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Vernon L Irvin is a distinguished corporate leader renowned for revitalizing businesses and rapidly scaling sales organizations. Recognized as the "2022 Most Influential Black Executive in Corporate America" by Savoy Magazine, Irvin recently joined Ariel Alternatives as the Head of Go-To-Market and Value Creation.

Recognizing the potential of science and technology as a catalyst for positive social change, Irvin is deeply committed to promoting diversity in technology. He is a proactive member of numerous boards, including the National Black MBA Association and IntelePeer, a pioneer in AI-powered communications automation.

Biography

Born in the Pittsburgh suburb of Braddock, Pennsylvania, Irvin is one of three children. His father was a steelworker and his mother was a beauty care lecturer. Irvin earned a BS in Information Sciences from the University of Cincinnati and completed the Executive Development program at the prestigious Kenan-Flagler School of Business at the University of North Carolina, Chapel Hill. He currently lives in Denver, Colorado.

Career

Irvin moved into computing and senior management positions in the telecommunications industry with several major communications companies, including MFS UUNET (now part of Verizon), Ameritech (now AT&T), and MCI. At MCI, Irvin made the transition from sales to marketing, where he helped create the "Friends & Family" program as an economical solution to drive revenue at MCI's relatively unknown network against AT&T. He then moved back to Ameritech before a brief stint at WorldCom.

While working as EVP at e.spire Communications, Irvin was approached by BT Ignite President and CEO Alfred Mockett to join British Telecommunications, plc.’s broadband and internet services business. Irvin joined BT Ignite in 1999 as President of the Content and Media Hosting division with the task of building a content hosting and media proposition from a poorly developed and wholly UK-centric base. Irvin divided a $500 million applications infrastructure business with more than 2,000 employees by buying critical assets in France and Germany and creating a set of world-class standards.

In February 2001, he again joined Mockett at American Management Systems (AMS), a business and IT consulting firm whose business was mainly US government-driven, where he was the EVP of the global communications, media, and entertainment division. Irvin was tasked with curtailing the company's declining revenues in its communications practice, where he commented at the time: "I believe that the victors in this new challenge will be the ones that understand how to evolve from traditional long-distance revenues into a more internet-centric, wireless-centric, content-centric world."

In 2004, Irvin was hired as EVP and GM of VeriSign's Communications Services division. The next year, VeriSign bought a relatively small Berlin-based company called Jamba for $270 million. Jamba built mobile applications, games, ringtones, and wallpaper in over 40 countries worldwide. While Irvin sourced content, Jamba became Jamster in the United States. Irvin struck a deal with Kevin Liles, President of Warner Music Group, to provide mobile consumers with early access to hip-hop artist Mike Jones' debut album "Who Is Mike Jones?" In return, Jones created the first artist-endorsed Jamster ringtone advertisement in the US.

Within a year, Jamba/Jamster grew to $150 million in quarterly revenue, up from $15 million at the time of the acquisition. By 2005, the company made close to $600 million in revenue.

In 2006, News Corporation announced it would pay approximately $188 million for 51% shares in Jamba and combine it with Fox Mobile Entertainment assets. Shortly thereafter, in 2008, Irvin joined XM Satellite Radio as CMO and EVP, overseeing marketing efforts and strategic direction and assisting in the sale of XM Radio to Sirius Radio, creating the giant in Satellite Radio, SiriusXM Radio.

In 2013, Irvin joined Lumen (formerly CenturyLink) as EVP and President, leading a $4.5 billion business operation with over 3,000 employees in 50 markets. He grew profitable revenue through a deep portfolio of partner relationships, communication solutions, security, hosting, cloud computing, managed services, and SaaS-based solutions.

As Co-CEO and CRO at Everbridge, Inc., Irvin led the global go-to-market and services organization through the company's enterprise transition with its market-leading CEM product suite––driving global adoption and revenue and leading a seamless transition through four multimillion-dollar global M&As in 30 countries.

In 2022, Irvin joined G-P as CRO and EVP, and within eight months he had assembled a new senior management team of diverse executives and increased revenue by 22% over the previous year.

In September 2024, Irvin joined Ariel Alternatives to lead Go-To-Market and Value Creation. In this role, he works across the broader Ariel Alternatives portfolio and partners with their deal teams to assist with investment due diligence.

References

External links

@@ Line 1: / Line 1: @@
+{{short description|American businessman}}
-'''Vernon L Irvin''' (born 1961 near [[Pittsburgh]]) is Executive Vice President and Chief Marketing Officer for [[XM Satellite Radio]].
+'''Vernon L Irvin''' is a distinguished corporate leader renowned for revitalizing businesses and rapidly scaling sales organizations. Recognized as the "2022 Most Influential Black Executive in Corporate America" by [https://savoynetwork.com/mibeca2022/ Savoy Magazine], Irvin recently joined [https://www.arielalternatives.com/ Ariel Alternatives] as the Head of Go-To-Market and Value Creation.
+Recognizing the potential of science and technology as a catalyst for positive social change, Irvin is deeply committed to promoting diversity in technology. He is a proactive member of numerous boards, including the National Black MBA Association and IntelePeer, a pioneer in AI-powered communications automation.
-He previously held positions at [[MCI Communications|MCI]] ; later he worked [[VeriSign]], where he oversaw the company's telecommunications unit.
 ==Biography==
-Born in the [[Pittsburgh, Pennsylvania|Pittsburgh]] suburb of [[Braddock, Allegheny County, Pennsylvania|Braddock]], [[Pennsylvania]], one of three children of a [[US Steel]] worker and a beauty care lecturer, Irvin attended Swissvale High  .
+Born in the [[Pittsburgh, Pennsylvania|Pittsburgh]] suburb of [[Braddock, Allegheny County, Pennsylvania|Braddock]], [[Pennsylvania]], Irvin is one of three children. His father was a steelworker and his mother was a beauty care lecturer. Irvin earned a BS in Information Sciences from the University of Cincinnati and completed the Executive Development program at the prestigious Kenan-Flagler School of Business at the University of North Carolina, Chapel Hill. He currently lives in Denver, Colorado.
+== Career ==
-He moved into computing positions in the telecommunications industry, and then into senior management positions with several major communications companies, including [[UUNet|MFS UUNET]], [[Ameritech]], and MCI. Irvin progressed from MCI sales into its marketing team, where he was part of the group that created "Friends & Family" as an economic way of driving revenues to MCI's relatively unknown network against [[AT&T]]. He then moved back to [[Ameritech]] before a brief stint [[WorldCom]],
+Irvin moved into computing and senior management positions in the telecommunications industry with several major communications companies, including [[UUNet|MFS UUNET]] (now part of Verizon), [[Ameritech]] (now AT&T), and MCI. At MCI, Irvin made the transition from sales to marketing, where he helped create the "Friends & Family" program as an economical solution to drive revenue at MCI's relatively unknown network against [[AT&T]]. He then moved back to [[Ameritech]] before a brief stint at [[WorldCom]].
-After a short stint at internet company [[e.spire Communications]],<ref>[http://www.internetnews.com/xSP/article.php/45911 InternetNews Realtime IT News – e.spire Aspires to Become National ISP<!-- Bot generated title -->]</ref> Irvin was approached by [[Alfred Mockett]] and accepted in May 1999 the position of President of the Content and Media Hosting division of BT Ignite, the broadband and Internet services business of [[British Telecom|British Telecommunications, plc.]].<ref>[http://www.findarticles.com/p/articles/mi_m0UKG/is_2001_Oct_22/ai_79915476 Executive Dossier: Vernon Irvin - Interview | CommunicationsWeek International | Find Articles at BNET.com<!-- Bot generated title -->]</ref> Tasked with building a content hosting and media proposition from a poorly developed and wholly UK-centric base, Irvin built the division into a $500 million applications infrastructure business with more than 2,000 employees by buying key assets in France and Germany, and developing a set of world class standards.
+While working as EVP at e.spire Communications, Irvin was approached by BT Ignite President and CEO Alfred Mockett to join [[British Telecom|British Telecommunications, plc.]]’s broadband and internet services business. Irvin joined BT Ignite in 1999 as President of the Content and Media Hosting division with the task of building a content hosting and media proposition from a poorly developed and wholly UK-centric base. Irvin divided a $500 million applications infrastructure business with more than 2,000 employees by buying critical assets in France and Germany and creating a set of world-class standards.
-However, to build the division Irvin's team needed cash, and after the fallout of the dot.com boom and the drastic need to restructure BT in light of colossal debt, Irvin left BT. He again joined Mockett at American Management Systems (AMS) in February 2002, a business and IT consulting firm whose business at the time was mainly US Government driven, where he was the Executive Vice President of the global communications, media and entertainment division. Irvin was tasked with curtailing the company's declining revenues in its communications practice, where he commented at the time: ''"I believe that the victors in this new challenge will be the ones that understand how to evolve from traditional long distance revenues into a more Internet-centric, wireless-centric, content-centric world."''<ref>http://www.consultingmag.com/CMFirmProfiles-AAAug02.html</ref>
+In February 2001, he again joined Mockett at American Management Systems (AMS), a business and IT consulting firm whose business was mainly US government-driven, where he was the EVP of the global communications, media, and entertainment division. Irvin was tasked with curtailing the company's declining revenues in its communications practice, where he commented at the time: ''"I believe that the victors in this new challenge will be the ones that understand how to evolve from traditional long-distance revenues into a more internet-centric, wireless-centric, content-centric world."''
+In 2004, Irvin was hired as EVP and GM of VeriSign's Communications Services division. The next year, VeriSign bought a relatively small Berlin-based company called [[Jamba!|Jamba]] for $270 million. Jamba built mobile applications, games, ringtones, and wallpaper in over 40 countries worldwide. While Irvin sourced content, Jamba became [[Jamster]] in the United States. Irvin struck a deal with [[Kevin Liles]], President of [[Warner Music|Warner Music Group]], to provide mobile consumers with early access to [[hip-hop]] artist [[Mike Jones (rapper)|Mike Jones']] debut album ''"[[Who Is Mike Jones?]]"'' In return, Jones created the first artist-endorsed Jamster ringtone advertisement in the US.
-===VeriSign and Jamster===
-VeriSign is an Internet security company that added, through acquisitions, series of product lines which connect mobile network companies' text message networks together securely - in 2004, about 3 billion transactions per day. VeriSign CEO [[Stratton Sclavos]] recognised that with [[VoIP]] products developing, the revenues could decrease. Irvin was hired as Executive Vice President and General Manager of VeriSign's Communications Services division.
+Within a year, Jamba/Jamster grew to $150 million in quarterly revenue, up from $15 million at the time of the acquisition. By 2005, the company made close to $600 million in revenue.
-In late 2004, VeriSign bought a relatively small Berlin-based company called [[Jamba]] for $270 million. Jamba built mobile applications, games, ringtones and wallpaper, and was also in over 40 countries worldwide. The VeriSign team had recognised that there were twice as many mobile phones than computers, which also had inbuilt computer technology. Effectively, VeriSign now had a new content distribution platform which also integrated with the internet, which was both secure and auditable - now all they needed was the content.
+In 2006, [[News Corporation (1980–2013)|News Corporation]] announced it would pay approximately $188 million for 51% shares in Jamba and combine it with Fox Mobile Entertainment assets. Shortly thereafter, in 2008, Irvin joined [[XM Satellite Radio]] as CMO and EVP, overseeing marketing efforts and strategic direction and assisting in the sale of XM Radio to Sirius Radio, creating the giant in Satellite Radio, SiriusXM Radio.
-While Irvin sourced content, Jamba became [[Jamster]] in the United States. Irvin struck a deal with [[Kevin Liles]], President of [[Warner Music|Warner Music Group]], to provide mobile consumers with early access to [[hip-hop]] artist [[Mike Jones (rapper)|Mike Jones']] debut album ''"[[Who Is Mike Jones?]]"'' - in return, Jones created the first artist-endorsed Jamster ring-tone advertisement in the US. When ''"Who is Mike Jones"'' was released it debuted among the top 5 albums on the ''[[Billboard (magazine)|Billboard]]'' charts and went on to sell over a million copies. The [[Crazy Frog]] ring tone did the same in Europe.
+In 2013, Irvin joined Lumen (formerly CenturyLink) as EVP and President, leading a $4.5 billion business operation with over 3,000 employees in 50 markets. He grew profitable revenue through a deep portfolio of partner relationships, communication solutions, security, hosting, cloud computing, managed services, and SaaS-based solutions.
-Jamba/Jamster boomed - when VeriSign bought the business, it was making $15 million per quarter and 3 quarters later it was making $150 million a quarter - in 2005 the company made close to $600 million in revenue. VeriSign expanded Jamba/Jamster by the acquisitions of UNC-Embratel and Unimobile. Jamster also added to its revenues by adding "impulse purchasing" - when you downloaded one ringtone, you were offered others. This turned into interactive advertising, for which the mobile owner was charged, sometimes unknowingly. Controversy followed these services, including investigations in the United States and Europe that led to Jamba/Jamster's sale from VeriSign.
+As Co-CEO and CRO at Everbridge, Inc., Irvin led the global go-to-market and services organization through the company's enterprise transition with its market-leading CEM product suite––driving global adoption and revenue and leading a seamless transition through four multimillion-dollar global M&As in 30 countries.
-On 12 September 2006 [[News Corporation]] announced it will pay approximately $188 million for 51% shares in Jamba! and will combine it with Fox Mobile Entertainment assets.<ref>[http://www.newscorp.com/news/news_312.html News Corporation<!-- Bot generated title -->]</ref><ref>[http://news.com.com/News+Corp.+takes+majority+stake+in+Jamba/2100-1027_3-6114809.html News Corp. takes majority stake in Jamba | CNET News.com<!-- Bot generated title -->]</ref> On 23 October 2006 it was announced that Irvin would join [[XM Satellite Radio]] as Chief Marketing Officer.<ref>[http://www.dmwmedia.com/news/2006/10/23/career-moves-october-23-2006 Career Moves: October 23, 2006 | Digital Media Wire<!-- Bot generated title -->]</ref>
+In 2022, Irvin joined G-P as CRO and EVP, and within eight months he had assembled a new senior management team of diverse executives and increased revenue by 22% over the previous year.
-===Other positions===
-Mr. Irvin serves on the boards of [[Reuters|Reuters America]] and the William and Mary School of Business and the Boys and Girls Clubs of Silicon Valley.<ref name=autogenerated2 /> He formerly served on the Board of the CTIA–The Wireless Association and the [[University of Southern California]]'s Center for Telecom Management and serves on the Network Reliability and Interoperability Council, collaborating with public safety and federal agencies and the communications industry on homeland security and emergency network issues.
+In September 2024, Irvin joined Ariel Alternatives to lead Go-To-Market and Value Creation.  In this role, he works across the broader Ariel Alternatives portfolio and partners with their deal teams to assist with investment due diligence.
 ==References==
@@ Line 30: / Line 32: @@
 ==External links==
+*http://www.level3isnowcenturylink.com/en/leadership/vernon-irvin/
-*[http://www.forbes.com/finance/mktguideapps/personinfo/FromMktGuideIdPersonTearsheet.jhtml?passedMktGuideId=376958 Vernon Irvin profile at [[Forbes|Forbes.com]] ]
+*http://news.centurylink.com/CenturyLink-Senior-Vice-President-Vernon-Irvin-named-to-Colorado-Technology-Association-Board-of-Directors
-*[http://xmradio.mediaroom.com/index.php?s=press_kit&item=72 Bio at XM Radio]
+*http://news.centurylink.com/CenturyLink-Senior-Vice-President-Vernon-Irvin-named-to-Executive-Leadership-Council
+*https://www.pressebox.com/inactive/centurylink-technology-solutions/CenturyLink-announces-additional-executive-leadership-appointments/boxid/859267
+*[https://www.forbes.com/finance/mktguideapps/personinfo/FromMktGuideIdPersonTearsheet.jhtml?passedMktGuideId=376958 Vernon Irvin profile at]{{dead link|date=January 2022|bot=medic}}{{cbignore|bot=medic}} [[Forbes|Forbes.com]]
+*[https://web.archive.org/web/20080607055418/http://xmradio.mediaroom.com/index.php?s=press_kit&item=72 Bio at XM Radio]
 *[http://goliath.ecnext.com/coms2/summary_0199-1385890_ITM AMS announcement re Irvin joining the company]
-*[http://www.verisign.com/printablePages/page_000735.html VeriSign Press Release re Irvin joining the company]
+*[https://web.archive.org/web/20061129094553/http://www.verisign.com/printablePages/page_000735.html VeriSign Press Release re Irvin joining the company]
 *[http://contracts.onecle.com/verisign/irvin.emp.2003.05.22.shtml Contract offer letter]
-*[http://sohh.com/articles/article.php/8757 Interview with "The Ringtone Czar"]
+*[https://web.archive.org/web/20061231202128/http://www.sohh.com/articles/article.php/8757 Interview with "The Ringtone Czar"]
 *[http://www.itconversations.com/shows/detail1543.html ITConversations - audio with Vernon Irvin]
-{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
-| NAME              = Irvin, Vernon
-| ALTERNATIVE NAMES =
-| SHORT DESCRIPTION =
-| DATE OF BIRTH     = 1962
-| PLACE OF BIRTH    =
-| DATE OF DEATH     =
-| PLACE OF DEATH    =
-}}
 {{DEFAULTSORT:Irvin, Vernon}}
 [[Category:1962 births]]
 [[Category:Living people]]
 [[Category:Cincinnati Bearcats football players]]
-[[Category:American communications businesspeople]]
+[[Category:American telecommunications industry businesspeople]]
 [[Category:American computer businesspeople]]
-[[Category:African-American businesspeople]]
+[[Category:21st-century African-American businesspeople]]
+[[Category:21st-century American businesspeople]]
 [[Category:British Telecom people]]
+[[Category:People from Braddock, Pennsylvania]]
+[[Category:American chief operating officers]]
+[[Category:20th-century African-American businesspeople]]