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{{Short description|German food company}}
{{About|the German dairy company|other companies|Müller (disambiguation)#Companies{{!}}Müller § Companies}}
{{primary sources|date=April 2011}}
{{primary sources|date=April 2011}}
{{Infobox company
{{Infobox company
|logo = Müller logo.png
| logo = Unternehmensgruppe Theo Müller Logo.svg
|image = 2006 07 03 Müller Konzernzentrale 3.jpg
| logo_size = 250px
| image = 2006 07 03 Müller Konzernzentrale 3.jpg
| image_caption = Headquarters of the Müller Group
| image_caption = Headquarters of the Müller Group
| name = Unternehmensgruppe Theo Müller
| name = Unternehmensgruppe Theo Müller S.e.c.s.
| trade_name = Müller
| trade_name = Müller
|type = [[Privately held corporation|Private]]
| type = [[Privately held corporation|Private]]
|foundation = {{date and age| 1896}}
| foundation = {{date and age| 1896}}
|company_slogan =
| company_slogan =
|hq_location = [[Fischach]], [[Bavaria]], [[Germany]]
| hq_location = [[Fischach]], [[Bavaria]], [[Germany]]
| owner = [[Theo Müller]]
| owner = [[Theo Müller]]
|key_people = {{unbulleted list| Werner Stegmüller <br/>([[Chief executive officer]])}}
| key_people = {{unbulleted list| Werner Stegmüller <br />([[Chief executive officer]])}}
|products = [[Dairy]]
| products = [[Dairy]]
|industry = [[Food]]
| industry = [[Food]]
|num_employees = 27,500 (2019)
| num_employees = 27,500 (2019)
|divisions =
| divisions =
|subsid = [[Müller Milk & Ingredients]]<br/>[[Culina Group]]
| subsid = [[Müller Milk & Ingredients]]<br />[[Culina Group]]
|revenue = [[Euro|€]]5.7 billion (2019)<ref>{{Cite web |date=4 June 2018 |title=Portrait |url=http://www.muellergroup.com/en/group/portrait/ |url-status=dead |archive-url=https://web.archive.org/web/20150329013452/http://www.muellergroup.com/en/group/portrait/ |archive-date=29 March 2015 |access-date=4 June 2018}}</ref>
| revenue = [[Euro|€]]5.7 billion (2019)<ref>{{Cite web |date=4 June 2018 |title=Portrait |url=http://www.muellergroup.com/en/group/portrait/ |url-status=dead |archive-url=https://web.archive.org/web/20150329013452/http://www.muellergroup.com/en/group/portrait/ |archive-date=29 March 2015 |access-date=4 June 2018}}</ref>
|homepage = [https://www.muellergroup.com/ muellergroup.com]
| homepage = [https://www.muellergroup.com/ muellergroup.com]
}}
}}
'''Müller''' is a [[Multinational corporation|multinational]] producer of [[dairy products]], with a headquarters in [[Fischach]] in the German state of [[Bavaria]]. It is one of the best selling yogurt brands in the United Kingdom,<ref name="Muller">{{Cite news |date=1 July 2014 |title=Ronald Kers new CEO of the Unternehmensgruppe Theo Müller |work=Muller Group |url=http://presscentre.muller.co.uk/pressreleases/ronald-kers-new-ceo-of-the-unternehmensgruppe-theo-muller-1014510 |access-date=23 February 2015}}</ref> with a turnover of [[Euro|€]]5.7 billion and more than 27,500 employees in 2019.<ref name="Forbes">{{Cite web |title=Theo Mueller |url=https://www.forbes.com/profile/theo-mueller/ |access-date=23 February 2015 |website=Forbes}}</ref>
'''Müller''' is a German company producing a variety of [[dairy products]], with headquarters in [[Fischach]] in the German state of [[Bavaria]]. Aside from its German home market, Müller is also active on various markets around Europe and beyond. It is, for example, one of the best selling yogurt brands in the United Kingdom.<ref name="Muller">{{Cite news |date=1 July 2014 |title=Ronald Kers new CEO of the Unternehmensgruppe Theo Müller |work=Muller Group |url=http://presscentre.muller.co.uk/pressreleases/ronald-kers-new-ceo-of-the-unternehmensgruppe-theo-muller-1014510 |access-date=23 February 2015}}</ref>
The company achieved a turnover of [[Euro|€]]5.7 billion in 2019 and has more than 27,500 employees.<ref name="Forbes">{{Cite web |title=Theo Mueller |url=https://www.forbes.com/profile/theo-mueller/ |access-date=23 February 2015 |website=Forbes}}</ref>


== History ==
== History ==
The Müller company that was founded in 1896 by in Aretsried, Bavaria.<ref name=Forbes/> In 1971, the founder's grandson [[Theo Müller]] took over as the sole owner.
The Müller company was founded in 1896 in Aretsried, Bavaria.<ref name=Forbes/> In 1971, the founder's grandson [[Theo Müller]] took over as the sole owner.


Through a [[joint venture]] with [[PepsiCo]]'s [[Quaker Oats Company|Quaker Foods]] division, Müller entered the market in the United States in August 2012. The company's plant in the United States opened in [[Batavia, New York]], in June 2013, and was the distribution hub for the United States.<ref>Astley, Mark. [http://www.dairyreporter.com/Processing-Packaging/Muller-Quaker-Dairy-breaks-ground-on-first-US-yogurt-plant Müller Quaker Dairy breaks ground on first US yogurt plant], ''Daily Reporter'', 8 August 2012, Retrieved 20 September 2012</ref> However, the company announced in December 2015 that it would close the plant.<ref>{{Cite web |title=New owner emerges for huge Batavia yogurt plant |url=http://www.democratandchronicle.com/story/news/2015/12/10/batavia-yogurt-plant-closing/77104266/ |access-date=10 December 2015 |website=Rochester Democrat and Chronicle}}</ref> The plant reopened in July 2017, under new ownership by ''Alpina Foods'', but closed down again in January 2019.<ref>{{Cite web |date=9 June 2017 |title='Project Dairy' could create 230 jobs at former Müller Quaker site in $205 million plan |url=https://eu.democratandchronicle.com/story/money/business/2017/06/09/project-dairy-could-create-230-jobs-former-muller-quarker-site-205-million-plan/383693001/ |access-date=10 February 2020 |publisher=eu.democratandchronicle.com}}</ref><ref>{{Cite web |date=22 January 2019 |title=Alpina Foods closes Batavia yogurt plant |url=https://buffalonews.com/2019/01/22/alpina-foods-closes-batavia-yogurt-plant/ |access-date=10 February 2020 |publisher=buffalonews.com}}</ref>
Through a [[joint venture]] with [[PepsiCo]]'s [[Quaker Oats Company|Quaker Foods]] division, Müller entered the market in the United States in August 2012. The company's plant in the United States opened in [[Batavia, New York]], in June 2013, and was the distribution hub for the United States.<ref>Astley, Mark. [http://www.dairyreporter.com/Processing-Packaging/Muller-Quaker-Dairy-breaks-ground-on-first-US-yogurt-plant Müller Quaker Dairy breaks ground on first US yogurt plant], ''Daily Reporter'', 8 August 2012, Retrieved 20 September 2012</ref> However, the company announced in December 2015 that it would close the plant.<ref>{{Cite web |title=New owner emerges for huge Batavia yogurt plant |url=http://www.democratandchronicle.com/story/news/2015/12/10/batavia-yogurt-plant-closing/77104266/ |access-date=10 December 2015 |website=Rochester Democrat and Chronicle}}</ref> The plant reopened in July 2017, under new ownership by ''Alpina Foods'', but closed down again in January 2019.<ref>{{Cite web |date=9 June 2017 |title='Project Dairy' could create 230 jobs at former Müller Quaker site in $205 million plan |url=https://eu.democratandchronicle.com/story/money/business/2017/06/09/project-dairy-could-create-230-jobs-former-muller-quarker-site-205-million-plan/383693001/ |access-date=10 February 2020 |publisher=eu.democratandchronicle.com}}</ref><ref>{{Cite web |date=22 January 2019 |title=Alpina Foods closes Batavia yogurt plant |url=https://buffalonews.com/2019/01/22/alpina-foods-closes-batavia-yogurt-plant/ |access-date=10 February 2020 |publisher=buffalonews.com}}</ref>
Line 35: Line 40:
The group includes subsidiaries with independent brands such as Müller, [[Müller Milk & Ingredients|Müller Wiseman]], Müller Quaker Dairy, Weihenstephan, Sachsenmilch and Käserei Loose. Private labels and basic dairy products such as [[butter]], [[UHT milk]], [[lactose]] powder and [[whey protein]] complete the portfolio.
The group includes subsidiaries with independent brands such as Müller, [[Müller Milk & Ingredients|Müller Wiseman]], Müller Quaker Dairy, Weihenstephan, Sachsenmilch and Käserei Loose. Private labels and basic dairy products such as [[butter]], [[UHT milk]], [[lactose]] powder and [[whey protein]] complete the portfolio.


In addition to the companies operating under the Müller name, the group wholly or partly owns the Molkerei Weihenstephan, Sachsenmilch and Käserei Loose dairy companies in Germany, the Mlékárna Pragolaktos dairy in the Czech Republic, and [[Müller Milk & Ingredients]] in the United Kingdom.<ref>{{Cite news |last=Kollewe |first=Julia |date=16 January 2012 |title=Germany's Müller group to take over Robert Wiseman Dairies |work=The Guardian |url=https://www.theguardian.com/business/2012/jan/16/muller-takeover-robert-wiseman-dairies |access-date=5 February 2015}}</ref>
In addition to the companies operating under the Müller name, the group wholly or partly owns the Molkerei Weihenstephan, Sachsenmilch and Käserei Loose dairy companies in Germany, the Mlékárna Pragolaktos dairy in the Czech Republic, and [[Müller Milk & Ingredients]] in the United Kingdom.<ref>{{Cite news |last=Kollewe |first=Julia |date=16 January 2012 |title=Germany's Müller group to take over Robert Wiseman Dairies |work=The Guardian |url=https://www.theguardian.com/business/2012/jan/16/muller-takeover-robert-wiseman-dairies |access-date=5 February 2015}}</ref>


===Convenience foods===
===Convenience foods===
Line 41: Line 46:


===Production sites===
===Production sites===
In Germany, beside the group headquarters in Fischach which also houses the Molkerei Alois Müller production plant, the group also operates significant production sites in [[Freising]] (Molkerei Weihenstephan), Leppersdorf (Sachsenmilch and Käserei Loose), [[Market Drayton]] (Müller Dairy (U.K.)), and [[Prague]] (Mlékárna Pragolaktos).
In Germany, beside the group headquarters in Fischach which also houses the Molkerei Alois Müller production plant, the group also operates significant production sites in [[Freising]] (Molkerei Weihenstephan), Leppersdorf (Sachsenmilch and Käserei Loose), [[Market Drayton]] (Müller Dairy (U.K.), and [[Prague]] (Mlékárna Pragolaktos).


The group had twenty five production sites worldwide by February 2017.
The group had twenty five production sites worldwide by February 2017.{{cn|date=October 2022}}


===Sales offices and exports===
===Sales offices and exports===
The company has sales offices in Italy, the Netherlands, Romania, Slovakia and Hong Kong. Müller also exports fresh dairy products of the Müller brand to Bosnia and Herzegovina, Ireland, Croatia, Luxembourg, Austria, Russia, Slovenia, Hungary and the United Arab Emirates.<ref>{{Cite news |last=Unternehmensgruppe Theo Müller |date=2017-02-15 |title=Unsere Standorte |url=https://www.muellergroup.com/die-gruppe/standortportraits/ |access-date=16 June 2019}}</ref>
The company has sales offices in Italy, the Netherlands, Romania, Slovakia and Hong Kong. Müller also exports fresh dairy products of the Müller brand to Bosnia and Herzegovina, Ireland, Croatia, Luxembourg, Austria, Russia, Slovenia, Hungary and the United Arab Emirates.<ref>{{Cite web |date=15 February 2017 |title=Unsere Standorte |url=https://www.muellergroup.com/die-gruppe/standortportraits/ |access-date=16 June 2019}}</ref>


===Support services===
===Support services===
In addition to the milk processing subsidiaries, a number of ancillary marketing and transport companies are also owned. The group includes the packaging company Optipack, the company owned logistics company [[Culina Group]] and Müller Naturfarm.
In addition to the milk processing subsidiaries, it also owns a number of ancillary marketing and transport companies. The group includes the packaging company Optipack, the logistics company [[Culina Group]], and Müller Naturfarm.


==Product ranges==
==Product ranges==
Müller produces a substantial number of popular yogurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.
Müller produces a substantial number of popular yogurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.


* '''Muller FrütUp''' (German: ''Froop'') is a vanilla yogurt topped with fruit mousse.
* '''Müller FrütUp''' (German: ''Froop'') is a vanilla yogurt topped with fruit mousse.
*'''Müller Corner''' (German: ''Joghurt mit der Ecke'', lit. ''Yogurt with the Corner''), launched in the 1980s, is a range of [[yogurt]]s.<ref>http://www.muller.co.uk/tasteLife/products/corner/</ref> There are three main varieties: ''Fruit'', ''Healthy Balance'' and ''Crunch!''. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties, the yogurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yogurt.<!-- Deleted image removed: [[File:muller yogurt.jpg|right|thumb|A pot of "Müller Yogurt"{{deletable image-caption|Thursday, 10 May 2012}}]] -->
*'''Müller Corner''' (German: ''Joghurt mit der Ecke'', lit. ''Yogurt with the Corner''), launched in the 1980s, is a range of [[yogurt]]s.<ref>{{cite web |url=http://www.muller.co.uk/tasteLife/products/corner/ |title=Müller - Taste Life - Our Products - Müller Corner® |website=www.muller.co.uk |url-status=dead |archive-url=https://web.archive.org/web/20050124171803/http://www.muller.co.uk/tasteLife/products/corner/ |archive-date=24 January 2005}}</ref> There are three main varieties: ''Fruit'', ''Healthy Balance'' and ''Crunch!''. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties, the yogurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yogurt.<!-- Deleted image removed: [[File:muller yogurt.jpg|right|thumb|A pot of "Müller Yogurt"{{deletable image-caption|Thursday, 10 May 2012}}]] -->
*'''Müller Rice''' (German: ''Müller Milchreis''), launched in 1980, is a creamy [[rice pudding]] based snack usually containing an additional flavoured sauce, such as [[apple]], [[raspberry]] or [[caramel]]. Müller Rice is sold in a plastic pot, and can be eaten cold or heated in a [[microwave oven]]. It is marketed as being a healthy, filling and energy providing snack. Only available in Germany until 1989, it was introduced to the United Kingdom and is now widely available
*'''Müller Rice''' (German: ''Müller Milchreis''), launched in 1980, is a creamy [[rice pudding]] based snack usually containing an additional flavoured sauce, such as [[apple]], [[raspberry]] or [[caramel]]. Müller Rice is sold in a plastic pot, and can be eaten cold or heated in a [[microwave oven]]. It is marketed as being a healthy, filling and energy providing snack. Only available in Germany until 1989, it was introduced to the United Kingdom and is now widely available
*'''Müllerlight''' is a brand of [[diet food|low fat]] [[yogurt]].<ref>http://www.muller.co.uk/tasteLife/products/mullerlight/</ref> Popular flavours include [[strawberry]], [[toffee]] and [[apricot]]. Müller Light contains [[gelatine]] to enable the product to gel, but as a result, the yogurt is not suitable for [[vegetarian]]s; Müller reports that they are looking for a vegetarian alternative to gelatine.<ref>{{Cite web |title=Müller - Faqs<!-- Bot generated title --> |url=http://www.muller.co.uk/faqs/#q16 |url-status=dead |archive-url=https://web.archive.org/web/20080523173636/http://www.muller.co.uk/faqs/#q16 |archive-date=2008-05-23 |access-date=2007-08-10}}</ref>
*'''Müllerlight''' is a brand of [[diet food|low fat]] [[yogurt]].<ref>{{cite web |url=http://www.muller.co.uk/tasteLife/products/mullerlight/ |title=Müller - Taste Life - Our Products - Müllerlight® |website=www.muller.co.uk |url-status=dead |archive-url=https://web.archive.org/web/20050124172642/http://www.muller.co.uk/tasteLife/products/mullerlight/ |archive-date=24 January 2005}}</ref> Popular flavours include [[strawberry]], [[toffee]] and [[apricot]]. Müller Light contains [[gelatine]] to enable the product to gel, but as a result, the yogurt is not suitable for [[vegetarian]]s; Müller reports that they are looking for a vegetarian alternative to gelatine.<ref>{{Cite web |title=Müller - Faqs<!-- Bot generated title --> |url=http://www.muller.co.uk/faqs/#q16 |url-status=dead |archive-url=https://web.archive.org/web/20080523173636/http://www.muller.co.uk/faqs/#q16 |archive-date=23 May 2008 |access-date=10 August 2007}}</ref>
*'''Müller Little Stars''' are aimed at young children and marketed as being made of very few ingredients and being 100% natural.
*'''Müller Little Stars''' are aimed at young children and marketed as being made of very few ingredients and being 100% natural.
*'''Müller Vitality''' is a range of [[probiotic]] yogurts and yogurt drinks.
*'''Müller Vitality''' is a range of [[probiotic]] yogurts and yogurt drinks.
*'''Müller Amore''' is a luxury yogurt range containing Greek honey.
*'''Müller Amore''' is a luxury yogurt range containing Greek honey.
*'''Milk & More''' [[milkman]] household delivery of [[Müller Milk & Ingredients]] products including Müller Milk, Frijj, Black and White and Fresh 'n' Lo.
*'''Milk & More''' [[milkman]] household delivery of [[Müller Milk & Ingredients]] products including Müller Milk, Frijj, Black and White and Fresh 'n' Lo.

== Animal welfare ==
In September 2024, The Independent released footage from dairy farms supplying Müller showing animal abuse and neglect. Workers were seen repeatedly hitting cows with metal chains and poles, with one employee observed jabbing a cow with a screwdriver. The [[RSPCA]] described the footage as "completely unacceptable".<ref>{{Cite web |date=2024-09-14 |title=Cows on M&S and Muller farms kicked, hit with chains and sworn at in violent scenes |url=https://www.independent.co.uk/news/uk/home-news/cows-abuse-muller-marks-spencers-milk-rspca-b2611198.html |access-date=2024-09-17 |website=The Independent |language=en}}</ref>


==Marketing and advertising==
==Marketing and advertising==
{{more citations needed|section|date=July 2017}}
{{more citations needed|section|date=July 2017}}
In December 2004, Müller released a new set of adverts using the song by Nina Simone, "[[Ain't Got No, I Got Life]]", although it focussed only on the "I Got Life" half of the song. In 2008, they introduced a new advert featuring their factory based in [[Shropshire]], and emphasising the closeness of supply from the surrounding area of its factory in [[Market Drayton]]; "24 hours from farm to yogurt". Müller would eventually be ridiculed for using "[[Ain't Got No, I Got Life]]" in a parody of their 2008 commercial which edited the advert together with footage of the [[Birmingham campaign|1963 race riots in Birmingham, Alabama]], and this time using the "Ain't Got No" half of the tune.<ref name="youtube.com">{{cite web|url=https://www.youtube.com/watch?v=pAm9SqON6VA |title= Nina Simone - Muller advert 1965 |publisher=YouTube |access-date=2017-11-16}}</ref> In October 2011, Müller launched a new slogan, "Wünderful Stuff".
In December 2004, Müller released a new set of adverts using the song by Nina Simone, "[[Ain't Got No, I Got Life]]". In 2008, Müller introduced a new advert featuring their factory based in [[Shropshire]], and emphasising the closeness of supply from the surrounding area of its factory in [[Market Drayton]]; "24 hours from farm to yogurt".


This was backed by a new advertising campaign involving people being turned into various cartoon characters, which first aired on 8 October on [[ITV1]], during that night's edition of ''[[The X Factor (UK)|The X Factor]]''.
In October 2011, Müller launched a new slogan, "Wünderful Stuff". This was backed by a new advertising campaign involving people being turned into various popular cartoon characters and also featured an appearance by [[KITT]], which first aired on 8 October on [[ITV1]], during that night's edition of ''[[The X Factor (UK)|The X Factor]]''.


Müller was the main shirt sponsor for English [[Association football|football]] club [[Aston Villa]] as part of a two year deal from 1993 until 1995, during which time they won the [[Football League Cup]]. The sponsorship ended when the club accepted a sponsorship offer from [[AST Research]]. Since 2013, the American singer [[Nicole Scherzinger]] has appeared in Müller adverts.
Müller was the main shirt sponsor for English [[Association football|football]] club [[Aston Villa]] as part of a two-year deal from 1993 until 1995, during which time they won the [[Football League Cup]]. The sponsorship ended when the club accepted a sponsorship offer from [[AST Research]]. The American singer [[Nicole Scherzinger]] has appeared in Müller adverts.


==References==
==References==
Line 75: Line 83:


==External links==
==External links==
*{{Commonscatinline|Müller (company)}}
*{{Commons category-inline|Müller (company)}}
*{{Official website|http://www.muellergroup.com}} {{in lang|de}}
*{{Official website|http://www.muellergroup.com}} {{in lang|de}}


Latest revision as of 09:44, 19 December 2024

This article is about the German dairy company. For other companies, see Müller § Companies.
Unternehmensgruppe Theo Müller S.e.c.s.
Müller
Company typePrivate
IndustryFood
Founded1896; 129 years ago (1896)
HeadquartersFischach, Bavaria, Germany
Key people
ProductsDairy
Revenue€5.7 billion (2019)[1]
OwnerTheo Müller
Number of employees
27,500 (2019)
SubsidiariesMüller Milk & Ingredients
Culina Group
Websitemuellergroup.com

Müller is a German company producing a variety of dairy products, with headquarters in Fischach in the German state of Bavaria. Aside from its German home market, Müller is also active on various markets around Europe and beyond. It is, for example, one of the best selling yogurt brands in the United Kingdom.[2]

The company achieved a turnover of €5.7 billion in 2019 and has more than 27,500 employees.[3]

History

[edit]

The Müller company was founded in 1896 in Aretsried, Bavaria.[3] In 1971, the founder's grandson Theo Müller took over as the sole owner.

Through a joint venture with PepsiCo's Quaker Foods division, Müller entered the market in the United States in August 2012. The company's plant in the United States opened in Batavia, New York, in June 2013, and was the distribution hub for the United States.[4] However, the company announced in December 2015 that it would close the plant.[5] The plant reopened in July 2017, under new ownership by Alpina Foods, but closed down again in January 2019.[6][7]

Operations

[edit]

The Müller group is one of the largest dairy groups in the world, with an estimated turnover in the dairy sector of around €3.3 billion (2013). In total, the group generates annual sales of around €5.7 billion (2019) and employs around 27,500 people worldwide (2019).[8]

Dairy brands

[edit]

The group includes a number of companies operating under the Müller name, including the original Molkerei Alois Müller GmbH & Co. KG and Müller Dairy (U.K.). It is best known for its range of yogurts, including the trademark 'Müller Corner', and fresh milk based drinks.

The group includes subsidiaries with independent brands such as Müller, Müller Wiseman, Müller Quaker Dairy, Weihenstephan, Sachsenmilch and Käserei Loose. Private labels and basic dairy products such as butter, UHT milk, lactose powder and whey protein complete the portfolio.

In addition to the companies operating under the Müller name, the group wholly or partly owns the Molkerei Weihenstephan, Sachsenmilch and Käserei Loose dairy companies in Germany, the Mlékárna Pragolaktos dairy in the Czech Republic, and Müller Milk & Ingredients in the United Kingdom.[9]

Convenience foods

[edit]

Since 2011, the group has also included HK Food, which is one of Germany's leading manufacturers of convenience foods. Its product range includes chilled delicatessen salads, sauces and fish specialities from the Homann, Nadler, Livio and other brands of the Homann Group. The branch business from Nordsee was part of HK Food until October 2018.[10]

Production sites

[edit]

In Germany, beside the group headquarters in Fischach which also houses the Molkerei Alois Müller production plant, the group also operates significant production sites in Freising (Molkerei Weihenstephan), Leppersdorf (Sachsenmilch and Käserei Loose), Market Drayton (Müller Dairy (U.K.), and Prague (Mlékárna Pragolaktos).

The group had twenty five production sites worldwide by February 2017.[citation needed]

Sales offices and exports

[edit]

The company has sales offices in Italy, the Netherlands, Romania, Slovakia and Hong Kong. Müller also exports fresh dairy products of the Müller brand to Bosnia and Herzegovina, Ireland, Croatia, Luxembourg, Austria, Russia, Slovenia, Hungary and the United Arab Emirates.[11]

Support services

[edit]

In addition to the milk processing subsidiaries, it also owns a number of ancillary marketing and transport companies. The group includes the packaging company Optipack, the logistics company Culina Group, and Müller Naturfarm.

Product ranges

[edit]

Müller produces a substantial number of popular yogurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.

  • Müller FrütUp (German: Froop) is a vanilla yogurt topped with fruit mousse.
  • Müller Corner (German: Joghurt mit der Ecke, lit. Yogurt with the Corner), launched in the 1980s, is a range of yogurts.[12] There are three main varieties: Fruit, Healthy Balance and Crunch!. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties, the yogurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yogurt.
  • Müller Rice (German: Müller Milchreis), launched in 1980, is a creamy rice pudding based snack usually containing an additional flavoured sauce, such as apple, raspberry or caramel. Müller Rice is sold in a plastic pot, and can be eaten cold or heated in a microwave oven. It is marketed as being a healthy, filling and energy providing snack. Only available in Germany until 1989, it was introduced to the United Kingdom and is now widely available
  • Müllerlight is a brand of low fat yogurt.[13] Popular flavours include strawberry, toffee and apricot. Müller Light contains gelatine to enable the product to gel, but as a result, the yogurt is not suitable for vegetarians; Müller reports that they are looking for a vegetarian alternative to gelatine.[14]
  • Müller Little Stars are aimed at young children and marketed as being made of very few ingredients and being 100% natural.
  • Müller Vitality is a range of probiotic yogurts and yogurt drinks.
  • Müller Amore is a luxury yogurt range containing Greek honey.
  • Milk & More milkman household delivery of Müller Milk & Ingredients products including Müller Milk, Frijj, Black and White and Fresh 'n' Lo.

Animal welfare

[edit]

In September 2024, The Independent released footage from dairy farms supplying Müller showing animal abuse and neglect. Workers were seen repeatedly hitting cows with metal chains and poles, with one employee observed jabbing a cow with a screwdriver. The RSPCA described the footage as "completely unacceptable".[15]

Marketing and advertising

[edit]

In December 2004, Müller released a new set of adverts using the song by Nina Simone, "Ain't Got No, I Got Life". In 2008, Müller introduced a new advert featuring their factory based in Shropshire, and emphasising the closeness of supply from the surrounding area of its factory in Market Drayton; "24 hours from farm to yogurt".

In October 2011, Müller launched a new slogan, "Wünderful Stuff". This was backed by a new advertising campaign involving people being turned into various popular cartoon characters and also featured an appearance by KITT, which first aired on 8 October on ITV1, during that night's edition of The X Factor.

Müller was the main shirt sponsor for English football club Aston Villa as part of a two-year deal from 1993 until 1995, during which time they won the Football League Cup. The sponsorship ended when the club accepted a sponsorship offer from AST Research. The American singer Nicole Scherzinger has appeared in Müller adverts.

References

[edit]
  1. ^ "Portrait". 4 June 2018. Archived from the original on 29 March 2015. Retrieved 4 June 2018.
  2. ^ "Ronald Kers new CEO of the Unternehmensgruppe Theo Müller". Muller Group. 1 July 2014. Retrieved 23 February 2015.
  3. ^ a b "Theo Mueller". Forbes. Retrieved 23 February 2015.
  4. ^ Astley, Mark. Müller Quaker Dairy breaks ground on first US yogurt plant, Daily Reporter, 8 August 2012, Retrieved 20 September 2012
  5. ^ "New owner emerges for huge Batavia yogurt plant". Rochester Democrat and Chronicle. Retrieved 10 December 2015.
  6. ^ "'Project Dairy' could create 230 jobs at former Müller Quaker site in $205 million plan". eu.democratandchronicle.com. 9 June 2017. Retrieved 10 February 2020.
  7. ^ "Alpina Foods closes Batavia yogurt plant". buffalonews.com. 22 January 2019. Retrieved 10 February 2020.
  8. ^ Portrait company homepage
  9. ^ Kollewe, Julia (16 January 2012). "Germany's Müller group to take over Robert Wiseman Dairies". The Guardian. Retrieved 5 February 2015.
  10. ^ Unternehmensgruppe Theo Müller. "KHARIS CAPITAL ACQUIRES NORDSEE FROM HK FOOD GMBH". Retrieved 16 June 2019.
  11. ^ "Unsere Standorte". 15 February 2017. Retrieved 16 June 2019.
  12. ^ "Müller - Taste Life - Our Products - Müller Corner®". www.muller.co.uk. Archived from the original on 24 January 2005.
  13. ^ "Müller - Taste Life - Our Products - Müllerlight®". www.muller.co.uk. Archived from the original on 24 January 2005.
  14. ^ "Müller - Faqs". Archived from the original on 23 May 2008. Retrieved 10 August 2007.
  15. ^ "Cows on M&S and Muller farms kicked, hit with chains and sworn at in violent scenes". The Independent. 2024-09-14. Retrieved 2024-09-17.
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