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{{Short description|Sports betting company in Limassol, Cyprus}}
{{Short description|Cypriot sports betting company (1994–2023)}}
{{Multiple issues|
{{unreliable sources|date=July 2020}}
{{unreliable sources|date=July 2020}}
{{Undisclosed paid|date=May 2020}}
{{Advert|date=April 2021}}
}}
{{Infobox company
{{Infobox company
| name = Parimatch
| name = Parimatch
| logo =
| logo =
| logo_size =
| logo_size =
| industry = [[Betting]]
| industry = [[Betting]]
| founded = 1994
| founded = 1994
| defunct =
| hq_location_city = [[Limassol]]
| hq_location_city = [[Limassol]]
| hq_location_country = [[Cyprus]]
| hq_location_country = [[Cyprus]]
| key_people = Sergey Portnov (CEO)<ref>{{Cite web|url=https://www.menshealth.com/uk/mental-strength/a30493418/meet-the-ceo-with-tyson-and-mcgregor-on-speed-dial/|title=Meet The CEO With Tyson And McGregor On Speed Dial|first=Daniel|last=Davies|date=January 30, 2020|website=Men's Health}}</ref>
| key_people = Sergey Portnov (owner)<ref>https://sbcnews.co.uk/uncategorized/2024/09/30/sergey-portnov-to-take-full-control-at-parimatch-after-kateryna-biloruska-exit/ </ref>
| products = Bookmaking, betting shops, online gambling
| products = Bookmaking, betting shops, online gambling
| num_employees =
| num_employees =
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}}
}}


'''Parimatch''' is an international [[sports betting]] company in [[Europe]] with headquarters in [[Limassol]], [[Cyprus]], founded in 1994.
'''Parimatch''' is an international [[sports betting]] company that operates in Europe, with its headquarters located in [[Limassol]], [[Cyprus]].


==History==
==History==
{{convert to prose|section|date=February 2022}}
{{convert to prose|section|date=February 2022}}
Parimatch was established in 1994 in [[Kyiv]], [[Ukraine]]. The company entered the Russian market in 1998. The online betting website was launched in 2000 and was one the first among bookmakers in the CIS region.<ref>{{Cite web|url=https://sobitie.com.ua/novosti/parimatch-proryv-goda-i-pobeda-srazu-v-dvuh-nominaciyah|title=Париматч - прорыв года и победа сразу в двух номинациях|date=December 17, 2019|website=Каменское Новости Днепродзержинск газета Событие|language=ru}}</ref> In September 2015, Parimatch entered the [[Kazakhstan]] market and began cooperation with Federbet to prevent match fixing.<ref>{{Cite news|url=https://bookmaker-ratings.com.ua/ru/news/pari-match-i-federbet-za-god-vy-yavili-bolee-30-stranny-h-matchej/|title="Пари-Матч" и Federbet за год выявили более 30 странных матчей|newspaper=Рейтинг Букмекеров |language=ru}}</ref> In 2018, the company began operations in Tanzania<ref>{{Cite web|url=https://betting-tanzania.ac.tz/parimatch/|title=Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS|date=3 August 2019}}</ref> and Cyprus.<ref>{{Cite news|url=https://sbcnews.co.uk/features/2018/05/01/parimatch-ceo-sergey-portnov-wild-decision-tanzania/|title=Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania|newspaper=SBC News |date=May 1, 2018}}</ref> In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London.<ref>{{Cite web|url=https://www.igamingtimes.com/2018/12/05/parimatch-ceo-sbc-awards-online-betting-company/|title=Parimatch's CEO wins accolade at the SBC Awards 2018 in London|first=Matt|last=Russell|date=December 5, 2018}}</ref> In February 2020, the company joined the [[Esports Integrity Commission]] to assist with battling cheating and fraud in esports.<ref>{{Cite news|url=https://esportsinsider.com/2020/02/parimatch-esports-integrity-commission/|title=Parimatch enters into Esports Integrity Commission|first=Adam|last=Fitch|newspaper=Esportsinsider |date=February 20, 2020}}</ref> In June 2021, Parimatch expanded operations across India.<ref>{{cite web|date= 28 June 2021|url=https://www.theprevalentindia.com/pmi-to-expand-its-customer-base-across-india/|title=PMI to Expand its Customer Base Across India|access-date=23 March 2022|url-status=live}}</ref> In March 2021, Parimatch became the first betting company in Ukraine to buy a license after a new law regulation was adopted by the local parliament.<ref>{{Cite web|title=Parimatch заплатив 180 млн грн за першу в Україні ліцензію на букмекерську діяльність|url=https://espreso.tv/news/2021/03/02/parimatch_zaplatyv_180_mln_grn_za_pershu_v_ukrayini_licenziyu_na_bukmekersku_diyalnist|access-date=2021-07-05|website=espreso.tv|language=uk}}</ref><ref>{{Cite web|last=Miller|first=George|date=2021-03-05|title=Parimatch became the first company in Ukraine to receive permission for a betting license|url=https://europeangaming.eu/portal/compliance-updates/2021/03/05/88057/parimatch-became-the-first-company-in-ukraine-to-receive-permission-for-a-betting-license/|access-date=2021-07-05|website=European Gaming Industry News|language=en-US}}</ref><ref>{{Cite web|title="Париматч" и "Геймдев" получили лицензии на организацию онлайн-казино|url=https://delo.ua/business/parimatch-i-gejmdev-poluchili-licenzii-na-orga-378415/|access-date=2021-07-06|website=delo.ua|language=ru}}</ref> In December 2021, Parimatch acquired the performance marketing organisation Mr Fish in addition to online poker room PokerMatch.<ref>{{cite journal|date= 7 December 2021|url=https://igamingbusiness.com/parimatch-tech-acquires-mr-fish-and-pokermatch/|title=Parimatch Tech acquires Mr.Fish and PokerMatch|journal= Igamingbusiness|access-date=23 March 2022|url-status=live}}</ref>
Parimatch was established in 1994 in [[Kyiv]], [[Ukraine]]. The company entered the Russian market in 1998. The online betting website was launched in 2000 and was one of the first among bookmakers in the CIS region.<ref>{{Cite web |title=Париматч – прорыв года и победа сразу в двух номинациях |url=https://sobitie.com.ua/novosti/parimatch-proryv-goda-i-pobeda-srazu-v-dvuh-nom...}}</ref> In September 2015, Parimatch entered the [[Kazakhstan]] market and began cooperation with Federbet to prevent match-fixing.<ref>{{Cite news|url=https://bookmaker-ratings.com.ua/ru/news/pari-match-i-federbet-za-god-vy-yavili-bolee-30-stranny-h-matchej/|title="Пари-Матч" и Federbet за год выявили более 30 странных матчей|newspaper=Рейтинг Букмекеров |language=ru}}</ref> In 2018, the company began operations in Tanzania<ref>{{Cite web|url=https://betting-tanzania.ac.tz/parimatch/|title=Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS|date=3 August 2019}}</ref> and Cyprus.<ref>{{Cite news|url=https://sbcnews.co.uk/features/2018/05/01/parimatch-ceo-sergey-portnov-wild-decision-tanzania/|title=Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania|newspaper=SBC News |date=May 1, 2018}}</ref> In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London.<ref>{{Cite web|url=https://www.igamingtimes.com/2018/12/05/parimatch-ceo-sbc-awards-online-betting-company/|title=Parimatch's CEO wins accolade at the SBC Awards 2018 in London|first=Matt|last=Russell|date=December 5, 2018}}</ref> In February 2020, the company joined the [[Esports Integrity Commission]] to assist with battling cheating and fraud in esports.<ref>{{Cite news|url=https://esportsinsider.com/2020/02/parimatch-esports-integrity-commission/|title=Parimatch enters into Esports Integrity Commission|first=Adam|last=Fitch|newspaper=Esportsinsider |date=February 20, 2020}}</ref> In March 2021, Parimatch became the first betting company in Ukraine to buy a license after a new law regulation was adopted by the local parliament.<ref>{{Cite web|title=Parimatch заплатив 180 млн грн за першу в Україні ліцензію на букмекерську діяльність|url=https://espreso.tv/news/2021/03/02/parimatch_zaplatyv_180_mln_grn_za_pershu_v_ukrayini_licenziyu_na_bukmekersku_diyalnist|access-date=2021-07-05|website=espreso.tv|language=uk}}</ref><ref>{{Cite web|last=Miller|first=George|date=2021-03-05|title=Parimatch became the first company in Ukraine to receive permission for a betting license|url=https://europeangaming.eu/portal/compliance-updates/2021/03/05/88057/parimatch-became-the-first-company-in-ukraine-to-receive-permission-for-a-betting-license/|access-date=2021-07-05|website=European Gaming Industry News|language=en-US}}</ref><ref>{{Cite web|title="Париматч" и "Геймдев" получили лицензии на организацию онлайн-казино|url=https://delo.ua/business/parimatch-i-gejmdev-poluchili-licenzii-na-orga-378415/|access-date=2021-07-06|website=delo.ua|language=ru}}</ref> In June 2021, Parimatch expanded operations across India.<ref>{{cite web |date=28 June 2021 |title=PMI to Expand its Customer Base Across India |url=https://www.theprevalentindia.com/pmi-to-expand-its-customer-base-across-india/ |access-date=23 March 2022}}</ref> In December 2021, Parimatch acquired the performance marketing organization Mr Fish in addition to the online poker room PokerMatch.<ref>{{cite journal|date= 7 December 2021|url=https://igamingbusiness.com/parimatch-tech-acquires-mr-fish-and-pokermatch/|title=Parimatch Tech acquires Mr.Fish and PokerMatch|journal= Igamingbusiness|access-date=23 March 2022}}</ref>


In March 2022, Parimatch withdrew the franchise from Russia due to the full-scale military invasion into Ukraine.<ref>{{cite news | url=https://sbcnews.co.uk/sportsbook/2022/03/29/parimatch-finalises-russian-withdrawal-whilst-also-cutting-esports-ties/ | title=Parimatch finalises Russian withdrawal whilst also cutting esports ties | newspaper=SBC News | date=29 March 2022 }}</ref><ref>{{cite web | url=https://www.gamblingnews.com/news/parimatch-tech-finalized-withdrawal-from-the-russian-market/ | title=Parimatch Tech Finalized Withdrawal from the Russian Market | date=28 March 2022 }}</ref> Following this, in May, Parimatch announced they had organised the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation while originally set up for educational and sports projects has re-allocated its resources toward helping Ukrainian woman and children during the humanitarian crisis.<ref>{{cite journal|date=6 May 2022|url= https://igamingbusiness.com/parimatch-allocates-e510000-to-ukraine-aid/|title=Parimatch allocates €510,000 to Ukraine aid|journal=IGaming Business|access-date=9 March 2022|url-status=live}}</ref>
In March 2022, Parimatch withdrew the franchise from Russia due to the full-scale military invasion into Ukraine.<ref>{{cite news | url=https://sbcnews.co.uk/sportsbook/2022/03/29/parimatch-finalizes-russian-withdrawal-whilst-also-cutting-esports-ties/ | title=Parimatch finalizes Russian withdrawal whilst also cutting esports ties | newspaper=SBC News | date=29 March 2022 }}</ref><ref>{{cite web | url=https://www.gamblingnews.com/news/parimatch-tech-finalized-withdrawal-from-the-russian-market/ | title=Parimatch Tech Finalized Withdrawal from the Russian Market | date=28 March 2022 }}</ref> Following this, in May, Parimatch announced they had organized the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation, originally set up for educational and sports projects, has reallocated its resources toward helping Ukrainian women and children during the humanitarian crisis.<ref>{{cite journal|date=6 May 2022|url= https://igamingbusiness.com/parimatch-allocates-e510000-to-ukraine-aid/|title=Parimatch allocates €510,000 to Ukraine aid|journal=IGaming Business|access-date=9 March 2022}}</ref>


In April 2022, Parimatch announced a restructure to their management, appointing Maksym Liashko as the new CEO of the organisation as Roman Syrotian (former CEO) stepped into a supervisory role.<ref>{{cite journal|date=1 April 2022|url=https://egr.global/technology/news/parimatch-tech-appoints-sole-ceo-in-management-reshuffle/|title=Parimatch Tech appoints sole CEO in management reshuffle|journal=Egr Global|access-date=5 April 2022|url-status=live}}</ref>
In April 2022, Parimatch announced a restructuring of its management, appointing Maksym Liashko as the new CEO of the organization as Roman Syrotian (former CEO) stepped into a supervisory role.<ref>{{cite journal|date=1 April 2022|url=https://egr.global/technology/news/parimatch-tech-appoints-sole-ceo-in-management-reshuffle/|title=Parimatch Tech appoints sole CEO in management reshuffle|journal=Egr Global|access-date=5 April 2022}}</ref>


In May 2022, Parimatch continued with the company's plan for international expansion via opening a new European hub in [[Prague]]. Additionally, the new office gave the opportunity to provide a working environment for the company employees from the Ukraine. The previous company R&D centre was in Kyiv but has been relocated for safety reasons due to military activity around the capital.<ref>{{cite news|date=6 May 2022|url=https://sbcnews.co.uk/sportsbook/2022/05/06/parimatch-secures-double-objectives-with-prague-office-opening/|title=Parimatch secures double objectives with Prague office opening|website=SBC News|access-date=27 May 2022|url-status=live}}</ref>
In May 2022, Parimatch continued with the company's plan for international expansion by opening a new European hub in [[Prague]]. Additionally, the new office provided a working environment for the company employees from Ukraine. The previous company R&D center was in Kyiv but has been relocated for safety reasons due to military activity around the capital.<ref>{{cite news|date=6 May 2022|url=https://sbcnews.co.uk/sportsbook/2022/05/06/parimatch-secures-double-objectives-with-prague-office-opening/|title=Parimatch secures double objectives with Prague office opening|website=SBC News|access-date=27 May 2022}}</ref>


In December 2023, Maksym Liashko stepped down as Chief Executive Officer of Parimatch.<ref>{{cite news|date=8 December 2023|url=https://www.intergameonline.com/igaming/news/liashko-quits-energame-and-parimatch|title=Liashko quits Energame and Parimatch|website=iGaming News|access-date=9 October 2024}}</ref>
==License==
Parimatch operates under local licenses issued by the regulatory authorities of each country in [[Cyprus]], [[Kazakhstan]], [[Tajikistan]] and Tanzania.<ref>{{Cite web|url=https://europeangaming.eu/portal/press-releases/2019/09/13/54231/african-superstar-diamond-platnumz-is-a-new-brand-ambassador-for-parimatch-africa/|title=African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa|first=George|last=Miller|date=September 13, 2019}}</ref> Parimatch brand was represented in [[Russia]]<ref>{{Cite web|url=https://bettingbusiness.ru/articles/0010368-sergej-portnov-po-dohodnosti-biznesa-na-postsovetskom-prostranstve-rossiya-zanimaet-pervoe-mesto|title=Сергей Портнов: "По доходности бизнеса на постсоветском пространстве Россия занимает первое место"|website=bettingbusiness.ru}}</ref> and Belarus, but in 2022 the brand announced withdrawal the local franchises due to the full-scale military invasion into Ukraine.<ref>{{cite web | url=https://igamingbusiness.com/strategy/management/parimatch-tech-withdraws-brand-from-russia-over-ukraine-invasion/ | title=Parimatch Tech withdraws brand from Russia over Ukraine invasion | date=3 March 2022 }}</ref><ref>{{cite web | url=https://europeangaming.eu/portal/compliance-updates/2022/03/28/111716/parimatch-completes-the-franchise-withdrawal-from-russia-on-legal-and-technical-levels/ | title=Parimatch Completes the Franchise Withdrawal from Russia on Legal and Technical Levels | date=28 March 2022 }}</ref>


In September 2024, Kateryna Biloruska sold her controlling stake in Parimatch Group to Sergey Portnov. Subsequently, Portnov became the sole owner of Parimatch Group after buying out some minority shareholders.<ref>{{Cite web |date=29 July 2024 |title=Parimatch partners with the Argentine Football Association in Asia |url=https://themunicheye.com/parimatch-partners-with-the-argentine-football-association-in-asia-5948 |website=[[The Munich Eye]]}}</ref>
The company also carries out its activity under the international license of self-governing territory [[Curaçao]] ([[Esports|eGaming]]).

==License==
Parimatch operated under local licenses issued by the regulatory authorities of each country in [[Cyprus]], [[Kazakhstan]], [[Tajikistan]], and Tanzania.<ref>{{Cite web|url=https://europeangaming.eu/portal/press-releases/2019/09/13/54231/african-superstar-diamond-platnumz-is-a-new-brand-ambassador-for-parimatch-africa/|title=African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa|first=George|last=Miller|date=September 13, 2019}}</ref> The company also carried out its activity under the international license of the self-governing territory [[Curaçao]] ([[Esports|eGaming]]).


On October 1, 2020, Parimatch launched into the [[United Kingdom|UK]] market with their website being run by [[BetVictor|BV]] Gaming Limited.
On October 1, 2020, Parimatch launched into the [[United Kingdom|UK]] market with their website being run by [[BetVictor|BV]] Gaming Limited.

Latest revision as of 06:43, 19 November 2024

Parimatch
IndustryBetting
Founded1994
Headquarters,
Key people
Sergey Portnov (owner)[1]
ProductsBookmaking, betting shops, online gambling
Websiteparimatch.com

Parimatch is an international sports betting company that operates in Europe, with its headquarters located in Limassol, Cyprus.

History

[edit]

Parimatch was established in 1994 in Kyiv, Ukraine. The company entered the Russian market in 1998. The online betting website was launched in 2000 and was one of the first among bookmakers in the CIS region.[2] In September 2015, Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match-fixing.[3] In 2018, the company began operations in Tanzania[4] and Cyprus.[5] In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London.[6] In February 2020, the company joined the Esports Integrity Commission to assist with battling cheating and fraud in esports.[7] In March 2021, Parimatch became the first betting company in Ukraine to buy a license after a new law regulation was adopted by the local parliament.[8][9][10] In June 2021, Parimatch expanded operations across India.[11] In December 2021, Parimatch acquired the performance marketing organization Mr Fish in addition to the online poker room PokerMatch.[12]

In March 2022, Parimatch withdrew the franchise from Russia due to the full-scale military invasion into Ukraine.[13][14] Following this, in May, Parimatch announced they had organized the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation, originally set up for educational and sports projects, has reallocated its resources toward helping Ukrainian women and children during the humanitarian crisis.[15]

In April 2022, Parimatch announced a restructuring of its management, appointing Maksym Liashko as the new CEO of the organization as Roman Syrotian (former CEO) stepped into a supervisory role.[16]

In May 2022, Parimatch continued with the company's plan for international expansion by opening a new European hub in Prague. Additionally, the new office provided a working environment for the company employees from Ukraine. The previous company R&D center was in Kyiv but has been relocated for safety reasons due to military activity around the capital.[17]

In December 2023, Maksym Liashko stepped down as Chief Executive Officer of Parimatch.[18]

In September 2024, Kateryna Biloruska sold her controlling stake in Parimatch Group to Sergey Portnov. Subsequently, Portnov became the sole owner of Parimatch Group after buying out some minority shareholders.[19]

License

[edit]

Parimatch operated under local licenses issued by the regulatory authorities of each country in Cyprus, Kazakhstan, Tajikistan, and Tanzania.[20] The company also carried out its activity under the international license of the self-governing territory Curaçao (eGaming).

On October 1, 2020, Parimatch launched into the UK market with their website being run by BV Gaming Limited.

On March 10, Parimatch LLC had its operations in Ukraine suspended by the National Security and Defense Council, as reported by Hromadske. The sanctions affected all property of the company, including its subsidiary websites and the licensed website PM.UA. As a result of the blocking, approximately 250 million hryvnias of Ukrainian players' funds were frozen in Parimatch's accounts, according to Maksym Lyashko.

References

[edit]
  1. ^ https://sbcnews.co.uk/uncategorized/2024/09/30/sergey-portnov-to-take-full-control-at-parimatch-after-kateryna-biloruska-exit/
  2. ^ "Париматч – прорыв года и победа сразу в двух номинациях".
  3. ^ ""Пари-Матч" и Federbet за год выявили более 30 странных матчей". Рейтинг Букмекеров (in Russian).
  4. ^ "Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS". 3 August 2019.
  5. ^ "Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania". SBC News. May 1, 2018.
  6. ^ Russell, Matt (December 5, 2018). "Parimatch's CEO wins accolade at the SBC Awards 2018 in London".
  7. ^ Fitch, Adam (February 20, 2020). "Parimatch enters into Esports Integrity Commission". Esportsinsider.
  8. ^ "Parimatch заплатив 180 млн грн за першу в Україні ліцензію на букмекерську діяльність". espreso.tv (in Ukrainian). Retrieved 2021-07-05.
  9. ^ Miller, George (2021-03-05). "Parimatch became the first company in Ukraine to receive permission for a betting license". European Gaming Industry News. Retrieved 2021-07-05.
  10. ^ ""Париматч" и "Геймдев" получили лицензии на организацию онлайн-казино". delo.ua (in Russian). Retrieved 2021-07-06.
  11. ^ "PMI to Expand its Customer Base Across India". 28 June 2021. Retrieved 23 March 2022.
  12. ^ "Parimatch Tech acquires Mr.Fish and PokerMatch". Igamingbusiness. 7 December 2021. Retrieved 23 March 2022.
  13. ^ "Parimatch finalizes Russian withdrawal whilst also cutting esports ties". SBC News. 29 March 2022.
  14. ^ "Parimatch Tech Finalized Withdrawal from the Russian Market". 28 March 2022.
  15. ^ "Parimatch allocates €510,000 to Ukraine aid". IGaming Business. 6 May 2022. Retrieved 9 March 2022.
  16. ^ "Parimatch Tech appoints sole CEO in management reshuffle". Egr Global. 1 April 2022. Retrieved 5 April 2022.
  17. ^ "Parimatch secures double objectives with Prague office opening". SBC News. 6 May 2022. Retrieved 27 May 2022.
  18. ^ "Liashko quits Energame and Parimatch". iGaming News. 8 December 2023. Retrieved 9 October 2024.
  19. ^ "Parimatch partners with the Argentine Football Association in Asia". The Munich Eye. 29 July 2024.
  20. ^ Miller, George (September 13, 2019). "African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa".