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{{Short description|Emirati Cultural Leader}}{{Undisclosed paid|date=July 2024}}{{Resume-like|date=July 2024}}
{{Short description|Emirati Cultural Leader}}
{{Infobox person
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| image = HE Hala Badri, Director General of Dubai Culture.jpg
| image = HE Hala Badri, Director General of Dubai Culture.jpg
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'''Hala Badri''' ({{Lang-ar|هالة بدري}}) is the director general of [[Dubai Culture and Arts Authority]]. She was appointed<ref>{{cite web | url=https://www.albayan.ae/across-the-uae/news-and-reports/2019-04-24-1.3543509 | title=محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ"جمارك دبي" و"هيئة الثقافة" }}</ref> to the role in 2019 and previously worked in several other sectors, including oil, sustainability and marketing.
'''Hala Badri''' ({{Langx|ar|هالة بدري}}) is the director general of [[Dubai Culture and Arts Authority]]. She was appointed<ref>{{cite web | url=https://www.albayan.ae/across-the-uae/news-and-reports/2019-04-24-1.3543509 | title=محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ"جمارك دبي" و"هيئة الثقافة" | date=23 April 2019 }}</ref> to the role in 2019 and previously worked in several other sectors, including oil, [[sustainability]] and marketing. She is also Vice Chairperson of the [[Dubai Women Establishment]].<ref>{{Cite web |title=H.H. Sheikh Mohammed issues decree on Dubai Women Establishment |url=https://www.dubaieye1038.com/news/local/h-h-sheikh-mohammed-issues-decree-on-dubai-women-establishment/ |access-date=2024-12-10 |website=Dubai Eye 103.8 |language=en}}</ref>


Prior to her appointment to Dubai Culture, she was executive vice president of brand and communications of [[du (company)|du]], the second largest telecommunications company in the [[UAE]]. She is also a former senior advisor to the [[Abu Dhabi National Oil Company]] (ADNOC).
Prior to her appointment to Dubai Culture, she was executive vice president of brand and communications of [[du (company)|du]], the second largest telecommunications company in the [[UAE]]. She is also a former senior advisor to the [[Abu Dhabi National Oil Company]] (ADNOC).


== Education ==
== Education ==
Hala Badri is a certified director having completed the International Directors Program with INSEAD.<ref>{{Cite web |last=Release |first=Press |title=INSEAD Certificate in Corporate Governance delivered to du's Hala Badri who paves the way as the first Emirati woman to complete the programme |url=https://www.zawya.com/en/press-release/insead-certificate-in-corporate-governance-delivered-to-dus-hala-badri-who-paves-the-way-as-the-first-emirati-xbwtccuh |access-date=2024-07-18 |website=www.zawya.com |language=en}}</ref> She holds an MBA in Managing e-Business from [[Zayed University]], and a Higher Diploma in Communications Technology (Journalism) from [[The Higher Colleges of Technology]], from which she graduated with Distinction and Highest Honor.{{Citation needed|date=August 2023}}
Hala Badri is a certified director having completed the International Directors Program with INSEAD.<ref>{{Cite web |last=Release |first=Press |title=INSEAD Certificate in Corporate Governance delivered to du's Hala Badri who paves the way as the first Emirati woman to complete the programme |url=https://www.zawya.com/en/press-release/insead-certificate-in-corporate-governance-delivered-to-dus-hala-badri-who-paves-the-way-as-the-first-emirati-xbwtccuh |access-date=2024-07-18 |website=www.zawya.com |language=en}}</ref> She holds an MBA in Managing e-Business from [[Zayed University]], and a Higher Diploma in Communications Technology (Journalism) from [[The Higher Colleges of Technology]].


== Career ==
== Career ==
In April 2019, Hala Badri was appointed as the Director General of Dubai Culture and Arts Authority by a royal decree from His Highness [[Mohammed bin Rashid Al Maktoum|Sheikh Mohammed Bin Rashid Al Maktoum]], Vice President and Prime Minister of the UAE and Ruler of Dubai.<ref>{{Cite web |last=البيان |first=دبي- |date=2019-04-23 |title=محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ«جمارك دبي» و«هيئة الثقافة» |url=https://www.albayan.ae/across-the-uae/news-and-reports/2019-04-24-1.3543509 |access-date=2024-07-18 |website=www.albayan.ae |language=ar}}</ref> Badri supports Dubai's cultural and creative industries.{{How|date=July 2024}}{{Cn|date=July 2024}} These include: Emirates Airline Festival of Literature,<ref>{{cite web | url=https://www.mediaoffice.ae/en/news/2022/Feb/04-02/Latifa-bint-Mohammed-attends-official-ceremony-of-Emirates-Airline-Festival-of-Literature-2022 | title=Latifa bint Mohammed attends official ceremony of Emirates Airline Festival of Literature 2022 }}</ref>{{Secondary source needed|date=July 2024}} Al Quoz Creative Zone,<ref>{{cite web | url=https://www.mediaoffice.ae/en/news/2022/July/06-07/Dubai-Culture-organises-open-day-to-brief-creatives-on-project-developments | title=Dubai Culture organises open day to brief creatives on project developments and involve them in its future plans }}</ref> Dubai Art Season,<ref>{{cite web | url=https://mediaoffice.ae/en/news/2022/Feb/01-02/Dubai-Art-Season-returns-with-unique-activities-in-2022 | title=Dubai Art Season returns with unique activities in 2022 }}</ref>{{Secondary source needed|date=July 2024}} Dubai Design Week,<ref>{{cite web | url=https://dubaiculture.gov.ae/en/news-and-press-releases/Hala-Badri-visits-Dubai-Design-Week-2021 | title=Hala Badri visits Dubai Design Week 2021, praises works done by creative talents &#124; Dubai Culture }}</ref>{{Secondary source needed|date=July 2024}} Dubai Watch Week,<ref>{{cite web | url=https://www.dubaiwatchweek.com/speakers/her-excellency-hala-badri | title=Her Excellency Hala Badri &#124; Speaker at Dubai Watch Week 2021 }}</ref>{{Secondary source needed|date=July 2024}} Sikka Art & Design Festival.<ref name="auto">{{cite web | url=https://mediaoffice.ae/en/news/2022/Feb/21-02/Dubai-Culture | title=10th edition of Sikka Art & Design Festival to be held from 15–24 March }}</ref>{{Secondary source needed|date=July 2024}}
In April 2019, Hala Badri was appointed as the Director General of Dubai Culture and Arts Authority by a royal decree from His Highness [[Mohammed bin Rashid Al Maktoum|Sheikh Mohammed Bin Rashid Al Maktoum]], Vice President and Prime Minister of the UAE and Ruler of Dubai,<ref>{{Cite web |last=البيان |first=دبي- |date=2019-04-23 |title=محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ«جمارك دبي» و«هيئة الثقافة» |url=https://www.albayan.ae/across-the-uae/news-and-reports/2019-04-24-1.3543509 |access-date=2024-07-18 |website=www.albayan.ae |language=ar}}</ref> to spearhead Dubai's cultural and creative scene.


Prior to joining Dubai Culture, Badri was a senior advisor on strategic communications for [[Abu Dhabi National Oil Company]] (ADNOC).{{Cn|date=July 2024}} She oversaw the management of strategic communications.{{Secondary source needed|date=July 2024}} During her tenure with ADNOC she was also seconded to the [[National Media Council (United Arab Emirates)|National Media Council]] as a senior consultant to oversee the content strategy and visitor experience for the UAE National Pavilion at Expo 2020 Dubai.{{Secondary source needed|date=July 2024}}
Prior to joining Dubai Culture, Badri was a senior advisor on strategic communications for [[Abu Dhabi National Oil Company]] (ADNOC).<ref>{{Cite web |title=Hala Badri |url=https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2018/innovator-25-emea-2018/hala-badri |access-date=2024-07-19 |website=PRovoke Media |language=en}}</ref> During her tenure with ADNOC she was also seconded to the [[National Media Council (United Arab Emirates)|National Media Council]] as a senior consultant to oversee the content strategy and visitor experience for the UAE National Pavilion at Expo 2020 Dubai.<ref>{{Cite web |title=Hala Badri |url=https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2018/innovator-25-emea-2018/hala-badri |access-date=2024-07-19 |website=PRovoke Media |language=en}}</ref> Before ADNOC, she spent 11 years at UAE's second telecommunications company, [[Du (company)|du]], as the Executive Vice President of Brand and Communications.<ref>{{Cite web |last=Healy |first=Melinda |title=My UAE: Hala Badri embodies the strength of a woman |url=https://www.thenationalnews.com/arts/my-uae-hala-badri-embodies-the-strength-of-a-woman-1.109119 |access-date=2024-07-19 |website=The National |language=en}}</ref>

Before ADNOC, she spent 11 years at UAE's second telecommunications company, [[Du (company)|du]], as the Executive Vice President of Brand and Communications.{{Cn|date=July 2024}}{{Secondary source needed|date=July 2024}} Badri headed the first implementation of Social Return on Investment (SROI) for any telecom in the region in 2014.<ref name="auto"/>{{Not in source|date=July 2024}}


== Board Memberships==
== Board Memberships==
{{Proseline section|date=July 2024}}
{{Proseline section|date=July 2024}}
Badri has championed women in technology throughout her career,{{Cn|date=July 2024}} breaking stereotypes along the way.{{According to whom|date=July 2024}}

In addition to her current role as Director General of Dubai Culture and Arts Authority, she also occupies the following positions:
In addition to her current role as Director General of Dubai Culture and Arts Authority, she also occupies the following positions:


* Vice Chairperson for the Dubai Women Establishment Board of Directors<ref>{{Cite web |last=National |first=The |title=Sheikh Mohammed restructures boards of various organisations |url=https://www.thenationalnews.com/business/2021/08/01/sheikh-mohammed-restructures-boards-of-various-organisations/ |access-date=2024-07-18 |website=The National |language=en}}</ref>
* Vice Chairperson for the Dubai Women Establishment Board of Directors<ref>{{Cite web |last=National |first=The |title=Sheikh Mohammed restructures boards of various organisations |url=https://www.thenationalnews.com/business/2021/08/01/sheikh-mohammed-restructures-boards-of-various-organisations/ |access-date=2024-07-18 |website=The National |language=en}}</ref>
* Vice-Chairman of the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA) Board of Trustees. <ref>{{cite web | url=https://www.hipa.ae/en/aboutus | title=Hamdan Bin Mohammed Bin Rashid al Maktoum International Photography Award - About Us }}</ref>{{Secondary source needed|date=July 2024}}
* Vice-Chairman of the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA) Board of Trustees. <ref>{{cite web | url=https://www.hipa.ae/en/aboutus | title=Hamdan Bin Mohammed Bin Rashid al Maktoum International Photography Award - About Us }}</ref><ref>{{Cite web |date=2024-01-21 |title=What do you know about the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award |url=https://www.artphotographynews.com/hipa-news/hipaae/ |access-date=2024-07-19 |website=اخبار فن التصوير الفوتوغرافي |language=ar}}</ref>
* Member of the Board of Dubai Media Council <ref>{{cite web | url=https://www.mediaoffice.ae/en/news/2021/June/30-06/Mohammed-bin-Rashid-approves-the-New-Dubai-Media-Council | title=Mohammed bin Rashid approves the new Board of Dubai Media Council }}</ref>{{Secondary source needed|date=July 2024}} 
* Member of the Board of Dubai Media Council <ref>{{cite web | url=https://www.mediaoffice.ae/en/news/2021/June/30-06/Mohammed-bin-Rashid-approves-the-New-Dubai-Media-Council | title=Mohammed bin Rashid approves the new Board of Dubai Media Council }}</ref><ref>{{Cite web |date=2023-03-01 |title=Ahmed bin Mohammed chairs Dubai Media Council meeting |url=https://gulfnews.com/uae/government/ahmed-bin-mohammed-chairs-dubai-media-council-meeting-1.94164628 |access-date=2024-07-19 |website=gulfnews.com |language=en}}</ref>
* Member of the Board of Directors of the Dubai Sports Council <ref>{{cite web | url=https://www.khaleejtimes.com/government/sheikh-mohammed-issues-decree-on-the-board-of-dubai-sports-council | title=Sheikh Mohammed issues decree on the board of Dubai Sports Council }}</ref>{{Secondary source needed|date=July 2024}}
* Member of the Board of Trustees of the Higher Colleges of Technology <ref>{{cite web | url=https://hct.ac.ae/en/about-hct/board-of-trustees/ | title=Board of Trustees - Higher Colleges of Technology }}</ref>{{Secondary source needed|date=July 2024}}
* Member of the Board of Trustees of the Higher Colleges of Technology <ref>{{cite web | url=https://hct.ac.ae/en/about-hct/board-of-trustees/ | title=Board of Trustees - Higher Colleges of Technology }}</ref>{{Secondary source needed|date=July 2024}}
* Member of the Board of Trustees of Rashid and Latifa Schools Establishment <ref>{{cite web | url=https://mediaoffice.ae/en/news/2022/August/18-08/Hamdan-bin-Mohammed-forms-the-Board-of-Trustees | title=Hamdan bin Mohammed forms the Board of Trustees of Rashid and Latifa Schools Establishment }}</ref>{{Secondary source needed|date=July 2024}}
* Member of the Board of Trustees of Rashid and Latifa Schools Establishment <ref>{{cite web | url=https://mediaoffice.ae/en/news/2022/August/18-08/Hamdan-bin-Mohammed-forms-the-Board-of-Trustees | title=Hamdan bin Mohammed forms the Board of Trustees of Rashid and Latifa Schools Establishment }}</ref>{{Secondary source needed|date=July 2024}}
* Member of the board of governors of Citizens School<ref>{{Cite web |title=Governors – Citizens School – Citizens School |url=https://citizens.me/community/governors/ |access-date=2024-07-19 |website=citizens.me |language=en-GB}}</ref>

She also previously assumed board member and director roles for some of Dubai's leading entities such as Dubai Properties Group, Dubai Cares,<ref>{{cite web | url=http://wam.ae/en/details/1395228059803 | title=Mohammed bin Rashid issues decision forming Dubai Cares' board | date=29 February 2008 }}</ref>{{Secondary source needed|date=July 2024}} Dubai Media Incorporated <ref>{{cite web | url=https://www.broadcastprome.com/news/hala-badri-joins-dmi-as-board-member/ | title=Hala Badri joins DMI as board member | date=25 November 2012 }}</ref>{{Secondary source needed|date=July 2024}} and International Media Investments, and Al Jalila Cultural Centre for Children.{{Cn|date=July 2024}}


== Achievements ==
== Achievements ==
Hala Badri was named as The Holmes Report's 2018 Innovator 25 in EMEA,<ref>{{cite web | url=https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2018 | title=Innovator 25 2018 }}</ref> ranked at 33 of Forbes ME 200 most powerful Arab woman in the World,<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/2014/09/17/-du-proudly-congratulates-emirati-executive-hala- | title=Du proudly congratulates Emirati executive, Hala Badri, on being named one of the Arab World's Most Powerful Women by Forbes Middle East }}</ref> and at{{When|date=July 2024}} 37 of 100 most powerful Arab business women in Listed Companies to name a few.<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/Hala-Badri-makes-to-the-Forbes-Middle-East-list-of-top-100-b | title=Du's Hala Badri makes to the Forbes Middle East list of top 100 businesswomen in the region }}</ref>
Hala Badri was named as The Holmes Report's 2018 Innovator 25 in EMEA,<ref>{{cite web | url=https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2018 | title=Innovator 25 2018 }}</ref> ranked at 33 of Forbes ME 200 most powerful Arab woman in the World in 2014,<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/2014/09/17/-du-proudly-congratulates-emirati-executive-hala- | title=Du proudly congratulates Emirati executive, Hala Badri, on being named one of the Arab World's Most Powerful Women by Forbes Middle East }}</ref> and at 37 of 100 most powerful Arab business women in Listed Companies in 2012 to name a few.<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/Hala-Badri-makes-to-the-Forbes-Middle-East-list-of-top-100-b | title=Du's Hala Badri makes to the Forbes Middle East list of top 100 businesswomen in the region }}</ref> In May 2024, she was also named one of Fast Company Middle East’s 43 Most Creative People in Business in the Bringing Good Things To More People category, in recognition of her role in transforming the creative and cultural sector in Dubai.<ref>{{Cite web |title=These are our Most Creative People in Business 2024 |url=https://fastcompanyme.com/impact/these-are-our-most-creative-people-in-business-2024/ |access-date=2024-07-19 |website=Fast Company Middle East {{!}} The future of tech, business and innovation. |language=en}}</ref>


She was also named{{When|date=July 2024}} as the 21st most powerful and influential personality in the Middle East's media, marketing and advertising industry in Communicate magazine's Power List 2012.<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/Hala-Badri-named-21st-most-powerful-in-Middle-East-media-mar | title=Hala Badri named 21st most powerful in Middle East's media, marketing and advertising industry }}</ref>
In 2012, she was also named as the 21st most powerful and influential personality in the Middle East's media, marketing and advertising industry in Communicate magazine's Power List 2012.<ref>{{cite web | url=https://www.du.ae/about/media-centre/newsdetail/Hala-Badri-named-21st-most-powerful-in-Middle-East-media-mar | title=Hala Badri named 21st most powerful in Middle East's media, marketing and advertising industry }}</ref>


She was twice awarded{{When|date=July 2024}} the Sheikh Rashid Award for Scientific Excellence, for outstanding academic achievement during her earlier education.<ref>{{cite web | url=https://www.thenationalnews.com/arts/my-uae-hala-badri-embodies-the-strength-of-a-woman-1.109119 | title=My UAE: Hala Badri embodies the strength of a woman | date=31 December 2015 }}</ref>
In 2003, she was twice awarded the Sheikh Rashid Award for Scientific Excellence, for outstanding academic achievement during her earlier education.<ref>{{cite web | url=https://www.thenationalnews.com/arts/my-uae-hala-badri-embodies-the-strength-of-a-woman-1.109119 | title=My UAE: Hala Badri embodies the strength of a woman | date=31 December 2015 }}</ref>


== References ==
== References ==

Latest revision as of 13:09, 10 December 2024

Hala Badri

Hala Badri (Arabic: هالة بدري) is the director general of Dubai Culture and Arts Authority. She was appointed[1] to the role in 2019 and previously worked in several other sectors, including oil, sustainability and marketing. She is also Vice Chairperson of the Dubai Women Establishment.[2]

Prior to her appointment to Dubai Culture, she was executive vice president of brand and communications of du, the second largest telecommunications company in the UAE. She is also a former senior advisor to the Abu Dhabi National Oil Company (ADNOC).

Education

[edit]

Hala Badri is a certified director having completed the International Directors Program with INSEAD.[3] She holds an MBA in Managing e-Business from Zayed University, and a Higher Diploma in Communications Technology (Journalism) from The Higher Colleges of Technology.

Career

[edit]

In April 2019, Hala Badri was appointed as the Director General of Dubai Culture and Arts Authority by a royal decree from His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,[4] to spearhead Dubai's cultural and creative scene.

Prior to joining Dubai Culture, Badri was a senior advisor on strategic communications for Abu Dhabi National Oil Company (ADNOC).[5] During her tenure with ADNOC she was also seconded to the National Media Council as a senior consultant to oversee the content strategy and visitor experience for the UAE National Pavilion at Expo 2020 Dubai.[6] Before ADNOC, she spent 11 years at UAE's second telecommunications company, du, as the Executive Vice President of Brand and Communications.[7]

Board Memberships

[edit]

In addition to her current role as Director General of Dubai Culture and Arts Authority, she also occupies the following positions:

  • Vice Chairperson for the Dubai Women Establishment Board of Directors[8]
  • Vice-Chairman of the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA) Board of Trustees. [9][10]
  • Member of the Board of Dubai Media Council [11][12]
  • Member of the Board of Trustees of the Higher Colleges of Technology [13][non-primary source needed]
  • Member of the Board of Trustees of Rashid and Latifa Schools Establishment [14][non-primary source needed]
  • Member of the board of governors of Citizens School[15]

Achievements

[edit]

Hala Badri was named as The Holmes Report's 2018 Innovator 25 in EMEA,[16] ranked at 33 of Forbes ME 200 most powerful Arab woman in the World in 2014,[17] and at 37 of 100 most powerful Arab business women in Listed Companies in 2012 to name a few.[18] In May 2024, she was also named one of Fast Company Middle East’s 43 Most Creative People in Business in the Bringing Good Things To More People category, in recognition of her role in transforming the creative and cultural sector in Dubai.[19]

In 2012, she was also named as the 21st most powerful and influential personality in the Middle East's media, marketing and advertising industry in Communicate magazine's Power List 2012.[20]

In 2003, she was twice awarded the Sheikh Rashid Award for Scientific Excellence, for outstanding academic achievement during her earlier education.[21]

References

[edit]
Wikiquote has quotations related to Hala Badri.
  1. ^ "محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ"جمارك دبي" و"هيئة الثقافة"". 23 April 2019.
  2. ^ "H.H. Sheikh Mohammed issues decree on Dubai Women Establishment". Dubai Eye 103.8. Retrieved 2024-12-10.
  3. ^ Release, Press. "INSEAD Certificate in Corporate Governance delivered to du's Hala Badri who paves the way as the first Emirati woman to complete the programme". www.zawya.com. Retrieved 2024-07-18.
  4. ^ البيان, دبي- (2019-04-23). "محمد بن راشد يصدر مرسومين بتعيين مديرين عامين لـ«جمارك دبي» و«هيئة الثقافة»". www.albayan.ae (in Arabic). Retrieved 2024-07-18.
  5. ^ "Hala Badri". PRovoke Media. Retrieved 2024-07-19.
  6. ^ "Hala Badri". PRovoke Media. Retrieved 2024-07-19.
  7. ^ Healy, Melinda. "My UAE: Hala Badri embodies the strength of a woman". The National. Retrieved 2024-07-19.
  8. ^ National, The. "Sheikh Mohammed restructures boards of various organisations". The National. Retrieved 2024-07-18.
  9. ^ "Hamdan Bin Mohammed Bin Rashid al Maktoum International Photography Award - About Us".
  10. ^ "What do you know about the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award". اخبار فن التصوير الفوتوغرافي (in Arabic). 2024-01-21. Retrieved 2024-07-19.
  11. ^ "Mohammed bin Rashid approves the new Board of Dubai Media Council".
  12. ^ "Ahmed bin Mohammed chairs Dubai Media Council meeting". gulfnews.com. 2023-03-01. Retrieved 2024-07-19.
  13. ^ "Board of Trustees - Higher Colleges of Technology".
  14. ^ "Hamdan bin Mohammed forms the Board of Trustees of Rashid and Latifa Schools Establishment".
  15. ^ "Governors – Citizens School – Citizens School". citizens.me. Retrieved 2024-07-19.
  16. ^ "Innovator 25 2018".
  17. ^ "Du proudly congratulates Emirati executive, Hala Badri, on being named one of the Arab World's Most Powerful Women by Forbes Middle East".
  18. ^ "Du's Hala Badri makes to the Forbes Middle East list of top 100 businesswomen in the region".
  19. ^ "These are our Most Creative People in Business 2024". Fast Company Middle East | The future of tech, business and innovation. Retrieved 2024-07-19.
  20. ^ "Hala Badri named 21st most powerful in Middle East's media, marketing and advertising industry".
  21. ^ "My UAE: Hala Badri embodies the strength of a woman". 31 December 2015.
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