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|name = Peter Pek
|name = Peter Pek
|image = Peter Pek.jpg
|image = Peter Pek.jpg
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|alma_mater =
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|years_active = 1987–present
|years_active = 1987–2018
|occupation = Chief executive, [[World Branding Forum]]<ref name=timeslive-mtn/>
|occupation = Chief executive, [[World Branding Forum]]<ref name=timeslive-mtn/>
|salary =
|known_for = Former creative director of ''[[New Nation]]'', host and judge of the corporate reality television series ''[[The Firm (Malaysian TV series)|The Firm]]'' and host of ''[[Brand Malaysia with Peter Pek]]''
|known_for = Former creative director of ''[[New Nation]]'', host and judge of the corporate reality television series ''[[The Firm (Malaysian TV series)|The Firm]]'' and host of ''[[Brand Malaysia with Peter Pek]]''
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'''Peter Pek''' is the chief executive of the [[World Branding Forum]], a global non-profit organisation that manages and supports a range of programmes.<ref name=boston-wbf>{{cite news|title=World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project|url=http://finance.boston.com/boston/news/read/29236623/world_branding_forum_sponsors_museum_of_brands|accessdate=13 February 2015|publisher=Boston Globe|date=9 Feb 2015}}</ref> He is also the executive producer of the [[World Branding Awards]].<ref name=timeslive-mtn/>
'''Peter Pek''' is a Malaysian businessman, and the chief executive of the [[World Branding Forum]], a global non-profit organisation that manages and supports a range of programmes.<ref name=boston-wbf>{{cite news|title=World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project|url=http://finance.boston.com/boston/news/read/29236623/world_branding_forum_sponsors_museum_of_brands|accessdate=13 February 2015|publisher=Boston Globe|date=9 Feb 2015}}</ref> He is also the executive producer of the [[World Branding Awards]].<ref name=timeslive-mtn/> He is the former creative director of ''[[New Nation]]'', a British [[Tabloid (newspaper format)|tabloid]];<ref name=DW>"New weekly tabloid set to hit the shelves". (29 November 1996). ''Design Week'', p.&nbsp;5.</ref> the editor-in-chief of ''Food & Beverage'' magazine;<ref name=F&B>"CKFE 2000 expected to draw more participants". (Sept 2000). ''Food & Beverage'', p.&nbsp;43. ISSN 0119-7932.</ref> and publisher of Malaysian ''[[Superbrands]]'';.<ref name=super>Pek, Peter (2002). ''Superbrands: An insight into more than 80 of Malaysia’s Superbrands''. Volume 1. Superbrands. {{ISBN|983-40878-0-2}}.</ref> He was a host and judge of the corporate reality television series ''[[The Firm (Malaysian TV series)|The Firm]]''.<ref name=NST>Huong, Thomas (17 August 2008). [http://www.cbt.com.my/features/cat-memymotor/54-memymotor-features/278-passion-for-german-cars.html Passion for German cars] {{webarchive|url=https://web.archive.org/web/20080822015331/http://www.cbt.com.my/features/cat-memymotor/54-memymotor-features/278-passion-for-german-cars.html |date=22 August 2008 }}. ''Cars.Bikes.Trucks.'', ''New Sunday Times''. Retrieved 25 August 2008.</ref><ref name=StarTV>Chandran, Sheela (27 June 2007). [http://star-ecentral.com/news/story.asp?file=/2007/6/27/tvnradio/18069844&sec=tvnradio You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.]. ''The Star.'' Retrieved 27 June 2007.</ref> He also starred in ''[[The Firm (Season 2)|The Firm]]'' with [[Chan Boon Yong]]. The second season of the hit show [[première]]d on 2 August 2008.<ref name=NST2>Taib, Shuib (28 June 2007). [http://www.nst.com.my/Current_News/NST/Friday/Features/20070628151417/Article/indexpull_html Looking for the head honcho]. ''New Straits Times.'' Retrieved 1 July 2007.</ref> Peter died on 21 November 2018.

He is the former creative director of ''[[New Nation]]'', a British [[Tabloid (newspaper format)|tabloid]];<ref name=DW>"New weekly tabloid set to hit the shelves". (29 November 1996). ''Design Week'', p.&nbsp;5.</ref> the editor-in-chief of ''Food & Beverage'' magazine;<ref name=F&B>"CKFE 2000 expected to draw more participants". (Sept 2000). ''Food & Beverage'', p.&nbsp;43. ISSN 0119-7932.</ref> publisher of Malaysian ''[[Superbrands]]'';<ref name=super>Pek, Peter (2002). ''Superbrands: An insight into more than 80 of Malaysia’s Superbrands''. Volume 1. Superbrands. {{ISBN|983-40878-0-2}}.</ref> and for his work in branding.<ref name=starfr>Yap, Lincoln (4 June 2003). [http://biz.thestar.com.my/news/story.asp?file=/2003/6/4/business/fcfran&sec=business Local brand franchisors urged to create international standards]. ''The Star. '' Retrieved 22 March 2006.</ref>

He was a host and judge of the [[corporate]] reality television series ''[[The Firm (Malaysian TV series)|The Firm]]'', where he played himself, acting as a corporate leader and mentor. The show [[première]]d prime time nationwide on [[Ntv7]] and [[Astro (satellite TV)|Astro]]'s Channel 7 in Malaysia in 2007. It was the only show in the country to feature three millionaire judges.<ref name=NST>Huong, Thomas (17 August 2008). [http://www.cbt.com.my/features/cat-memymotor/54-memymotor-features/278-passion-for-german-cars.html Passion for German cars]. ''Cars.Bikes.Trucks.'', ''New Sunday Times''. Retrieved 25 August 2008.</ref><ref name=StarTV>Chandran, Sheela (27 June 2007). [http://star-ecentral.com/news/story.asp?file=/2007/6/27/tvnradio/18069844&sec=tvnradio You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.]. ''The Star.'' Retrieved 27 June 2007.</ref> He also starred in ''[[The Firm (Season 2)|The Firm]]'' with [[Chan Boon Yong]]. The second season of the hit show [[première]]d on 2 August 2008.<ref name=NST2>Taib, Shuib (28 June 2007). [http://www.nst.com.my/Current_News/NST/Friday/Features/20070628151417/Article/indexpull_html Looking for the head honcho]. ''New Straits Times.'' Retrieved 1 July 2007.</ref>

On 1 January 2008, he began hosting his own branding talk show, ''[[Brand Malaysia with Peter Pek]]'', on [[Radio24 (Malaysia)|Radio24]]. The show began [[podcasting]] episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.{{ref|sundaytimes}}<ref name=NST2 /><ref name=suntimes>Omar, Aref (24 August 2008). [http://www.nst.com.my/Current_News/SundayPeople/article/CinemaTheatre/20080823123142/Article/index_html TV: Man with the brand]. ''Sunday People'', ''The New Sunday Times Magazine''. Retrieved 25 August 2008.</ref>

Considered one of the world's leading brand strategists, he has worked with many top brands in Asia, Europe and Australia, and has worked with clients from around the world.<ref name=suntimes /><ref name=malaymail>Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. ''Malay Mail.''</ref> He was the former [[Chief executive officer|Group CEO]] of Mercatus+ in Malaysia.<ref name=starfr /><ref name=BMPR>Brand Mercatus (2 December 2002). "Brand Mercatus appoints CEO for Malaysia". Press release.</ref> He is a [[Fellow]] of the Public Relations Consultants Association and a former honorary secretary of the Malaysian chapter of the [[International Advertising Association]].<ref name=adoi_iaa>{{cite news|title=John Chacko New IAA Malaysia President|url=http://www.marketingmagazine.com.my/index.php/news/1-breaking-news/9131-john-chacko-new-iaa-malaysia-president|accessdate=18 April 2013|newspaper=Adoi Magazine|date=1 April 2013}}</ref>


==Background==
==Background==
Peter hails from the same town as [[Michelle Yeoh]] – [[Ipoh]], Perak, [[Malaysia]], and studied at [[St. Michael's Institution]], before setting off to Sydney, Australia when he was 13.<ref name=NST /><ref name=malaymail /> Educated in Sydney, Peter qualified as a [[Chartered Society of Designers|Chartered Designer]] in 1993, and was one of the few Chartered Designers practising in [[South East Asia]]. He worked for a number of branding, advertising, design, publishing and [[Public relations|PR]] agencies in Europe. These include Brand Mercatus, [[EMAP]], [[Euro RSCG]], ''[[The Guardian]]'', [[Hill & Knowlton]], [[J. Walter Thompson]], ''[[The Observer]]'', [[Saatchi & Saatchi]], ''[[The Voice (newspaper)|The Voice]]'' and Wunderman Cato Johnson (now part of [[Young & Rubicam]]).<ref name=NST /><ref name=suntimes /><ref name=malaymail /> He is the current chief executive of the [[World Branding Forum]] and the executive producer of the [[World Branding Awards]].<ref name="timeslive-mtn">{{cite web|title=MTN‚ Sasol and Woolworths named 'Brand of the Year'|url=http://www.timeslive.co.za/local/2015/09/26/MTN%E2%80%9A-Sasol-and-Woolworths-named-Brand-of-the-Year|website=Times Live|publisher=Times Media Group|accessdate=22 March 2016}}</ref>
Pek hails from [[Ipoh]], Perak, Malaysia, and studied at [[St. Michael's Institution]], before moving to Sydney, Australia when he was 13.<ref name=NST /><ref name=malaymail>Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. ''Malay Mail.''</ref> Educated in Sydney, Pek qualified as a [[Chartered Society of Designers|Chartered Designer]] in 1993.<ref name=NST /><ref name=suntimes>Omar, Aref (24 August 2008). [http://www.nst.com.my/Current_News/SundayPeople/article/CinemaTheatre/20080823123142/Article/index_html TV: Man with the brand]. ''Sunday People'', ''The New Sunday Times Magazine''. Retrieved 25 August 2008.</ref><ref name=malaymail /> He is the chief executive of the [[World Branding Forum]] and the executive producer of the [[World Branding Awards]].<ref name="timeslive-mtn">{{cite web|title=MTN' Sasol and Woolworths named 'Brand of the Year'|url=http://www.timeslive.co.za/local/2015/09/26/MTN%E2%80%9A-Sasol-and-Woolworths-named-Brand-of-the-Year|website=Times Live|publisher=Times Media Group|accessdate=22 March 2016}}</ref>

==Branding==
Peter's work in branding centres around creation, strategy, communication, [[public relations]] and development. Some of the brands he has produced work for include [[Arab Banking Corporation]], [[BAA plc|BAA]] [[Heathrow Airport|Heathrow]] & [[Gatwick Airport|Gatwick]] airports, [[Barclays Bank]], [[BMW]], [[British Airways]], [[British Telecom]], [[Citroën]], [[City of Westminster]], [[Coca-Cola]], [[Dell]], [[EMI Classics]], [[Eurotunnel]]/[[Le Shuttle]], [[KFC]], [[Lloyds Bank (historic)|Lloyds Bank]], [[NCR Corporation|NCR]], [[Microsoft]], [[MTV]], [[Prudential plc|Prudential]], [[Revlon]], [[Safeway (UK)|Safeway]], [[Schweppes]], [[British Sky Broadcasting|Sky TV]], [[PlayStation]], [[Superbrands]], [[Swedbank]], [[Telecom Italia]], and [[Toyota]]. He was also a member of the inaugural Malaysian Superbrands Council.<ref name=super /> He was formerly the honorary secretary of the Malaysian chapter of the [[International Advertising Association]].<ref name="adoi_iaa"/>


==Publishing and design==
==Publishing and design==
Peter Pek began his career in the publishing world as a columnist for Sydney-based ''Livewire Magazine'' in 1987.<ref name=CCM>Pek, Peter (Jan 1989). "CCM Hits Hotline". ''Livewire'', p.&nbsp;7.</ref> In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of ''[[Microsoft]] magazine'' and ''SkyPlus'' magazine (now known as ''[[Sky Magazine]]'') for Sky TV. In 1995, he was appointed designer to ''[[The Voice (newspaper)|The Voice]]'', Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of ''[[New Nation]]'' newspaper, a British [[Tabloid (newspaper format)|tabloid]] from a company of [[Elisabeth Murdoch (businesswoman)|Elisabeth Murdoch]].<ref name=DW /> In the late 90s, Peter worked with ''The Guardian'' and ''The Observer'' newspapers. He was also the creative director of ''Galazee'' magazine for the Indian [[satellite]] station, [[Zee TV]].<ref name=GLX>Editorial/Contents. (Aug 1996). ''Galaxzee", p.&nbsp;4.</ref> He had a stint at the ''[[Australian Financial Review]]'' before being appointed in 1999 as Editor-in-Chief of [[Manila]]-based ''Food & Beverage Magazine'', the largest trade and consumer [[F&B]] publication in the [[Philippines]].<ref name=F&B />
Pek began his career in publishing as a columnist for Sydney-based ''Livewire Magazine'' in 1987.<ref name=CCM>Pek, Peter (Jan 1989). "CCM Hits Hotline". ''Livewire'', p.&nbsp;7.</ref> In the 1990s, Pek designed launch publications, having worked on the launch editions of ''[[Microsoft]] magazine'' and ''SkyPlus'' magazine (now known as ''[[Sky Magazine]]'') for Sky TV. In 1995, he was appointed designer to ''[[The Voice (British newspaper)|The Voice]]'', Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of ''[[New Nation]]'' newspaper, a British [[Tabloid (newspaper format)|tabloid]].<ref name=DW /> In the late 1990s, Pek worked with ''The Guardian'' and ''The Observer'' newspapers.{{citation needed|date=July 2018}} He was also the creative director of ''Galazee'' magazine for the Indian [[satellite]] station, [[Zee TV]].<ref name=GLX>Editorial/Contents. (Aug 1996). ''Galaxzee'', p.&nbsp;4.</ref> He had a stint at the ''[[Australian Financial Review]]'' before being appointed in 1999 as editor-in-chief of [[Manila]]-based ''Food & Beverage Magazine''.<ref name=F&B />

In 2001, Peter took the [[Superbrands]] project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover [[Coffee table book|coffee table]] book, ''Superbrands''. He designed the Superbrands awards seal logo used in many countries.<ref name=super /><ref name=SBPR>Superbrands (2 May 2002). [http://prwire.bernama.com/viewprarticle.phtml?aid=2514&SN=6008a5f4641e1aa4e042e2ce5bc1382b Press gets sneak preview of Superbrands]. Press release.</ref>


==Television==
==Television==
In 2007, Peter appeared in ''[[The Firm (Malaysian TV series)|The Firm]]'', [[Malaysia]]'s first [[corporate]] reality television program produced by [[Popiah Pictures]] and [[Ntv7]]. Hosted by Peter and [[Chan Boon Yong]], the show was directed by award-winning director [[Ng Ping Ho]] of ''Kopitiam'' fame. In ''The Firm'', a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with [[Tune Money]], Asia's first "no-frills" online financial service founded by [[Tony Fernandes]] of [[budget airline]] [[AirAsia]]. Peter plays himself in the series, acting as a corporate leader, mentor and judge.<ref name=NST />
In 2007, Pek appeared in ''[[The Firm (Malaysian TV series)|The Firm]]'', [[Malaysia]]'s first [[corporate]] reality television program.<ref name=NST />

The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. Peter was the first to use the show's [[catch phrase]], "You're terminated". The show premièred prime time nationwide on ntv7 and [[Astro (satellite TV)|Astro]]'s Channel 7 on 24 June 2007.<ref name=StarTV /> He also starred in ''[[The Firm (Season 2)|The Firm]]''. The second season of the hit show premièred on 2 August 2008 on ntv7 and Astro channel 107.<ref name="malaymail"/>


==Radio==
==Radio==
In 2008, Peter began hosting his own talk show on Malaysia's first and only 24-hour [[All-news radio|news]] and [[Talk radio|talk]] [[Radio broadcasting|radio station]], [[Radio24 (Malaysia)|Radio24]]. His program, ''[[Brand Malaysia with Peter Pek]]'' aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008, and was the only branding talk show in Malaysia.<ref name="malaymail"/>
In 2008, Pek hosted his own talk show on [[Radio24 (Malaysia)|Radio24]]. His program, ''Brand Malaysia with Peter Pek'' aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008.<ref name="malaymail"/>{{ref|nst}}{{ref|radio24}}


==Philanthropy==
==Philanthropy==
A [[Rotarian]], Peter is a past President of the [[Rotary International|Rotary Club of Gombak, Kuala Lumpur]], and District Secretary (communications) for Rotary International District 3300. He is also a [[trustee]] of the [[Charitable foundation|Rotary Club of Gombak Charity Foundation]].<ref name=rotary>(15 August 2008). [http://thestar.com.my/metro/story.asp?file=/2008/8/15/central/1800872&sec=central New president for Gombak Rotary Club]. ''The Star.'' Retrieved 15 August 2008.</ref> He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.<ref name=adoi_iaa/>
A [[Rotarian]], Peter is a past president of the [[Rotary International|Rotary Club of Gombak, Kuala Lumpur]], and district secretary (communications) for Rotary International District 3300. He is a trustee of the Rotary Club of Gombak Charity Foundation.<ref name=rotary>(15 August 2008). [http://thestar.com.my/metro/story.asp?file=/2008/8/15/central/1800872&sec=central New president for Gombak Rotary Club] {{webarchive|url=https://web.archive.org/web/20110621235912/http://thestar.com.my/metro/story.asp?file=%2F2008%2F8%2F15%2Fcentral%2F1800872&sec=central |date=21 June 2011 }}. ''The Star.'' Retrieved 15 August 2008.</ref> He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.<ref name=adoi_iaa>{{cite news|title=John Chacko New IAA Malaysia President|url=http://www.marketingmagazine.com.my/index.php/news/1-breaking-news/9131-john-chacko-new-iaa-malaysia-president|accessdate=18 April 2013|newspaper=Adoi Magazine|date=1 April 2013}}</ref>


==References==
==References==
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* {{Official website|http://www.peterpek.com}}
* {{Official website|http://www.peterpek.com}}
* {{IMDb name|id=2761514|name=Peter Pek}}
* {{IMDb name|id=2761514|name=Peter Pek}}
* [http://www.tv.com/people/peter-pek/ Peter Pek] at [[TV.com]]
* [http://www.mercatus.com.my/ Brand Mercatus Malaysia]
* [http://www.radio24.com.my/ Radio24]


{{The Firm (TV series)}}
{{The Firm (TV series)}}

{{authority control}}


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{{DEFAULTSORT:Pek, Peter}}
[[Category:Art directors]]
[[Category:Art directors]]
[[Category:Book publishers (people)]]
[[Category:Malaysian publishers (people)]]
[[Category:Malaysian publishers (people)]]
[[Category:Chartered designers]]
[[Category:Chartered designers]]
[[Category:Graphic designers]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:Malaysian businesspeople]]
[[Category:Malaysian businesspeople]]
[[Category:Malaysian radio personalities]]
[[Category:Malaysian radio personalities]]
[[Category:Podcasters]]
[[Category:Malaysian people of Chinese descent]]
[[Category:Malaysian people of Chinese descent]]
[[Category:Malaysian writers]]
[[Category:Malaysian writers]]
[[Category:Print editors]]
[[Category:Malaysian editors]]
[[Category:Malaysian editors]]
[[Category:Malaysian television personalities]]
[[Category:Malaysian television personalities]]
[[Category:People from Ipoh]]
[[Category:People from Ipoh]]
[[Category:People from Perak]]
[[Category:Year of birth missing (living people)]]
[[Category:20th-century Malaysian businesspeople]]
[[Category:21st-century Malaysian businesspeople]]

Latest revision as of 03:41, 8 December 2024

Peter Pek
Occupation(s)Chief executive, World Branding Forum[1]
Years active1987–2018
Known forFormer creative director of New Nation, host and judge of the corporate reality television series The Firm and host of Brand Malaysia with Peter Pek
Websitepeterpek.com

Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes.[2] He is also the executive producer of the World Branding Awards.[1] He is the former creative director of New Nation, a British tabloid;[3] the editor-in-chief of Food & Beverage magazine;[4] and publisher of Malaysian Superbrands;.[5] He was a host and judge of the corporate reality television series The Firm.[6][7] He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008.[8] Peter died on 21 November 2018.

Background

[edit]

Pek hails from Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before moving to Sydney, Australia when he was 13.[6][9] Educated in Sydney, Pek qualified as a Chartered Designer in 1993.[6][10][9] He is the chief executive of the World Branding Forum and the executive producer of the World Branding Awards.[1]

Publishing and design

[edit]

Pek began his career in publishing as a columnist for Sydney-based Livewire Magazine in 1987.[11] In the 1990s, Pek designed launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine (now known as Sky Magazine) for Sky TV. In 1995, he was appointed designer to The Voice, Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid.[3] In the late 1990s, Pek worked with The Guardian and The Observer newspapers.[citation needed] He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV.[12] He had a stint at the Australian Financial Review before being appointed in 1999 as editor-in-chief of Manila-based Food & Beverage Magazine.[4]

Television

[edit]

In 2007, Pek appeared in The Firm, Malaysia's first corporate reality television program.[6]

Radio

[edit]

In 2008, Pek hosted his own talk show on Radio24. His program, Brand Malaysia with Peter Pek aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008.[9][1][2]

Philanthropy

[edit]

A Rotarian, Peter is a past president of the Rotary Club of Gombak, Kuala Lumpur, and district secretary (communications) for Rotary International District 3300. He is a trustee of the Rotary Club of Gombak Charity Foundation.[13] He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.[14]

References

[edit]
  1. ^ a b c "MTN' Sasol and Woolworths named 'Brand of the Year'". Times Live. Times Media Group. Retrieved 22 March 2016.
  2. ^ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Boston Globe. 9 February 2015. Retrieved 13 February 2015.
  3. ^ a b "New weekly tabloid set to hit the shelves". (29 November 1996). Design Week, p. 5.
  4. ^ a b "CKFE 2000 expected to draw more participants". (Sept 2000). Food & Beverage, p. 43. ISSN 0119-7932.
  5. ^ Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
  6. ^ a b c d Huong, Thomas (17 August 2008). Passion for German cars Archived 22 August 2008 at the Wayback Machine. Cars.Bikes.Trucks., New Sunday Times. Retrieved 25 August 2008.
  7. ^ Chandran, Sheela (27 June 2007). You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved 27 June 2007.
  8. ^ Taib, Shuib (28 June 2007). Looking for the head honcho. New Straits Times. Retrieved 1 July 2007.
  9. ^ a b c Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. Malay Mail.
  10. ^ Omar, Aref (24 August 2008). TV: Man with the brand. Sunday People, The New Sunday Times Magazine. Retrieved 25 August 2008.
  11. ^ Pek, Peter (Jan 1989). "CCM Hits Hotline". Livewire, p. 7.
  12. ^ Editorial/Contents. (Aug 1996). Galaxzee, p. 4.
  13. ^ (15 August 2008). New president for Gombak Rotary Club Archived 21 June 2011 at the Wayback Machine. The Star. Retrieved 15 August 2008.
  14. ^ "John Chacko New IAA Malaysia President". Adoi Magazine. 1 April 2013. Retrieved 18 April 2013.
[edit]
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