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Coordinates: 35°39′34.36″N 139°41′56.44″E / 35.6595444°N 139.6990111°E / 35.6595444; 139.6990111
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{{Short description|Japanese department store chain}}
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[[File:Tokyu-109-Building-02.jpg|thumb|Shibuya 109]]
{{More footnotes|date=February 2020}}
[[File:Shibuya109-Panasonic TV -Forum Vision-.jpg|thumb|109-2 in Shibuya, August 2007]]
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[[File:Shibuya 109 - 3.jpg|thumb|Shibuya 109]]
{{nihongo|'''109'''||Ichi-maru-kyū}} is a [[department store]] in [[Shibuya, Tokyo]], Japan. The store is operated by Tokyu Malls Development (TMD), a subsidiary of the [[Tokyu Group]].
{{nihongo|'''109'''||Ichi-maru-kyū}} is a [[department store]] in [[Shibuya, Tokyo]], Japan. The store is operated by SHIBUYA109 Entertainment Corporation, a subsidiary of the [[Tokyu Group]].


==History and description==
==History and description==
The building, located just across the street from [[Shibuya Station]], opened in April 1979. The architect was Minoru Takeyama. Tokyu, the building's operator, designed the building as a "Fashion Community" containing small retail stores targeting the early-30s female consumer. Tokyu intended the store to compete with [[Seibu Department Stores]], which was making inroads into the Shibuya area.<ref name="Bull, Brett 2009, p. 17">Bull, Brett, "Decades as Tokyo's tower of girl power", ''[[Japan Times]]'', January 22, 2009, p. 17.</ref>
The building, located just across the street from [[Shibuya Station]], opened in April 1979. The architect was Minoru Takeyama. Tokyu, the building's operator, designed the building as a "Fashion Community" containing small retail stores targeting the early-30s female consumer. Tokyu intended the store to compete with [[Seibu Department Stores]], which was making inroads into the Shibuya area.<ref name="Bull, Brett 2009, p. 17">Bull, Brett, "Decades as Tokyo's tower of girl power", ''[[Japan Times]]'', January 22, 2009, p. 17.</ref>


The name of the building, ''109'', is a form of word play ([[goroawase]], specifically [[Japanese wordplay#Numeric substitution|numerical substitution]]) and is taken from the Japanese characters ''tō'' (meaning 10) and ''kyū'' (9) as in ''Tōkyū''. The interior of the building is designed to move shoppers in a loop on each floor from the elevators past various shops. A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards. Although originally targeted at women in their 30s, the building later became more known as a sanctuary for young women from the ''[[gyaru]]'' subculture.<ref name="Bull, Brett 2009, p. 17"/><ref>Nagata, Kazuaki, "[http://search.japantimes.co.jp/cgi-bin/nb20100514a1.html Shibuya 109 eyes rebound: Fashion landmark wants to make last year's sales drop a mere blip]", ''[[Japan Times]]'', May 14, 2010, p. 7.</ref>
The name of the building, ''109'', is a form of word play ([[goroawase]], specifically [[Japanese wordplay#Numeric substitution|numerical substitution]]) and is taken from the Japanese characters ''tō'' (meaning 10) and ''kyū'' (9) as in ''[[Tōkyū]]''. The numbers 10 and 9 also signified the operating hours, which was 10&nbsp;a.m. to 9&nbsp;p.m. The interior of the building is designed to move shoppers in a loop on each floor from the elevators past various shops. A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards. Although originally targeted at women in their 30s, the building later became more known as a sanctuary for young women from the ''[[gyaru]]'' subculture.<ref name="Bull, Brett 2009, p. 17"/><ref>Nagata, Kazuaki, "[http://search.japantimes.co.jp/cgi-bin/nb20100514a1.html Shibuya 109 eyes rebound: Fashion landmark wants to make last year's sales drop a mere blip]", ''[[Japan Times]]'', May 14, 2010, p. 7.</ref>


The original [[emoji]] set from [[SoftBank Mobile]] (as used by [[iOS]] prior to the Unicode emoji standardisation) included one for Shibuya 109, {{font|[[File:Twemoji12 e50a.svg|14px|baseline|&#xE50A;]]|font=Twemoji Mozilla}}. As a corporate icon, it was not assigned a standard [[Unicode]] code point, but it continues to be supported by [[Twemoji]] at its location in SoftBank's [[Private Use Area]].<ref>{{cite web |url=https://emojipedia.org/shibuya/ |title=Shibuya Emoji |work=Emojipedia |author=Emojipedia |author-link=Emojipedia}}</ref>
109 briefly had its own emoji, [[]], which still shows up on [[Twitter]].<ref>https://emojipedia.org/shibuya/</ref>
[[File:Shibuya109xAyumi Hamasaki.jpg|thumb|Shibuya 109's collaboration with Ayumi Hamasaki, April 2023]]
Due to its prominent location in Shibuya, the building appears in various Japanese media like anime and video games; however, since 109 is a trademarked brand, the number is usually altered.

=== Collaboration with Ayumi Hamasaki ===
In April 2023, the 109 building was used for [[Ayumi Hamasaki]]'s "25th Anniversary Shibuya109 Campaign", showcasing the artist both on the tower and through participating stores.<ref>{{Cite web |date=2023-03-30 |title=デビュー25周年を迎える「浜崎あゆみ」とSHIBUYA109がコラボレーション！『ayumi hamasaki 25th Anniversary SHIBUYA109 Campaign』 - 株式会社SHIBUYA109エンタテイメント |url=https://www.shibuya109.co.jp/news/4650/ |access-date=2023-07-15 |language=ja}}</ref> Famed for being an inspiration for gyaru culture in the 2000s, Hamasaki collaborated with numerous brands for limited edition clothing, merchandise, and confectionary, along with a playlist of her music being used across the building. A ViVi representative described the event as "a perfect envisioning of Ayu's world", and "a treat for visitors, regardless of whether they're a big fan or not".<ref>{{Cite web |date=2023-04-17 |title=浜崎あゆみデビュー25周年を記念しSHIBUYA109とのコラボレーションが実現！ayuの世界観満載の空間が広がっていました…♡ |url=https://www.vivi.tv/post337523/ |access-date=2023-07-15 |website=vivi |language=ja}}</ref>


==Stores==
==Stores==
* Shibuya 109 (Shibuya, Tokyo) - April 1979
* Shibuya 109 (Shibuya, Tokyo) - April 1979

* 109Men's (Shibuya, Tokyo) - April 1979
* MAGNET by Shibuya 109 (Shibuya, Tokyo) - April 2018
*:Opened as 109-2 in April 1979, renamed to 109Men's in March 2011 before being renamed once again to its current name.<ref>{{Cite web |date=April 28, 2018 |title=Shibuya's 109 Men's gets new look with 'scramble'-overseeing rooftop, dining floor and name |url=https://japantoday.com/category/features/lifestyle/shibuya%E2%80%99s-109-men%E2%80%99s-gets-new-look-with-scramble-overseeing-rooftop-food-floor-and-name |url-status=live |access-date=2022-04-05 |website=Japan Today |language=en|archive-url=https://web.archive.org/web/20180501161618/https://japantoday.com/category/features/lifestyle/shibuya%E2%80%99s-109-men%E2%80%99s-gets-new-look-with-scramble-overseeing-rooftop-food-floor-and-name |archive-date=2018-05-01 }}</ref>

* Kohrinbo 109 ([[Kanazawa, Ishikawa]]) - September 1985
* Kohrinbo 109 ([[Kanazawa, Ishikawa]]) - September 1985

* 109 Machida ([[Machida, Tokyo]]) - July 2002
* 109 Machida ([[Machida, Tokyo]]) - July 2002 - Closed

* Shizuoka 109 ([[Shizuoka, Shizuoka]]) - October 2007
* Shizuoka 109 ([[Shizuoka, Shizuoka]]) - October 2007
*:Created in March 2006 as Shibuya 109 Dreams, later recreated into the current 109.<ref>{{cite web |url=http://taf5686.269g.net/article/1610116.html |title=「SHIBUYA109ドリームス」静岡にオープン |accessdate=2008-01-24 |language=Japanese}}</ref>
*: Created in March 2006 as Shibuya 109 Dreams, later recreated into the current 109.<ref>{{cite web |url=http://taf5686.269g.net/article/1610116.html |title=「SHIBUYA109ドリームス」静岡にオープン |accessdate=2008-01-24 |language=Japanese}}</ref>

* Minatomirai 109 ([[Yokohama]]) - April 2010
* Minatomirai 109 ([[Yokohama]]) - April 2010

* Shibuya 109 [[Abeno Cues Town|Abeno]] ([[Osaka]]) - April 2011
* Shibuya 109 [[Abeno Cues Town|Abeno]] ([[Osaka]]) - April 2011


==References==
==References==
*{{cite web|url=http://www.tokyoguide.net/spot/345/ |title=SHIBUYA109 東京ガイド |accessdate=2008-01-24 |language=Japanese |archiveurl=https://web.archive.org/web/20071214115906/http://www.tokyoguide.net/spot/345/ |archivedate=14 December 2007 |deadurl=no |df= }}
* {{cite web|url=http://www.tokyoguide.net/spot/345/ |title=SHIBUYA109 東京ガイド |accessdate=2008-01-24 |language=Japanese |archiveurl=https://web.archive.org/web/20071214115906/http://www.tokyoguide.net/spot/345/ |archivedate=14 December 2007 |url-status=live }}
*{{cite web |url=http://shibuya109watch.com |title=109Watch |accessdate=2008-01-24 |language=Japanese}}
* {{cite web |url=http://shibuya109watch.com |title=109Watch |accessdate=2008-01-24 |language=Japanese |archive-url=https://web.archive.org/web/20080412233905/http://shibuya109watch.com/ |archive-date=2008-04-12 |url-status=dead }}
*{{cite web|url=http://taf5686.269g.net/ |title=Elastic |accessdate=2008-01-24 |language=Japanese |archiveurl=https://web.archive.org/web/20080127000101/http://taf5686.269g.net/ |archivedate=27 January 2008 |deadurl=no |df= }}
* {{cite web|url=http://taf5686.269g.net/ |title=Elastic |accessdate=2008-01-24 |language=Japanese |archiveurl=https://web.archive.org/web/20080127000101/http://taf5686.269g.net/ |archivedate=27 January 2008 |url-status=live }}
{{Reflist}}
{{Reflist}}
{{coord|35|39|34.36|N|139|41|56.44|E|region:JP-13_type:landmark|display=title}}
{{coord|35|39|34.36|N|139|41|56.44|E|region:JP-13_type:landmark|display=title}}


==External links==
==External links==
{{commons category|109 (department stores)}}
{{commons category}}
* [http://www.tokyu-tmd.co.jp/ Tokyu Malls Development] {{ja icon}}
* [http://www.shibuya109.jp/ Official website] {{in lang|en|zh|ja|ko}}
* [http://www.shibuya109.jp/ Shibuya 109] {{ja icon}}
* [https://web.archive.org/web/20080130110851/http://www.109-2.jp/ 109Men's] {{in lang|ja}}
* [http://www.kohrinbo109.com/ Kohrinbo 109] {{Webarchive|url=https://web.archive.org/web/20080821101218/http://www.kohrinbo109.com/ |date=2008-08-21 }} {{in lang|ja}}
* [http://www.109-2.jp/ 109Men's] {{ja icon}}
* [http://www.kohrinbo109.com/ Kohrinbo 109] {{ja icon}}
* [https://web.archive.org/web/20091014005735/http://www.109machida.com/ 109 Machida] {{in lang|ja}}
* [http://www.109machida.com/ 109 Machida] {{ja icon}}
* [http://www.shizuoka109.com/ Shizuoka 109] {{ja icon}}


{{DEFAULTSORT:109 (Department Store)}}
{{DEFAULTSORT:109 (Department Store)}}
[[Category:1979 establishments in Japan]]
[[Category:Shopping malls established in 1979]]
[[Category:Buildings and structures in Shibuya]]
[[Category:Buildings and structures in Shibuya]]
[[Category:Tokyu Group]]
[[Category:Tokyu Group]]
[[Category:Department stores of Japan‎]]
[[Category:Department stores of Japan]]
[[Category:Articles with unsupported Private Use Area characters]]

Latest revision as of 04:04, 13 December 2024

Shibuya 109

109 (Ichi-maru-kyū) is a department store in Shibuya, Tokyo, Japan. The store is operated by SHIBUYA109 Entertainment Corporation, a subsidiary of the Tokyu Group.

History and description

[edit]

The building, located just across the street from Shibuya Station, opened in April 1979. The architect was Minoru Takeyama. Tokyu, the building's operator, designed the building as a "Fashion Community" containing small retail stores targeting the early-30s female consumer. Tokyu intended the store to compete with Seibu Department Stores, which was making inroads into the Shibuya area.[1]

The name of the building, 109, is a form of word play (goroawase, specifically numerical substitution) and is taken from the Japanese characters tō (meaning 10) and kyū (9) as in Tōkyū. The numbers 10 and 9 also signified the operating hours, which was 10 a.m. to 9 p.m. The interior of the building is designed to move shoppers in a loop on each floor from the elevators past various shops. A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards. Although originally targeted at women in their 30s, the building later became more known as a sanctuary for young women from the gyaru subculture.[1][2]

The original emoji set from SoftBank Mobile (as used by iOS prior to the Unicode emoji standardisation) included one for Shibuya 109, . As a corporate icon, it was not assigned a standard Unicode code point, but it continues to be supported by Twemoji at its location in SoftBank's Private Use Area.[3]

Shibuya 109's collaboration with Ayumi Hamasaki, April 2023

Due to its prominent location in Shibuya, the building appears in various Japanese media like anime and video games; however, since 109 is a trademarked brand, the number is usually altered.

Collaboration with Ayumi Hamasaki

[edit]

In April 2023, the 109 building was used for Ayumi Hamasaki's "25th Anniversary Shibuya109 Campaign", showcasing the artist both on the tower and through participating stores.[4] Famed for being an inspiration for gyaru culture in the 2000s, Hamasaki collaborated with numerous brands for limited edition clothing, merchandise, and confectionary, along with a playlist of her music being used across the building. A ViVi representative described the event as "a perfect envisioning of Ayu's world", and "a treat for visitors, regardless of whether they're a big fan or not".[5]

Stores

[edit]
  • Shibuya 109 (Shibuya, Tokyo) - April 1979
  • MAGNET by Shibuya 109 (Shibuya, Tokyo) - April 2018
    Opened as 109-2 in April 1979, renamed to 109Men's in March 2011 before being renamed once again to its current name.[6]
  • Shizuoka 109 (Shizuoka, Shizuoka) - October 2007
    Created in March 2006 as Shibuya 109 Dreams, later recreated into the current 109.[7]

References

[edit]
  • "SHIBUYA109 東京ガイド" (in Japanese). Archived from the original on 14 December 2007. Retrieved 2008-01-24.
  • "109Watch" (in Japanese). Archived from the original on 2008-04-12. Retrieved 2008-01-24.
  • "Elastic" (in Japanese). Archived from the original on 27 January 2008. Retrieved 2008-01-24.
  1. ^ a b Bull, Brett, "Decades as Tokyo's tower of girl power", Japan Times, January 22, 2009, p. 17.
  2. ^ Nagata, Kazuaki, "Shibuya 109 eyes rebound: Fashion landmark wants to make last year's sales drop a mere blip", Japan Times, May 14, 2010, p. 7.
  3. ^ Emojipedia. "Shibuya Emoji". Emojipedia.
  4. ^ "デビュー25周年を迎える「浜崎あゆみ」とSHIBUYA109がコラボレーション！『ayumi hamasaki 25th Anniversary SHIBUYA109 Campaign』 - 株式会社SHIBUYA109エンタテイメント" (in Japanese). 2023-03-30. Retrieved 2023-07-15.
  5. ^ "浜崎あゆみデビュー25周年を記念しSHIBUYA109とのコラボレーションが実現！ayuの世界観満載の空間が広がっていました…♡". vivi (in Japanese). 2023-04-17. Retrieved 2023-07-15.
  6. ^ "Shibuya's 109 Men's gets new look with 'scramble'-overseeing rooftop, dining floor and name". Japan Today. April 28, 2018. Archived from the original on 2018-05-01. Retrieved 2022-04-05.
  7. ^ "「SHIBUYA109ドリームス」静岡にオープン" (in Japanese). Retrieved 2008-01-24.

35°39′34.36″N 139°41′56.44″E / 35.6595444°N 139.6990111°E / 35.6595444; 139.6990111

[edit]
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