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{{Short description|Child rights organisation in India}}
{{Short description|Child rights organisation in India}}
{{More citations needed|date=August 2021}}
{{Multiple issues|{{Needs more citations|date=April 2022}}
{{POV|date=April 2022}}}}
{{Use dmy dates|date=May 2018}}
{{Use dmy dates|date=May 2018}}
{{Use Indian English|date=May 2018}}
{{Use Indian English|date=May 2018}}
{{Infobox organization
{{Infobox organization
| name = Child Rights and You
| name = Child Rights and You
| logo = Child Rights and You (CRY) Organization logo.png
| logo = Child Rights and You (CRY) Organization logo.png
| type = [[Non-governmental organization]]
| type = [[Non-governmental organization]]
| founded_date = 1979
| founded_date = 1979
| abbreviation = CRY
| founder = Rippan Kapur
| founder = Rippan Kapur
| focus = [[Children's rights]]
| focus = [[Children's rights]]
| location = {{ubl|Home office: [[Mumbai]], [[India]]|Branches: [[Mumbai]], [[Bangalore]], [[Chennai]], [[Delhi]], [[Kolkata]]}}
| location = {{ubl|Home office: [[Mumbai]], [[India]]|Branches: [[Mumbai]], [[Bangalore]], [[Chennai]], [[Delhi]], [[Kolkata]]}}
| origins =
| origins =
| homepage = {{url|http://www.cry.org/}}
| homepage = {{url|http://www.cry.org/}}
| dissolved =
| footnotes =
| dissolved =
| footnotes =
}}
}}
⚫
'''Child Rights and You''' ('''CRY''') is an Indian [[non-governmental organization]] ([[Non-governmental organization|NGO]]) that works towards ensuring [[children's rights]].


⚫
The organization was started in 1979 by Rippan Kapur, an [[Air India]] purser. CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over 4.7 million children.<ref>https://www.businessradar.com/company/ea1cb-in-cry-child-rights-and-you/</ref>
⚫
'''Child Rights and You''' ('''CRY''') is an Indian [[non-governmental organization]] (NGO) that works towards ensuring [[children's rights]].


⚫
CRY is one of the top [[Non-governmental organization|NGOs]] of India and it addresses children's critical needs by working with parents, teachers, [[Anganwadi]] (Indian rural child care center) workers, communities, district and state-level governments, as well as the children, themselves.<ref>{{Cite web |title= NGOs in India – Top 10 NGOs: Who Brings the Changes in Society. |url=https://ngofeed.com/top-ngos-in-india/ |access-date=2023-11-29 |language=en-US}}</ref> The organization focuses on changing behaviors and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are the priority.
⚫
The organization was started in 1979 by Rippan Kapur, an [[Indian Airlines]] purser. CRY works with 99 grassroot projects across 19 states in India and has impacted the lives of over three million children.


CRY works on 4 key areas:
⚫
CRY addresses children's critical needs by working with parents, teachers, [[Anganwadi]] (Indian rural child care centre) workers, communities, district and state-level governments, as well as the children, themselves. The organization focuses on changing behaviours and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are a priority.
*[[Education]] (Right To Development)
⚫
*Health & Nutrition (Right To Survival)
⚫
*Safety & Protection (Right To Protection)
*Child Participation (Right To Participation)


==History==
==History==


Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.<ref>{{cite web|url=https://www.thehindu.com/society/the-story-of-rippan-kapur-founder-of-cry/article22783658.ece|title=Rippan Kapur Story |publisher=the hindu|accessdate=17 Feb 2018}}</ref>
Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.<ref>{{cite news|url=https://www.thehindu.com/society/the-story-of-rippan-kapur-founder-of-cry/article22783658.ece|title=Rippan Kapur Story |work=the hindu|date=17 February 2018 |access-date=17 Feb 2018|last1=Varma |first1=Pervin }}</ref>


CRY has developed from originally an organisation providing welfare relief for children to an organisation advocating for [[children's rights]].<ref name="Pittinsky2009">{{cite book | author = Todd L. Pittinsky | date = 10 August 2009 | title = Crossing the Divide: Intergroup Leadership in a World of Difference | publisher = Harvard Business Press | pages = 92– | isbn = 978-1-4221-5267-6 | url = https://books.google.com/books?id=S5FA6mbvTXIC&pg=PA92}}</ref> It has worked to ensure that the diversity in [[South Asian ethnic groups|ethnicity]], religion, and [[Caste system in India|caste]] among its staff is a strength and does not prevent success in its mission.<ref name="Pittinsky2009"/>
⚫
CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the [[Right of Children to Free and Compulsory Education Act, 2009]] (RTE).


⚫
CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the [[Fundamental rights|Fundamental Right]] to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the [[Right of Children to Free and Compulsory Education Act, 2009]] (RTE).
⚫
CRY is involved with several international forums on children's rights, including [[Girls Not Brides]] and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the [[South Asia Initiative to End Violence Against Children]] (SAIEVAC), which is an intergovernmental platform working in eight countries.

⚫
CRY is involved with several international forums on [[children's rights]], including [[Girls Not Brides]] and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the South Asia Initiative to End Violence Against Children (SAIEVAC), which is an intergovernmental platform working in eight countries.

The organisation is active on [[social media]].<ref>{{cite book | author = Biju P. R. | date = 3 November 2016 | title = Political Internet: State and Politics in the Age of Social Media | publisher = Taylor & Francis | pages = 95– | isbn = 978-1-315-38991-2 | url = https://books.google.com/books?id=fzIlDwAAQBAJ&pg=PA95}}</ref>


==Impact==
==Impact==
{{Unreferenced section|date=August 2021}}
{{Unreferenced section|date=August 2021}}
In 2023–24, CRY has impacted more than 21,14,322 underprivileged children in India. <ref>{{Cite web |date=2020-05-12 |title=CRY Has Impacted Over 3 Million Children In India. Help us to Reach More Children. |url=https://www.cry.org/our-impact/ |access-date=2024-11-27 |website=CRY - Give Children a Happy, Healthy and Creative Childhood {{!}} CRY - India's leading non-profit}}</ref>
In 2020-21, CRY has impacted the lives of 6,61,752 underprivileged children in India.
*80% children in CRY project areas, between the ages of 6–18 years, in school. In the 15-18 group, which is most vulnerable to dropping out of school, CRY's enrolment and retention rate is 14% - 26% better than the prevailing average in similar areas where CRY is not present.
*94% children in CRY project areas, between the ages of 6-18 years, in school.
*86% children in CRY project areas, under the age of 5 years, prevented from malnutrition. CRY's malnutrition prevention rate is 14% - 27%, better than the prevailing average in similar areas where CRY is not present.
*92% children in CRY project areas, under the age of 5 years, protected from undernourishment
*99% of adolescent girls, in CRY project areas, between 11–18 years, protected from child marriage.
*99% of adolescent girls, in CRY project areas, between 11-18 years, protected from child marriage
*94% children, in CRY project areas, between the ages of 6–18 years, protected from child labour.
*88% children, in CRY project areas, between the ages of 6-18 years, protected from child labour


==Campaigns==
==Campaigns==
Line 43: Line 54:
CRY has launched the following campaigns:
CRY has launched the following campaigns:


* #YellowFellow, which raises awareness for the right to a happy childhood.<ref>{{cite web|url=https://timesofindia.indiatimes.com/videos/entertainment/events/mumbai/kreeanne-rabadi-talks-about-the-yellow-fellow-campaign/videoshow/66813200.cms|title=CRY YellowFellow |publisher=times of india|accessdate=26 Nov 2018}}</ref> Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7&nbsp;crore (17&nbsp;million) people across India.<ref>{{cite web|url=https://www.prnewswire.com/in/news-releases/cry-celebrates-childrens-day-with-yellowfellow-campaign-700835781.html|title=CRY YellowFellow article |publisher=prnewswire|accessdate=19 Nov 2018}}</ref>
* #YellowFellow, which raises awareness for the right to a happy childhood.<ref>{{cite web|url=https://timesofindia.indiatimes.com/videos/entertainment/events/mumbai/kreeanne-rabadi-talks-about-the-yellow-fellow-campaign/videoshow/66813200.cms|title=CRY YellowFellow |publisher=times of india|access-date=26 Nov 2018}}</ref> Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7&nbsp;crore (17&nbsp;million) people across India.<ref>{{cite web|url=https://www.prnewswire.com/in/news-releases/cry-celebrates-childrens-day-with-yellowfellow-campaign-700835781.html|title=CRY YellowFellow article |publisher=prnewswire|access-date=19 Nov 2018}}</ref>
* #LearnNotEarn, which was held on [[World Day Against Child Labour]] (12&nbsp;June) in 2018 and 2019, helped raise awareness on the issue of child labour in India, and encouraged citizens to ensure that children are able to go to school instead of work.
* #LearnNotEarn, which was held on [[World Day Against Child Labour]] (12&nbsp;June) in 2018 and 2019, helped raise awareness on the issue of [[child labour in India]], and encouraged citizens to ensure that children are able to go to school instead of work. Child labour is an important area of focus for the charity.<ref name="Equations">{{cite book |author1-link=The Union Government Ban on Child Labour in Hospitality Sector- by EQUATONS and Civil Society Responses |title=Rights of the Child in the Context of Tourism - A Compilation |date=2008 |publisher=Equations |pages=84–88 |url=https://books.google.com/books?id=cJ3-GMqg2_oC&dq=%22Child+Rights+and+You%22+india&pg=PA84 |access-date=11 January 2022}}</ref>
* #ItsAGirlThing, which was released on [[National Girl Child Day]] (24&nbsp;January) 2019 and aimed to break the stereotypes associated with girls.{{citation needed|date=October 2021}}
* #ItsAGirlThing, which was released on [[National Girl Child Day]] (24&nbsp;January) 2019 and aimed to break the stereotypes associated with girls.{{citation needed|date=October 2021}}
* #NotYet, which was held on [[International Women's Day]] (8&nbsp;March) 2020 and raised awareness of child marriage issues.
* #NotYet, which was held on [[International Women's Day]] (8&nbsp;March) 2020 and raised awareness of child marriage issues.
* #PooriPadhaiDeshKiBhalai, which was held in 2021, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.<ref name="CRY Reference1">{{cite news |title=CRY & Lintas Live launch campaign to support girls in completing their secondary education - Exchange4media |url=https://www.exchange4media.com/marketing-news/cry-lintas-live-launch-campaign-to-support-girls-in-completing-their-secondary-education-112068.html |access-date=6 April 2021 |publisher=Indian Advertising Media & Marketing News – exchange4media |date=5 April 2021 |language=en}}</ref>
* #PooriPadhaiDeshKiBhalai, which was held in April&nbsp;2001, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.<ref name="CRY Reference1">{{cite news |title=CRY & Lintas Live launch campaign to support girls in completing their secondary education - Exchange4media |url=https://www.exchange4media.com/marketing-news/cry-lintas-live-launch-campaign-to-support-girls-in-completing-their-secondary-education-112068.html |access-date=6 April 2021 |publisher=Indian Advertising Media & Marketing News – exchange4media |date=5 April 2021 |language=en}}</ref>
⚫
* #Body Shop India Partners With CRY, a 2021 campaign sponsored by the [[The Body Shop|beauty products brand]] to raise awareness of [[menstruation]], [[Culture and menstruation|menstruation shaming]], and its impact on girls and women, along with [[menstrual health]] and [[Menstrual hygiene management|education]] efforts.<ref name="CRY Reference2">{{cite news |title=The Body Shop India partners with CRY on a mission to end Period shame |url=https://indiaeducationdiary.in/the-body-shop-india-partners-with-cry-on-a-mission-to-end-period-shame/ |access-date=6 April 2021 |publisher=India Education,Education News India,Education News {{!}} India Education Diary |date=2 April 2021}}</ref>
* #ThinkAboutIt, a 2020 campaign to showcase the impact of COVID-19 on children and how they are the unseen victims of the pandemic.
* #VaccineMitra, a 2021 campaign to bust myths and misconceptions around COVID-19 vaccination and spread awareness about its importance.
⚫
* Body Shop India Partners With CRY, a 2021 campaign sponsored by the [[The Body Shop|beauty products brand]] to raise awareness of [[menstruation]], [[Culture and menstruation|menstruation shaming]], and its impact on girls and women, along with [[menstrual health]] and [[Menstrual hygiene management|education]] efforts.<ref name="CRY Reference2">{{cite news |title=The Body Shop India partners with CRY on a mission to end Period shame |url=https://indiaeducationdiary.in/the-body-shop-india-partners-with-cry-on-a-mission-to-end-period-shame/ |access-date=6 April 2021 |publisher=India Education,Education News India,Education News {{!}} India Education Diary |date=2 April 2021}}</ref>


CRY has also campaigned for increased government investment in [[child protection]] and education.<ref name="ET_2016a">{{cite news |title=Budget 2016: Child Rights and You seeks hiked allocation for children |url=https://economictimes.indiatimes.com/news/economy/policy/budget-2016-child-rights-and-you-seeks-hiked-allocation-for-children/articleshow/51158493.cms |access-date=11 January 2022 |work=The Economic Times |date=26 February 2016}}</ref> It has highlighted [[Malnutrition in India|child malnutrition]] and access to health care.<ref name="ET_2016b">{{cite news |title=CRY launches campaign to raise awareness on child rights |url=https://economictimes.indiatimes.com/news/politics-and-nation/cry-launches-campaign-to-raise-awareness-on-child-rights/articleshow/50890187.cms |access-date=11 January 2022 |work=The Economic Times |date=26 February 2016}}</ref> In 2021 the organisation drew attention to children's mental health and to the trauma children have experienced during the [[COVID-19 pandemic in India]].<ref name="ET_2021">{{cite news |title=India saw 31 children die by suicide every day in 2020; experts say COVID-19 upped trauma |url=
==CRY’s COVID Response & Way Forward==
https://economictimes.indiatimes.com/news/india/india-saw-31-children-die-by-suicide-every-day-in-2020-experts-say-covid-19-upped-trauma/articleshow/87421075.cms |access-date=11 January 2022 |work=The Economic Times |date=31 October 2021}}</ref>
To ensure that India’s most vulnerable families stay protected, CRY’s COVID Response plan focused on:

Prevention:
*Providing PPE kits, pulse oximeters, thermal scanners, BP monitors and medicines to all frontline healthcare workers.
*Distributing urgent medical equipment like oxygen refill cylinders, oxygen concentrators, thermal scanners, pulse oximeters to public health centres as well as project teams.

Nutrition:
*Providing dry ration kits that include cereal, pulses, spices, oil, sugar, salt, potatoes and soy chunks to ensure basic nutrition for children and their families.

Health & Hygiene:
*Distributing sanitary pads and soaps to enable adolescent girls to manage their health and menstrual hygiene for 3 months.

Education:
*Distributing education materials and workbooks along with organising digital classes to ensure that children are able to continue learning while schools were closed.
Pandemic Preparedness & Management:
*Sensitising the communities about COVID-19 safety precautions by busting myths associated with infections, tests and vaccinations.
*Raising awareness on the available supply of vital medicines and oxygen.

The program helped over 4 lakh children and their families across 19 states of India in 2020-21.

To ensure that the pandemic doesn’t become a child rights crisis in the long term, CRY is also working on a resilience and recovery plan for underprivileged children that covers:

⚫
Health & Nutrition:
*Ensuring ongoing vaccinations to avoid susceptibility to other deadly diseases
*Providing timely care to lactating and pregnant mothers
*Addressing malnutrition to reduce infant/child mortality
*Ensuring awareness around menstrual hygiene
⚫
Safety & Protection:
*Identifying and handling cases of children being forced into child labour or pushed to become child brides to reduce the financial pressure on the family
*Strengthening child protection mechanisms at the village as well as district levels
*Raising awareness on the negative impact of child labour and child marriage on children’s future
Education:
*Initiated Bridge School programs with 181 centers across 15 states to help children bridge their learning gaps caused due to school closures.
*Providing worksheets, guides and digital support to help children continue studying
*Conducting community based study sessions for children in small groups using online mediums like WhatsApp.


==Awards and recognition==
==Awards and recognition==
{{Multiple issues|{{Excessive examples|date=April 2022}}
⚫
{{unreferenced section|date=August 2021}}
{{example farm|section|date=October 2021}}
{{Unreferenced section|date=April 2022}}
⚫
{{POV section|date=April 2022}}}}
CRY has received the following awards and recognitions:
CRY has received the following awards and recognitions:<ref>https://www.eliteias.in/cry-full-form/</ref>
*Won Silver in the ‘Best Campaign In Non-Profit’ category at ET Kaleido Awards (#NotYet, 2020)
*Won in the ‘Communication, Advocacy & Development Activism’ category at SM4E Awards (#OnlineSafetyForChildren, 2020)
*Most Trusted NGO (2018)
*Most Trusted NGO (2018)
*One Of The Top 100 Nonprofits In The World (2018)
*One Of The Top 100 Nonprofits In The World (2018)
*Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
*Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
*Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
*Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
*ICAI CSR{{expand acronym|date=October 2021}} Award for Best CSR Project In Health & Education (2014)
* [[Institute of Chartered Accountants of India]] Corporate Social Responsibility (CSR) Award for Best CSR Project In Health & Education (2014)
*CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
*CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
*Quality Initiative Mission Award (2013)
*Quality Initiative Mission Award (2013)
Line 115: Line 83:
*Viewers Choice Most Effective Ad Of the Year (1996)
*Viewers Choice Most Effective Ad Of the Year (1996)
*Citizen Of Bombay Award For Rippan Kapur (1991)
*Citizen Of Bombay Award For Rippan Kapur (1991)
<ref>{{Cite web |title=Which Aims To Restore - The Organisation Was Founded in 1979 by Late Rippan Kapur {{!}} PDF {{!}} Malnutrition {{!}} Corporate Social Responsibility |url=https://www.scribd.com/document/369905654/Cry |access-date=2023-11-29 |website=Scribd |language=en}}</ref>
*NGO Gold Standard Award <ref>{{Cite web |date=2012-01-25 |title=CRY wins NGO Gold Standard Award {{!}} PublicAffairsAsia |url=https://publicaffairsasia.com/cry-wins-ngo-gold-standard-award/ |archive-url=https://web.archive.org/web/20170226233841/http://publicaffairsasia.com/cry-wins-ngo-gold-standard-award/ |url-status=usurped |archive-date=26 February 2017 |access-date=2023-11-29 |language=en-GB}}</ref>


==Publications==
==Financial information==
{{Multiple issues|{{Expand section|date=April 2022}}

{{Needs more citations|section=y|date=April 2022}}|section=y}}
CRY was the first Indian NGO to emphasize establishing full accountability and complete transparency with the help of annual reports. All their financials and related reports are available for perusal on their official website.{{citation needed|date=October 2021}}
CRY has commissioned four books about direct work with children.<ref name="Desai2018">{{cite book | author = Murli Desai | date = 19 January 2018 | title = Introduction to Rights-based Direct Practice with Children | publisher = Springer | pages = | isbn = 978-981-10-4729-9 | url = https://books.google.com/books?id=neFHDwAAQBAJ&pg=PR2}}</ref> In July 2020, CRY launched the handbook Bal Sanrakshan Samiti in Mumbai to address severe issues of child protection in rural and urban areas. This handbook is step-by-step guide on how child protection committees should function at the village and ward level.<ref>{{Cite web |date=2020-07-21 |title=Open Graph Meta Tags: Everything You Need to Know |url=https://globalprimenews.com/ |access-date=2022-05-05 |website=Global Prime News |language=en-US}}</ref>


==See also==
==See also==

Latest revision as of 00:51, 22 December 2024

Child Rights and You
AbbreviationCRY
Founded1979
FounderRippan Kapur
TypeNon-governmental organization
FocusChildren's rights
Location
Websitewww.cry.org

Child Rights and You (CRY) is an Indian non-governmental organization (NGO) that works towards ensuring children's rights.

The organization was started in 1979 by Rippan Kapur, an Air India purser. CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over 4.7 million children.[1]

CRY is one of the top NGOs of India and it addresses children's critical needs by working with parents, teachers, Anganwadi (Indian rural child care center) workers, communities, district and state-level governments, as well as the children, themselves.[2] The organization focuses on changing behaviors and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are the priority.

CRY works on 4 key areas:

  • Education (Right To Development)
  • Health & Nutrition (Right To Survival)
  • Safety & Protection (Right To Protection)
  • Child Participation (Right To Participation)

History

[edit]

Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.[3]

CRY has developed from originally an organisation providing welfare relief for children to an organisation advocating for children's rights.[4] It has worked to ensure that the diversity in ethnicity, religion, and caste among its staff is a strength and does not prevent success in its mission.[4]

CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the Right of Children to Free and Compulsory Education Act, 2009 (RTE).

CRY is involved with several international forums on children's rights, including Girls Not Brides and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the South Asia Initiative to End Violence Against Children (SAIEVAC), which is an intergovernmental platform working in eight countries.

The organisation is active on social media.[5]

Impact

[edit]

In 2023–24, CRY has impacted more than 21,14,322 underprivileged children in India. [6]

  • 94% children in CRY project areas, between the ages of 6-18 years, in school.
  • 92% children in CRY project areas, under the age of 5 years, protected from undernourishment
  • 99% of adolescent girls, in CRY project areas, between 11-18 years, protected from child marriage
  • 88% children, in CRY project areas, between the ages of 6-18 years, protected from child labour

Campaigns

[edit]

CRY has launched the following campaigns:

  • #YellowFellow, which raises awareness for the right to a happy childhood.[7] Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7 crore (17 million) people across India.[8]
  • #LearnNotEarn, which was held on World Day Against Child Labour (12 June) in 2018 and 2019, helped raise awareness on the issue of child labour in India, and encouraged citizens to ensure that children are able to go to school instead of work. Child labour is an important area of focus for the charity.[9]
  • #ItsAGirlThing, which was released on National Girl Child Day (24 January) 2019 and aimed to break the stereotypes associated with girls.[citation needed]
  • #NotYet, which was held on International Women's Day (8 March) 2020 and raised awareness of child marriage issues.
  • #PooriPadhaiDeshKiBhalai, which was held in April 2001, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.[10]
  • #Body Shop India Partners With CRY, a 2021 campaign sponsored by the beauty products brand to raise awareness of menstruation, menstruation shaming, and its impact on girls and women, along with menstrual health and education efforts.[11]

CRY has also campaigned for increased government investment in child protection and education.[12] It has highlighted child malnutrition and access to health care.[13] In 2021 the organisation drew attention to children's mental health and to the trauma children have experienced during the COVID-19 pandemic in India.[14]

Awards and recognition

[edit]

CRY has received the following awards and recognitions:[15]

  • Most Trusted NGO (2018)
  • One Of The Top 100 Nonprofits In The World (2018)
  • Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
  • Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
  • Institute of Chartered Accountants of India Corporate Social Responsibility (CSR) Award for Best CSR Project In Health & Education (2014)
  • CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
  • Quality Initiative Mission Award (2013)
  • Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY (2012)
  • Fundraising Campaign Award (2011 & 2012)
  • Lakshya Award (2009 & 2012)
  • Indira Super Achiever Award (2003)
  • Marketing Excellence Award For Social Awareness (2001)
  • Viewers Choice Most Effective Ad Of the Year (1996)
  • Citizen Of Bombay Award For Rippan Kapur (1991)

[16]

  • NGO Gold Standard Award [17]

Publications

[edit]

CRY has commissioned four books about direct work with children.[18] In July 2020, CRY launched the handbook Bal Sanrakshan Samiti in Mumbai to address severe issues of child protection in rural and urban areas. This handbook is step-by-step guide on how child protection committees should function at the village and ward level.[19]

See also

[edit]

References

[edit]
  1. ^ https://www.businessradar.com/company/ea1cb-in-cry-child-rights-and-you/
  2. ^ "NGOs in India – Top 10 NGOs: Who Brings the Changes in Society". Retrieved 29 November 2023.
  3. ^ Varma, Pervin (17 February 2018). "Rippan Kapur Story". the hindu. Retrieved 17 February 2018.
  4. ^ a b Todd L. Pittinsky (10 August 2009). Crossing the Divide: Intergroup Leadership in a World of Difference. Harvard Business Press. pp. 92–. ISBN 978-1-4221-5267-6.
  5. ^ Biju P. R. (3 November 2016). Political Internet: State and Politics in the Age of Social Media. Taylor & Francis. pp. 95–. ISBN 978-1-315-38991-2.
  6. ^ "CRY Has Impacted Over 3 Million Children In India. Help us to Reach More Children". CRY - Give Children a Happy, Healthy and Creative Childhood | CRY - India's leading non-profit. 12 May 2020. Retrieved 27 November 2024.
  7. ^ "CRY YellowFellow". times of india. Retrieved 26 November 2018.
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  18. ^ Murli Desai (19 January 2018). Introduction to Rights-based Direct Practice with Children. Springer. ISBN 978-981-10-4729-9.
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