KFC: Difference between revisions
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{{Use mdy dates|date= |
{{Use mdy dates|date=September 2024}} |
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{{Use American English|date=September 2024}} |
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{{Infobox company |
{{Infobox company |
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| name = KFC Corporation |
| name = KFC Corporation |
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| foundation = {{unbulleted list |
| foundation = {{unbulleted list |
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|'''Sanders Court & Café''':<br />{{start date and age|1930|3|20}}<br />[[North Corbin, Kentucky]], U.S. |
|'''Sanders Court & Café''':<br />{{start date and age|1930|3|20}}<br />[[North Corbin, Kentucky]], U.S. |
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|'''First franchise''':<br />{{start date and age|1952|9|24}}<br />[[Salt Lake |
|'''First franchise''':<br />{{start date and age|1952|9|24}}<br />[[Salt Lake County]], Utah, U.S.}} |
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| founder = {{ubl|[[Harland Sanders]]|[[Pete Harman]]}} |
| founder = {{ubl|[[Colonel Sanders|Harland Sanders]]|[[Pete Harman]]}} |
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| hq_location = 1441 [[Gardiner Lane]]<br />[[Louisville, Kentucky]], U.S.<br />[[Dallas, Texas |
| hq_location = 1441 [[Gardiner Lane]]<br />[[Louisville, Kentucky]], U.S.<br />[[Dallas]], Texas, U.S. (global) |
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| num_locations = 30,000<ref>https://global.kfc.com/press-releases/kfc-surpasses-30-000-restaurants-worldwide |
| num_locations = 30,000<ref>{{cite press release |url=https://global.kfc.com/press-releases/kfc-surpasses-30-000-restaurants-worldwide |title=KFC Surpasses 30,000 Restaurants Worldwide |date=March 12, 2024 |website=global.kfc.com |access-date=April 22, 2024 |archive-date=March 18, 2024 |archive-url=https://web.archive.org/web/20240318161638/https://global.kfc.com/press-releases/kfc-surpasses-30-000-restaurants-worldwide/ |url-status=live }}</ref> |
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| num_locations_year = 2024 |
| num_locations_year = 2024 |
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| key_people = {{unbulleted list |
| key_people = {{unbulleted list |
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|Sabir Sami ([[Chief |
|Sabir Sami ([[Chief executive officer|CEO]]) |
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|Dyke Shipp ([[President (corporate title)|president]]) |
|Dyke Shipp ([[President (corporate title)|president]]) |
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|Monica Rothgery ( |
|Monica Rothgery (COO)<ref>{{cite web|url=https://www.nrn.com/quick-service/kfc-promotes-monica-rothgery-coo-us-division|last=Luna|first=Nancy|date=May 13, 2019|title=KFC promotes Monica Rothgery to COO of U.S. division|work=[[Nation's Restaurant News]]|access-date=May 15, 2019|archive-date=May 13, 2019|archive-url=https://web.archive.org/web/20190513184742/https://www.nrn.com/quick-service/kfc-promotes-monica-rothgery-coo-us-division|url-status=live}}</ref> |
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|Catherine Tan ([[Chief marketing officer|CMO]]) |
|Catherine Tan ([[Chief marketing officer|CMO]]) |
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|Staci Rawls ([[Chief communications officer|CCO]]) |
|Staci Rawls ([[Chief communications officer|CCO]]) |
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}} |
}} |
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| area_served = Worldwide ([[List of countries with KFC franchises|145 countries]]) |
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| industry = |
| industry = Restaurants |
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| genre = [[Fast food restaurant]] |
| genre = [[Fast food restaurant]] |
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| products = {{flatlist| |
| products = {{flatlist| |
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* [[Wrap (sandwich)|Wrap]]s |
* [[Wrap (sandwich)|Wrap]]s |
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* [[French fries]] |
* [[French fries]] |
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* |
* Soft drinks |
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* [[Milkshake]]s |
* [[Milkshake]]s |
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* [[Salad]]s |
* [[Salad]]s |
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* Desserts |
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* [[Dessert]]s |
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* [[Breakfast]] |
* [[Breakfast]]s |
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}} |
}} |
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| revenue = |
| revenue = US$2.83 billion (2023)<ref>{{cite web|title=Yum Financial Statement 2023|url=https://s2.q4cdn.com/890585342/files/doc_financials/2023/q4/Q4-23-Website-Data_IR-Website-Copy.pdf|access-date=March 4, 2024|archive-date=May 10, 2024|archive-url=https://web.archive.org/web/20240510073530/https://s2.q4cdn.com/890585342/files/doc_financials/2023/q4/Q4-23-Website-Data_IR-Website-Copy.pdf|url-status=live}}</ref> |
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| parent = [[Yum! Brands]] |
| parent = [[Yum! Brands]] |
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| homepage = {{URL|https://kfc.com/}} |
| homepage = {{URL|https://www.kfc.com/|kfc.com}} |
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}} |
}} |
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'''KFC Corporation''',<ref>{{Cite web |date= |
'''KFC Corporation''',<ref>{{Cite web |date=February 11, 1971 |title=KFC Corporation |url=https://opencorporates.com/companies/us_de/770135 |access-date=April 11, 2024 |website=[[OpenCorporates]] |archive-date=May 10, 2024 |archive-url=https://web.archive.org/web/20240510073533/https://opencorporates.com/companies/us_de/770135 |url-status=live }}</ref> [[Trade name|doing business as]] '''KFC''' (also commonly referred to by its historical name '''Kentucky Fried Chicken'''), is an American fast food restaurant chain that specializes in [[fried chicken]]. Headquartered in [[Louisville, Kentucky]], it is the world's second-largest restaurant chain (as measured by sales) after [[McDonald's]], with over 30,000 locations globally in 150 countries {{as of|lc=y|April 2024|}}.<ref>{{cite web|title=KFC: restaurants worldwide 2019|url=https://www.statista.com/statistics/256793/kfc-restaurants-worldwide-by-geographic-region/|website=Statista|language=en|access-date=May 14, 2020|archive-date=May 2, 2020|archive-url=https://web.archive.org/web/20200502070614/https://www.statista.com/statistics/256793/kfc-restaurants-worldwide-by-geographic-region/|url-status=live}}</ref> The chain is a subsidiary of [[Yum! Brands]], a restaurant company that also owns the [[Pizza Hut]] and [[Taco Bell]] chains.<ref name="YUM!-Brands-Feb-2018-10-K">{{cite web |url=http://edgar.secdatabase.com/2549/104106118000013/filing-main.htm |title=YUM! Brands, Form 10-K, Annual Report, Filing Date Feb 22, 2018 |publisher=secdatabase.com |access-date=May 3, 2018 |archive-date=May 4, 2018 |archive-url=https://web.archive.org/web/20180504091222/http://edgar.secdatabase.com/2549/104106118000013/filing-main.htm |url-status=live }}</ref> |
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KFC was founded by [[Colonel Sanders|Colonel Harland Sanders]] (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in [[Corbin, Kentucky]], during the [[Great Depression]]. Sanders identified the potential of the restaurant |
KFC was founded by [[Colonel Sanders|Colonel Harland Sanders]] (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in [[Corbin, Kentucky]], during the [[Great Depression]]. Sanders identified the potential of the restaurant-[[franchising]] concept, and the first "Kentucky Fried Chicken" franchise opened in [[Salt Lake County, Utah|Salt Lake County]], Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the [[hamburger]]. By branding himself as "Colonel Sanders", Harland became a prominent figure of [[American cultural history]] and his image remains widely used in KFC advertising to this day. However, the company's rapid expansion overwhelmed the aging Sanders, and he sold it to a group of investors led by [[John Y. Brown Jr.]] and [[Jack C. Massey]] in 1964. |
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[[File:A modern KFC restaurant in Murphy, North Carolina.jpg|thumb|A modern KFC restaurant in [[Murphy, North Carolina]]]] |
[[File:A modern KFC restaurant in Murphy, North Carolina.jpg|thumb|A modern KFC restaurant in [[Murphy, North Carolina]]]] |
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KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the |
KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and [[Jamaica]] by the mid-1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the [[Distilled spirit|spirit]]s distributor [[Heublein]], which was taken over by the [[R. J. Reynolds Tobacco Company|R. J. Reynolds]] food and tobacco conglomerate; that company sold the chain to [[PepsiCo]]. The chain continued to expand overseas, however, and in 1987 it became the first Western restaurant chain to open in China. It has since [[KFC in China|expanded rapidly in China]], which is now the company's single largest market. PepsiCo [[Corporate spin-off|spun off]] its restaurants division as Tricon Global Restaurants, which later changed its name to [[Yum! Brands]]. |
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KFC's original product is [[Pressure frying|pressure-fried]] chicken pieces, seasoned with Sanders' signature recipe of "[[ |
KFC's original product is [[Pressure frying|pressure-fried]] chicken pieces, seasoned with Sanders' signature recipe of "[[11 herbs and spices]]". The constituents of the recipe are a [[trade secret]]. Larger portions of fried chicken are served in a cardboard "bucket", which has become a feature of the chain since it was first introduced by franchisee [[Pete Harman]] in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as [[Chicken burger|chicken fillet sandwich]]es and [[Wrap (sandwich)|wrap]]s, as well as salads and side dishes such as [[French fries]] and [[coleslaw]], desserts and soft drinks; the latter often supplied by PepsiCo. KFC is known for its [[slogan]]s "It's Finger Lickin' Good!", "Nobody does chicken like KFC", "We do chicken right", and "So good". |
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=== Sanders Court & Café === |
=== Sanders Court & Café === |
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[[ |
[[Harland Sanders]] was born in 1890 and raised on a farm outside [[Henryville, Indiana]] (near [[Louisville, Kentucky]]).<ref name="Whitworth-1970">{{cite news|last=Whitworth|first=William|title=Kentucky-Fried|url=http://www.newyorker.com/archive/1970/02/14/1970_02_14_040_TNY_CARDS_000295737|access-date=February 23, 2013|newspaper=[[The New Yorker]]|date=February 14, 1970|archive-date=May 30, 2013|archive-url=https://web.archive.org/web/20130530031613/http://www.newyorker.com/archive/1970/02/14/1970_02_14_040_TNY_CARDS_000295737|url-status=live}}</ref> When Sanders was five years old, his father died, forcing his mother to work at a [[canning]] plant.<ref name="Klotter2005">{{cite book|author-link=James C. Klotter|last=Klotter|first=James C.|title=The Human Tradition in the New South|url=https://books.google.com/books?id=X2UtXHKGj0sC&pg=PA210|access-date=June 29, 2013|year=2005|publisher=[[Rowman & Littlefield]]|isbn=978-0-7425-4476-5|page=129|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151216/https://books.google.com/books?id=X2UtXHKGj0sC&pg=PA210|url-status=live}}</ref> This left Sanders, as the eldest son, to care for his two younger siblings.<ref name="Klotter2005" /> After he reached seven years of age, his mother taught him how to cook.<ref name="Whitworth-1970" /> After leaving the family home at the age of 13, Sanders passed through several professions with mixed success.<ref name="celebritychef3">{{cite book|last=Sanders |first=Harland |title=The Autobiography of the Original Celebrity Chef |year=2012 |publisher=KFC |location=Louisville |page=15 |url=https://s3.amazonaws.com/colcookbook/us/pdf/English_FullBook.pdf |url-status=dead |archive-url=https://web.archive.org/web/20130921055011/https://s3.amazonaws.com/colcookbook/us/pdf/English_FullBook.pdf |archive-date=September 21, 2013 }}</ref> |
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In 1930, Sanders took over a [[Royal Dutch Shell|Shell]] [[filling station]] on [[U.S. Route 25 in Kentucky|U.S. Route 25]] just outside [[North Corbin, Kentucky]], a small town on the edge of the [[Appalachian Mountains]].<ref name="Ozersky2012">{{cite book|last=Ozersky|first=Josh|title=Colonel Sanders and the American Dream|url=https://books.google.com/books?id=qh5AEnwoJuIC|access-date=September 27, 2013|date=April 2012|publisher=[[University of Texas Press]]|isbn=978-0-292-74285-7|pages=19–24|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151203/https://books.google.com/books?id=qh5AEnwoJuIC|url-status=live}}</ref> It was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and [[country ham]].<ref name="Ozersky2012" /> After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables.<ref name="Aaseng2001">{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 2001|publisher=Oliver Press|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/116 116]}}</ref> By 1936, this had proven successful enough for Sanders to be given the honorary title of [[Kentucky Colonel]] by [[List of Governors of Kentucky|Governor]] [[Ruby Laffoon]].<ref name="Smith2011">{{cite book|last=Smith|first=Andrew F.|title=Fast Food and Junk Food: An Encyclopedia of What We Love to Eat|url=https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|date=December 2, 2011|publisher=ABC-CLIO|isbn=978-0-313-39394-5|page=612|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|url-status=live}}</ref> In 1937 he expanded his restaurant to 142 seats and added a |
In 1930, Sanders took over a [[Royal Dutch Shell|Shell]] [[filling station]] on [[U.S. Route 25 in Kentucky|U.S. Route 25]] just outside [[North Corbin, Kentucky]], a small town on the edge of the [[Appalachian Mountains]].<ref name="Ozersky2012">{{cite book|last=Ozersky|first=Josh|title=Colonel Sanders and the American Dream|url=https://books.google.com/books?id=qh5AEnwoJuIC|access-date=September 27, 2013|date=April 2012|publisher=[[University of Texas Press]]|isbn=978-0-292-74285-7|pages=19–24|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151203/https://books.google.com/books?id=qh5AEnwoJuIC|url-status=live}}</ref> It was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and [[country ham]].<ref name="Ozersky2012" /> After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables.<ref name="Aaseng2001">{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 2001|publisher=Oliver Press|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/116 116]}}</ref> By 1936, this had proven successful enough for Sanders to be given the honorary title of [[Kentucky Colonel]] by [[List of Governors of Kentucky|Governor]] [[Ruby Laffoon]].<ref name="Smith2011">{{cite book|last=Smith|first=Andrew F.|title=Fast Food and Junk Food: An Encyclopedia of What We Love to Eat|url=https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|date=December 2, 2011|publisher=ABC-CLIO|isbn=978-0-313-39394-5|page=612|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|url-status=live}}</ref> In 1937 he expanded his restaurant to 142 seats and added a motel he purchased across the street, naming it [[Harland Sanders Café and Museum|Sanders Court & Café]].<ref name="Hollis1920">{{cite book|last=Hollis|first=Tim|title=Dixie Before Disney: 100 Years of Roadside Fun|url=https://books.google.com/books?id=ecaVOl1wzg0C&pg=PT19|year=1999|publisher=[[University Press of Mississippi]]|isbn=978-1-61703-374-2|pages=19–20|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151219/https://books.google.com/books?id=ecaVOl1wzg0C&pg=PT19|url-status=live}}</ref> |
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Sanders was unhappy with the 35 minutes it took to prepare his chicken in an iron frying pan, but he refused to [[deep fry]] the chicken, which he believed lowered the quality of the product.<ref name="Sanders-1974">{{cite book|last=Sanders|first=Harland|title=The Incredible Colonel|year=1974|publisher=Creation House|location=Illinois|pages=98–131|isbn=978-0-88419-053-0}}</ref> If he pre-cooked the chicken in advance of orders, there was sometimes wastage at day's end.<ref name="Whitworth-1970" /> In 1939, the first commercial [[pressure cooker]]s were released onto the market, mostly designed for steaming vegetables.<ref name="Binney2012">{{cite book|last=Binney|first=Ruth|title=Wise Words and Country Ways for Cooks|url=https://books.google.com/books?id=kfQg_xASoTEC&pg=PA202|date=April 1, 2012|publisher=David & Charles|isbn=978-0-7153-3420-1|page=202}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Sanders bought one and modified it into a [[pressure fryer]], which he then used to fry chicken.<ref name="history" /> The new method reduced production time to be comparable with deep frying while, in the opinion of Sanders, retaining the quality of pan-fried chicken.<ref name="Sanders-1974" /> |
Sanders was unhappy with the 35 minutes it took to prepare his chicken in an iron frying pan, but he refused to [[deep fry]] the chicken, which he believed lowered the quality of the product.<ref name="Sanders-1974">{{cite book|last=Sanders|first=Harland|title=The Incredible Colonel|year=1974|publisher=Creation House|location=Illinois|pages=98–131|isbn=978-0-88419-053-0}}</ref> If he pre-cooked the chicken in advance of orders, there was sometimes wastage at day's end.<ref name="Whitworth-1970" /> In 1939, the first commercial [[pressure cooker]]s were released onto the market, mostly designed for steaming vegetables.<ref name="Binney2012">{{cite book|last=Binney|first=Ruth|title=Wise Words and Country Ways for Cooks|url=https://books.google.com/books?id=kfQg_xASoTEC&pg=PA202|date=April 1, 2012|publisher=David & Charles|isbn=978-0-7153-3420-1|page=202}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Sanders bought one and modified it into a [[pressure fryer]], which he then used to fry chicken.<ref name="history" /> The new method reduced production time to be comparable with deep frying while, in the opinion of Sanders, retaining the quality of pan-fried chicken.<ref name="Sanders-1974" /> |
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=== "Original Recipe" and franchising === |
=== "Original Recipe" and franchising === |
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[[File:Colonel Harland Sanders in character.jpg|thumb|upright|Harland Sanders in character as "the Colonel"]]In July 1940, Sanders |
[[File:Colonel Harland Sanders in character.jpg|thumb|upright|Harland Sanders in character as "the Colonel"]]In July 1940, Sanders finalized what came to be known as his "[[Original Recipe]]" of 11 herbs and spices.<ref name=july1940>{{cite news|last=Schreiner|first=Bruce|title=KFC still guards Colonel's secret|url=http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml|archive-url=https://web.archive.org/web/20131106024339/http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml|archive-date=November 6, 2013|url-status=dead|access-date=September 19, 2013|agency=[[Associated Press]]|date=July 23, 2005}}</ref> Although he never publicly revealed the recipe, he said the ingredients included [[salt and pepper]] and that the rest "stand on everybody's shelf".<ref name="Kleber1992">{{cite book|last=Kleber|first=John E. |title=The Kentucky Encyclopedia|url=https://books.google.com/books?id=8eFSK4o--M0C&pg=PA796|access-date=March 13, 2013|date=May 18, 1992|publisher=[[University Press of Kentucky]]|isbn=978-0-8131-2883-2|page=796}}</ref> After being recommissioned as a Kentucky Colonel in 1950 by Governor [[Lawrence Wetherby]], Sanders began to dress the part, growing a [[goatee]], wearing a black [[frock coat]] (later switched to a white suit) and a [[string tie]] and referring to himself as "the Colonel".<ref name="Kleber1992" /> His associates went along with the title change, "jokingly at first and then in earnest", according to biographer [[Josh Ozersky]].<ref name="Ozersky">{{cite book|last=Ozersky|first=Josh|title=Colonel Sanders and the American Dream|url=https://books.google.com/books?id=qh5AEnwoJuIC|access-date=April 7, 2013|year=2012|publisher=[[University of Texas Press]]|isbn=978-0-292-74285-7|page=25|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151203/https://books.google.com/books?id=qh5AEnwoJuIC|url-status=live}}</ref> |
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In 1952, Sanders [[franchised]] his recipe to his friend [[Pete Harman]] of [[South Salt Lake, Utah]], the operator of one of the city's largest restaurants.<ref name="mashed">{{cite news|author1=Patty Henetz|author2=Jenifer K. Nii|date=April 21, 2004|title=Colonel's landmark KFC is mashed|newspaper=[[Deseret Morning News]]|url=http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|access-date=November 13, 2013|archive-date=January 13, 2010|archive-url=https://web.archive.org/web/20100113154352/http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|url-status= |
In 1952, Sanders [[franchised]] his recipe to his friend [[Pete Harman]] of [[South Salt Lake, Utah]], the operator of one of the city's largest restaurants.<ref name="mashed">{{cite news|author1=Patty Henetz|author2=Jenifer K. Nii|date=April 21, 2004|title=Colonel's landmark KFC is mashed|newspaper=[[Deseret Morning News]]|url=http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|access-date=November 13, 2013|archive-date=January 13, 2010|archive-url=https://web.archive.org/web/20100113154352/http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|url-status=dead}}</ref> The Sanders Court & Café generally served travelers, so when the route planned in 1955 for [[Interstate 75]] bypassed his properties, Sanders sold them and traveled the US to franchise his recipe to restaurant owners.<ref name="JakleSculle1999">{{cite book|author1=John A. Jakle|author2=Keith A. Sculle|title=Fast Food: Roadside Restaurants in the Automobile Age|url=https://books.google.com/books?id=0nYcgnWKWXgC|access-date=March 13, 2013|year=1999|publisher=[[JHU Press]]|isbn=978-0-8018-6920-4|page=219|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151226/https://books.google.com/books?id=0nYcgnWKWXgC|url-status=live}}</ref> Independent restaurants would pay four (later five) [[Cent (currency)|cent]]s on each chicken as a franchise fee in exchange for Sanders' recipe and the right to feature it on their menus and use his name and likeness for promotional purposes.<ref name="Liddle, Alan-1996" /> |
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Don Anderson, a sign painter hired by Harman, coined the name "Kentucky Fried Chicken".<ref name="Liddle, Alan-1990" /> For Harman, the addition of KFC was a way of differentiating his restaurant from competitors; a product from Kentucky was exotic and evoked imagery of [[Southern hospitality]].<ref name="Liddle, Alan-1990" /> Harman trademarked the phrase "It's finger lickin' good", which eventually became the company slogan.<ref name="Liddle, Alan-1996" /> He also introduced the "bucket meal" in 1957 (14 pieces of chicken, five [[bread roll]]s and a pint of [[gravy]] in a cardboard bucket).<ref name=Darden1>{{cite book|last=Darden|first=Robert|title=Secret Recipe: Why Kfc Is Still Cooking After 50 Years|date=January 1, 2004|publisher=Tapestry Press|isbn=978-1-930819-33-7|pages=12, 57–58, 101, 159, 175, 211}}</ref> Serving their signature meal in a paper bucket was to become an iconic feature of the company.<ref name=Darden1 /> |
Don Anderson, a sign painter hired by Harman, coined the name "Kentucky Fried Chicken".<ref name="Liddle, Alan-1990" /> For Harman, the addition of KFC was a way of differentiating his restaurant from competitors; a product from Kentucky was exotic and evoked imagery of [[Southern hospitality]].<ref name="Liddle, Alan-1990" /> Harman trademarked the phrase "It's finger lickin' good", which eventually became the company slogan.<ref name="Liddle, Alan-1996" /> He also introduced the "bucket meal" in 1957 (14 pieces of chicken, five [[bread roll]]s and a pint of [[gravy]] in a cardboard bucket).<ref name=Darden1>{{cite book|last=Darden|first=Robert|title=Secret Recipe: Why Kfc Is Still Cooking After 50 Years|date=January 1, 2004|publisher=Tapestry Press|isbn=978-1-930819-33-7|pages=12, 57–58, 101, 159, 175, 211}}</ref> Serving their signature meal in a paper bucket was to become an iconic feature of the company.<ref name=Darden1 /> |
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By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the |
By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States.<ref name="JakleSculle1999" /> KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the [[hamburger]].<ref name="Smith2007">{{cite book|last=Smith|first=Andrew F.|title=The Oxford Companion to American Food and Drink|url=https://books.google.com/books?id=AoWlCmNDA3QC|access-date=March 11, 2013|page=341|date=May 1, 2007|publisher=[[Oxford University Press]]|isbn=978-0-19-530796-2|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151232/https://books.google.com/books?id=AoWlCmNDA3QC|url-status=live}}</ref> |
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With significant growth in tow, the fledgling Kentucky Fried Chicken decided in 1964 that they would begin offering franchise opportunities beyond the Atlantic, and landed on the |
With significant growth in tow, the fledgling Kentucky Fried Chicken decided in 1964 that they would begin offering franchise opportunities beyond the Atlantic, and landed on the United Kingdom as its entry point into Europe. As such, the first British KFC eatery opened its doors at 92 Fishergate in [[Preston, Lancashire]], on May 1, 1965, and still operates today. |
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Pat Grace met with Sanders at his holiday home |
Pat Grace met with Sanders at his holiday home near Toronto and agreed to franchise the brand in Ireland. In 1970 Grace returned to Ireland after a number of years in Canada to open his first Kentucky Fried Chicken restaurants in Phibsboro shopping center in Dublin. Eventually he opened another six restaurants located in Dublin, Limerick and Cork. After disagreements over cost cutting with KFC management in the early 1980s, the Irish restaurants were renamed to Pat Grace's Famous Fried Chicken reportedly retaining the original recipe. These stores were closed in the late 1980s. Pat Grace went on to wholesale the chicken spice blend under the brand Grace's Perfect Blend.<ref>{{Cite web |title=Grace's Perfect Blend History |url=https://gracesperfectblend.com/ |url-status=live |website=Grace's Perfect Blend |access-date=March 13, 2023 |archive-date=February 15, 2023 |archive-url=https://web.archive.org/web/20230215180624/https://gracesperfectblend.com/ }}</ref><ref>{{Cite web |title=Glen And Friends Cooking – KFC secret Ingredients revealed |website=YouTube |date=January 22, 2021 |url=https://www.youtube.com/watch?v=7WJYOgzFydc |url-status=live |access-date=July 9, 2022 |archive-date=July 9, 2022 |archive-url=https://web.archive.org/web/20220709153523/https://www.youtube.com/watch?v=7WJYOgzFydc }}</ref> |
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=== Sale and global expansion === |
=== Sale and global expansion === |
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[[File:KFC outlet in Tondano, North Sulawesi.jpg|thumb|KFC restaurant in [[Tondano]], [[North Sulawesi]]]] |
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In 1964, Sanders sold KFC to a group of investors led by [[John Y. Brown Jr.]] and [[Jack C. Massey]] for US$2 million (around US$17 million in 2020).<ref name="Smith2011" /> The contract included a lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark.<ref name="Cottreli-1980" /> The chain had reached 3,000 outlets in 48 countries by 1970.<ref>{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 1, 2001|publisher=The Oliver Press, Inc.|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/125 125]}}</ref> In July 1971, Brown sold the company to the [[Connecticut]]-based [[Heublein]], a packaged food and drinks corporation, for US$285 million (around US$1.8 billion in 2020).<ref name="Barmash-1971" /> Sanders died in 1980, his promotional work making him a prominent figure in American cultural history.<ref name="Smith2007" /> By the time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion worth of sales annually.<ref name="washpostobit">{{cite news|last=Smith|first=J. Y.|title=Col. Sanders, the Fried-Chicken Gentleman, Dies|newspaper=[[The Washington Post]]|date=December 17, 1980}}</ref> |
In 1964, Sanders sold KFC to a group of investors led by [[John Y. Brown Jr.]] and [[Jack C. Massey]] for US$2 million (around US$17 million in 2020).<ref name="Smith2011" /> The contract included a lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark.<ref name="Cottreli-1980" /> The chain had reached 3,000 outlets in 48 countries by 1970.<ref>{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 1, 2001|publisher=The Oliver Press, Inc.|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/125 125]}}</ref> In July 1971, Brown sold the company to the [[Connecticut]]-based [[Heublein]], a packaged food and drinks corporation, for US$285 million (around US$1.8 billion in 2020).<ref name="Barmash-1971" /> Sanders died in 1980, his promotional work making him a prominent figure in American cultural history.<ref name="Smith2007" /> By the time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion worth of sales annually.<ref name="washpostobit">{{cite news|last=Smith|first=J. Y.|title=Col. Sanders, the Fried-Chicken Gentleman, Dies|newspaper=[[The Washington Post]]|date=December 17, 1980}}</ref> |
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In 1982, Heublein was acquired by [[R. J. Reynolds]], the tobacco giant.<ref name="Darden1" /> In July 1986, Reynolds announced the sale of KFC to [[PepsiCo]] for $850 million (around US$2.0 billion in 2020).<ref name="Stevenson-1986" /> The actual sale took place in early October for $840 million.<ref>{{Cite news|agency=Reuters|date=September 13, 1986|title=COMPANY NEWS; Bid by Pepsico|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|access-date=March 18, 2021|issn=0362-4331|archive-date=November 5, 2021|archive-url=https://web.archive.org/web/20211105103757/https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|url-status=live}}</ref><ref>{{Cite news|agency=Reuters|date=October 2, 1986|title=COMPANY NEWS; Kentucky Chicken|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|access-date=March 18, 2021|issn=0362-4331|archive-date=August 8, 2022|archive-url=https://web.archive.org/web/20220808035318/https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|url-status=live}}</ref> PepsiCo made the chain a part of its restaurants division alongside [[Pizza Hut]] and [[Taco Bell]].<ref name="Brooks, Nancy Rivera-1986" /> KFC entered the Chinese market in November 1987, with an outlet in |
In 1982, Heublein was acquired by [[R. J. Reynolds]], the tobacco giant.<ref name="Darden1" /> In July 1986, Reynolds announced the sale of KFC to [[PepsiCo]] for $850 million (around US$2.0 billion in 2020).<ref name="Stevenson-1986" /> The actual sale took place in early October for $840 million.<ref>{{Cite news|agency=Reuters|date=September 13, 1986|title=COMPANY NEWS; Bid by Pepsico|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|access-date=March 18, 2021|issn=0362-4331|archive-date=November 5, 2021|archive-url=https://web.archive.org/web/20211105103757/https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|url-status=live}}</ref><ref>{{Cite news|agency=Reuters|date=October 2, 1986|title=COMPANY NEWS; Kentucky Chicken|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|access-date=March 18, 2021|issn=0362-4331|archive-date=August 8, 2022|archive-url=https://web.archive.org/web/20220808035318/https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|url-status=live}}</ref> PepsiCo made the chain a part of its restaurants division alongside [[Pizza Hut]] and [[Taco Bell]].<ref name="Brooks, Nancy Rivera-1986" /> KFC entered the Chinese market in November 1987, with an outlet in Beijing.<ref name="Darden1" /> |
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In 1991, the KFC name was officially adopted, although it had already been widely known by that [[initialism]].<ref name="Seth Stevenson-2004" /> Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".<ref>{{cite news|title=And Now, Finger Lickin' Good For Ya?|url=http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|access-date=February 5, 2013|newspaper=[[Businessweek]]|date=February 17, 1991|archive-date=March 21, 2013|archive-url=https://web.archive.org/web/20130321040500/http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|url-status=dead}}</ref> The early 1990s saw a number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993).<ref name="newitems">{{cite news |title=A feast of bargains |newspaper=[[Sunday Herald Sun]] |date=May 31, 1992}}</ref> By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees.<ref>{{cite book|author1=John A. Jakle|author2=Keith A. Sculle|title=Fast Food: Roadside Restaurants in the Automobile Age|url=https://books.google.com/books?id=0nYcgnWKWXgC|access-date=March 11, 2013|year=1999|publisher=[[JHU Press]]|isbn=978-0-8018-6920-4|page=221|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151226/https://books.google.com/books?id=0nYcgnWKWXgC|url-status=live}}</ref> In August 1997, PepsiCo spun off its restaurants division as a public company valued at US$4.5 billion (around US$7.3 billion in 2020).<ref name="Chicago Tribune-1997" /> The new company was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US$10 billion (around US$16 billion in 2020), making it second in the world only to McDonald's.<ref name="New York Times-1997" /> Tricon was renamed [[Yum! Brands]] in May 2002.<ref name="tricontoyum">{{cite news|title=Tricon Global Restaurants Shareholders Approve Company Name Change to Yum! Brands, Inc.|url=http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|access-date=November 20, 2013|newspaper=QSR Magazine|date=May 16, 2002|archive-date=May 21, 2014|archive-url=https://web.archive.org/web/20140521220225/http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|url-status=live}}</ref> |
In 1991, the KFC name was officially adopted, although it had already been widely known by that [[initialism]].<ref name="Seth Stevenson-2004" /> Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".<ref>{{cite news|title=And Now, Finger Lickin' Good For Ya?|url=http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|access-date=February 5, 2013|newspaper=[[Businessweek]]|date=February 17, 1991|archive-date=March 21, 2013|archive-url=https://web.archive.org/web/20130321040500/http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|url-status=dead}}</ref> The early 1990s saw a number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993).<ref name="newitems">{{cite news |title=A feast of bargains |newspaper=[[Sunday Herald Sun]] |date=May 31, 1992}}</ref> By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees.<ref>{{cite book|author1=John A. Jakle|author2=Keith A. Sculle|title=Fast Food: Roadside Restaurants in the Automobile Age|url=https://books.google.com/books?id=0nYcgnWKWXgC|access-date=March 11, 2013|year=1999|publisher=[[JHU Press]]|isbn=978-0-8018-6920-4|page=221|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151226/https://books.google.com/books?id=0nYcgnWKWXgC|url-status=live}}</ref> In August 1997, PepsiCo spun off its restaurants division as a public company valued at US$4.5 billion (around US$7.3 billion in 2020).<ref name="Chicago Tribune-1997" /> The new company was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US$10 billion (around US$16 billion in 2020), making it second in the world only to McDonald's.<ref name="New York Times-1997" /> Tricon was renamed [[Yum! Brands]] in May 2002.<ref name="tricontoyum">{{cite news|title=Tricon Global Restaurants Shareholders Approve Company Name Change to Yum! Brands, Inc.|url=http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|access-date=November 20, 2013|newspaper=QSR Magazine|date=May 16, 2002|archive-date=May 21, 2014|archive-url=https://web.archive.org/web/20140521220225/http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|url-status=live}}</ref> |
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KFC's core product offering is [[Pressure frying|pressure fried]] on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices.<ref>{{cite book | last=Tian | first=X. | title=Managing International Business in China | publisher=Cambridge University Press | year=2016 | isbn=978-1-316-67764-3 | url=https://books.google.com/books?id=U7ySDQAAQBAJ&pg=PA218 | access-date=November 7, 2017 | page=218}}</ref> The product is typically available in either two- or three-piece individual servings or in a family size cardboard bucket typically holding between six and 16 chicken pieces. In territories that follow the system handed down by Colonel Sanders, such as Canada and the UK, each chicken is divided into nine different [[Drumstick (poultry)|cuts]] (two drumsticks, two thighs, two wings, two breast pieces and one [[Keel (bird anatomy)|keel]]);<ref>{{cite web|title=Nutrition Guide|url=http://kfc.ca/en/assets/pdf/KFC11834_NutritionalChart_Eng.pdf|publisher=KFC Canada|access-date=February 23, 2013|archive-url=https://web.archive.org/web/20121021211812/http://kfc.ca/en/assets/pdf/KFC11834_NutritionalChart_Eng.pdf|archive-date=October 21, 2012|url-status=dead}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=UgC4jrhgbR8 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/UgC4jrhgbR8| archive-date=December 11, 2021 |url-status=live|title=Which pieces of chicken go into your KFC bucket?|last=KFC UK and Ireland|date=August 21, 2017|via=YouTube}}{{cbignore}}</ref> however, the United States now uses an eight-piece cut.<ref>{{cite web|title=Nutrition Calculator|url=https://www.kfc.com/nutrition|publisher=KFC|access-date=March 28, 2018|archive-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328231308/https://www.kfc.com/nutrition|url-status=live}}</ref> |
KFC's core product offering is [[Pressure frying|pressure fried]] on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices.<ref>{{cite book | last=Tian | first=X. | title=Managing International Business in China | publisher=Cambridge University Press | year=2016 | isbn=978-1-316-67764-3 | url=https://books.google.com/books?id=U7ySDQAAQBAJ&pg=PA218 | access-date=November 7, 2017 | page=218}}</ref> The product is typically available in either two- or three-piece individual servings or in a family size cardboard bucket typically holding between six and 16 chicken pieces. In territories that follow the system handed down by Colonel Sanders, such as Canada and the UK, each chicken is divided into nine different [[Drumstick (poultry)|cuts]] (two drumsticks, two thighs, two wings, two breast pieces and one [[Keel (bird anatomy)|keel]]);<ref>{{cite web|title=Nutrition Guide|url=http://kfc.ca/en/assets/pdf/KFC11834_NutritionalChart_Eng.pdf|publisher=KFC Canada|access-date=February 23, 2013|archive-url=https://web.archive.org/web/20121021211812/http://kfc.ca/en/assets/pdf/KFC11834_NutritionalChart_Eng.pdf|archive-date=October 21, 2012|url-status=dead}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=UgC4jrhgbR8 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/UgC4jrhgbR8| archive-date=December 11, 2021 |url-status=live|title=Which pieces of chicken go into your KFC bucket?|last=KFC UK and Ireland|date=August 21, 2017|via=YouTube}}{{cbignore}}</ref> however, the United States now uses an eight-piece cut.<ref>{{cite web|title=Nutrition Calculator|url=https://www.kfc.com/nutrition|publisher=KFC|access-date=March 28, 2018|archive-date=March 28, 2018|archive-url=https://web.archive.org/web/20180328231308/https://www.kfc.com/nutrition|url-status=live}}</ref> |
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The chicken is hand-breaded at individual KFC outlets with [[wheat flour]] mixed with seasoning in a two- to four-minute process.<ref name=Balakrishnan132>{{cite book|last=Stephens Balakrishnan|first=Melodena|title=East Meets West: the World is Round and Time is Cyclic|year=2013|publisher=[[Emerald Group Publishing]]|isbn=978-1-78190-413-8|pages=126–132|url=https://books.google.com/books?id=8CLmuucAqogC&pg=PA126|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151229/https://books.google.com/books?id=8CLmuucAqogC&pg=PA126|url-status=live}}</ref><ref name=ceomag>{{cite news|title=Serving Up Quality |url=http://www.theceomagazine.com.au/profiles/KFC/Tony-Lowings-KFC.pdf |access-date=September 26, 2013 |newspaper=CEO Magazine |date=July 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130927204937/http://www.theceomagazine.com.au/profiles/KFC/Tony-Lowings-KFC.pdf |archive-date=September 27, 2013 }}</ref> It is then pressure fried for between seven and 10 minutes (the timing differs between countries) in oil at 185 degrees |
The chicken is hand-breaded at individual KFC outlets with [[wheat flour]] mixed with seasoning in a two- to four-minute process.<ref name=Balakrishnan132>{{cite book|last=Stephens Balakrishnan|first=Melodena|title=East Meets West: the World is Round and Time is Cyclic|year=2013|publisher=[[Emerald Group Publishing]]|isbn=978-1-78190-413-8|pages=126–132|url=https://books.google.com/books?id=8CLmuucAqogC&pg=PA126|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151229/https://books.google.com/books?id=8CLmuucAqogC&pg=PA126|url-status=live}}</ref><ref name=ceomag>{{cite news|title=Serving Up Quality |url=http://www.theceomagazine.com.au/profiles/KFC/Tony-Lowings-KFC.pdf |access-date=September 26, 2013 |newspaper=CEO Magazine |date=July 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130927204937/http://www.theceomagazine.com.au/profiles/KFC/Tony-Lowings-KFC.pdf |archive-date=September 27, 2013 }}</ref> It is then pressure fried for between seven and 10 minutes (the timing differs between countries) in oil at 185 degrees Celsius.<ref name=Balakrishnan132 /><ref name=cooktemp>{{cite web|title=Secret of Kentucky Fried Chicken taste|url=http://www.kfc.co.jp/brand/from_kfc/index07.html|work=KFC Japan|publisher=Yum!|access-date=November 13, 2013|archive-date=July 20, 2013|archive-url=https://web.archive.org/web/20130720003620/http://www.kfc.co.jp/brand/from_kfc/index07.html|url-status=dead}}</ref><ref name=howitsmade>{{cite news|last1=Chan|first1=Casey|title=This is How KFC Actually Makes its Fried Chicken From Beginning to End|url=http://www.gizmodo.co.uk/2014/10/this-is-how-kfc-actually-makes-its-fried-chicken-from-beginning-to-end/|access-date=November 25, 2014|work=Gizmondo|date=October 28, 2014|archive-date=November 29, 2014|archive-url=https://web.archive.org/web/20141129020620/http://www.gizmodo.co.uk/2014/10/this-is-how-kfc-actually-makes-its-fried-chicken-from-beginning-to-end/|url-status=live}}</ref> Following this, the chicken is left to stand for 5 minutes in order for it to sufficiently cool before it is placed in the warming oven.<ref name=Balakrishnan132 /> It is KFC policy to discard chicken if it has not been sold within 90 minutes in order to ensure freshness.<ref name=Balakrishnan132 /> The frying oil varies regionally and versions used include [[Sunflower oil|sunflower]], [[Soybean oil|soybean]], [[rapeseed]] and [[palm oil]].<ref name=steyn>{{cite news|last=Steyn|first=Lisa|title=KFC's secret recipe for growth|url=http://mg.co.za/article/2013-06-21-00-kfcs-secret-recipe-for-growth|access-date=September 26, 2013|newspaper=[[Mail & Guardian]]|date=June 21, 2013|archive-date=September 27, 2013|archive-url=https://web.archive.org/web/20130927055122/http://mg.co.za/article/2013-06-21-00-kfcs-secret-recipe-for-growth|url-status=live}}</ref> A KFC executive stated that the taste of the chicken will vary between regions depending on the oil variety used and whether the chicken has been corn-fed or wheat-fed.<ref name=steyn /> |
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[[File:KFC Zinger.jpg|thumb|right|upright|Zinger served with crispy [[fries]] and [[Sweet chili sauce|Thai chili sauce]] in Malaysia]] |
[[File:KFC Zinger.jpg|thumb|right|upright|Zinger served with crispy [[fries]] and [[Sweet chili sauce|Thai chili sauce]] in Malaysia]] |
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As well as its core chicken on the bone offering, KFC's major products include chicken burgers (including the Zinger and the Tower); [[Wrap (food)|wrap]]s ("Twisters" and "Boxmasters"); and a variety of [[finger food]]s, including crispy chicken strips and [[ |
As well as its core chicken on the bone offering, KFC's major products include chicken burgers (including the Zinger and the Tower); [[Wrap (food)|wrap]]s ("Twisters" and "Boxmasters"); and a variety of [[finger food]]s, including crispy chicken strips and [[hot wings]].<ref>{{cite web|title=Burgers |url=http://www.kfc.co.uk/our-food/burgers |publisher=KFC UK |access-date=February 23, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130117151539/http://www.kfc.co.uk/our-food/burgers |archive-date=January 17, 2013 }}</ref><ref>{{cite web|title=Food|url=http://www.kfc.com/food/chicken/|publisher=KFC US|access-date=February 23, 2013|archive-date=February 26, 2013|archive-url=https://web.archive.org/web/20130226072359/http://www.kfc.com/food/chicken/|url-status=dead}}</ref> [[Popcorn chicken]], which consists of bite-sized pieces of fried chicken, is one of the most widely available KFC products.<ref>{{cite news|last=Horovitz|first=Bruce|title=What's next: Fast-food giants hunt for new products to tempt consumers|newspaper=[[USA Today]]|date=July 3, 2002}}</ref> In some locations, such as in Australia, Belarus, Malaysia and South Africa, [[chicken nugget]]s are also sold.<ref>{{cite web|title=Chicken|url=http://www.kfc.com.au/menu/|publisher=KFC Australia|access-date=January 1, 2014|archive-date=December 30, 2013|archive-url=https://web.archive.org/web/20131230115645/http://www.kfc.com.au/menu/|url-status=live}}</ref> |
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[[McCormick & Company]] is KFC's largest supplier of sauces, seasonings and marinades and is a long-term partner in new product development.<ref name=ceomag /> |
[[McCormick & Company]] is KFC's largest supplier of sauces, seasonings and marinades and is a long-term partner in new product development.<ref name=ceomag /> |
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{{Main|KFC Original Recipe}} |
{{Main|KFC Original Recipe}} |
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[[File:KFC - Pressure-fried Chicken - Howrah 2014-03-23 9718.JPG|thumb|upright|left|Original Recipe chicken sold in the iconic bucket]] |
[[File:KFC - Pressure-fried Chicken - Howrah 2014-03-23 9718.JPG|thumb|upright|left|Original Recipe chicken sold in the iconic bucket]] |
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Sanders' Original Recipe of "11 herbs and spices" is one of the best known [[trade secret]]s in the catering industry.<ref name="Chartrand">{{cite news|last=Chartrand|first=Sandra|title=Patents; Many companies will forgo patents in an effort to safeguard their trade secrets|url=https://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html?n=Top%2fNews%2fTechnology%2fColumns%2fPatents|newspaper=[[The New York Times]]|date=February 5, 2001|access-date=September 27, 2013|archive-date=September 29, 2013|archive-url=https://web.archive.org/web/20130929091111/http://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html?n=Top%2fNews%2fTechnology%2fColumns%2fPatents|url-status=live}}</ref><ref>{{cite book | last=Hovey | first=C. | title=The Patent Process: A Guide to Intellectual Property for the Information Age | publisher=Wiley | year=2002 | isbn=978-0-471-44217-2 | url=https://books.google.com/books?id=aulUAAAAMAAJ | access-date=November 7, 2017 | page=243}}</ref> The recipe is not |
Sanders' Original Recipe of "11 herbs and spices" is one of the best known [[trade secret]]s in the catering industry.<ref name="Chartrand">{{cite news|last=Chartrand|first=Sandra|title=Patents; Many companies will forgo patents in an effort to safeguard their trade secrets|url=https://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html?n=Top%2fNews%2fTechnology%2fColumns%2fPatents|newspaper=[[The New York Times]]|date=February 5, 2001|access-date=September 27, 2013|archive-date=September 29, 2013|archive-url=https://web.archive.org/web/20130929091111/http://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html?n=Top%2fNews%2fTechnology%2fColumns%2fPatents|url-status=live}}</ref><ref>{{cite book | last=Hovey | first=C. | title=The Patent Process: A Guide to Intellectual Property for the Information Age | publisher=Wiley | year=2002 | isbn=978-0-471-44217-2 | url=https://books.google.com/books?id=aulUAAAAMAAJ | access-date=November 7, 2017 | page=243}}</ref> The recipe is not patented, because patent law requires public disclosure of an invention and provides protection only for a strictly limited term, whereas trade secrets can remain the intellectual property of their holders in perpetuity.<ref>{{cite news|title=It pays to understand law on trade secrets|url=http://www.bizjournals.com/louisville/stories/2001/02/26/editorial2.html?page=all|access-date=February 22, 2013|newspaper=[[Louisville Business First|Business First]]|date=February 26, 2001|archive-date=October 1, 2013|archive-url=https://web.archive.org/web/20131001203813/http://www.bizjournals.com/louisville/stories/2001/02/26/editorial2.html?page=all|url-status=live}}</ref> |
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A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC's Louisville headquarters, along with 11 vials containing the herbs and spices.<ref name="Brady, Diane-2012" /><ref>{{cite news|agency=Associated Press |title=Colonel's Secret Recipe Gets Bodyguards |url=https://www.cnbc.com/ |
A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC's Louisville headquarters, along with 11 vials containing the herbs and spices.<ref name="Brady, Diane-2012" /><ref>{{cite news|agency=Associated Press |title=Colonel's Secret Recipe Gets Bodyguards |url=https://www.cnbc.com/2008/09/09/colonels-secret-recipe-gets-bodyguards.html |access-date=January 31, 2013 |newspaper=[[CNBC]] |date=September 9, 2008 |url-status=live |archive-url=https://web.archive.org/web/20130923032226/https://www.cnbc.com/id/26618866/Colonel039s_Secret_Recipe_Gets_Bodyguards |archive-date=September 23, 2013 }}</ref> To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories before it is given to [[McCormick & Company|McCormick]], who add the second half.<ref name=crossan>{{cite news|last=Crossan|first=Rob|title=The A to Z of fried chicken|newspaper=[[The Times]]|date=April 26, 2012}}</ref> |
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In 1999, a couple who bought the house formerly occupied by Colonel Sanders found scribbled notes purported to be the secret recipe. Initially, KFC wanted to file a lawsuit against the couple to stop an auction of the notes but, by early 2001, it dropped the lawsuit, claiming the scribbled notes are "nowhere close" to the original recipe.<ref>{{cite news|author=Sabra Chartrand|title=Patents; Many companies will forgo patents in an effort to safeguard their trade secrets.|url=https://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html|access-date=March 12, 2016|newspaper=[[The New York Times]]|date=February 5, 2001|archive-date=March 12, 2016|archive-url=https://web.archive.org/web/20160312001143/http://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html|url-status=live}}</ref> |
In 1999, a couple who bought the house formerly occupied by Colonel Sanders found scribbled notes purported to be the secret recipe. Initially, KFC wanted to file a lawsuit against the couple to stop an auction of the notes but, by early 2001, it dropped the lawsuit, claiming the scribbled notes are "nowhere close" to the original recipe.<ref>{{cite news|author=Sabra Chartrand|title=Patents; Many companies will forgo patents in an effort to safeguard their trade secrets.|url=https://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html|access-date=March 12, 2016|newspaper=[[The New York Times]]|date=February 5, 2001|archive-date=March 12, 2016|archive-url=https://web.archive.org/web/20160312001143/http://www.nytimes.com/2001/02/05/business/patents-many-companies-will-forgo-patents-effort-safeguard-their-trade-secrets.html|url-status=live}}</ref> |
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Joe Ledington of Kentucky, a nephew by marriage of Colonel Sanders, claimed to have found a copy of the original KFC fried chicken recipe on a handwritten piece of paper in an envelope in a scrapbook. In August 2016, ''[[Chicago Tribune]]'' staffers conducted a cooking test of this recipe and claimed after a few attempts that, with the addition of the [[ |
Joe Ledington of Kentucky, a nephew by marriage of Colonel Sanders, claimed to have found a copy of the original KFC fried chicken recipe on a handwritten piece of paper in an envelope in a scrapbook. In August 2016, ''[[Chicago Tribune]]'' staffers conducted a cooking test of this recipe and claimed after a few attempts that, with the addition of the [[MSG]] flavor-enhancer [[Ac'cent]], they produced fried chicken which tasted "indistinguishable" from the chicken they purchased at KFC.<ref>{{cite news|last1=Dodrill|first1=Tara|title=KFC Secret Recipe Found? Colonel Sanders' Nephew Shares 11 Herbs And Spices Found In Family Scrapbook|url=http://www.inquisitr.com/3436361/kfc-secret-recipe-found-colonel-sanders-nephew-shares-11-herbs-and-spices-found-in-family-scrapbook|date=August 20, 2016|work=[[Inquisitr]]|access-date=August 21, 2016|archive-date=August 22, 2016|archive-url=https://web.archive.org/web/20160822063251/http://www.inquisitr.com/3436361/kfc-secret-recipe-found-colonel-sanders-nephew-shares-11-herbs-and-spices-found-in-family-scrapbook/|url-status=live}}</ref> |
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[[Value menu]] items are sold under the "Streetwise" name in locations such as Canada, Nigeria, South Africa and Mauritius.<ref name=streetwise>{{cite news|last=Mattos|first=Melinda|title=Hungry for change|url=http://strategyonline.ca/2010/08/01/who-20100801/|access-date=November 13, 2013|newspaper=Campaign|date=August 1, 2010|archive-date=November 13, 2013|archive-url=https://web.archive.org/web/20131113231345/http://strategyonline.ca/2010/08/01/who-20100801/|url-status=live}}</ref> [[Side dish]]es often include [[French fries]], [[coleslaw]], [[barbecue]] [[baked beans]], [[corn on the cob]], [[mashed potato]], [[bread roll]]s and American [[Biscuit (bread)|biscuit]]s.<ref>{{cite book | last1=Remland | first1=M.S. | last2=Jones | first2=T.S. | last3=Foeman | first3=A. | last4=Arévalo | first4=D.R. | title=Intercultural Communication: A Peacebuilding Perspective | publisher=Waveland Press | year=2014 | isbn=978-1-4786-2690-9 | url=https://books.google.com/books?id=WOlQBAAAQBAJ&pg=PA275 | access-date=November 7, 2017 | page=275}}</ref><ref>{{cite web|title=Sides|url=http://www.kfc.com/food/sides/|publisher=KFC US|access-date=February 23, 2013|archive-date=February 26, 2013|archive-url=https://web.archive.org/web/20130226062718/http://www.kfc.com/food/sides/|url-status=dead}}</ref> Salads include the [[bean salad]], the [[Caesar salad]] and the [[garden salad]].<ref>{{cite web|url=http://www.kfc.co.nz/menu/extras/bean-salad/|title=Bean Salad|work=kfc.co.nz|access-date=September 9, 2015|archive-date=August 31, 2015|archive-url=https://web.archive.org/web/20150831021645/http://www.kfc.co.nz/menu/extras/bean-salad/|url-status=live}}</ref> In a number of territories, KFC sells [[onion ring]]s.<ref>{{cite web|title=Signature Sides |url=http://www.kfc-arabia.com/signeture_sides.html |publisher=KFC Arabia |access-date=February 2, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20121003031242/http://kfc-arabia.com/signeture_sides.html |archive-date=October 3, 2012 }}</ref> In most of Asia, several Sub-Saharan Africa and Pacific markets, rice based side dishes are often sold.<ref>{{cite news|last=Kaiman|first=Jonathan|title=China's fast-food pioneer struggles to keep customers saying 'YUM!'|url=https://www.theguardian.com/world/2013/jan/04/china-fast-food-pioneer|access-date=January 4, 2012|newspaper=[[The Guardian]]|location=London|date=January 4, 2012|archive-date=October 3, 2013|archive-url=https://web.archive.org/web/20131003224319/http://www.theguardian.com/world/2013/jan/04/china-fast-food-pioneer|url-status=live}}</ref> In Greece and Bulgaria, [[potato wedges]] are sold instead of French fries.<ref>{{cite web|title=Seasoned Potato Wedges|url=http://www.kfc.com/food/sides/wedges.asp|publisher=KFC US|access-date=February 2, 2013|archive-date=January 25, 2013|archive-url=https://web.archive.org/web/20130125032721/http://www.kfc.com/food/sides/wedges.asp|url-status=dead}}</ref> |
[[Value menu]] items are sold under the "Streetwise" name in locations such as Canada, Nigeria, South Africa and Mauritius.<ref name=streetwise>{{cite news|last=Mattos|first=Melinda|title=Hungry for change|url=http://strategyonline.ca/2010/08/01/who-20100801/|access-date=November 13, 2013|newspaper=Campaign|date=August 1, 2010|archive-date=November 13, 2013|archive-url=https://web.archive.org/web/20131113231345/http://strategyonline.ca/2010/08/01/who-20100801/|url-status=live}}</ref> [[Side dish]]es often include [[French fries]], [[coleslaw]], [[barbecue]] [[baked beans]], [[corn on the cob]], [[mashed potato]], [[bread roll]]s and American [[Biscuit (bread)|biscuit]]s.<ref>{{cite book | last1=Remland | first1=M.S. | last2=Jones | first2=T.S. | last3=Foeman | first3=A. | last4=Arévalo | first4=D.R. | title=Intercultural Communication: A Peacebuilding Perspective | publisher=Waveland Press | year=2014 | isbn=978-1-4786-2690-9 | url=https://books.google.com/books?id=WOlQBAAAQBAJ&pg=PA275 | access-date=November 7, 2017 | page=275}}</ref><ref>{{cite web|title=Sides|url=http://www.kfc.com/food/sides/|publisher=KFC US|access-date=February 23, 2013|archive-date=February 26, 2013|archive-url=https://web.archive.org/web/20130226062718/http://www.kfc.com/food/sides/|url-status=dead}}</ref> Salads include the [[bean salad]], the [[Caesar salad]] and the [[garden salad]].<ref>{{cite web|url=http://www.kfc.co.nz/menu/extras/bean-salad/|title=Bean Salad|work=kfc.co.nz|access-date=September 9, 2015|archive-date=August 31, 2015|archive-url=https://web.archive.org/web/20150831021645/http://www.kfc.co.nz/menu/extras/bean-salad/|url-status=live}}</ref> In a number of territories, KFC sells [[onion ring]]s.<ref>{{cite web|title=Signature Sides |url=http://www.kfc-arabia.com/signeture_sides.html |publisher=KFC Arabia |access-date=February 2, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20121003031242/http://kfc-arabia.com/signeture_sides.html |archive-date=October 3, 2012 }}</ref> In most of Asia, several Sub-Saharan Africa and Pacific markets, rice based side dishes are often sold.<ref>{{cite news|last=Kaiman|first=Jonathan|title=China's fast-food pioneer struggles to keep customers saying 'YUM!'|url=https://www.theguardian.com/world/2013/jan/04/china-fast-food-pioneer|access-date=January 4, 2012|newspaper=[[The Guardian]]|location=London|date=January 4, 2012|archive-date=October 3, 2013|archive-url=https://web.archive.org/web/20131003224319/http://www.theguardian.com/world/2013/jan/04/china-fast-food-pioneer|url-status=live}}</ref> In Greece and Bulgaria, [[potato wedges]] are sold instead of French fries.<ref>{{cite web|title=Seasoned Potato Wedges|url=http://www.kfc.com/food/sides/wedges.asp|publisher=KFC US|access-date=February 2, 2013|archive-date=January 25, 2013|archive-url=https://web.archive.org/web/20130125032721/http://www.kfc.com/food/sides/wedges.asp|url-status=dead}}</ref> |
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In a number of Eastern European locations and Portugal, |
In a number of Eastern European locations and Portugal, beer is offered in addition to soft drinks.<ref name=russiabeer>{{cite web|title=Drinks|url=http://www.kfc.ru/menu/181|work=KFC Russia|publisher=Yum! Brands|access-date=March 28, 2014|archive-url=https://web.archive.org/web/20140329010648/http://www.kfc.ru/menu/181|archive-date=March 29, 2014|url-status=dead}}</ref><ref>{{cite web|title=Drinks|url=http://www.kfc-ukraine.com/category/7|publisher=KFC Ukraine|language=uk|access-date=February 12, 2013|archive-date=January 27, 2013|archive-url=https://web.archive.org/web/20130127201815/http://www.kfc-ukraine.com/category/7|url-status=live}}</ref><ref name=port>{{cite web|title=Drinks|url=http://www.kfc.pt/acompanhamentos-bebidas|publisher=KFC Portugal|language=pt|access-date=September 25, 2013|archive-url=https://web.archive.org/web/20140714145132/http://www.kfc.pt/acompanhamentos-bebidas|archive-date=July 14, 2014|url-status=dead}}</ref> In 2023 KFC branches in UK and Ireland introduced new 'signature fries' (fries coated in herbs and spice) in an attempt to improve the taste of the fries.<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/international/us/kfc-unveils-exciting-revamp-to-its-iconic-fries-recipe-introduces-signature-fries/articleshow/104290390.cms?from=mdr|title=KFC unveils exciting revamp to its iconic fries recipe, introduces 'Signature Fries'|newspaper=The Economic Times|date=October 9, 2023|access-date=March 5, 2024|archive-date=May 10, 2024|archive-url=https://web.archive.org/web/20240510073444/https://economictimes.indiatimes.com/news/international/us/kfc-unveils-exciting-revamp-to-its-iconic-fries-recipe-introduces-signature-fries/articleshow/104290390.cms?from=mdr|url-status=live}}</ref> |
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<gallery mode="packed" heights="110px"> |
<gallery mode="packed" heights="110px"> |
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File:KFC Hot Wings Fries.jpg|Hot wings and fries served in paper buckets |
File:KFC Hot Wings Fries.jpg|Hot wings and fries served in paper buckets |
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==Advertising== |
==Advertising== |
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{{Main|KFC advertising}} |
{{Main|KFC advertising}} |
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[[File:MG 9177 (2444410374).jpg|thumb|A KFC sign in front of a restaurant in |
[[File:MG 9177 (2444410374).jpg|thumb|A KFC sign in front of a restaurant in Washington, D.C.]] |
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Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality".<ref name=harvardbiz>{{cite book|last=President and Fellows of Harvard College|title=PepsioCo's Restaurants|year=1994|publisher=[[Harvard Business School]]|location=Boston|page=9}}</ref> Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week".<ref>{{cite web|title=North America's Hospitality Dish|url=http://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|work=Trademarkia|publisher=KFC Corporation|access-date=March 13, 2013|archive-date=November 6, 2018|archive-url=https://web.archive.org/web/20181106224504/https://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|url-status=live}}</ref><ref>{{cite news|last=Dukes|first=Terry|title=KFC: The Animated Colonel Campaign|newspaper=[[Institute of Practitioners in Advertising]]|year=2000|publisher=WARC [World Advertising Center]|url=http://www.warc.com/Content/Documents/A35068_KFC_The_Animated_Colonel_Campaign.content?CID=A35068&ID=a93e70b1-4bea-4cbf-a2d8-436868cc296d&q=AID%3a35068&qr=|access-date=September 26, 2013|archive-date=January 10, 2021|archive-url=https://web.archive.org/web/20210110204737/https://www.warc.com/content/paywall/article/A35068_KFC_The_Animated_Colonel_Campaign/35068|url-status=live}}</ref> The "finger lickin' good" slogan was used from 1956 and went on to become one of the best-known slogans of the 20th century.<ref name="Momen Putrym, Goldie-2010" /> The trademark expired in the US in 2006.<ref>{{cite news|last=Reynolds|first=John|title=Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC|url=http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|access-date=January 28, 2013|newspaper=[[PR Week]]|date=April 6, 2011|archive-date=March 26, 2016|archive-url=https://web.archive.org/web/20160326021006/http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|url-status=live}}</ref> The first KFC logo was introduced in 1952 and featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel.<ref name=logohist>{{cite web|last=Rogers|first=Ian|title=The Mystery of the Colonel|date=June 9, 2012 |url=http://www.greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|publisher=Grey Not Grey|access-date=April 3, 2014|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124182456/http://greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|url-status=live}}</ref> In 1962, [[Dave Thomas (businessman)|Dave Thomas]] took Colonel Sanders' bucket and turned it into a sign<ref>{{cite |
Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality".<ref name=harvardbiz>{{cite book|last=President and Fellows of Harvard College|title=PepsioCo's Restaurants|year=1994|publisher=[[Harvard Business School]]|location=Boston|page=9}}</ref> Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week".<ref>{{cite web|title=North America's Hospitality Dish|url=http://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|work=Trademarkia|publisher=KFC Corporation|access-date=March 13, 2013|archive-date=November 6, 2018|archive-url=https://web.archive.org/web/20181106224504/https://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|url-status=live}}</ref><ref>{{cite news|last=Dukes|first=Terry|title=KFC: The Animated Colonel Campaign|newspaper=[[Institute of Practitioners in Advertising]]|year=2000|publisher=WARC [World Advertising Center]|url=http://www.warc.com/Content/Documents/A35068_KFC_The_Animated_Colonel_Campaign.content?CID=A35068&ID=a93e70b1-4bea-4cbf-a2d8-436868cc296d&q=AID%3a35068&qr=|access-date=September 26, 2013|archive-date=January 10, 2021|archive-url=https://web.archive.org/web/20210110204737/https://www.warc.com/content/paywall/article/A35068_KFC_The_Animated_Colonel_Campaign/35068|url-status=live}}</ref> The "finger lickin' good" slogan was used from 1956 and went on to become one of the best-known slogans of the 20th century.<ref name="Momen Putrym, Goldie-2010" /> The trademark expired in the US in 2006.<ref>{{cite news|last=Reynolds|first=John|title=Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC|url=http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|access-date=January 28, 2013|newspaper=[[PR Week]]|date=April 6, 2011|archive-date=March 26, 2016|archive-url=https://web.archive.org/web/20160326021006/http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|url-status=live}}</ref> The first KFC logo was introduced in 1952 and featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel.<ref name=logohist>{{cite web|last=Rogers|first=Ian|title=The Mystery of the Colonel|date=June 9, 2012 |url=http://www.greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|publisher=Grey Not Grey|access-date=April 3, 2014|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124182456/http://greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|url-status=live}}</ref> In 1962, [[Dave Thomas (businessman)|Dave Thomas]] took Colonel Sanders' bucket and turned it into a sign<ref>{{cite news |url=https://www.mentalfloss.com/article/31072/wendys-founder-dave-thomas-worked-colonel-sanders |last=Patrick |first=Colin |date=July 1, 2012 |title=Wendy's Founder Dave Thomas Worked for Colonel Sanders |work=[[Mental Floss]] |access-date=March 20, 2020 |archive-date=December 16, 2020 |archive-url=https://web.archive.org/web/20201216034016/https://www.mentalfloss.com/article/31072/wendys-founder-dave-thomas-worked-colonel-sanders |url-status=live }}</ref> that revolved in a circular motion in front of almost every American KFC outlet.<ref>Carpenter, B. (2004). Dave Thomas. In W. L. O'Neill & K. T. Jackson (Eds.), ''The Scribner Encyclopedia of American Lives'' (2004 ed.). Charles Scribner's Sons.</ref> |
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Advertising played a key role at KFC after it was sold by Sanders and the company began to advertise on US television with a budget of US$4 million in 1966.<ref name=rood>{{cite news|last=Rood|first=George|title=Accidental Competitor in Chicken Game Is Winner|newspaper=[[The New York Times]]|date=January 5, 1969}}</ref> In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, [[Leo Burnett]].<ref name=Darden1 /> A notable Burnett campaign in 1972 was the "Get a bucket of chicken, have a barrel of fun" [[jingle]], performed by [[Barry Manilow]].<ref name=Darden1 /> By 1976, KFC was one of the largest advertisers in the US.<ref name="Georgescu2005">{{cite book|last=Georgescu|first=Peter|title=The Source of Success: Five Enduring Principles at the Heart of Real Leadership|url=https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|access-date=September 27, 2013|date=July 2005|publisher=[[John Wiley & Sons]]|isbn=978-0-7879-8133-4|page=75|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|url-status=live}}</ref> |
Advertising played a key role at KFC after it was sold by Sanders and the company began to advertise on US television with a budget of US$4 million in 1966.<ref name=rood>{{cite news|last=Rood|first=George|title=Accidental Competitor in Chicken Game Is Winner|newspaper=[[The New York Times]]|date=January 5, 1969}}</ref> In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, [[Leo Burnett]].<ref name=Darden1 /> A notable Burnett campaign in 1972 was the "Get a bucket of chicken, have a barrel of fun" [[jingle]], performed by [[Barry Manilow]].<ref name=Darden1 /> By 1976, KFC was one of the largest advertisers in the US.<ref name="Georgescu2005">{{cite book|last=Georgescu|first=Peter|title=The Source of Success: Five Enduring Principles at the Heart of Real Leadership|url=https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|access-date=September 27, 2013|date=July 2005|publisher=[[John Wiley & Sons]]|isbn=978-0-7879-8133-4|page=75|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|url-status=live}}</ref> |
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In December 2020, KFC revealed the [[KFConsole]], a new gaming console with a "Chicken Chamber" to keep food warm.<ref>{{cite news|author=Jack Guy|title=KFC launches game console that keeps your chicken warm|url=https://www.cnn.com/2020/12/23/tech/kfc-games-console-chicken-scli-intl/index.html|access-date=December 26, 2020|website=CNN|archive-date=January 7, 2021|archive-url=https://web.archive.org/web/20210107221159/https://www.cnn.com/2020/12/23/tech/kfc-games-console-chicken-scli-intl/index.html|url-status=live}}</ref> |
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==Controversies and criticism== |
==Controversies and criticism== |
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{{See also|People for the Ethical Treatment of Animals#Campaigns and consumer boycotts}} |
{{See also|People for the Ethical Treatment of Animals#Campaigns and consumer boycotts}} |
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[[File:Boycott KFC.jpg|thumb|Protesters demonstrating outside a KFC restaurant in [[Royal Oak, Michigan]] (2007)]] |
[[File:Boycott KFC.jpg|thumb|Protesters demonstrating outside a KFC restaurant in [[Royal Oak, Michigan]] (2007)]] |
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Since the beginning of the 21st century, fast food has been criticized for its [[animal welfare]] record, its links to [[obesity]] and its environmental impact.<ref>{{cite news|last=Barnett|first=Michael|title=Colonel Sanders' new modern army of outlets|url=http://www.marketingweek.co.uk/colonel-sanders-new-modern-army-of-outlets/3021690.article|access-date=February 11, 2013|newspaper=[[Marketing Week]]|date=December 16, 2010|archive-date=October 29, 2013|archive-url=https://web.archive.org/web/20131029185241/http://www.marketingweek.co.uk/colonel-sanders-new-modern-army-of-outlets/3021690.article|url-status=live}}</ref> [[Eric Schlosser]]'s book ''[[Fast Food Nation]]'' (2002) and [[Morgan Spurlock]]'s film ''[[Super Size Me]]'' (2004) reflected these concerns.<ref name="Liddle, Alan-1990" /> Since 2003, [[ |
Since the beginning of the 21st century, fast food has been criticized for its [[animal welfare]] record, its links to [[obesity]] and its environmental impact.<ref>{{cite news|last=Barnett|first=Michael|title=Colonel Sanders' new modern army of outlets|url=http://www.marketingweek.co.uk/colonel-sanders-new-modern-army-of-outlets/3021690.article|access-date=February 11, 2013|newspaper=[[Marketing Week]]|date=December 16, 2010|archive-date=October 29, 2013|archive-url=https://web.archive.org/web/20131029185241/http://www.marketingweek.co.uk/colonel-sanders-new-modern-army-of-outlets/3021690.article|url-status=live}}</ref> [[Eric Schlosser]]'s book ''[[Fast Food Nation]]'' (2002) and [[Morgan Spurlock]]'s film ''[[Super Size Me]]'' (2004) reflected these concerns.<ref name="Liddle, Alan-1990" /> Since 2003, [[People for the Ethical Treatment of Animals]] (PETA) has protested KFC's choice of poultry suppliers worldwide.<ref>{{cite book |author1=Yaziji, Michael |author2=Doh, Jonathan |title=NGOs and Corporations: Conflict and Collaboration |series=Business, Value Creation, and Society |chapter=Case illustration: PETA and KFC |pages=112–114 |year=2009 |publisher=[[Cambridge University Press]] |isbn=978-0-521-86684-2}}</ref> The exception is KFC Canada, which signed an agreement pledging to only use "animal-friendly" suppliers.<ref name="WilliamsChampion2011">{{cite book|author1=Chuck Williams|author2=Terry Champion|author3=Ike Hall|title=MGMT|url=https://books.google.com/books?id=8GkHKO0T4P8C&pg=PA78|year=2011|publisher=[[Cengage Learning]]|isbn=978-0-17-650235-5|page=78|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151241/https://books.google.com/books?id=8GkHKO0T4P8C&pg=PA78|url-status=live}}</ref> President of KFC's US division Gregg Dedrick said PETA mischaracterized KFC as a poultry producer rather than a purchaser of chickens.<ref name="Swann2010">{{cite book|last=Swann|first=Patricia|title=Cases in Public Relations Management|url=https://books.google.com/books?id=uQCogK0r4g4C&pg=PA121|access-date=September 26, 2013|date=April 2010|publisher=[[Routledge]]|isbn=978-0-203-85136-4|pages=121–122|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151206/https://books.google.com/books?id=uQCogK0r4g4C&pg=PA121|url-status=live}}</ref> In 2008, Yum! stated: "[As] a major purchaser of food products, [Yum!] has the opportunity and responsibility to influence the way animals supplied to us are treated. We take that responsibility very seriously, and we are monitoring our suppliers on an ongoing basis."<ref name=an08>{{cite book|title=Annual Report|year=2008|publisher=Yum! Brands|location=Louisville|page=52|url=http://yum.com/investors/annualreport/08annualreport/docs/annualReport08.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://yum.com/investors/annualreport/08annualreport/docs/annualReport08.pdf |archive-date=October 9, 2022 |url-status=live|access-date=September 27, 2013}}</ref> |
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In 2006, [[Greenpeace]] accused KFC Europe of sourcing the [[soya bean]] for its chicken feed from [[Criticisms of Cargill#Controversy around Santarém port and Amazon deforestation|Cargill]], which had been accused of clearing large swathes of the [[Amazon rainforest]] in order to grow the crop.<ref name=cargill>{{cite news |first1=Felicity |last1=Lawrence |first2=John |last2=Vidal |title=Food giants to boycott illegal Amazon soya |url=https://www.theguardian.com/world/2006/jul/24/brazil.foodanddrink |access-date=August 27, 2016 |work=[[The Guardian]] |date=July 24, 2006 |archive-date=November 26, 2020 |archive-url=https://web.archive.org/web/20201126074955/https://www.theguardian.com/world/2006/jul/24/brazil.foodanddrink |url-status=live }}</ref> |
In 2006, [[Greenpeace]] accused KFC Europe of sourcing the [[soya bean]] for its chicken feed from [[Criticisms of Cargill#Controversy around Santarém port and Amazon deforestation|Cargill]], which had been accused of clearing large swathes of the [[Amazon rainforest]] in order to grow the crop.<ref name=cargill>{{cite news |first1=Felicity |last1=Lawrence |first2=John |last2=Vidal |title=Food giants to boycott illegal Amazon soya |url=https://www.theguardian.com/world/2006/jul/24/brazil.foodanddrink |access-date=August 27, 2016 |work=[[The Guardian]] |date=July 24, 2006 |archive-date=November 26, 2020 |archive-url=https://web.archive.org/web/20201126074955/https://www.theguardian.com/world/2006/jul/24/brazil.foodanddrink |url-status=live }}</ref> |
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In 2010, according to ''[[The Guardian]]'', "in the US where fried chicken remains closely associated with age-old racist stereotypes about black people in the once segregated south", KFC Australia aired the 30-second promotion on television named "KFC's cricket survival guide" which shows a [[cricket]] fan surrounded by fans from the opposing team. The television announcer asks, "Need a tip when you're stuck in an awkward situation?" The fan passes around his "bucket of KFC", even though the commercial was intended for an Australian audience, which found its way to social media in the United States, prompting sharp disapproval. KFC Australia made a statement to the fact the commercial was "misinterpreted by a segment of people in the US" and it was a "light-hearted reference to the West Indian cricket team" and "The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism...We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity".<ref>{{cite news |last=Clark |first=Andrew |url=https://www.theguardian.com/business/2010/jan/06/kfc-advertisement-accused-of-racism |title=KFC accused of racism over Australian advertisement |work=[[The Guardian]] |date=January 6, 2010 |access-date=August 27, 2016 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109031519/http://www.theguardian.com/business/2010/jan/06/kfc-advertisement-accused-of-racism |url-status=live }}</ref> |
In 2010, according to ''[[The Guardian]]'', "in the US where fried chicken remains closely associated with age-old racist stereotypes about black people in the once segregated south", KFC Australia aired the 30-second promotion on television named "KFC's cricket survival guide" which shows a white [[cricket]] fan surrounded by black fans from the opposing team. The television announcer asks, "Need a tip when you're stuck in an awkward situation?" The fan passes around his "bucket of KFC", even though the commercial was intended for an Australian audience, which found its way to social media in the United States, prompting sharp disapproval. KFC Australia made a statement to the fact the commercial was "misinterpreted by a segment of people in the US" and it was a "light-hearted reference to the West Indian cricket team" and "The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism...We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity".<ref>{{cite news |last=Clark |first=Andrew |url=https://www.theguardian.com/business/2010/jan/06/kfc-advertisement-accused-of-racism |title=KFC accused of racism over Australian advertisement |work=[[The Guardian]] |date=January 6, 2010 |access-date=August 27, 2016 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109031519/http://www.theguardian.com/business/2010/jan/06/kfc-advertisement-accused-of-racism |url-status=live }}</ref> |
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In May 2012, Greenpeace accused KFC of sourcing [[ |
In May 2012, Greenpeace accused KFC of sourcing [[paper pulp]] for its food packaging from [[Deforestation in Indonesia|Indonesian]] rainforest wood.<ref name=rainforest>{{cite news|author1=Jim Efstathiou Jr.|author2=Leslie Patton|title=KFC Using Rain-Forest Wood in Boxes, Greenpeace Says|url=https://www.bloomberg.com/news/2012-05-23/kfc-chicken-buckets-made-with-rain-forest-wood-greenpeace-finds.html|access-date=November 12, 2013|newspaper=[[Bloomberg News]]|date=June 13, 2012|archive-date=November 12, 2013|archive-url=https://web.archive.org/web/20131112211433/http://www.bloomberg.com/news/2012-05-23/kfc-chicken-buckets-made-with-rain-forest-wood-greenpeace-finds.html|url-status=live}}</ref> Independent forensic tests showed that some packaging contained more than 50 percent mixed tropical hardwood fiber, sourced from [[Asia Pulp & Paper]] (APP).<ref name="Businessweek-2012">{{cite magazine|url=http://www.businessweek.com/news/2012-05-23/kfc-chicken-buckets-made-with-rain-forest-wood-greenpeace-finds |title=KFC Using Rain-Forest Wood in Boxes, Greenpeace Says |magazine=[[Businessweek]] |date=June 13, 2012 |access-date=October 27, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121105151725/http://www.businessweek.com/news/2012-05-23/kfc-chicken-buckets-made-with-rain-forest-wood-greenpeace-finds |archive-date=November 5, 2012 }}</ref><ref>{{cite magazine |url=http://www.supplymanagement.com/news/2012/kfc-denies-greenpeace-sourcing-allegations/ |author=Badasha, Kamalpreet |title=KFC denies Greenpeace sourcing allegations |magazine=[[Supply Management (magazine)|Supply Management]] |date=May 24, 2012 |access-date=October 27, 2012 |archive-date=September 24, 2015 |archive-url=https://web.archive.org/web/20150924112110/http://www.supplymanagement.com/news/2012/kfc-denies-greenpeace-sourcing-allegations/ |url-status=live }}</ref> APP said such fiber can be found in recycled paper, or: "It can also come from tree residues that are cleared, after a forest area has become degraded, logged-over or burned, as part of a sustainable development plan. APP has strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged-over forest areas and sustainable wood fiber enters the production supply chain."<ref name="Businessweek-2012" /> KFC said: "From a global perspective, 60 percent of the paper products that Yum! (our parent company) sources are from sustainable sources. Our suppliers are working towards making it 100 percent."<ref name=rainforest /> |
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In December 2012, the chain was criticized in China when it was discovered that a number of KFC suppliers had been using [[growth hormone]]s and an excessive amount of [[antibiotics]] on its poultry in ways that violated Chinese law.<ref name="Hsu-2013">{{cite news|last=Hsu|first=Tiffany|title=After KFC chicken scare, Yum plans to 'stay the course in China'|url=http://www.latimes.com/business/money/la-fi-mo-kfc-chicken-china-yum-20130205,0,5847697.story|access-date=February 5, 2013|newspaper=[[Los Angeles Times]]|date=February 5, 2013|archive-date=October 29, 2013|archive-url=https://web.archive.org/web/20131029211935/http://www.latimes.com/business/money/la-fi-mo-kfc-chicken-china-yum-20130205,0,5847697.story|url-status=live}}</ref> In February 2013, Yum! CEO David Novak admitted that the scandal had been "longer lasting and more impactful than we ever imagined."<ref name="Hsu-2013" /> The issue is of major concern to Yum!, which earns almost half of its profits from China, largely through the KFC brand. In March 2013, Yum! reported that sales had rebounded in February, but that lower sales in December and January would result in a decline in same-store sales of 20 percent in the first quarter.<ref>{{cite news|last=Cai|first=Debbie|title=Yum's China Sales Fall 20% as It Tries to Win Back KFC Customers|url=https://www.wsj.com/articles/SB10001424127887324281004578354771518385886|access-date=March 12, 2013|newspaper=[[The Wall Street Journal]]|date=March 11, 2013|archive-date=November 21, 2020|archive-url=https://web.archive.org/web/20201121033506/https://www.wsj.com/articles/SB10001424127887324281004578354771518385886|url-status=live}}</ref> |
In December 2012, the chain was criticized in China when it was discovered that a number of KFC suppliers had been using [[growth hormone]]s and an excessive amount of [[antibiotics]] on its poultry in ways that violated Chinese law.<ref name="Hsu-2013">{{cite news|last=Hsu|first=Tiffany|title=After KFC chicken scare, Yum plans to 'stay the course in China'|url=http://www.latimes.com/business/money/la-fi-mo-kfc-chicken-china-yum-20130205,0,5847697.story|access-date=February 5, 2013|newspaper=[[Los Angeles Times]]|date=February 5, 2013|archive-date=October 29, 2013|archive-url=https://web.archive.org/web/20131029211935/http://www.latimes.com/business/money/la-fi-mo-kfc-chicken-china-yum-20130205,0,5847697.story|url-status=live}}</ref> In February 2013, Yum! CEO David Novak admitted that the scandal had been "longer lasting and more impactful than we ever imagined."<ref name="Hsu-2013" /> The issue is of major concern to Yum!, which earns almost half of its profits from China, largely through the KFC brand. In March 2013, Yum! reported that sales had rebounded in February, but that lower sales in December and January would result in a decline in same-store sales of 20 percent in the first quarter.<ref>{{cite news|last=Cai|first=Debbie|title=Yum's China Sales Fall 20% as It Tries to Win Back KFC Customers|url=https://www.wsj.com/articles/SB10001424127887324281004578354771518385886|access-date=March 12, 2013|newspaper=[[The Wall Street Journal]]|date=March 11, 2013|archive-date=November 21, 2020|archive-url=https://web.archive.org/web/20201121033506/https://www.wsj.com/articles/SB10001424127887324281004578354771518385886|url-status=live}}</ref> |
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In February 2018, logistics mismanagement by [[DHL]], which had been selected by KFC UK as their new delivery partner, caused a chicken shortage in the United Kingdom – KFC's largest market in Europe – forcing the company to temporarily close hundreds of restaurants around the country.<ref>{{Cite news|url=https://money.cnn.com/2018/02/20/news/kfc-chicken-shortage-uk-stores/index.html|title=KFC chicken shortage will hit UK stores all week|last=Petroff|first=Alanna|date=February 20, 2018|work=CNN|access-date=February 23, 2018|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109025656/https://money.cnn.com/2018/02/20/news/kfc-chicken-shortage-uk-stores/index.html|url-status=live}}</ref> KFC apologized by taking out adverts in British newspapers showing the company's initials rearranged to read "FCK", followed by an apology, which was well received.<ref>{{Cite news|url=https://money.cnn.com/2018/02/23/news/kfc-apology-ad-shortage-chicken/index.html|title=KFC apologizes for chicken shortage with a hilarious hidden message|last=Petroff|first=Alanna|date=February 23, 2018|work=CNN|access-date=February 23, 2018|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109001312/https://money.cnn.com/2018/02/23/news/kfc-apology-ad-shortage-chicken/index.html|url-status=live}}</ref> |
In February 2018, logistics mismanagement by [[DHL]], which had been selected by KFC UK as their new delivery partner, caused a chicken shortage in the United Kingdom – KFC's largest market in Europe – forcing the company to temporarily close hundreds of restaurants around the country.<ref>{{Cite news|url=https://money.cnn.com/2018/02/20/news/kfc-chicken-shortage-uk-stores/index.html|title=KFC chicken shortage will hit UK stores all week|last=Petroff|first=Alanna|date=February 20, 2018|work=CNN|access-date=February 23, 2018|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109025656/https://money.cnn.com/2018/02/20/news/kfc-chicken-shortage-uk-stores/index.html|url-status=live}}</ref> KFC apologized by taking out adverts in British newspapers showing the company's initials rearranged to read "FCK", followed by an apology, which was well received.<ref>{{Cite news|url=https://money.cnn.com/2018/02/23/news/kfc-apology-ad-shortage-chicken/index.html|title=KFC apologizes for chicken shortage with a hilarious hidden message|last=Petroff|first=Alanna|date=February 23, 2018|work=CNN|access-date=February 23, 2018|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109001312/https://money.cnn.com/2018/02/23/news/kfc-apology-ad-shortage-chicken/index.html|url-status=live}}</ref> |
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In November 2021, Finland's first KFC restaurant was opened at the [[Itis shopping center]] in [[Itäkeskus]], |
In November 2021, Finland's first KFC restaurant was opened at the [[Itis shopping center]] in [[Itäkeskus]], Helsinki. A few days before the opening day, a tent had appeared in front of the restaurant, where a man who had kept his identity secret for a few days had stayed,<ref>{{cite web|url=https://www.hs.fi/kaupunki/helsinki/art-2000008394509.html|title=Joku pystytti teltan pian avattavan KFC-ravintolan eteen Itäkeskuksessa ja värjöttelee sateessa varpaat jäässä jo kolmatta päivää: "Kanoista tykkään"|work=[[Helsingin Sanomat]]|date=November 10, 2021|access-date=November 12, 2021|language=fi|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112044841/https://www.hs.fi/kaupunki/helsinki/art-2000008394509.html|url-status=live}}</ref> and who on the opening day revealed himself to the public as a [[vegan]] activist defending [[animal rights]].<ref name="yle"/><ref>{{cite web|url=https://www.iltalehti.fi/kotimaa/a/96eeef0e-27fe-461f-8382-832309be4d2a|title=KFC:n telttamies olikin aktivisti: Mielenosoittajat talutettiin ulos – sisällä hurrattiin kanansyönnille|work=[[Iltalehti]]|date=November 11, 2021|access-date=November 12, 2021|language=fi|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112044838/https://www.iltalehti.fi/kotimaa/a/96eeef0e-27fe-461f-8382-832309be4d2a|url-status=live}}</ref> After trying to give his speech to those present, the security company carried him away.<ref name="yle">{{cite web|url=https://yle.fi/news/3-12184346|title=Vegan "chicken lover" protests KFC launch in Finland|work=[[Yle News]]|date=November 11, 2021|access-date=November 12, 2021|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112044841/https://yle.fi/news/3-12184346|url-status=live}}</ref> Even before the opening of the restaurant, in October, news of a controversy over the procurement of a broiler for food from Poland; the cause is mainly related to the risk of [[salmonella]] in broilers, which is a significant problem in Poland, whereas its prevalence in Finland is low.<ref>{{Cite web |date=March 5, 2022 |title=Major companies including McDonald's are under fire for failing to boycott Russia |url=https://happymag.tv/mcdonalds-criticised-for-failing-to-boycott-russia/ |access-date=March 6, 2022 |website=Happy Mag |language=en-US |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306122421/https://happymag.tv/mcdonalds-criticised-for-failing-to-boycott-russia/ |url-status=live }}</ref> |
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Following the [[2022 Russian invasion of Ukraine]], a number of companies have faced growing pressure to halt operations in Russia but have not yet done so. This includes KFC, which has over 1,000 outlets in Russia, more than any other Western fast food chain.<ref>{{Cite web |title=Ukraine invasion: Attention turns to McDonald's and crypto exchanges, yet to take a stand against Russia |url=https://news.sky.com/story/attention-turns-to-mcdonalds-and-cryptocurrency-exchanges-as-holdouts-in-russia-exodus-12557535 |access-date=March 6, 2022 |website=Sky News |language=en |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306142102/https://news.sky.com/story/attention-turns-to-mcdonalds-and-cryptocurrency-exchanges-as-holdouts-in-russia-exodus-12557535 |url-status=live }} |
Following the [[2022 Russian invasion of Ukraine]], a number of companies have faced growing pressure to halt operations in Russia but have not yet done so. This includes KFC, which has over 1,000 outlets in Russia, more than any other Western fast food chain.<ref>{{Cite web |title=Ukraine invasion: Attention turns to McDonald's and crypto exchanges, yet to take a stand against Russia |url=https://news.sky.com/story/attention-turns-to-mcdonalds-and-cryptocurrency-exchanges-as-holdouts-in-russia-exodus-12557535 |access-date=March 6, 2022 |website=Sky News |language=en |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306142102/https://news.sky.com/story/attention-turns-to-mcdonalds-and-cryptocurrency-exchanges-as-holdouts-in-russia-exodus-12557535 |url-status=live }} |
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*{{cite web|url=https://www.helsinkitimes.fi/finland/news-in-brief/20248-kfc-embroiled-in-minor-controversy-for-decision-to-import-chicken-to-finland.html|title=KFC embroiled in minor controversy for decision to import chicken to Finland|first=Tahira|last=Sequeira|work=[[Helsinki Times]]|date=October 28, 2021|access-date=November 12, 2021|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112044834/https://www.helsinkitimes.fi/finland/news-in-brief/20248-kfc-embroiled-in-minor-controversy-for-decision-to-import-chicken-to-finland.html|url-status=live}} |
*{{cite web|url=https://www.helsinkitimes.fi/finland/news-in-brief/20248-kfc-embroiled-in-minor-controversy-for-decision-to-import-chicken-to-finland.html|title=KFC embroiled in minor controversy for decision to import chicken to Finland|first=Tahira|last=Sequeira|work=[[Helsinki Times]]|date=October 28, 2021|access-date=November 12, 2021|archive-date=November 12, 2021|archive-url=https://web.archive.org/web/20211112044834/https://www.helsinkitimes.fi/finland/news-in-brief/20248-kfc-embroiled-in-minor-controversy-for-decision-to-import-chicken-to-finland.html|url-status=live}} |
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*{{Cite web |last=Winchester |first=Levi |date=March 4, 2022 |title=McDonald's under pressure for opening as 'normal' in Russia despite Ukraine war |url=https://www.mirror.co.uk/money/mcdonalds-under-fire-failing-boycott-26384122 |access-date=March 6, 2022 |website=mirror |language=en |archive-date=March 8, 2022 |archive-url=https://web.archive.org/web/20220308182517/https://www.mirror.co.uk/money/mcdonalds-under-fire-failing-boycott-26384122 |url-status=live }} |
*{{Cite web |last=Winchester |first=Levi |date=March 4, 2022 |title=McDonald's under pressure for opening as 'normal' in Russia despite Ukraine war |url=https://www.mirror.co.uk/money/mcdonalds-under-fire-failing-boycott-26384122 |access-date=March 6, 2022 |website=mirror |language=en |archive-date=March 8, 2022 |archive-url=https://web.archive.org/web/20220308182517/https://www.mirror.co.uk/money/mcdonalds-under-fire-failing-boycott-26384122 |url-status=live }} |
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*{{Cite web |last1= |
*{{Cite web |last1=Marler |first1=Bill |date=February 28, 2022 |title=KFC, McDonald's, Burger King, Starbucks and Pizza Hut, close your Russian Restaurants until Putin removes troops from Ukraine |url=https://www.marlerblog.com/lawyer-oped/kfc-mcdonalds-burger-king-starbucks-and-pizza-hut-close-your-russian-restaurants-until-putin-removes-troops-from-ukraine/ |access-date=March 6, 2022 |website=Marler Blog |language=en-US |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306121823/https://www.marlerblog.com/lawyer-oped/kfc-mcdonalds-burger-king-starbucks-and-pizza-hut-close-your-russian-restaurants-until-putin-removes-troops-from-ukraine/ |url-status=live }}</ref> |
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In early 2022 a promotional video was shot with influencer Niko Omilana showing a chicken farm in the KFC supply chain. The video depicted birds with a good quality of life. Animal rights activists entered the same farm months later and found vastly different conditions, with instances of "severe overcrowding" and "lame and dead birds". Paul Roger, a vet and founder member of AWSELVA, said birds in the footage were exhibiting "behavioural signs of stress such as feather pecking and topical skin infection". KFC's actions were branded "misleading".<ref>{{Cite web |date=April 12, 2022 |title=KFC faces backlash over 'misleading' portrayal of UK chicken farming |url=https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana |access-date=August 24, 2022 |website=the Guardian |language=en |archive-date=April 12, 2022 |archive-url=https://web.archive.org/web/20220412083129/https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana |url-status=live }}</ref> |
In early 2022 a promotional video was shot with influencer [[Niko Omilana]] showing a chicken farm in the KFC supply chain. The video depicted birds with a good quality of life. Animal rights activists entered the same farm months later and found vastly different conditions, with instances of "severe overcrowding" and "lame and dead birds". Paul Roger, a vet and founder member of AWSELVA, said birds in the footage were exhibiting "behavioural signs of stress such as feather pecking and topical skin infection". KFC's actions were branded "misleading".<ref>{{Cite web |date=April 12, 2022 |title=KFC faces backlash over 'misleading' portrayal of UK chicken farming |url=https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana |access-date=August 24, 2022 |website=the Guardian |language=en |archive-date=April 12, 2022 |archive-url=https://web.archive.org/web/20220412083129/https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana |url-status=live }}</ref> |
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On November 9, 2022, KFC Germany issued an announcement inviting its German audience to celebrate [[Kristallnacht]] with "Cheesy Chicken". An apology was issued shortly afterwards, blaming the original message as "error in our system".<ref>{{cite news |last1=Binley |first1=Alex |title=KFC apologises after German Kristallnacht promotion |url=https://www.bbc.co.uk/news/world-europe-63499057 |access-date=November 10, 2022 |work=BBC News |date=November 10, 2022 |archive-date=November 10, 2022 |archive-url=https://web.archive.org/web/20221110152338/https://www.bbc.co.uk/news/world-europe-63499057 |url-status=live }}</ref> |
On November 9, 2022, KFC Germany issued an announcement inviting its German audience to celebrate [[Kristallnacht]] with "Cheesy Chicken". An apology was issued shortly afterwards, blaming the original message as an "error in our system".<ref>{{cite news |last1=Binley |first1=Alex |title=KFC apologises after German Kristallnacht promotion |url=https://www.bbc.co.uk/news/world-europe-63499057 |access-date=November 10, 2022 |work=BBC News |date=November 10, 2022 |archive-date=November 10, 2022 |archive-url=https://web.archive.org/web/20221110152338/https://www.bbc.co.uk/news/world-europe-63499057 |url-status=live }}</ref> |
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In May of 2024, the closure of the outlet in [[Malaysia]] was reported due to the ongoing [[Israeli–Palestinian conflict]].<ref>{{Cite web |title=KFC Malaysia temporarily closes outlets amid Gaza boycott |url=https://www.aljazeera.com/economy/2024/5/3/kfc-malaysia-temporarily-closes-outlets-amid-gaza-boycott |access-date=August 6, 2024 |website=Al Jazeera |language=en |archive-date=May 23, 2024 |archive-url=https://web.archive.org/web/20240523162956/https://www.aljazeera.com/economy/2024/5/3/kfc-malaysia-temporarily-closes-outlets-amid-gaza-boycott |url-status=live }}</ref> Attacks on two outlets in [[Baghdad]], [[Iraq]] were also reported.<ref>{{Cite news |title=Two KFC outlets attacked in Baghdad over Gaza war, police sources say |url=https://www.reuters.com/world/middle-east/two-kfc-outlets-attacked-baghdad-over-gaza-war-police-sources-say-2024-05-27/ |access-date=August 6, 2024 |work=Reuters}}</ref> |
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In September 2024, KFC announced that it would not meet the Better Chicken Commitment, an animal welfare pledge made in 2019. The commitment includes several welfare standards, such as adopting slower-growing breeds by 2026, but as of 2024, only 1% of KFC's chickens were from such breeds.<ref>{{Cite news |last=Ungoed-Thomas |first=Jon |date=2024-11-23 |title=KFC drops pledge to stop using 'Frankenchickens' in the UK |url=https://www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk |access-date=2024-12-08 |work=The Observer |language=en-GB |issn=0029-7712}}</ref> |
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==See also== |
==See also== |
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<ref name="Barmash-1971">{{cite news|last=Barmash|first=Isadore|title=Chief Expected to Leave Kentucky Fried Chicken|newspaper=New York Times|date=July 23, 1971}}</ref> |
<ref name="Barmash-1971">{{cite news|last=Barmash|first=Isadore|title=Chief Expected to Leave Kentucky Fried Chicken|newspaper=New York Times|date=July 23, 1971}}</ref> |
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<ref name="Stevenson-1986">{{cite news|last=Stevenson|first=Richard W.|title=Pepsico to Acquire Kentucky Fried: Deal Worth $850 Million|newspaper=New York Times|date=July 25, 1986}}</ref> |
<ref name="Stevenson-1986">{{cite news|last=Stevenson|first=Richard W.|title=Pepsico to Acquire Kentucky Fried: Deal Worth $850 Million|newspaper=New York Times|date=July 25, 1986}}</ref> |
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<ref name="Brooks, Nancy Rivera-1986">{{cite news |title=Pepsico to Buy Kentucky Fried From RJR Nabisco – $850-Million Deal Is Good for Both Firms-Analysts |author=Brooks, Nancy Rivera |url= |
<ref name="Brooks, Nancy Rivera-1986">{{cite news |title=Pepsico to Buy Kentucky Fried From RJR Nabisco – $850-Million Deal Is Good for Both Firms-Analysts |author=Brooks, Nancy Rivera |url=https://www.latimes.com/archives/la-xpm-1986-07-25-fi-0-story.html |newspaper=Los Angeles Times |date=July 25, 1986 |access-date=June 30, 2012 |archive-date=October 15, 2012 |archive-url=https://web.archive.org/web/20121015120730/http://articles.latimes.com/1986-07-25/business/fi-0_1_rjr-nabisco |url-status=live }}</ref> |
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<ref name="Seth Stevenson-2004">{{cite magazine |url=http://www.slate.com/articles/business/ad_report_card/2004/05/alphabet_soup.html |title=Alphabet Soup |author=Seth Stevenson |date=May 3, 2004 |magazine=Slate |access-date=June 28, 2012 |archive-date=May 16, 2012 |archive-url=https://web.archive.org/web/20120516154844/http://www.slate.com/articles/business/ad_report_card/2004/05/alphabet_soup.html |url-status=live }}</ref> |
<ref name="Seth Stevenson-2004">{{cite magazine |url=http://www.slate.com/articles/business/ad_report_card/2004/05/alphabet_soup.html |title=Alphabet Soup |author=Seth Stevenson |date=May 3, 2004 |magazine=Slate |access-date=June 28, 2012 |archive-date=May 16, 2012 |archive-url=https://web.archive.org/web/20120516154844/http://www.slate.com/articles/business/ad_report_card/2004/05/alphabet_soup.html |url-status=live }}</ref> |
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<ref name="Chicago Tribune-1997">{{cite news | url= |
<ref name="Chicago Tribune-1997">{{cite news | url=https://www.chicagotribune.com/1997/10/07/pepsico-to-tricon/ | work=Chicago Tribune | title=Pepsico To Tricon | date=October 7, 1997 | access-date=September 27, 2013 | archive-date=October 2, 2013 | archive-url=https://web.archive.org/web/20131002142013/http://articles.chicagotribune.com/1997-10-07/business/9710070298_1_drinks-and-frito-lay-snacks-pepsico-food-systems-restaurant-supply-restaurant-supply-unit | url-status=live }}</ref> |
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<ref name="New York Times-1997">{{cite news | url=https://www.nytimes.com/1997/06/28/business/pepsico-picks-name-for-planned-spinoff.html | work=New York Times | title=Pepsico Picks Name For Planned Spinoff | date=June 28, 1997 | access-date=September 27, 2013 | archive-date=May 5, 2013 | archive-url=https://web.archive.org/web/20130505130643/http://www.nytimes.com/1997/06/28/business/pepsico-picks-name-for-planned-spinoff.html | url-status=live }}</ref> |
<ref name="New York Times-1997">{{cite news | url=https://www.nytimes.com/1997/06/28/business/pepsico-picks-name-for-planned-spinoff.html | work=New York Times | title=Pepsico Picks Name For Planned Spinoff | date=June 28, 1997 | access-date=September 27, 2013 | archive-date=May 5, 2013 | archive-url=https://web.archive.org/web/20130505130643/http://www.nytimes.com/1997/06/28/business/pepsico-picks-name-for-planned-spinoff.html | url-status=live }}</ref> |
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<ref name="Kleber2000">{{cite book|author=Kleber, John E.|title=The Encyclopedia of Louisville|url=https://books.google.com/books?id=pXbYITw4ZesC|access-date=September 11, 2012|date=December 4, 2000|publisher=University Press of Kentucky|isbn=978-0-8131-2100-0|page=482|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151808/https://books.google.com/books?id=pXbYITw4ZesC|url-status=live}}</ref> |
<ref name="Kleber2000">{{cite book|author=Kleber, John E.|title=The Encyclopedia of Louisville|url=https://books.google.com/books?id=pXbYITw4ZesC|access-date=September 11, 2012|date=December 4, 2000|publisher=University Press of Kentucky|isbn=978-0-8131-2100-0|page=482|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151808/https://books.google.com/books?id=pXbYITw4ZesC|url-status=live}}</ref> |
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Latest revision as of 05:10, 13 December 2024
Company type | Subsidiary |
---|---|
Industry | Restaurants |
Genre | Fast food restaurant |
Founded |
|
Founder | |
Headquarters | 1441 Gardiner Lane Louisville, Kentucky, U.S. Dallas, Texas, U.S. (global) |
Number of locations | 30,000[1] (2024) |
Area served | Worldwide (145 countries) |
Key people | |
Products |
|
Revenue | US$2.83 billion (2023)[3] |
Parent | Yum! Brands |
Website | kfc.com |
KFC Corporation,[4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with over 30,000 locations globally in 150 countries as of April 2024[update].[5] The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.[6]
KFC was founded by Colonel Harland Sanders (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant-franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake County, Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history and his image remains widely used in KFC advertising to this day. However, the company's rapid expansion overwhelmed the aging Sanders, and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964.
KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, which was taken over by the R. J. Reynolds food and tobacco conglomerate; that company sold the chain to PepsiCo. The chain continued to expand overseas, however, and in 1987 it became the first Western restaurant chain to open in China. It has since expanded rapidly in China, which is now the company's single largest market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure-fried chicken pieces, seasoned with Sanders' signature recipe of "11 herbs and spices". The constituents of the recipe are a trade secret. Larger portions of fried chicken are served in a cardboard "bucket", which has become a feature of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet sandwiches and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks; the latter often supplied by PepsiCo. KFC is known for its slogans "It's Finger Lickin' Good!", "Nobody does chicken like KFC", "We do chicken right", and "So good".
History
Sanders Court & Café
Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana (near Louisville, Kentucky).[7] When Sanders was five years old, his father died, forcing his mother to work at a canning plant.[8] This left Sanders, as the eldest son, to care for his two younger siblings.[8] After he reached seven years of age, his mother taught him how to cook.[7] After leaving the family home at the age of 13, Sanders passed through several professions with mixed success.[9]
In 1930, Sanders took over a Shell filling station on U.S. Route 25 just outside North Corbin, Kentucky, a small town on the edge of the Appalachian Mountains.[10] It was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and country ham.[10] After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables.[11] By 1936, this had proven successful enough for Sanders to be given the honorary title of Kentucky Colonel by Governor Ruby Laffoon.[12] In 1937 he expanded his restaurant to 142 seats and added a motel he purchased across the street, naming it Sanders Court & Café.[13]
Sanders was unhappy with the 35 minutes it took to prepare his chicken in an iron frying pan, but he refused to deep fry the chicken, which he believed lowered the quality of the product.[14] If he pre-cooked the chicken in advance of orders, there was sometimes wastage at day's end.[7] In 1939, the first commercial pressure cookers were released onto the market, mostly designed for steaming vegetables.[15] Sanders bought one and modified it into a pressure fryer, which he then used to fry chicken.[16] The new method reduced production time to be comparable with deep frying while, in the opinion of Sanders, retaining the quality of pan-fried chicken.[14]
"Original Recipe" and franchising
In July 1940, Sanders finalized what came to be known as his "Original Recipe" of 11 herbs and spices.[17] Although he never publicly revealed the recipe, he said the ingredients included salt and pepper and that the rest "stand on everybody's shelf".[18] After being recommissioned as a Kentucky Colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee, wearing a black frock coat (later switched to a white suit) and a string tie and referring to himself as "the Colonel".[18] His associates went along with the title change, "jokingly at first and then in earnest", according to biographer Josh Ozersky.[19]
In 1952, Sanders franchised his recipe to his friend Pete Harman of South Salt Lake, Utah, the operator of one of the city's largest restaurants.[20] The Sanders Court & Café generally served travelers, so when the route planned in 1955 for Interstate 75 bypassed his properties, Sanders sold them and traveled the US to franchise his recipe to restaurant owners.[21] Independent restaurants would pay four (later five) cents on each chicken as a franchise fee in exchange for Sanders' recipe and the right to feature it on their menus and use his name and likeness for promotional purposes.[22]
Don Anderson, a sign painter hired by Harman, coined the name "Kentucky Fried Chicken".[23] For Harman, the addition of KFC was a way of differentiating his restaurant from competitors; a product from Kentucky was exotic and evoked imagery of Southern hospitality.[23] Harman trademarked the phrase "It's finger lickin' good", which eventually became the company slogan.[22] He also introduced the "bucket meal" in 1957 (14 pieces of chicken, five bread rolls and a pint of gravy in a cardboard bucket).[24] Serving their signature meal in a paper bucket was to become an iconic feature of the company.[24]
By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States.[21] KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the hamburger.[25]
With significant growth in tow, the fledgling Kentucky Fried Chicken decided in 1964 that they would begin offering franchise opportunities beyond the Atlantic, and landed on the United Kingdom as its entry point into Europe. As such, the first British KFC eatery opened its doors at 92 Fishergate in Preston, Lancashire, on May 1, 1965, and still operates today.
Pat Grace met with Sanders at his holiday home near Toronto and agreed to franchise the brand in Ireland. In 1970 Grace returned to Ireland after a number of years in Canada to open his first Kentucky Fried Chicken restaurants in Phibsboro shopping center in Dublin. Eventually he opened another six restaurants located in Dublin, Limerick and Cork. After disagreements over cost cutting with KFC management in the early 1980s, the Irish restaurants were renamed to Pat Grace's Famous Fried Chicken reportedly retaining the original recipe. These stores were closed in the late 1980s. Pat Grace went on to wholesale the chicken spice blend under the brand Grace's Perfect Blend.[26][27]
Sale and global expansion
In 1964, Sanders sold KFC to a group of investors led by John Y. Brown Jr. and Jack C. Massey for US$2 million (around US$17 million in 2020).[12] The contract included a lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark.[28] The chain had reached 3,000 outlets in 48 countries by 1970.[29] In July 1971, Brown sold the company to the Connecticut-based Heublein, a packaged food and drinks corporation, for US$285 million (around US$1.8 billion in 2020).[30] Sanders died in 1980, his promotional work making him a prominent figure in American cultural history.[25] By the time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion worth of sales annually.[31]
In 1982, Heublein was acquired by R. J. Reynolds, the tobacco giant.[24] In July 1986, Reynolds announced the sale of KFC to PepsiCo for $850 million (around US$2.0 billion in 2020).[32] The actual sale took place in early October for $840 million.[33][34] PepsiCo made the chain a part of its restaurants division alongside Pizza Hut and Taco Bell.[35] KFC entered the Chinese market in November 1987, with an outlet in Beijing.[24]
In 1991, the KFC name was officially adopted, although it had already been widely known by that initialism.[36] Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".[37] The early 1990s saw a number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993).[38] By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees.[39] In August 1997, PepsiCo spun off its restaurants division as a public company valued at US$4.5 billion (around US$7.3 billion in 2020).[40] The new company was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US$10 billion (around US$16 billion in 2020), making it second in the world only to McDonald's.[41] Tricon was renamed Yum! Brands in May 2002.[42]
On March 31, 2011, Priszm, owner of KFC in Canada, went into bankruptcy protection in Ontario and British Columbia.[43]
By 2015, KFC was struggling, having lost business to other retailers and being surpassed by Chick-fil-A as the leading chicken retailer in the US three years previously. The company launched a new initiative with a plan to revamp its packaging, decor and uniforms and expand its menu. Additionally, beginning in May 2015, a new series of US advertisements was launched featuring Darrell Hammond as Colonel Sanders.[44] In a planned rotation of actors,[45] Norm Macdonald, Jim Gaffigan, George Hamilton and Rob Riggle portrayed Sanders in similar ads through the fall of 2016.[46][47][48][49] In January 2018, country music icon Reba McEntire played the first female Colonel Sanders.[50]
Before leaving as CEO in 2021, Andrea Zahumensky told Ad Age the "brand assets that we're so lucky to have" were the bucket, the three stripes and the full name Kentucky Fried Chicken. All of these were being used more by the chain.[51]
Australia rebranded KFC back to its original name, "Kentucky Fried Chicken" in 2019.[52]
Operations
KFC is a subsidiary of Yum! Brands, one of the largest restaurant companies in the world. KFC had sales of $23 billion in 2013.[53] KFC is incorporated under Delaware General Corporation Law,[54] and has its headquarters at 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial style building known colloquially as the "White House" due to its resemblance to the US president's home.[55][56] The headquarters contain executive offices and the company's research and development facilities.[57]
Products
KFC's core product offering is pressure fried on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices.[58] The product is typically available in either two- or three-piece individual servings or in a family size cardboard bucket typically holding between six and 16 chicken pieces. In territories that follow the system handed down by Colonel Sanders, such as Canada and the UK, each chicken is divided into nine different cuts (two drumsticks, two thighs, two wings, two breast pieces and one keel);[59][60] however, the United States now uses an eight-piece cut.[61]
The chicken is hand-breaded at individual KFC outlets with wheat flour mixed with seasoning in a two- to four-minute process.[62][63] It is then pressure fried for between seven and 10 minutes (the timing differs between countries) in oil at 185 degrees Celsius.[62][64][65] Following this, the chicken is left to stand for 5 minutes in order for it to sufficiently cool before it is placed in the warming oven.[62] It is KFC policy to discard chicken if it has not been sold within 90 minutes in order to ensure freshness.[62] The frying oil varies regionally and versions used include sunflower, soybean, rapeseed and palm oil.[66] A KFC executive stated that the taste of the chicken will vary between regions depending on the oil variety used and whether the chicken has been corn-fed or wheat-fed.[66]
As well as its core chicken on the bone offering, KFC's major products include chicken burgers (including the Zinger and the Tower); wraps ("Twisters" and "Boxmasters"); and a variety of finger foods, including crispy chicken strips and hot wings.[67][68] Popcorn chicken, which consists of bite-sized pieces of fried chicken, is one of the most widely available KFC products.[69] In some locations, such as in Australia, Belarus, Malaysia and South Africa, chicken nuggets are also sold.[70]
McCormick & Company is KFC's largest supplier of sauces, seasonings and marinades and is a long-term partner in new product development.[63]
Due to the company's previous relationship with PepsiCo, most territories supply PepsiCo products, but exceptional territories include Barbados, Greece, Mexico, New Zealand, the Philippines, Romania,[71] South Africa, Turkey, Indonesia (since 2019),[72] Singapore (since 2022)[73] and Malaysia (since 2022)[74] which stock drinks supplied by The Coca-Cola Company, and Aruba, which stocks RC Cola from the Cott Corporation.[75][71][76][77][78] In Peru, the locally popular Inca Kola is sold.[79]
Launched in 2009, the Krusher/Krushem range of frozen beverages containing "real bits" such as Kit Kat, Oreo and strawberry shortcake is available in over 2,000 outlets.[80] Egg custard tart is a popular dessert worldwide, but other items include ice cream sundaes and tres leches cake in Peru.[81]
In 2012, the "KFC AM" breakfast menu began to be rolled out internationally, including such items as pancakes, waffles and porridge, as well as fried chicken.[82][83]
On August 27, 2019, KFC tested meatless boneless wings and nuggets in Atlanta, Georgia.[84][85]
In February 2023, Kentucky Fried Chicken in Australia announced that several items would no longer be sold in their menu, including wings, popcorn chicken, Nashville hot sauce and strawberry lemonade.[86]
The 11 herbs and spices
Sanders' Original Recipe of "11 herbs and spices" is one of the best known trade secrets in the catering industry.[87][88] The recipe is not patented, because patent law requires public disclosure of an invention and provides protection only for a strictly limited term, whereas trade secrets can remain the intellectual property of their holders in perpetuity.[89]
A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC's Louisville headquarters, along with 11 vials containing the herbs and spices.[90][91] To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories before it is given to McCormick, who add the second half.[92]
In 1999, a couple who bought the house formerly occupied by Colonel Sanders found scribbled notes purported to be the secret recipe. Initially, KFC wanted to file a lawsuit against the couple to stop an auction of the notes but, by early 2001, it dropped the lawsuit, claiming the scribbled notes are "nowhere close" to the original recipe.[93]
Joe Ledington of Kentucky, a nephew by marriage of Colonel Sanders, claimed to have found a copy of the original KFC fried chicken recipe on a handwritten piece of paper in an envelope in a scrapbook. In August 2016, Chicago Tribune staffers conducted a cooking test of this recipe and claimed after a few attempts that, with the addition of the MSG flavor-enhancer Ac'cent, they produced fried chicken which tasted "indistinguishable" from the chicken they purchased at KFC.[94]
Regionalized menus
KFC adapts its menu internationally to suit regional tastes and there are over 300 KFC menu items worldwide.[95] Some locations, such as the UK and the US, sell grilled chicken.[96][97] In predominantly Islamic countries, the chicken served is halal.[62] In Asia,[vague] there is a preference for spicy foods, such as the Zinger chicken burger.[98] In many international markets, the seasoning used for the core chicken pieces product is available as a hot and spicy version as an alternative to the classic KFC recipe. The hot and spicy coating, as well as having a spicier flavour, also has a crispy consistency. In Bangladesh, India, Nepal and Sri Lanka, a grilled chicken known as "Smoky Red" is available. KFC locations in Taiwan, Hong Kong, Macau and Vietnam offer a roasted option known as Flava Crava. KFC's menu in China includes, among other items incorporating Chinese food items, rice bowls, noodle dishes, and chicken prepared in the style of Peking duck.[99] Some locations in the US sell fried chicken livers and gizzards.[100] A small number of US outlets offer an all-you-can-eat buffet option with a limited menu.[101]
Value menu items are sold under the "Streetwise" name in locations such as Canada, Nigeria, South Africa and Mauritius.[102] Side dishes often include French fries, coleslaw, barbecue baked beans, corn on the cob, mashed potato, bread rolls and American biscuits.[103][104] Salads include the bean salad, the Caesar salad and the garden salad.[105] In a number of territories, KFC sells onion rings.[106] In most of Asia, several Sub-Saharan Africa and Pacific markets, rice based side dishes are often sold.[107] In Greece and Bulgaria, potato wedges are sold instead of French fries.[108]
In a number of Eastern European locations and Portugal, beer is offered in addition to soft drinks.[109][110][111] In 2023 KFC branches in UK and Ireland introduced new 'signature fries' (fries coated in herbs and spice) in an attempt to improve the taste of the fries.[112]
-
Hot wings and fries served in paper buckets
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Hot wings menu set sold in Berlin
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Hot & spicy chicken, colonel rice, coleslaw and nuggets in Malaysia
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Spaghetti and gravy as sold in the Philippines
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KFC century eggs and pork congee sold in China in breakfast hours only
Equipment
KFC initially used stove-top covered cooking pots to fry its chicken.[113] In the 1960s, the officially recommended model was the L S Hartzog developed "KFC 20-Head Cooker", a large device that cost $16,000.[114] The Hartzog model had no oil filtration system, meaning that filtering had to be done manually, and the pressure fryers occasionally exploded often harming employees.[113] In 1969, inventor and engineer Winston L. Shelton developed the "Collectramatic" pressurized fryer to overcome the problems KFC faced in quickly frying chicken to meet growing customer demand. The Collectramatic used precision time and temperature controls and self-filtered the cooking oil – all while meeting Colonel Sanders' high standards.[113] Fred Jeffries, then vice president of purchasing at KFC, claimed that the invention helped fuel the company's rapid expansion and success:
There's no way it (KFC) could have grown as it did without the Collectramatic. Stores were doing about $200,000 a year in sales on average with the pots...but they could never have done the $900,000 a year it became without Win's fryer. He (Shelton) helped set the stage for that with true engineering thinking.[113]
Although a number of franchisees bought the Collectramatic, which had the support of Colonel Sanders from 1970 onwards, John Y. Brown Jr. had given tacit approval to franchisees to exclusively use the older L S Hartzog fryer, saying "Though those old pots were damn dangerous, at least we knew they worked! I was mostly afraid these new fryers would break down in the middle of business."[113] Brown warned franchisees that they were in violation of their contract if they used the Collectramatic.[113] Brown held his ground on the issue until he learned that his father, John Y. Brown Sr., who owned multiple KFC franchises, was successfully using the Collectramatic in every franchise he owned.[113] The issue was eventually resolved after Heublein purchased KFC, acquired Hartzog and nullified the contract.[114] The Collectramatic has been an approved pressure fryer for KFC from 1972 onwards.[114]
From 2013 onwards, KFC has been transitioning from using Collectramatic cookers to pressure fryers produced by Henny Penny, which supplies KFC with various equipment.[115] The 'Velocity' series of pressure fryers includes increased load capacity, automatic oil filtration and increased oil longevity.
Advertising
Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality".[116] Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week".[117][118] The "finger lickin' good" slogan was used from 1956 and went on to become one of the best-known slogans of the 20th century.[119] The trademark expired in the US in 2006.[120] The first KFC logo was introduced in 1952 and featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel.[121] In 1962, Dave Thomas took Colonel Sanders' bucket and turned it into a sign[122] that revolved in a circular motion in front of almost every American KFC outlet.[123]
Advertising played a key role at KFC after it was sold by Sanders and the company began to advertise on US television with a budget of US$4 million in 1966.[124] In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, Leo Burnett.[24] A notable Burnett campaign in 1972 was the "Get a bucket of chicken, have a barrel of fun" jingle, performed by Barry Manilow.[24] By 1976, KFC was one of the largest advertisers in the US.[125]
Controversies and criticism
Since the beginning of the 21st century, fast food has been criticized for its animal welfare record, its links to obesity and its environmental impact.[126] Eric Schlosser's book Fast Food Nation (2002) and Morgan Spurlock's film Super Size Me (2004) reflected these concerns.[23] Since 2003, People for the Ethical Treatment of Animals (PETA) has protested KFC's choice of poultry suppliers worldwide.[127] The exception is KFC Canada, which signed an agreement pledging to only use "animal-friendly" suppliers.[128] President of KFC's US division Gregg Dedrick said PETA mischaracterized KFC as a poultry producer rather than a purchaser of chickens.[129] In 2008, Yum! stated: "[As] a major purchaser of food products, [Yum!] has the opportunity and responsibility to influence the way animals supplied to us are treated. We take that responsibility very seriously, and we are monitoring our suppliers on an ongoing basis."[130]
In 2006, Greenpeace accused KFC Europe of sourcing the soya bean for its chicken feed from Cargill, which had been accused of clearing large swathes of the Amazon rainforest in order to grow the crop.[131]
In 2010, according to The Guardian, "in the US where fried chicken remains closely associated with age-old racist stereotypes about black people in the once segregated south", KFC Australia aired the 30-second promotion on television named "KFC's cricket survival guide" which shows a white cricket fan surrounded by black fans from the opposing team. The television announcer asks, "Need a tip when you're stuck in an awkward situation?" The fan passes around his "bucket of KFC", even though the commercial was intended for an Australian audience, which found its way to social media in the United States, prompting sharp disapproval. KFC Australia made a statement to the fact the commercial was "misinterpreted by a segment of people in the US" and it was a "light-hearted reference to the West Indian cricket team" and "The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism...We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity".[132]
In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood.[133] Independent forensic tests showed that some packaging contained more than 50 percent mixed tropical hardwood fiber, sourced from Asia Pulp & Paper (APP).[134][135] APP said such fiber can be found in recycled paper, or: "It can also come from tree residues that are cleared, after a forest area has become degraded, logged-over or burned, as part of a sustainable development plan. APP has strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged-over forest areas and sustainable wood fiber enters the production supply chain."[134] KFC said: "From a global perspective, 60 percent of the paper products that Yum! (our parent company) sources are from sustainable sources. Our suppliers are working towards making it 100 percent."[133]
In December 2012, the chain was criticized in China when it was discovered that a number of KFC suppliers had been using growth hormones and an excessive amount of antibiotics on its poultry in ways that violated Chinese law.[136] In February 2013, Yum! CEO David Novak admitted that the scandal had been "longer lasting and more impactful than we ever imagined."[136] The issue is of major concern to Yum!, which earns almost half of its profits from China, largely through the KFC brand. In March 2013, Yum! reported that sales had rebounded in February, but that lower sales in December and January would result in a decline in same-store sales of 20 percent in the first quarter.[137]
In 2017, KFC was fined £950,000 after two workers in the UK were scalded by boiling hot gravy. The company admitted to charges of failing in a duty of care to employees and was ordered by Teesside Crown Court in Middlesbrough to pay fines of £800,000 and £150,000.[138]
In February 2018, logistics mismanagement by DHL, which had been selected by KFC UK as their new delivery partner, caused a chicken shortage in the United Kingdom – KFC's largest market in Europe – forcing the company to temporarily close hundreds of restaurants around the country.[139] KFC apologized by taking out adverts in British newspapers showing the company's initials rearranged to read "FCK", followed by an apology, which was well received.[140]
In November 2021, Finland's first KFC restaurant was opened at the Itis shopping center in Itäkeskus, Helsinki. A few days before the opening day, a tent had appeared in front of the restaurant, where a man who had kept his identity secret for a few days had stayed,[141] and who on the opening day revealed himself to the public as a vegan activist defending animal rights.[142][143] After trying to give his speech to those present, the security company carried him away.[142] Even before the opening of the restaurant, in October, news of a controversy over the procurement of a broiler for food from Poland; the cause is mainly related to the risk of salmonella in broilers, which is a significant problem in Poland, whereas its prevalence in Finland is low.[144]
Following the 2022 Russian invasion of Ukraine, a number of companies have faced growing pressure to halt operations in Russia but have not yet done so. This includes KFC, which has over 1,000 outlets in Russia, more than any other Western fast food chain.[145]
In early 2022 a promotional video was shot with influencer Niko Omilana showing a chicken farm in the KFC supply chain. The video depicted birds with a good quality of life. Animal rights activists entered the same farm months later and found vastly different conditions, with instances of "severe overcrowding" and "lame and dead birds". Paul Roger, a vet and founder member of AWSELVA, said birds in the footage were exhibiting "behavioural signs of stress such as feather pecking and topical skin infection". KFC's actions were branded "misleading".[146]
On November 9, 2022, KFC Germany issued an announcement inviting its German audience to celebrate Kristallnacht with "Cheesy Chicken". An apology was issued shortly afterwards, blaming the original message as an "error in our system".[147]
In May of 2024, the closure of the outlet in Malaysia was reported due to the ongoing Israeli–Palestinian conflict.[148] Attacks on two outlets in Baghdad, Iraq were also reported.[149]
In September 2024, KFC announced that it would not meet the Better Chicken Commitment, an animal welfare pledge made in 2019. The commitment includes several welfare standards, such as adopting slower-growing breeds by 2026, but as of 2024, only 1% of KFC's chickens were from such breeds.[150]
See also
- Cuisine of the Southern United States
- List of chicken restaurants
- List of fast food restaurant chains
- List of major employers in Louisville, Kentucky
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External links
- KFC
- 1930 establishments in Kentucky
- 1964 mergers and acquisitions
- 1971 mergers and acquisitions
- 1986 mergers and acquisitions
- American companies established in 1930
- American corporate subsidiaries
- Chicken chains of the United States
- Companies based in Louisville, Kentucky
- Companies that have filed for bankruptcy in Canada
- Fast-food chains of the United States
- Fast-food poultry restaurants
- Kentucky cuisine
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- Multinational companies headquartered in the United States
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- Restaurants established in 1930
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