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{{Short description|Restaurants that employ skimpily-dressed female waitstaff}}
{{Short description|Restaurant that employs skimpily-dressed waitresses}}
{{Use mdy dates|date=February 2021}}
{{Use mdy dates|date=February 2021}}
[[File:Waitresses at Bikinis Sports Bar & Grill 2 (cropped).jpg|thumb|Waitresses at [[Bikinis Sports Bar & Grill]] ([[Austin, Texas|Austin]], 2010)]]
[[File:Waitresses at Bikinis Sports Bar & Grill 2 (cropped).jpg|thumb|Waitresses at [[Bikinis Sports Bar & Grill]] ([[Austin, Texas|Austin]], 2010)]]


A '''breastaurant''' is a restaurant that requires female [[waiting staff]] to be skimpily-dressed. The term dates from the early 1990s, after restaurant chain [[Hooters]] opened in the United States.<ref name="esquire">{{cite magazine | url=http://www.esquire.com/blogs/food-for-men/breastaurant-chains-5999331 | title=Hostess of the Week, 'Breastaurant' Edition | accessdate=2012-06-28 | author=Mikin, Mark | date=2011-06-27 | magazine=Esquire }}</ref> The format has since been adopted by other restaurants, including [[chuck e cheese]], [[Redneck Heaven]], [[Tilted Kilt Pub & Eatery]], [[Twin Peaks (restaurant chain)|Twin Peaks]], Bombshells, Bone Daddy's, [[Ojos Locos]], Chula's, [[Bikinis Sports Bar & Grill]], Racks, Show-Me's, Mugs & Jugs, and [[The WingHouse Bar & Grill]].<ref>{{cite web | url=https://news.yahoo.com/breastaurant-boom-why-hooters-knockoffs-thriving-110500797.html | title=The 'breastaurant' boom: Why Hooters knockoffs are thriving | accessdate=2012-06-28 | author=The Week's Editorial Staff | date=2012-06-26 | url-status=dead | archive-url=https://web.archive.org/web/20120629091924/https://news.yahoo.com/breastaurant-boom-why-hooters-knockoffs-thriving-110500797.html | archive-date=29 June 2012 }}</ref><ref>{{cite web|url=http://www.foxnews.com/us/2012/06/24/breastaurant-boom-hooters-style-eateries-experience-mini-boom/|title=Breastaurant Boom: Hooters-style eateries experience a mini-boom|work=Fox News|date=March 25, 2015}}</ref>
A '''breastaurant''' is a restaurant that requires female [[waiting staff]] to be dressed skimpily. The term dates from the early 1990s after restaurant chain [[Hooters]] opened in the United States.<ref name="esquire">{{cite magazine | url=http://www.esquire.com/blogs/food-for-men/breastaurant-chains-5999331 | title=Hostess of the Week, 'Breastaurant' Edition | accessdate=2012-06-28 | author=Mikin, Mark | date=2011-06-27 | magazine=Esquire }}</ref> The format has since been adopted by other restaurants, including [[Tilted Kilt Pub & Eatery]], [[Twin Peaks (restaurant chain)|Twin Peaks]], [[Ojos Locos]], [[Bikinis Sports Bar & Grill]], [[The WingHouse Bar & Grill]], [[Redneck Heaven]], and Bombshells Bar & Grill.<ref>{{cite web | url=https://news.yahoo.com/breastaurant-boom-why-hooters-knockoffs-thriving-110500797.html | title=The 'breastaurant' boom: Why Hooters knockoffs are thriving | accessdate=2012-06-28 | author=The Week's Editorial Staff | date=2012-06-26 | url-status=dead | archive-url=https://web.archive.org/web/20120629091924/https://news.yahoo.com/breastaurant-boom-why-hooters-knockoffs-thriving-110500797.html | archive-date=29 June 2012 }}</ref><ref>{{cite web|url=https://www.foxnews.com/us/breastaurant-boom-hooters-style-eateries-experience-a-mini-boom/|title=Breastaurant Boom: Hooters-style eateries experience a mini-boom|work=Fox News|date=March 25, 2015}}</ref><ref>{{Cite web|url=https://www.eatthis.com/hooters-copycat-restaurants/|title=11 Hooters Copycat Restaurants You Never Knew Existed|first=Tanya|last=Edwards|date=13 December 2022|website=Eat This, Not That!}}</ref>


These restaurants often use a sexual [[double-entendre]] brand name and may also have appropriate [[Theme restaurant|themes]], both in decoration and menu. The restaurants may offer perks for customers, such as [[alcoholic drink]]s and [[Flirting|flirty]] servers.<ref name="boingboing">{{cite web | url=http://www.boingboing.net/2011/06/08/breastaurants-are-ho.html | title="Breastaurants" are Hooters 2.0 | accessdate=2012-06-28 | author=Doctorow, Cory | date=2011-06-08 }}</ref>
These restaurants often use a sexual [[double-entendre]] brand name and may also be [[Theme restaurant|themed]]. The restaurants may offer perks for customers, such as [[alcoholic drink]]s and [[Flirting|flirty]] servers.<ref name="boingboing">{{cite web | url=http://www.boingboing.net/2011/06/08/breastaurants-are-ho.html | title="Breastaurants" are Hooters 2.0 | accessdate=2012-06-28 | author=Doctorow, Cory | date=2011-06-08 | website=Boing Boing }}</ref>


==History==
==History==
[[File:Twin Peaks Austin Bikini Car Wash Jul 2012.jpg|right|thumb|A waitress at [[Twin Peaks (restaurant chain)|Twin Peaks]] washes a customer's car (Austin, 2012)]]
[[File:Twin Peaks Austin Bikini Car Wash Jul 2012.jpg|right|thumb|A waitress at [[Twin Peaks (restaurant chain)|Twin Peaks]] washes a customer's car (Austin, 2012).]]
[[File:Hooters china (509691824) (right cropped).jpg|thumb|[[Hooters]] employees in Shanghai, China, 2007]]
[[File:Hooters china (509691824) (right cropped).jpg|thumb|[[Hooters]] employees in Shanghai, China, 2007]]


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==Male variations==
==Male variations==
Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016.<ref>{{Cite news|url=https://www.guidelive.com/food-and-drink/2016/08/10/tallywackers-dallas-male-hooters-closed|title=Tallywackers, Dallas' male Hooters, has closed {{!}} GuideLive|date=2016-08-10|work=GuideLive|access-date=2017-05-13|language=en}}</ref><ref>{{cite news |url=https://www.washingtonpost.com/news/morning-mix/wp/2015/06/02/theres-finally-a-hooters-style-restaurant-for-women-its-called-tallywackers/|title=There's finally a Hooters-style restaurant featuring men. It's called Tallywackers.|author=Peter Holley|date=2 June 2015|newspaper=Washington Post}}</ref> In Japan, there are establishments such as Macho Cafe<ref>{{cite web|url=http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152|title=Japan's Macho Cafe Is Like Hooters in Reverse|author=Brian Ashcraft|publisher=Gawker Media|work=Kotaku|date=May 15, 2015 }}</ref> and Macho Meat Shop,<ref>{{cite web|url=http://kotaku.com/japans-macho-restaurant-serves-up-real-beefcakes-1740489811|title=Japan's Macho Restaurant Serves Up Real Beefcakes|author=Brian Ashcraft|publisher=Gawker Media|work=Kotaku|date=November 4, 2015 }}</ref> where brawny men serve food and drinks.
Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016.<ref>{{Cite news|url=https://www.guidelive.com/food-and-drink/2016/08/10/tallywackers-dallas-male-hooters-closed|title=Tallywackers, Dallas' male Hooters, has closed {{!}} GuideLive|date=2016-08-10|work=GuideLive|access-date=2017-05-13|language=en}}</ref><ref>{{cite news |url=https://www.washingtonpost.com/news/morning-mix/wp/2015/06/02/theres-finally-a-hooters-style-restaurant-for-women-its-called-tallywackers/|title=There's finally a Hooters-style restaurant featuring men. It's called Tallywackers.|author=Peter Holley|date=2 June 2015|newspaper=Washington Post}}</ref> In Japan, there are pop-up establishments such as Macho Cafe<ref>{{cite web|url=http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152|title=Japan's Macho Cafe Is Like Hooters in Reverse|author=Brian Ashcraft|publisher=Gawker Media|work=Kotaku|date=May 15, 2015 }}</ref> and Macho Meat Shop,<ref>{{cite web|url=http://kotaku.com/japans-macho-restaurant-serves-up-real-beefcakes-1740489811|title=Japan's Macho Restaurant Serves Up Real Beefcakes|author=Brian Ashcraft|publisher=Gawker Media|work=Kotaku|date=November 4, 2015 }}</ref> where brawny men serve food and drinks.


==Criticism==
==Criticism==
Breastaurants have been criticized for [[Sexual objectification|objectifying]] women.<ref>{{cite web|url=https://www.gq.com/story/is-there-a-place-for-hooters-in-2018 |title=Is There a Place for Hooters in 2018?|first=Jaya|last=Saxena|date=19 June 2018 |work=[[GQ]]|accessdate=18 September 2018|url-status=live |archiveurl=https://web.archive.org/web/20201129141001/https://www.gq.com/story/is-there-a-place-for-hooters-in-2018 |archivedate=November 29, 2020}}</ref>
Breastaurants have been criticized for [[sexual objectification|sexually objectifying]] women.<ref>{{cite web|url=https://www.gq.com/story/is-there-a-place-for-hooters-in-2018 |title=Is There a Place for Hooters in 2018?|first=Jaya|last=Saxena|date=19 June 2018 |work=[[GQ]]|accessdate=18 September 2018|url-status=live |archiveurl=https://web.archive.org/web/20201129141001/https://www.gq.com/story/is-there-a-place-for-hooters-in-2018 |archivedate=November 29, 2020}}</ref>


==See also==
==See also==
*[[Betel nut beauty]]
*[[Bikini barista]]
*[[Bikini barista]]
*[[Butler café]]
*[[Butler café]]
*[[Café con piernas]]
*[[Café con piernas]]
*[[Cosplay restaurant]]
*[[Cosplay restaurant]]
*[[Heart Attack Grill]]
*[[Hooters Air]]
*[[Hooters Air]]
*[[Hooters Casino]]
*[[Host and hostess clubs]]
*[[Host and hostess clubs]]
*[[Maid café]]
*[[Maid café]]
*[[Nyotaimori]]
*[[Playboy Club]]
*[[Playboy Club]]
*[[Sip 'n Dip Lounge]]
*[[Sip 'n Dip Lounge]]

Latest revision as of 21:02, 20 December 2024

Waitresses at Bikinis Sports Bar & Grill (Austin, 2010)

A breastaurant is a restaurant that requires female waiting staff to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters opened in the United States.[1] The format has since been adopted by other restaurants, including Tilted Kilt Pub & Eatery, Twin Peaks, Ojos Locos, Bikinis Sports Bar & Grill, The WingHouse Bar & Grill, Redneck Heaven, and Bombshells Bar & Grill.[2][3][4]

These restaurants often use a sexual double-entendre brand name and may also be themed. The restaurants may offer perks for customers, such as alcoholic drinks and flirty servers.[5]

History

[edit]
A waitress at Twin Peaks washes a customer's car (Austin, 2012).
Hooters employees in Shanghai, China, 2007

Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format.[6] According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011.[7]

In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period".[8] Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018.[9]

Male variations

[edit]

Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016.[10][11] In Japan, there are pop-up establishments such as Macho Cafe[12] and Macho Meat Shop,[13] where brawny men serve food and drinks.

Criticism

[edit]

Breastaurants have been criticized for sexually objectifying women.[14]

See also

[edit]

References

[edit]
  1. ^ Mikin, Mark (June 27, 2011). "Hostess of the Week, 'Breastaurant' Edition". Esquire. Retrieved June 28, 2012.
  2. ^ The Week's Editorial Staff (June 26, 2012). "The 'breastaurant' boom: Why Hooters knockoffs are thriving". Archived from the original on June 29, 2012. Retrieved June 28, 2012.
  3. ^ "Breastaurant Boom: Hooters-style eateries experience a mini-boom". Fox News. March 25, 2015.
  4. ^ Edwards, Tanya (December 13, 2022). "11 Hooters Copycat Restaurants You Never Knew Existed". Eat This, Not That!.
  5. ^ Doctorow, Cory (June 8, 2011). ""Breastaurants" are Hooters 2.0". Boing Boing. Retrieved June 28, 2012.
  6. ^ "'Breastaurants' with 'view' booming in struggling US dining industry". The Indian Express. June 27, 2012. Retrieved June 27, 2019.
  7. ^ Yglesias, Matthew (June 25, 2012). "The "Breastaurant" Business Is Booming (Sort of)". Slate. Retrieved March 6, 2022.
  8. ^ "Breastaurant Trademark Information". Trademarkia. Retrieved June 27, 2019.
  9. ^ Dinges, Gary (December 13, 2018). "'Breastaurant' chain Bikini's shuttering last remaining location, rolling out new concept". Austin American-Statesman. Archived from the original on December 13, 2018. Retrieved June 27, 2019.
  10. ^ "Tallywackers, Dallas' male Hooters, has closed | GuideLive". GuideLive. August 10, 2016. Retrieved May 13, 2017.
  11. ^ Peter Holley (June 2, 2015). "There's finally a Hooters-style restaurant featuring men. It's called Tallywackers". Washington Post.
  12. ^ Brian Ashcraft (May 15, 2015). "Japan's Macho Cafe Is Like Hooters in Reverse". Kotaku. Gawker Media.
  13. ^ Brian Ashcraft (November 4, 2015). "Japan's Macho Restaurant Serves Up Real Beefcakes". Kotaku. Gawker Media.
  14. ^ Saxena, Jaya (June 19, 2018). "Is There a Place for Hooters in 2018?". GQ. Archived from the original on November 29, 2020. Retrieved September 18, 2018.
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