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{{Short description|Finnish video game developer}}
{{Infobox Company
{{Use dmy dates|date=April 2021}}
| company_name = Supercell OY
{{Infobox company
| company_logo = [[File:Supercell-logo-250px.jpg|200px|Supercell]]
| name = Supercell Oy
| caption =
| logo = Supercell-logo.svg
| company_type = [[Privately held company|Private]]
| image = Supercell headquarters in Jätkäsaari, Helsinki, Finland, 2020.jpg
| foundation = 2010
| image_caption = Supercell's headquarters in [[Jätkäsaari]]
| founder =
| native_name_lang = fi
| location = [[Helsinki]], [[Finland]]
| type = [[Subsidiary]]
| key_people =
| founded = {{Start date and age|df=yes|2010|05|14}}
| industry = [[Video game industry|Video games]]
| founder = {{ubl
| products =''[[Clash of Clans]]''<br />''[[Gunshine.net]]''<br />''[[Hay Day]]''
| Ilkka Paananen
| revenue =
| Mikko Kodisoja
| owner =
| parent =
| homepage = [http://www.supercell.net/ www.supercell.net]
}}
}}
| hq_location_city = [[Helsinki]]
'''Supercell''' is a Finnish video game development company founded in June 2010. The company is known for their debut game Gunshine.net, which runs in any browser on any computer operating system. The company aims at new kinds of online games that offer a much deeper experience than basic [[Social games|social media game]]s, but are more accessible than the hard-core PC [[online games]].
| hq_location_country = Finland
| key_people = Ilkka Paananen ([[Chief executive officer|CEO]])<ref>{{Cite news|url=https://venturebeat.com/2020/05/15/the-deanbeat-supercell-ceos-10-takeaways-from-10-years-of-mobile-games/|title=The DeanBeat: Supercell CEO's 10 takeaways from 10 years of mobile games|last=Takahashi|first=Dean|date=15 May 2020|work=GamesBeat|publisher=[[VentureBeat]]|access-date=23 January 2021|archive-date=16 May 2020|archive-url=https://web.archive.org/web/20200516012517/https://venturebeat.com/2020/05/15/the-deanbeat-supercell-ceos-10-takeaways-from-10-years-of-mobile-games/|url-status=live}}</ref>
| industry = [[Mobile game]]s
| products = See {{section link||Games}}
| parent = [[Tencent]] {{nowrap|(81.4%; 2016–present)}}
| subsid = HypeHype (51%; 2016–present)<br>Space Ape Games (62%; 2017–present)
| revenue = {{Decrease}} €1.698 billion<ref name="financials2023">{{Cite news|url=https://venturebeat.com/games/supercell-reports-2023-revenues-drop-4-to-1-82b-while-profits-dip-8/|title=Supercell reports 2023 revenues drop 4% to $1.82B while profits dip 8%|first=Dean|last=Takahashi|date=14 February 2024|work=GamesBeat|publisher=VentureBeat|access-date=31 May 2024}}</ref>
| revenue_year = 2023
| operating_income = {{Decrease}} €580 million<ref name="financials2023"/>
| income_year = 2023
| num_employees = 525<ref name="financials2023"/>
| num_employees_year = 2023
| website = {{URL|https://supercell.com}}
}}
'''Supercell Oy''' (or '''Supercell Ltd''')<ref>{{Cite web |url=https://www.kauppalehti.fi/yritykset/yritys/supercell+oy/23365096 |title=Supercell Oy |website=[[Kauppalehti]] |language=fi |access-date=13 February 2024}}</ref> is a Finnish [[mobile game]] development company based in [[Helsinki]]. Founded on 14 May 2010,<ref>{{cite web |url=https://dotesports.com/business/news/supercell-the-mobile-game-hit-maker-celebrates-10-year-anniversary |title=Supercell, the mobile game hit-maker, celebrates 10-year anniversary |first=Eva |last=Swan |date=14 May 2020 |website=[[Dot Esports]] |access-date=7 April 2021 |archive-date=2 May 2021 |archive-url=https://web.archive.org/web/20210502135101/https://dotesports.com/business/news/supercell-the-mobile-game-hit-maker-celebrates-10-year-anniversary |url-status=live }}</ref> the company's debut game was the browser game ''Gunshine.net'', and after its release in 2011, Supercell started developing games for mobile devices. Since then, the company has fully released six mobile games: ''[[Hay Day]]'', ''[[Clash of Clans]]'', ''[[Boom Beach]]'', ''[[Clash Royale]]'', ''[[Brawl Stars]] and [[Squad Busters]]'', which are [[freemium]] fast-paced games and have been very successful for the company, the first two generating revenue of €2 million per day in 2013.<ref>{{Cite news|url=https://www.forbes.com/sites/karstenstrauss/2013/04/18/the-2-4-million-per-day-company-supercell/|title=The $2.4 Million-Per-Day Company: Supercell|last=Strauss|first=Karsten|date=18 April 2013|work=[[Forbes]]|access-date=23 January 2021|archive-date=21 November 2018|archive-url=https://web.archive.org/web/20181121015120/https://www.forbes.com/sites/karstenstrauss/2013/04/18/the-2-4-million-per-day-company-supercell/|url-status=live}}</ref>{{Update inline |date=May 2024}}


Following its rapid growth, Supercell opened additional offices in [[Shanghai]], [[San Francisco]], and [[Seoul]]. In 2016, the company was bought out by Chinese conglomerate [[Tencent]] holdings, taking an 81.4% stake in the company valued at €8.4 billion.<ref>{{Cite news|url=https://www.forbes.com/sites/mattperez/2019/10/23/tencent-buys-majority-stake-in-clash-of-clans-developer-supercell/|title=Tencent Buys Majority Stake in 'Clash Of Clans' Developer Supercell|last=Perez|first=Matt|date=23 October 2019|work=Forbes|access-date=23 January 2021|archive-date=5 January 2021|archive-url=https://web.archive.org/web/20210105064115/https://www.forbes.com/sites/mattperez/2019/10/23/tencent-buys-majority-stake-in-clash-of-clans-developer-supercell/|url-status=live}}</ref>
[[Accel Partners]] invested 12 million dollars in Supercell in 2011.<ref>http://www.arcticstartup.com/2011/05/25/breaking-supercell-raises-12m-from-accel-partners</ref>

==Company==
===Business model===
Supercell focuses on the development of free-to-play games that yield profits through the in-game [[microtransaction]]s. The company's objective is to focus on the successful games that stay popular for years. The focus has not been on revenue, but on the principle "just design something great, something that users love".<ref name=":0">{{Cite news|url=https://www.forbes.com/sites/karstenstrauss/2013/04/17/is-this-the-fastest-growing-game-company-ever/|title=Is This the Fastest-Growing Game Company Ever?|last=Strauss|first=Karsten|date=6 May 2013|work=Forbes|department=Technology|pages=50, 52|type=Paper|access-date=15 September 2017|archive-date=4 August 2017|archive-url=https://web.archive.org/web/20170804020146/https://www.forbes.com/sites/karstenstrauss/2013/04/17/is-this-the-fastest-growing-game-company-ever/|url-status=live}}</ref> Game development focuses around "cells" of five to seven people which start with idea generation and an initial review by CEO Paananen.<ref name=":0" /> The team subsequently develops the idea into a game, which the rest of the company's employees get to play-test, followed by play-testing in Canada's App store; if the Canada reception is good, the next step is global rollout (App Store).<ref name=":0" /> Successful failures are celebrated by employees.<ref name=":0" /> One of the games that was cancelled well into development was ''Battle Buddies'', which had also been rated well in the test market, but the number of players was still too small. The final decision for cancelling a project is done by the development team themselves.

==History==
[[File:Ilkka Paananen 1.6.2021 (cropped).jpg|thumb|CEO and co-founder Ilkka Paananen in 2021]]
===Background and founding===
Before Supercell, two of its founders, Mikko Kodisoja and Ilkka Paananen, worked at Sumea, a mobile game company. Kodisoja co-founded Sumea in 1999, and Paananen was hired as the company's CEO in 2000. In 2003, Sumea made a profit of €1.2 million. In the following year, the American [[Digital Chocolate]] bought Sumea and made the company its Finnish headquarters and Paananen the European manager. Kodisoja, the firm's creative director, left the company in 2010, followed soon after by Paananen.<ref>Lappalainen, p. 167–168</ref>

Paananen moved to venture capital company Lifeline Ventures, but wanted to create a game company where executives would not disturb the work of the game developers. Together, Paananen, Kodisoja, Petri Styrman, Lassi Leppinen, Visa Forstén, and Niko Derome who had known each other through work connections, founded Supercell in 2010. The company started its business in the [[Niittykumpu]] district of [[Espoo]].<ref name="lappalainen20152">Lappalainen, p. 169–171</ref>

Kodisoja and Paananen invested €250,000 in the company. [[Tekes (agency)|Tekes]], the Finnish funding agency for technology innovation, loaned them a further €400,000 and Lifeline Ventures also invested in Supercell. The following October, Supercell raised €750,000 through seed funding, including from London Venture Partners and Initial Capital. The first game Supercell started to develop was the massive multiplayer online game ''Gunshine'' that could be played on [[Facebook]] with a browser or on mobile platforms. The game prototype was ready in eight months.<ref name="lappalainen20152"/> After ''Gunshine's'' completion, [[Accel Partners]] also invested €8 million in the company in May 2011, and shareholder Kevin Comolli became a member of Supercell's board of directors. Accel also invested in [[Rovio Entertainment|Rovio]], among others.<ref>Lappalainen, p. 172</ref>

===Change of strategies===
In November 2011, Supercell abandoned ''Gunshine'' for three reasons: it did not interest players for long enough, it was too difficult to play, and the mobile version did not work as well as the browser version. At best, the game had approximately half a million players. Supercell considered [[Zynga]]'s market leadership in games on the Facebook platform insurmountable and so decided to focus on [[iPad]] games, cancelling a Facebook game it was developing. In order to ease concerns of Supercell's investors due to the change of direction, Paananen increased the detail of progress reports.<ref name="lappalainen20152"/>

The company simultaneously developed five games, and the first to be released for public testing was ''Pets vs Orcs''. This game and ''Tower'' were abandoned. In May 2012, ''[[Hay Day]]'' was published and eventually became Supercell's first internationally released game.<ref name="lappalainen20152"/> ''Hay Day'' was Supercell's version of Zynga's successful Facebook game ''[[FarmVille]]'', an easy-to-play farm simulator. Supercell added to their farming simulator the ability to refine products, a production chain, and touch screen properties. The social aspect of the game was emphasised as well. In four months, the game became one of the most profitable games in Apple's App Store in the US, and was one of the most profitable in the world for two and a half years. The game receives regular updates and is maintained by a team of 14 people.<ref>Lappalainen, p. 176–182</ref>

===Development of ''Clash of Clans''===
{{Main|Clash of Clans}}
Lasse Louhento had started at [[Housemarque#Bloodhouse and Terramarque (1993–1995)|Bloodhouse]], and Lassi Leppinen was the chief programmer at Sumea and Digital Chocolate. Their team had spent months on a fantasy themed Facebook game when Supercell changed strategies. Leppinen and Louhento wanted to make a strategy game that would use a touch screen so playing would be as simple and pleasant as possible. The development of ''[[Clash of Clans]]'' took six months, and the game was released on 2 August 2012. In three months, it became the most profitable app in the US. According to App Annie, in the years 2013 and 2014 ''Clash of Clans'' was the most profitable mobile game in the world. The eponymous battle between the clans was added to the game as late as 2014.<ref>Lappalainen, p. 183–187</ref>

In summer 2013, Supercell began a marketing collaboration with the Japanese video game company [[GungHo Online Entertainment|GungHo]]: the companies cross-marketed each other's games in their own markets. As a result, ''Clash of Clans'' became one of the most downloaded apps in Japan. GungHo's chairman of the board [[Taizo Son]] flew to Finland to thank Paananen and later introduced him to his brother [[Masayoshi Son]], the CEO of the SoftBank Corporation. Soon, they proposed a corporate acquisition which indeed happened on 7 October 2013. SoftBank and GungHo bought 51% of Supercell's shares for 1.1 billion euros which is the largest price for a Finnish private company in history. In six months, Supercell's value had tripled, since in spring 2013 the company had sold 16.7% of its shares for 100 million euros.<ref>Lappalainen, p. 209–210</ref>

===Development of games after ''Clash of Clans''===
Both ''Clash of Clans'' and ''Hay Day'' were released in summer 2012,<ref name=":0" /> and Supercell did not release a new game in almost two years. The design of the third game ''[[Boom Beach]]'' started in the autumn of 2012, and it was released in 2014. The new strategy game was released to the test market at the end of 2013, after which it went through large changes. The game was very successful in the US right after its release in March, but it did not stay at the top of the download charts for very long. However, it rose to the top 30 of the most downloaded [[iPhone]] apps after Supercell started an expensive marketing campaign in December 2014. In 2015, the game surpassed ''Hay Day'' in the charts.<ref>Lappalainen, p. 195–199</ref>

In March 2016, Supercell released its fourth supported game, ''[[Clash Royale]]'', which uses similar characters from ''Clash of Clans''. Between the releases of ''Boom Beach'' and ''Clash Royale'', Supercell had discontinued multiple game projects, two in their test release phase. One of them was ''Smash Land'' which had been developed by 4 to 5 people for 10 months.<ref>Graft, Kris (16 March 2016). [http://gamasutra.com/view/news/268262/Quality_is_worth_killing_for_Supercells_ruthless_approach_to_production.php "Quality is worth killing for: Supercell's ruthless approach to production"] {{Webarchive|url=https://web.archive.org/web/20160420042204/http://www.gamasutra.com/view/news/268262/Quality_is_worth_killing_for_Supercells_ruthless_approach_to_production.php |date=20 April 2016 }}, ''Gamasutra''. Retrieved 17 March 2016.</ref>

In December 2018, Supercell released ''[[Brawl Stars]]'' globally, which was their fifth supported game and took 18 months to develop from its original release.<ref name="BSGlobRel">{{cite web |last1=Minotti |first1=Mike |title=Supercell's Brawl Stars launches on iOS and Android |url=https://venturebeat.com/2018/12/12/supercells-brawl-stars-launches-on-ios-and-android/ |website=VentureBeat |access-date=3 April 2021 |date=12 December 2018 |archive-date=18 April 2021 |archive-url=https://web.archive.org/web/20210418130429/https://venturebeat.com/2018/12/12/supercells-brawl-stars-launches-on-ios-and-android/ |url-status=live }}</ref>

On 15 December 2021, Supercell announced that they are opening a new game studio in North America to make games for other platforms like PC and consoles.<ref>{{Cite web|title=We Are Opening a Game Studio in North America to Make Games You Might Not Expect From Us × Supercell|url=https://supercell.com/en/news/we-are-opening-game-studio-north-america-make-games-you-might-not/|access-date=2021-12-30|website=Supercell|language=en}}</ref>

On 23 March 2023, in response to the [[Russian invasion of Ukraine]], Supercell suspended service for players in Russia and Belarus until at least 1 June.<ref>{{cite web |last1=Rees |first1=Lewis |title=Supercell blocks its games in Russia and Belarus |url=https://www.pocketgamer.biz/news/81147/supercell-blocks-its-games-in-russia-and-belarus/ |website=[[Pocket Gamer|Pocket Gamer.biz]] |publisher=Steel Media |access-date=13 April 2023 |date=23 March 2023}}</ref>{{needs update|date=April 2024}}

=== Funding ===
[[Accel Partners]] and [[Index Ventures]] invested $12 million in the Series A of Supercell in 2011.<ref>{{cite web|url=http://www.businesswire.com/news/home/20110525006242/en/Supercell-Raises-12M-Accel-Partners|title=Supercell Raises $12M from Accel Partners|publisher=[[Business Wire]]|date=25 May 2011|access-date=31 October 2016|archive-date=1 November 2016|archive-url=https://web.archive.org/web/20161101041059/http://www.businesswire.com/news/home/20110525006242/en/Supercell-Raises-12M-Accel-Partners|url-status=live}}</ref> In October 2013 it was announced that the Japanese company [[GungHo Online Entertainment]] and its parent [[SoftBank Corp.|SoftBank]] had acquired 51% of the company for a reported $1.51 billion.<ref>[https://www.theguardian.com/technology/2013/oct/15/supercell-funding-softbank-gungho-clash-of-clans/ Clash of Clans maker Supercell raises $1.5bn to become the next Nintendo] {{Webarchive|url=https://web.archive.org/web/20161202013613/https://www.theguardian.com/technology/2013/oct/15/supercell-funding-softbank-gungho-clash-of-clans |date=2 December 2016 }} 15 October 2013</ref> On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, which brought their total stake to 73.2% of the company and made them the sole external shareholder.<ref>{{cite web|url=https://techcrunch.com/2015/06/01/softbank-buys-another-23-of-supercell-shares-now-owns-73-of-the-mobile-gaming-giant/|title=SoftBank Ups Its Stake In Supercell To 73% As Sole External Shareholder|first=Ingrid|last=Lunden|date=June 2015 |access-date=15 September 2017|archive-date=22 December 2015|archive-url=https://web.archive.org/web/20151222103245/http://techcrunch.com/2015/06/01/softbank-buys-another-23-of-supercell-shares-now-owns-73-of-the-mobile-gaming-giant/|url-status=live}}</ref> In 2016, Supercell reported annual revenues of around €2.11 billion.<ref name="kl">{{cite web |url=http://www.kauppalehti.fi/uutiset/supercellilta-hurjat-luvut-liikevaihto-harppasi-2-1-miljardiin--tyontekijat-saivat-osansa/n8swg4E6 |title=Supercelliltä hurjat luvut: liikevaihto harppasi 2,1 miljardiin |last1=Pietarila |first1=Päivikki |date=9 March 2016 |website=[[Kauppalehti]] |language=fi |access-date=9 March 2016 |archive-date=14 May 2016 |archive-url=https://web.archive.org/web/20160514085524/http://www.kauppalehti.fi/uutiset/supercellilta-hurjat-luvut-liikevaihto-harppasi-2-1-miljardiin--tyontekijat-saivat-osansa/n8swg4E6 |url-status=live }}</ref> In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).<ref name="kl" /><ref name="kl2">{{cite web |url=http://www.kauppalehti.fi/uutiset/supercell-meni-kirkkaasti-yli-miljardirajan/mhUMDxL9 |title=Supercell meni kirkkaasti yli miljardirajan |last1=Pietarila |first1=Päivikki |date=24 March 2015 |website=[[Kauppalehti]] |language=fi |access-date=24 March 2015 |archive-date=2 April 2015 |archive-url=https://web.archive.org/web/20150402092647/http://www.kauppalehti.fi/uutiset/supercell-meni-kirkkaasti-yli-miljardirajan/mhUMDxL9 |url-status=live }}</ref><ref>{{cite web |url=http://www.finder.fi/Tietokonepelej%C3%A4+ja+pelikonsoleita/Supercell+Oy/HELSINKI/taloustiedot/2330069 |title=Supercell Oy – Taloustiedot |website=Fonecta Finder |language=fi |access-date=9 March 2016 |archive-date=9 March 2016 |archive-url=https://web.archive.org/web/20160309195548/http://www.finder.fi/Tietokonepelej%C3%A4+ja+pelikonsoleita/Supercell+Oy/HELSINKI/taloustiedot/2330069 |url-status=live }}</ref>

=== Ownership ===
In June 2016, Halti S.A., a Luxembourg-based [[consortium]] founded that month, acquired 81.4% of Supercell for $8.6 billion.<ref name="Osawa" /><ref name="hkse">{{cite web |url=https://www1.hkexnews.hk/listedco/listconews/sehk/2019/1021/ltn20191021161.pdf |title=Acquisition of Additional Equity Voting Interest in the Consortium Holding a Majority Interest in Supercell Oy |author=Tencent |author-link=Tencent |date=21 October 2019 |website=[[Hong Kong Stock Exchange]] |access-date=23 October 2019 |archive-date=23 October 2019 |archive-url=https://web.archive.org/web/20191023164811/https://www1.hkexnews.hk/listedco/listconews/sehk/2019/1021/ltn20191021161.pdf |url-status=live }}</ref> At the time, Japan's [[SoftBank]] valued Supercell at $10.2 billion.<ref name="Osawa">{{Cite news|url=https://www.wsj.com/articles/tencent-agrees-to-acquire-clash-of-clans-maker-supercell-1466493612|title=Tencent Seals Deal to Buy 'Clash of Clans' Developer Supercell for $8.6 Billion|last1=Osawa|first1=Juro|date=21 June 2016|last2=Needleman|first2=Sarah E.|newspaper=Wall Street Journal|issn=0099-9660|access-date=1 August 2016|archive-date=21 June 2016|archive-url=https://web.archive.org/web/20160621140613/http://www.wsj.com/articles/tencent-agrees-to-acquire-clash-of-clans-maker-supercell-1466493612|url-status=live}}</ref> Halti S.A. was 50%-owned by Chinese technology company [[Tencent]]; in October 2019, Tencent increased its stake in the consortium to 51.2% by acquiring shares worth $40&nbsp;million as part of a [[convertible bond]].<ref name="hkse" /><ref>{{cite web |url=https://www.gamesindustry.biz/articles/2019-10-23-tencent-takes-majority-control-over-supercell |title=Tencent takes majority control over Supercell |first=Haydn |last=Taylor |date=23 October 2019 |website=[[GamesIndustry.biz]] |access-date=23 October 2019 |archive-date=23 October 2019 |archive-url=https://web.archive.org/web/20191023164810/https://www.gamesindustry.biz/articles/2019-10-23-tencent-takes-majority-control-over-supercell |url-status=live }}</ref>

=== Subsidiaries ===
In 2016, Supercell acquired 51% of Frogmind, developer for ''[[Badland (video game)|Badland]]''. They would later rebrand as HypeHype in 2021, with Supercell investing an extra €13 million to fund development.<ref>{{Cite web |last=Topsi |first=Mathieu |date=2021-11-24 |title=Supercell invests €13 million in Finnish game studio |url=https://arcticstartup.com/supercell-invests-e13-million-in-finnish-game-studio/ |access-date=2024-06-16 |website=ArcticStartup |language=en-US}}</ref>

In 2017, Supercell acquired 60% of Space Ape Games, a mobile game developer based in London.<ref>{{Cite web|title=Space Ape Games|url=https://spaceapegames.com/news-events/the-end-of-the-beginning|access-date=2021-10-23|website=spaceapegames.com}}</ref> In February 2021, it was announced that Space Ape will collaborate with Supercell to make ''Beatstar'', which led to Supercell ID becoming available on ''Beatstar''.<ref>{{Cite web|title=Supercell ID Is Expanding to New Games × Supercell|url=https://supercell.com/en/news/supercell-id-expanding-new-games/7503/|access-date=2021-10-23|website=Supercell|language=en}}</ref> In late 2021, Space Ape developed ''[[Boom Beach: Frontlines]]'', a spin-off of ''[[Boom Beach]]'' with Supercell. It was soft-launched in Canada on 19 October 2021 and was released to selected countries. On 30 November 2022, the game was announced to be discontinued with servers shutting down in January 2023.<ref>{{cite web |title=Space Ape Games will shut down |url=https://www.gamedeveloper.com/business/space-ape-games-will-shut-down-boom-beach-frontlines-in-january |website=Game Developer |access-date=2 May 2024}}</ref>

== Games ==
{| class="wikitable sortable"
! scope="col" | Title
! scope="col" | Year
! scope="col" | Availability
! scope="col" | Description
|-
|''Gunshine.net'' (later ''Zombies Online'')
|2011
|{{na| Discontinued}}
|''Gunshine.net'' (later known as ''Zombies Online'') was Supercell's first game and only non-mobile game. It was a [[browser game]] that released in 2011.<ref>{{cite web|last1=Vilpponen|first1=Antti|date=16 February 2011|title=Supercell Combines The Very Best In Finnish Gaming|url=https://arcticstartup.com/supercell-combines-the-very-best-in-finnish-gaming/|url-status=live|website=ArcticStartup|access-date=23 March 2021|archive-date=27 January 2021|archive-url=https://web.archive.org/web/20210127232151/https://arcticstartup.com/supercell-combines-the-very-best-in-finnish-gaming/}}</ref> The servers were shut down on 30 November 2012.<ref>{{cite web |url=http://www.gunshine.net/ |title=Zombies Online/Gunshine.net Shutdown notice |website=Gunshine.net |access-date=8 April 2015 |archive-date=18 June 2019 |archive-url=https://web.archive.org/web/20190618040551/http://www.gunshine.net/ |url-status=live }}</ref>
|-
|''Pets vs Orcs''
|2012
|{{na| Discontinued}}
|''Pets vs Orcs'' was the company's first mobile game. It was downloadable for a little over a month in 2012.<ref>{{cite web |url=http://mobiledevmemo.com/supercells-strategy-boom-beach/ |title=What is Supercell's strategy with Boom Beach? |last1=Seufert |first1=Eric Benjamin |date=6 January 2014 |website=Mobile Dev Memo |access-date=8 April 2015 |archive-date=9 June 2019 |archive-url=https://web.archive.org/web/20190609065517/https://mobiledevmemo.com/supercells-strategy-boom-beach/ |url-status=live }}</ref>
|-
|''Battle Buddies''
|2012
|{{na| Discontinued}}
|The company's second mobile game, ''Battle Buddies'' was soft-launched in a number of countries in 2012, but was discontinued later in the same year.<ref>{{cite web |url=http://www.talouselama.fi/Kasvuyritykset/epaonnistumistakin+voi+juhlia++hittipeliyhtio+supercell+hautasi+floppinsa+samppanjalla/a2157768 |title=Epäonnistumistakin voi juhlia – Hittipeliyhtiö Supercell hautasi floppinsa samppanjalla |last1=Lappalainen |first1=Elina |date=29 November 2012 |website=Talouselämä |publisher=Talentum |language=fi |access-date=8 April 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150413162109/http://www.talouselama.fi/Kasvuyritykset/epaonnistumistakin+voi+juhlia++hittipeliyhtio+supercell+hautasi+floppinsa+samppanjalla/a2157768 |archive-date=13 April 2015 }}</ref> The game was pulled out of market due to poor monetization, despite gaining positive reviews from critics.<ref>{{usurped|1=[https://web.archive.org/web/20120308232340/http://www.insidemobileapps.com/2012/03/07/a-first-look-at-supercells-tablet-only-combat-title-battle-buddies/ A first look at Supercell's tablet-only combat title Battle Buddies]}} 7 March 2012</ref>
|-
|''[[Hay Day]]''
|2012 (iOS) and 2013 (Android)
|{{ya| Available}}
|On 21 June 2012, Supercell released ''[[Hay Day]]'' on [[iOS]] and on 20 November 2013 on [[Android (operating system)|Android]].
|-
|''[[Clash of Clans]]''
|2012 (iOS) and 2013 (Android)
|{{ya| Available}}
|On 2 August 2012, Supercell worldwide released ''[[Clash of Clans]]'' on iOS and on 7 October 2013 on Android. The online strategy game where players build defenses and train troops to attack other players' bases, is the top grossing app of iOS and Android of all time. ''Clash of Clans'' has also received positive reviews from global audience. It has a score of 9/10 by [[Pocket Gamer]] and 4.5/5 stars from [[Gamezebo]].
|-
|''[[Boom Beach]]''
|2014
|{{ya| Available}}
|On 26 March 2014, Supercell released ''[[Boom Beach]]'' on iOS and Android.<ref>{{cite web|url=http://clashofclansforpcc.com/boom-beach-for-pc-download-windows-7-8/|title=Boom Beach is one of the most popular game on Google Play Store|date=18 March 2015 |access-date=9 May 2015|archive-date=14 May 2015|archive-url=https://web.archive.org/web/20150514071226/http://clashofclansforpcc.com/boom-beach-for-pc-download-windows-7-8|url-status=live}}</ref>
|-
|''Spooky Pop''
|2014
|{{na| Discontinued}}
|The Canadian soft-launch of Supercell's addition to its mobile line-up, ''Spooky Pop'', was released in December 2014 and discontinued in March 2015.<ref>{{cite web |url=http://www.gamezebo.com/2015/02/09/supercell-cancels-spooky-pop/ |title=Supercell Cancels Spooky Pop |date=9 February 2015 |access-date=14 February 2015 |archive-date=11 June 2019 |archive-url=https://web.archive.org/web/20190611230639/https://www.gamezebo.com/2015/02/09/supercell-cancels-spooky-pop/ |url-status=live }}</ref> On 9 February 2015, the app was removed from the Canadian App Store and those with previously downloaded copies trying to access the game were met with a pop-up message of the discontinuance. On 10 March 2015, the game was fully shut down.<ref>{{cite web |url= http://www.pocketgamer.co.uk/r/iPhone/Spooky+Pop/news.asp?c=63789 |title= Spooky Pop, Supercell's match-three puzzler, has been cancelled |date= 10 February 2015 |access-date= 14 February 2015 |archive-date= 14 February 2015 |archive-url= https://web.archive.org/web/20150214030202/http://www.pocketgamer.co.uk/r/iPhone/Spooky+Pop/news.asp?c=63789 |url-status= live }}</ref> Supercell has since been described as conservative on the release of titles after the successes of ''[[Clash of Clans]]'' and ''[[Boom Beach]]'' as opposed to many other mobile-development companies.<ref>{{cite web|title=Clash of Clans|url=http://1337wiki.com/clash-clans/|website=Clash of Clans|access-date=12 August 2015|archive-date=30 September 2017|archive-url=https://web.archive.org/web/20170930090649/https://1337wiki.com/clash-clans/|url-status=live}}</ref>
|-
|''Smash Land''
|2015
|{{na| Discontinued}}
|''Smash Land'' was launched on a limited basis in Canada and Australia on 1 April 2015.<ref>{{cite web|url=http://gazettereview.com/2015/05/clash-of-clans-maker-soft-launches-smash-land-in-canada/|title=Clash of Clans Maker Supercell soft-Launches 'Smash Land' in Canada|date=4 May 2015|access-date=14 July 2015|archive-date=9 June 2019|archive-url=https://web.archive.org/web/20190609065525/https://gazettereview.com/2015/05/clash-of-clans-maker-soft-launches-smash-land-in-canada/|url-status=live}}</ref> However, on 1 July of that year, Supercell announced on its official forum that it had decided to cancel development of the game.<ref name="Smash Land Announcement">{{cite web |url=http://forum.supercell.net/showthread.php/725995-Smash-Land-Announcement |title=Smash Land Announcement |access-date=1 July 2015 |archive-date=1 July 2015 |archive-url=https://web.archive.org/web/20150701202831/http://forum.supercell.net/showthread.php/725995-Smash-Land-Announcement |url-status=live }}</ref> ''Smash Land'' remained available for download until 1 September, at which point it was permanently removed from online distribution platforms.<ref name="Smash Land Announcement"/>
|-
|''[[Clash Royale]]''
|2016
|{{ya| Available}}
|On 4 January 2016, Supercell soft-launched ''[[Clash Royale]]'' on iOS and also on 16 February 2016, Supercell soft-launched the game on Android in Canada, Hong Kong, Australia, Sweden, Norway, Denmark, Iceland, Finland and New Zealand. On 2 March 2016, Supercell launched the game globally for iOS and Android.<ref>[http://forum.supercell.net/showthread.php/970516-Clash-Royale-Soft-Launch-Announcement!!/ Clash Royale Soft Launch Announcement] {{Webarchive|url=https://web.archive.org/web/20160814111837/http://forum.supercell.net/showthread.php/970516-Clash-Royale-Soft-Launch-Announcement!! |date=14 August 2016 }} 4 January 2016</ref>
|-
|''[[Brawl Stars]]''
|2018
|{{ya| Available}}
|On 14 June 2017, Supercell announced ''[[Brawl Stars]]'' via a video on YouTube. It received an iOS soft launch in the Canadian App Store the following day.<ref name="BSOriRel">{{cite web |last1=Callaham |first1=John |title=Clash of Clans developer Supercell reveals new game, Brawl Stars |url=https://www.androidauthority.com/supercell-new-game-brawl-stars-779929/ |website=Android Authority |access-date=3 April 2021 |date=14 June 2017 |archive-date=29 April 2021 |archive-url=https://web.archive.org/web/20210429141404/https://www.androidauthority.com/supercell-new-game-brawl-stars-779929/ |url-status=live }}</ref> It was released in the Finland, Sweden and Norway App Stores on 19 January 2018. The Android version was released on 26 June 2018 in Canada, Finland, Sweden, Norway, Denmark, Ireland, Singapore and Malaysia.<ref name="BSAndRel">{{cite web |last1=Sholtz |first1=Matthew |title=Brawl Stars is finally coming to Android, with limited access starting today |url=https://www.androidpolice.com/2018/06/26/brawl-stars-finally-coming-android-limited-access-starting-today/ |website=Android Police |access-date=3 April 2021 |date=26 June 2018 |archive-date=20 April 2021 |archive-url=https://web.archive.org/web/20210420150035/https://www.androidpolice.com/2018/06/26/brawl-stars-finally-coming-android-limited-access-starting-today/ |url-status=live }}</ref> The game was globally released on 12 December 2018, one and a half years after the beta release.<ref name="BSGlobRel" />
|-
|''Rush Wars''
|2019
|{{na| Discontinued}}
|On 26 August 2019, a beta version of ''Rush Wars'' was launched in Canada, Australia and New Zealand.<ref>{{Cite web | url=https://www.pocketgamer.biz/news/71454/supercell-teases-new-mobile-game-rush-wars/ | title=Supercell teases new mobile game Rush Wars | date=24 August 2019 | access-date=25 August 2019 | archive-date=25 August 2019 | archive-url=https://web.archive.org/web/20190825183305/https://www.pocketgamer.biz/news/71454/supercell-teases-new-mobile-game-rush-wars/ | url-status=live }}</ref> On 5 November 2019, it was announced that the game would not be continued, and would shut down on 30 November.<ref>{{cite web |title=Rush Wars Closing |url=https://supercell.com/en/news/rush-wars-closing/7225/ |website=Supercell |language=en |access-date=5 November 2019 |archive-date=5 November 2019 |archive-url=https://web.archive.org/web/20191105153818/https://supercell.com/en/news/rush-wars-closing/7225/ |url-status=live }}</ref>
|-
|''Hay Day Pop''
|2020
|{{na| Discontinued}}
|On 16 March 2020, ''Hay Day Pop'' was released in beta. The game is only available to certain countries such as Finland, Canada, Norway and others.<ref>{{Cite web|title=Welcome to the Neighborhood! × Supercell|url=https://supercell.com/en/news/welcome-neighborhood/7250/|access-date=9 June 2020|website=Supercell|language=en|archive-date=7 April 2020|archive-url=https://web.archive.org/web/20200407080824/https://supercell.com/en/news/welcome-neighborhood/7250/|url-status=live}}</ref> On 30 November 2020, Supercell announced that they will discontinue ''Hay Day Pop''. The servers were shut down on 1 February 2021.<ref>{{Cite tweet|number=1333326536087392257|user=HayDayPop|author=Hay Day Pop|title=<nowiki>Unfortunately, we have made the hard decision to end the development of Hay Day Pop. Thank you for being an amazing community; we could not be more grateful. ❤️ You can find more information here 👇 supr.cl/TheFinalGoodbye</nowiki>|date=30 November 2020|access-date=23 January 2021}}</ref>
|-
|''Clash Quest''
|2021
|{{na| Discontinued}}
|On 2 April 2021, Supercell announced three new games in development, including ''Clash Quest''.<ref name=":1">{{Cite web|title=Announcing Three Unique New Clash Games in Development × Supercell|url=https://supercell.com/en/news/message-clashers-everwhere-three-new-clash-games-development/7515/|access-date=2 April 2021|website=Supercell|language=en|archive-date=2 April 2021|archive-url=https://web.archive.org/web/20210402130305/https://supercell.com/en/news/message-clashers-everwhere-three-new-clash-games-development/7515/|url-status=live}}</ref> On 6 April 2021, ''Clash Quest'' became available in Finland, Sweden, Norway, Iceland, and Denmark on iOS and Android.<ref name="CQBetaRel">{{cite web |title=Supercell's Clash Quest has been released in selected countries |url=https://mobilegaminghub.com/supercells-clash-quest-has-been-released-in-selected-countries/ |website=Mobile Gaming Hub |access-date=6 April 2021 |date=6 April 2021 |archive-date=6 April 2021 |archive-url=https://web.archive.org/web/20210406115329/https://mobilegaminghub.com/supercells-clash-quest-has-been-released-in-selected-countries/ |url-status=live }}</ref> On 6 May 2021, the game became available in the Philippines.<ref>{{cite web |last1=Ahmed |first1=Wasif |title=New Supercell game, Clash Quest is now available in the Philippines |url=https://dotesports.com/mobile/news/new-supercell-game-clash-quest-is-now-available-in-the-philippines |website=Dot Esports |access-date=11 May 2021 |date=6 May 2021 |archive-date=11 May 2021 |archive-url=https://web.archive.org/web/20210511213353/https://dotesports.com/mobile/news/new-supercell-game-clash-quest-is-now-available-in-the-philippines |url-status=live }}</ref> On 17 August 2022, the Clash Quest Twitter account announced that the development of the game has been discontinued.<ref>{{Cite tweet|number=1559848417920253952|user=ClashQuest|author=Clash Quest|title=<nowiki>Hello Captains, We've made the difficult decision to discontinue development of Clash Quest. Thank you for supporting our game, sharing your feedback, and for being an amazing community for the past year. You can find more information here: https://supr.cl/3pqzJx2</nowiki>|date=17 August 2022|access-date=17 August 2022}}</ref><ref>{{cite web |last1=Khayyat |first1=Mehrdad |title=Supercell Discontinues The Development Of Clash Quest Before A Full Launch |url=https://www.dualshockers.com/supercell-ends-the-development-of-clash-quest-before-a-full-launch/ |website=DualShockers |access-date=18 August 2022 |language=en |date=17 August 2022}}</ref> The servers were shut down on 29 September 2022.<ref>{{Cite web |title=Clash Quest Ending Development × Supercell |url=https://supercell.com/en/news/clash-quest-ending-development/7675/ |access-date=2022-11-20 |website=Supercell |language=en}}</ref>
|-
|''Clash Mini''
|2021
|{{na| Discontinued}}
|On 2 April 2021, Supercell announced three new games in development, including ''Clash Mini''.<ref name=":1" /> On 8 November 2021, ''Clash Mini'' became available in Finland, Sweden, Norway, Iceland, Denmark, Canada. Later on, Singapore, Chile, Philippines, Hong Kong, Sri Lanka, Australia, New Zealand, UK and Ireland on iOS and Android. On 14 March 2024, the Clash Mini Twitter account announced that the development of the game has been discontinued. The servers were shut down on 25 April 2024. Supercell has stated that there is plans to release ''Clash Mini'' as a mode in ''[[Clash Royale]]'' by June 2025.<ref>{{Cite web|title=Supercell’s Clash Mini to return in 2025 within Clash Royale |url=https://www.pocketgamer.biz/supercells-clash-mini-to-return-in-2025-within-clash-royale/|website=PocketGamer|language=en}}</ref><ref>{{Cite web|title=Clash Mini Reaches Beta & More Clash News × Supercell|url=https://supercell.com/en/news/clash-mini-reaches-beta-more-clash-news/7563/|access-date=2021-11-11|website=Supercell|language=en}}</ref><ref>{{Cite tweet|number=1768184408102596800|user=ClashMini|author=Clash Mini|title=<nowiki>Dear Clash Mini Players, We've made the difficult decision to discontinue the development of Clash Mini. We could not be more proud and thankful for being part of what you created with us. However, we also decided to preserve the Clash Mini experience in another way. More information on the next steps here: https://supercell.com/en/news/clash-mini-ending-development/</nowiki>|date=14 March 2024|access-date=15 March 2024}}</ref><ref>{{Cite web |title=Clash Mini Ending Development |url=https://supercell.com/en/news/clash-mini-ending-development/ |access-date=2024-05-28 |website=Supercell |language=en}}</ref>
|-
|''Clash Heroes''
|–
|{{na| Discontinued}}
|On 2 April 2021, Supercell announced three new games in development, including ''Clash Heroes''.<ref name=":1" /> On 24 June 2024, Supercell announced the discontinuation of the game and revealed that ''Project R.I.S.E'' will use some assets and concepts.
|-
|''[[Everdale]]''
|2021
|{{na| Discontinued}}
|On 23 August 2021, a beta version of the world-building mobile game ''[[Everdale]]'' was launched in Canada, Switzerland, United Kingdom, Nordics, Australia, New Zealand, Singapore, Hong Kong, Philippines and Malaysia.<ref>{{cite web |url=https://venturebeat.com/2021/08/23/supercell-launches-beta-for-everdale-and-unveils-3-new-clash-of-clans-games/ |title=Supercell launches beta for Everdale and unveils 3 new Clash of Clans games |last=Takahashi |first=Dean |date=23 August 2021 |website=[[VentureBeat]] |access-date=23 August 2021}}</ref> On 3 October 2022, Supercell announced ending of the development of ''Everdale''. The servers were shut down on 31 October 2022.<ref>{{Cite web |title=Everdale Ending Development × Supercell |url=https://supercell.com/en/news/everdale-ending-development/7686/ |access-date=2022-11-20 |website=Supercell |language=en}}</ref>
|-
|''Boom Beach: Frontlines''
|2022
|{{na| Discontinued}}
|A game within the ''Boom Beach'' universe - the game by Space Ape Games soft launched in Canada on 19 October 2021. It would later expand into 18 more regions on 3 August 2022. The game would eventually have its servers taken offline on 16 January 2023 after Space Ape Games announced it was ending development.<ref>{{cite web|url=https://www.tomshw.it/videogioco/boom-beach-frontlines-data-di-lancio-pre-registrazione-e-informazioni/| title=Boom Beach Frontlines: data di lancio, pre-registrazione e informazioni| date=2 August 2022| access-date=30 November 2022| language=it}}</ref> The game was discontinued on 30 November 2022, with servers shutting down in January 2023.<ref>{{cite web|url=https://www.pocketgamer.com/boom-beach-frontlines/end-of-service-notice/| title=Boom Beach: Frontlines is ending development with servers shutting down in January 2023|first=Tanish|last=Botadkar|date=30 November 2022|access-date=30 November 2022}}</ref>
|-
|''Flood Rush''
|2023
|{{na| Available limited}}
|''Flood Rush'' was announced on 29 May 2023. It was available at a beta test from 29 May 2023 to 7 June 2023 in New Zealand, United States, Australia, Singapore and UK, but only on Android.<ref>{{cite web |date=29 May 2023 |title=Supercell's Floodrush begins limited open beta test for Android in select regions |url=https://gamingonphone.com/news/supercells-floodrush-begins-limited-open-beta-test-for-android-in-select-regions-heres-how-to-download-and-play/ |access-date=31 May 2023}}</ref> On 24 August 2023, Supercell announced ending of the development of ''Flood Rush''.<ref>{{cite web | url=https://supercell.com/en/news/floodrush-ending-development/ | title=Floodrush Ending Development }}</ref>
|-
|''Mo.co''
|2023|2023
|
|''Mo.co'' was announced on 11 October 2023. It was available at a beta test from 25 October 2023 to 6 November 2023 in the United States but only on Android.
|-
|''[[Squad Busters]]''
|2024
|{{ya| Available}}
|The game was announced on 1 February 2023. It was available from 6 February 2023 to 16 February 2023 only in Canada, only on Android and only for selected participants. A second beta was launched from 22 May to 29 May in Canada, Mexico and Spain for Android only.
The game was soft launched on 23 April 2024 on Android and iOS in Canada, Spain, Singapore, Mexico, Denmark, Norway, Sweden and Finland.<ref>{{cite web|url=https://www.pocketgamer.biz/news/80755/supercell-reveals-crossover-game-squad-busters-with-characters-from-various-ips/| title=Supercell reveals crossover game Squad Busters with characters from various IPs|date=1 Feb 2023|access-date=6 Feb 2023}}</ref> Two days after the soft launch, Supercell announced ''Squad Busters'' will release globally on 29 May 2024.<ref>[https://supercell.com/en/news/squad-busters-goes-global/ Greetings from the Makers of Squad Busters]</ref>
|-
|''Project R.I.S.E''
|Unknown
|Early development
|After announcing the discontinuation of ''Clash Heroes'', Supercell also announced ''Project R.I.S.E'', a social action RPG rogue-lite that is inspired by it. It is set in the Clash universe and is currently in very early development, with only a pre-alpha being released so far.<ref>{{Cite AV media |date=24 June 2024 |title=Announcing Project R.I.S.E |url=https://www.youtube.com/watch?v=dLI3EtwuKE4 |access-date=7 July 2024 |publisher=Project R.I.S.E |via=YouTube}}</ref>
|}

== Marketing ==
During [[Super Bowl XLIX]] in February 2015, Supercell spent $9 million for a 60-second runtime in front of 118.5 million viewers. According to ''[[The Guardian]]'', the ''Clash of Clans'' advertisement was one of the most popular advertisements of the 61 spots aired on [[NBC]].<ref>{{cite news |url=https://www.theguardian.com/technology/2015/feb/09/clash-of-clans-super-bowl-ad-2015 |title=Clash of Clans mobile game was most popular Super Bowl ad in 2015 |newspaper=The Guardian |date=9 February 2015 |access-date=16 December 2016 |archive-date=18 January 2017 |archive-url=https://web.archive.org/web/20170118091350/https://www.theguardian.com/technology/2015/feb/09/clash-of-clans-super-bowl-ad-2015 |url-status=live |last1=Dredge |first1=Stuart }}</ref> The commercial, dubbed "Revenge", featured [[Liam Neeson]] parodying his character from the ''[[Taken (franchise)|Taken]]'' film series by seeking revenge in a coffee shop for a random player destroying his village. The commercial has reached a total of 165 million<ref>{{YouTube | GC2qk2X3fKA | Clash of Clans: Revenge (Official Super Bowl TV Commercial)}}</ref> views on the game's official [[YouTube]] channel so far,<ref>{{cite web |url=http://www.inquisitr.com/1831600/clash-of-clans-is-one-huge-hit/ |title='Clash of Clans' Is One Huge Hit |date=10 February 2015 |access-date=14 February 2015 |archive-date=14 February 2015 |archive-url=https://web.archive.org/web/20150214033324/http://www.inquisitr.com/1831600/clash-of-clans-is-one-huge-hit/ |url-status=live }}</ref> and it was the most watched commercial on YouTube in 2015.<ref>{{cite web |url=http://www.kauppalehti.fi/uutiset/suomalaisyrityksen-mainos-vuoden-katsotuin-youtubessa/LybzqPev |title=Suomalaisyrityksen mainos vuoden katsotuin YouTubessa |last1=Juvonen |first1=Anna |date=31 December 2015 |website=[[Kauppalehti]] |language=fi |access-date=17 January 2016 |archive-date=3 January 2016 |archive-url=https://web.archive.org/web/20160103030223/http://www.kauppalehti.fi/uutiset/suomalaisyrityksen-mainos-vuoden-katsotuin-youtubessa/LybzqPev |url-status=live }}</ref> Despite the success of the commercial, Supercell has seen only a marginal increase in downloads following the advertisement.<ref>{{cite web|url=https://venturebeat.com/2015/02/11/forget-liam-neeson-and-kate-upton-even-the-worst-super-bowl-game-ad-worked/|title=Forget Liam Neeson and Kate Upton — even the 'worst' Super Bowl game ad worked|date=12 February 2015|access-date=15 September 2017|archive-date=11 June 2017|archive-url=https://web.archive.org/web/20170611012421/https://venturebeat.com/2015/02/11/forget-liam-neeson-and-kate-upton-even-the-worst-super-bowl-game-ad-worked/|url-status=live}}</ref> In 2020, Supercell collaborated with an animation production studio [[Psyop (company)|Psyop]], produced a short film ''Lost & Crowned'', was uploaded on 12 September 2020 and qualified for [[Oscars]] recognition in December.

== Acknowledgements ==
In 2012, Supercell was awarded as the best Nordic start-up company<ref>Laakso, Leena (10 December 2012). [http://www.kauppalehti.fi/uutiset/supercell-voitti-startup-kilpailun/JRARXALn "Supercell voitti startup-kilpailun"] {{Webarchive|url=https://web.archive.org/web/20151223112809/http://www.kauppalehti.fi/uutiset/supercell-voitti-startup-kilpailun/JRARXALn |date=23 December 2015 }}, ''Kauppalehti'' {{In lang|fi}}. Retrieved on 26 March 2016.</ref> and chosen as the Finnish game developer of the year.<ref>Rautio, Maria (2 November 2012). [http://yle.fi/ylex/uutiset/vuoden_suomalainen_pelikehittaja_valittiin__lahjoitti_koko_summan_movemberille/3-7594547 "Vuoden suomalainen pelinkehittäjä valittiin – lahjoitti koko summan Movemberille"] {{Webarchive|url=https://web.archive.org/web/20151223234425/http://yle.fi/ylex/uutiset/vuoden_suomalainen_pelikehittaja_valittiin__lahjoitti_koko_summan_movemberille/3-7594547 |date=23 December 2015 }}, YleX {{In lang|fi}}. Retrieved on 24 March 2015.</ref> The following year, Supercell won the Finnish Teknologiakasvattaja 2013 (Technology Educator 2013) contest,<ref>(10 October 2013). [https://web.archive.org/web/20150402114837/http://talotekniikka-lehti.fi/2013/10/10/supercell-voitti-vexvelle-kunniaa/ "Supercell voitti, Vexvelle kunniaa"], ''Talotekniikka'' {{In lang|fi}}. Retrieved on 24 March 2015.</ref> and the company was chosen as the software entrepreneur of the year. In 2014, the research and consultancy agency T-Media chose Supercell as Finland's most reputable company in their Luottamus&Maine (Trust&Reputation) report.<ref>Mäntylä, Juha-Matti (12 September 2014). [http://www.talouselama.fi/uutiset/suomen-hyvamaineisimmat-supercell-kone-ja-kolmatta-et-muuten-arvaa-3462640 "Suomen hyvämaineisimmat: Supercell, Kone ja... kolmatta et muuten arvaa"] {{Webarchive|url=https://web.archive.org/web/20151222160305/http://www.talouselama.fi/uutiset/suomen-hyvamaineisimmat-supercell-kone-ja-kolmatta-et-muuten-arvaa-3462640 |date=22 December 2015 }}, ''Talouselämä'' {{In lang|fi}}. Retrieved on 16 March 2015.</ref>

==Notes==
{{Reflist|30em}}


== References ==
== References ==
* {{Cite book|title=Pelien valtakunta: miten suomalaiset peliyhtiöt valloittivat maailman?|last=Lappalainen|first=Elina|publisher=Atena|year=2015|language=fi|trans-title=Game empire: how the Finnish gaming companies conquered the world? Google Translate|oclc=918792916}}
<!--- See [[Wikipedia:Footnotes]] on how to create references using <ref></ref> tags which will then appear here automatically -->
{{Reflist}}


== External links ==
== External links ==
* {{Commons category-inline}}
* [http://www.supercell.net/ supercell.net - Company page]
* {{Official website}}
* [http://www.gunshine.net/ gunshine.net - Play the game]


{{Supercell|state=expanded}}
{{Tencent Holdings}}
{{Portal bar|Companies|Finland|Video games}}
{{Authority control}}


[[Category:2016 mergers and acquisitions]]
<!--- Categories --->
[[Category:Video game companies| ]]
[[Category:Companies based in Helsinki]]
[[Category:Video game companies of Finland]]
[[Category:Finnish brands]]
[[Category:Finnish companies established in 2010]]
[[Category:Mobile game companies]]
[[Category:Tencent]]
[[Category:Tencent acquisitions]]
[[Category:Tencent divisions and subsidiaries]]
[[Category:Video game companies established in 2010]]
[[Category:Video game companies established in 2010]]
[[Category:Video game companies of Finland]]
[[Category:Video game development companies]]

Latest revision as of 01:18, 3 December 2024

Supercell Oy
Company typeSubsidiary
IndustryMobile games
Founded14 May 2010; 14 years ago (2010-05-14)
Founder
  • Ilkka Paananen
  • Mikko Kodisoja
Headquarters
Helsinki
,
Finland
Key people
Ilkka Paananen (CEO)[1]
ProductsSee § Games
RevenueDecrease €1.698 billion[2] (2023)
Decrease €580 million[2] (2023)
Number of employees
525[2] (2023)
ParentTencent (81.4%; 2016–present)
SubsidiariesHypeHype (51%; 2016–present)
Space Ape Games (62%; 2017–present)
Websitesupercell.com

Supercell Oy (or Supercell Ltd)[3] is a Finnish mobile game development company based in Helsinki. Founded on 14 May 2010,[4] the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices. Since then, the company has fully released six mobile games: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars and Squad Busters, which are freemium fast-paced games and have been very successful for the company, the first two generating revenue of €2 million per day in 2013.[5][needs update]

Following its rapid growth, Supercell opened additional offices in Shanghai, San Francisco, and Seoul. In 2016, the company was bought out by Chinese conglomerate Tencent holdings, taking an 81.4% stake in the company valued at €8.4 billion.[6]

Company

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Business model

[edit]

Supercell focuses on the development of free-to-play games that yield profits through the in-game microtransactions. The company's objective is to focus on the successful games that stay popular for years. The focus has not been on revenue, but on the principle "just design something great, something that users love".[7] Game development focuses around "cells" of five to seven people which start with idea generation and an initial review by CEO Paananen.[7] The team subsequently develops the idea into a game, which the rest of the company's employees get to play-test, followed by play-testing in Canada's App store; if the Canada reception is good, the next step is global rollout (App Store).[7] Successful failures are celebrated by employees.[7] One of the games that was cancelled well into development was Battle Buddies, which had also been rated well in the test market, but the number of players was still too small. The final decision for cancelling a project is done by the development team themselves.

History

[edit]
CEO and co-founder Ilkka Paananen in 2021

Background and founding

[edit]

Before Supercell, two of its founders, Mikko Kodisoja and Ilkka Paananen, worked at Sumea, a mobile game company. Kodisoja co-founded Sumea in 1999, and Paananen was hired as the company's CEO in 2000. In 2003, Sumea made a profit of €1.2 million. In the following year, the American Digital Chocolate bought Sumea and made the company its Finnish headquarters and Paananen the European manager. Kodisoja, the firm's creative director, left the company in 2010, followed soon after by Paananen.[8]

Paananen moved to venture capital company Lifeline Ventures, but wanted to create a game company where executives would not disturb the work of the game developers. Together, Paananen, Kodisoja, Petri Styrman, Lassi Leppinen, Visa Forstén, and Niko Derome who had known each other through work connections, founded Supercell in 2010. The company started its business in the Niittykumpu district of Espoo.[9]

Kodisoja and Paananen invested €250,000 in the company. Tekes, the Finnish funding agency for technology innovation, loaned them a further €400,000 and Lifeline Ventures also invested in Supercell. The following October, Supercell raised €750,000 through seed funding, including from London Venture Partners and Initial Capital. The first game Supercell started to develop was the massive multiplayer online game Gunshine that could be played on Facebook with a browser or on mobile platforms. The game prototype was ready in eight months.[9] After Gunshine's completion, Accel Partners also invested €8 million in the company in May 2011, and shareholder Kevin Comolli became a member of Supercell's board of directors. Accel also invested in Rovio, among others.[10]

Change of strategies

[edit]

In November 2011, Supercell abandoned Gunshine for three reasons: it did not interest players for long enough, it was too difficult to play, and the mobile version did not work as well as the browser version. At best, the game had approximately half a million players. Supercell considered Zynga's market leadership in games on the Facebook platform insurmountable and so decided to focus on iPad games, cancelling a Facebook game it was developing. In order to ease concerns of Supercell's investors due to the change of direction, Paananen increased the detail of progress reports.[9]

The company simultaneously developed five games, and the first to be released for public testing was Pets vs Orcs. This game and Tower were abandoned. In May 2012, Hay Day was published and eventually became Supercell's first internationally released game.[9] Hay Day was Supercell's version of Zynga's successful Facebook game FarmVille, an easy-to-play farm simulator. Supercell added to their farming simulator the ability to refine products, a production chain, and touch screen properties. The social aspect of the game was emphasised as well. In four months, the game became one of the most profitable games in Apple's App Store in the US, and was one of the most profitable in the world for two and a half years. The game receives regular updates and is maintained by a team of 14 people.[11]

Development of Clash of Clans

[edit]
Main article: Clash of Clans

Lasse Louhento had started at Bloodhouse, and Lassi Leppinen was the chief programmer at Sumea and Digital Chocolate. Their team had spent months on a fantasy themed Facebook game when Supercell changed strategies. Leppinen and Louhento wanted to make a strategy game that would use a touch screen so playing would be as simple and pleasant as possible. The development of Clash of Clans took six months, and the game was released on 2 August 2012. In three months, it became the most profitable app in the US. According to App Annie, in the years 2013 and 2014 Clash of Clans was the most profitable mobile game in the world. The eponymous battle between the clans was added to the game as late as 2014.[12]

In summer 2013, Supercell began a marketing collaboration with the Japanese video game company GungHo: the companies cross-marketed each other's games in their own markets. As a result, Clash of Clans became one of the most downloaded apps in Japan. GungHo's chairman of the board Taizo Son flew to Finland to thank Paananen and later introduced him to his brother Masayoshi Son, the CEO of the SoftBank Corporation. Soon, they proposed a corporate acquisition which indeed happened on 7 October 2013. SoftBank and GungHo bought 51% of Supercell's shares for 1.1 billion euros which is the largest price for a Finnish private company in history. In six months, Supercell's value had tripled, since in spring 2013 the company had sold 16.7% of its shares for 100 million euros.[13]

Development of games after Clash of Clans

[edit]

Both Clash of Clans and Hay Day were released in summer 2012,[7] and Supercell did not release a new game in almost two years. The design of the third game Boom Beach started in the autumn of 2012, and it was released in 2014. The new strategy game was released to the test market at the end of 2013, after which it went through large changes. The game was very successful in the US right after its release in March, but it did not stay at the top of the download charts for very long. However, it rose to the top 30 of the most downloaded iPhone apps after Supercell started an expensive marketing campaign in December 2014. In 2015, the game surpassed Hay Day in the charts.[14]

In March 2016, Supercell released its fourth supported game, Clash Royale, which uses similar characters from Clash of Clans. Between the releases of Boom Beach and Clash Royale, Supercell had discontinued multiple game projects, two in their test release phase. One of them was Smash Land which had been developed by 4 to 5 people for 10 months.[15]

In December 2018, Supercell released Brawl Stars globally, which was their fifth supported game and took 18 months to develop from its original release.[16]

On 15 December 2021, Supercell announced that they are opening a new game studio in North America to make games for other platforms like PC and consoles.[17]

On 23 March 2023, in response to the Russian invasion of Ukraine, Supercell suspended service for players in Russia and Belarus until at least 1 June.[18][needs update]

Funding

[edit]

Accel Partners and Index Ventures invested $12 million in the Series A of Supercell in 2011.[19] In October 2013 it was announced that the Japanese company GungHo Online Entertainment and its parent SoftBank had acquired 51% of the company for a reported $1.51 billion.[20] On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, which brought their total stake to 73.2% of the company and made them the sole external shareholder.[21] In 2016, Supercell reported annual revenues of around €2.11 billion.[22] In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).[22][23][24]

Ownership

[edit]

In June 2016, Halti S.A., a Luxembourg-based consortium founded that month, acquired 81.4% of Supercell for $8.6 billion.[25][26] At the time, Japan's SoftBank valued Supercell at $10.2 billion.[25] Halti S.A. was 50%-owned by Chinese technology company Tencent; in October 2019, Tencent increased its stake in the consortium to 51.2% by acquiring shares worth $40 million as part of a convertible bond.[26][27]

Subsidiaries

[edit]

In 2016, Supercell acquired 51% of Frogmind, developer for Badland. They would later rebrand as HypeHype in 2021, with Supercell investing an extra €13 million to fund development.[28]

In 2017, Supercell acquired 60% of Space Ape Games, a mobile game developer based in London.[29] In February 2021, it was announced that Space Ape will collaborate with Supercell to make Beatstar, which led to Supercell ID becoming available on Beatstar.[30] In late 2021, Space Ape developed Boom Beach: Frontlines, a spin-off of Boom Beach with Supercell. It was soft-launched in Canada on 19 October 2021 and was released to selected countries. On 30 November 2022, the game was announced to be discontinued with servers shutting down in January 2023.[31]

Games

[edit]
Title Year Availability Description
Gunshine.net (later Zombies Online) 2011 Discontinued Gunshine.net (later known as Zombies Online) was Supercell's first game and only non-mobile game. It was a browser game that released in 2011.[32] The servers were shut down on 30 November 2012.[33]
Pets vs Orcs 2012 Discontinued Pets vs Orcs was the company's first mobile game. It was downloadable for a little over a month in 2012.[34]
Battle Buddies 2012 Discontinued The company's second mobile game, Battle Buddies was soft-launched in a number of countries in 2012, but was discontinued later in the same year.[35] The game was pulled out of market due to poor monetization, despite gaining positive reviews from critics.[36]
Hay Day 2012 (iOS) and 2013 (Android) Available On 21 June 2012, Supercell released Hay Day on iOS and on 20 November 2013 on Android.
Clash of Clans 2012 (iOS) and 2013 (Android) Available On 2 August 2012, Supercell worldwide released Clash of Clans on iOS and on 7 October 2013 on Android. The online strategy game where players build defenses and train troops to attack other players' bases, is the top grossing app of iOS and Android of all time. Clash of Clans has also received positive reviews from global audience. It has a score of 9/10 by Pocket Gamer and 4.5/5 stars from Gamezebo.
Boom Beach 2014 Available On 26 March 2014, Supercell released Boom Beach on iOS and Android.[37]
Spooky Pop 2014 Discontinued The Canadian soft-launch of Supercell's addition to its mobile line-up, Spooky Pop, was released in December 2014 and discontinued in March 2015.[38] On 9 February 2015, the app was removed from the Canadian App Store and those with previously downloaded copies trying to access the game were met with a pop-up message of the discontinuance. On 10 March 2015, the game was fully shut down.[39] Supercell has since been described as conservative on the release of titles after the successes of Clash of Clans and Boom Beach as opposed to many other mobile-development companies.[40]
Smash Land 2015 Discontinued Smash Land was launched on a limited basis in Canada and Australia on 1 April 2015.[41] However, on 1 July of that year, Supercell announced on its official forum that it had decided to cancel development of the game.[42] Smash Land remained available for download until 1 September, at which point it was permanently removed from online distribution platforms.[42]
Clash Royale 2016 Available On 4 January 2016, Supercell soft-launched Clash Royale on iOS and also on 16 February 2016, Supercell soft-launched the game on Android in Canada, Hong Kong, Australia, Sweden, Norway, Denmark, Iceland, Finland and New Zealand. On 2 March 2016, Supercell launched the game globally for iOS and Android.[43]
Brawl Stars 2018 Available On 14 June 2017, Supercell announced Brawl Stars via a video on YouTube. It received an iOS soft launch in the Canadian App Store the following day.[44] It was released in the Finland, Sweden and Norway App Stores on 19 January 2018. The Android version was released on 26 June 2018 in Canada, Finland, Sweden, Norway, Denmark, Ireland, Singapore and Malaysia.[45] The game was globally released on 12 December 2018, one and a half years after the beta release.[16]
Rush Wars 2019 Discontinued On 26 August 2019, a beta version of Rush Wars was launched in Canada, Australia and New Zealand.[46] On 5 November 2019, it was announced that the game would not be continued, and would shut down on 30 November.[47]
Hay Day Pop 2020 Discontinued On 16 March 2020, Hay Day Pop was released in beta. The game is only available to certain countries such as Finland, Canada, Norway and others.[48] On 30 November 2020, Supercell announced that they will discontinue Hay Day Pop. The servers were shut down on 1 February 2021.[49]
Clash Quest 2021 Discontinued On 2 April 2021, Supercell announced three new games in development, including Clash Quest.[50] On 6 April 2021, Clash Quest became available in Finland, Sweden, Norway, Iceland, and Denmark on iOS and Android.[51] On 6 May 2021, the game became available in the Philippines.[52] On 17 August 2022, the Clash Quest Twitter account announced that the development of the game has been discontinued.[53][54] The servers were shut down on 29 September 2022.[55]
Clash Mini 2021 Discontinued On 2 April 2021, Supercell announced three new games in development, including Clash Mini.[50] On 8 November 2021, Clash Mini became available in Finland, Sweden, Norway, Iceland, Denmark, Canada. Later on, Singapore, Chile, Philippines, Hong Kong, Sri Lanka, Australia, New Zealand, UK and Ireland on iOS and Android. On 14 March 2024, the Clash Mini Twitter account announced that the development of the game has been discontinued. The servers were shut down on 25 April 2024. Supercell has stated that there is plans to release Clash Mini as a mode in Clash Royale by June 2025.[56][57][58][59]
Clash Heroes – Discontinued On 2 April 2021, Supercell announced three new games in development, including Clash Heroes.[50] On 24 June 2024, Supercell announced the discontinuation of the game and revealed that Project R.I.S.E will use some assets and concepts.
Everdale 2021 Discontinued On 23 August 2021, a beta version of the world-building mobile game Everdale was launched in Canada, Switzerland, United Kingdom, Nordics, Australia, New Zealand, Singapore, Hong Kong, Philippines and Malaysia.[60] On 3 October 2022, Supercell announced ending of the development of Everdale. The servers were shut down on 31 October 2022.[61]
Boom Beach: Frontlines 2022 Discontinued A game within the Boom Beach universe - the game by Space Ape Games soft launched in Canada on 19 October 2021. It would later expand into 18 more regions on 3 August 2022. The game would eventually have its servers taken offline on 16 January 2023 after Space Ape Games announced it was ending development.[62] The game was discontinued on 30 November 2022, with servers shutting down in January 2023.[63]
Flood Rush 2023 Available limited Flood Rush was announced on 29 May 2023. It was available at a beta test from 29 May 2023 to 7 June 2023 in New Zealand, United States, Australia, Singapore and UK, but only on Android.[64] On 24 August 2023, Supercell announced ending of the development of Flood Rush.[65]
Mo.co 2023 Mo.co was announced on 11 October 2023. It was available at a beta test from 25 October 2023 to 6 November 2023 in the United States but only on Android.
Squad Busters 2024 Available The game was announced on 1 February 2023. It was available from 6 February 2023 to 16 February 2023 only in Canada, only on Android and only for selected participants. A second beta was launched from 22 May to 29 May in Canada, Mexico and Spain for Android only.

The game was soft launched on 23 April 2024 on Android and iOS in Canada, Spain, Singapore, Mexico, Denmark, Norway, Sweden and Finland.[66] Two days after the soft launch, Supercell announced Squad Busters will release globally on 29 May 2024.[67]

Project R.I.S.E Unknown Early development After announcing the discontinuation of Clash Heroes, Supercell also announced Project R.I.S.E, a social action RPG rogue-lite that is inspired by it. It is set in the Clash universe and is currently in very early development, with only a pre-alpha being released so far.[68]

Marketing

[edit]

During Super Bowl XLIX in February 2015, Supercell spent $9 million for a 60-second runtime in front of 118.5 million viewers. According to The Guardian, the Clash of Clans advertisement was one of the most popular advertisements of the 61 spots aired on NBC.[69] The commercial, dubbed "Revenge", featured Liam Neeson parodying his character from the Taken film series by seeking revenge in a coffee shop for a random player destroying his village. The commercial has reached a total of 165 million[70] views on the game's official YouTube channel so far,[71] and it was the most watched commercial on YouTube in 2015.[72] Despite the success of the commercial, Supercell has seen only a marginal increase in downloads following the advertisement.[73] In 2020, Supercell collaborated with an animation production studio Psyop, produced a short film Lost & Crowned, was uploaded on 12 September 2020 and qualified for Oscars recognition in December.

Acknowledgements

[edit]

In 2012, Supercell was awarded as the best Nordic start-up company[74] and chosen as the Finnish game developer of the year.[75] The following year, Supercell won the Finnish Teknologiakasvattaja 2013 (Technology Educator 2013) contest,[76] and the company was chosen as the software entrepreneur of the year. In 2014, the research and consultancy agency T-Media chose Supercell as Finland's most reputable company in their Luottamus&Maine (Trust&Reputation) report.[77]

Notes

[edit]
  1. ^ Takahashi, Dean (15 May 2020). "The DeanBeat: Supercell CEO's 10 takeaways from 10 years of mobile games". GamesBeat. VentureBeat. Archived from the original on 16 May 2020. Retrieved 23 January 2021.
  2. ^ a b c Takahashi, Dean (14 February 2024). "Supercell reports 2023 revenues drop 4% to $1.82B while profits dip 8%". GamesBeat. VentureBeat. Retrieved 31 May 2024.
  3. ^ "Supercell Oy". Kauppalehti (in Finnish). Retrieved 13 February 2024.
  4. ^ Swan, Eva (14 May 2020). "Supercell, the mobile game hit-maker, celebrates 10-year anniversary". Dot Esports. Archived from the original on 2 May 2021. Retrieved 7 April 2021.
  5. ^ Strauss, Karsten (18 April 2013). "The $2.4 Million-Per-Day Company: Supercell". Forbes. Archived from the original on 21 November 2018. Retrieved 23 January 2021.
  6. ^ Perez, Matt (23 October 2019). "Tencent Buys Majority Stake in 'Clash Of Clans' Developer Supercell". Forbes. Archived from the original on 5 January 2021. Retrieved 23 January 2021.
  7. ^ a b c d e Strauss, Karsten (6 May 2013). "Is This the Fastest-Growing Game Company Ever?". Technology. Forbes (Paper). pp. 50, 52. Archived from the original on 4 August 2017. Retrieved 15 September 2017.
  8. ^ Lappalainen, p. 167–168
  9. ^ a b c d Lappalainen, p. 169–171
  10. ^ Lappalainen, p. 172
  11. ^ Lappalainen, p. 176–182
  12. ^ Lappalainen, p. 183–187
  13. ^ Lappalainen, p. 209–210
  14. ^ Lappalainen, p. 195–199
  15. ^ Graft, Kris (16 March 2016). "Quality is worth killing for: Supercell's ruthless approach to production" Archived 20 April 2016 at the Wayback Machine, Gamasutra. Retrieved 17 March 2016.
  16. ^ a b Minotti, Mike (12 December 2018). "Supercell's Brawl Stars launches on iOS and Android". VentureBeat. Archived from the original on 18 April 2021. Retrieved 3 April 2021.
  17. ^ "We Are Opening a Game Studio in North America to Make Games You Might Not Expect From Us × Supercell". Supercell. Retrieved 30 December 2021.
  18. ^ Rees, Lewis (23 March 2023). "Supercell blocks its games in Russia and Belarus". Pocket Gamer.biz. Steel Media. Retrieved 13 April 2023.
  19. ^ "Supercell Raises $12M from Accel Partners". Business Wire. 25 May 2011. Archived from the original on 1 November 2016. Retrieved 31 October 2016.
  20. ^ Clash of Clans maker Supercell raises $1.5bn to become the next Nintendo Archived 2 December 2016 at the Wayback Machine 15 October 2013
  21. ^ Lunden, Ingrid (June 2015). "SoftBank Ups Its Stake In Supercell To 73% As Sole External Shareholder". Archived from the original on 22 December 2015. Retrieved 15 September 2017.
  22. ^ a b Pietarila, Päivikki (9 March 2016). "Supercelliltä hurjat luvut: liikevaihto harppasi 2,1 miljardiin". Kauppalehti (in Finnish). Archived from the original on 14 May 2016. Retrieved 9 March 2016.
  23. ^ Pietarila, Päivikki (24 March 2015). "Supercell meni kirkkaasti yli miljardirajan". Kauppalehti (in Finnish). Archived from the original on 2 April 2015. Retrieved 24 March 2015.
  24. ^ "Supercell Oy – Taloustiedot". Fonecta Finder (in Finnish). Archived from the original on 9 March 2016. Retrieved 9 March 2016.
  25. ^ a b Osawa, Juro; Needleman, Sarah E. (21 June 2016). "Tencent Seals Deal to Buy 'Clash of Clans' Developer Supercell for $8.6 Billion". Wall Street Journal. ISSN 0099-9660. Archived from the original on 21 June 2016. Retrieved 1 August 2016.
  26. ^ a b Tencent (21 October 2019). "Acquisition of Additional Equity Voting Interest in the Consortium Holding a Majority Interest in Supercell Oy" (PDF). Hong Kong Stock Exchange. Archived (PDF) from the original on 23 October 2019. Retrieved 23 October 2019.
  27. ^ Taylor, Haydn (23 October 2019). "Tencent takes majority control over Supercell". GamesIndustry.biz. Archived from the original on 23 October 2019. Retrieved 23 October 2019.
  28. ^ Topsi, Mathieu (24 November 2021). "Supercell invests €13 million in Finnish game studio". ArcticStartup. Retrieved 16 June 2024.
  29. ^ "Space Ape Games". spaceapegames.com. Retrieved 23 October 2021.
  30. ^ "Supercell ID Is Expanding to New Games × Supercell". Supercell. Retrieved 23 October 2021.
  31. ^ "Space Ape Games will shut down". Game Developer. Retrieved 2 May 2024.
  32. ^ Vilpponen, Antti (16 February 2011). "Supercell Combines The Very Best In Finnish Gaming". ArcticStartup. Archived from the original on 27 January 2021. Retrieved 23 March 2021.
  33. ^ "Zombies Online/Gunshine.net Shutdown notice". Gunshine.net. Archived from the original on 18 June 2019. Retrieved 8 April 2015.
  34. ^ Seufert, Eric Benjamin (6 January 2014). "What is Supercell's strategy with Boom Beach?". Mobile Dev Memo. Archived from the original on 9 June 2019. Retrieved 8 April 2015.
  35. ^ Lappalainen, Elina (29 November 2012). "Epäonnistumistakin voi juhlia – Hittipeliyhtiö Supercell hautasi floppinsa samppanjalla". Talouselämä (in Finnish). Talentum. Archived from the original on 13 April 2015. Retrieved 8 April 2015.
  36. ^ A first look at Supercell's tablet-only combat title Battle Buddies[usurped] 7 March 2012
  37. ^ "Boom Beach is one of the most popular game on Google Play Store". 18 March 2015. Archived from the original on 14 May 2015. Retrieved 9 May 2015.
  38. ^ "Supercell Cancels Spooky Pop". 9 February 2015. Archived from the original on 11 June 2019. Retrieved 14 February 2015.
  39. ^ "Spooky Pop, Supercell's match-three puzzler, has been cancelled". 10 February 2015. Archived from the original on 14 February 2015. Retrieved 14 February 2015.
  40. ^ "Clash of Clans". Clash of Clans. Archived from the original on 30 September 2017. Retrieved 12 August 2015.
  41. ^ "Clash of Clans Maker Supercell soft-Launches 'Smash Land' in Canada". 4 May 2015. Archived from the original on 9 June 2019. Retrieved 14 July 2015.
  42. ^ a b "Smash Land Announcement". Archived from the original on 1 July 2015. Retrieved 1 July 2015.
  43. ^ Clash Royale Soft Launch Announcement Archived 14 August 2016 at the Wayback Machine 4 January 2016
  44. ^ Callaham, John (14 June 2017). "Clash of Clans developer Supercell reveals new game, Brawl Stars". Android Authority. Archived from the original on 29 April 2021. Retrieved 3 April 2021.
  45. ^ Sholtz, Matthew (26 June 2018). "Brawl Stars is finally coming to Android, with limited access starting today". Android Police. Archived from the original on 20 April 2021. Retrieved 3 April 2021.
  46. ^ "Supercell teases new mobile game Rush Wars". 24 August 2019. Archived from the original on 25 August 2019. Retrieved 25 August 2019.
  47. ^ "Rush Wars Closing". Supercell. Archived from the original on 5 November 2019. Retrieved 5 November 2019.
  48. ^ "Welcome to the Neighborhood! × Supercell". Supercell. Archived from the original on 7 April 2020. Retrieved 9 June 2020.
  49. ^ Hay Day Pop [@HayDayPop] (30 November 2020). "Unfortunately, we have made the hard decision to end the development of Hay Day Pop. Thank you for being an amazing community; we could not be more grateful. ❤️ You can find more information here 👇 supr.cl/TheFinalGoodbye" (Tweet). Retrieved 23 January 2021 – via Twitter.
  50. ^ a b c "Announcing Three Unique New Clash Games in Development × Supercell". Supercell. Archived from the original on 2 April 2021. Retrieved 2 April 2021.
  51. ^ "Supercell's Clash Quest has been released in selected countries". Mobile Gaming Hub. 6 April 2021. Archived from the original on 6 April 2021. Retrieved 6 April 2021.
  52. ^ Ahmed, Wasif (6 May 2021). "New Supercell game, Clash Quest is now available in the Philippines". Dot Esports. Archived from the original on 11 May 2021. Retrieved 11 May 2021.
  53. ^ Clash Quest [@ClashQuest] (17 August 2022). "Hello Captains, We've made the difficult decision to discontinue development of Clash Quest. Thank you for supporting our game, sharing your feedback, and for being an amazing community for the past year. You can find more information here: https://supr.cl/3pqzJx2" (Tweet). Retrieved 17 August 2022 – via Twitter.
  54. ^ Khayyat, Mehrdad (17 August 2022). "Supercell Discontinues The Development Of Clash Quest Before A Full Launch". DualShockers. Retrieved 18 August 2022.
  55. ^ "Clash Quest Ending Development × Supercell". Supercell. Retrieved 20 November 2022.
  56. ^ "Supercell's Clash Mini to return in 2025 within Clash Royale". PocketGamer.
  57. ^ "Clash Mini Reaches Beta & More Clash News × Supercell". Supercell. Retrieved 11 November 2021.
  58. ^ Clash Mini [@ClashMini] (14 March 2024). "Dear Clash Mini Players, We've made the difficult decision to discontinue the development of Clash Mini. We could not be more proud and thankful for being part of what you created with us. However, we also decided to preserve the Clash Mini experience in another way. More information on the next steps here: https://supercell.com/en/news/clash-mini-ending-development/" (Tweet). Retrieved 15 March 2024 – via Twitter.
  59. ^ "Clash Mini Ending Development". Supercell. Retrieved 28 May 2024.
  60. ^ Takahashi, Dean (23 August 2021). "Supercell launches beta for Everdale and unveils 3 new Clash of Clans games". VentureBeat. Retrieved 23 August 2021.
  61. ^ "Everdale Ending Development × Supercell". Supercell. Retrieved 20 November 2022.
  62. ^ "Boom Beach Frontlines: data di lancio, pre-registrazione e informazioni" (in Italian). 2 August 2022. Retrieved 30 November 2022.
  63. ^ Botadkar, Tanish (30 November 2022). "Boom Beach: Frontlines is ending development with servers shutting down in January 2023". Retrieved 30 November 2022.
  64. ^ "Supercell's Floodrush begins limited open beta test for Android in select regions". 29 May 2023. Retrieved 31 May 2023.
  65. ^ "Floodrush Ending Development".
  66. ^ "Supercell reveals crossover game Squad Busters with characters from various IPs". 1 February 2023. Retrieved 6 February 2023.
  67. ^ Greetings from the Makers of Squad Busters
  68. ^ Announcing Project R.I.S.E. Project R.I.S.E. 24 June 2024. Retrieved 7 July 2024 – via YouTube.
  69. ^ Dredge, Stuart (9 February 2015). "Clash of Clans mobile game was most popular Super Bowl ad in 2015". The Guardian. Archived from the original on 18 January 2017. Retrieved 16 December 2016.
  70. ^ Clash of Clans: Revenge (Official Super Bowl TV Commercial) on YouTube
  71. ^ "'Clash of Clans' Is One Huge Hit". 10 February 2015. Archived from the original on 14 February 2015. Retrieved 14 February 2015.
  72. ^ Juvonen, Anna (31 December 2015). "Suomalaisyrityksen mainos vuoden katsotuin YouTubessa". Kauppalehti (in Finnish). Archived from the original on 3 January 2016. Retrieved 17 January 2016.
  73. ^ "Forget Liam Neeson and Kate Upton — even the 'worst' Super Bowl game ad worked". 12 February 2015. Archived from the original on 11 June 2017. Retrieved 15 September 2017.
  74. ^ Laakso, Leena (10 December 2012). "Supercell voitti startup-kilpailun" Archived 23 December 2015 at the Wayback Machine, Kauppalehti (in Finnish). Retrieved on 26 March 2016.
  75. ^ Rautio, Maria (2 November 2012). "Vuoden suomalainen pelinkehittäjä valittiin – lahjoitti koko summan Movemberille" Archived 23 December 2015 at the Wayback Machine, YleX (in Finnish). Retrieved on 24 March 2015.
  76. ^ (10 October 2013). "Supercell voitti, Vexvelle kunniaa", Talotekniikka (in Finnish). Retrieved on 24 March 2015.
  77. ^ Mäntylä, Juha-Matti (12 September 2014). "Suomen hyvämaineisimmat: Supercell, Kone ja... kolmatta et muuten arvaa" Archived 22 December 2015 at the Wayback Machine, Talouselämä (in Finnish). Retrieved on 16 March 2015.

References

[edit]
  • Lappalainen, Elina (2015). Pelien valtakunta: miten suomalaiset peliyhtiöt valloittivat maailman? [Game empire: how the Finnish gaming companies conquered the world? Google Translate] (in Finnish). Atena. OCLC 918792916.
[edit]
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