collins}}</ref> Usually, the term refers to larger windows in the front [[façade]] of the shop.<ref>{{Cite web |title=Holiday window displays can help lure shoppers, study says |url=http://usatoday30.usatoday.com/money/industries/retail/story/2011-12-02/window-displays/51643926/1 |url-status=dead |archive-url=https://web.archive.org/web/20191013112725/http://usatoday30.usatoday.com/money/industries/retail/story/2011-12-02/window-displays/51643926/1 |archive-date=2019-10-13 |access-date=2014-06-26}}</ref>
-{{for|drapery, shades, shutters, etc|Window covering}}
+==History==
-A '''display window''' (most commonly called '''shop window''' ([[British English]]) or '''store window''' ([[American English]])) is a [[window]] in a [[retailer|shop]] displaying items for sale or otherwise designed to attract [[customer]]s to the store.  Usually, the term refers to larger windows in the front [[façade]] of the shop.  Display windows at [[boutique]]s usually have dressed-up [[mannequin]]s in them.
+The first display windows in shops were installed in the late 18th century in [[London]], where levels of [[consumer revolution|conspicuous consumption]] were growing rapidly. Retailer [[Francis Place]] was one of the first to experiment with this new retailing method at his tailoring establishment in [[Charing Cross]], where he fitted the shop-front with large [[Flat glass|plate glass]] windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he "sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping.<ref>{{cite book|url=https://books.google.com/books?id=2TEEaCrPiWsC&q=Robertson%27s+Book+of+Firsts:+Who+Did+What+For+the+First+Time|title=Robertson's Book of Firsts: Who Did What for the First Time|author=Patrick Robertson
+|year=2011|publisher=Bloomsbury Publishing|isbn=9781608197385|access-date=2013-02-07}}</ref> Display windows at [[boutique]]s usually have dressed-up [[mannequin]]s in them.
+==Window dressing==
-Putting a '''window display''' of [[merchandise]] in a store’s window is called "[[window dresser|window dressing]]", which is also used to describe the items displayed themselves. As a [[figure of speech]], "window dressing" means something done to make a better impression, and sometimes implies something dishonest or [[deceptive]].<ref>{{cite dictionary|author=Pearsall, Judy|title=Concise Oxford English Dictionary|date=2002|publisher=Oxford University Press, Inc.|location=New York}}</ref>
+Displaying [[merchandise]] in a store window is known as '''window dressing''', which is also used to describe the items displayed themselves. A retail worker that arranges displays of goods is known as a [[window dresser]].
+As a [[figure of speech]], window dressing means something done to make a better impression, and sometimes implies something dishonest or [[deceptive]].<ref>{{cite dictionary|author=Pearsall, Judy|title=Concise Oxford English Dictionary|date=2002|publisher=Oxford University Press, Inc.|location=New York}}</ref>
 ==See also==
+* [[storefront]]
-*''[[A Guide to Window-Dressing]]'' (book)
-*[[Display case]]
-*[[Potemkin village]]
-*[[Retail design]]
-*[[Visual merchandising]]
-*[[Window dresser]]
 ==References==
+{{Reflist}}
-;Notes
-{{wiktionary}}
-{{reflist}}
+==External links==
-<!--spacing-->
+{{wiktionary|display window|position=left}}
+{{Authority control}}
-{{fashion-stub}}
-{{element-arch-stub}}
 [[Category:Advertising tools]]
@@ Line 29: / Line 27: @@
 [[Category:Fashion terminology]]
 [[Category:Windows]]
-[[ca:Aparador]]
-[[de:Schaufenster]]
-[[eo:Montrofenestro]]
-[[es:Escaparate]]
-[[fr:Vitrine]]
-[[he:חלון ראווה]]
-[[io:Vetrino]]
-[[mk:Излог]]
-[[nl:Etalage]]
-[[pl:Witryna]]
-[[pt:Vitrine]]
-[[sq:Display]]
-[[sv:Skyltfönster]]
-[[uk:Вітрина]]