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{{Use British English|date=November 2022}}
{{Use British English|date=November 2022}}

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'''Price analysis''' encompasses differing meanings when applied to [[marketing]] and general [[business]].
'''Price analysis''' is the study of how a price relates to other things such as product demand. Its specific meaning varies in contexts such as [[marketing]] and general [[business]].


== Marketing ==
== Marketing ==
In [[marketing]], price analysis refers to the analysis of [[consumer]] response to theoretical prices in survey research.
In [[marketing]], price analysis refers to the analysis of [[consumer]] response to theoretical prices assessed in survey research.


== Business ==
== Business ==
In general [[business]], price analysis is the process of examining and evaluating a proposed price without evaluating its separate cost elements and proposed profit.<ref>Federal Acquisition Regulation [http://farsite.hill.af.mil/reghtml/regs/far2afmcfars/fardfars/far/15.htm#P443_80965 15.404-1(b) - Proposal Analysis Techniques], accessed 22 January 2019</ref><ref>FAA {{cite web |url=http://fast.faa.gov/archive/v799/pricing/98-30-C5.htm |title=16. Price Analysis |accessdate=2011-08-31 |url-status=dead |archiveurl=https://web.archive.org/web/20110930081610/http://fast.faa.gov/archive/v799/pricing/98-30-C5.htm |archivedate=2011-09-30 }}</ref> Price analysis dates back to 1939 when an economist by the name of Andrew Court decided to put his efforts towards it to better understand the environmental factors that influence this practice.<ref>{{Cite journal|last=Goodman|first=Allen C|date=1998-09-01|title=Andrew Court and the Invention of Hedonic Price Analysis|journal=Journal of Urban Economics|volume=44|issue=2|pages=291–298|doi=10.1006/juec.1997.2071|s2cid=154205079|issn=0094-1190|url=https://pdfs.semanticscholar.org/4dcb/5567cc9c9c51ad2e2b48a4e2c491dc245ec6.pdf|archive-url=https://web.archive.org/web/20200212104448/https://pdfs.semanticscholar.org/4dcb/5567cc9c9c51ad2e2b48a4e2c491dc245ec6.pdf|url-status=dead|archive-date=2020-02-12}}</ref> Price Analysis can be universally relevant to markets worldwide, but is dependent on the characteristics of the marketing system in place within a certain country. <ref>Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." ''Food Research Institute Studies'' 8.1387-2016-116153 (1968): 95-123.</ref> In developing countries around the world researchers use this analysis to help better understand data.<ref>{{Cite book|url=https://gala.gre.ac.uk/id/eprint/11912/|title=Applying price analysis to marketing systems: Methods and examples from the Indonesian rice market|last=Trotter|first=B. W.|date=1992|publisher=Natural Resources Institute|isbn=978-0-85954-315-6|volume=3|location=Chatham, UK|language=en}}</ref>
In general [[business]], price analysis is the process of evaluating a proposed price independent of cost and profit.<ref>Federal Acquisition Regulation [http://farsite.hill.af.mil/reghtml/regs/far2afmcfars/fardfars/far/15.htm#P443_80965 15.404-1(b) - Proposal Analysis Techniques], accessed 22 January 2019</ref><ref>FAA {{cite web |url=http://fast.faa.gov/archive/v799/pricing/98-30-C5.htm |title=16. Price Analysis |accessdate=2011-08-31 |url-status=dead |archiveurl=https://web.archive.org/web/20110930081610/http://fast.faa.gov/archive/v799/pricing/98-30-C5.htm |archivedate=2011-09-30 }}</ref> Price analysis began in 1939 when economist Andrew Court decided to analyze prices to better understand the environmental factors that influence this practice.<ref>{{Cite journal|last=Goodman|first=Allen C|date=1998-09-01|title=Andrew Court and the Invention of Hedonic Price Analysis|journal=Journal of Urban Economics|volume=44|issue=2|pages=291–298|doi=10.1006/juec.1997.2071|s2cid=154205079|issn=0094-1190|url=https://pdfs.semanticscholar.org/4dcb/5567cc9c9c51ad2e2b48a4e2c491dc245ec6.pdf|archive-url=https://web.archive.org/web/20200212104448/https://pdfs.semanticscholar.org/4dcb/5567cc9c9c51ad2e2b48a4e2c491dc245ec6.pdf|url-status=dead|archive-date=2020-02-12}}</ref> Price analysis is dependent on the characteristics of the marketing system in place within a certain country.<ref>Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." ''Food Research Institute Studies'' 8.1387-2016-116153 (1968): 95-123.</ref> In developing countries researchers use it to help better understand data.<ref>{{Cite book|url=https://gala.gre.ac.uk/id/eprint/11912/|title=Applying price analysis to marketing systems: Methods and examples from the Indonesian rice market|last=Trotter|first=B. W.|date=1992|publisher=Natural Resources Institute|isbn=978-0-85954-315-6|volume=3|location=Chatham, UK|language=en}}</ref>


== Other ==
== Other ==
The term may refer to converting a price to a unit price, e.g., per unit of area.
The term may also refer to the breakdown of a price to a unit figure, usually per square metre or square foot of accommodation or per [[hectare]] or square metre of land. The price with suitable adjustment for various differences, is then applied to the [[Valuation (finance)|valuation]] problem.


==References==
==References==
{{reflist}}
{{Reflist}}

==External links==
*{{Commonscatinline|Price analysis
}}


[[Category:Marketing research]]
[[Category:Marketing research]]
[[Category:Business terms]]
[[Category:Business terms]]
[[Category:Pricing]]
[[Category:Pricing]]



{{marketing-stub}}
{{marketing-stub}}

Latest revision as of 12:54, 2 December 2024

Price analysis is the study of how a price relates to other things such as product demand. Its specific meaning varies in contexts such as marketing and general business.

Marketing

[edit]

In marketing, price analysis refers to the analysis of consumer response to theoretical prices assessed in survey research.

Business

[edit]

In general business, price analysis is the process of evaluating a proposed price independent of cost and profit.[1][2] Price analysis began in 1939 when economist Andrew Court decided to analyze prices to better understand the environmental factors that influence this practice.[3] Price analysis is dependent on the characteristics of the marketing system in place within a certain country.[4] In developing countries researchers use it to help better understand data.[5]

Other

[edit]

The term may refer to converting a price to a unit price, e.g., per unit of area.

References

[edit]
  1. ^ Federal Acquisition Regulation 15.404-1(b) - Proposal Analysis Techniques, accessed 22 January 2019
  2. ^ FAA "16. Price Analysis". Archived from the original on 2011-09-30. Retrieved 2011-08-31.
  3. ^ Goodman, Allen C (1998-09-01). "Andrew Court and the Invention of Hedonic Price Analysis" (PDF). Journal of Urban Economics. 44 (2): 291–298. doi:10.1006/juec.1997.2071. ISSN 0094-1190. S2CID 154205079. Archived from the original (PDF) on 2020-02-12.
  4. ^ Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." Food Research Institute Studies 8.1387-2016-116153 (1968): 95-123.
  5. ^ Trotter, B. W. (1992). Applying price analysis to marketing systems: Methods and examples from the Indonesian rice market. Vol. 3. Chatham, UK: Natural Resources Institute. ISBN 978-0-85954-315-6.
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