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{{Use dmy dates|date=January 2017}}
{{Short description|Defunct online grocer}}{{Use dmy dates|date=January 2017}}
{{Infobox company
{{Infobox company
| name = Farmdrop
| name = Farmdrop
| logo =
| logo = [[File:FD-LOGO GREEN STACKED RGB.png]]
| logo_size = 200px
| logo_size = 200px
| type =
| type =
| industry = [[Food industry|Food]]
| industry = [[Food industry|Food]]
| fate =
| fate = Bankrupted
| founded = {{Start date and age|2012}}
| founded = {{Start date and age|2012}}
| founder = Ben Pugh<ref>{{Cite web|last=Clawson|first=Trevor|title=A Moment Of Transition - The Realities Of Taking Over From A Founder|url=https://www.forbes.com/sites/trevorclawson/2020/02/10/a-moment-of-transitionthe-realities-of-taking-over-from-a-founder/|access-date=2020-07-24|website=Forbes|language=en}}</ref><ref>{{Cite news|last=Smith|first=Sophie|date=2019-11-19|title=‘I don’t know why supermarkets find it so hard to go plastic-free’: New chief of Farmdrop boxes clever|language=en-GB|work=The Telegraph|url=https://www.telegraph.co.uk/business/2019/11/19/dont-know-supermarkets-find-hard-go-plastic-free-new-chief-farmdrop1/|access-date=2020-07-24|issn=0307-1235}}</ref><ref>{{Cite web|title=Farmdrop picks up £10M Series B|url=https://social.techcrunch.com/2018/06/14/farmdrop-picks-up-10m-series-b/|access-date=2020-07-24|website=TechCrunch|language=en-US}}</ref>
| founder = Ben Pugh<ref>{{Cite web|last=Clawson|first=Trevor|title=A Moment Of Transition - The Realities Of Taking Over From A Founder|url=https://www.forbes.com/sites/trevorclawson/2020/02/10/a-moment-of-transitionthe-realities-of-taking-over-from-a-founder/|access-date=2020-07-24|website=Forbes|language=en}}</ref><ref>{{Cite news|last=Smith|first=Sophie|date=2019-11-19|title='I don't know why supermarkets find it so hard to go plastic-free': New chief of Farmdrop boxes clever|language=en-GB|work=The Telegraph|url=https://www.telegraph.co.uk/business/2019/11/19/dont-know-supermarkets-find-hard-go-plastic-free-new-chief-farmdrop1/|access-date=2020-07-24|issn=0307-1235}}</ref><ref>{{Cite news|title=Farmdrop picks up £10M Series B|url=https://techcrunch.com/2018/06/14/farmdrop-picks-up-10m-series-b/|access-date=2020-07-24|website=TechCrunch|date=14 June 2018 |language=en-US|last1=O'Hear |first1=Steve }}</ref>
⚫
| defunct = <!-- {{End date|df=yes|YYYY|MM|DD}} -->
| hq_location_city = [[London]]
| hq_location_city = [[London]]
| hq_location_country = [[England]]
| hq_location_country = England
| area_served = [[London]]
| area_served = London
| key_people =
| key_people = Eleanor Herrin, CEO
| products = Foods
| products = Foods
| services = [[Online grocer]] – food ordering and delivery
| services = [[Online grocer]] – food ordering and delivery
| owner = <!-- or: | owners = -->
| owner = <!-- or: | owners = -->
| revenue = [[£]]3.9 M (2018)
| revenue = [[£]]3.9 M (2018)
| num_employees = 110 <ref>{{Citation|title=FarmDrop profile |work=Craft |url=https://craft.co/farmdrop/competitors|accessdate=13 August 2019}}</ref>
| num_employees = 214 <ref>{{Citation|title=FarmDrop profile |work=Craft |url=https://craft.co/farmdrop/competitors|access-date=13 August 2019}}</ref>
| num_employees_year = 2019
| num_employees_year = 2020
| parent =
| parent =
| website = {{URL|https://www.farmdrop.com}}
| website =
⚫
| defunct = {{end date and age|df=yes|2021|12|17}}
}}
}}


'''Farmdrop''' is an [[online grocer]] with a focus on food sourced from local farmers, fishermen and other producers.<ref name="Carolan 2017"/><ref name="The Telegraph 2017"/> The company now provides [[farm-to-table]] foods and fresh fish for consumers in the [[London]] area, along with ethically-sourced baby & kids, household and deli products.<ref>{{Cite news|url=https://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html|title=This man has created an app that could be the beginning of the end for supermarkets|date=2017-03-03|work=[[The Independent]]|access-date=2017-07-26|language=en-GB}}</ref>
'''Farmdrop''' was an [[online grocer]] with a focus on [[farm-to-table]] food sourced from local farmers, fishermen, and other producers;<ref name="Carolan 2017"/><ref name="The Telegraph 2017"/> as well as ethically sourced household products.<ref>{{Cite news|url=https://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html|title=This man has created an app that could be the beginning of the end for supermarkets|date=2017-03-03|work=[[The Independent]]|access-date=2017-07-26|language=en-GB}}</ref>


On 17 December 2021 Farmdrop collapsed following a failure to secure additional funding.<ref>{{Cite news |last=Jones |first=Rupert |date=2021-12-17 |title=Online grocer Farmdrop goes bust and cancels Christmas deliveries |language=en-GB |work=The Guardian |url=https://www.theguardian.com/business/2021/dec/17/online-grocer-farmdrop-goes-bust-cancels-christmas-deliveries |access-date=2023-08-18 |issn=0261-3077}}</ref>
⚫
Ben Pugh, a former stockbroker for [[Morgan Stanley]], founded the company in 2012, which is based in [[London|London, England]].<ref name="TheGrocer.co.uk 2016" /><ref>{{cite web | last=Smith | first=Rebecca | title=Meet the entrepreneur who wants to break up the food chain | website=[[Management Today]] | date=19 February 2016 | url=http://www.managementtoday.co.uk/article/1384189 | ref=harv | access-date=3 November 2017}}</ref> In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. As of April 2018, it was working with 450 producers. Farmdrop has a [[mobile app]] that consumers use to interface with the company.<ref name="Rodionova 2017" />


==History==
==History==
⚫
Farmdrop was founded by Ben Pugh, a former stockbroker for [[Morgan Stanley]], in 2012. In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. As of April 2018, it was working with 450 producers. Farmdrop had a [[mobile app]] that consumers used to interface with the company.<ref name="Rodionova 2017" />
⚫
The earliest work in forming Farmdrop began with Pugh meeting with local farmers at their farms to acquire prospective producers to work with the company.<ref name="Brouwer 2015"/> Various foods including [[organic food]]s can be ordered online and delivered.<ref name="Brouwer 2015"/><ref name="Cohen 2014"/><ref name="Scott 2016"/> Farmers and fishermen receive a higher percentage of the retail price using Farmdrop because no [[Intermediary|middlemen]] are involved in the [[supply chain]].{{efn|"As of 2016, farmers and producers were given an average of 70 per cent of sale revenue through Farmdrop as opposed to 30 per cent from supermarkets."<ref name="Burns 2016"/>}}<ref name="Carolan 2017"/><ref name="Brouwer 2015"/><ref name="Leal Zee 2014"/> In March 2017, the company had around 30,000 active users.<ref name="Rodionova 2017"/>


⚫
The earliest work in forming Farmdrop began with Pugh meeting local farmers at their farms to acquire prospective producers to work with the company.<ref name="Brouwer 2015" /> Various foods including [[organic food]]s could be ordered online and delivered.<ref name="Brouwer 2015" /><ref name="Cohen 2014" /><ref name="Scott 2016" /> Farmers and fishermen received a higher percentage of the retail price using Farmdrop because no [[Intermediary|middlemen]] were involved in the [[supply chain]].{{efn|"As of 2016, farmers and producers were given an average of 70 per cent of sale revenue through Farmdrop as opposed to 30 per cent from supermarkets."<ref name="Burns 2016"/>}}<ref name="Carolan 2017" /><ref name="Brouwer 2015" /><ref name="Leal Zee 2014" /> In March 2017, the company had around 30,000 active users.<ref name="Rodionova 2017" />
⚫
The company was formally founded by Pugh in 2012 using around £750,000 in funding from other sources.<ref name="Brouwer 2015"/> In 2016 the company received £3 million in funding. In April 2017, the company received another £7 million.<ref>{{Cite news|author=Ghosh, Shona |url=http://uk.businessinsider.com/farmdrop-has-raised-7million-from-niklas-zennstrom-atomico-2017-4|title=Skype's billionaire cofounder funded a startup that delivers fresh local produce|work=[[Business Insider]]|access-date=2017-07-29|language=en}}</ref><ref>{{Cite web|url=https://www.crowdfundinsider.com/2017/04/99270-farmdrop-secures-7-million-series-funding-round-led-atomico/|title=Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico|date=2017-04-26|website=Crowdfund Insider|access-date=2017-07-29}}</ref> In June 2018, the company raised another £10 million.<ref>https://techcrunch.com/2018/06/14/farmdrop-picks-up-10m-series-b/</ref>


⚫
In 2016, the company received £3 million in funding. In April 2017, the company received another £7 million.<ref>{{Cite news|author=Ghosh, Shona |url=https://www.businessinsider.com/farmdrop-has-raised-7million-from-niklas-zennstrom-atomico-2017-4|title=Skype's billionaire cofounder funded a startup that delivers fresh local produce|work=[[Business Insider]]|access-date=2017-07-29|language=en}}</ref><ref>{{Cite web|url=https://www.crowdfundinsider.com/2017/04/99270-farmdrop-secures-7-million-series-funding-round-led-atomico/|title=Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico|date=2017-04-26|website=Crowdfund Insider|access-date=2017-07-29}}</ref> In June 2018, the company raised another £10 million.<ref>{{Cite news|url=https://techcrunch.com/2018/06/14/farmdrop-picks-up-10m-series-b/|title = Farmdrop picks up £10M Series B| newspaper=Techcrunch | date=14 June 2018 | last1=O'Hear | first1=Steve }}</ref>
In late 2018, Farmdrop upgraded its brand identity with a new logo and positioning<ref>{{Cite web|url=https://www.farmdrop.com/blog/shinier-farmdrop-brand-upgrade/|title=A shinier Farmdrop: our brand upgrade|date=2018-09-21|website=Farmdrop Blog|language=en-GB|access-date=2019-04-18}}</ref>{{better|date=July 2019}}, coinciding with the addition of new product lines such ethically-sourced household goods, wine and drinks, as well as baby & kids items. It was realized in collaboration with design studio Confederation Studio following co-creation principles<ref>{{Cite web|url=https://confederationstudio.com/create/farmdrop-brand-identity/|title=Farmdrop brand identity and positioning project - by Confederation Studio|date=2018-08-28|website=Confederation Studio|language=en-GB|access-date=2019-04-18}}</ref>.


⚫
In September 2016, Farmdrop began providing its "Farmology" education campaign, which provided information to consumers about the origins of foods.<ref name="TheGrocer.co.uk 2016" />
⚫
in March 2019, an ad from the company featuring a mix of fresh produce, bacon, eggs and butter, was rejected by [[Transport for London|TfL]] (Transport for London, which operates the London Underground) due to its updated regulation on HFSS (high in fat, sugar and salt) foods and how they are advertised in the [[London Underground]].<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/tfls-junk-food-ban-rejects-ad-containing-fresh-produce/1578023|title=TfL's 'junk food' ban rejects ad containing fresh produce|website=www.campaignlive.co.uk|access-date=2019-04-18}}</ref> A debate ensued, with Farmdrop raising questions around the scoring system used to determine what is healthy food.<ref>{{Cite web|url=https://www.farmdrop.com/blog/the-contradictions-in-tfls-junk-food-advertising-ban/|title=Can you spot the junk food in this ad? TfL could.|date=2019-03-01|website=Farmdrop Blog|language=en-GB|access-date=2019-04-18}}</ref>{{better|date=July 2019}} The company declared it fully supported "preventing brands from aggressively advertising [[junk food]] to children".<ref>{{Cite web|url=https://www.foodnavigator.com/Article/2019/03/06/TfL-rejects-Farmdrop-advertisement|title=Transport authority jams breaks on Farmdrop advert under new HFSS policy|last=foodnavigator.com|website=foodnavigator.com|language=en-GB|access-date=2019-04-18}}</ref>


⚫
In March 2019, an ad from the company featuring a mix of fresh produce, bacon, eggs and butter, was rejected by [[Transport for London|TfL]] due to its updated regulation on high in fat, sugar and salt foods and how they are advertised in the [[London Underground]].<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/tfls-junk-food-ban-rejects-ad-containing-fresh-produce/1578023|title=TfL's 'junk food' ban rejects ad containing fresh produce|website=www.campaignlive.co.uk|access-date=2019-04-18}}</ref> A debate ensued, with Farmdrop raising questions around the scoring system used to determine what is healthy food.<ref>{{Cite web|url=https://www.farmdrop.com/blog/the-contradictions-in-tfls-junk-food-advertising-ban/|title=Can you spot the junk food in this ad? TfL could.|date=2019-03-01|website=Farmdrop Blog|language=en-GB|access-date=2019-04-18}}</ref> The company declared it fully supported "preventing brands from aggressively advertising [[junk food]] to children".<ref>{{Cite web|url=https://www.foodnavigator.com/Article/2019/03/06/TfL-rejects-Farmdrop-advertisement|title=Transport authority jams breaks on Farmdrop advert under new HFSS policy|last=foodnavigator.com|website=foodnavigator.com|language=en-GB|access-date=2019-04-18}}</ref>
In March/April 2019, Farmdrop launched an initiative to review and reduce plastic packaging in its fresh produce. It shared the findings and results, including using plant-based compostable bags for broccoli, kale, salad and even bread.<ref>{{Cite web|url=https://www.farmdrop.com/blog/plastic-packaging-much-eliminate-just-6-weeks/|title=Plastic packaging: our 6 week challenge to reduce plastic|date=2019-03-12|website=Farmdrop Blog|language=en-GB|access-date=2019-04-18}}</ref>{{better|date=July 2019}}

==Education campaign==
⚫
In September 2016, Farmdrop began providing its "Farmology" education campaign, which provided information to consumers about the origins of foods.<ref name="TheGrocer.co.uk 2016"/> The Farmology campaign corresponded with the start of the school year in [[England]].<ref name="TheGrocer.co.uk 2016"/>


In December 2021, the company collapsed due to the inability to secure sufficient capital to continue operating.<ref>[https://www.ft.com/content/607c51e4-6288-487e-bee3-491b0448d0c7 Farmdrop collapse leaves customers without Christmas orders]</ref><ref>[https://www.farmdrop.com/ Important information about Farmdrop]</ref><ref>{{cite web |url=https://www.theguardian.com/business/2021/dec/17/online-grocer-farmdrop-goes-bust-cancels-christmas-deliveries |title=Online grocer Farmdrop goes bust and cancels Christmas deliveries |last=Jones |first=Rupert |date=17 December 2021 |website=theguardian.com |access-date=17 December 2021}}</ref>
==See also==
==See also==
{{portal|Companies|Food|England}}
{{portal|Companies|Food|England}}
* [[List of online grocers]]
* [[List of companies based in London]]
* [[List of companies based in London]]
* [[Local food]]
* [[Local food]]
Line 53: Line 50:
==References==
==References==
{{reflist|refs=
{{reflist|refs=
<ref name="TheGrocer.co.uk 2016">{{cite web | title=Farmdrop to host ‘Farmology’ educational push on food origins | website=[[The Grocer]] | date=13 September 2016 | url=http://www.thegrocer.co.uk/channels/farmdrop-to-host-farmology-educational-push-on-food-origins/541894.article | accessdate=31 October 2016}}</ref>
<ref name="TheGrocer.co.uk 2016">{{cite web | title=Farmdrop to host 'Farmology' educational push on food origins | website=[[The Grocer]] | date=13 September 2016 | url=http://www.thegrocer.co.uk/channels/farmdrop-to-host-farmology-educational-push-on-food-origins/541894.article | access-date=31 October 2016}}</ref>
<ref name="Brouwer 2015">{{cite web | last=Brouwer | first=Lotte | title=A man on a mission: How Farmdrop is fixing the food chain | website=Country & Town House Magazine | date=19 October 2015 | url=https://www.countryandtownhouse.co.uk/food-and-drink/a-man-on-a-mission-how-farmdrop-is-fixing-the-food-chain/ | accessdate=31 October 2016}}</ref>
<ref name="Brouwer 2015">{{cite web | last=Brouwer | first=Lotte | title=A man on a mission: How Farmdrop is fixing the food chain | website=Country & Town House Magazine | date=19 October 2015 | url=https://www.countryandtownhouse.co.uk/food-and-drink/a-man-on-a-mission-how-farmdrop-is-fixing-the-food-chain/ | access-date=31 October 2016}}</ref>
<ref name="Cohen 2014">{{cite web | last=Cohen | first=Claire | title=Word of mouth: FarmDrop, bringing local food to the masses | website=The Telegraph | date=27 March 2014 | url=https://www.telegraph.co.uk/foodanddrink/10723895/Word-of-mouth-FarmDrop-bringing-local-food-to-the-masses.html | accessdate=31 October 2016}}</ref>
<ref name="Cohen 2014">{{cite web | last=Cohen | first=Claire | title=Word of mouth: FarmDrop, bringing local food to the masses | website=The Telegraph | date=27 March 2014 | url=https://www.telegraph.co.uk/foodanddrink/10723895/Word-of-mouth-FarmDrop-bringing-local-food-to-the-masses.html | access-date=31 October 2016}}</ref>
<ref name="Leal Zee 2014">{{cite web | last=Leal | first=Natalie | last2=Zee | first2=Bibi van der | title=Off the shelf: are people finally turning away from supermarkets? | website=[[The Guardian]] | date=20 August 2014 | url=https://www.theguardian.com/lifeandstyle/2014/aug/20/off-the-shelf-are-people-finally-turning-away-from-supermarkets | accessdate=31 October 2016}}</ref>
<ref name="Leal Zee 2014">{{cite web | last1=Leal | first1=Natalie | last2=Zee | first2=Bibi van der | title=Off the shelf: are people finally turning away from supermarkets? | website=[[The Guardian]] | date=20 August 2014 | url=https://www.theguardian.com/lifeandstyle/2014/aug/20/off-the-shelf-are-people-finally-turning-away-from-supermarkets | access-date=31 October 2016}}</ref>
<ref name="Burns 2016">{{cite web | last=Burns | first=Michael | title=News | website=Digital Arts | date=5 April 2016 | url=http://www.digitalartsonline.co.uk/news/graphic-design/jean-jullien-supermundane-famrdrop-badges/ | accessdate=31 October 2016}}</ref>
<ref name="Burns 2016">{{cite web | last=Burns | first=Michael | title=News | website=Digital Arts | date=5 April 2016 | url=http://www.digitalartsonline.co.uk/news/graphic-design/jean-jullien-supermundane-famrdrop-badges/ | access-date=31 October 2016}}</ref>
<ref name="Scott 2016">{{cite web | last=Scott | first=Sue | title=Online farm produce company enjoys rapid growth | website=[[Farmers Weekly]] | date=17 April 2016 | url=http://www.fwi.co.uk/business/online-farm-produce-company-enjoys-rapid-growth.htm | accessdate=31 October 2016}}</ref>
<ref name="Scott 2016">{{cite web | last=Scott | first=Sue | title=Online farm produce company enjoys rapid growth | website=[[Farmers Weekly]] | date=17 April 2016 | url=http://www.fwi.co.uk/business/online-farm-produce-company-enjoys-rapid-growth.htm | access-date=31 October 2016}}</ref>
<ref name="Rodionova 2017">{{cite web | last=Rodionova | first=Zlata | title=Farmdrop: This app could stop shoppers going to supermarkets for groceries | website=The Independent | date=3 March 2017 | url=https://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html | access-date=26 October 2017}}</ref>
<ref name="Rodionova 2017">{{cite web | last=Rodionova | first=Zlata | title=Farmdrop: This app could stop shoppers going to supermarkets for groceries | website=The Independent | date=3 March 2017 | url=https://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html | access-date=26 October 2017}}</ref>
<ref name="Carolan 2017">{{cite book | last=Carolan | first=M.S. | title=No One Eats Alone: Food as a Social Enterprise | publisher=[[Island Press]] | year=2017 | isbn=978-1-61091-804-6 | url=https://books.google.com/books?id=9ScgDgAAQBAJ&pg=PA128 | access-date=26 October 2017 | pages=128-132}}</ref>
<ref name="Carolan 2017">{{cite book | last=Carolan | first=M.S. | title=No One Eats Alone: Food as a Social Enterprise | publisher=[[Island Press]] | year=2017 | isbn=978-1-61091-804-6 | url=https://books.google.com/books?id=9ScgDgAAQBAJ&pg=PA128 | access-date=26 October 2017 | pages=128–132}}</ref>
<ref name="The Telegraph 2017">{{cite web | title=The Great British Box Off: which veg box is best for quality and value? | website=[[The Daily Telegraph|The Telegraph]] | date=3 March 2017 | url=https://www.telegraph.co.uk/food-and-drink/features/great-british-box-veg-box-best-quality-value/ | access-date=3 November 2017}}</ref>
<ref name="The Telegraph 2017">{{cite news | title=The Great British Box Off: which veg box is best for quality and value? | website=[[The Daily Telegraph|The Telegraph]] | date=3 March 2017 | url=https://www.telegraph.co.uk/food-and-drink/features/great-british-box-veg-box-best-quality-value/ | access-date=3 November 2017}}</ref>
}}
}}

==External links==
* {{Official|https://www.farmdrop.com}}


[[Category:Food retailers of the United Kingdom]]
[[Category:Food retailers of the United Kingdom]]

Latest revision as of 03:11, 11 December 2024

Farmdrop
IndustryFood
Founded2012; 13 years ago (2012)
FounderBen Pugh[1][2][3]
Defunct17 December 2021; 3 years ago (2021-12-17)
FateBankrupted
Headquarters
London
,
England
Area served
London
Key people
Eleanor Herrin, CEO
ProductsFoods
ServicesOnline grocer – food ordering and delivery
Revenue£3.9 M (2018)
Number of employees
214 [4] (2020)

Farmdrop was an online grocer with a focus on farm-to-table food sourced from local farmers, fishermen, and other producers;[5][6] as well as ethically sourced household products.[7]

On 17 December 2021 Farmdrop collapsed following a failure to secure additional funding.[8]

History

[edit]

Farmdrop was founded by Ben Pugh, a former stockbroker for Morgan Stanley, in 2012. In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. As of April 2018, it was working with 450 producers. Farmdrop had a mobile app that consumers used to interface with the company.[9]

The earliest work in forming Farmdrop began with Pugh meeting local farmers at their farms to acquire prospective producers to work with the company.[10] Various foods including organic foods could be ordered online and delivered.[10][11][12] Farmers and fishermen received a higher percentage of the retail price using Farmdrop because no middlemen were involved in the supply chain.[a][5][10][14] In March 2017, the company had around 30,000 active users.[9]

In 2016, the company received £3 million in funding. In April 2017, the company received another £7 million.[15][16] In June 2018, the company raised another £10 million.[17]

In September 2016, Farmdrop began providing its "Farmology" education campaign, which provided information to consumers about the origins of foods.[18]

In March 2019, an ad from the company featuring a mix of fresh produce, bacon, eggs and butter, was rejected by TfL due to its updated regulation on high in fat, sugar and salt foods and how they are advertised in the London Underground.[19] A debate ensued, with Farmdrop raising questions around the scoring system used to determine what is healthy food.[20] The company declared it fully supported "preventing brands from aggressively advertising junk food to children".[21]

In December 2021, the company collapsed due to the inability to secure sufficient capital to continue operating.[22][23][24]

See also

[edit]

Notes

[edit]
  1. ^ "As of 2016, farmers and producers were given an average of 70 per cent of sale revenue through Farmdrop as opposed to 30 per cent from supermarkets."[13]

References

[edit]
  1. ^ Clawson, Trevor. "A Moment Of Transition - The Realities Of Taking Over From A Founder". Forbes. Retrieved 24 July 2020.
  2. ^ Smith, Sophie (19 November 2019). "'I don't know why supermarkets find it so hard to go plastic-free': New chief of Farmdrop boxes clever". The Telegraph. ISSN 0307-1235. Retrieved 24 July 2020.
  3. ^ O'Hear, Steve (14 June 2018). "Farmdrop picks up £10M Series B". TechCrunch. Retrieved 24 July 2020.
  4. ^ "FarmDrop profile", Craft, retrieved 13 August 2019
  5. ^ a b Carolan, M.S. (2017). No One Eats Alone: Food as a Social Enterprise. Island Press. pp. 128–132. ISBN 978-1-61091-804-6. Retrieved 26 October 2017.
  6. ^ "The Great British Box Off: which veg box is best for quality and value?". The Telegraph. 3 March 2017. Retrieved 3 November 2017.
  7. ^ "This man has created an app that could be the beginning of the end for supermarkets". The Independent. 3 March 2017. Retrieved 26 July 2017.
  8. ^ Jones, Rupert (17 December 2021). "Online grocer Farmdrop goes bust and cancels Christmas deliveries". The Guardian. ISSN 0261-3077. Retrieved 18 August 2023.
  9. ^ a b Rodionova, Zlata (3 March 2017). "Farmdrop: This app could stop shoppers going to supermarkets for groceries". The Independent. Retrieved 26 October 2017.
  10. ^ a b c Brouwer, Lotte (19 October 2015). "A man on a mission: How Farmdrop is fixing the food chain". Country & Town House Magazine. Retrieved 31 October 2016.
  11. ^ Cohen, Claire (27 March 2014). "Word of mouth: FarmDrop, bringing local food to the masses". The Telegraph. Retrieved 31 October 2016.
  12. ^ Scott, Sue (17 April 2016). "Online farm produce company enjoys rapid growth". Farmers Weekly. Retrieved 31 October 2016.
  13. ^ Burns, Michael (5 April 2016). "News". Digital Arts. Retrieved 31 October 2016.
  14. ^ Leal, Natalie; Zee, Bibi van der (20 August 2014). "Off the shelf: are people finally turning away from supermarkets?". The Guardian. Retrieved 31 October 2016.
  15. ^ Ghosh, Shona. "Skype's billionaire cofounder funded a startup that delivers fresh local produce". Business Insider. Retrieved 29 July 2017.
  16. ^ "Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico". Crowdfund Insider. 26 April 2017. Retrieved 29 July 2017.
  17. ^ O'Hear, Steve (14 June 2018). "Farmdrop picks up £10M Series B". Techcrunch.
  18. ^ "Farmdrop to host 'Farmology' educational push on food origins". The Grocer. 13 September 2016. Retrieved 31 October 2016.
  19. ^ "TfL's 'junk food' ban rejects ad containing fresh produce". www.campaignlive.co.uk. Retrieved 18 April 2019.
  20. ^ "Can you spot the junk food in this ad? TfL could". Farmdrop Blog. 1 March 2019. Retrieved 18 April 2019.
  21. ^ foodnavigator.com. "Transport authority jams breaks on Farmdrop advert under new HFSS policy". foodnavigator.com. Retrieved 18 April 2019.
  22. ^ Farmdrop collapse leaves customers without Christmas orders
  23. ^ Important information about Farmdrop
  24. ^ Jones, Rupert (17 December 2021). "Online grocer Farmdrop goes bust and cancels Christmas deliveries". theguardian.com. Retrieved 17 December 2021.
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