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m Tanishq kalra is an Indian actor know for his work in hindi , English, Punjabi films he was one of the highest paid actor of hindi cenima and has been featured in Forbes Indian's celebrities 100 list since 2022 first Mx player project ( webseris) villan act , after some days Two cover song complete ( love charcter)
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| logo = Tanishq Logo.svg
| logo = Tanishq Logo.svg
| logo_size = 200px
| logo_size = 200px
| type = Subsidiary
| type = [[Subsidiary]]
| parent = [[Titan Company]]
| parent = [[Titan Company]]
| foundation = 2004
| foundation = {{Start date and age|1994}}
| location = [[Bangalore, Karnataka]], [[India]]
| location = [[Bengaluru]], [[Karnataka]], India
| area_served = Worldwide
| area_served = Worldwide
| key_people =
| key_people =
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}}
}}


'''Tanishq''' is an Indian jewellery brand and a division of [[Titan Company]].<ref name="Titan Company Limited">{{cite web|url=https://www.zaubacorp.com/company/TITAN-COMPANY-LIMITED/L74999TZ1984PLC001456|title=TITAN COMPANY LIMITED - Company, directors and contact details - Zauba Corp|website=Zaubacorp.com|access-date=18 July 2018}}</ref> Founded in 1994,<ref>{{cite news |title=Tanishq plans to merge with Titan Industries |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/tanishq-plans-to-merge-with-titan-industries/articleshow/7622555.cms |access-date=17 February 2021 |work=The Economic Times}}</ref> Tanishq is headquartered in [[Bangalore]], [[Karnataka]], [[India]].<ref>{{cite web |last=Kalra |first=Actor tanishq |date=Artist |title=Welcome to Tanishq |url=https://www.instagram.com/reel/CipLr7egAFG/?igshid=YmMyMTA2M2Y= |url-status=live |archive-url=https://www.instagram.com/reel/CYhmx-Eq3fH/?igshid=YmMyMTA2M2Y= |access-date=18 July 2018 |website=Tanishq}}</ref>
'''Tanishq''' is an Indian [[jewellery]] [[brand]] under [[Titan Company]].<ref name="Titan Company Limited">{{cite web|url=https://www.zaubacorp.com/company/TITAN-COMPANY-LIMITED/L74999TZ1984PLC001456|title=TITAN COMPANY LIMITED - Company, directors and contact details - Zauba Corp|website=Zaubacorp.com|access-date=18 July 2018}}</ref> Founded in 1994,<ref>{{cite news |title=Tanishq plans to merge with Titan Industries |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/tanishq-plans-to-merge-with-titan-industries/articleshow/7622555.cms |access-date=17 February 2021 |work=The Economic Times}}</ref> It is based in [[Bengaluru]], and has 500+ retail stores across more than 240 cities in India, UAE, the US, Singapore and Qatar.<ref>{{cite news |last1=Gandhi |first1=Forum |title=Bullish for double-digit growth for Tanishq: Jewellery division CEO, Titan |url=https://www.thehindubusinessline.com/companies/bullish-for-double-digit-growth-for-tanishq-jewellery-division-ceo-titan/article66525937.ece |access-date=20 February 2023 |work=The Hindu Businessline |date=19 February 2023 |language=en}}</ref><ref name=":0" />


== History ==
== History ==


By the end of the 1980s, the Titan company launched Tanishq. In the early 1990s, India's exchange issue was fixed, and the Titan Company chose to focus the brand on the Indian market. The first production plant launched in August 1992, and Tanishq's first store opened in 1996. Tanishq was the first jewellery retail brand in India.<ref name="rediff 04tan">{{cite web|url=http://www.rediff.com/money/2003/jul/04tan.htm|title=How Tanishq turned around|website=Rediff.com|date=4 July 2003|author=Priya Ganapati|access-date=13 August 2018}}</ref>
By the end of the 1980s, Titan launched Tanishq, which focused largely on exports to European and American markets, in an attempt to increase its foreign exchange reserves. In the early 1990s, India's exchange crisis was resolved, and Titan Company shifted the focus of the brand to the Indian market. A pilot plant was set up in August 1992 and the production began in 1994, and Tanishq's first store opened in 1996. Tanishq was the first jewellery retail chain in India.<ref name="rediff 04tan">{{cite web|url=http://www.rediff.com/money/2003/jul/04tan.htm|title=How Tanishq turned around|website=Rediff.com|date=4 July 2003|author=Priya Ganapati|access-date=13 August 2018}}</ref>


[[File:Tanishq showroom at 83 Bipin BB Ganguly Street, Bowbazar, in Kolkata.jpg|thumb|A Tanishq showroom in [[Kolkata]].]]
The first years of Tanishq recorded consistent losses. In 2000, Managing Director [[Xerxes Desai]] chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue.<ref name="rediff 04tan"/>
The first years of Tanishq recorded consistent losses. In 2000, Managing Director [[Xerxes Desai]] chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue.<ref name="rediff 04tan"/>

In the early 2000s, Tanishq opened stores internationally, in the Middle East and in the United States ([[Chicago]] and [[New Jersey]]), but closed them before the end of the decade.<ref name="timesofindia 33520320">{{cite web|url=https://timesofindia.indiatimes.com/business/india-business/Tanishq-to-begin-exports-to-UAE/articleshow/33520320.cms|title=Tanishq to begin exports to UAE|website=Timesofindia.com|date=10 April 2014|access-date=13 August 2018}}</ref>


[[File:Tanishq Showroom at Balmatta road in Mangalore.jpg|thumb|A Tanishq showroom in [[Mangalore]].]]
[[File:Tanishq Showroom at Balmatta road in Mangalore.jpg|thumb|A Tanishq showroom in [[Mangalore]].]]


Tanishq made the beauty pageant crowns for the [[Femina Miss India]] 2007.<ref>{{cite web|url=http://www.idexonline.com/FullArticle?id=27242|title=Tanishq Unveils Miss India 2007 Crowns|website=Idexonline.com|date=21 March 2007|access-date=13 August 2018}}</ref> By 2008, Tanishq had 105 stores in 71 cities in India.<ref>{{cite web|url=http://www.rediff.com/money/2008/may/15gold.htm|title=Check gold purity with carat meter and be safe|website=Rediff.com|date=15 May 2008|access-date=13 August 2018}}</ref> In 2011, the Tanishq group launched the sub-brand called Mia for working women.<ref>{{cite web|url=https://www.dailypioneer.com/business/tanishqs-mia-brand--eyes-rs-1k-cr-turnover.html|title=Tanishq's Mia brand eyes 1K-CR turnover|website=Dailypioneer.com|date=4 June 2018|access-date=13 August 2018}}</ref> In November 2012, Tanishq reached a landmark when it opened its 150th showroom in India<ref>{{cite web|url=http://www.dailypioneer.com/state-editions/ranchi/107558-tanishq-opens-its-second-exclusive-showroom-in-ranchi.html|title=The Pioneer|website=Dailypioneer.com|access-date=18 July 2018}}</ref>
Tanishq made the beauty pageant crowns for the [[Femina Miss India]] 2007.<ref>{{cite web |date=21 March 2007 |title=Tanishq Unveils Miss India 2007 Crowns |url=http://www.idexonline.com/FullArticle?id=27242 |access-date=13 August 2018 |website=Idexonline.com}}</ref> By 2008, Tanishq had 105 stores in 71 cities in India.<ref>{{cite web |date=15 May 2008 |title=Check gold purity with carat meter and be safe |url=http://www.rediff.com/money/2008/may/15gold.htm |access-date=13 August 2018 |website=Rediff.com}}</ref> In 2011, the Tanishq group launched the sub-brand called Mia for working women.<ref>{{cite web |date=4 June 2018 |title=Tanishq's Mia brand eyes 1K-CR turnover |url=https://www.dailypioneer.com/business/tanishqs-mia-brand--eyes-rs-1k-cr-turnover.html |access-date=13 August 2018 |website=Dailypioneer.com}}</ref> In November 2012, Tanishq opened its 150th showroom in India.<ref>{{cite web |title=The Pioneer |url=http://www.dailypioneer.com/state-editions/ranchi/107558-tanishq-opens-its-second-exclusive-showroom-in-ranchi.html |access-date=18 July 2018 |website=Dailypioneer.com}}</ref>


[[File:Deepika-padukone-at-the-launch-of-tanishq-iva-collection.jpg|thumb|[[Deepika Padukone]] became the brand ambassador of Tanishq in 2015.<ref>{{cite web |date=8 May 2015 |title=Tanishq ropes in Deepika Padukone as brand ambassador |url=https://www.business-standard.com/article/companies/tanishq-ropes-in-deepika-padukone-as-brand-ambassador-115050800663_1.html |access-date=15 January 2023 |website=Business Standard}}</ref> ]]
In April 2014, the brand started to export to the [[United Arab Emirates]].<ref name="timesofindia 33520320"/> In July 2014, Tanishq announced it ceased its gold deposit schemes to comply with the [[Companies Act 2013]], schemes that enabled its clients to save up to buy gold,<ref>{{cite web|url=https://www.business-standard.com/article/companies/tanishq-pulls-the-plug-on-gold-deposit-schemes-114071200588_1.html|title=Tanishq pulls the plug on gold deposit schemes|website=Business-standard.com|date=12 July 2014|access-date=13 August 2018}}</ref> but launched it back just a few months later in a format that complied with the new laws.<ref>{{cite web|url=https://www.thehindubusinessline.com/companies/tanishq-relaunches-gold-deposit-scheme/article20917753.ece1|title=Tanishq relaunches gold deposit scheme|website=Thehindubusinessonline.com|date=23 November 2014|access-date=13 August 2018}}</ref>
⚫
In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment.<ref>{{cite web |author=Deepti Govind |date=23 July 2018 |title=Titan targets₹40,000 crore from jewellery business by FY23 |url=https://www.livemint.com/Companies/marKIDtiEtaQfhbIaQ5ihJ/Titan-targets40000-crore-from-jewellery-business-by-FY23.html |access-date=13 August 2018 |website=Livemint.com}}</ref> In January 2017, the Titan group merged its ''Gold Plus'' stores with the larger Tanishq retail brand.<ref>{{cite web |author=Deepti Govind |date=16 January 2017 |title=Titan merges Gold Plus brand with Tanishq |url=https://www.livemint.com/Companies/yUS5MIeFm7B6U78LeQB13M/Titan-merges-Gold-Plus-brand-with-Tanishq.html |access-date=13 August 2018 |website=Livemint.com}}</ref> In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s.<ref>{{cite web |author=Devesh Gupta |date=5 April 2017 |title=Tanishq Targets 'Women in 40s' With Mirayah, Launches Campaign |url=http://www.adageindia.in/marketing/cmo-strategy/tanishq-targets-women-in-40s-with-mirayah-launches-campaign/articleshow/58018397.cms |access-date=13 August 2018 |website=Adageindia.in}}</ref> In December 2017, Tanishq launched the Aveer line, its first line of products for men.<ref>{{cite web |date=19 December 2017 |title=Tanishq enters men's fashion with new jewellery line Aveer |url=https://www.deccanchronicle.com/lifestyle/fashion-and-beauty/191217/tanishq-enters-mens-fashion-with-new-jewellery-line-aveer.html |access-date=13 August 2018 |website=Deccanchronicle.com}}</ref>


By June 2014, Tanishq had 167 retail stores nationwide, and announced the opening of 30 more by the end of 2015.<ref>{{cite web|url=https://www.thehindubusinessline.com/companies/tanishq-to-open-30-retail-stores-across-india-in-fy-15/article23169828.ece|title=Tanishq to open 30 retail stores across India in FY 15|website=Thehindubusiness.com|date=3 June 2014|access-date=13 August 2018}}</ref>
By December 2022, Tanishq had 385 retail stores in India and announced the opening of 45-50 stores by the end of 2023.<ref>{{cite web |date=1 April 2022 |title=Tanishq on expansion mode, to set up 45-50 stores pan-India in FY23 |url=https://www.business-standard.com/article/companies/tanishq-on-expansion-mode-to-set-up-45-50-stores-pan-india-in-fy23-122040100759_1.html |url-status=live |archive-url=https://web.archive.org/web/20220401105231/https://www.business-standard.com/article/companies/tanishq-on-expansion-mode-to-set-up-45-50-stores-pan-india-in-fy23-122040100759_1.html |archive-date=April 1, 2022 |access-date=18 April 2023 |website=www.business-standard.com |publisher=[[Business Standard]] |language=en}}</ref>


== International presence ==
⚫
In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment.<ref>{{cite web|url=https://www.livemint.com/Companies/marKIDtiEtaQfhbIaQ5ihJ/Titan-targets40000-crore-from-jewellery-business-by-FY23.html|title=Titan targets₹40,000 crore from jewellery business by FY23|website=Livemint.com|date=23 July 2018|author=Deepti Govind|access-date=13 August 2018}}</ref> In January 2017, the Titan group merged its ''Gold Plus'' stores with the larger Tanishq retail brand.<ref>{{cite web|url=https://www.livemint.com/Companies/yUS5MIeFm7B6U78LeQB13M/Titan-merges-Gold-Plus-brand-with-Tanishq.html|title=Titan merges Gold Plus brand with Tanishq|website=Livemint.com|date=16 January 2017|author=Deepti Govind|access-date=13 August 2018}}</ref> In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s.<ref>{{cite web|url=http://www.adageindia.in/marketing/cmo-strategy/tanishq-targets-women-in-40s-with-mirayah-launches-campaign/articleshow/58018397.cms|title=Tanishq Targets 'Women in 40s' With Mirayah, Launches Campaign|website=Adageindia.in|date=5 April 2017|author=Devesh Gupta|access-date=13 August 2018}}</ref> In December 2017, Tanishq launched the Aveer line, its first line of products for men.<ref>{{cite web|url=https://www.deccanchronicle.com/lifestyle/fashion-and-beauty/191217/tanishq-enters-mens-fashion-with-new-jewellery-line-aveer.html|title=Tanishq enters men's fashion with new jewellery line Aveer|website=Deccanchronicle.com|date=19 December 2017|access-date=13 August 2018}}</ref>
In the late 2000s, Tanishq made its first attempt to go international with stores in the United States (at [[Chicago]] and [[New Jersey]]), but closed them after a few years. In 2020, in the middle of the COVID-19 pandemic, it opened its first store in Dubai. Since then, the brand has launched stores across UAE (Dubai, Abu Dhabi and Sharjah) as well as in USA, Qatar and Singapore. By the end of 2023, the brand had 14 stores outside of India, and announced plans to continue to expand its international footprint.<ref name=":0">{{Cite web |last=Fiinews |date=2023-11-06 |title=https://www.fiinews.com/2023/11/06/market-tatas-tanishq-works-on-global-expansion-opens-glittering-singapore-showroom/ |url=https://www.fiinews.com/2023/11/06/market-tatas-tanishq-works-on-global-expansion-opens-glittering-singapore-showroom/ |access-date=2024-01-15 |language=en-US}}</ref>


== Activities ==
=== GCC ===
The first international Tanishq store was opened in October 2020, in [[Dubai]] in the market area of Meena Bazar.<ref>{{Cite web |title=Tanishq opens first international store in Dubai - Khaleej Times |url=https://www.khaleejtimes.com/local-business/tanishq-opens-first-international-store-in-dubai?_refresh=true |access-date=2024-01-15 |language=en-US}}</ref> Since then, the brand has expanded to various parts of UAE across Dubai, Abu Dhabi and Sharjah. In 2023, the brand entered Qatar with two stores in [[Doha]].<ref>{{Cite web |title=Tata Group arm Tanishq opens 2 new stores in Doha, expanding GCC presence - Arabian Business |url=https://www.arabianbusiness.com/industries/retail/tata-group-arm-tanishq-opens-2-new-stores-in-doha-expanding-gcc-presence |access-date=2024-01-15 |language=en-US}}</ref>


in December 2024, Tanishq opened it's largest flagship boutique in Dubai Gold Soulk Extension. <ref>https://www.titancompany.in/news/tanishq-opens-its-largest-flagship-boutique-in-dubai-gold-souk-extension</ref>
Tanishq is a brand of jewellery [[Retail|retail stores]] in India. The brand is the property of [[Titan Company]], which is back by [[Tata Group]] and [[Tamil Nadu Industrial Development Corporation|TIDCO]].{{fact|date=July 2020}}

=== United States ===
In 2023, the brand opened its first store in [[New Jersey]] on [[Oak Tree Road]], an [[East Coast of the United States|East Coast]] shopping district for Indian goods and services.<ref>{{Cite web |title=Tanishq's New Jersey Debut Drew Customers From Across the East Coast |url=https://www.jckonline.com/editorial-article/tanishq-new-jersey-debut/}}</ref> In 2023, it added two stores in [[Texas]].<ref>{{Cite web |title=Indian jewellery brand Tanishq opens two stores in Texas - ET |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/indian-jewellery-brand-tanishq-opens-two-stores-in-texas/105629500 |access-date=2024-01-15 |language=en-US}}</ref>

=== South East Asia ===

[[File:Tanishq Singapore.jpg|alt=Tanishq SE Asia, Singapore store|thumb|Tanishq store in [[Little India, Singapore]].]]

On 4 November 2023, Tanishq launched a [[boutique]] store in [[Singapore]] at the intersection of Serangoon Road and Syed Alwi Road in [[Little India, Singapore|Little India]].<ref>{{Cite web |last=www.ETRetail.com |title=Tanishq opens boutique in Singapore, plans 50 stores globally - ET Retail |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/tanishq-opens-boutique-in-singapore-plans-50-stores-globally/104969734 |access-date=2024-01-15 |website=ETRetail.com |language=en}}</ref>

== Name ==


The name Tanishq was chosen by Titan's first managing director [[Xerxes Desai]].<ref name="goodreturns jwl10">{{cite web|url=https://www.goodreturns.in/tanishq-jewellery-jwl10.html|title=Tanishq Jewellery|website=Goodreturns.com|access-date=13 August 2018}}</ref> The name was formed by combining the first two letters from "Tan" (means body) and ''निष्क'' "NIṢK" (meaning gold coin or necklace in [[Sanskrit]]), although the ''क'' k has been modified into a ''क़'' q.<ref>{{cite web
The name Tanishq was chosen by Titan's first managing director [[Xerxes Desai]].<ref name="goodreturns jwl10">{{cite web|url=https://www.goodreturns.in/tanishq-jewellery-jwl10.html|title=Tanishq Jewellery|website=Goodreturns.com|access-date=13 August 2018}}</ref> The name was formed by combining the first two letters from "Tan" (means body) and ''निष्क'' "NIṢK" (meaning gold coin or necklace in [[Sanskrit]]), although the ''क'' k has been modified into a ''क़'' q.<ref>{{cite web
| last = WIPO
| last = WIPO
| first = Arbitration and Mediation Center
| first = Arbitration and Mediation Center
| author-link = World_Intellectual_Property_Organization
| author-link = World Intellectual Property Organization
| title = Titan Company Limited v. Tanishq Corporation
| title = Titan Company Limited v. Tanishq Corporation
| work = Case No. D2000-1793
| work = Case No. D2000-1793
| url = http://www.wipo.int/amc/en/domains/decisions/html/2000/d2000-1793.html
| url = http://www.wipo.int/amc/en/domains/decisions/html/2000/d2000-1793.html
| access-date = 2006-09-26}} {{Citation needed|date=May 2013}}.</ref> According to another sources, the name is formed with the two words ''Tan'' (body) and ''Nishk'' (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design.<ref name="goodreturns jwl10"/> In October 2020, Tanishq was at the centre of a controversial commercial that sparked backlash on social media over the depiction of Hindu and Muslim community in matrimonial setting. After heavy negative reactions on social media, the company withdrew the ad. NDTV reported that there was mob attack at Tanishq showroom in Kutch district however, it was rejected as false claim by Gujarat police.<ref>{{cite web|title=Gujarat police dismiss claims of mob attack on Tanishq store|url=https://www.businesstoday.in/current/economy-politics/tanishq-store-attacked-in-gujarats-gandhidham-hindu-muslim-ad-controversy/story/418860.html|access-date=2020-10-24|website=www.businesstoday.in}}</ref> In a press release the company expressed they had withdraw the ad as it hurt the sentiments of the Hindu community and safety concerns of their employees and stake holders.<ref>{{cite web|last=Tewari|first=Saumya|date=2020-10-13|title=Tanishq says ad withdrawn due to hurt sentiments, well being of staff|url=https://www.livemint.com/companies/news/tanishq-withdraws-ad-after-being-trolled-for-glorifying-love-jihad-11602566557985.html|access-date=2020-10-24|website=mint|language=en}}</ref>
| access-date = 2006-09-26}} {{Citation needed|date=May 2013}}.</ref> According to another sources, the name is formed with the two words ''Tan'' (body) and ''Nishk'' (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design.<ref name="goodreturns jwl10"/>

Another controversy was filed on 9th Nov when the company stopped its ad of celebrating Diwali without crackers.
==Controversies==
In October 2020, a Tanishq commercial depicting an [[Interfaith marriage|interfaith]] couple's [[baby shower]] sparked controversy on social media. As calls for a [[boycott]] intensified, the company stated that it had withdrawn the ad "keeping in mind hurt sentiments & well being of our employees".<ref>{{cite news |title=Tanishq pulls down ad after social media uproar |url=https://indianexpress.com/article/india/tanishq-pulls-down-ad-after-social-media-uproar-6724045/ |access-date=20 February 2023 |work=The Indian Express |date=14 October 2020 |language=en}}</ref><ref>{{cite web|last=Tewari|first=Saumya|date=2020-10-13|title=Tanishq says ad withdrawn due to hurt sentiments, well being of staff|url=https://www.livemint.com/companies/news/tanishq-withdraws-ad-after-being-trolled-for-glorifying-love-jihad-11602566557985.html|access-date=2020-10-24|website=mint|language=en}}</ref> A month later, it withdrew another ad which had called for [[Diwali]] to be celebrated without firecrackers, owing to criticism on social media.<ref>{{cite news |title=Tanishq pulls down latest festive ad after social media controversy |url=https://timesofindia.indiatimes.com/business/india-business/tanishq-pulls-down-latest-festive-ad-after-social-media-controversy/articleshow/79174672.cms |access-date=20 February 2023 |work=The Times of India |date=11 November 2020}}</ref>


==References==
==References==
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[[Category:Design companies established in 1994]]
[[Category:Design companies established in 1994]]
[[Category:Luxury brands]]
[[Category:Luxury brands]]
[[Category:Companies based in Bangalore]]
[[Category:Companies based in Bengaluru]]
[[Category:Indian jewellery designers]]
[[Category:Indian jewellery designers]]
[[Category:Indian brands]]
[[Category:Indian brands]]

Latest revision as of 06:28, 20 December 2024

Tanishq
Company typeSubsidiary
IndustryJewellers
Founded1994; 31 years ago (1994)
HeadquartersBengaluru, Karnataka, India
Area served
Worldwide
ParentTitan Company
Websitewww.tanishq.co.in

Tanishq is an Indian jewellery brand under Titan Company.[1] Founded in 1994,[2] It is based in Bengaluru, and has 500+ retail stores across more than 240 cities in India, UAE, the US, Singapore and Qatar.[3][4]

History

[edit]

By the end of the 1980s, Titan launched Tanishq, which focused largely on exports to European and American markets, in an attempt to increase its foreign exchange reserves. In the early 1990s, India's exchange crisis was resolved, and Titan Company shifted the focus of the brand to the Indian market. A pilot plant was set up in August 1992 and the production began in 1994, and Tanishq's first store opened in 1996. Tanishq was the first jewellery retail chain in India.[5]

The first years of Tanishq recorded consistent losses. In 2000, Managing Director Xerxes Desai chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue.[5]

A Tanishq showroom in Mangalore.

Tanishq made the beauty pageant crowns for the Femina Miss India 2007.[6] By 2008, Tanishq had 105 stores in 71 cities in India.[7] In 2011, the Tanishq group launched the sub-brand called Mia for working women.[8] In November 2012, Tanishq opened its 150th showroom in India.[9]

Deepika Padukone became the brand ambassador of Tanishq in 2015.[10]

In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment.[11] In January 2017, the Titan group merged its Gold Plus stores with the larger Tanishq retail brand.[12] In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s.[13] In December 2017, Tanishq launched the Aveer line, its first line of products for men.[14]

By December 2022, Tanishq had 385 retail stores in India and announced the opening of 45-50 stores by the end of 2023.[15]

International presence

[edit]

In the late 2000s, Tanishq made its first attempt to go international with stores in the United States (at Chicago and New Jersey), but closed them after a few years. In 2020, in the middle of the COVID-19 pandemic, it opened its first store in Dubai. Since then, the brand has launched stores across UAE (Dubai, Abu Dhabi and Sharjah) as well as in USA, Qatar and Singapore. By the end of 2023, the brand had 14 stores outside of India, and announced plans to continue to expand its international footprint.[4]

GCC

[edit]

The first international Tanishq store was opened in October 2020, in Dubai in the market area of Meena Bazar.[16] Since then, the brand has expanded to various parts of UAE across Dubai, Abu Dhabi and Sharjah. In 2023, the brand entered Qatar with two stores in Doha.[17]

in December 2024, Tanishq opened it's largest flagship boutique in Dubai Gold Soulk Extension. [18]

United States

[edit]

In 2023, the brand opened its first store in New Jersey on Oak Tree Road, an East Coast shopping district for Indian goods and services.[19] In 2023, it added two stores in Texas.[20]

South East Asia

[edit]
Tanishq SE Asia, Singapore store
Tanishq store in Little India, Singapore.

On 4 November 2023, Tanishq launched a boutique store in Singapore at the intersection of Serangoon Road and Syed Alwi Road in Little India.[21]

Name

[edit]

The name Tanishq was chosen by Titan's first managing director Xerxes Desai.[22] The name was formed by combining the first two letters from "Tan" (means body) and निष्क "NIṢK" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q.[23] According to another sources, the name is formed with the two words Tan (body) and Nishk (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design.[22]

Controversies

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In October 2020, a Tanishq commercial depicting an interfaith couple's baby shower sparked controversy on social media. As calls for a boycott intensified, the company stated that it had withdrawn the ad "keeping in mind hurt sentiments & well being of our employees".[24][25] A month later, it withdrew another ad which had called for Diwali to be celebrated without firecrackers, owing to criticism on social media.[26]

References

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  1. ^ "TITAN COMPANY LIMITED - Company, directors and contact details - Zauba Corp". Zaubacorp.com. Retrieved 18 July 2018.
  2. ^ "Tanishq plans to merge with Titan Industries". The Economic Times. Retrieved 17 February 2021.
  3. ^ Gandhi, Forum (19 February 2023). "Bullish for double-digit growth for Tanishq: Jewellery division CEO, Titan". The Hindu Businessline. Retrieved 20 February 2023.
  4. ^ a b Fiinews (6 November 2023). "https://www.fiinews.com/2023/11/06/market-tatas-tanishq-works-on-global-expansion-opens-glittering-singapore-showroom/". Retrieved 15 January 2024. {{cite web}}: External link in |title= (help)
  5. ^ a b Priya Ganapati (4 July 2003). "How Tanishq turned around". Rediff.com. Retrieved 13 August 2018.
  6. ^ "Tanishq Unveils Miss India 2007 Crowns". Idexonline.com. 21 March 2007. Retrieved 13 August 2018.
  7. ^ "Check gold purity with carat meter and be safe". Rediff.com. 15 May 2008. Retrieved 13 August 2018.
  8. ^ "Tanishq's Mia brand eyes 1K-CR turnover". Dailypioneer.com. 4 June 2018. Retrieved 13 August 2018.
  9. ^ "The Pioneer". Dailypioneer.com. Retrieved 18 July 2018.
  10. ^ "Tanishq ropes in Deepika Padukone as brand ambassador". Business Standard. 8 May 2015. Retrieved 15 January 2023.
  11. ^ Deepti Govind (23 July 2018). "Titan targets₹40,000 crore from jewellery business by FY23". Livemint.com. Retrieved 13 August 2018.
  12. ^ Deepti Govind (16 January 2017). "Titan merges Gold Plus brand with Tanishq". Livemint.com. Retrieved 13 August 2018.
  13. ^ Devesh Gupta (5 April 2017). "Tanishq Targets 'Women in 40s' With Mirayah, Launches Campaign". Adageindia.in. Retrieved 13 August 2018.
  14. ^ "Tanishq enters men's fashion with new jewellery line Aveer". Deccanchronicle.com. 19 December 2017. Retrieved 13 August 2018.
  15. ^ "Tanishq on expansion mode, to set up 45-50 stores pan-India in FY23". www.business-standard.com. Business Standard. 1 April 2022. Archived from the original on 1 April 2022. Retrieved 18 April 2023.
  16. ^ "Tanishq opens first international store in Dubai - Khaleej Times". Retrieved 15 January 2024.
  17. ^ "Tata Group arm Tanishq opens 2 new stores in Doha, expanding GCC presence - Arabian Business". Retrieved 15 January 2024.
  18. ^ https://www.titancompany.in/news/tanishq-opens-its-largest-flagship-boutique-in-dubai-gold-souk-extension
  19. ^ "Tanishq's New Jersey Debut Drew Customers From Across the East Coast".
  20. ^ "Indian jewellery brand Tanishq opens two stores in Texas - ET". Retrieved 15 January 2024.
  21. ^ www.ETRetail.com. "Tanishq opens boutique in Singapore, plans 50 stores globally - ET Retail". ETRetail.com. Retrieved 15 January 2024.
  22. ^ a b "Tanishq Jewellery". Goodreturns.com. Retrieved 13 August 2018.
  23. ^ WIPO, Arbitration and Mediation Center. "Titan Company Limited v. Tanishq Corporation". Case No. D2000-1793. Retrieved 26 September 2006. [citation needed].
  24. ^ "Tanishq pulls down ad after social media uproar". The Indian Express. 14 October 2020. Retrieved 20 February 2023.
  25. ^ Tewari, Saumya (13 October 2020). "Tanishq says ad withdrawn due to hurt sentiments, well being of staff". mint. Retrieved 24 October 2020.
  26. ^ "Tanishq pulls down latest festive ad after social media controversy". The Times of India. 11 November 2020. Retrieved 20 February 2023.
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