Choi Jin-hee (entrepreneur): Difference between revisions

Choi Jin-hee
Choi Jin-hee
최진희
Born	October 4, 1968 (age 56); South Korea
Other names	Jinnie Choi
Alma mater	Sungshin Women's University (B.A. in French Literature, College of Humanities); INSEEC Business School (Master of Advertising Marketing);
Occupations	Television Producer; Entrepreneur;
Years active	1993–present
Korean name
Hangul	최진희
Hanja	崔珍熙
Revised Romanization	Choe Jinhui
McCune–Reischauer	Ch'oe Chinhŭi

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Choi Jin-hee (Korean: 최진희; Hanja: 崔珍熙; Born November 9, 1968) is a South Korean television producer and businesswoman. Choi Jin-hee is the chief executive officer at Imaginus, a content production company that she established in December 2021.^[3] Choi also serves as the Executive Advisor of Myriagon Studio, a subsidiary of Aniplex, since June 2023.^[4]

In 2012, Choi began her career as producer in CJ E&M's drama business division. She then served as the first CEO of Studio Dragon from May 2016 to July 2020.^[5]^[6] During her tenure, Choi ranked 14th in 2019 Forbes Korea 65 Powerful Female CEOs.^[7] In the same year she was selected as the winner of the CEO Leadership Award in the 2019 Media Management Award by The Media Future Research Institute.^[8] After leaving Studio Dragon, she was promoted to the role of Director of Film and Drama Business at CJ ENM, where she served from July 2020 to November 2021.^[9]

Education

Choi Jin-hee was born on October 4, 1968. She enrolled in the Department of French Language and Literature at Sungshin Women's University, graduating with a B.A. in French Literature from the College of Humanities.^[1] Later, she received a master's degree in advertising marketing from INSEEC Business School in France.^[2]

Career

Early career

In 1993, Choi started working at Dentsu, Young and Rubicam Korea (DYR Korea),^[a] where she was involved in advertising production. She later moved to Daewoo Video Business Division, where Choi took charge of foreign films import.^[10]

After joining On-Media, Choi assumed the role of the head of the content acquisition team.^[10] On October 31, 2010, she was promoted to an executive position as the Film Business Manager.^[11]^[12] In 2011, On-Media was acquired by CJ E&M, marking the beginning of Choi's career within CJ Group.^[13]^[14] On October 17, 2012, Choi was further promoted to the position of Head of CJ E&M Channel 1.^[15] Later, on January 28, 2013, she was elevated to the position of Managing Director (Sangmu).^[16] Her most recent role was as the head of CJ E&M's Content Business Department and Drama Business Department, where she was well-known as an executive producer for notable dramas such as Misaeng and Oh My Ghost.^[5]

Studio Dragon

Choi was appointed as Chief executive officer when Studio Dragon was founded on May 3, 2016, as a spin-off from CJ E&M's Drama Business Department. Studio Dragon was created with a focus on drama planning, production, and distribution. Unlike many production companies that rely on broadcasting companies, Studio Dragon independently plans and produces its own works by analyzing market demands and target audiences.^[17]

Under Choi's leadership, Studio Dragon had a strategic focus on mergers and acquisitions, particularly targeting television drama production companies associated with successful drama writers. Culture Depot, where writer Park Ji-eun belongs, which had been acquired by CJ E&M in January 2016, was reorganized as a subsidiary of Studio Dragon. In May 2016, Studio Dragon further expanded its portfolio through equity swaps with Hwa&Dam Pictures, renowned for writer Kim Eun-sook, Additionally, in September 2016, Studio Dragon engaged in equity swaps with KPJ, well-known for writers Kim Young-hyun and Park Sang-yeon.^[10]^[18]^[19]

In September 2016, Choi on behalf of Studio Dragon signed a memorandum of understanding (MOU) with Warner Bros.'s DramaFever. During the Broadcast World Wide Convention (BCWW) opening ceremony in Seoul, Craig Hunegs, the president of business and strategy at Warner Bros., revealed that the two companies would also be exploring the potential for remaking existing films and TV shows under their co-production agreement.^[20]

Under Choi's leadership, Studio Dragon successfully transitioned into a listed company. On November 24, 2017, Studio Dragon conducted an initial public offering (IPO) and became a publicly traded entity on the KOSDAQ.^[21]^[22] Preceding the IPO, on November 9, 2017, Choi held a press conference in Yeouido, Seoul, during which she said, "Through listing on KOSDAQ, we will solidify our position as number one in domestic market share by 2020 and continue to grow overseas sales to become a major global studio." She also emphasized that a stable profit structure was established based on original intellectual property rights (IP). In the past, IP ownership was owned by broadcasting companies, but Studio Dragon directly owns the IP based on its excellent creator planning ability.^[23] Choi also set a goal to increase Studio Dragon's domestic drama market share to 40% by 2020 and increasing overseas sales by an average of 30% per year.^[10]

By early 2018, Studio Dragon had emerged as the leading South Korean TV drama production company, commanding approximately 20% of the market share in terms of the number of TV dramas broadcast in 2017.^[19] Studio Dragon records a high profit margin of 60% on average.^[10]

According to media reports, in June 2018, Studio Dragon entered into a licensing agreement with Netflix for the distribution of their tentpole work, Mr. Sunshine, a historical drama comprising 24 episodes. This deal held great significance for the studio as it represented their first exclusive distribution arrangement.^[24]^[25] The licensing fee for the series amounted to ₩28 billion, which equated to 70% of the production cost of Mr. Sunshine, estimated at ₩43 billion.^[10] In the end of the year, Studio Dragon became a subsidiaries of CJ ENM after their previous parent company, CJ E&M, was merged into CJ ENM.^[14]

In March, 28, Choi announced Studio Dragon acquisition of a full equity stake (200,000 shares) in GTist, a drama production company owned by Noh Hee-kyung, Kim Kyu-tae, and Hong Jong-chan, for KRW 25 billion in cash. Noh Hee-kyung made her debut in 1995 and has long career as drama writer, with notable works including Worlds Within, That Winter, the Wind Blows, It's Okay, That's Love, Dear My Friends, and Live. Director Kim Kyu-tae has collaborated with writer Noh Hee-kyung in many projects such as Worlds Within, That Winter, the Wind Blows, It's Okay, That's Love, and Live. Meanwhile Director Hong Jong-chan has directed dramas such as Doctor Stranger, Dear My Friends, and Her Private Life.^[26]

Through acquisition of Culture Depot, Hwa&Dam Pictures, KPJ, and GTist, Studio Dragon have recruited many talents, reaching 183 people as of the second quarter of 2019.^[10]^[18] In September, Choi announced that Studio Dragon has acquired an about 20% equity share in Movierock, a movie production company. Founded in 2012, Movierock (CEO Kim Jae-joong) is a domestic film production company that is recognized for its excellent planning and production ability by successively releasing films such as Thread of Lies, Midnight Runners, Be With You, Innocent Witness, and Tune in for Love.^[27]

In November 2019, Studio Dragon and Netflix signed a production and distribution agreement. The three-year agreement, effective in 2020, involved Studio Dragon creating original series that would be globally distributed by Netflix on its platform. Additionally, Netflix acquired distribution rights to certain titles from Studio Dragon that were not included in the partnership. The deal followed pre-existing ties between CJ, Studio Dragon, and Netflix, resulting in the streaming of series such as Stranger, Mr. Sunshine, Memories of the Alhambra, Romance Is A Bonus Book, and Arthdal Chronicles.^[28]^[29]^[30]

In December 2019, Choi announced that Studio Dragon had successfully acquired a 19% stake in Merrycow Creative, a production company owned by Song Jae-jung [ko] who wrote Memories of the Alhambra and Nine.^[31]

Choi's leadership played a pivotal role in Studio Dragon sales growth from ₩200 million in 2016 to ₩4.7 billion by the end of 2019.^[32] As part of 2020 executive reshuffle, CJ Group made an announcement on December 30, 2019, promoting 58 individuals, including Choi Jin-hee. In this reshuffle, Choi, previously serving as executive vice president, was promoted to vice chairman rank. Choi's was the first female executive to achieve such a rank through internal promotion within CJ Group.^[33]^[34]^[35]

On July 16, 2020, CJ ENM announced leadership changes at Studio Dragon. Choi was promoted as the director of the newly established Film and Drama Division at CJ ENM. Kang Cheol-gu, the Management Planning Director of Studio Dragon, and Kim Young-gyu, the First Production Director of Studio Dragon, were selected as the new co-CEOs of Studio Dragon, taking over Choi's previous position.^[9]^[36]

On August 31 of the same year, Choi exercised options on 21,840 shares of Studio Dragon stock at an exercise price of ₩27,500 per share. With a closing price of ₩82,100 on September 8, it appeared that a 200% valuation return was achieved. Studio Dragon had granted Choi 72,800 shares as stock options for being the first CEO of Studio Dragon in 2016. The first time Choi exercised stock options was in August 2019, when she exercised options for 21,840 shares. Therefore, a total of 43,680 stock options had been exercised so far, leaving 29,120 shares unexercised. Through this stock option exercise, Choi earned a market profit of ₩2.4 billion. Considering the remaining shares, the value of Choi's stake in Studio Dragon amounted to ₩6 billion.^[37]

Imaginus

In November 2021, Choi departed from her position in CJ ENM before the end of her term, which was originally scheduled to conclude in March 2022.^[10] Following her departure, Choi establish a new company called Imaginus (이매지너스) on December 15, 2021. Imaginus operates as a comprehensive content production company. Initially capitalized at ₩10 million,^[38] Imaginus attracted investment of ₩50 billion from J&Private Equity (J&PE) on December 8. According to an industry official, J&PE's investment in Imaginus was made at a corporate value of around ₩200 billion. It is said that the follow-up investment aims to increase the corporate value to ₩1 trillion.^[39]^[40]

In August 2022, Choi was recognized as one of "Korea's 100 female startup leaders" by Hankyung Geeks and Startup Alliance. The selection was based on factors such as cumulative investment amount, experience, and industry. The list showcased the top female startup representatives in 10 different industries, including Education, Fashion & Beauty, E-commerce, Finance & Insurance, Healthcare, Living & Space, Food Tech, Content & Social, Leisure & Travel, and Advertising & Marketing. Choi, representing Imaginus, ranked first in the Content & Social category and 9th overall.^[3]^[41]

In March 2023, Choi prepared to sign a strategic partnership between Imaginus and Myriagon Studio. Myriagon Studio, formerly known as Origamix Partners Inc, is a management company led by Shinsuke Sato, renowned for his original Netflix series Alice In Borderland. The rebranding took place following the acquisition of Origamix Partners Inc by Aniplex, a subsidiary of Sony Music Entertainment Japan. Starting from June 1, 2023, Choi appointed as Executive Advisor at Myriagon Studio in order to help establish a formidable Asian premium production network.^[4]^[42]^[43]

In the summer of 2023, Choi collaborated with Hwang Ji-young and Kim Hee-won to establish Studio Abit. Hwang Ji-young is a renowned entertainment show director, recognized for her work on MBC's I Live Alone from 2017 to 2021, which earned her accolades such as the 2018 Korean Broadcasting Awards Producer Award and the 2020 MBC Special Achievement Award. Her last MBC project was With the Silk of Dohpo Flying in Denmark. Hwang oversees the entertainment department at Studio Abit, while director Kim Hee-won, known for directing Little Women and Vincenzo, oversees the drama department.^[44]^[45]^[46]

Studio Abit was established as a joint venture between Imaginus and Innocean, an advertising production house affiliated with Hyundai Motor.^[38] The studio's primary focus is to create relatable and enjoyable commercial content, including entertainment shows, dramas, and films. Leveraging the expertise of talented creators, Studio Abit aims to accelerate production and deliver high-quality projects. The signing ceremony for Studio Abit took place on August 7 at Innocean's Seoul headquarters, with key executives in attendance, including Innocean CEO Lee Yong-woo, Imaginus CEO Choi Jin-hee, and Studio Abit CEO Hwang Ji-young.^[38]^[47]

Imaginus first work is Cinderella at 2 AM, a drama based on the web novel of the same name by Aigome. It depicts the love story of an ordinary woman who prioritizes protecting herself and a third-generation chaebol man who believes that protecting love is protecting himself. It was selected by KOCCA in April 2023 as one of the 27 projects to receive support from the '2023 Online Video Service (OTT) Specialized Content Production Support Project'. Studio Aljja was working on this project.^[48] The drama was written by Oh Eun-ji, co-directed by Seo Min-jung and Bae Hee-young, and starred Shin Hyun-been and Moon Sang-min. The series aired on Coupang Play from August 24 to September 22, 2024, every Saturday and Sunday at 21:00 (KST). It was also broadcast on Channel A on the same day at 21:20 (KST) and is available for streaming on Viu and Viki in selected regions.

In October, Imaginus was selected as one of 13 companies for KOCCA's Global Leap Support Project. They participated in MIPCOM, the world's largest broadcasting and video content market in Cannes, France from October 16 to 19, where the Ministry of Culture, Sports and Tourism and KOCCA set up the largest-ever Korean pavilion to promote K-content. According to KOCCA, the event attracted over 1,500 exhibitors and 3,500 buyers from 108 countries. The Korean pavilion generated export consultation amounts of USD 468.34 million (approximately around ₩633.7 billion) through 750 consultations over four days.^[49]

In March 2024, Ryu Hyung-jin, the vice president of Imaginus, shared details about ten labels under Imaginus and their respective leaders in an exclusive interview with Cine21. The labels included Studio Sot (스튜디오 솥), led by the Hong Sisters; Showrunners (쇼러너스), which housed directors Jang Young-woo [ko], Kim Hee-won, Choi Jeong-gyu, Song Kyung-hwa, and other creators; Director Park Jun-hwa [ko]'s Studio Aljja (스튜디오 알짜), specializing in romantic comedies; Studio AA (스튜디오 AA), co-led by Gang Dong-won; and Trii Studio (트리 스튜디오), led by producer Kim Jin-yi, Lee Na-jeong, and Lee Yoon-jung. Two established production houses, H House (에이치 하우스), led by director Kim Hong-seon [ko], known for the mystery genre, and About Film (어바웃 필름), led by Kim Seong-hwan, the production company behind Extreme Job, also joined Imaginus as labels.^[50]^[51]^[52] Completing the roster, Imaginus had three labels remaining: Studio PIC (스튜디오 PIC), Hips (힙즈), and Sunny Park (써니파크).^[53]

Imaginus has upcoming projects in the pipeline. In development is melodrama Tempest, which is being produced by Showrunner and Studio AA.^[50]^[54] Prior to that, in March 2023, it was reported that director Kim Hee-won and writer Jeong Seo-kyeong, who previously collaborated on Little Woman, joined forces again for Tempest. Jun Ji-hyun being offered the female lead role opposite Gang Dong-won.^[55]^[56] Additionally, Trii Studio label is preparing for romantic comedy Can This Love Be Translated? created by the writer team led by the Hong sisters at Studio Sot,^[52] and directed by Yoo Young-eun.^[57]^[58]

On March 21, 2024, Imaginus' Choi and Adam Burke, the Director of the Los Angeles Tourism Office, signed a memorandum of understanding (MoU). Their collaboration aims to produce a Korean drama set in Los Angeles and promote the city as a global tourism destination. This agreement establishes a three-year business partnership, marking the first time a U.S. city tourism office has entered into a content production MoU.^[59]^{[full citation needed]}

Filmography

CJ E&M/CJ ENM

Drama credits^[60]
Year	Title		Network	Credited as		Notes	Ref.
Year	English	Korean	Network	Producer	Planner	Notes	Ref.
2012	Vampire Prosecutor Season 2	뱀파이어 검사 2	OCN	Lee Seung-hoon	Choi Jin-hee Park Ji-young	CMG Chorok Stars	^[61]
2013	My Cute Guys	이웃집 꽃미남	tvN	Jo Moon-joo	Choi Jin-hee Park Ji-young	Oh!Boy Project CJ E&M	^[62]
	The Virus	더 바이러스	OCN	Choi Young-soo Lee Jong-jae		JS Pictures	^[63]
	Nine	나인: 아홉 번의 시간여행	tvN	Lee Sang-hee Moon Seon-ho Lim Eun		JS Pictures, Chorokbaem Media	^[64]
	Crazy Love	미친 사랑		Lee Min-jin, Jo Na-hyun		JS Pictures	^[65]
	Dating Agency: Cyrano	연애조작단; 시라노		Kang Hee-joon Lee Ye-rim		Oh!Boy Project CJ E&M	^[66]
	She is Wow	우와한 녀		Jo Moon-ju		Urban Works Media	^[67]
	Special Affairs Team TEN 2	특수사건 전담반 TEN 2	OCN	Kim Mi-sook		MBC C&I	^[68]
2014	Emergency Couple	응급남녀	tvN	Yoon Hyun-ki	Choi Jin-hee Park Ji-young	Content K Co. Ltd.	^[69]
	Gap-dong	갑동이		Kang Hee-jun Lee Young-ok		Pan Entertainment	^[70]
	Marriage, Not Dating	연애 말고 결혼				IOK Media	^[71]
	It's Okay, That's Love	괜찮아, 사랑이야	SBS	Kim Kyu-tae Choi Jin-hee Park Ji-young	Kim Young-seop (SBS Drama Division)	GT Entertainment, CJ ENM	^[72]
	Family Secret	가족의 비밀	tvN	Kim Ji-yeon Park Eun-kyung	Choi Jin-hee Park Ji-young	Creative Leaders Group 8	^[73]
	Cheo Yong	귀신 보는 형사 처용	OCN		Choi Jin-hee Park Ji-young Park Sun-jin	CMG Chorok Stars (now Star Road Entertainment) Darin Media	^[74]
	Forever Young	오늘도 청춘	VTV	Choi Jin-hee		VFC [vi]	^[75]
	Misaeng: Incomplete Life	미생	tvN	Lee Jae-moon Ham Seung-hoon	Choi Jin-hee Park Ji-young	Number 3 Pictures	^[76]
2015	Heart to Heart	하트 투 하트	tvN		Choi Jin-hee Park Ji-young	Chorokbaem Media Story Plant	^[77]
	Love Weaves Through a Millennium	상애천사천년	Hunan TV	Choi Jin-hee		Hunan TV EE-Media CJ E&M	^[78]
	Hogu's Love	호구의 사랑	tvN	Choi Jin-hee Park Ji-young Executive Producer	Choi Jin-hee Park Ji-young	MI Co., Ltd.	^[79]
	Super Daddy Yeol	슈퍼대디 열		Choi Jin-hee Park Ji-young Shin Dae-shik Jang Jung-do Lee Esther Ham Seung-hoon		tvN	^[80]
	A Bird That Doesn't Sing	울지 않는 새		Seo Yong-il So Jae-hyun		Story Plant	^[81]
	Ex-Girlfriends' Club	구여친클럽		Yoo Hyun-ki Choi Jin-hee Park Ji-young		JS Pictures	^[82]
	Hidden Identity	신분을 숨겨라		Hwang Joon-hyeok Jo Eun-sol		Neo Entertainment	^[83]
	Hello Monster	너를 기억해	KBS2	Choi Jin-hee Park Ji-young Jung Sung-hyo Executive Producer	KBS Drama Departement	CJ E&M	^[84]
	Oh My Ghost	오 나의 귀신님	tvN	Jo Moon-joo Lee So-yoon	Choi Jin-hee Park Ji-young	Chorokbaem Media	^[85]
	Cheo Yong Season 2	귀신 보는 형사 처용 2	OCN		Choi Jin-hee Park Ji-young Park Sun-jin	CMG Chorok Stars (now Star Road Entertainment) Darin Media	^[86]
	Second 20s	두번째 스무살	tvN	Lee Min-jin Lee Ye-rim Choi Jin-hee Park Ji-young	Choi Jin-hee Park Ji-young	JS Pictures Astory	^[87]
	Bubble Gum	풍선껌		Jo Moon-ju	Choi Jin-hee Park Ji-young	Hwa&Dam Pictures	^[88]
2016	Cheese in the Trap	치즈인더트랩		Kim Keo-hong Jung Se-ryung	Choi Jin-hee Park Ji-young	Eight Works Kross Pictures PGood Media	^[89]
	Signal	시그널		Lee Sang-baek		Astory	^[90]
	Pied Piper	피리부는 사나이		Kim Sung-min Pyeong chang-woo Kim Jin-i		Content K	^[91]
	Memory	기억		Yoon Hyun-ki		MI Co., Ltd.	^[92]
	The Vampire Detective	뱀파이어 탐정	OCN	Lee Seung-hoon		OCN	^[93]
2020	Birthcare Center	산후조리원	tvN	Kim Dong-rae	Choi Jin-hee for CJ ENM	tvN RaemongRaein Co., Ltd.	^[94]
2021	Mouse	마우스	tvN	tvN Choi Jin-hee	Jeong Hoe-seok Nam Gun-jung Lee Hyun-young	HIGROUND Studio Invictus	^[95] ^[96]
2021	Adult Trainee	어른연습생	TVING	Choi Jin-hee Kim Dong-gu (Executive Producer)		CJ ENM DK E&M	^[97]

Studio Dragon

Drama credits^[98]^[99]
Year	Title		Network	Credited as		Notes	Ref.
Year	English	Korean	Network	Producer	Planner	Notes	Ref.
2016	Another Miss Oh	또! 오해영	tvN	Choi Jin-hee Yoon Ki-tae	Choi Jin-hee for Studio Dragon	Studio Dragon Chorokbaem Media	^[100]
	Dear My Friends	디어 마이 프렌즈	tvN	Bae Jong-byung Kim Kyu-tae Choi Jin-hee		Studio Dragon GT Entertainment	^[101] ^[102]
	Squad 38	38사기동대	OCN	Choi Jin-hee Jeong Chang-hwan Han Se-min		Studio Dragon SM C&C InfinityOne Comics Entertainment Inc. CJ E&M	^[103]
	The Good Wife	굿 와이프	tvN	Han So-jin Lee So-yoon		Studio Dragon	^[104]
	On the Way to the Airport	공항 가는 길	KBS 2TV	Choi Jin-hee Park Ji-young	KBS Drama Departement		^[105] ^[106]
	Woman with a Suitcase	캐리어를 끄는 여자	MBC TV	Choi Jin-hee Park Ji-young	MBC Drama Departement		^[107]
	Hey Ghost, Let's Fight	싸우자귀신아	tvN	Yoon Hyun-gi Lee Se-hee	Choi Jin-hee for Studio Dragon	Creative Leaders Group 8 [ko] The Unicorn	^[108] ^[109]
	Cinderella with Four Knights	신데렐라와 네 명의 기사		Lee Jung-su Gwak Geun-su Kim Mi-ra Kim Ye-ji		HB Entertainment [ko]	^[110]
	The K2	더 케이투		Kim Geun-hong Moon Boo-mi		HB Entertainment [ko]	^[111] ^[112]
	Shuttle Love Millennium [zh]	상애천사천년 2: 달빛 아래의 교환	Hunan TV	Jang-yong Ryuk Danni	Choi Jin-hee	Hunan Satellite TV Tianyu Media Studio Dragon Mango Film and Television
	Entourage	안투라지	tvN	Choi Jin-hee Kim Young-kyu (Executive Producer)	Choi Jin-hee for Studio Dragon	Studio Dragon (Under license from Warner Bros. International Television)	^[113] ^[114]
2016–2017	The Legend of the Blue Sea	푸른 바다의 전설	SBS TV	Kim Sun-jung Choi Jin-hee Lee Ji-hyun (EP)	Park Young-soo (SBS Drama) Developer	Culture Depot	^[115]
2016–2017	Guardian: The Lonely and Great God	도깨비	tvN	Joo Kyung-ha Kim Ji-yeon	Choi Jin-hee for Studio Dragon	Hwa&Dam Pictures	^[116] ^[117]
2017	Voice	보이스	OCN	Kim Ryun-hee	Choi Jin-hee for Studio Dragon	Content K	^[118]
	Introverted Boss	내성적인 보스	tvN	So Jae-hyeon		KBS Media Introverted Boss SPC	^[119] ^[120]
	Tomorrow, With You	내일 그대와		Cho Moon-joo		Celltrion Entertainment	^[121] ^[122]
	The Liar and His Lover	그녀는 거짓말을 너무 사랑해		Jung Se-ryung		Bon Factory Worldwide	^[123]
	Tunnel	터널	OCN	Kim Sung-min Park Ji-young		The Unicorn	^[124]
	Chicago Typewriter	시카고타자기	tvN	Kim Ki-jae		The Unicorn	^[125] ^[126]
	Circle	써클: 이어진 두 세계	tvN	Choi Jin-hee Jang Jin-wook	Lee Myung-han for tvN (Creator)	tvN Studio Dragon	^[127] ^[128]
	Duel	듀얼	OCN	Lee Sung-hoon Yoo Seul-gi	Choi Jin-hee for Studio Dragon	Chorokbaem Media	^[129] ^[130]
	Stranger	비밀의 숲	tvN	Choi Jin-hee (EP)		Signal Entertainment Group IOK Media	^[99] ^[131] ^[132]
	The Bride of Habaek	하백의 신부				Number Three Pictures	^[133]
	Criminal Minds	크리미널 마인드				Taewon Entertainment [ko] ABC Studios (in association with)	^[134]
	Save Me	구해줘	OCN	Choi Jin-hee (EP)		Hidden Sequence	^[99] ^[135]
	Live Up to Your Name	명불허전	tvN	Choi Jin-hee (EP)		Bon Factory Worldwide	^[99] ^[136]
	Argon	아르곤	tvN			Daydream Entertainment	^[137] ^[138]
	Black	블랙	OCN			iWill Media	^[139]
	Because This Is My First Life	이번 생은 처음이라	tvN			Studio Dragon MI Inc.	^[140] ^[141]
	Avengers Social Club	부암동 복수자들				JS Pictures	^[142] ^[143]
	Revolutionary Love	변혁의 사랑				Samhwa Networks	^[144] ^[145]
	The Most Beautiful Goodbye	세상에서 가장 아름다운 이별		Kim Kyu-tae		GTist	^[146]
2017–2018	Bad Guys 2	나쁜 녀석들: 악의 도시	OCN	Heo Gun	Choi Jin-hee for Studio Dragon	Urban Works Media	^[147]
	A Korean Odyssey	화유기	tvN	Choi Jin-hee (EP)		Studio Dragon JS Pictures	^[99] ^[148]
	Drama Stage	드라마 스테이지	tvN	Choi Jin-hee (seasons 1–3)		Studio Dragon	^[66]
2018	Mother	마더	tvN		Choi Jin-hee for Studio Dragon	The Unicorn	^[149] ^[150]
	Cross	크로스				Logos Film	^[151] ^[152]
	Live	라이브				GTist	^[153]
	My Mister	나의 아저씨		Choi Jin-hee (EP)		Chorokbaem Media	^[99] ^[154] ^[155]
	Mistress	미스트리스	OCN			Chorokbaem Media	^[156] ^[157]
	Lawless Lawyer	무법 변호사	tvN			Logos Film	^[158]
	What's Wrong with Secretary Kim	김비서가 왜 그럴까	tvN	Choi Jin-hee (EP)		Bon Factory Worldwide	^[99]
	Life on Mars	라이프 온 마스	OCN	Jeong Se-ryeong Hwang Chang Woo Cho Hye-rin		Production H	^[159]
	Mr. Sunshine	미스터 션샤인	tvN			Hwa&Dam Pictures	^[160]
	Familiar Wife	아는 와이프	tvN			Chorokbaem Media	^[99] ^[161]
	Voice 2	보이스 2	OCN	Kim Ryun-hee		Content K	^[99] ^[162]
	About Time	백일의 낭군님	tvN			Story TV	^[163]
	100 Days My Prince	백일의 낭군님	tvN			AStory	^[164]
	The Guest	손 The Guest	OCN	Choi Jin-hee Kim Gun-hong		Studio Dragon	^[165] ^[166]
	Player	플레이어	OCN			iWill Media	^[167]
	Room No. 9	나인룸	tvN			Kim Jong-hak Production	^[66]
	Tale of Fairy	계룡선녀전	tvN			JS Pictures	^[168]
2018–2019	Quiz of God: Reboot	신의 퀴즈: 리부트	OCN	Park Ji-hyun	Choi Jin-hee for Studio Dragon	Curo Holdings Eight Works	^[169]
	Dear My Room	은주의 방	Olive			Studio 605	^[170]
	Encounter	남자친구	tvN	Moon Seok-hwan Oh Kwang-hee		Bon Factory Worldwide	^[99] ^[171] ^[172]
	Priest	프리스트	OCN	Jeon Kyu-ah		Crave Works	^[173]
	Memories of the Alhambra	알함브라 궁전의 추억	tvN	Park Ho-sik (CP)	Choi Jin-hee for Studio Dragon Lee Myung-han for tvN (Creator)	Studio Dragon Chorokbaem Media	^[174]
2019	The Crowned Clown	왕이 된 남자	tvN	Kim Gyu-tae	Choi Jin-hee for Studio Dragon	Studio Dragon GTist	^[175] ^[176]
	Romance Is a Bonus Book	로맨스는 별책부록		Hwang Jee-woo (EP)		Story & Pictures Media	^[177]
	Touch Your Heart	진심이 닿다		Jang Jung-do (CP) Lee Jun-ho (EP) Han Suk-won (EP) Jung Da-hyung (Producer)		Mega Monster HighZium studio	^[99] ^[178] ^[179]
	Possessed	빙의	OCN	Song Jung-woo		Daydream Entertainment	^[180] ^[181]
	He Is Psychometric	사이코메트리 그녀석	tvN	Lee Jin-suk (EP)		JS Pictures	^[182] ^[183] ^[184]
	Confession	자백	tvN	Min Hyun-il (EP)		Ace Factory	^[185]
	Kill It	킬잇	OCN	OCN		Crave Works	^[186]
	Her Private Life	그녀의 사생활	tvN	—		Bon Factory Worldwide	^[187] ^[188]
	Abyss	어비스	tvN	Lee Hyang-bong Bae Lik-hyeon		Studio Dragon	^[189] ^[190]
	Save Me 2	구해줘 2	OCN	Lee Jae-moon		Hidden Sequence	^[191]
	Voice 3	보이스 3	OCN	Kim Ryun-hee		Content K	^[192]
	Search: WWW	검색어를 입력하세요: WWW	tvN			Hwa&Dam Pictures	^[193] ^[194]
	Designated Survivor: 60 Days	60일, 지정생존자	tvN			DK E&M	^[195]
	Watcher	왓쳐	OCN	Choi Jin-hee Kim Young-kyu (EP)		Studio Dragon	^[196]
	Hotel Del Luna	호텔 델루나	tvN			Studio Dragon GTist	^[197] ^[198]
	Class of Lies	미스터 기간제	OCN	Park Jeong jun Lee Jin seok		JS Pictures	^[199] ^[200]
	The Great Show	위대한 쇼	Huayi Brothers			Huayi Brothers Lotte Cultureworks	^[201] ^[202]
	The Running Mates: Human Rights	달리는 조사관	OCN	Song Jung-woo		Daydream Entertainment	^[203] ^[204]
	Miss Lee	청일전자 미쓰리	tvN	Lee Jang-soo		Logos Film	^[205] ^[206] ^[207] ^[208]
	Melting Me Softly	날 녹여주오	tvN			Story Phoenix	^[209] ^[210]
	The Lies Within	모두의 거짓말	OCN	—		OCN	^[211]
	Catch the Ghost	유령을 잡아라	tvN	Lee Jang-soo Choi Tae-young		Logos Film	^[212] ^[213]
2019–2020	Psychopath Diary	싸이코패스 다이어리	tvN	—	Choi Jin-hee for Studio Dragon	KeyEast	^[66]
	Black Dog: Being A Teacher	블랙독		—		Urban Works Media	^[214] ^[215]
	Crash Landing on You	사랑의 불시착		Kim Seon-jung Park Ji-young Lee Se-hee		Culture Depot	^[216] ^[217]
2020	Money Game	머니게임	tvN	Lee Jin-seok	Choi Jin-hee for Studio Dragon	JS Pictures	^[218] ^[219]
	My Holo Love	나 홀로 그대	Netflix	Choi Jin-hee Lee Hye-young (EP)		Netflix Services Korea	^[220]
	The Cursed	방법	tvN	Lee Jung-mook		Lezhin Studio	^[221]
	Hi Bye, Mama!	하이바이, 마마!	tvN	Lee Seung-hee Park Ji-hyun Yoo Sung-min		MI Inc.	^[221] ^[222] ^[223]
	Tell Me What You Saw	본대로 말하라	OCN	Kim Hong-sun (EP)		H House	^[224]
	A Piece of Your Mind	반의 반	tvN	—		The Unicorn Movie Rock	^[221] ^[225] ^[226]
	Rugal	루갈	OCN	Noh Ji-yeon		LIAN Entertainment	^[227]
	The King: Eternal Monarch	더 킹 : 영원의 군주	SBS TV	Choi Jin-hee Yoon Ha-rim (EP)	SBS Drama Department	Studio Dragon Hwa&Dam Pictures	^[228]
	When My Love Blooms	화양연화 – 삶이 꽃이 되는 순간	tvN	—	Choi Jin-hee for Studio Dragon	Studio Dragon Bon Factory Worldwide	^[229] ^[230]
	Oh My Baby	오 마이 베이비		—		Studio Dragon Studio&NEW	^[221] ^[231] ^[232]
	Memorist	메모리스트		So Jae Hyeon (EP)		Studio 605	^[221] ^[233] ^[234]
	My Unfamiliar Family	(아는 건 별로 없지만) 가족입니다		—		Studio Dragon	^[235] ^[236]
	It's Okay to Not Be Okay	사이코지만 괜찮아		—		Story TV Gold Medalist	^[237] ^[238]
	Train	트레인	OCN	—		doFRAME	^[166]
	Sweet Home	스위트홈	Netflix	Choi Jin-hee Kwon Mi-kyung Kim Je-hyeon Yoo Sang-won Yang Eun-jin	Studio Dragon	Studio N	^[239] ^[240]

Imaginus

Drama credits of Imaginus
Year	Title		Network	Credited as				Ref.
Year	English	Korean	Network	Screenwriter	Director	Producer	Planner	Ref.
2024	Cinderella at 2 AM	새벽 두 시의 신데렐라	Coupang Play	Oh Eun-ji	Seo Min-jung Bae Hee-young	Studio Aljja (스튜디오 알짜) Studio PIC 스튜디오PIC	Imaginus	^[48]
2025	Can This Love Be Translated?	이 사랑 통역 되나요?	Netflix	Hong sisters	Yoo Young-eun	Trii Studio (트리 스튜디오)		^[241] ^[58]
2025	Tempest	북극성	Disney+	Jeong Seo-kyeong	Kim Hee-won	Showrunner (쇼러너스) Studio AA (스튜디오AA		^[242] ^[243]
TBA	Donggung	동궁	TBA		Choi Jeong-gyu	Showrunner (쇼러너스)		^[244]
TBA	Typhoon Boss	태풍상사	TBA		Lee Na-jeong	Studio PIC (스튜디오PIC Trii Studio (트리 스튜디오)		^[245]

Accolades

Awards and nominations

List of award
Award ceremony	Year	Category	Recipient	Result	Ref.
Media Management Awards^[b]	2019	CEO Leadership Award	Choi Jin-hee	Won	^[8]

Listicles

Name of publisher, year listed, name of listicle, and placement
Publisher	Year	Listicle	Placement	Ref.
Datanews	2019	Female CEO of a listed company in her 30s	Top 2	^[7]
Forbes Korea		65 Powerful Female CEOs	14th	^[246]^[247]
Leader+^[c]		10 Leaders who Lead K-Culture	Top 10	^[248]^[249]
Hankyung Geeks and Startup Alliance	2022	Korea's 100 Female Startup Leaders	9th^[d]	^[41]
Hankyung Geeks and Startup Alliance	2022	Korea's 100 Female Startup Leaders	1st^[e]	^[41]

Notes

^ A joint venture company of Doosan Group subsidiary Oricom, Japan's Dentsu, and USA-based Young and Rubicam. Dissolved in 2003.
^ Media Management Award was organized by The Media Future Research Institute.
^ Business People (www.businesspeople.co.kr), a recruitment portal for experienced executives and professionals
^ Overall
^ Content and Social Category

References

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^ [특집] 화제의 콘텐츠 이곳에서 탄생했다, 제작사 KT스튜디오지니 스튜디오 엑스플러스유 이매지너스 하이그라운드를 만나다 [[Feature] The hot topic content was born here, meet the production company KT Studio Geni Studio X Plus You Imaginus High Ground]. Cine21 (in Korean). 2024-03-08. Retrieved 2024-03-08.
^ [인터뷰] 이제는 어떤 방식으로 협업하느냐가 훨씬 중요하다, 류형진 이매지너스 부대표 [[Interview] Now how to collaborate is much more important, Deputy President Ryu Hyung-jin Imaginus]. Cine21 (in Korean). 2024-03-08. Retrieved 2024-03-08.
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^ [파워 여성 CEO 65인] 매출 1500억원 이상 '파워 여성 CEO' 65인 분석. 중앙시사매거진. 2019-09-23. Retrieved 2023-12-03.
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External links

Choi Jin-hee at IMDb

[10] A joint venture company of Doosan Group subsidiary Oricom, Japan's Dentsu, and USA-based Young and Rubicam. Dissolved in 2003.

[247] Media Management Award was organized by The Media Future Research Institute.

[250] Business People (www.businesspeople.co.kr), a recruitment portal for experienced executives and professionals

[253] Overall

[254] Content and Social Category

[Bachelor-1] '미생' 제작 총괄 최진희, CJ 떠나 홀로서기...판도 변화 일으킬까 [종합] [Choi Jin-hee, the production manager of 'Misaeng', left CJ and went alone... Will the board also change [Comprehensive]]. Edaily [ko] (in Korean). 2021-12-28. Retrieved 2023-12-02.

[Master-2] [상장기업&CEO]드라마 제작사 '스튜디오드래곤' 최진희 대표 [[Listed company & CEO] Choi Jin-hee, CEO of 'Studio Dragon', a drama production company]. The Dong-A Ilbo (in Korean). 2017-11-14. Retrieved 2023-12-02.

[:3-3] '새벽배송' 김슬아, 'P2P금융' 이효진...'파워우먼' 스타트업 시대 ['Dawn Delivery' Kim Seul-ah, 'P2P Finance' Lee Hyo-jin... 'Power Woman' Startup Era']. The Korea Economic Daily (in Korean). 2022-08-10. Retrieved 2023-12-06.

[Myragion1-4] "ANIPLEX, Inc. to acquire full share of ORIGAMIX PARTNERS, Inc. and relaunch the company under the name MYRIAGON STUDIO, Inc". Sony Music Entertainment (Japan) Inc. May 31, 2023. Archived from the original on June 11, 2023. Retrieved October 7, 2023.

[:12-5] 30대그룹 상장계열사 유일한 여성 CEO는? [What is the only female CEO of a listed company in her 30s?]. 데이터뉴스. Retrieved 2023-12-02.

[6] Seo, Ha-na (2018-08-01). "[Who Is ?] 최진희 스튜디오드래곤 대표이사" [[Who Is ?] Choi Jin-hee CEO of Studio Dragon]. [Who Is ?] 최진희 스튜디오드래곤 대표이사. Retrieved 2023-12-02.

[:4-7] 30대그룹 상장계열사 유일한 여성 CEO는? [What is the only female CEO of a listed company in her 30s?]. 데이터뉴스. Retrieved 2023-12-03.

[:6-8] 미디어경영대상 CEO리더십상 수상 [CEO Leadership Award at Media Management Awards]. www.dt.co.kr (in Korean). 2019-11-05. Retrieved 2023-12-03.

[:7-9] 최진희 스튜디오드래곤 대표, CJ ENM 영화·드라마 총괄로 [Choi Jin-hee, CEO of Studio Dragon, CJ ENM film and drama director]. Edaily [ko] (in Korean). 2020-07-16. Retrieved 2023-12-02.

[:9-11] ^ ^a ^b ^c ^d ^e ^f ^g ^h [파워 여성 CEO 65인] 최진희 스튜디오드래곤 대표 [[Power Female CEO 65] Choi Jin-hee, CEO of Studio Dragon]. 2019-09-23.

[12] "CJ제일제당 대표이사에 김홍창 씨" [Kim Hong-chang, CEO of CJ CheilJedang]. 이투데이 (in Korean). 2010-10-31. Retrieved 2023-12-02.

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