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The '''Brides of March''' is an annual event that takes place in [[San Francisco]], [[California]], US<ref>{{Cite magazine |last=Brownlee |first=John |title=Beware The Brides of March |url=https://www.wired.com/2007/03/beware-the-brid/ |access-date=2024-03-20 |magazine=Wired |language=en-US |issn=1059-1028}}</ref><ref>{{Cite web |last=Beale |first=Scott |date=2006-03-10 |title=Brides of March 2006 |url=https://laughingsquid.com/brides-of-march/ |access-date=2024-03-20 |website=Laughing Squid |language=en-US}}</ref><ref>{{Cite web |title=Photos: The Brides of March Gathering in San Francisco |url=https://www.sfstation.com/2017/03/20/photos-the-brides-of-march-gathering-in-san-francisco/ |access-date=2024-03-20 |website=SF Station {{!}} San Francisco's City Guide |language=en-US}}</ref><ref>{{Cite web |title=The Brides of March Take to the Streets of SF - Photos |url=https://www.sfstation.com/2016/03/20/cacophony-society-brides-of-march/ |access-date=2024-03-20 |website=SF Station {{!}} San Francisco's City Guide |language=en-US}}</ref><ref>{{Cite web |title=Brides of March Mar 19, 2016 from Tunnel Top Bar to Union Square |url=https://photos.sfstation.com/City-Events/Brides-of-March/i-r3dhjD9 |access-date=2024-03-20 |website=photos.sfstation.com |language=en}}</ref><ref>{{Cite web |title=Brides of March Mar 19, 2016 from Tunnel Top Bar to Union Square |url=https://photos.sfstation.com/City-Events/Brides-of-March/i-SNJ96mQ |access-date=2024-03-20 |website=photos.sfstation.com |language=en}}</ref> and other cities around March 15.<ref name="sfgate2018-03">{{cite web
⚫
The '''Brides of March''' is an annual event that takes place in [[San Francisco]], California and other cities around March 15. Started by the [[Cacophony Society]], the event's name is a a pun on the term [[Ides of March]], and is a parody of weddings in western culture. The event, which began in 1999, is part [[pub crawl]] and part street theater, while wearing a [[thrift store]] [[wedding dress]].
| url = https://www.sfgate.com/bayarea/article/Brides-of-March-SF-pub-crawl-wedding-dresses-12762858.php
| title = Blushing 'brides' and one T-Rex storm San Francisco for 'Brides of March'
| date = 2018-03-18
| first = Graph
| last = Massara
| website = [[SF Gate]]
| access-date = 2018-10-13
⚫
}}</ref> Started by the [[Cacophony Society]], the event's name is a pun on the term [[Ides of March]], and is a parody of weddings in western culture. The event, which began in 1999, is part [[pub crawl]] and part [[street theater]]<ref>{{Citation |title=Brides of March 2015 San Francisco California |url=https://www.youtube.com/watch?v=Yrq8i_gIqH8 |access-date=2024-03-20 |language=en}}</ref> while wearing a [[thrift store]] [[wedding dress]].


== History ==
Brides may be of any gender, but the wearing of traditional white wedding dresses, or something resembling them, is the point of the event. In recent years there have been a greater number of gothic brides who wear black, alien brides and other variations on the theme.
Michele Michele got the idea while looking at used wedding dresses at a thrift store in 1999:<ref>{{Citation |title=Brides of March - Mini Documentary - San Francisco Culture - HD |url=https://www.youtube.com/watch?v=ZYkcgnhCI9E |access-date=2024-03-20 |language=en}}</ref>{{blockquote|I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist ‘[[Détournement|Detournament]]’, the hijacking of a message.<ref>{{Cite web |last=dangerranger |date=2016-02-09 |title=2020 Brides of March |url=https://dangerranger.wordpress.com/2016/02/08/brides-of-march/ |access-date=2024-03-20 |website=danger ranger |language=en}}</ref>}}


Brides of any gender are encouraged to participate, but the wearing of traditional white wedding dresses or something resembling them, preferably obtained second-hand, is the point of the event. Variations on bridal themes are also highly encouraged - in recent years there have been a greater number of gothic brides who wear black, alien brides,<ref name=":0">{{Cite news |title=Brides of March |url=https://www.flickr.com/groups/bridesofmarch/pool/ |access-date=2024-03-20 |work=Flickr |language=en-us}}</ref> bridezillas,<ref name="sfgate2018-03" /> priests,<ref name=":0" /> bunny brides, left-at-the-altar brides, Wonder Woman brides,<ref>{{Cite web |last=Leatherman |first=Benjamin |title=The Brides of March bar crawl brought white-gowned fun to Phoenix |url=https://www.phoenixnewtimes.com/arts/see-38-photos-of-phoenixs-brides-of-march-wedding-dress-bar-crawl-18447882 |access-date=2024-03-20 |website=Phoenix New Times |language=en}}</ref> wedding planners,<ref>{{Citation |title=The Best Brides of March |url=https://www.youtube.com/watch?v=dCCJP3CVajc |access-date=2024-03-20 |language=en}}</ref> clown brides,<ref name=":0" /> mail order brides, shotgun wedding brides,<ref name=":0" /> runaway brides,<ref>{{Citation |title=The Brides Of March |url=https://vimeo.com/3737934 |access-date=2024-03-20 |language=en}}</ref> and others. Participants are encouraged to be creative when planning their attire, accessories, and props.
Like its Cacophony Society counterpart "[[Santarchy]]", the tradition has spread worldwide and now includes gatherings in Austin, Reno, Portland, Los Angeles, Seattle, Boston, London, and Japan, among others.
[[File:Brides of March 2024.jpg|thumb|Brides of March 2024]]
Some Brides of March walking tours have had a story-line focus, with brides visiting local engagement ring shops, formal wear stores, bakeries, the Nordstrom makeup counter for touch ups, and other on-theme destinations in between pubs and restaurants. Others have a less formal walking tour, choosing a route that allows them to bar-hop as a group or even splinter off into several smaller groups.


The Brides of March is now held elsewhere in the US including [[Austin, Texas]]; [[Dallas, Texas]], [[Boston, Massachusetts]]; [[Los Angeles]] and [[San Diego, California]]; [[Boulder, Colorado]]; [[New York City]];<ref>{{cite web |date=2014-03-15 |title=Beware the Brides of March |url=http://www.nydailynews.com/news/beward-brides-march-gallery-1.1722941 |access-date=2018-10-13 |website=[[New York Daily News]]}}{{dead link|date=April 2024}}</ref> [[Reno]] and [[Las Vegas, Nevada]]; [[Phoenix, Arizona|Phoenix]]<ref>{{Cite web |last=Leatherman |first=Benjamin |title=Brides of March 2017: A Field Guide to Saturday's Bar Crawl in Downtown Phoenix |url=https://www.phoenixnewtimes.com/arts/brides-of-march-2017-a-field-guide-to-saturdays-bar-crawl-in-downtown-phoenix-9146862 |access-date=2024-03-20 |website=Phoenix New Times |language=en}}</ref><ref>{{Cite web |last=Leatherman |first=Benjamin |title=Your guide to Phoenix's Brides of March 2024: Bars, schedule and more |url=https://www.phoenixnewtimes.com/arts/brides-of-march-phoenix-bar-crawl-guide-6617534 |access-date=2024-03-20 |website=Phoenix New Times |language=en}}</ref><ref>{{Cite web |title=Photos: Brides of March |url=https://www.azcentral.com/picture-gallery/entertainment/events/2015/03/16/photos-brides-of-march/24865985/ |access-date=2024-03-20 |website=The Arizona Republic |language=en-US}}</ref><ref>{{Cite web |last=Hwang |first=Kellie |title=Brides of March in Phoenix,3/14 |url=https://www.azcentral.com/story/entertainment/events/2015/03/09/brides-of-march-charlies-phoenix-az-cacophony-society/24659471/ |access-date=2024-03-20 |website=The Arizona Republic |language=en-US}}</ref><ref>{{Cite web |last=Leatherman |first=Benjamin |title=Everything You Need to Know About Brides of March 2018 |url=https://www.phoenixnewtimes.com/arts/brides-of-march-2018-phoenix-10215183 |access-date=2024-03-20 |website=Phoenix New Times |language=en}}</ref><ref>{{Cite web |last=Hurst |first=Tyler |date=2009-03-15 |title=Beware the Brides Of March |url=https://downtownphoenixjournal.com/2009/03/14/beware-brides-march/ |access-date=2024-03-20 |website=Downtown Phoenix Journal |language=en-US}}</ref> (started in 2008)<ref>{{cite web
* [http://austinbrides.tumblr.com/ Austin Brides of March]
| url = https://www.phoenixnewtimes.com/arts/be-a-bride-in-this-weekends-brides-of-march-6582951
* [http://www.myspace.com/thebridesofmarch/ London Brides of March]
* [http://seattlebridesofmarch.com/ Seattle Brides of March]
| title = Be a Bride in This Weekend's Brides of March
| first = Christen
⚫
* [http://www.bridesofmarch.org/ Brides of March official web site]
| last = Bejar
⚫
* [http://sf.cacophony.org/ The San Francisco Cacophony Society home page]
| website = [[Phoenix New Times]]
| access-date = 2018-10-13}}</ref> and [[Tucson, Arizona]]; [[Portland, Oregon]]; [[Seattle, Washington]] and [[Lafayette, Indiana]]. In Canada, events are held in [[Toronto]] and in [[Vancouver]] and [[Victoria, British Columbia|Victoria]], [[British Columbia]]. Brides of March events are also held in [[London]], [[Berlin]], [[Melbourne]] and Japan.<ref name="sfgate2018-03" />


Brides of March events in many cities were canceled in 2020 and 2021 due to the [[COVID-19 pandemic]], but resumed in some cities beginning in 2022, including San Francisco.<ref>{{Cite web |date=2024-03-17 |title=San Francisco's Brides of March just want to have fun—and spoof marriage |url=https://sfstandard.com/2024/03/16/brides-of-march-just-want-to-have-fun-spoof-the-state-of-marriage/ |access-date=2024-03-20 |website=The San Francisco Standard |language=en}}</ref><ref>{{Cite web |last=Italic |first=The Bold |date=2024-03-24 |title=They all said yes to the dress |url=https://thebolditalic.com/they-all-said-yes-to-the-dress-71f0e345e780 |access-date=2024-03-25 |website=Medium |language=en}}</ref>

== References ==
<references/>

== External links ==
⚫
* [http://sf.cacophony.org/ The San Francisco Cacophony Society home page]
⚫
* [https://twitter.com/bridesofmarch The Brides of March on Twitter]
*


[[Category:Pub crawls]]
[[Category:Pub crawls]]

Latest revision as of 07:38, 17 December 2024

The Brides of March is an annual event that takes place in San Francisco, California, US[1][2][3][4][5][6] and other cities around March 15.[7] Started by the Cacophony Society, the event's name is a pun on the term Ides of March, and is a parody of weddings in western culture. The event, which began in 1999, is part pub crawl and part street theater[8] while wearing a thrift store wedding dress.

History

[edit]

Michele Michele got the idea while looking at used wedding dresses at a thrift store in 1999:[9]

I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist ‘Detournament’, the hijacking of a message.[10]

Brides of any gender are encouraged to participate, but the wearing of traditional white wedding dresses or something resembling them, preferably obtained second-hand, is the point of the event. Variations on bridal themes are also highly encouraged - in recent years there have been a greater number of gothic brides who wear black, alien brides,[11] bridezillas,[7] priests,[11] bunny brides, left-at-the-altar brides, Wonder Woman brides,[12] wedding planners,[13] clown brides,[11] mail order brides, shotgun wedding brides,[11] runaway brides,[14] and others. Participants are encouraged to be creative when planning their attire, accessories, and props.

Brides of March 2024

Some Brides of March walking tours have had a story-line focus, with brides visiting local engagement ring shops, formal wear stores, bakeries, the Nordstrom makeup counter for touch ups, and other on-theme destinations in between pubs and restaurants. Others have a less formal walking tour, choosing a route that allows them to bar-hop as a group or even splinter off into several smaller groups.

The Brides of March is now held elsewhere in the US including Austin, Texas; Dallas, Texas, Boston, Massachusetts; Los Angeles and San Diego, California; Boulder, Colorado; New York City;[15] Reno and Las Vegas, Nevada; Phoenix[16][17][18][19][20][21] (started in 2008)[22] and Tucson, Arizona; Portland, Oregon; Seattle, Washington and Lafayette, Indiana. In Canada, events are held in Toronto and in Vancouver and Victoria, British Columbia. Brides of March events are also held in London, Berlin, Melbourne and Japan.[7]

Brides of March events in many cities were canceled in 2020 and 2021 due to the COVID-19 pandemic, but resumed in some cities beginning in 2022, including San Francisco.[23][24]

References

[edit]
  1. ^ Brownlee, John. "Beware The Brides of March". Wired. ISSN 1059-1028. Retrieved 2024-03-20.
  2. ^ Beale, Scott (2006-03-10). "Brides of March 2006". Laughing Squid. Retrieved 2024-03-20.
  3. ^ "Photos: The Brides of March Gathering in San Francisco". SF Station | San Francisco's City Guide. Retrieved 2024-03-20.
  4. ^ "The Brides of March Take to the Streets of SF - Photos". SF Station | San Francisco's City Guide. Retrieved 2024-03-20.
  5. ^ "Brides of March Mar 19, 2016 from Tunnel Top Bar to Union Square". photos.sfstation.com. Retrieved 2024-03-20.
  6. ^ "Brides of March Mar 19, 2016 from Tunnel Top Bar to Union Square". photos.sfstation.com. Retrieved 2024-03-20.
  7. ^ a b c Massara, Graph (2018-03-18). "Blushing 'brides' and one T-Rex storm San Francisco for 'Brides of March'". SF Gate. Retrieved 2018-10-13.
  8. ^ Brides of March 2015 San Francisco California, retrieved 2024-03-20
  9. ^ Brides of March - Mini Documentary - San Francisco Culture - HD, retrieved 2024-03-20
  10. ^ dangerranger (2016-02-09). "2020 Brides of March". danger ranger. Retrieved 2024-03-20.
  11. ^ a b c d "Brides of March". Flickr. Retrieved 2024-03-20.
  12. ^ Leatherman, Benjamin. "The Brides of March bar crawl brought white-gowned fun to Phoenix". Phoenix New Times. Retrieved 2024-03-20.
  13. ^ The Best Brides of March, retrieved 2024-03-20
  14. ^ The Brides Of March, retrieved 2024-03-20
  15. ^ "Beware the Brides of March". New York Daily News. 2014-03-15. Retrieved 2018-10-13.[dead link‍]
  16. ^ Leatherman, Benjamin. "Brides of March 2017: A Field Guide to Saturday's Bar Crawl in Downtown Phoenix". Phoenix New Times. Retrieved 2024-03-20.
  17. ^ Leatherman, Benjamin. "Your guide to Phoenix's Brides of March 2024: Bars, schedule and more". Phoenix New Times. Retrieved 2024-03-20.
  18. ^ "Photos: Brides of March". The Arizona Republic. Retrieved 2024-03-20.
  19. ^ Hwang, Kellie. "Brides of March in Phoenix,3/14". The Arizona Republic. Retrieved 2024-03-20.
  20. ^ Leatherman, Benjamin. "Everything You Need to Know About Brides of March 2018". Phoenix New Times. Retrieved 2024-03-20.
  21. ^ Hurst, Tyler (2009-03-15). "Beware the Brides Of March". Downtown Phoenix Journal. Retrieved 2024-03-20.
  22. ^ Bejar, Christen. "Be a Bride in This Weekend's Brides of March". Phoenix New Times. Retrieved 2018-10-13.
  23. ^ "San Francisco's Brides of March just want to have fun—and spoof marriage". The San Francisco Standard. 2024-03-17. Retrieved 2024-03-20.
  24. ^ Italic, The Bold (2024-03-24). "They all said yes to the dress". Medium. Retrieved 2024-03-25.
[edit]
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