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{{Short description|Men's fashion brand}}
{{Short description|Men's fashion brand}}
{{advert|date=October 2012}}

{{Infobox company
{{Infobox company
| name = Suitsupply B.V.
| name = Suitsupply B.V.
Line 17: Line 15:
| location_city = [[Amsterdam]]
| location_city = [[Amsterdam]]
| location_country = [[Netherlands]]
| location_country = [[Netherlands]]
| locations = 100 (2018)
| locations = 150 (2023)
| area_served = Worldwide
| area_served = Worldwide
| key_people =
| key_people =
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}}
}}
[[File:Suitsupply shirt label.jpg|thumb|A brand label on the inside of a Suitsupply dress shirt]]
[[File:Suitsupply shirt label.jpg|thumb|A brand label on the inside of a Suitsupply dress shirt]]
'''Suitsupply''' is a Dutch men's [[Suit (clothing)|suit]] and [[fashion]] brand founded in 2000 by Fokke de Jong in [[Amsterdam]].<ref name=":0" /><ref name=":1" /> Suitsupply is a [[vertically integrated]] company.<ref name=":0">{{Cite web |date=2012-01-06 |title=Start-up: Suitsupply - CNBC Business |url=http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-url=https://web.archive.org/web/20120106191009/http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-date=2012-01-06 |access-date=2022-10-21 |website=web.archive.org}}</ref><ref name=":1">{{Cite web |date=2013-10-16 |title=Suitsupply: High-end men's suits with a low price tag |url=http://economicties.org/profiles/suitsupply/ |archive-url=https://web.archive.org/web/20131016220845/http://economicties.org/profiles/suitsupply/ |archive-date=2013-10-16 |access-date=2022-10-21 |website=web.archive.org}}</ref><ref name=":2">{{Cite web |date=2014-06-14 |title=Fashion 360 Magazine {{!}} Suitsupply |url=https://web.archive.org/web/20140614105549/http://fashion360mag.com/2011/08/suitsupply-2/ |access-date=2022-10-21 |website=web.archive.org}}</ref> Suitsupply is a member of the [[Fair Wear Foundation]] (FWF) and uses fabrics sourced from Italian mills including [[Vitale Barberis Canonico]] and [[Reda (fabric mill)|Reda]].<ref name=":2" /> Its suits are [[made in China]].<ref>bloomberg.com [https://www.bloomberg.com/news/articles/2013-11-07/suitsupply-affordable-high-end-mens-suits-for-the-impatient-masses Suitsupply: The 60-Minute Makeover] Drake Bennett,
'''Suitsupply''' is a Dutch men's [[Suit (clothing)|suit]] and [[fashion]] brand founded in 2000 by Fokke de Jong in [[Amsterdam]].<ref name=":0" /><ref name=":1" />
Suitsupply is a [[vertically integrated]] company.<ref name=":0">{{Cite web |date=2012-01-06 |title=Start-up: Suitsupply - CNBC Business |url=http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-url=https://web.archive.org/web/20120106191009/http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-date=2012-01-06 |access-date=2022-10-21 }}</ref><ref name=":1">{{Cite web |date=2013-10-16 |title=Suitsupply: High-end men's suits with a low price tag |url=http://economicties.org/profiles/suitsupply/ |archive-url=https://web.archive.org/web/20131016220845/http://economicties.org/profiles/suitsupply/ |archive-date=2013-10-16 |access-date=2022-10-21 }}</ref><ref name=":2">{{Cite web |date=2014-06-14 |title=Fashion 360 Magazine {{!}} Suitsupply |url=http://fashion360mag.com/2011/08/suitsupply-2/ |access-date=2022-10-21 |archive-url=https://web.archive.org/web/20140614105549/http://fashion360mag.com/2011/08/suitsupply-2/ |archive-date=2014-06-14 }}</ref> Suitsupply is a member of the [[Fair Wear Foundation]] (FWF) and uses fabrics sourced from Italian mills including [[Vitale Barberis Canonico]] and [[Reda (fabric mill)|Reda]].<ref name=":2" /> Its suits are [[made in China]].<ref>bloomberg.com [https://www.bloomberg.com/news/articles/2013-11-07/suitsupply-affordable-high-end-mens-suits-for-the-impatient-masses Suitsupply: The 60-Minute Makeover] Drake Bennett,
November 7, 2013</ref>
November 7, 2013</ref>


==History==
==History==
Fokke de Jong ran the company from his dorm room in 2000. Currently, he is the [[CEO]] of the [[privately held]] company. Suitsupply's first store outside the Netherlands opened in [[Antwerp]] in 2007, and in the same year, a store was opened on [[Vigo Street]], London.<ref>{{Cite web |last=Hendriksz |first=Vivian |date=2018-03-05 |title=Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2022-10-29 |website=FashionUnited |language=en}}</ref>
Fokke de Jong, the current CEO of the [[privately held]] company, ran the company from his dorm room in 2000. Suitsupply's first store outside the Netherlands opened in [[Antwerp]] in 2007, and in the same year, a store was opened on [[Vigo Street]], London.<ref>{{Cite web |last=Hendriksz |first=Vivian |date=2018-03-05 |title=Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2022-10-29 |website=FashionUnited |language=en}}</ref>


Suitsupply's headquarters are located in [[Amsterdam]]; they also have offices in [[New York City]], [[Dallas]], and [[Shanghai]]. Suitsupply has an online store and [[brick-and-mortar]] stores in countries including [[Australia]], [[Belarus]], [[Denmark]], [[China]], [[Finland]], the [[Netherlands]], [[Belgium]], [[Germany]], [[Italy]], [[Latvia]], [[Lithuania]], [[Mexico]], [[United Kingdom]], [[Canada]], [[Russia]], [[Singapore]], [[Spain]], [[Sweden]], [[Switzerland]], [[France]], and the [[United States]].<ref>suitsupply.com [http://us.suitsupply.com/en_US/stores Store locator]</ref>
Suitsupply's headquarters are located in [[Amsterdam]]; they also have offices in [[New York City]], [[Dallas]], and [[Shanghai]]. Suitsupply has an online store and [[brick-and-mortar]] stores in countries across Europe, Asia, and the Americas.<ref>suitsupply.com [https://suitsupply.com/en-us/stores/united-states/all Store locator]</ref>


Suitsupply was named among the best new menswear stores by ''[[GQ Magazine]]'' in 2011.<ref>''[[GQ Magazine]]'' [https://www.gq.com/style/profiles/201112/best-new-menswear-stores-gq#slide=5 2011 best new menswear stores]</ref>
⚫
In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019<ref>{{Cite web |date=2020-07-28 |title=SuitSupply, almost break-even, finds new capital |url=https://www.retaildetail.eu/news/fashion/suitsupply-almost-break-even-finds-new-capital/ |access-date=2022-10-21 |website=RetailDetail EU |language=en-US}}</ref>).<ref>{{Cite web |title=Suitsupply CEO says business bounces back fast after reopening |url=https://fortune.com/2021/10/07/how-suitsupply-is-rebounding-from-the-the-pandemics-hit-to-office-clothing/ |access-date=2022-10-21 |website=Fortune |language=en}}</ref><ref>{{Cite web |date=2020-07-28 |title=SuitSupply, almost break-even, finds new capital |url=https://www.retaildetail.eu/news/fashion/suitsupply-almost-break-even-finds-new-capital/ |access-date=2022-10-21 |website=RetailDetail EU |language=en-US}}</ref> In their own words, "this decrease was caused due to the closure of the shops and the cancellation of parties as a result of the ongoing corona crisis."<ref>{{Cite web |last=Wouda |first=Door Tom |date=2021-08-18 |title=Extreme kleerscheuren Suitsupply door coronacrisis: gigaverlies van €110 miljoen in 2020 |url=https://www.quotenet.nl/zakelijk/a37334992/extreme-kleerscheuren-suitsupply-door-coronacrisis-gigaverlies-van-euro110-miljoen-in-2020/ |access-date=2022-07-22 |website=Quote |language=nl-NL}}</ref>


⚫
In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019<ref name="retaildetail.eu">{{Cite web |date=2020-07-28 |title=SuitSupply, almost break-even, finds new capital |url=https://www.retaildetail.eu/news/fashion/suitsupply-almost-break-even-finds-new-capital/ |access-date=2022-10-21 |website=RetailDetail EU |language=en-US}}</ref>).<ref>{{Cite web |title=Suitsupply CEO says business bounces back fast after reopening |url=https://fortune.com/2021/10/07/how-suitsupply-is-rebounding-from-the-the-pandemics-hit-to-office-clothing/ |access-date=2022-10-21 |website=Fortune |language=en}}</ref><ref name="retaildetail.eu"/>
==Awards and honors==

Suitsupply was named among the best suits in New York City by ''[[New York Magazine]]'' in 2012,<ref> ''[[New York Magazine]]'', [http://nymag.com/bestofny/shopping/2012/suits/ 2012 Best of New York]</ref> and among the best new menswear stores by ''[[GQ Magazine]]'' in 2011.<ref> ''[[GQ Magazine]]'' [https://www.gq.com/style/profiles/201112/best-new-menswear-stores-gq#slide=5 2011 best new menswear stores]</ref> ''[[The Wall Street Journal]]'' reported in 2011 that a [[Giorgio Armani]] suit priced at $3,625 matched the quality of a Suitsupply suit priced at $614.<ref>{{cite news| url=https://www.wsj.com/articles/SB10001424052748703385404576258671135584478 | title=A Hard-Working Suit: The New Sweet Spot Is $500 to $700; They Don't Look Cheap, or Like Dad's|work=The Wall Street Journal|first=Sarah|last=NASSAUER}}</ref>
Fashion industry insider [[Tim Gunn]] named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''.<ref>Ingrid Abramovitch, [http://www.elledecor.com/celebrity-style/interviews/g278/shortlist-tim-gunn/? Shortlist: Tim Gunn], ''[[Elle Decor]]'', 10 Sept 2012</ref>[[File:Suitsupply Chicago Store Rooftop.jpg|thumb|Suitsupply [[Chicago]] Store on [[Rush Street (Chicago)|Rush Street]]]]
Fashion industry writer [[Tim Gunn]] named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''.<ref>Ingrid Abramovitch, [http://www.elledecor.com/celebrity-style/interviews/g278/shortlist-tim-gunn/? Shortlist: Tim Gunn], ''[[Elle Decor]]'', 10 Sept 2012</ref>[[File:Suitsupply Chicago Store Rooftop.jpg|thumb|Suitsupply [[Chicago]] Store on [[Rush Street (Chicago)|Rush Street]]]]


==Marketing campaigns==
==Marketing campaigns==
Suitsupply is known for its [[Sex in advertising|sexually-charged]] photography and ad campaigns.<ref>{{Cite web |title=Yahoo is part of the Yahoo family of brands |url=https://consent.yahoo.com/v2/collectConsent?sessionId=2_cc-session_057ad6b6-5787-4b22-821e-449753160eda |access-date=2022-10-29 |website=consent.yahoo.com}}</ref><ref>{{Cite web |date=2010-11-17 |title=Dutch fashion firm under fire over window display |url=http://www.theguardian.com/media/2010/nov/17/dutch-fashion-firm-racy-window-display |access-date=2022-10-29 |website=the Guardian |language=en}}</ref> [[Carli Hermes]] has been shooting all the Suitsupply campaigns since 2004. Some photos from the Shameless campaign had to be removed from a London Suitsupply shop,<ref>{{cite news| url=https://www.bbc.co.uk/news/uk-england-london-11797066 | work=BBC News | title='Erotic' adverts banned from London Westfield suit shop | date=19 November 2010}}</ref><ref>[http://cheesecake-sexvertising.blogspot.nl/2012/01/suit-supply-shameless-campaign.html Shameless campaign]</ref> and images from the same campaign at [[Westfield London]] were criticized because they were displayed where they can be easily seen by children.<ref>Caroline Davies, [https://www.theguardian.com/media/2010/nov/17/dutch-fashion-firm-racy-window-display Dutch fashion firm under fire over window display] ''[[The Guardian]]'' 17 November 2010</ref>
Suitsupply is known for its [[Sex in advertising|sexually-charged]] photography and advertisements, created in partnership with [[Carli Hermes]].<ref>{{Cite web |title=Yahoo is part of the Yahoo family of brands |url=https://consent.yahoo.com/v2/collectConsent?sessionId=2_cc-session_057ad6b6-5787-4b22-821e-449753160eda |access-date=2022-10-29 |website=consent.yahoo.com}}</ref><ref name=":3" />


Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children,<ref name=":3">Caroline Davies, [https://www.theguardian.com/media/2010/nov/17/dutch-fashion-firm-racy-window-display Dutch fashion firm under fire over window display] ''[[The Guardian]]'' 17 November 2010</ref> which elicited criticism, especially from the Westfield London location.<ref>{{cite news| url=https://www.bbc.co.uk/news/uk-england-london-11797066 | work=BBC News | title='Erotic' adverts banned from London Westfield suit shop | date=19 November 2010}}</ref>
⚫
According to a ruling by the [[Government of Belgium|Belgian]] advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and [[Facebook]] page for portraying the female model as a [[sex object]] or as submissive to the male model.<ref>JEP.be [http://www.jep.be/nl/beslissingen-van-de-jep/?decision=3072 Decision]</ref>


⚫
According to a ruling by the [[Government of Belgium|Belgian]] advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and [[Facebook]] page for portraying the female model as a [[sex object]] or as submissive to the male model.<ref>JEP.be [http://www.jep.be/nl/beslissingen-van-de-jep/?decision=3072 Decision]</ref>
The Ambition and Not Dressing Women campaigns also courted controversy. For the 2012 Fall/Winter look-book campaign the ''[[Lunch atop a Skyscraper]]'' photograph shot by [[Charles C. Ebbets|Charles Ebbets]] was a source of inspiration<ref>GQ.com [https://www.gq.com/style/blogs/the-gq-eye/2012/08/first-look-suitsupply-fall-2012-lookbook.html Suitsupply 2012 Fall/Winter lookbook]</ref> and the images were shot against the skyline of [[New York City]].


The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on [[social media]].<ref>[http://digiday.com/brands/suitsupply-getting-slammed-social-media-sexist-ads/ Suitsupply is getting slammed on social media for sexist ads] Hilary Milnes, February 25, 2016</ref>
The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on [[social media]].<ref>[http://digiday.com/brands/suitsupply-getting-slammed-social-media-sexist-ads/ Suitsupply is getting slammed on social media for sexist ads] Hilary Milnes, February 25, 2016</ref>


==Collaborations==
==Collaborations==
Suitsupply is the official supplier of the [[NOC*NSF|Dutch Olympic team]]<ref>[http://www.skimbacolifestyle.com/2012/07/olympic-fashion-games-the-opening-ceremony-clothes-the-winner.html?fb_action_ids=10151318794954569&fb_action_types=og.likes&fb_source=timeline_og&action_object_map=%7B%2210151318794954569%22%3A10150941615450995%7D&action_type_map=%7B%2210151318794954569%22%3A%22og.likes%22%7D&action_ref_map= skimbacolifestyle.com] 2012</ref> and was named the best Olympic opening ceremony outfit in the [[2012 London Olympics]] by Yahoo Sports.<ref>[https://sports.yahoo.com/blogs/olympics-fourth-place-medal/best-worst-dressed-london-opening-ceremony-032127387--oly.html Best Dressed] Yahoo Sports</ref><ref>GQ [https://www.gq.com/style/blogs/the-gq-eye/2012/07/olympic-style-watch-suitsupplys-dapper-dutchmen.html Olympic Style: Suitsupply's Dapper Dutchmen] 2012/07</ref><ref>{{cite news| url=https://www.nytimes.com/slideshow/2012/07/27/sports/olympics/SPTSFASHION0727-8.html | work=[[The New York Times]] | title=Opening Ceremony Uniforms at the London Olympics | date=27 July 2012}}</ref> Suitsupply dressed Dutch Olympic athletes for [[Beijing 2008]], [[Vancouver 2010]], [[London 2012]], and [[2016 Summer Olympics|Rio 2016]].<ref>suitsupply.com [http://us.suitsupply.com/en_US/olympics_2016_collection 2016 Olympics Collection]</ref>
Suitsupply was official supplier of the [[NOC*NSF|Dutch Olympic team]], dressing athletes for [[Beijing 2008]], [[Vancouver 2010]], [[London 2012]], and [[2016 Summer Olympics|Rio 2016]].<ref>suitsupply.com [http://us.suitsupply.com/en_US/olympics_2016_collection 2016 Olympics Collection]</ref><ref>[http://www.skimbacolifestyle.com/2012/07/olympic-fashion-games-the-opening-ceremony-clothes-the-winner.html?fb_action_ids=10151318794954569&fb_action_types=og.likes&fb_source=timeline_og&action_object_map=%7B%2210151318794954569%22%3A10150941615450995%7D&action_type_map=%7B%2210151318794954569%22%3A%22og.likes%22%7D&action_ref_map= skimbacolifestyle.com] 2012</ref>


Suitsupply collaborated with Antonio Maurizi, an [[Italians|Italian]] shoemaker, for a capsule collection of six [[shoe]]s in 2012.<ref>{{Cite web |date=2018-03-05 |title=Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2023-08-02 |website=FashionUnited |language=en}}</ref>
In 2009 Suitsupply's collection featured pocket squares made of [[Liberty (department store)|Liberty of London]] fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham.{{fact|date=June 2016}} Suitsupply collaborated with Antonio Maurizi, an [[Italians|Italian]] shoemaker, for a capsule collection of six [[shoe]]s in 2012.


== References ==
== References ==

Latest revision as of 12:11, 23 November 2024

Suitsupply B.V.
IndustryFashion/Apparel
FoundedAmsterdam, Netherlands (2000)
FounderFokke de Jong
Headquarters
Amsterdam
,
Netherlands
Number of locations
150 (2023)
Area served
Worldwide
ProductsMenswear
WebsiteOfficial website
A brand label on the inside of a Suitsupply dress shirt

Suitsupply is a Dutch men's suit and fashion brand founded in 2000 by Fokke de Jong in Amsterdam.[1][2]

Suitsupply is a vertically integrated company.[1][2][3] Suitsupply is a member of the Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and Reda.[3] Its suits are made in China.[4]

History

[edit]

Fokke de Jong, the current CEO of the privately held company, ran the company from his dorm room in 2000. Suitsupply's first store outside the Netherlands opened in Antwerp in 2007, and in the same year, a store was opened on Vigo Street, London.[5]

Suitsupply's headquarters are located in Amsterdam; they also have offices in New York City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar stores in countries across Europe, Asia, and the Americas.[6]

Suitsupply was named among the best new menswear stores by GQ Magazine in 2011.[7]

In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019[8]).[9][8]

Fashion industry writer Tim Gunn named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for Elle Decor.[10]

Suitsupply Chicago Store on Rush Street

Marketing campaigns

[edit]

Suitsupply is known for its sexually-charged photography and advertisements, created in partnership with Carli Hermes.[11][12]

Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children,[12] which elicited criticism, especially from the Westfield London location.[13]

According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the female model as a sex object or as submissive to the male model.[14]

The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on social media.[15]

Collaborations

[edit]

Suitsupply was official supplier of the Dutch Olympic team, dressing athletes for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016.[16][17]

Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for a capsule collection of six shoes in 2012.[18]

References

[edit]
  1. ^ a b "Start-up: Suitsupply - CNBC Business". 2012-01-06. Archived from the original on 2012-01-06. Retrieved 2022-10-21.
  2. ^ a b "Suitsupply: High-end men's suits with a low price tag". 2013-10-16. Archived from the original on 2013-10-16. Retrieved 2022-10-21.
  3. ^ a b "Fashion 360 Magazine | Suitsupply". 2014-06-14. Archived from the original on 2014-06-14. Retrieved 2022-10-21.
  4. ^ bloomberg.com Suitsupply: The 60-Minute Makeover Drake Bennett, November 7, 2013
  5. ^ Hendriksz, Vivian (2018-03-05). "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. Retrieved 2022-10-29.
  6. ^ suitsupply.com Store locator
  7. ^ GQ Magazine 2011 best new menswear stores
  8. ^ a b "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  9. ^ "Suitsupply CEO says business bounces back fast after reopening". Fortune. Retrieved 2022-10-21.
  10. ^ Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor, 10 Sept 2012
  11. ^ "Yahoo is part of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-10-29.
  12. ^ a b Caroline Davies, Dutch fashion firm under fire over window display The Guardian 17 November 2010
  13. ^ "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  14. ^ JEP.be Decision
  15. ^ Suitsupply is getting slammed on social media for sexist ads Hilary Milnes, February 25, 2016
  16. ^ suitsupply.com 2016 Olympics Collection
  17. ^ skimbacolifestyle.com 2012
  18. ^ "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. 2018-03-05. Retrieved 2023-08-02.
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