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|1999–present
|
|
|-
|Lego Formula One<ref>{{cite web|url=https://www.lego.com/en-us/aboutus/news/2024/september/lego-f1-partnership-announcement?locale=en-us&consent-modal=show&age-gate=grown_up|title=We’re Putting Play in Pole Position! The LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership|author=The Lego Group|date=18 September 2024|website=Lego.com|publisher=Lego|access-date=22 November 2024}}</ref>
|[[Formula One]]
|Formula One
|2025–present
|Also includes sets released in the ''Lego Icons'' and ''Speed Champions'' sets; existing sets had already been released in 2024<ref>{{cite web|url=https://www.thedrive.com/news/new-mclaren-mp4-4-ayrton-senna-lego-set-is-the-coolest-weve-seen-in-a-while|title=New McLaren MP4/4 Ayrton Senna Lego Set Is the Coolest We’ve Seen in a While |last=Perez |first=Jerry |website=TheDrive|date=1 February 2024|publisher=Lego|access-date=22 November 2024}}</ref>
|-
|-
|[[Lego Friends]]
|[[Lego Friends]]
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|Lego Transformers
|Lego Transformers
|''[[Transformers]]''
|''[[Transformers]]''
|[[Hasbro]], [[Tomy|Takara Tomy]]
|[[Hasbro]], [[Takara Tomy]]
|2022–present
|2022–present
|
|

Latest revision as of 00:46, 22 November 2024

A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.

Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system"[1] and the three original environments (based on the present, past and future, respectively) were launched: City/Town, Castle,[2] and Space.[3]

In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics. Not all sets produced are necessarily part of any official theme including store exclusive sets, one-off licensed sets, and most advanced construction sets released prior to the introduction of Creator Expert (Currently known as Lego Icons).

Current themes

Name Subject Licensed Produced Notes
Lego Animal Crossing[4] Animal Crossing Nintendo 2024–present
Lego Architecture[5] Buildings Lego, various 2008–present
Lego Art[6] Brick-built artwork and portraits Lego, various 2020–present
Lego Avatar[7][8][9][10][11] Avatar 20th Century Studios, Disney,
Lightstorm Entertainment 		2022–present
Lego Back to the Future Back to the Future Amblin Entertainment, Universal Pictures 2022–present
Lego Batman Batman characters DC Studios, Warner Bros. 2018–present Also a subtheme of Lego Super Heroes
Lego Boost Robotics Lego 2017–present
Lego Braille Bricks[12][13][14] Braille Lego 2024–present
Lego BrickHeadz[15] Buildable characters Lego, various 2016–present
Lego Brick Sketches Brick-built portraits Lego, various 2020–present
Lego City Modern life Lego 2005–present
Lego Classic[16][17][18][19] Assorted bricks Lego 2015–present
Lego Creator Models with few specialised bricks Lego, various 2003–present
Lego Super Heroes DC and DC Studios DC Studios, Warner Bros. 2011–present Subtheme of Lego Super Heroes
LEGO Despicable Me Despicable Me 4 Illumination,
Universal Pictures 		2024–present Subtheme of Lego Minions: The Rise of Gru
Lego Disney Disney and Pixar characters Disney and Pixar 2012–present
Lego Dreamzzz[20][21][22][23] Dreams Lego 2023–present
Lego Duplo Bricks designed for children ages 11⁄2 to 5 years; twice the size of traditional Lego bricks, yet compatible with traditional Lego bricks Lego, various 1969–present
Lego Dune[24] Dune Warner Bros. Pictures, Legendary Entertainment, Dune 2024–present
Lego Education[25] For use by schools, particularly STEAM learning Lego 1999–present
Lego Formula One[26] Formula One Formula One 2025–present Also includes sets released in the Lego Icons and Speed Champions sets; existing sets had already been released in 2024[27]
Lego Friends Girl-oriented designs Lego 2012–present
Lego Gabby's Dollhouse[28][29][30][31] Gabby's Dollhouse DreamWorks Animation Television 2023–present
Lego Harry Potter Wizarding World Warner Bros. 2001–2005,
2007, 2010–2011,
2018–present
Lego Horizon[32][33] Horizon Forbidden West Guerrilla Games,
Sony Interactive Entertainment 		2022–present
Lego Icons Larger sets generally aimed at an adult audience Lego, various
  • 2000–2012
    (as Lego Exclusives)
  • 2013–2022
    (as Creator Expert)
  • 2022–present
    (as Icons)
Lego Ideas Community supported builds[34] Lego, various
  • 2008–2014
    (as Cuusoo)
  • 2014–present
    (as Ideas)
Lego Jurassic World[35] Jurassic Park Amblin Entertainment, Universal Pictures 2015, 2018–present
Lego The Lord of the Rings The Lord of the Rings (film series) Middle-earth Enterprises,
New Line Cinema, Warner Bros. 		2012–2015,
2023–present
LEGO Mario[36] Mario Nintendo 2020–present
Lego Marvel Super Heroes Marvel and Marvel Cinematic Universe Marvel Cinematic Universe, Disney 2012–present Subtheme of Lego Super Heroes
Lego Marvel Avengers Marvel Cinematic Universe 2012–present Subtheme of Lego Super Heroes
Lego Minecraft[37] Minecraft Mojang Studios, Microsoft 2012–present
Lego Minifigures Collectible minifigures Lego, various 2010–present
Lego Monkie Kid[38] Journey to the West and Monkey King Lego 2020–present
Lego Ninjago[39] Ninjago (TV series) and Ninjago: Dragons Rising Lego 2011–present
Lego Overwatch[40] Overwatch Blizzard Entertainment, Microsoft 2018–present
Lego Powered Up Motorised sets Lego 2017–present
Lego Serious Play Innovation and business performance Lego 2010–present
LEGO Simpsons[41] The Simpsons 20th Century Studios, Disney 2014–present
Lego Sonic the Hedgehog[42][43][44][45][46] Sonic the Hedgehog Sega 2023–present
Lego Speed Champions Auto racing Lego, various 2015–present
Lego Spider-Man Spider-Man Marvel Cinematic Universe, Disney 2019–present Also a subtheme of Lego Super Heroes
Lego Star Wars Star Wars Lucasfilm, Disney 1999–present
Lego Expert Builder /
Lego Technic 		Gears, axles and functional machinery Lego, various
  • 1977–1985
    (as Expert Builder)
  • 1986–present
    (as Technic)
Lego Trains Electric trains Lego 1966–present
Lego Transformers Transformers Hasbro, Takara Tomy 2022–present
Lego Wicked[47][48] Wicked and Wicked Part Two Universal Pictures, Marc Platt Productions 2024–present
Lego Xtra Accessories Lego 2018–present
Lego Zelda The Legend of Zelda Nintendo 2024–present

Discontinued themes

Name Subject Sub-themes Licensed Produced Notes
Lego 4+[49] For children 4 years old or more Lego, various 2003–2004
Lego Adventurers Adventurers and exploration
  • Egypt (1998–1999, 2001)
  • Jungle / Amazon (1999)
  • Dino Island (2000)
  • Orient expedition (2003)
 Lego 1998–2001, 2003
Lego Agents Agents Lego

2008–2009

Lego Alpha Team Secret agents
  • Mission Deep Sea (2002–2003)
  • Mission Deep Freeze (2004–2005)
 Lego 2001–2005
Lego The Angry Birds Movie[51] The Angry Birds Movie Columbia Pictures (formerly)
Rovio Animation
Sony Pictures (formerly)
Sega Sammy (currently) 		2016
Lego Aqua Raiders Underwater exploration Lego 2007
Lego Aquazone Underwater exploration
  • Aquanauts (1995–1996)
  • Aquasharks (1995–1996, 1998)
  • Aquaraiders (1997)
  • Stingrays (1998)
  • Hydronauts (1998–1999)
 Lego 1995–1999
Lego Atlantis Underwater exploration Lego 2010–2011
Lego Avatar: The Last Airbender Avatar: The Last Airbender Nickelodeon, Paramount Pictures 2006[52]
Lego Baby Lego sets designed for babies Lego 1983–1990,
2000–2001,
2004–2005
Lego Batman Batman DC Extended Universe,
Warner Bros. 		2006–2008
Lego Belville Specifically girl-oriented design Lego 1994–2008
Lego Ben 10: Alien Force[53][54][55][56] Ben 10: Alien Force Cartoon Network 2010
Lego Bionicle Māori-inspired biomechanical beings Lego 2001–2010,
2015–2016
Lego Boats Lego builds that float on water Lego 1973–2005
Lego Bricks and More For children 4 years old or more Lego 2009–2014
Lego Castle Castle, knights and medieval themes
  • Castle (1978–1983)
  • Crusaders (1984–1988, 1990–1992, 1998, 2001)
  • Black Falcons (1984–1987, 1990, 2002)
  • Forestmen (1987–1990)
  • Black Knights (1988–1994, 1998)
  • Wolfpack (1992–1994)
  • Dragon Masters (1993–1994, 1998)
  • Royal Knights (1995–1996, 1998)
  • Dark Forest (1996)
  • Fright Knights (1997–1998)
  • Knights' Kingdom (2000)
  • Knights' Kingdom II (2004–2006)
  • Castle II (2007–2009)
  • Kingdoms (2010–2012)
  • Castle III (2013–2014)
 Lego 1978–2014
Lego Clikits Girl's jewellery Lego 2003–2006
Lego Creative building For children 4 years old or more Lego 2006–2008
Lego Dacta Education Lego 1960–2003
Lego DC Super Hero Girls DC Super Hero Girls DC and Warner Bros. Animation 2016-2018
Lego Factory /
Lego Design byME 		Service that allowed fans to design their Lego sets on a program, and then order the set from Lego Lego
  • 2005–2008
    (as Factory)
  • 2009–2012 (as Design byME)
Lego Dimensions Toys-to-life LEGO,
TT Games,
20th Century Studios, Amblin Entertainment,
BBC,
Cartoon Network, Columbia Pictures,
DC Extended Universe,
Ghost Corps,
Hanna-Barbera, Middle-earth Enterprises,
Midway Games (Formerly),
New Line Cinema, Paramount Pictures,
SEGA, Sony Pictures,
Universal Pictures, Valve Corporation, Warner Bros. 		2015–2017
Lego Dino[57][58] Dinosaurs Lego 2011–2012
Lego Dino Attack /
Lego Dino 2010[59][60][61] 		Dinosaurs. Released in the United States and Australia as Dino Attack. Released in Europe as Dino 2010 with modified builds Lego 2005
Lego Dinosaurs Dinosaurs Lego 2001
Lego Discovery Discovery Channel Discovery Channel 2003
Lego DOTS[62] Arts and crafts Lego, various 2020–2023
Lego Elves Elves Lego 2015–2018
Lego Exo-Force Mecha Lego 2006–2008
Lego Fabuland Aimed at young children, the range aimed to fill the gap between Duplo and the standard Lego product ranges Lego 1979–1989
Lego FORMA[63] Fish models Lego 2019[64]
Lego Fusion[65] Combination of construction sets and game app[66][67] Lego 2014
Lego Galidor Galidor: Defenders of the Outer Dimension Lego,
Tom Lynch Company 		2002
Lego Games Board games
  • Heroica (2011–2012)
 Lego, various 2009–2013
Lego Ghostbusters Ghostbusters Columbia Pictures, Ghost Corps,
Sony Pictures 		2014–2016,
2018, 2020
Lego Hero Factory Hero Factory Lego 2010–2014
Lego Hidden Side[68][69] Ghosts, supernatural and mystery solving with interactive augmented reality[70] Lego 2019–2020
Lego The Hobbit The Hobbit (film series)
  • An Unexpected Journey
  • The Desolation of Smaug
  • The Battle of the Five Armies
 Middle-earth Enterprises,
New Line Cinema, Warner Bros.,
Metro-Goldwyn-Mayer. 		2012–2014 A subtheme of Lego The Lord of the Rings
Lego Homemaker Lego 1971–1982
Lego Indiana Jones Indiana Jones Lucasfilm, Disney 2008–2023
Lego Island Xtreme Stunts Stunt performers Lego 2001–2003
Lego Jack Stone Action themed sets centred on character Jack Stone. Lego 2001–2003
Lego Juniors Easy to build sets designed for children aged 4 to 7 years old Lego, various 2014–2018
Lego Legends of Chima Legends of Chima
  • Speedorz
 Lego 2013–2015
The Lego Batman Movie The Lego Batman Movie Lego, DC Extended Universe, Warner Bros. 2017–2018
The Lego Movie The Lego Movie (franchise) 2014–2015,
2018–2019
The Lego Ninjago Movie
[72] 		The Lego Ninjago Movie Lego, Warner Bros. 2017
Lego Life of George
[73][74] 		Combination of construction sets and game app[75][76][77] Lego 2011–2012
Lego Little Robots Little Robots Lego,
Create TV & Film 		2003–2004
Lego The Lone Ranger The Lone Ranger (2013 film) Disney,
Jerry Bruckheimer Films 		2013
Lego Master Builder's Academy Master builder's academy Lego 2011–2013
Lego Mickey Mouse Mickey Mouse Disney 2000
Lego Mindstorms Robotic Lego sets and kits aimed at teaching coding and robotics Lego 1998–2022
Lego Mixels Mixels Lego,
Cartoon Network 		2014–2016
Lego Model Team Advanced vehicle models Lego 1986, 1990–1991,
1993–1999, 2004
Lego Monster Fighters Monster fighters, monsters, zombies and ghosts Lego 2012
Lego Muji[78][79][80] Combination of Lego bricks and foil decals[81] Muji 2009–2011
Lego Nexo Knights Nexo Knights Lego 2016–2018
Lego Ninja Ninjas
  • Shogun's Defence (1998–1999)
  • Robbers (1998–1999)
  • Red Ninjas (1999)
 Lego 1998–2000
Lego Originals[82][83] Giant-sized wooden minifigures Lego 2019
Lego Pharaoh's Quest Archaeologists and mummies Lego 2011
Lego Pirates Pirates
  • Imperial Soldiers (1989–1991, 2015)
  • Pirates (1989–1997, 2001–2002, 2009, 2015)
  • Imperial Guards (1992–1996, 2009–2010)
  • Islanders (1994, 2001)
  • Imperial Armada (1996–1997, 2001)
 Lego 1989–1997,
2001–2002
2009–2010, 2015
Lego Pirates of the Caribbean Pirates of the Caribbean (film series) Disney,
Jerry Bruckheimer Films 		2011, 2017
Lego Power Functions Electric motors for Lego sets Lego 2007–2020
Lego Power Miners Mining and underground monsters Lego 2009–2010
Lego The Powerpuff Girls[84] The Powerpuff Girls (2016 TV series) Cartoon Network 2018
Lego Primo Lego sets designed for babies Lego 1995–1999
Lego Prince of Persia: The Sands of Time Prince of Persia: The Sands of Time Disney,
Jerry Bruckheimer Films 		2010
Lego QUATRO Very large bricks; twice times as big as Lego Duplo bricks, but they are still compatible with Duplo bricks Lego 2004–2006
Lego Racers Auto racing
  • Xalax (2001)
  • Radio Control (2001–2009)
  • Drome Racers (2002)
  • Williams F1 (2002–2003)
  • Ferrari (2004–2013)
  • Power Racers (2005–2010)
  • Tiny Turbos (2005–2013)
  • Lamborghini (2009–2010)
  • Air Stomper (2010–2011)
 Lego, various 2001–2013
Lego RoboRiders Motorcycle-based robots Lego 2000–2001
Lego Rock Raiders Mining and underground monsters Lego 1999–2000
Lego Scala Girl-oriented designs Lego 1979–1980,
1997–2001
Lego Scooby-Doo[85][86] Scooby-Doo Hanna-Barbera, Warner Bros. 2015–2017
Lego Space Space exploration and extraterrestrial life
  • Space (1978–1988)
  • Futuron (1987–1990)
  • Blacktron (1987–1991)
  • Space Police I (1989, 1991)
  • M:Tron (1990–1991)
  • Blacktron Future Generation (1991–1992)
  • Space Police II (1992–1993, 1998)
  • Ice Planet 2002 (1993–1995, 1999)
  • Unitron (1994–1995)
  • Spyrius (1994–1996, 1999)
  • Exploriens (1996)
  • Roboforce (1997)
  • UFO (1997–1999)
  • Insectoids (1998–1999)
  • Life on Mars (2000–2001)
  • Mars Mission (2007–2008)
  • Space Police III (2009–2010)
  • Alien Conquest (2011)
  • Galaxy Squad (2013)
 Lego 1978–2013
Lego Speed Racer Speed Racer (film) Warner Bros. 2008
Lego Spider-Man Spider-Man (Sam Raimi film series) Columbia Pictures, Marvel Cinematic Universe, Sony Pictures 2002–2004
Lego SpongeBob SquarePants SpongeBob SquarePants Nickelodeon, Paramount Global 2006–2009,
2011–2012
Lego Sports Sports
  • Soccer / Football (2000–2007)
  • Basketball (2003–2004)
  • Gravity Games (2003–2004)
  • Hockey (2003–2004)
 Lego, various 2000–2007
Lego Spybotics Spy-based robotics Lego 2002
Lego Stranger Things
[87] 		Stranger Things Netflix 2019, 2022
Lego Studios Film studios Lego, various 2000–2003
Lego Teenage Mutant Ninja Turtles Teenage Mutant Ninja Turtles Nickelodeon, Paramount Pictures, Paramount Global 2013–2014[88]
Lego Thomas & Friends Thomas & Friends Mattel 2005–2009
Lego Slizer /
Lego Throwbots 		Disk-throwing robots Lego 1999–2000
Lego Time Cruisers Time travel
  • Time Cruisers (1996-1997)
  • Time Twisters (1997)
 Lego 1996–1997
Lego Town Modern life
  • Leisure (1981–1990, 1992–1994, 1996)
  • Airport (1985, 1989–1994, 1996–2001, 2004)
  • Race (1985–2000)
  • High Speed Adventure (1987–1988)
  • Flight (1987, 1992–1994, 1996)
  • Service and Repair (1987–1989, 1998)
  • Nautica (1991)
  • RSQ911 (1991–1992)
  • Paradisa (1992–1997)
  • Rescue (1993–1996)
  • Launch Command (1995)
  • Outback (1997)
  • Divers (1997–1998)
  • Extreme Team (1997–1999)
  • Res-Q (1997–1999)
  • Space Port (1999)
  • Arctic (2000)
 Lego 1978–2001, 2004
Lego Toy Story Toy Story (franchise) Pixar, Disney 2009–2011, 2019-2021
Lego Trolls World Tour
[90] 		Trolls World Tour DreamWorks Animation,
Universal Pictures 		2020
Lego Ultra Agents Agents Lego 2014–2015
Lego Unikitty! Unikitty! Lego,
Cartoon Network, Warner Bros. 		2018
Lego Vidiyo[91][92] Music video maker Lego,
Universal Music Group 		2021–2022
Lego Vikings[93] Vikings Lego 2005–2006
Lego Wild West Wild west
  • Cavalry (1996–1997, 2002)
  • Cowboys (1996–1997, 2002)
  • Indians (1997, 2002)
 Lego 1996–1997, 2002
Lego Winnie the Pooh Winnie the Pooh (franchise) Disney 1999–2001, 2011
Lego World City City life Lego 2003–2004
Lego World Racers World racing Lego 2010
Lego Znap Wire-frame sets Lego 1998–1999

References

  1. ^ "Lego Space". Lego. Retrieved January 30, 2020. In 1978, LEGO owner Kjeld Kirk Kristiansen introduces a new business model: the "System within the System".
  2. ^ "Lego Castle". Lego. Retrieved April 21, 2020.
  3. ^ "LEGO Legend Kjeld Kirk Kristiansen to be Inducted into the Toy Hall of Fame". What's the Buzz. Toy Industry Association. 2008-02-11. Archived from the original on 2008-02-29. Retrieved 2008-03-01.
  4. ^ Lego Group (10 October 2023). "The LEGO Group and Nintendo Bring Animal Crossing™ to LEGO Brick Form for the First Time". Lego. Retrieved 12 October 2023.
  5. ^ "List of Lego Architecture Sets". Brickset. November 10, 2008.
  6. ^ Lego Group (1 July 2020). "Transform your passion into art: the LEGO Group puts pop-art back in the picture for adult builders". Lego. Retrieved 1 July 2020.
  7. ^ "LEGO Avatar Theme Confirmed to be Coming". thebrickfan.com. 23 March 2022. Retrieved 23 March 2022.
  8. ^ "LEGO Avatar: The Way of Water Reveals Coming to LEGO Con 2022". thebrickfan.com. 20 May 2022. Retrieved 21 May 2022.
  9. ^ "Details on LEGO Avatar sets fly into view". Brick Fanatics. 4 June 2022.
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  11. ^ "LIGHTSTORM ENTERTAINMENT, DISNEY, AND THE LEGO GROUP REVEAL IMMERSIVE NEW LEGO AVATAR SETS". Avatar. Retrieved 29 July 2022.
  12. ^ Lego Group (24 April 2019). "The LEGO Foundation and the LEGO Group team up with blind associations to pilot LEGO Braille Bricks and develop children's breadth of skills". Lego. Retrieved 6 October 2023.
  13. ^ Lego Group (20 August 2020). "LEGO Braille Bricks to launch in twenty countries over the next six months following successful pilot program". Lego. Retrieved 6 October 2023.
  14. ^ Lego Group (24 August 2023). "Bringing Braille Fun Home: LEGO Braille Bricks on Sale for the First Time". Lego. Retrieved 6 October 2023.
  15. ^ Lego Group (12 July 2018). "NEW MOBILE APP LETS YOU FREE BUILD YOUR FAVORITE LEGO BRICKHEADZ™". Lego. Retrieved 2 December 2020.
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  17. ^ "LEGO Systems and Upright Citizens Brigade Join Forces to Inspire Creativity". PR Newswire (Press release). Retrieved 23 June 2016.
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  19. ^ "LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches". PR Newswire (Press release). Retrieved 21 February 2020.
  20. ^ Lego Group (2 May 2023). "The LEGO Group brings to life the limitless creative power of children's dreams in its new theme, LEGO® DREAMZzz™". Lego. Retrieved 3 May 2023.
  21. ^ Lego Group (2 May 2023). "The making of LEGO DREAMZzz™..." Lego. Retrieved 3 May 2023.
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  24. ^ Lego Group (24 October 2023). "Prepare To Soar Above Arrakis In The New LEGO Icons Dune™ Atreides Royal Ornithopter". Lego. Retrieved 10 November 2023.
  25. ^ Lego Group (14 January 2020). "LEGO Education Celebrates 40 Years of Reimagining the Way Children Learn with New Hands-on STEAM Learning Solution". Lego.com. Lego. Retrieved 7 January 2021.
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  27. ^ Perez, Jerry (1 February 2024). "New McLaren MP4/4 Ayrton Senna Lego Set Is the Coolest We've Seen in a While". TheDrive. Lego. Retrieved 22 November 2024.
  28. ^ Lego Group (1 May 2023). "Cat-tastic news! Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation's Gabby's Dollhouse". Lego. Retrieved 2 May 2023.
  29. ^ Introducing Gabby's Dollhouse!. May 1, 2023 – via YouTube.
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  32. ^ Lego Group (15 February 2022). "The LEGO Group teams up with PlayStation to bring to life the new LEGO Horizon Forbidden West™ Tallneck set". Lego. Retrieved 14 February 2022.
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  36. ^ Lego Group (11 March 2020). "The LEGO Group and Nintendo partner to take legendary brick-building to a new level". Lego. Retrieved 20 April 2020.
  37. ^ "The LEGO Group Expands Minecraft Collection". PR Newswire (Press release). Retrieved July 17, 2013.
  38. ^ Lego Group (15 May 2020). "LEGO Monkie Kid™ - a new hero is born, a new story is waiting to unfold". Lego. Retrieved 15 May 2020.
  39. ^ Lego Group (4 May 2023). "Unlock Your True Potential: New Era For LEGO NINJAGO With Merged Realms And Source Dragons". Lego. Retrieved 10 May 2023.
  40. ^ Lego Group (27 August 2019). "July 25: Tune into the first ever LEGO Overwatch Twitch rivals tournament". Lego. Retrieved 27 August 2019.
  41. ^ "The LEGO Group Announces Partnership With Twentieth Century Fox Consumer Products To Launch LEGO And THE SIMPSONS Branded Merchandise". PR Newswire (Press release). Retrieved January 8, 2014.
  42. ^ Lego Group (19 April 2023). "SEGA and LEGO Group Reveal New LEGO Sonic the Hedgehog™ Product Range". Lego. Retrieved 20 April 2023.
  43. ^ NEW Sonic The Hedgehog LEGO sets. April 19, 2023 – via YouTube.
  44. ^ "LEGO and SEGA debut Sonic the Hedgehog range". Mojo Nation. 2023-04-19. Retrieved 2023-05-02.
  45. ^ Lego Group (23 June 2023). "New LEGO Sonic Set And More Revealed at Sonic Central: Sonic vs. Dr. Eggman's Death Egg Robot". Lego. Retrieved 24 June 2023.
  46. ^ Make LEGO Sonic More Eggman now!. July 7, 2023 – via YouTube.
  47. ^ "LEGO unveils Wicked's incredible Emerald City". Digital Spy. 21 August 2024.
  48. ^ "Build Your Own Magical World of Oz in New Wicked LEGO Sets (PICS)". 19 August 2024.
  49. ^ Herman, Sarah (2012-07-09). Building a History: The Lego Group. Grub Street Publishers. p. 183. ISBN 978-1-78340-804-7.
  50. ^ Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 111. ISBN 978-0-241-50202-0.
  51. ^ Crecente, Brian (June 8, 2015). "Angry Birds Lego official Lego sets coming next year". Polygon. Retrieved June 8, 2015.
  52. ^ "Six licensed LEGO themes that ended way too soon". Brick Fanatics. 8 October 2021.
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  55. ^ "LEGO Builds Deal for Ben 10 Toys". Animation Magazine. 2 June 2009.
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  58. ^ "Revisiting LEGO DINO from an AFOL's view". The Brick Blogger. Retrieved 1 March 2012.
  59. ^ "A Look At LEGO…. Dino". Bricksfanz.com. 5 February 2018. Retrieved 5 February 2018.
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  61. ^ Herman, Sarah (2012-07-09). Building a History: The Lego Group. Grub Street Publishers. p. 182. ISBN 978-1-78340-804-7.
  62. ^ "LEGO DOTS have landed – how does this new 2D tile concept shape up?". Creative Bloq. January 28, 2020.
  63. ^ Lego Group (27 September 2018). "LEGO CREATIVE PLAY LAB TAKES PILOT PROJECT TO INDIEGOGO FOR OPEN INNOVATION". Lego. Retrieved 10 January 2021.
  64. ^ "LEGO FORMA Not Launching Any Further". The Brick Fan. December 20, 2019.
  65. ^ "Fusion". Brickset.
  66. ^ "LEGO Systems Blends Physical and Digital Play with New LEGO FUSION". PR Newswire. June 19, 2014.
  67. ^ "Lego Fusion combines fun with Lego bricks and char of virtual worlds". Tech Times. 22 June 2014.
  68. ^ Lego Group (6 December 2019). "LEGO Hidden Side™ introduces new sets for 2020 and a multiplayer game mode". Lego. Retrieved 6 December 2019.
  69. ^ "Announcing a new theme – Hidden Side!". Brickset. February 14, 2019.
  70. ^ Lego Group (14 February 2019). "The LEGO Group introduces LEGO HIDDEN SIDE™, combining building with augmented reality to create a new way to play". Lego. Retrieved 14 February 2019.
  71. ^ Lego Group (20 November 2018). "LEGO Group Reveals Building Sets Based on the Upcoming Theatrical Release "The LEGO Movie 2: The Second Part"". Lego. Retrieved 20 November 2018.
  72. ^ Lego Group (23 June 2017). "THE LEGO GROUP ANNOUNCES BUILDING SETS BASED ON THE LEGO NINJAGO MOVIE". Lego. Retrieved 23 June 2017.
  73. ^ McQueen, Michael (2020-10-13). Winning the Battle for Relevance : Why Even the Greatest Become Obsolete... and How to Avoid Their Fate. Morgan James Publishing llc. p. 20. ISBN 978-1-630-47823-0.
  74. ^ Breen, Bill; Robertson, David (2020-10-01). Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Cornerstone. p. 286. ISBN 978-1-847-94117-6.
  75. ^ The Lego Group (September 29, 2011). "LEGO Group Unveils First Fully Integrated Digital-to-Physical Gaming Experience". PR Newswire.
  76. ^ "Lego Tries Augmented Reality With "Life Of George" Game". TechCrunch. 2011-09-29. Retrieved May 9, 2022.
  77. ^ Terdiman, Daniel (September 29, 2011). "New Lego game combines physical bricks, iPhone app". CNET. Retrieved January 5, 2020.
  78. ^ "Muji LEGO sets to be available outside of Japan soon!". Brickset. 6 January 2011.
  79. ^ Kuang, Cliff (2009-11-20). "Design Nirvana: Lego Teams Up With Muji". Fast Company. Retrieved 2021-06-18.
  80. ^ "Lego And Muji Join Forces". DesignFetish. 22 November 2009.
  81. ^ Sanker, Dan (2012-02-28). Collaborate: The Art of We. John Wiley & Sons Inc. p. 3. ISBN 978-1-118-11472-8.
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  83. ^ Lego Group (29 October 2019). "Igniting nostalgia and celebrating brand heritage - new LEGO Originals™ series launches with a 5:1 upscaled wooden minifigure". Lego. Retrieved 7 January 2020.
  84. ^ "LEGO The Powerpuff Girls Sets Confirmed for August". The Brick Fan. February 14, 2018.
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  86. ^ Marc Graser (2015-01-23). "Lego Joins the 'Scooby-Doo' Gang – Variety". Variety. Retrieved 2017-12-29.
  87. ^ Lego Group (May 15, 2019). "Something strange is going on... - as the town of Hawkins, Indiana arrives in LEGO brick form". Lego. Retrieved May 15, 2019.
  88. ^ "Mattel® & Nickelodeon™ to expand licensing partnership with Mega Bloks® Teenage Mutant Ninja Turtles® in 2016". WKRG. February 12, 2015. Archived from the original on February 13, 2015.
  89. ^ Dan Grabham (May 15, 2019). "Lego debuts Toy Story 4 sets ahead of the summer movie release". Pocket-lin. Retrieved September 7, 2020.
  90. ^ "DreamWorks Animation's Trolls World Tour Takes Center Stage As UBD Announces Global Consumer Products Campaign". Universal Brand Development. Retrieved 5 September 2019.
  91. ^ Lego Group (26 January 2021). "THE LEGO GROUP AND UNIVERSAL MUSIC GROUP ANNOUNCE LEGO VIDIYO™ - A NEW MUSIC VIDEO MAKER EXPERIENCE TO CAPTURE THE BEAT OF YOUR WORLD!". Lego. Retrieved 27 January 2021.
  92. ^ Lego Group (27 April 2020). "THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN'S CREATIVE PLAY THROUGH THE POWER OF MUSIC". Lego. Retrieved 27 January 2021.
  93. ^ Lego Group (27 April 2020). "LEGO Vikings". Lego. Retrieved 27 January 2021.
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