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{{Short description|Function in social networking and instant messaging services}}
{{Short description|Function in social networking and instant messaging services}}

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In [[social media]], a '''story''' is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips from several automatically running sequences.<ref>{{Cite journal |last=Menon |first=Devadas |date=2022-05-01 |title=Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook |journal=Heliyon |language=English |volume=8 |issue=5 |pages=e09412 |doi=10.1016/j.heliyon.2022.e09412 |pmid=35600438 |pmc=9119837 |s2cid=248806155 |issn=2405-8440|doi-access=free }}</ref> A story is usually displayed on a user's profile page and thus represents an audiovisual extension to the text-based status function.
[[Image:Screenshot 20210813-185851 Instagram.jpg|thumb|Story on [[Instagram]] viewed on a [[smartphone]]]]

⚫
In [[social media]], a '''story''' is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence.<ref>{{Cite journal |last=Menon |first=Devadas |date=2022-05-01 |title=Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook |journal=Heliyon |language=English |volume=8 |issue=5 |pages=e09412 |doi=10.1016/j.heliyon.2022.e09412 |pmid=35600438 |pmc=9119837 |bibcode=2022Heliy...809412M |s2cid=248806155 |issn=2405-8440|doi-access=free }}</ref>


== Definition ==
== Definition ==
A story is usually a short, automatic sequence of images or videos that is divided into several sequences, which is accompanied by backgrounds, music, texts, stickers, animations, effects and emojis. The aim of stories is to tell a narrative (e.g. an everyday experience) or to convey a message. Most stories cannot be changed afterwards and are only available for a short time. Hashtags, tagging, and location the reach of a stories can also be added. As with other functions in social networks, the visibility of the stories for groups of people can be adjusted in the settings. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically.<ref>{{cite web|title=Wie wirken sich Social Media Stories auf das Kaufverhalten aus?|periodical=|publisher=|url=https://blog.hilker-consulting.de/wie-wirken-sich-social-media-stories-auf-das-kaufverhalten-aus|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Prof Dr Claudia Hilker|date=|year=|language=|pages=|quote=}}</ref>
A story is a short sequence of images, videos, or other social media content, which can be accompanied by backgrounds, music, text, stickers, animations, [[Filter (social media)|filters]] or emojis. Social media platforms typically advance through the sequence automatically when presenting a story to a viewer. Although the sequential nature of stories can be used to tell a narrative, the pieces of a story can also be unrelated. Social media platforms that offer stories will typically have a primary story for each user which consists of everything the user posted to their story over a certain period of time, usually the most recent 24 hours. Most stories cannot be changed afterwards and are only available for a short time. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically.<ref>{{cite web|title=Wie wirken sich Social Media Stories auf das Kaufverhalten aus?|periodical=|publisher=|url=https://blog.hilker-consulting.de/wie-wirken-sich-social-media-stories-auf-das-kaufverhalten-aus|url-status=dead|format=|access-date=2019-07-31|archive-url=https://web.archive.org/web/20190731192023/https://blog.hilker-consulting.de/wie-wirken-sich-social-media-stories-auf-das-kaufverhalten-aus|archive-date=2019-07-31|last=Prof Dr Claudia Hilker|date=|year=|language=|pages=|quote=}}</ref>


== History ==
== History ==
In October 2013, [[Snapchat]] first introduced the story function as a series of Snaps that can together tell a narrative through a chronological order, with each Snap being viewable by all of the poster's friends and deleted after 24 hours. Stories soon surpassed private Snaps to become Snapchat's most-viewed type of post.<ref>{{cite news |last1=Hamburger |first1=Ellis |title=Surprise: Snapchat's most popular feature isn't snaps anymore |url=https://www.theverge.com/2014/6/20/5827666/snapchat-stories-bigger-than-snaps-electric-daisy-carnival |access-date=2 December 2023 |work=The Verge |publisher=Vox Media |date=20 June 2014 |language=en}}</ref> After 2015, Snapchat introduced a feature allowing users to post private stories viewable by a chosen subset of their friends.{{Citation needed|date=December 2023}} Later other apps would copy this feature.{{Citation needed|date=December 2023}}
With the advent of better cell phone cameras and the increasing popularity of internet-enabled mobile apps, the need has also increased to extend the status function, which has been around for a long time in social networks, to the multimedia area and thereby remove functions of the feed.<ref name=":0">{{cite web|title=Instagram, Snapchat, Twitter und Co.: Die Stories-Funktionen der Social-Media-Giganten im Überblick|periodical=|publisher=|url=https://www.horizont.net/medien/nachrichten/Instagram-Snapchat-Twitter-und-Co.-Die-Stories-Funktionen-der-Social-Media-Giganten-im-ueberblick-164819|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref>


In August 2016, [[Instagram]] introduced a stories function that deletes the content after 24 hours.<ref>{{cite web|title=Neue Geschichten-Funktion: Instagram wird Snapchat ähnlicher|periodical=|publisher=|url=https://rp-online.de/digitales/internet/instagram-fuehrt-stories-ein-geschichten-funktion-aehnelt-snapchat_aid-17883543|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=RP ONLINE|date=2 August 2016|language=|pages=|quote=}}</ref> Various commenters have accused the site of copying Snapchat.<ref>{{Cite news|url=https://www.spiegel.de/netzwelt/apps/instagram-stories-das-schlechtere-snapchat-a-1105957.html|title=Chatten übers Chatten: "Instagram ist jetzt das schlechtere Snapchat"|newspaper=Der Spiegel|date=2016-08-04}}</ref>
In October 2013, [[Snapchat]] first introduced the story function. This is a series of snaps that together tell a narrative through a chronological order. A story is deleted after 24 hours. Snapchat became very well known and popular with teenagers because of this feature, among other things. After 2015 they introduced a feature to add private stories which the user can control the viewer of their stories. These private stories went viral with [https://privatestorynames.org/ private story names]. Later other apps would copied this feature.<ref>{{cite web|title=Snapchat Gets Its Own Timeline With Snapchat Stories, 24-Hour Photo & Video Tales|periodical=TechCrunch|publisher=|url=http://social.techcrunch.com/2013/10/03/snapchat-gets-its-own-timeline-with-snapchat-stories-24-hour-photo-video-tales/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=3 October 2013|language=en-US|pages=|quote=}}</ref><ref>{{cite web|title=Snapchat Support|periodical=|publisher=|url=https://support.snapchat.com/de-DE/ca/stories|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref> In October 2015, Twitter introduced the story feature called Moments. In 2016, Google introduced the Google AMP Stories service, which enables mobile websites to load faster and be presented in the format of a stories.<ref name=":0"/>


In August 2016, [[Instagram]] introduced a stories function that deletes the content after 24 hours.<ref>{{cite web|title=Neue Geschichten-Funktion: Instagram wird Snapchat ähnlicher|periodical=|publisher=|url=https://rp-online.de/digitales/internet/instagram-fuehrt-stories-ein-geschichten-funktion-aehnelt-snapchat_aid-17883543|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=RP ONLINE|date=2 August 2016|language=|pages=|quote=}}</ref> The media has often accused the site of copying Snapchat.<ref>{{Cite book|url=https://www.spiegel.de/netzwelt/apps/instagram-stories-das-schlechtere-snapchat-a-1105957.html|title=Chatten übers Chatten: "Instagram ist jetzt das schlechtere Snapchat"|newspaper=Der Spiegel|date=2016-08-04}}</ref>
In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status.<ref>{{cite web|title=WhatsApp: Neue Statusmeldung kopiert Stories-Funktion von Snapchat|periodical=|publisher=|url=https://www.connect.de/news/whatsapp-now-status-funktion-snapchat-stories-3196839.html|url-status=|access-date=2019-07-31|archive-url=|archive-date=|last=Annegret Mehlfeld|date=|year=|language=|pages=|quote=}}</ref> In March 2017, a story function was introduced in [[Facebook Messenger]].<ref>{{cite web|title=Facebook führt Snapchat-Funktion "Stories" ein|url=http://noizz.de/digital/facebook-fuhrt-snapchat-funktion-stories-ein/bxx2rd2|url-status=dead|access-date=2019-07-31|archive-url=https://web.archive.org/web/20190731192031/https://noizz.de/digital/facebook-fuhrt-snapchat-funktion-stories-ein/bxx2rd2|archive-date=2019-07-31|last=|date=2017-03-28|language=de}}</ref>


In February 2018, Google launched [[Accelerated Mobile Pages|AMP]] Stories, bringing a story-style format to certain Google search results on mobile devices.<ref>{{cite news |last1=Bohn |first1=Dieter |title=The "Stories" format is coming to Google search next |url=https://www.theverge.com/2018/2/13/17006006/google-amp-stories-google-search-slideshows |access-date=2 December 2023 |work=The Verge |publisher=Vox Media |date=13 February 2018 |language=en}}</ref>
In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status.<ref>{{cite web|title=WhatsApp: Neue Statusmeldung kopiert Stories-Funktion von Snapchat|periodical=|publisher=|url=https://www.connect.de/news/whatsapp-now-status-funktion-snapchat-stories-3196839.html|url-status=|access-date=2019-07-31|archive-url=|archive-date=|last=Annegret Mehlfeld|date=|year=|language=|pages=|quote=}}</ref> In March 2017, a story function was introduced in [[Facebook]] for [[Facebook Messenger]].<ref>{{cite web|title=Facebook führt Snapchat-Funktion "Stories" ein|periodical=|publisher=|url=http://noizz.de/digital/facebook-fuhrt-snapchat-funktion-stories-ein/bxx2rd2|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=2017-03-28|language=|pages=|quote=}}</ref> In August 2018, [[YouTube]] introduced a stories function that initially was limited to pictures, but now also supports short video clips.<ref>{{cite web|title=YouTube Stories: Auch Googles Videoplattform führt jetzt eine Stories-Funktion ein - so funktioniert es - GWB|periodical=GoogleWatchBlog|publisher=|url=https://www.googlewatchblog.de/2018/08/youtube-stories-auch-googles/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Jens Minor|date=2018-08-02|language=de-DE|pages=|quote=}}</ref><ref>{{cite web|title=YouTube testet eigene Stories-Funktion|periodical=|publisher=|url=https://www.internetworld.de/social-media/youtube/youtube-testet-eigene-stories-funktion-1568981.html|url-status=|access-date=2019-07-31|archive-url=|archive-date=|last=INTERNET WORLD Business|date=|year=|language=de|pages=|quote=}}</ref>


In August 2018, the [[GIF]] website [[Giphy]] introduced a story function.<ref>{{cite web|title=Giphy is launching its own take on stories with curated GIFs throughout the day|periodical=|publisher=|url=https://www.theverge.com/2018/8/20/17719326/giphy-stories-homepage-refresh-instagram|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Dami Lee|date=2018-08-20|language=|pages=|quote=}}</ref> Also, [[Netflix]] has been experimenting in June 2019 in the mobile app version a stories featuring film trailer and teaser.<ref>{{cite web|title=Netflix: Neue Funktion erinnert an soziales Netzwerk|periodical=|publisher=|url=https://www.computerbild.de/artikel/avf-News-Audio-Video-Foto-Netflix-Stories-Funktion-23559549.html|url-status=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=de|pages=|quote=}}</ref>
In August 2018, [[YouTube]] introduced a stories function that initially was limited to pictures, but was later expanded to support short video clips.<ref>{{cite web|title=YouTube Stories: Auch Googles Videoplattform führt jetzt eine Stories-Funktion ein - so funktioniert es - GWB|periodical=GoogleWatchBlog|publisher=|url=https://www.googlewatchblog.de/2018/08/youtube-stories-auch-googles/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Jens Minor|date=2018-08-02|language=de-DE|pages=|quote=}}</ref><ref>{{cite web |last1=Melchior |first1=Laura |title=YouTube testet eigene Stories-Funktion |url=https://www.internetworld.de/marketing-praxis/youtube/youtube-testet-eigene-stories-funktion-1568981.html |website=INTERNET WORLD Business |access-date=2 December 2023 |language=de-DE}}</ref> The feature was shut down in June 2023.<ref>{{cite news |last1=Sato |first1=Mia |title=YouTube is killing Stories |url=https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts |access-date=2 December 2023 |work=The Verge |publisher=Vox Media |date=25 May 2023 |language=en}}</ref>


In August 2018, the [[GIF]] website [[Giphy]] introduced a story function.<ref>{{cite web|title=Giphy is launching its own take on stories with curated GIFs throughout the day|periodical=|publisher=|url=https://www.theverge.com/2018/8/20/17719326/giphy-stories-homepage-refresh-instagram|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Dami Lee|date=2018-08-20|language=|pages=|quote=}}</ref>
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In March 2022, [[TikTok]] added the story feature which allowed users to create 15 second long videos that delete after 24 hours.<ref>{{Cite web |date=2022-03-25 |title=TikTok Stories: What It Is and How to Use It |url=https://www.tiktok.com/creators/creator-portal/tiktok-content-strategy/tiktok-stories-what-it-is-and-how-to-use-it/?enter_method=left_navigation |access-date=2022-10-06 |website=TikTok Creator Portal |language=en-US}}</ref>


⚫
In March 2022, [[TikTok]] added a story feature which allowed users to create 15 second long videos that delete after 24 hours.<ref>{{Cite web |date=2022-03-25 |title=TikTok Stories: What It Is and How to Use It |url=https://www.tiktok.com/creators/creator-portal/tiktok-content-strategy/tiktok-stories-what-it-is-and-how-to-use-it/?enter_method=left_navigation |access-date=2022-10-06 |website=TikTok Creator Portal |language=en-US}}</ref>
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== Usage statistics ==
In 2019, around 1.5 billion people worldwide every day on average use the stories function in a social network or messenger. In the period between the end of 2018 and April 2019, the growth on the Facebook Messenger Stories service increased in particular.<ref>{{cite web|title=Internet Trends Report 2019: Die wichtigsten Social-Media-Trends zusammengefasst|periodical=|publisher=|url=https://t3n.de/news/internet-trends-report-2019-1170436/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref> Younger people in particular use this function. More than 20% people aged 18 to 24 use Instagram Stories, while it is just under 2% of those over 55.<ref>{{cite web|title=Infografik: Wer nutzt Instagram Stories?|periodical=|publisher=|url=https://de.statista.com/infografik/17405/wer-nutzt-instagram-stories/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref> On Snapchat use in March 2019 after [[Statista]] over 190 million users the function on Facebook over 500 million, to more than 500 million WhatsApp and Instagram in December 2018 and over 500 million.<ref>{{cite web|title=Infographic: Facebook's Snapchat Clones Have 500M Users Each|periodical=|publisher=|url=https://www.statista.com/chart/10558/daus-instagram-stories-whatsapp-status-snapchat/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=en|pages=|quote=}}</ref> On Facebook, an average of 150 million users use the function per day, 300 million on Instagram, 450 million on WhatsApp and 70 million on Facebook Messenger.<ref>{{cite web|title=Vertrauen, Stories, Messenger Marketing: Die Social Media Trends 2019|periodical=OnlineMarketing.de|publisher=|url=https://onlinemarketing.de/news/vertrauen-stories-messenger-marketing-die-social-media-trends-2019|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=2019-01-08|language=de-DE|pages=|quote=}}</ref>


In June 2023, [[Telegram (software)|Telegram]] CEO [[Pavel Durov]] announced stories for Telegram would be released in July 2023.<ref>{{Cite web |date=2023-06-26 |title=Telegram is adding Stories next month|url=https://techcrunch.com/2023/06/26/telegram-is-adding-stories-next-month|access-date=2023-06-26 |website= |language=}}</ref> In July 2023, the feature was released for premium users, and in August 2023 it was rolled out for all users.
In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. It is stated that this influences their purchasing behavior and the advertising website they visited. Stories in the areas of fashion and tourism are particularly popular.<ref>{{cite web|title=Warum Marketer mit dem Format "Stories" Marken hervorheben können|periodical=|publisher=|url=https://de-de.facebook.com/business/news/insights/why-stories-is-a-format-that-can-help-marketers-promote-brands|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref>

⚫
== Usage statistics ==
In 2019, around 1.5 billion people worldwide every day on average used the stories function in a social network or messenger. Younger people in particular use this function. More than 20% of people aged 18 to 24 use Instagram stories, while it is just under 2% of those over 55.<ref>{{cite web|title=Infografik: Wer nutzt Instagram Stories?|periodical=|publisher=|url=https://de.statista.com/infografik/17405/wer-nutzt-instagram-stories/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=19 March 2019|language=|pages=|quote=}}</ref>


The website ''Fanpage Karma'' analyzed several Instagram accounts according to the size of the profiles and determined the average reach of posts and stories per follower. It turned out that posts have a higher reach than stories, which often have less than half the reach.<ref>{{cite web|title=Feed schlägt Stories: Durchschnittliche Reichweite von Instagram Stories und Posts im Feed|periodical=Futurebiz|publisher=|url=http://www.futurebiz.de/artikel/durchschnittliche-reichweite-instagram-stories-posts/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Jan Firsching|date=2018-11-14|language=de-DE|pages=|quote=}}</ref>
In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. Stories in the areas of fashion and tourism are particularly popular.<ref>{{cite web|title=Warum Marketer mit dem Format "Stories" Marken hervorheben können|periodical=|publisher=|url=https://de-de.facebook.com/business/news/insights/why-stories-is-a-format-that-can-help-marketers-promote-brands|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}</ref>


The website ''Fanpage Karma'' analyzed several Instagram accounts and determined the average reach of posts and stories per follower, concluding that posts have a higher reach than stories, which often have less than half the reach.<ref>{{cite web|title=Feed schlägt Stories: Durchschnittliche Reichweite von Instagram Stories und Posts im Feed|periodical=Futurebiz|publisher=|url=http://www.futurebiz.de/artikel/durchschnittliche-reichweite-instagram-stories-posts/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Jan Firsching|date=2018-11-14|language=de-DE|pages=|quote=}}</ref>
== In online marketing ==
Due to the increasing popularity of the stories, it is not only used by private individuals, but also an important part of [[social media marketing]].<ref>{{cite web|title=Das "Stories"-Format erobert das Social Web: Was Unternehmen jetzt wissen müssen|periodical=|publisher=|url=https://upload-magazin.de/blog/26025-stories-social-media/|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=von Jan Tißler|date=4 June 2018|language=de-DE|pages=|quote=}}</ref> From an ephemeral perspective, Instagram stories for example have proven to be to be useful to brands for things such as digital campaigns, content marketing, and overall communication.<ref>{{Cite journal |last1=Kircova |first1=İbrahim |last2=Pinarbaşi |first2=Fatih |last3=Köse |first3=Şirin Gizem |title=Understanding Ephemeral Social Media Through Instagram Stories: A Marketing Perspective |date=2020-06-25 |url=https://www.bmij.org/index.php/1/article/view/1452 |journal=Business & Management Studies|language=en |volume=8 |issue=2 |pages=2173–2192 |doi=10.15295/bmij.v8i2.1452 |s2cid=225694462 |issn=2148-2586|doi-access=free }}</ref> Above all, it is important to convey a brand authentically, visually, but also personally and entertainingly to advertisers using the stories function.<ref>{{cite web|title=Vertrauen, Stories, Messenger Marketing: Die Social Media Trends 2019|periodical=OnlineMarketing.de|publisher=|url=https://onlinemarketing.de/news/vertrauen-stories-messenger-marketing-die-social-media-trends-2019|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=|date=2019-01-08|language=de-DE|pages=|quote=}}</ref> Instagram also recognized the potential for charity campaigns and introduced a donation function for stories in July 2019.<ref>{{cite news|title=Instagram-Update: Spenden sammeln über Stories {{!}} W&V|periodical=|publisher=|url=https://www.wuv.de/marketing/spenden_sammeln_ueber_stories|url-status=|format=|access-date=2019-07-31|archive-url=|archive-date=|last=Werben & Verkaufen|date=2019-07-30|language=|pages=|quote=}}</ref>


== Further reading ==
== Further reading ==
* Menon, Devadas (2022-05-01). "Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook". ''Heliyon''. '''8''' (5). https://doi.org/10.1016/j.heliyon.2022.e09412
* Menon, Devadas (2022-05-01). "Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook". ''Heliyon''. '''8''' (5). https://doi.org/10.1016/j.heliyon.2022.e09412
* Ruth Page: Narratives Online: Shared Stories in Social Media, [[University of Cambridge|Cambridge University]] Press, 2018, {{ISBN|9781107139916}}
* Ruth Page: Narratives Online: Shared Stories in Social Media, [[Cambridge University Press]], 2018, {{ISBN|9781107139916}}


== References ==
== References ==

Latest revision as of 15:56, 23 November 2024

Story on Instagram viewed on a smartphone

In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence.[1]

Definition

[edit]

A story is a short sequence of images, videos, or other social media content, which can be accompanied by backgrounds, music, text, stickers, animations, filters or emojis. Social media platforms typically advance through the sequence automatically when presenting a story to a viewer. Although the sequential nature of stories can be used to tell a narrative, the pieces of a story can also be unrelated. Social media platforms that offer stories will typically have a primary story for each user which consists of everything the user posted to their story over a certain period of time, usually the most recent 24 hours. Most stories cannot be changed afterwards and are only available for a short time. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically.[2]

History

[edit]

In October 2013, Snapchat first introduced the story function as a series of Snaps that can together tell a narrative through a chronological order, with each Snap being viewable by all of the poster's friends and deleted after 24 hours. Stories soon surpassed private Snaps to become Snapchat's most-viewed type of post.[3] After 2015, Snapchat introduced a feature allowing users to post private stories viewable by a chosen subset of their friends.[citation needed] Later other apps would copy this feature.[citation needed]

In August 2016, Instagram introduced a stories function that deletes the content after 24 hours.[4] Various commenters have accused the site of copying Snapchat.[5]

In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status.[6] In March 2017, a story function was introduced in Facebook Messenger.[7]

In February 2018, Google launched AMP Stories, bringing a story-style format to certain Google search results on mobile devices.[8]

In August 2018, YouTube introduced a stories function that initially was limited to pictures, but was later expanded to support short video clips.[9][10] The feature was shut down in June 2023.[11]

In August 2018, the GIF website Giphy introduced a story function.[12]

In March 2022, TikTok added a story feature which allowed users to create 15 second long videos that delete after 24 hours.[13]

In June 2023, Telegram CEO Pavel Durov announced stories for Telegram would be released in July 2023.[14] In July 2023, the feature was released for premium users, and in August 2023 it was rolled out for all users.

Usage statistics

[edit]

In 2019, around 1.5 billion people worldwide every day on average used the stories function in a social network or messenger. Younger people in particular use this function. More than 20% of people aged 18 to 24 use Instagram stories, while it is just under 2% of those over 55.[15]

In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. Stories in the areas of fashion and tourism are particularly popular.[16]

The website Fanpage Karma analyzed several Instagram accounts and determined the average reach of posts and stories per follower, concluding that posts have a higher reach than stories, which often have less than half the reach.[17]

Further reading

[edit]
  • Menon, Devadas (2022-05-01). "Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook". Heliyon. 8 (5). https://doi.org/10.1016/j.heliyon.2022.e09412
  • Ruth Page: Narratives Online: Shared Stories in Social Media, Cambridge University Press, 2018, ISBN 9781107139916

References

[edit]
  1. ^ Menon, Devadas (2022-05-01). "Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook". Heliyon. 8 (5): e09412. Bibcode:2022Heliy...809412M. doi:10.1016/j.heliyon.2022.e09412. ISSN 2405-8440. PMC 9119837. PMID 35600438. S2CID 248806155.
  2. ^ Prof Dr Claudia Hilker. "Wie wirken sich Social Media Stories auf das Kaufverhalten aus?". Archived from the original on 2019-07-31. Retrieved 2019-07-31.
  3. ^ Hamburger, Ellis (20 June 2014). "Surprise: Snapchat's most popular feature isn't snaps anymore". The Verge. Vox Media. Retrieved 2 December 2023.
  4. ^ RP ONLINE (2 August 2016). "Neue Geschichten-Funktion: Instagram wird Snapchat ähnlicher". Retrieved 2019-07-31.
  5. ^ "Chatten übers Chatten: "Instagram ist jetzt das schlechtere Snapchat"". Der Spiegel. 2016-08-04.
  6. ^ Annegret Mehlfeld. "WhatsApp: Neue Statusmeldung kopiert Stories-Funktion von Snapchat". Retrieved 2019-07-31.
  7. ^ "Facebook führt Snapchat-Funktion "Stories" ein" (in German). 2017-03-28. Archived from the original on 2019-07-31. Retrieved 2019-07-31.
  8. ^ Bohn, Dieter (13 February 2018). "The "Stories" format is coming to Google search next". The Verge. Vox Media. Retrieved 2 December 2023.
  9. ^ Jens Minor (2018-08-02). "YouTube Stories: Auch Googles Videoplattform führt jetzt eine Stories-Funktion ein - so funktioniert es - GWB". GoogleWatchBlog (in German). Retrieved 2019-07-31.
  10. ^ Melchior, Laura. "YouTube testet eigene Stories-Funktion". INTERNET WORLD Business (in German). Retrieved 2 December 2023.
  11. ^ Sato, Mia (25 May 2023). "YouTube is killing Stories". The Verge. Vox Media. Retrieved 2 December 2023.
  12. ^ Dami Lee (2018-08-20). "Giphy is launching its own take on stories with curated GIFs throughout the day". Retrieved 2019-07-31.
  13. ^ "TikTok Stories: What It Is and How to Use It". TikTok Creator Portal. 2022-03-25. Retrieved 2022-10-06.
  14. ^ "Telegram is adding Stories next month". 2023-06-26. Retrieved 2023-06-26.
  15. ^ "Infografik: Wer nutzt Instagram Stories?". 19 March 2019. Retrieved 2019-07-31.
  16. ^ "Warum Marketer mit dem Format "Stories" Marken hervorheben können". Retrieved 2019-07-31.
  17. ^ Jan Firsching (2018-11-14). "Feed schlägt Stories: Durchschnittliche Reichweite von Instagram Stories und Posts im Feed". Futurebiz (in German). Retrieved 2019-07-31.
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