Orion Media: Difference between revisions

Orion Media
Company type	Private
Industry	Media
Founded	2009
Defunct	2016
Fate	Acquired by Bauer Media Group
Headquarters	Birmingham, England, UK
Key people	Adrian Serle, Chief Executive ; David Lloyd, Director of Programming & Marketing ; Mark Evans, Finance Director
Website	www.orionmedia.com

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Latest revision as of 19:20, 29 November 2024

Orion Media was a UK commercial radio group, founded in 2009 after a management buy-in, with backing from Lloyds Development Capital. It was created from the enforced sale of several radio stations in the English Midlands previously owned by Global Radio.

In May 2016, the company was sold to Bauer Media Group.

History

Following Global Radio's acquisition of GCap Media in 2007, it was deemed that Global had an unfair advantage in the West Midlands market as they owned the vast majority of stations.

The OFT wanted to re-install competition in the Midlands area, causing Global to sell some of their stations. In May 2009, LDC and the buy-in team purchased BRMB, Mercia, Wyvern, Beacon in the West Midlands and Heart 106 in the East Midlands from Global Radio for a total price of £37.5 million, beating off competition from several other interested parties^[1] These stations accounted for around three per cent of the total commercial radio audience at the time.

In June 2009, the new group was named Orion Media.^[2]

In January 2011, Orion's East Midlands station Heart 106 was rebranded and relaunched as Gem 106, following the end of a franchise agreement with Global Radio allowing the station to use the Heart branding and carry networked programming from London.

In January 2012, Orion Media announced that its four FM stations in the West Midlands region were to be renamed 'Free Radio' – replacing the individual names BRMB, Mercia, Wyvern and Beacon.^[3]^[4] The rebranding took place at 7pm on Monday 26 March 2012.^[5]

On 24 May 2012, Orion Media announced it would relaunch its Gold West Midlands stations on AM frequencies and DAB as Free Radio 80s later in the year.^[6] The station, which aired networked programming from London with opt-outs for sports programming, switched to locally produced output playing 1980s music alongside news and information and live football commentaries on Monday 4 September 2012, ending a franchise agreement with Global Radio which allowed the station to carry Gold branding and output.

On 6 May 2016, Orion announced they had been bought by Bauer for an undisclosed fee, reportedly between £40 and £50 million.^[7]^[8]

Stations owned

Station name	Former name	Based in	Broadcast area	Frequency and multiplex	Format	Transmission date
Free Radio Birmingham	BRMB	Birmingham	Birmingham	96.4FM, CE Birmingham	Hot AC	19 September 1974
Free Radio Coventry & Warwickshire	Mercia	Birmingham	Coventry and Warwickshire	97.0, 102.9FM, NOW Coventry	Hot AC	23 May 1980
Free Radio Herefordshire & Worcestershire	Wyvern	Worcester	Herefordshire and Worcestershire	97.6, 96.7, 102.8FM, MuxCo Herefordshire and Worcestershire	Hot AC	4 October 1982
Free Radio Shropshire & Black Country	Beacon	Wolverhampton	Shropshire and Black Country	103.1, 97.2FM, NOW Wolverhampton	Hot AC	12 April 1976
Gem	Heart 106	Nottingham	East Midlands	106.0FM, NOW Nottingham, NOW Leicester	Adult Contemporary	23 September 1997
Free Radio 80s	Gold	Birmingham	West Midlands	990, 1017, 1152, 1359AM, CE Birmingham, NOW Wolverhampton, NOW Coventry	1980s music	4 April 1989, 15 January 1989

References

^ Bauer beaten to the punch in radio deal Timesonline News – Accessed 26 May 2009 (subscription required)
^ Midlands radio sale cleared Archived 4 September 2009 at the Wayback Machine Radio Today – Accessed 5 July 2009
^ Birmingham's BRMB rebrands to Free Radio Guardian Online – Accessed 9 January 2012
^ Free Radio Will Launch in Spring 2012 Free Radio web page – Accessed 9 January 2012
^ BRMB, Mercia, Beacon, Wyvern to be Free, Radio Today, 9 January 2012
^ Gold to be Free Radio 80s in West Mids, Radio Today, 24 May 2012
^ Bauer buys radio group Orion Media, The Guardian, 6 May 2016
^ Orion Media sold to Bauer for £50m, The Telegraph, 6 May 2016

[1] Bauer beaten to the punch in radio deal Timesonline News – Accessed 26 May 2009 (subscription required)

[2] Midlands radio sale cleared Archived 4 September 2009 at the Wayback Machine Radio Today – Accessed 5 July 2009

[3] Birmingham's BRMB rebrands to Free Radio Guardian Online – Accessed 9 January 2012

[4] Free Radio Will Launch in Spring 2012 Free Radio web page – Accessed 9 January 2012

[5] BRMB, Mercia, Beacon, Wyvern to be Free, Radio Today, 9 January 2012

[6] Gold to be Free Radio 80s in West Mids, Radio Today, 24 May 2012

[7] Bauer buys radio group Orion Media, The Guardian, 6 May 2016

[8] Orion Media sold to Bauer for £50m, The Telegraph, 6 May 2016

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[2]

[3]

[4]

[5]

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@@ Line 1: / Line 1: @@
+{{Short description|British radio group}}
-{{Use dmy dates|date=August 2013}}
+{{Use dmy dates|date=June 2024}}
 {{Use British English|date=August 2013}}
 {{Infobox company |
 | name = Orion Media|
 | foundation = 2009|
+| defunct = 2016
-| logo =[[File:Orion Media.png|200px]]
+| fate = Acquired by [[Bauer Media Group]]
+| logo =Orion Media.png
+| logo_size =200px
 | type   = [[Private company|Private]]|
 | industry = [[Broadcast media|Media]]|
@@ Line 12: / Line 16: @@
 | key_people = [[Adrian Serle]], Chief Executive <br> [[David Lloyd (broadcaster)|David Lloyd]], Director of Programming & Marketing <br> Mark Evans, Finance Director
 | location       = [[Birmingham]], [[England]], [[United Kingdom|UK]] |
-| homepage = {{url|www.orionmedia.com}}
+| homepage = {{URL|www.orionmedia.com}}
-|}}
+}}
 '''Orion Media''' was a UK commercial radio group, founded in 2009 after a management buy-in, with backing from [[Lloyds Development Capital]]. It was created from the enforced sale of several radio stations in the [[English Midlands]] previously owned by [[Global Radio]].
@@ Line 23: / Line 27: @@
 Following Global Radio's acquisition of [[GCap Media]] in 2007, it was deemed that Global had an unfair advantage in the West Midlands market as they owned the vast majority of stations.
-The [[Office of Fair Trading|OFT]] wanted to re-install competition in the Midlands area, causing Global to sell some of their stations. In May 2009, LDC and the buy-in team purchased [[BRMB]], [[Mercia (radio station)|Mercia]], [[Wyvern FM|Wyvern]], [[Beacon (Radio)|Beacon]] in the West Midlands and [[Heart 106]] in the East Midlands from [[Global Radio]] for a total price of £37.5 million, beating off competition from several other interested parties <ref>[http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6345643.ece Bauer beaten to the punch in radio deal] Timesonline News - Accessed 26 May 2009 {{subscription required}}</ref>  These stations accounted for around three per cent of the total commercial radio audience at the time.
+The [[Office of Fair Trading|OFT]] wanted to re-install competition in the Midlands area, causing Global to sell some of their stations. In May 2009, LDC and the buy-in team purchased [[BRMB]], [[Mercia (radio station)|Mercia]], [[Wyvern FM|Wyvern]], [[Beacon (Radio)|Beacon]] in the West Midlands and [[Heart 106]] in the East Midlands from [[Global Radio]] for a total price of £37.5 million, beating off competition from several other interested parties<ref>[https://web.archive.org/web/20110612175227/http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6345643.ece Bauer beaten to the punch in radio deal] Timesonline News – Accessed 26 May 2009 {{subscription required}}</ref> These stations accounted for around three per cent of the total commercial radio audience at the time.
-In June 2009, the new group was named Orion Media.<ref>[http://radiotoday.co.uk/news.php?extend.4908 Midlands radio sale cleared]{{dead link|date=May 2016}} Radio Today - Accessed 5 July 2009</ref>
+In June 2009, the new group was named Orion Media.<ref>[http://radiotoday.co.uk/news.php?extend.4908 Midlands radio sale cleared] {{webarchive |url=https://web.archive.org/web/20090904231608/http://radiotoday.co.uk/news.php?extend.4908 |date=4 September 2009 }} Radio Today – Accessed 5 July 2009</ref>
 In January 2011, Orion's East Midlands station Heart 106 was rebranded and relaunched as Gem 106, following the end of a franchise agreement with Global Radio allowing the station to use the Heart branding and carry networked programming from London.
-In January 2012, Orion Media announced that its four FM stations in the West Midlands region were to be renamed '[[Free Radio (network)|Free Radio]]' - replacing the individual names [[BRMB]], [[Mercia (radio station)|Mercia]], [[Wyvern FM|Wyvern]] and [[Beacon (radio station)|Beacon]].<ref>[http://www.guardian.co.uk/media/2012/jan/09/birmingham-brmb-free-radio/ Birmingham's BRMB rebrands to Free Radio] Guardian Online - Accessed 9 January 2012</ref><ref>[http://www.wearefreeradio.co.uk/ Free Radio Will Launch in Spring 2012] Free Radio web page - Accessed 9 January 2012</ref> The rebranding took place at 7pm on Monday 26 March 2012.<ref>[http://radiotoday.co.uk/2012/01/bmrb-mercia-beacon-wyvern-to-be-free/ BRMB, Mercia, Beacon, Wyvern to be Free], Radio Today, 9 January 2012</ref>
+In January 2012, Orion Media announced that its four FM stations in the West Midlands region were to be renamed '[[Free Radio (network)|Free Radio]]' – replacing the individual names [[BRMB]], [[Mercia (radio station)|Mercia]], [[Wyvern FM|Wyvern]] and [[Beacon (radio station)|Beacon]].<ref>[https://www.theguardian.com/media/2012/jan/09/birmingham-brmb-free-radio/ Birmingham's BRMB rebrands to Free Radio] Guardian Online – Accessed 9 January 2012</ref><ref>[http://www.wearefreeradio.co.uk/ Free Radio Will Launch in Spring 2012] Free Radio web page – Accessed 9 January 2012</ref> The rebranding took place at 7pm on Monday 26 March 2012.<ref>[http://radiotoday.co.uk/2012/01/bmrb-mercia-beacon-wyvern-to-be-free/ BRMB, Mercia, Beacon, Wyvern to be Free], Radio Today, 9 January 2012</ref>
-On 24 May 2012, Orion Media announced it would relaunch its [[Gold (radio)|Gold West Midlands]] stations on AM frequencies and DAB as ''Free Radio 80s'' later in the year.<ref>[http://radiotoday.co.uk/2012/05/gold-to-be-free-radio-80s-in-west-mids/ Gold to be Free Radio 80s in West Mids], Radio Today, 24 May 2012</ref> The station, which aired networked programming from London with opt-outs for sports programming, switched to locally produced output playing 1980s music alongside news and information and live football commentaries on Monday 4 September 2012, ending a franchise agreement with Global Radio which allowed the station to carry Gold branding and output.
+On 24 May 2012, Orion Media announced it would relaunch its [[Gold (British radio network)|Gold West Midlands]] stations on AM frequencies and DAB as ''Free Radio 80s'' later in the year.<ref>[http://radiotoday.co.uk/2012/05/gold-to-be-free-radio-80s-in-west-mids/ Gold to be Free Radio 80s in West Mids], Radio Today, 24 May 2012</ref> The station, which aired networked programming from London with opt-outs for sports programming, switched to locally produced output playing 1980s music alongside news and information and live football commentaries on Monday 4 September 2012, ending a franchise agreement with Global Radio which allowed the station to carry Gold branding and output.
-On 6 May 2016, Orion announced they had been brought by [[Bauer Media Group|Bauer]] for an undisclosed fee, reportedly between £40 and £50 million.<ref>[http://www.theguardian.com/media/2016/may/06/bauer-buys-radio-group-orion-media Bauer buys radio group Orion Media], The Guardian, 6 May 2016</ref><ref>[http://www.telegraph.co.uk/business/2016/05/06/orion-media-sold-to-bauer-for-50m/ Orion Media sold to Bauer for £50m], The Telegraph, 6 May 2016</ref>
+On 6 May 2016, Orion announced they had been bought by [[Bauer Media Group|Bauer]] for an undisclosed fee, reportedly between £40 and £50 million.<ref>[https://www.theguardian.com/media/2016/may/06/bauer-buys-radio-group-orion-media Bauer buys radio group Orion Media], The Guardian, 6 May 2016</ref><ref>[https://www.telegraph.co.uk/business/2016/05/06/orion-media-sold-to-bauer-for-50m/ Orion Media sold to Bauer for £50m], The Telegraph, 6 May 2016</ref>
 [[File:BRMB studios -Broad Street -Birmingham -UK.jpg|thumb|right|Orion Media headquarters on Broad Street, [[Birmingham]]]]
-==Stations==
+== Stations owned ==
 {| class="wikitable"
+! Station name
+! Former name
+! Based in
+! Broadcast area
+! Frequency and multiplex
+! Format
+! Transmission date
 |-
+|[[Hits Radio Birmingham|Free Radio Birmingham]] || [[BRMB]] || [[Birmingham]] || [[Birmingham]]  || 96.4FM, [[CE Birmingham]] || [[Hot AC]] || 19 September 1974
-!Station name
-!Former name
-!Based in
-!Broadcast Areas
-!Frequency & Multiplex
-!Format
-!Transmission Date
 |-
-|[[Free Radio Birmingham]] || [[BRMB]] || [[Birmingham]] || [[Birmingham]]  || 96.4FM, [[CE Birmingham]] || [[Hot AC]] || 19 September 1974
+|[[Free Radio Coventry & Warwickshire]] || [[Mercia (radio station)|Mercia]] || [[Birmingham]] || [[Coventry]] and [[Warwickshire]] || 97.0, 102.9FM, [[NOW Coventry]] || [[Hot AC]] || 23 May 1980
 |-
-|[[Free Radio Coventry & Warwickshire]] || [[Mercia]] || [[Birmingham]] || [[Coventry]] and [[Warwickshire]] || 97.0, 102.9FM, [[NOW Coventry]] || [[Hot AC]] || 23 May 1980
+|[[Free Radio Herefordshire & Worcestershire]] || [[Radio Wyvern|Wyvern]] || [[Worcester, England|Worcester]] || [[Herefordshire]] and [[Worcestershire]] || 97.6, 96.7, 102.8FM, [[MuxCo|MuxCo Herefordshire and Worcestershire]] || [[Hot AC]] || 4 October 1982
-|-
-|[[Free Radio Herefordshire & Worcestershire]] || [[Radio Wyvern|Wyvern]] || [[Worcester]] || [[Herefordshire]] and [[Worcestershire]] || 97.6, 96.7, 102.8FM, [[MuxCo|MuxCo Herefordshire and Worcestershire]] || [[Hot AC]] || 4 October 1982
 |-
 |[[Free Radio Shropshire & Black Country]] || [[Beacon Radio|Beacon]] || [[Wolverhampton]] || [[Shropshire]] and [[Black Country]] || 103.1, 97.2FM, [[NOW Wolverhampton]] || [[Hot AC]] || 12 April 1976
 |-
-|[[Gem 106|gem106]] || Heart 106 || [[Nottingham]] || [[East Midlands]] || 106.0FM, [[NOW Nottingham]], [[NOW Leicester]] || [[Adult Contemporary]] || 23 September 1997
+|[[Gem 106|Gem]] || Heart 106 || [[Nottingham]] || [[East Midlands]] || 106.0FM, [[NOW Nottingham]], [[NOW Leicester]] || [[Adult Contemporary]] || 23 September 1997
 |-
-|[[Free Radio (network)#Free Radio 80s|Free Radio 80s]] || [[Gold (radio)|Gold]] || [[Birmingham]] || [[West Midlands (county)|West Midlands]] || 990, 1017, 1152, 1359AM, [[CE Birmingham]], [[NOW Wolverhampton]], [[NOW Coventry]] || 1980s music || 4 April 1989, 15 January 1989
+|[[Free Radio (network)#Free Radio 80s|Free Radio 80s]] || [[Gold (British radio network)|Gold]] || [[Birmingham]] || [[West Midlands (county)|West Midlands]] || 990, 1017, 1152, 1359AM, [[CE Birmingham]], [[NOW Wolverhampton]], [[NOW Coventry]] || 1980s music || 4 April 1989, 15 January 1989
 |}
@@ Line 67: / Line 70: @@
 {{Bauer Media Group}}
+[[Category:Mass media companies established in 2009]]
+[[Category:British companies established in 2009]]
+[[Category:Mass media companies disestablished in 2016]]
+[[Category:British companies disestablished in 2016]]
+[[Category:2016 mergers and acquisitions]]
 [[Category:Radio broadcasting companies of the United Kingdom]]
-[[Category:Media in the West Midlands (region)]]
+[[Category:Mass media in the West Midlands (region)]]
 [[Category:Bauer Radio]]
 [[Category:Global Radio]]