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{{for|the dog|Mongrel}}
{{for|the dog|Mongrel}}
[[File:57 Exposition Number - Back cover.jpg|thumb|H. J. Heinz Company marketing material c.1909]]
[[File:57 Exposition Number - Back cover.jpg|thumb|H. J. Heinz Company marketing material c.1909]]
[[File:Heinz Baked Beans with Tomato Sauce trade card back.jpg|thumb|A circa-late-19th-century [[wikt:trade card|trade card]] [[advertising]] the H. J. Heinz Company's [[baked beans]] with [[tomato sauce]]. The card bears the slogan "Altogether 57 Varieties of Pure Food Products".]]
⚫
'''Heinz 57''' is a [[synecdoche]] of the historical advertising [[slogan]] "57 Varieties" by the [[H. J. Heinz Company]] located in [[Pittsburgh|Pittsburgh, Pennsylvania]], [[United States]]. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company.
[[File:Heinz Tomato Ketchup (51266256693).jpg|thumb|A modern Heinz ketchup bottle, with the number "57" molded into it.]]
⚫
'''Heinz 57''' is a [[steak sauce]]. Its name comes from the historical advertising [[slogan]] "57 Varieties" by the [[H. J. Heinz Company]] located in [[Pittsburgh|Pittsburgh, Pennsylvania]], [[United States]]. It was developed as part of a marketing campaign that told consumers about the numerous products available from the Heinz company.


==Usage==
==History==
[[File:News. Heinz Convention BAnQ P48S1P05620.jpg|thumb|left|Heinz convention in Montreal in 1940 prominently featuring "57"]]
[[File:News. Heinz Convention BAnQ P48S1P05620.jpg|thumb|left|Heinz convention in Montreal in 1940 prominently featuring "57"]]
[[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".<ref>{{cite web|url=http://lileks.com/bleat/?p=5335 |title=57 Varieties, Revealed &#124; The Bleat |publisher=Lileks.com |date=2010-01-27 |access-date=2011-10-12}}</ref> Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.<ref>{{cite web|url=http://www.heinz.com/our-company/press-room/trivia.aspx |title=Trivia |publisher=Heinz |access-date=2011-10-12}}</ref>
[[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".<ref>{{cite web|url=http://lileks.com/bleat/?p=5335 |title=57 Varieties, Revealed &#124; The Bleat |publisher=Lileks.com |date=2010-01-27 |access-date=2011-10-12}}</ref> Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.<ref>{{cite web |url=http://www.heinz.com/our-company/press-room/trivia.aspx |title=Trivia |publisher=Heinz |access-date=2011-10-12 |archive-date=2018-03-24 |archive-url=https://web.archive.org/web/20180324001822/http://www.heinz.com/our-company/press-room/trivia.aspx |url-status=dead }}</ref>


The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]], which had a taste similar to [[ketchup]]. Because of this, its advertising campaign in the late 1980s and early 1990s used the slogan "It's like ketchup with a kick".
The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012|archive-date=24 March 2018|archive-url=https://web.archive.org/web/20180324001822/http://www.heinz.com/our-company/press-room/trivia.aspx|url-status=dead}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]]. Prior to that Heinz sold a “Beefsteak Sauce“ of unknown composition. <ref>{{cite web|url=http://www.advertisingcookbooks.com/home/heinz57.htm |title=Heinz 1934 Cookbook |publisher=Advertisingcookbooks.com |access-date=2011-10-12}}</ref>


==Description==
==1934 Cookbook products==
Heinz 57 Sauce has what amounts to a ketchup base, fortified with malt vinegar and seasoned with mustard, raisin, apple, garlic, onion, and other flavors. <ref name=hc>[https://www.heinz.com/products/00013000002646-57-sauce Heinz 57 Sauce, Heinz.com]</ref>
{{colbegin|colwidth=28em}}
# [[Heinz Baked Beans|Heinz Oven-Baked Beans]] – Pork and Tomato Sauce
# Heinz Oven-Baked Beans – Pork no Tomato Sauce
# Heinz Oven-Baked Beans – Tomato Sauce no Pork
# Heinz Oven-Baked Red Kidney Beans
# Heinz Cream of Asparagus Soup
# Heinz Cream of Celery Soup
# Heinz Cream of Mushroom
# Heinz Cream of Green Pea Soup
# Heinz Cream of Oyster
# Heinz Cream of Tomato Soup
# Heinz Bean Soup
# Heinz Beef Broth
# Heinz [[Clam Chowder]]
# Heinz [[Gumbo]] Creole
# Heinz [[Mock turtle soup|Mock Turtle Soup]]
# Heinz [[Scotch Broth]]
# Heinz Noodle Soup
# Heinz Pepper Pot Soup
# Heinz [[Vegetable Soup]]
# Heinz Consommé
# Heinz Onion Soup
# Heinz Mince Meat
# Heinz Puddings—Date, Fig, and Plum
# Heinz [[Peanut Butter]]
# Heinz Cooked [[Spaghetti]]
# Heinz Cooked [[Macaroni]]
# Heinz Pure Jellies
# Heinz [[Apple butter|Apple Butter]]
# Heinz [[Gherkin]]s—Sweet or Sour
# Heinz Mixed Pickles—Sweet or Sour
# Heinz [[Chow-chow (food)|Chow Chow Pickle]]
# Heinz Sweet Mustard Pickle
# Heinz [[Dill pickle|Dill Pickle]]s
# Heinz Fresh Cucumber Pickle
# Heinz Strained Foods
# Heinz India [[Relish]]
# [[Heinz Sandwich Spread]]
# Heinz [[Pickled onion|Pickled Onion]]s—Sweet and Sour
# Heinz Spanish Queen Olives
# Heinz Stuffed Spanish Olives
# Heinz Ripe Olives
# Heinz Pure Spanish Olive Oil
# [[Heinz Tomato Ketchup]]
# Heinz Chili Sauce
# Heinz Beefsteak Sauce*
# Heinz Pepper Sauce—Red or Green
# Heinz [[Worcestershire Sauce]]
# Heinz Prepared Mustard—Brown or Yellow
# Heinz Evaporated [[Horseradish]]
# Heinz [[Mayonnaise]]
# Heinz Pure [[Malt vinegar|Malt Vinegar]]
# Heinz Pure [[Cider vinegar|Cider Vinegar]]
# Heinz Distilled White Vinegar
# Heinz [[Tarragon]] Vinegar
# Heinz Rice Flakes
# Heinz Breakfast Wheat
# Heinz [[Tomato Juice]]<ref>{{cite web|url=http://www.advertisingcookbooks.com/home/heinz57.htm |title=Vintage Cookbooks – Heinz 57 Varieties |publisher=Advertisingcookbooks.com |access-date=2011-10-12}}</ref>
{{colend}}*- Known today as Heinz 57 Sauce.<ref>{{Cite web|date=2011-06-21|title=Heinz® 57® Sauce Celebrates 100 Years of Adding Zest and Flavor to Meals|url=https://www.businesswire.com/news/home/20110621005449/en/Heinz%C2%AE-57%C2%AE-Sauce-Celebrates-100-Years-of-Adding-Zest-and-Flavor-to-Meals|access-date=2022-01-31|website=www.businesswire.com|language=en}}</ref>


Its ingredient list includes tomato purée (water, tomato paste), high fructose corn syrup, distilled white vinegar, malt vinegar (contains barley), salt, less than 2% of modified food starch, raisin juice concentrate, mustard flour, soybean oil, turmeric, spices, apple purée, sodium benzoate and potassium sorbate (preservatives), caramel color, garlic powder, onion powder, and natural flavors.<ref name=hc/>
==Bottle design==
{{See also|Heinz Tomato Ketchup#Glass bottles}}
The relatively high [[viscosity]] and [[thixotropic]]<ref name="Barry04">{{cite web|url=http://www.firstscience.com/site/articles/ketchup.asp|title=The Great Ketchup Mystery |last=Barry|first=Patrick L.|author2=Dr. Tony Phillips|date=10 August 2004|publisher=First Science.com|access-date=2009-06-09}}</ref> nature of [[ketchup]] can make pouring it from a glass bottle somewhat difficult and unpredictable, and several [[urban legends]] surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. ''[[The New York Times]]'' suggests this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit. According to the Heinz website, only 11% of people know this trick.<ref name="Rawsthorn09"/>


==In popular culture==
==In popular culture==
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In [[Draw Poker|draw poker]], "Heinz 57" is a variant where 5s and 7s are wild cards.<ref>{{cite web|url=http://poker.gamblefaces.com/rules-and-games/draw-poker-games/heinz-57/|title=Heinz 57|publisher=poker.gamblefaces.com|access-date=2014-10-21}}</ref>
In [[Draw Poker|draw poker]], "Heinz 57" is a variant where 5s and 7s are wild cards.<ref>{{cite web|url=http://poker.gamblefaces.com/rules-and-games/draw-poker-games/heinz-57/|title=Heinz 57|publisher=poker.gamblefaces.com|access-date=2014-10-21}}</ref>

A mongrel dog with more than two distinct breeds in its bloodline may be referred to as a "Heinz 57" <ref>{{cite web|url=https://thedogman.net/the-mystery-of-heinz-57-mutts-unraveling-the-mix/ |title=The Mystery of 'Heinz 57' Mutts: Unraveling the Mix |date=2 May 2023 }}</ref>


In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref>
In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref>
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The Heinz 57 is also a nickname for [[British Rail Class 57]] locomotives.<ref>{{cite web|url=http://train.spottingworld.com/List_of_UK_railfan_jargon#H |title=List of UK railfan jargon – Trains |publisher=Train.spottingworld.com |access-date=2011-10-12}}</ref>
The Heinz 57 is also a nickname for [[British Rail Class 57]] locomotives.<ref>{{cite web|url=http://train.spottingworld.com/List_of_UK_railfan_jargon#H |title=List of UK railfan jargon – Trains |publisher=Train.spottingworld.com |access-date=2011-10-12}}</ref>


When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= http://espn.go.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref>
When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= https://www.espn.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref>

Heinz 57 figures in the plot of the novel ''[[The Manchurian Candidate]]'' when antagonist Mrs. Iselin lights upon a bottle of the product and adopts the number as an easy one for husband Senator John Iselin to remember as the number of Communists he charges with being employed by the State Department. The 1962 film adaptation retains this, with a bottle of Heinz 57 sauce appearing on-screen moments before John Iselin cites the number in a speech.


Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. However, the Bruins general manager [[Harry Sinden]] denied his request, stating that only [[Ray Bourque]] (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the [[Columbus Blue Jackets]] and he wore it for the remainder of his NHL career.<ref>{{Cite web|title=Catching Up With Steve Heinze|url=http://lakingsedition.com/catching-steve-heinze/}}</ref>
Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. However, the Bruins general manager [[Harry Sinden]] denied his request, stating that only captain [[Ray Bourque]] (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the [[Columbus Blue Jackets]] and he wore it for the remainder of his NHL career.<ref>{{Cite web|title=Catching Up With Steve Heinze|url=http://lakingsedition.com/catching-steve-heinze/|access-date=2020-11-03|archive-date=2019-12-15|archive-url=https://web.archive.org/web/20191215065416/http://lakingsedition.com/catching-steve-heinze/|url-status=dead}}</ref>


==Notes==
[[Jimmy Buffett]] mentions Heinz 57 in his song "Cheeseburger in Paradise".
'''Footnotes'''
{{reflist|group=note}}


==References==
'''References'''
{{Reflist|2}}
{{Reflist|2}}


Latest revision as of 19:37, 1 December 2024

For the dog, see Mongrel.
H. J. Heinz Company marketing material c.1909
A circa-late-19th-century trade card advertising the H. J. Heinz Company's baked beans with tomato sauce. The card bears the slogan "Altogether 57 Varieties of Pure Food Products".
A modern Heinz ketchup bottle, with the number "57" molded into it.

Heinz 57 is a steak sauce. Its name comes from the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed as part of a marketing campaign that told consumers about the numerous products available from the Heinz company.

History

[edit]
Heinz convention in Montreal in 1940 prominently featuring "57"

Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1] However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.[3]

The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce. Prior to that Heinz sold a “Beefsteak Sauce“ of unknown composition. [5]

Description

[edit]

Heinz 57 Sauce has what amounts to a ketchup base, fortified with malt vinegar and seasoned with mustard, raisin, apple, garlic, onion, and other flavors. [6]

Its ingredient list includes tomato purée (water, tomato paste), high fructose corn syrup, distilled white vinegar, malt vinegar (contains barley), salt, less than 2% of modified food starch, raisin juice concentrate, mustard flour, soybean oil, turmeric, spices, apple purée, sodium benzoate and potassium sorbate (preservatives), caramel color, garlic powder, onion powder, and natural flavors.[6]

[edit]

In bingo in the United Kingdom, a commonly used call for "57" is "Heinz variety".[7]

In draw poker, "Heinz 57" is a variant where 5s and 7s are wild cards.[8]

A mongrel dog with more than two distinct breeds in its bloodline may be referred to as a "Heinz 57" [9]

In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.[10]

The Heinz 57 is also a nickname for British Rail Class 57 locomotives.[11]

When Pittsburgh-based Heinz purchased the naming rights of Heinz Field in 2001, they signed a deal to pay the Pittsburgh Steelers $57 million until 2021.[12][13]

Former NHL player Steve Heinze requested to wear #57 when he was drafted by the Boston Bruins. However, the Bruins general manager Harry Sinden denied his request, stating that only captain Ray Bourque (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the Columbus Blue Jackets and he wore it for the remainder of his NHL career.[14]

Notes

[edit]

Footnotes

References

  1. ^ Rawsthorn, Alice (12 April 2009). "An Icon, Despite Itself". New York Times. Retrieved 2009-06-09.
  2. ^ "57 Varieties, Revealed | The Bleat". Lileks.com. 2010-01-27. Retrieved 2011-10-12.
  3. ^ "Trivia". Heinz. Archived from the original on 2018-03-24. Retrieved 2011-10-12.
  4. ^ "Trivia". Archived from the original on 24 March 2018. Retrieved 13 March 2012.
  5. ^ "Heinz 1934 Cookbook". Advertisingcookbooks.com. Retrieved 2011-10-12.
  6. ^ a b Heinz 57 Sauce, Heinz.com
  7. ^ "Rhyming Calls in Bingo". Express Bingo. Retrieved 26 April 2012.
  8. ^ "Heinz 57". poker.gamblefaces.com. Retrieved 2014-10-21.
  9. ^ "The Mystery of 'Heinz 57' Mutts: Unraveling the Mix". 2 May 2023.
  10. ^ Vaughan Williams, Leighton; Siegel, Donald S. (2013). The Oxford Handbook of the Economics of Gambling. Oxford University Press. p. 369. ISBN 978-0199376698. Retrieved 2014-07-25.
  11. ^ "List of UK railfan jargon – Trains". Train.spottingworld.com. Retrieved 2011-10-12.
  12. ^ Deckard, Linda (2001-06-25). "Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh". AllBusiness.com. Archived from the original on January 11, 2009. Retrieved 2008-08-05.
  13. ^ "Stadium naming rights". Sports Business. ESPN.com. 2008-09-29. Retrieved 2008-08-05.
  14. ^ "Catching Up With Steve Heinze". Archived from the original on 2019-12-15. Retrieved 2020-11-03.
[edit]
Look up Heinz 57 in Wiktionary, the free dictionary.
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